Black Wealth Through Black Entrepreneurship
Average customer rating: 5 out of 5 stars
  • are you thinking what I am thinking
  • Outstanding! The best research I've seen on minority and fe
Black Wealth Through Black Entrepreneurship
Robert L. Wallace
Manufacturer: Duncan & Duncan
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Job Hunting & Careers | Business & Investing | Subjects | Books
GeneralGeneral | Personal Finance | Business & Investing | Subjects | Books
GeneralGeneral | Reference | Business & Investing | Subjects | Books
EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
African-American StudiesAfrican-American Studies | Special Groups | Social Sciences | Nonfiction | Subjects | Books
GeneralGeneral | Reference | Subjects | Books
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  1. Soul Food: Fifty-two Principles for Black Entrepreneurial Success Soul Food: Fifty-two Principles for Black Entrepreneurial Success

ASIN: 1878647385

Book Description

History confirms that wealth equates to power. Author, entrepreneur, and management consultant Robert Wallace contends that wealth is the one remaining ingredient still missing from the African-American power base. In Black Wealth: Your Road to Small Business Success, Wallace demonstrates that, while ethnic solidarity and political power have increased significantly over the past thirty-five years, the creation of personal wealth within the black community has lagged behind.

Wallace argues that the best way to create black wealth is through entrepreneurship—the establishment, growth, and institutionalization of black-owned businesses that keep money within the community and draw new money in from outside. He also identifies the ideal person to establish a business that is both personally lucrative and empowering for the entire community . . . you!

But where do you start? How do you create a business? How will you make it grow? How do you overcome such obstacles as racism and sexism? Black Wealth gives you expert guidance. Building upon fifteen years of research, Wallace uses inspiring portraits and case studies of successful African-American and female entrepreneurs. This book identifies and codifies the skills and strategies that were key to the success of these bold pioneers. What emerges is the Wallace 4 Quadrant Model For Entrepreneurial Success™, which you can emulate to achieve a similar outcome in your own professional life.

You will learn how to maximize your abilities and capacities, develop a plan for success, ensure that your plan conforms with the hard realities of the business world, and gain know-how from the successes and failures of those who have gone before you. In this indispensable book, you'll discover:

If you dream of the independence, financial freedom, and satisfaction of operating your own business; if you search for ways to strengthen your community while brightening your own future; if you feel the need to supplement your energy and determination with the hard-won wisdom and advice of those who have succeeded before you: Start your journey toward your dreams by reading Black Wealth.

Praise for Black Wealth

"New disciples of the black business crusade will find this book invaluable. This is a must-read for all African Americans looking to take the entrepreneurial plunge."—Black Enterprise magazine

"This book should be read by anyone considering entrepreneurship and by those who've already started but need help. Either way, your business acumen will be heightened."—The Atlanta Tribune

"Bob Wallace's fifteen-year study of successful minority and female entrepreneurs is a must-read for anyone who believes that entrepreneurship is the engine that drives America . . ."—Jack Kemp, Codirector of Empower America and Former Housing and Urban Development Secretary

"This book should be read by aspiring entrepreneurs, educators, politicians, religious leaders, economic development specialists, community activists, and, of course, current entrepreneurs."—Richard Knight, Small Business Incubator

Customer Reviews:

5 out of 5 stars are you thinking what I am thinking.......2000-09-07

Have you ever come to great a idea and gained great understanding in an instant and then break out in a cold sweat, due to the depth of that thought? And suddenly on day, just be browsing through the book store and just happen to pick up a book which carefully outlined your exact thought in black and white. Because that is what the case was with Mr.Wallace's book. Powerful!

5 out of 5 stars Outstanding! The best research I've seen on minority and fe.......1998-02-11

A must read for any person looking to take the entrepreneurial plunge.

Workshops: Designing and Facilitating Experiential Learning
Average customer rating: 5 out of 5 stars
  • If you deliver or study workshops, you need this book.
Workshops: Designing and Facilitating Experiential Learning
Jeff E. Brooks-Harris , and Susan R. Stock
Manufacturer: Sage Publications, Inc
ProductGroup: Book
Binding: Paperback

EducationEducation | Reference | Business & Investing | Subjects | Books
Social Services & WelfareSocial Services & Welfare | Poverty | Current Events | Nonfiction | Subjects | Books
ExperimentalExperimental | Contemporary Methods | Education Theory | Education | Nonfiction | Subjects | Books
GeneralGeneral | Education | Nonfiction | Subjects | Books
PedagogyPedagogy | Education | Nonfiction | Subjects | Books
Instruction MethodInstruction Method | Education | Nonfiction | Subjects | Books | Alternative | General | Individualized | Open
Social WorkSocial Work | Social Sciences | Nonfiction | Subjects | Books
GeneralGeneral | Sociology | Social Sciences | Nonfiction | Subjects | Books
GeneralGeneral | Education | Professional & Technical | Subjects | Books
All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
NonfictionNonfiction | Qualifying Textbooks - Fall 2007 | Stores | Books
ProfessionalProfessional | Qualifying Textbooks - Fall 2007 | Stores | Books
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  1. The Ultimate Training Workshop Handbook: A Comprehensive Guide to Leading Successful Workshops and Training Programs The Ultimate Training Workshop Handbook: A Comprehensive Guide to Leading Successful Workshops and Training Programs
  2. Experiential Learning: Experience as the Source of Learning and Development Experiential Learning: Experience as the Source of Learning and Development
  3. Experiential Learning: A Handbook of Best Practices for Educators and Trainers Experiential Learning: A Handbook of Best Practices for Educators and Trainers
  4. A Handbook of Reflective and Experiential Learning: Theory and Practice A Handbook of Reflective and Experiential Learning: Theory and Practice
  5. Leadership Games: Experiential Learning for Organizational Development Leadership Games: Experiential Learning for Organizational Development

ASIN: 0761910212

Book Description

This volume is designed to present a practical approach to designing and running workshops. It is meant to introduce novice facilitators as well as those with much experience to an integrated model of workshop design and development. Grounded in learning theory, this model is used to demonstrate how to design, facilitate, and direct workshops, as well as how to identify and improve existing skills. Practical, how-to sections assist readers in creating specific experiential activities designed to facilitate different types of learning. Readers also learn how to understand and attend to individual differences as well as to take all workshop participants through a universal cycle of learning. Workshops will be useful to anyone who facilitates workshops in higher education, adult education, business, health care, and other educational settings.

Customer Reviews:

5 out of 5 stars If you deliver or study workshops, you need this book........2002-09-29

For those that deliver or study workshops, this is a must-have book. Drawing from the learning style theory of David Kolb, this guide book will help you to design and deliver workshops that cater to the four different learning styles. The book is packed with activities to help you plan your lessons and hone your teaching style. Don't enter the classroom without it.

Studying Organizational Symbolism: What, How, Why? (Qualitative Research Methods)
Average customer rating: Not rated
    Studying Organizational Symbolism: What, How, Why? (Qualitative Research Methods)
    Michael Owen Jones
    Manufacturer: Sage Publications, Inc
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Organizational Behavior | Business & Investing | Subjects | Books
    NegotiatingNegotiating | Management & Leadership | Business & Investing | Subjects | Books
    GeneralGeneral | Social Sciences | Nonfiction | Subjects | Books
    ResearchResearch | Social Sciences | Nonfiction | Subjects | Books
    GeneralGeneral | Sociology | Social Sciences | Nonfiction | Subjects | Books
    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
    Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
    NonfictionNonfiction | Qualifying Textbooks - Fall 2007 | Stores | Books
    Similar Items:
    1. Ethnography in Organizations (Qualitative Research Methods) Ethnography in Organizations (Qualitative Research Methods)
    2. Organizational Culture: Mapping the Terrain (Foundations for Organizational Science) Organizational Culture: Mapping the Terrain (Foundations for Organizational Science)
    3. Interviewing As Qualitative Research: A Guide for Researchers in Education And the Social Sciences Interviewing As Qualitative Research: A Guide for Researchers in Education And the Social Sciences
    4. Writing Up Qualitative Research (Qualitative Research Methods) Writing Up Qualitative Research (Qualitative Research Methods)

    ASIN: 0761902201
    Release Date: 1996-03-29

    Book Description

    Gaining a better understanding of the way organizations work through the study of the symbols connected to them is the subject of Studying Organizational Symbolism. Michael Owen Jones briefly discusses the most obvious symbolic aspects of organizations--corporate logos, office sizes, use of titles--but focuses on the less obvious but crucial aspect of expressive forms of symbolism--storytelling, institutional jargon, and workplace personalization, among others. Jones carefully defines organizational symbolism and then explains the various methodologies that assist the researcher in documenting it. Finally, he examines the symbolism inherent in doing research on organizations. Researchers interested in any facet of organizational studies will find Studying Organizational Symbolism to be a useful and necessary guide.

    Benchmarking for Best Practices: Winning Through Innovative Adaptation
    Average customer rating: 5 out of 5 stars
    • Excellent Book For the Beginning Benchmarker
    • Must reading for anyone implementing benchmarks
    • Adopt a we-can-learn-from-anyone culture or else
    Benchmarking for Best Practices: Winning Through Innovative Adaptation
    Christopher E. Bogan , and Michael J. English
    Manufacturer: McGraw-Hill
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Business & Investing | Subjects | Books
    ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
    Quality ControlQuality Control | Management & Leadership | Business & Investing | Subjects | Books
    Total Quality ManagementTotal Quality Management | Management & Leadership | Business & Investing | Subjects | Books
    EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
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    1. Benchmarking: The Search for Industry Best Practices That Lead to Superior Performance Benchmarking: The Search for Industry Best Practices That Lead to Superior Performance
    2. The Basics of Benchmarking The Basics of Benchmarking
    3. The Toyota Way The Toyota Way
    4. Crisp: Benchmarking Basics: Looking for a Better Way (50-Minute Series) Crisp: Benchmarking Basics: Looking for a Better Way (50-Minute Series)
    5. Reengineering the Corporation: A Manifesto for Business Revolution (Collins Business Essentials) Reengineering the Corporation: A Manifesto for Business Revolution (Collins Business Essentials)

    ASIN: 0070063753

    Customer Reviews:

    5 out of 5 stars Excellent Book For the Beginning Benchmarker.......2000-03-01

    Bogan and English do a great job of introducing benchmarking, give great examples, and follow up with a nice set of "practice problems". They provide success stories and pitfalls to be avoided. Most importantly they give an excellent planning chapter for the company just beginning benchmarking. Great introduction to the topic.

    5 out of 5 stars Must reading for anyone implementing benchmarks.......1999-09-16

    As a responsible management consultant, virtually every one of my engagements involves measurement and benchmarking in one form or another. This is one of several books I turn to time and again to assist me in ensuring that my clients' initiatives are (1) meeting expectations (2) providing competitive advantage and (3) delivering customer satisfaction. If you have any questions, please feel free to email me - adamleft@webspan.net.

    5 out of 5 stars Adopt a we-can-learn-from-anyone culture or else.......1997-01-09

    Bogan and English have created a blueprint for creating this we-can-learn-from-anyone culture of benchmarking that is easy to read and use. They give literally hundreds of examples and suggestions for how to select benchmarking targets, organize for rapid learning, and implement these strategies. Learning by borrowing from the best and adapting their approaches makes sense. Buy this book before your competitors do

    The Dream Weavers: Strategy-Focused Leadership in Technology-Driven Organizations  (PB)
    Average customer rating: Not rated
      The Dream Weavers: Strategy-Focused Leadership in Technology-Driven Organizations (PB)

      Manufacturer: Information Age Publishing
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Business & Investing | Subjects | Books
      LeadershipLeadership | Management & Leadership | Business & Investing | Subjects | Books
      ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
      Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
      All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
      ASIN: 159311110X

      Book Description

      The main question that guided the thinking behind this book can be stated as follows: "What kind of leadership behavior must executives of technology-driven organizations display to spur performance excellence?" To address this question the authors conducted videotaped interviews of executives from 65 organizations- including General Electric, Qualcomm, The Vanguard Group, and Barclays Global Investors - to identify common behaviors and traits that lead to organizational success. In addition to the interviews, they surveyed the executives' followers to evaluate the leadership and organizational culture to examine successful executive leadership from multiple reference points. The authors found that displaying outstanding executive leadership doesn't necessarily require a commanding presence, a genius-level IQ, expertise, or even a strong command and control system. At the heart of outstanding strategic leadership was an ability to envision a strategy for taking the raw inputs provided by their environments (e.g., people, technology, ideas, opportunities) and then to weave them into an integrated pattern or system of social, technical and intellectual resources that ultimately produce dramatically higher levels of organizational success factors. The book includes dozens of stories and narratives from the executive leaders to offer readers an in-depth look at what constitutes effective strategy-focused leadership in technology-driven organizations.

      The Inexact and Separate Science of Economics
      Average customer rating: Not rated
        The Inexact and Separate Science of Economics
        Daniel M. Hausman
        Manufacturer: Cambridge University Press
        ProductGroup: Book
        Binding: Paperback

        Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
        TheoryTheory | Economics | Business & Investing | Subjects | Books
        GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
        GeneralGeneral | Business & Investing | Subjects | Books
        ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
        All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
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        1. The Philosophy of Economics: An Anthology The Philosophy of Economics: An Anthology
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        3. Essays on Philosophy and Economic Methodology Essays on Philosophy and Economic Methodology
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        5. Economic Analysis, Moral Philosophy and Public Policy Economic Analysis, Moral Philosophy and Public Policy

        ASIN: 0521425239

        Book Description

        This book offers a comprehensive introduction to the fundamentals of standard economics, to the strategies economists employ in applying their theories to solve particular problems, and to the ways in which economists assess their theories. The author points out that economic theorists share a vision of economic theory as a "separate" science, believing that a single theory focusing on one cause, rational "greed," can capture the basic features of the whole economic realm. Professor Hausman argues that since economic phenomena are so messy, and economic theory is thus hard to test, it is accepted because its fundamental assumptions are seen as acceptable on an intuitive level. Evidence from other sources, particularly psychology, should be used by economists in their explorations.
        The Inexact and Separate Science of Economics. (book reviews): An article from: Journal of Economic Issues
        Average customer rating: Not rated
          The Inexact and Separate Science of Economics. (book reviews): An article from: Journal of Economic Issues
          Warren J. Samuels
          Manufacturer: Association for Evolutionary Economics
          ProductGroup: Book
          Binding: Digital
          ASIN: B00091Z47E
          Release Date: 2005-07-28

          Book Description

          This digital document is an article from Journal of Economic Issues, published by Association for Evolutionary Economics on March 1, 1993. The length of the article is 1237 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

          Citation Details
          Title: The Inexact and Separate Science of Economics. (book reviews)
          Author: Warren J. Samuels
          Publication: Journal of Economic Issues (Refereed)
          Date: March 1, 1993
          Publisher: Association for Evolutionary Economics
          Volume: v27 Issue: n1 Page: p253(4)

          Article Type: Book Review

          Distributed by Thomson Gale
          The Inexact and Separate Science of Economics. (book reviews): An article from: Southern Economic Journal
          Average customer rating: Not rated
            The Inexact and Separate Science of Economics. (book reviews): An article from: Southern Economic Journal
            James R. Wible
            Manufacturer: Southern Economic Association
            ProductGroup: Book
            Binding: Digital
            ASIN: B00092THLW
            Release Date: 2005-07-28

            Book Description

            This digital document is an article from Southern Economic Journal, published by Southern Economic Association on October 1, 1993. The length of the article is 1108 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

            Citation Details
            Title: The Inexact and Separate Science of Economics. (book reviews)
            Author: James R. Wible
            Publication: Southern Economic Journal (Refereed)
            Date: October 1, 1993
            Publisher: Southern Economic Association
            Volume: v60 Issue: n2 Page: p536(2)

            Article Type: Book Review

            Distributed by Thomson Gale

            Theories and Analyses of Twentieth-Century Music
            Average customer rating: 3.5 out of 5 stars
            • How boring can we make Music Theory?
            • General comments
            • General comments
            Theories and Analyses of Twentieth-Century Music
            J. Kent Williams
            Manufacturer: Schirmer
            ProductGroup: Book
            Binding: Hardcover

            GeneralGeneral | Classical | Musical Genres | Music | Entertainment | Subjects | Books
            GeneralGeneral | Reference | Music | Entertainment | Subjects | Books
            GeneralGeneral | Music | Entertainment | Subjects | Books
            History & CriticismHistory & Criticism | Music | Entertainment | Subjects | Books
            Instruction & StudyInstruction & Study | Theory, Composition & Performance | Music | Entertainment | Subjects | Books
            TheoryTheory | Theory, Composition & Performance | Music | Entertainment | Subjects | Books
            TheoryTheory | Music | Art & Music | Humanities | New & Used Textbooks | Stores | Books
            All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
            EntertainmentEntertainment | Qualifying Textbooks - Fall 2007 | Stores | Books
            ASIN: 015500316X

            Book Description

            This introduction to the theories and analytical approaches of contemporary Western art music focuses primarily on pitch, but also treats rhythm and meter, texture, and form. Analyses of three songs exemplifying distinct modes of pitch organization (functional tonality, atonality, and neotonality) engage students, helping them understand the implications of what they have learned. Williams covers the fundamentals of set theory, and then expands on these fundamentals in chapters on diatonicism, symmetrical sets, neotonality, free atonality, and serialism. The author also explores more recent compositional techniques, such as chance and indeterminacy, minimalism, and eclecticism.

            Customer Reviews:

            3 out of 5 stars How boring can we make Music Theory?.......2001-12-07

            "Dry and testing" is a perfectly accurate description. Maybe it is becuase I have a bias against most twentieth century music, but I really have a distaste for this book. I must say, the exercises are good. They helped me understand the material much more quickly than simply reading about it or listening to the author ramble on - he's dry and testing too. I suppose this book is decent enough for a class - given that the teacher is creative and uses other sources as well. I wouldn't want to keep it around afterwards as a reference.

            4 out of 5 stars General comments.......2000-07-08

            This is a workbook generally covering all major twentieth century developments in composition. However, it heavily concentrates on rigid objective theories which analyse 20th century music, and as a result can tend to be a little dry and testing for the reader at times. The author also tends to overcomplicate simple concepts ocassionally. Nevertheless, it is interesting to see how music theorists have attempted to grapple with highly complex areas such as twelve-tone theory and neotonal harmony.

            4 out of 5 stars General comments.......2000-07-08

            This is a workbook generally covering all major twentieth century developments in composition. However, it heavily concentrates on rigid objective theories which analyse 20th century music, and as a result can tend to be a little dry and testing for the reader at times. The author also tends to overcomplicate simple concepts ocassionally. Nevertheless, it is interesting to see how music theorists have attempted to grapple with highly complex areas such as twelve-tone theory and neotonal harmony.
            20th Century Defences in Britain: Kent (Twentieth Century Defence of Britain)
            Average customer rating: Not rated
              20th Century Defences in Britain: Kent (Twentieth Century Defence of Britain)
              David Burridge
              Manufacturer: Potomac Books
              ProductGroup: Book
              Binding: Paperback

              GeneralGeneral | Military | History | Subjects | Books
              Weapons & WarfareWeapons & Warfare | Military | History | Subjects | Books | Biological & Chemical | Control | Conventional | Nuclear
              Military ScienceMilitary Science | History | Subjects | Books
              GeneralGeneral | England | Europe | History | Subjects | Books
              History of TechnologyHistory of Technology | Technology | Science | Subjects | Books
              International SecurityInternational Security | Freedom & Security | Politics | Nonfiction | Subjects | Books
              GeneralGeneral | Travel | Subjects | Books
              ASIN: 1857532333
              Cultural Diversity among Twentieth-Century Foragers: An African Perspective
              Average customer rating: Not rated
                Cultural Diversity among Twentieth-Century Foragers: An African Perspective

                Manufacturer: Cambridge University Press
                ProductGroup: Book
                Binding: Paperback

                GeneralGeneral | Africa | History | Subjects | Books
                CulturalCultural | Anthropology | Social Sciences | Nonfiction | Subjects | Books
                GeneralGeneral | Anthropology | Social Sciences | Nonfiction | Subjects | Books
                GeneralGeneral | Social Sciences | Nonfiction | Subjects | Books
                GeneralGeneral | Sociology | Social Sciences | Nonfiction | Subjects | Books
                All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                ASIN: 0521026008

                Book Description

                This book examines variability within broadly defined African forager societies. Foragers have been seen as culturally similar as they all pursue a subsistence strategy emphasizing hunting and gathering. However, new research suggests there may be more diversity among groups than has been acknowledged. Here, leading scholars contrast groups within forager societies. Chapters range in scope from symbolic to ecological and behavioral, providing invaluable data on hunter-gatherer life for anyone concerned with past or present foragers.
                The Economics and Politics of Money: The Selected Essays of Alan Walters (Economists of the Twentieth Century)
                Average customer rating: Not rated
                  The Economics and Politics of Money: The Selected Essays of Alan Walters (Economists of the Twentieth Century)
                  A. A. Walters
                  Manufacturer: Edward Elgar Publishing
                  ProductGroup: Book
                  Binding: Hardcover

                  GeneralGeneral | Biographies & Memoirs | Subjects | Books
                  GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                  Money & Monetary PolicyMoney & Monetary Policy | Economics | Business & Investing | Subjects | Books
                  Public FinancePublic Finance | Economics | Business & Investing | Subjects | Books
                  TheoryTheory | Economics | Business & Investing | Subjects | Books
                  GeneralGeneral | Business & Investing | Subjects | Books
                  GeneralGeneral | England | Europe | History | Subjects | Books
                  History of IdeasHistory of Ideas | Historical Study | History | Subjects | Books
                  ASIN: 1858986745

                  Book Description

                  This book represents the full spectrum of Alan Walters's contribution to economics over thirty years, from academic debate to close involvement in British policy making. It includes not only his earlier contributions to applied monetary economics but also his work on political economy which generated much interest following his appointment as economic adviser to Margaret Thatcher. The volume charts the development of Alan Walters's thinking on money, monetary policy and macroeconomics. It makes special reference to his work on the demand for money and the money multiplier, money and the business cycle and the political economy of money. The book opens with an introduction by Kent Matthews in which he provides an overview of Alan Walters's work in the context of the so-called 'monetarist counter-revolution'. He also offers an introductory discussion on each of the essays, which include: the quantity theory of money, consistent expectations, the time lag effects of money, supply-side policies, foreign exchange rates and anti-inflation policies. These essays offer important policy prescriptions, some of which are particularly timely in the light of increasing European economic and monetary integration. The Economics and Politics of Money will be welcomed by business and government as well as professional economists, social scientists and researchers interested in monetary economics and political economy.
                  The greatest American presidents of the twentieth century and the worst: A study in political & historical philosophy
                  Average customer rating: Not rated
                    The greatest American presidents of the twentieth century and the worst: A study in political & historical philosophy
                    Maxwell Kent
                    Manufacturer: American Classical College Press
                    ProductGroup: Book
                    Binding: Unknown Binding

                    GeneralGeneral | United States | Americas | History | Subjects | Books
                    ASIN: 0892660635
                    Jewish Memories of the Twentieth Century : By Members of the North-Western Reform Synagogue (Alyth), London
                    Average customer rating: Not rated
                      Jewish Memories of the Twentieth Century : By Members of the North-Western Reform Synagogue (Alyth), London
                      Evelyn Julia Kent , and D.M. Stebbing
                      Manufacturer: Gardners Books
                      ProductGroup: Book
                      Binding: Paperback

                      GeneralGeneral | Biographies & Memoirs | Subjects | Books
                      GeneralGeneral | Jewish | World | History | Subjects | Books
                      HolocaustHolocaust | Jewish | World | History | Subjects | Books
                      GeneralGeneral | World | History | Subjects | Books
                      ASIN: 095237160X
                      Kent in the Twentieth Century. (Reviews of Books).(Book Review): An article from: Albion
                      Average customer rating: Not rated
                        Kent in the Twentieth Century. (Reviews of Books).(Book Review): An article from: Albion
                        Mark Clapson
                        Manufacturer: North American Conference on British Studies
                        ProductGroup: Book
                        Binding: Digital
                        ASIN: B0008DGRC4
                        Release Date: 2005-07-31

                        Book Description

                        This digital document is an article from Albion, published by North American Conference on British Studies on December 22, 2002. The length of the article is 938 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                        Citation Details
                        Title: Kent in the Twentieth Century. (Reviews of Books).(Book Review)
                        Author: Mark Clapson
                        Publication: Albion (Refereed)
                        Date: December 22, 2002
                        Publisher: North American Conference on British Studies
                        Volume: 34 Issue: 4 Page: 696(2)

                        Article Type: Book Review

                        Distributed by Thomson Gale
                        Kent- At the Opening of the Twentieth Century
                        Average customer rating: Not rated
                          Kent- At the Opening of the Twentieth Century

                          Manufacturer: W. T. Pike
                          ProductGroup: Book
                          Binding: Leather Bound
                          ASIN: B000VUQVVG
                          Recent Europe: a Twentieth-Century History
                          Average customer rating: Not rated
                            Recent Europe: a Twentieth-Century History
                            Kent Forster
                            Manufacturer: Ronald P, US
                            ProductGroup: Book
                            Binding: Hardcover
                            ASIN: 0826030750
                            Supposing hunter-gatherer variability.(Book Review Essay)(Book Review): An article from: American Antiquity
                            Average customer rating: Not rated
                              Supposing hunter-gatherer variability.(Book Review Essay)(Book Review): An article from: American Antiquity
                              Kenneth M. Ames
                              Manufacturer: Society for American Archaeology
                              ProductGroup: Book
                              Binding: Digital

                              GeneralGeneral | Mythology | World Literature | Literature & Fiction | Subjects | Books
                              GeneralGeneral | Reference | Subjects | Books
                              ReferenceReference | Subjects | e-Docs | Formats | Books
                              ReferenceReference | HTML | Formats | e-Docs | Formats | Books
                              ASIN: B00082I1KQ
                              Release Date: 2005-07-31

                              Book Description

                              This digital document is an article from American Antiquity, published by Society for American Archaeology on April 1, 2004. The length of the article is 7597 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                              Citation Details
                              Title: Supposing hunter-gatherer variability.(Book Review Essay)(Book Review)
                              Author: Kenneth M. Ames
                              Publication: American Antiquity (Refereed)
                              Date: April 1, 2004
                              Publisher: Society for American Archaeology
                              Volume: 69 Issue: 2 Page: 364(11)

                              Article Type: Book Review

                              Distributed by Thomson Gale

                              Brand Hijack: Marketing Without Marketing
                              Average customer rating: 4.5 out of 5 stars
                              • A chinese buffet of critiques and ideas
                              • Another propaganda piece for the Brand as God Cult
                              • Packed with Knowledge!
                              • Held hostage.
                              • Breakthrough Insights, thorough research and well organized material
                              Brand Hijack: Marketing Without Marketing
                              Alex Wipperfurth
                              Manufacturer: Portfolio Trade
                              ProductGroup: Book
                              Binding: Paperback

                              GeneralGeneral | Business & Investing | Subjects | Books
                              AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                              GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                              ResearchResearch | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
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                              2. How Brands Become Icons: The Principles of Cultural Branding How Brands Become Icons: The Principles of Cultural Branding
                              3. Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
                              4. BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
                              5. Buzzmarketing: Get People to Talk About Your Stuff Buzzmarketing: Get People to Talk About Your Stuff

                              ASIN: 1591841402

                              Book Description

                              brand hi·jack (br?and h? ¯-j?ak'): consumer takeover (synonym).The consumer's act of commandeering a brand from the marketing professionals and driving its evolution.

                              Out of nowhere, a brand like Red Bull, The Blair Witch Project, or even the Howard Dean campaign takes off with little or no conventional marketing. How do these “accidents” really happen, and why do they ultimately succeed or fail?

                              Welcome to marketing without marketing: the emergence of the hijacked brand. Don't let the all- too-clever subtitle fool you. Far from representing the absence of marketing, this book describes the most complex sort of marketing possible, as well as the least understood.

                              Brand Hijack offers a practical how-to guide to marketing that finally engages the marketplace. It presents an alternative to conventional marketing wisdom, one that addresses such industry crises as media saturation, consumer evolution, and the erosion of image marketing. BACKCOVER: “Alex Wipperfürth comes from the same zone that trend-starters and iconoclasts come from: the (slightly lunatic) fringe.The ideas in Brand Hijack are stern stuff and not for the fainthearted. But they work, which is more than you can say for perhaps 90 percent of marketing communications.”
                              —John Grant

                              “Mr Wipperfu¨rth makes an intriguing case for abandoning traditional techniques.”
                              —Stefan Stern, Financial Times

                              “This is not your ordinary marketing manual. With casual humor and a laid-back tone, Wipperfürth . . . offers a glimpse into America's consumer- and ad-driven culture.”
                              —Publishers Weekly

                              “Brand Hijack is a smart…argument for letting customers define a brand.”
                              —Fast Company

                              Customer Reviews:

                              4 out of 5 stars A chinese buffet of critiques and ideas.......2006-05-09

                              Brand Hijack is in turns amongst the most boring and the most interesting of marketing paperbacks out there. Wipperfurth is clearly fed up with conventional marketing and its desire to "control" the identity of a brand and in turn, the experience of the consumer. One can not blame him for it - the strength of this book lies in making a strong case for brands to think of consumer interactions as dialogues. Focus groups exchanged for true interaction with actual consumers. Indeed what would have been impossible 20 years ago, is very possible today. Today, one can have communities that support and work with certain brands, and those communities can inspire brand loyalty of the kind that money and ads can not buy. Point taken.

                              The problem lies with Wipperfurth undying love for bullet pointing the world. I have rarely seen some one bullet point quite as much. A class in journalism or comparitive literature is called for. Simple arguments tediously wind into multiple segments and points and tables.

                              Not only are these tables boring and difficult to even glance through, but they are entirely pointless and inaccurate. There are no ten ways to catch a butterfly. No ten ways to read a newspaper. And certainly no ten ways to manage a brand hijack.

                              Rather than making some interesting points and arguments, demonstrating the importance of two way communication, exploiting the richness of modern media, and then talking through what makes the process so rich, the author gets lost in this mindless description of every phase and every twist and every turn. Very very boring and pointless.

                              But, the point is well taken. Brand managers can now learn a lot more about their brands, and positioning their brands, than 2 decades ago. And truly, brands must be positioned not just as for 23 year old young men, but in cultural terms - for 23 year old metrosexuals living in urban neighborhoods. Marketing needs to be more targetted - consumers have many identities and reaching one takes effort. Conventional STP analysis and demographic profiling is just no longer accurate - peer groups rather than age and sex, influence tastes.

                              Be prepared to flip pages. But do read the book.

                              3 out of 5 stars Another propaganda piece for the Brand as God Cult.......2005-10-05

                              Clever jacket. Pretty words that sound like a stoned ad consultant on auto play. Cute stories -- one or two keepers. A lot of "so what?"

                              But not exactly strategic. Worse still, the book attempts to add legitimacy to "Branding", which in the hands of most ad agencies, is dangerous and utterly ridiculous.

                              The first thing I teach my clients who want to build a brand like a Fortune 500 is that we brand COWS not people. There is a right way to build relationship, and conventional branding is not it. A quick lesson on marketing: People talk about (and ultimately buy) things that resonate with them and help them to either fit in or stand out. If people find truth and purpose through what you sell, well done. Everything is bulls**t.

                              If you're in advertising this book will give you more ways to confuse your clients into not asking for measurable results (sales). Otherwise, it makes excellent bathroom reading material.

                              5 out of 5 stars Packed with Knowledge!.......2005-09-27

                              This thoughtful book fills a gap in marketing literature by explaining why some unknown products and people suddenly become huge financial and popular successes. While many people assume marketers create such stars with careful planning and huge advertising campaigns, in fact many of these brands were ignored before they emerged into the mainstream. Fringe groups popularized them, created their images and made them generally successful, often with no professional involvement at all. Author Alex Wipperfürth has done a masterful job of identifying, researching and revealing this phenomenon. In a world of repetitive marketing books, this one stands out as refreshing and insightful, complete with numerous case studies and extensive endnotes. We believe it would be a welcome addition to any marketing department's library. It can reinvigorate your creative marketing as it explains the unexpected.

                              3 out of 5 stars Held hostage........2005-07-11

                              It felt like I was the one being held hostage, waiting again for an illuminating theory to be spawned from the unfolding of otherwise extraordinary circumstances.

                              While I will not deny Alex's flair for strategy, and his firm's cool command of serendipitous brand diffusion, I must call this one as yet another attempt by so-called branding aficionados to brand in hindsight (i.e. put their mark on) events that have more to do with accident than strategic execution.

                              You will find nonetheless valuable insights and a new perspective but unfortunately they end up lost in the recitation of the same three examples and a tangle of assertions that have more to do with early market diffusion practices than the theory being tabled. Too bad, the sections dealing with traditional marketers responses to these conditions could have been the cornerstone of this book had they been better developed; unfortunately they were only served up to illustrate their foolishness and myopia. The proper title for this book would have been "A few lessons learned from the Red Bull Story".

                              5 out of 5 stars Breakthrough Insights, thorough research and well organized material.......2005-07-07

                              I am an account planner for a new media agency (...), so I live and breathe this subject every day at work. I found this book to be incredibly compelling for a few reasons:

                              1. Wipperfurth provides a great deal of rich detail around what works, what does not, and why. His thesis is well-researched and well thought out; many books on marketing are superficial and lack the depth and rigor that is shown here.

                              2. Despite a great amount of detail and richness around the case studies, this book is still driven by the ideas and not the examples. In other words, the content is well organized and easy to read.

                              3. He's right! I have a background in psychology and I've worked both as a strategic marketing consultant and an account planner, so I've spent my whole career thinking about how customers think. This book really added something important to my body of knowledge. I would go so far as to say the book was inspirational (and no, he does not know me and is not paying me to say this, before you ask!)

                              4. This book is not for all brands, at all times, but Wipperfurth never claims that it is.

                              Overall, a book worth reading. He has peered into the future of marketing with this book. 10 years from now, this book will appear seminal, as many of the trends he talks about go more mainstream.

                              Pitch Perfect: Feel the Impact of a Winning Sales Approach
                              Average customer rating: Not rated
                                Pitch Perfect: Feel the Impact of a Winning Sales Approach
                                John Leach , and John Moon
                                Manufacturer: Capstone
                                ProductGroup: Book
                                Binding: Paperback

                                GeneralGeneral | Business & Investing | Subjects | Books
                                Decision-Making & Problem SolvingDecision-Making & Problem Solving | Management & Leadership | Business & Investing | Subjects | Books
                                AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                                ASIN: 1841125814

                                Book Description

                                Do you recognise any of these scenarios?
                                * You often wonder whether you really understand the full market potential for your offer.
                                * A contract was won by a competitor - and you didn't even know it was up for grabs.
                                * You find it difficult to get a meeting with key decision makers.
                                * You always feel that you are talking to audiences that appear distinctly uninterested.
                                * You keep losing contracts that you thought were in the bag.
                                There are always winners and losers in business. Winners are those able to drive their business forward by consistently making sales from new and existing customers. Winners understand how to scope their market potential effectively. Winners are able to differentiate between hot prospects and time wasters. And winners retain their customers by providing solutions to their problems.
                                Pitch Perfect will help you revolutionise your performance with a thoroughly road-tested approach to mastering the art of successful business development. You need never find yourself in any of these depressing situations again!

                                Consumer Reports Life Insurance Handbook: How to Buy the Right Policy from the Right Company at the Right Price (Consumer Reports Life Insurance Handbook)
                                Average customer rating: 5 out of 5 stars
                                • A Must For Anyone With a Family
                                • A MUST FOR EVERY INSURANCE CANDIDATE
                                • A MUST FOR EVERY INSURANCE CANDIDATE
                                Consumer Reports Life Insurance Handbook: How to Buy the Right Policy from the Right Company at the Right Price (Consumer Reports Life Insurance Handbook)
                                Jersey Gilbert , and Ellen Schultz
                                Manufacturer: Consumer Reports Books
                                ProductGroup: Book
                                Binding: Paperback

                                GeneralGeneral | Business & Investing | Subjects | Books
                                GeneralGeneral | Insurance | Industries & Professions | Business & Investing | Subjects | Books
                                ASIN: 0890437084

                                Customer Reviews:

                                5 out of 5 stars A Must For Anyone With a Family.......2001-12-31

                                This book is an excellent explanation of how the life insurance industry works. Anyone who wants to protect his family, but is befuddled by all of the smoke and mirrors the life insurance industry throws up, will find the material in this book invaluable.

                                5 out of 5 stars A MUST FOR EVERY INSURANCE CANDIDATE.......1999-10-03

                                THIS BOOK SHOULD GO BACK IN PRINT AND SHOULD BE TOUGHT IN SCHOOLS SO THAT PEOPLE LEARN ABOUT THE REAL WAY INSURANCE COMPANIES WORK.

                                5 out of 5 stars A MUST FOR EVERY INSURANCE CANDIDATE.......1999-10-03

                                THIS BOOK SHOULD GO BACK IN PRINT AND SHOULD BE TOUGHT IN SCHOOLS SO THAT PEOPLE LEARN ABOUT THE REAL WAY INSURANCE COMPANIES WORK.
                                Life Insurance: A Consumer's Handbook
                                Average customer rating: 5 out of 5 stars
                                • Important book
                                • The definitive guide to life insurance.
                                Life Insurance: A Consumer's Handbook
                                Joseph M. Belth
                                Manufacturer: Indiana University Press
                                ProductGroup: Book
                                Binding: Paperback

                                GeneralGeneral | Business & Investing | Subjects | Books
                                GeneralGeneral | Insurance | Industries & Professions | Business & Investing | Subjects | Books
                                Social Services & WelfareSocial Services & Welfare | Poverty | Current Events | Nonfiction | Subjects | Books
                                Similar Items:
                                1. The Life Insurance Handbook The Life Insurance Handbook
                                2. New Life Insurance Investment Advisor: Achieving Financial Security for You and your Family Through Today's Insurance Products New Life Insurance Investment Advisor: Achieving Financial Security for You and your Family Through Today's Insurance Products
                                3. The Life Insurance Buyer's Guide The Life Insurance Buyer's Guide
                                4. Questions and Answers on Life Insurance: The Life Insurance Toolbox Questions and Answers on Life Insurance: The Life Insurance Toolbox
                                5. Dictionary of Insurance Terms (Barron's Business Dictionaries) Dictionary of Insurance Terms (Barron's Business Dictionaries)

                                ASIN: 0253203465

                                Customer Reviews:

                                5 out of 5 stars Important book.......2000-08-11

                                An important book on life insurance by the most knowledgeable author on the subject. THE book to read.

                                5 out of 5 stars The definitive guide to life insurance........1999-09-03

                                Joseph Belth provides the analytical consumer with a rational, systematic approach to understanding personal insurable risk and how to transfer that risk to an insurance company. Readers can browse the chapters to get answers to questions specific to their individual situation, or read it cover-to-cover for a comprehensive overview. Of particular value are the strategies for assessing how good your policy is and whether it's a "good deal". Although a bit dated, it is still the best book on the subject. Those interested in a more current discussion of the industry, company ratings, and consumer issues are referred to Professor Belth's newsletter THE INSURANCE FORUM, PO Box 245, Ellettsville, Indiana, 47429.
                                The Consumers Union report on life insurance: A guide to planning and buying the protection you need
                                Average customer rating: Not rated
                                  The Consumers Union report on life insurance: A guide to planning and buying the protection you need

                                  Manufacturer: Holt, Rinehart, and Winston
                                  ProductGroup: Book
                                  Binding: Paperback

                                  GeneralGeneral | Insurance | Industries & Professions | Business & Investing | Subjects | Books
                                  ASIN: 0030591082
                                  Consumer Reports Life Insurance Handbook : How to Buy the Right Policy from the Right Company at the Right Price
                                  Average customer rating: Not rated
                                    Consumer Reports Life Insurance Handbook : How to Buy the Right Policy from the Right Company at the Right Price
                                    Jersey; Schultz, Ellen Consumer Reports Books Editors; Gilbert
                                    Manufacturer: Consumer Reports Books NY 1994
                                    ProductGroup: Book
                                    Binding: Paperback
                                    ASIN: B000KPELZK
                                    Consumer Reports Life Insurance Handbook: How to Buy the Right Policy from the Right Company at the Right Price (Consumer Reports Life Insurance Handbook)
                                    Average customer rating: Not rated
                                      Consumer Reports Life Insurance Handbook: How to Buy the Right Policy from the Right Company at the Right Price (Consumer Reports Life Insurance Handbook)
                                      Jersey Gilbert Ellen Schultz Consumer Reports Books
                                      Manufacturer: Consumer Reports Books
                                      ProductGroup: Book
                                      Binding: Paperback
                                      ASIN: B000MCW0T0
                                      Life Insurance: A Consumer's Handbook
                                      Average customer rating: Not rated
                                        Life Insurance: A Consumer's Handbook
                                        Joseph M. Belth
                                        Manufacturer: Indiana University Press
                                        ProductGroup: Book
                                        Binding: Paperback
                                        ASIN: B000OQ3Q24
                                        Life Insurance: A Consumer's Handbook
                                        Average customer rating: Not rated
                                          Life Insurance: A Consumer's Handbook
                                          Joseph M. Belth
                                          Manufacturer: NY
                                          ProductGroup: Book
                                          Binding: Paperback
                                          ASIN: B000MU866I
                                          Life Insurance: a Consumer's Handbook.
                                          Average customer rating: Not rated
                                            Life Insurance: a Consumer's Handbook.
                                            Joseph M. Belth
                                            Manufacturer: Indiana University Press
                                            ProductGroup: Book
                                            Binding: Hardcover
                                            ASIN: B000JL2XAK

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                                            2. Business Ethics: Profiles in Civic Virtue
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