Energy Balances of Non-Oecd Countries 2000-2001, 2003
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    Energy Balances of Non-Oecd Countries 2000-2001, 2003
    Organisation for Economic Co-Operation and Development
    Manufacturer: Organization for Economic
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    Binding: Paperback

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    Listening Effectively: Achieving High Standards in Communication (NetEffect Series)
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      Listening Effectively: Achieving High Standards in Communication (NetEffect Series)
      John A. Kline
      Manufacturer: Prentice Hall
      ProductGroup: Book
      Binding: Paperback

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      1. Speaking Effectively: Achieving Excellence in Presentations (NetEffect Series) Speaking Effectively: Achieving Excellence in Presentations (NetEffect Series)
      2. Meeting Skills for Leaders: A Practical Guide for More Productive Meetings (Crisp Fifty-Minute Series) Meeting Skills for Leaders: A Practical Guide for More Productive Meetings (Crisp Fifty-Minute Series)
      3. Crisp: Conflict Management, Third Edition: Resolving Disagreements in the Workplace (Fifty-Minute Series) Crisp: Conflict Management, Third Edition: Resolving Disagreements in the Workplace (Fifty-Minute Series)

      ASIN: 0130488410

      Book Description

      Short, lively, and easy to read this practical, listener-centered handbook was written by an experienced communicator who has taught thousands of corporate managers, military officers, and college students how to become better listeners. Using practical examples from classroom, corporate, and family/counseling settings, it teaches theoretically-based and acknowledged techniques—thoughts, attitudes, and skills—necessary for becoming a better listener. The variety of interesting, engaging, interactive, and sometimes humorous, examples and exercises keep readers involved through learning-by-doing. The universal need for better listening in all situations; 6 fallacies about listening; 9 bad listening habits; the process of listening; 5 types of listening (informative, relational, appreciative, critical, and discriminative); and 18 instructions for Listening. For corporate trainers, and for others interested in improving personal listening skills.

      History: Fiction or Science? (Chronology, No. 1)
      Average customer rating: 4.5 out of 5 stars
      • Has history been tampered with?
      • Calculations are only as good as your numbers
      • Pants on fire?
      • Accepted History & Chronology Must Be Changed.
      • Very Interesting
      History: Fiction or Science? (Chronology, No. 1)
      Anatoly Fomenko
      Manufacturer: Mithec
      ProductGroup: Book
      Binding: Paperback

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      Similar Items:
      1. History: Fiction or Science? Chronology 2 (Chronology) History: Fiction or Science? Chronology 2 (Chronology)
      2. History: Fiction or Science? Astronomical methods as applied to chronology. Ptolemy's Almagest. Chronology III History: Fiction or Science? Astronomical methods as applied to chronology. Ptolemy's Almagest. Chronology III
      3. Discovering the Mysteries of Ancient America: Lost History And Legends, Unearthed And Explored Discovering the Mysteries of Ancient America: Lost History And Legends, Unearthed And Explored
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      5. They Cast No Shadows: A Collection of Essays on the Illuminati, Revisionist History, and Suppressed Technologies They Cast No Shadows: A Collection of Essays on the Illuminati, Revisionist History, and Suppressed Technologies

      ASIN: 2913621058

      Book Description

      Recorded history is a finely-woven magic fabric of intricate lies about events predating the sixteenth century. There is not a single piece of evidence that can be reliably and independently traced back earlier than the eleventh century. This book details events that are substantiated by hard facts and logic, and validated by new astronomical research and statistical analysis of ancient sources.

      Customer Reviews:

      5 out of 5 stars Has history been tampered with?.......2007-10-23

      Watch Video Here: http://www.amazon.com/review/RAZQNMXM4M9CL Has history been tampered with? Yes, it has! Did events and eras such as the crucifixion of Jesus Christ, the Roman Empire , the Dark Ages, and the Renaissance, actually occur within a very different chronology from what we've been told? Yes, they certainly did!

      The history of humankind is both drastically shorter and dramatically different than generally presumed.

      Why is it so? On one hand, it was usual custom to justify the claims to title and land by age and ancestry, and on the other the court historians knew only too well how to please their masters. The so called universal classic world history is a pack of intricate lies for all events prior to the 16th century. World history as we learn it today was entirely fabricated in the 16th-18th centuries. It's likely that nobody told you before, but

      there is not a single piece of firm written evidence or artefact that is reliably and independently dated prior to the 11th century.

      Naturally, after what you've learned in school and university, you will not easily believe that the classical history of ancient Rome, Greece, Asia, Egypt, China, Japan, India, etc., is manifestly false.

      You will point accusing finger to the pyramids in Egypt, to the Coliseum in Rome and Great Wall of China etc., and claim, aren't they really ancient, thousands of years ancient? Well, there is no valid scientific proof that they are older than 1000 years!

      The oldest original written document that can be reliably dated belongs to the 11th century!

      New research asserts that Homo sapiens invented writing (including hieroglyphics) only 1000 years ago. Once invented, writing skills were immediately and irreversibly put to the use of ruling powers and science.

      The consensual chronology we live with was essentially crafted in the 16th century by the Jesuits.

      The world history was compiled from contradictory mix of innumerable copies of ancient Latin and Greek manuscripts and other irrefutable proofs delivered by late mediaeval astronomers that were cemented by the authority of writings of the Church Fathers.

      Early in life, we learn about ancient history. Children love the magical lessons of history - they are like fairy tales. Teachers recite breathtaking stories; very soon We learn by heart the names and deeds of brave warriors, wise philosophers, fabulous pharaohs, cunning high priests and greedy scribes.

      We learn of gigantic pyramids and sinister castles, kings and queens, dukes and barons, powerful heroes and beautiful ladies, emaciated saints and low-life traitors.

      Ancient history is based documents, manuscripts, printed books, paintings, monuments and artefacts - called primary sources.

      The problem is that neither these ancient documents, nor events described therein can be irrefutably dated, moreover they contradict each other for the most part.

      When a school textbook tells us that Genghis Khan in year X or Alexander in year Y, have each conquered half of the world, it means only that it is so said in some of the written sources.

      There are no answers to simple questions:

      When were these primary sources written?

      Where and by whom were these sources found?

      It is wrongly presumed that ancient and medieval chronicles, written by Genghis Khan's or Alexander the Great contemporaries and eyewitnesses, are readily available. Actually, only sources written hundreds or even thousands of years after the events are there, compiled mostly in the 16th 18th centuries, or even later.

      As a rule, these sources suffered considerable multiple manipulations, falsifications and distortions by editing. At the same time,

      innumerable originals of ancient documents under various pretexts were destroyed in Europe under various pretexts.

      The names of persons and geographical sites often changed meaning and location during the course of the centuries.

      Geographical locations became clearly defined on maps only with the advent of printing.

      This made possible the circulation of identical copies of the same map for purposes of the military, navigation, education and governance tasks.

      Historians from Oxford say: "hey, everybody knows that Julius Caesar lived in the first century B.C.

      `Julius Caesar' statement is only a point of view as

      there is simply no irrefutable documentary proof that Julius Caesar or any other great name of antiquity ever existed.

      Better than that - extremely rare sources that can be reliably dated back to the 10th-14th centuries A D, do not show the polished picture of classical history.

      They show a picture both contradictory and confusing.

      All methods of dating of ancient sources and artefacts are erroneous:

      Radio-carbon C14 method produces dating with exactitude of plus minus 1500 years, therefore it is too crude for dating of events in historical timeframe!

      The Almagest tractate, which lies as corner stone contemporary chronology, compiled in the 2nd century A D by Ptolemy, the founding father of astronomy, contains astronomical data of 9th to 16th century!

      The Bronze Age,that has supposedly began 5000 years ago. Bronze is made of 90% copper and 10% tin, but the technology for tin extraction dates back to 14th century A D!.

      All eclipses contained in manuscripts, like Thucydides one, relating 'ancient' events have exclusively medieval dating. All horoscopes cut in stone or painted in Egyptian temples, like Dendera have exclusively early medieval dating solutions.

      Not quite what you have learned in school? Open your eyes, and, you will find sufficient proof to reach step by step the inevitable conclusion that the classical chronology is false and therefore, that the history of ancient and medieval world universally accepted today, is also false. Have a fresh outlook on everything said or printed about "ancient" and "enigmatic" Roman, Greek and Egyptian, medieval as well as all other "lost and found" civilizations.

      Antiquity and Dark Ages are phantoms invented in the 16th 18th and polished in 19th 20thcenturies. Human civilization is in fact barely 1000 years old!

      This book will change your perception of History forever!
      What if Ancient Rome, Greece and Egypt were invented during Renaissance?
      What if The Old Testament was a rendition of events of the Middle Ages?
      What if Jesus Christ was born in 1053 and crucified in 1086 AD?
      Sounds Unbelievable?
      Not after you've read "History: Fiction or Science?" by Anatoly Fomenko, the genius mathematician.
      Armed with astronomy and computers Anatoly Fomenko turns History into a rocket science.

      3 out of 5 stars Calculations are only as good as your numbers.......2007-08-03

      Yes, we can all agree that mainstream history is nearly 100% BS due to politics, economics, ego, problems with dating techniques, and various conspiracies. Agreed. But, I've been researching the distinct possibility that human history (in terms of civilizations) are much more ancient than we've been told, so coming across this book was very interesting to me. I wondered how Fomenko could be wrong (if at all) because he is very persuasive in his presentations. Then it dawned on me. If at previous times in prehistory, due to the various catastrophies that are well documented (comets, asteroids, planetary disruptions, plasma discharge, pole reversals, etc) the Earth was in a different position in relation to the sun, different tilt on its axis, different orbit, different rotation (in terms of velocity and DIRECTION), and the continents were in different positions, then would this not cause the ancients to see the sky (constellations) differently? In other words, is Fomenko making erronious assumptions about the physics of the Earth in pre-history, which then corrupt his data with regards to dating the relevant astrology? The last event to seriously disrupt our planet occured roughly 3500 years ago, according to other good researchers, so is it possible Fomenko has been confused by this? The vastly different physics of our planet in the not so distant past may explain this confusion, which is not to say the "mainstream" version of history is correct; on the contrary. I am not an expert in these fields, but wanted to see if this idea could spark discussion.

      5 out of 5 stars Pants on fire?.......2007-07-19

      Will people ever read before spamming? Yes, Jesuits could not rewrite world history alone, they had help. Anyway, Dr Prof Acad A.Fomenko does not point to jesuits as the driving force of world wide history manipulation in published volumes 1,2,3;, actually he barely mentions the poor devils. Check it with 'Search inside' feature, please. China is rarely mentioned either, in fact, Dr Fomenko is completely eurocentric. Right, his theory contradicts all mainstream schools of history, because in their actual state they are all built on blatantly erroneus chronology. You don't need a mysterious cabal (conspiracy) to falsify history, the falsification is its modus operandi. It is inherent to history(ians) to falsify (distort) events, as it is inherent to humans to boast as it is inherent to power (authority) to legimize itself by referrring to glorious past made to its own order. Dr Prof Fomenko and team have identified scores of instances of such manipulation in Russian, European, etc.. history, and delivered valid statistical proof thereof. His own 'reconstruction' is completely another story. Forget c14 as a valid method of dating. W.Libby has initially discovered a brilliant method of INDEPENDENT dating. Too bad, c14 method has become a joke after a forced marrige with dendrochronology with consensual chronological scale inbuilt. Radiocarbon method can't stand blind tests, but is so very productive as a rubberstamp.

      5 out of 5 stars Accepted History & Chronology Must Be Changed. .......2007-04-09

      There is no doubt that history as most know it is a sham, & institution's version of History both University & Church is fradulent & inaccurate. Everything was established with an agenda, The real "Dark Ages" are now when we have access to incredible amounts of information past authorities & more important 'common folk' didn't have but our institutions & educators are slow to evolve because of what has ignorantly & arrogantly been taught for too long. This is on many subjects not just Chronology.

      For anyone to question "Why would a Mathematician have anything credible to say of History?" The answer is from Dr. Fomenko's preface in the book: "It would be worthwhile to remind the reader that in the XVI-XVII century Chronology was considered to be a subdivision of Mathematics." These volumes could possibly be some of the most important works to date & should be read by everyone with an interest in History, especially professors & educators who have a duty to the public. I have read both books & must say that 'Chronology 1' has some very eye opening & revolutionary information. Even if these volumes are part true the implications are profound & opens the doors to further investigations & questions which must be done. I speak several different lanquages & must say the logic Dr. Fomenko uses with "inflection" of words & words being read from left to right in one region & right to left in another then written backwards, the removal of vowels & get down to basics of words, or different cities & locations having the same name etc. is correct. Vowel usage has always been optional & varied, actually complicating linquistics & study. The first thing one has to understand is that words never had a fixed spelling in history like we do now, the spelling of words was mutable & regional, as well as names & titles of people were vast, varied & changed, NOTHING WAS FIXED or understood linear. Matters of Life & Death as well as financial profiteering yesterday & today were & are made with ignorant, illogical & conspiratorial views of history & reality, it's time people get closer to the Truth & society collectively grow up.

      5 out of 5 stars Very Interesting.......2007-03-07

      It is a good proposal and I believe it will mature into something even better in the future. I think it deserves to be read.
      Culture and Related Corporate Realities: Text, Cases, & Readings on Organizational Entry, Establishment & Change (Irwin Series in Management and the Behavioral Sciences)
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        Culture and Related Corporate Realities: Text, Cases, & Readings on Organizational Entry, Establishment & Change (Irwin Series in Management and the Behavioral Sciences)
        Vijay Sathe
        Manufacturer: Richard D Irwin
        ProductGroup: Book
        Binding: Paperback

        Management & LeadershipManagement & Leadership | Business & Investing | Subjects | Books | Business Ethics | Consolidation & Merger | Decision-Making & Problem Solving | Distribution & Warehouse Management | Industrial | Information Management | Leadership | Management | Management Science | Motivational | Negotiating | Operations Research | Planning & Forecasting | Pricing | Production & Operations | Project Management | Quality Control | Risk Assessment | Statistics | Strategy & Competition | Systems & Planning | Systems Analysis | Teams | Total Quality Management | Training
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        ASIN: 0256031428
        Managing Behavior in Organizations: Text, Cases, Readings (Mcgraw Hill Series in Management)
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          Managing Behavior in Organizations: Text, Cases, Readings (Mcgraw Hill Series in Management)

          Manufacturer: Mcgraw-Hill College
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          Binding: Hardcover

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          ASIN: 0070553327
          Managing Organizations: Text, Readings, and Cases
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            Managing Organizations: Text, Readings, and Cases
            David Charles Wilson
            Manufacturer: McGraw-Hill Companies
            ProductGroup: Book
            Binding: Paperback

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            ASIN: 0077072324
            Organization and People: Readings, Exercises, and Cases in Organizational Behavior
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              Organization and People: Readings, Exercises, and Cases in Organizational Behavior
              J. B. Ritchie
              Manufacturer: West Publishing Company
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              Binding: Paperback

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              LeadershipLeadership | Management & Leadership | Business & Investing | Subjects | Books
              ASIN: 0314656723
              Organization Development: Exercises, Cases, and Readings
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                Organization Development: Exercises, Cases, and Readings
                Mark S. Plovnick
                Manufacturer: Scott Foresman & Co
                ProductGroup: Book
                Binding: Paperback

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                ASIN: 0673390330
                Organization Theory: Readings and Cases
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                  Organization Theory: Readings and Cases
                  Penny L. Wright , and Stephen P. Robbins
                  Manufacturer: Prentice Hall
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                  Binding: Paperback

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                  Organization: Text, Cases, and Readings on the Management of Organizational Design and Change
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                    Organization: Text, Cases, and Readings on the Management of Organizational Design and Change
                    Phyllis Fineman Schlesinger
                    Manufacturer: Richard D Irwin
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                    Binding: Hardcover

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                    Organization Theory: Readings and Cases
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                      Organization Theory: Readings and Cases
                      Penny L. Wright Stephen P. Robbins
                      Manufacturer: Prentice Hall
                      ProductGroup: Book
                      Binding: Paperback
                      ASIN: B000OJ0QCE

                      Total Quality Service: A Simplified Approach to Using the Baldridge Award Criteria
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                        Total Quality Service: A Simplified Approach to Using the Baldridge Award Criteria
                        Sheila Kessler
                        Manufacturer: Irwin Professional Publishing
                        ProductGroup: Book
                        Binding: Paperback

                        GeneralGeneral | Business & Investing | Subjects | Books
                        Customer ServiceCustomer Service | Industries & Professions | Business & Investing | Subjects | Books
                        Quality ControlQuality Control | Management & Leadership | Business & Investing | Subjects | Books
                        Total Quality ManagementTotal Quality Management | Management & Leadership | Business & Investing | Subjects | Books
                        ASIN: 0873893360

                        Book Description

                        This easy, step-by-step approach to implementing a quality program in the service industry applies the Baldridge criteria in three main sections. The "what to do" section walks readers through beginning a quality effort in a logical outline format, including plans, processes, and tools. The "how to do it" section fully defines each process or tool. Supported by examples and success stories from the Baldridge Award winners and hopefuls, this book highlights the critical concepts, processes, plans, and tools to creating a quality system. Total Quality Service also includes: a definition of Total Quality Service and the requirements for successful implementation; a Total Quality Service roadmap including elements such as leadership, strategic planning, human resource development, and process management; techniques for measuring customer satisfaction, like surveys, focus groups, interviews, as well as tips on benchmarking.

                        The Subtle Art of Strategy: Organizational Planning in Uncertain Times
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                          The Subtle Art of Strategy: Organizational Planning in Uncertain Times
                          Ian Wilson
                          Manufacturer: Praeger Publishers
                          ProductGroup: Book
                          Binding: Hardcover

                          Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
                          ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                          Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
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                          ASIN: 156720435X

                          Book Description

                          Strategy--and the planning that created it--has too often failed to deliver its promised results. The reasons for this failure are many and varied, but include an over-reliance on the "next big thing" in strategic methodology, a failure to recognize and deal with the total change that strategy requires in an organization, and an inability to deal with uncertainty. Wilson argues that strategy is a subtle and demanding art, far more than it is a science or a methodology. To succeed in dealing with complex, interacting forces inside and outside the organization, strategy must: -- Deal with the totality of the organization in the context of its total environment (not just one function or one facet of the organization) -- Learn to "harness the power of opposites" (the sometimes conflicting objectives of the organization, e.g., the long term and short term; vision and execution; economic constraints and social responsibility) -- Deal constructively with pervasive uncertainty in its future -- Develop a strategic vision -- Create a culture that fosters a "strategic mindset" throughout the organization. Without constant change and adaptation, a strategy will fail. Continuing success depends, therefore, upon constant learning from customers, competitors, changes in our environment, and our own mistakes.

                          A Town Without Steel: Envisioning Homestead
                          Average customer rating: 3.5 out of 5 stars
                          • A honest look at Homestead
                          • Some interesting information
                          A Town Without Steel: Envisioning Homestead
                          Judith Modell
                          Manufacturer: University of Pittsburgh Press
                          ProductGroup: Book
                          Binding: Paperback

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                          1. Steelworker Alley: How Class Works in Youngstown (ILR Press Books) Steelworker Alley: How Class Works in Youngstown (ILR Press Books)

                          ASIN: 0822956764

                          Amazon.com

                          In the tradition of Walker Evans and James Agee, who depicted the ravaging effects of the Great Depression in Let Us Now Praise Famous Men, anthropologist Judith Modell and photographer Charlee Brodsky combine words and images to document the heroism of ordinary people in the face of disaster. They take as their subject the closing of one of the world's most famous and productive steel mills, the Homestead Works, once the main employer of the people of Homestead, Pennsylvania.

                          Documented at the turn of the century by Margaret Byington and Lewis Hine in Homestead: The Households of a Mill Town, this town seven miles from Pittsburgh was "cluttered, crowded, smoky," and thriving. In townspeople's reminiscences, Modell hears the rough stories of mill work forged into near myth: "Like Paul Bunyan tales, these were tales of extremes: the heat, the size of machinery, the endless hours, the flaring tempers." By the late 1980s, citizens were nostalgic for the sooty skies that meant prosperity. "Once people were buying T-bone steaks," comments a disappointed shopkeeper, "and now they're buying jumbo [bologna]." Brodsky's photos record the dismantling of town life. Her images of the mill--demolished iron works and quiet smokestacks, the blackened bones of a factory raw and empty in the bright postindustrial sunlight--convey Homestead's painful idleness. Modell doesn't retreat from this state of affairs, but neither does she allow it to stand alone. She elicits from her subjects stories that include the work of women, the joy of weddings and births, and the traditions of the town's many ethnic groups. In these non-mill stories, Modell finds a source of hope. "Residents recreated a core of life apart from steel," she explains in closing, and "upon this core, a new community can be imagined." --Maria Dolan

                          Book Description

                          In 1986, with little warning, the USX Homestead Works closed. Thousands of workers who depended on steel to survive were left without work. A Town Without Steel looks at the people of Homestead as they reinvent their views of household and work and place in this world. The book details the modifications and revisions of domestic strategies in a public crisis. In some ways unique, and in some ways typical of American industrial towns, the plight of Homestead sheds light on social, cultural, and political developments of the late twentieth century.

                          In this anthropological and photographic account of a town facing the crisis of deindustrialization, A Town Without Steel focuses on families. Reminiscent of Margaret Byington and Lewis Hine’s approach in Homestead, Charlee Brodsky’s photographs document the visual dimension of change in Homestead. The mill that dominated the landscape transformed to a vast, empty lot; a crowded commercial street turns into a ghost town; and an abundance of well-kept homes become an abandoned street of houses for sale. The individual narratives and family snapshots, Modell’s interpretations, and Brodsky’s photographs all evoke the tragedy and the resilience of a town whose primary source of self-identification no longer exists.

                          Customer Reviews:

                          4 out of 5 stars A honest look at Homestead.......1999-03-04

                          Having once lived in the Mon valley and now living in DC, it was hard for me to swallow the authors various descriptions of Homestead. But as I make my journies back to my home town, I realize that the novel is just truthful. The author does an excellent job of describing the life and times of the current Mon Valley

                          3 out of 5 stars Some interesting information.......1998-12-03

                          This is an interesting work, covering the neighborhoods of Homestead, West Homestead and Munhall in Southwestern PA, or "The Rust Belt" as the authors refer to it. While William Serrin wrote a good recent history, Modell and Brodsky prefer to do an anthropological and photographical study. Brodsky does a fine job of drawing images from the life of Homestead onto film, though it would have been nice to have her show how things changed over time and also offer some more captions on her photos. Much of the work, sadly, seems a bit old - the interviews and photos were last done about 5 years before the book even hit the press. Then again, you are unlikely to find any more recent studies of steel towns that have been abandoned by big business and have had to cope. Modell has obviously done a good job of interviewing and she lets residents tell their own story. On the other hand, she repeats a few quotes in the book, showing a lack of editorship, and also puts her own "spin" on some comments. She seemed a more unbiased observer though than most anthropologists I have read. Few also have studied life in a city in decay and looked at the attitudes that result. Especially interesting was how many people remembered a Golden Age when many of us Pittsburghers remember smog and filth. This is a fine compliment to Serrin's work, but I wish there were more recent studies on the town. It hasn't vanished just because the media stopped paying attention to it, in praise of the latest industry to hit it big.

                          Chile and the Great Depression: The Politics of Underdevelopment, 1927-1948
                          Average customer rating: Not rated
                            Chile and the Great Depression: The Politics of Underdevelopment, 1927-1948
                            Michael Monteon
                            Manufacturer: Arizona State University, Center for Latin Am
                            ProductGroup: Book
                            Binding: Paperback

                            Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                            GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                            ChileChile | South America | Americas | History | Subjects | Books
                            GeneralGeneral | South America | Americas | History | Subjects | Books
                            GeneralGeneral | Politics | Nonfiction | Subjects | Books
                            RelationsRelations | International | Politics | Nonfiction | Subjects | Books
                            GeneralGeneral | Political Science | Social Sciences | Nonfiction | Subjects | Books
                            Political HistoryPolitical History | Political Science | Social Sciences | Nonfiction | Subjects | Books
                            ASIN: 0879180900

                            They Say They Want a Revolution: What Marketers Need to Know As Consumers Take Control
                            Average customer rating: 5 out of 5 stars
                            • Marketers, solve your dilemma!
                            They Say They Want a Revolution: What Marketers Need to Know As Consumers Take Control
                            Paul Matthaeus
                            Manufacturer: iUniverse
                            ProductGroup: Book
                            Binding: Paperback

                            GeneralGeneral | Business & Investing | Subjects | Books
                            AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                            Consumer BehaviorConsumer Behavior | Marketing & Sales | Business & Investing | Subjects | Books
                            GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                            ASIN: 0595298389

                            Book Description

                            Many of those in charge of brand strategies are clueless as to why the old ways of marketing are no longer effective. They continue their Madison Avenue crusades with disingenuous fervor. Plan their strategies with reach and frequency projections and then continue to target their audiences with 30-second sound bites. Yet they're mystified, unable to explain how it is they execute flawlessly, but still their market share declines.

                            From 1996 to 2000, the Big Three automotive companies increased their marketing cost per vehicle by 87 percent. Yet, their combined market share dropped by more than four percentage points! Detroit is not alone in its marketing futility. Nearly every product niche is experiencing the same.

                            Overwhelmed by brand overload, deafened by market din, and empowered by new technologies, the consumer is no longer a passive target simply awaiting directives from the marketing establishment.

                            With the ultimate desire to touch, and be touched, the consumer has taken control of when, where, and how they retrieve information relevant to their purchasing decisions. Whether it's the TiVo control that allows them to effortlessly fly past commercials, interactive DVDs that simultaneously engage and enlighten, or intelligent web sites that cater to their individual needs, the consumer has ascended the throne.

                            Customer Reviews:

                            5 out of 5 stars Marketers, solve your dilemma!.......2003-11-05

                            Finally, a book that addresses the myths and misconceptions of doing marketing "the old fashioned" way. Advertising as we know it is obsolete...this is the age of cyberspace and the consumer NOW controls the marketing dynamic. These contributing authors (who by the way are seasoned business professionals who have been there, done that), have assembled an anthology that is truly a survival guide for marketing professionals of the new millennium.

                            Celebraciones En LA Empresa: Juego, Proposito Y Beneficio En El Trabajo
                            Average customer rating: Not rated
                              Celebraciones En LA Empresa: Juego, Proposito Y Beneficio En El Trabajo
                              M. K. Key , and Terrence E. Deal
                              Manufacturer: Ediciones Granica, S.A.
                              ProductGroup: Book
                              Binding: Paperback

                              Human Resources & Personnel ManagementHuman Resources & Personnel Management | Industries & Professions | Business & Investing | Subjects | Books
                              ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                              SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
                              Recursos Humanos y Administración del PersonalRecursos Humanos y Administración del Personal | Industrias y Profesiones | Negocios e inversiones | Libros en español | Formats | Books
                              GestiónGestión | Gestión & Liderazgo | Negocios e inversiones | Libros en español | Formats | Books
                              No-FicciónNo-Ficción | Libros en español | Formats | Books | Automotriz | Ciencias Sociales | Crimen y Criminales | Educación | Estudios de la Mujer | Feriados | Filosofía | Gobierno | Hechos Verídicos | Planeamiento Urbano y Desarrollo | Política | Sucesos de Actualidad | Transportación
                              Dirección ComercialDirección Comercial | Profesional y Técnico | Libros en español | Formats | Books
                              ASIN: 9685015031
                              La Nueva Economia del Siglo XXI: Las 28 Reglas del Juego (Paidos Empresa)
                              Average customer rating: Not rated
                                La Nueva Economia del Siglo XXI: Las 28 Reglas del Juego (Paidos Empresa)
                                Gelinier , and Octave Gelinier
                                Manufacturer: Ediciones Paidos Iberica
                                ProductGroup: Book
                                Binding: Paperback

                                ContemporaryContemporary | General | Literature & Fiction | Subjects | Books
                                SpanishSpanish | Foreign Language Fiction | Literature & Fiction | Subjects | Books
                                ContemporáneaContemporánea | General | Literatura y ficción | Libros en español | Formats | Books
                                ASIN: 9501210901
                                Empresas. (Acclaim lanza nuevo juego de vídeo; Dell introduce nueva computadora portátil; Globalink presenta nuevo programa de traducción; España)(TT: ... software; Spain): An article from: Epoca
                                Average customer rating: Not rated
                                  Empresas. (Acclaim lanza nuevo juego de vídeo; Dell introduce nueva computadora portátil; Globalink presenta nuevo programa de traducción; España)(TT: ... software; Spain): An article from: Epoca

                                  Manufacturer: Difusora de Informacion Periodica, S.A. (DINPESA)
                                  ProductGroup: Book
                                  Binding: Digital
                                  ASIN: B00097QN6Y
                                  Release Date: 2005-07-28

                                  Book Description

                                  This digital document is an article from Epoca, published by Difusora de Informacion Periodica, S.A. (DINPESA) on May 19, 1997. The length of the article is 1052 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                                  Citation Details
                                  Title: Empresas. (Acclaim lanza nuevo juego de vídeo; Dell introduce nueva computadora portátil; Globalink presenta nuevo programa de traducción; España)(TT: Companies) (TA: Acclaim launches new video game; Dell introduces new laptop computer; Globalink presents new translation software; Spain)
                                  Publication: Epoca (Magazine/Journal)
                                  Date: May 19, 1997
                                  Publisher: Difusora de Informacion Periodica, S.A. (DINPESA)
                                  Issue: n638 Page: p126(2)

                                  Distributed by Thomson Gale
                                  EMPRESAS.(nuevos productos en el mercado; 12 de abril, 1999)(TT: Companies.)(TA: new products on the market; April 12, 1999)(Columna): An article from: Epoca
                                  Average customer rating: Not rated
                                    EMPRESAS.(nuevos productos en el mercado; 12 de abril, 1999)(TT: Companies.)(TA: new products on the market; April 12, 1999)(Columna): An article from: Epoca

                                    Manufacturer: Difusora de Informacion Periodica, S.A. (DINPESA)
                                    ProductGroup: Book
                                    Binding: Digital
                                    ASIN: B00098SEK6
                                    Release Date: 2005-07-28

                                    Book Description

                                    This digital document is an article from Epoca, published by Difusora de Informacion Periodica, S.A. (DINPESA) on April 12, 1999. The length of the article is 655 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                                    Citation Details
                                    Title: EMPRESAS.(nuevos productos en el mercado; 12 de abril, 1999)(TT: Companies.)(TA: new products on the market; April 12, 1999)(Columna)
                                    Publication: Epoca (Magazine/Journal)
                                    Date: April 12, 1999
                                    Publisher: Difusora de Informacion Periodica, S.A. (DINPESA)
                                    Page: 99

                                    Article Type: Columna

                                    Distributed by Thomson Gale
                                    Esclavismo "made in China": las más poderosas empresas de artículos deportivos del mundo se aprestan a extraer la máxima ganancia de los Juegos Olímpicos ... menores de edad.: An article from: Proceso
                                    Average customer rating: Not rated
                                      Esclavismo "made in China": las más poderosas empresas de artículos deportivos del mundo se aprestan a extraer la máxima ganancia de los Juegos Olímpicos ... menores de edad.: An article from: Proceso
                                      Anne Marie Mergier
                                      Manufacturer: Thomson Gale
                                      ProductGroup: Book
                                      Binding: Digital

                                      GeneralGeneral | China | Asia | History | Subjects | Books
                                      ASIN: B000VATS6G
                                      Release Date: 2007-08-21

                                      Book Description

                                      This digital document is an article from Proceso, published by Thomson Gale on August 5, 2007. The length of the article is 2677 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                                      Citation Details
                                      Title: Esclavismo "made in China": las más poderosas empresas de artículos deportivos del mundo se aprestan a extraer la máxima ganancia de los Juegos Olímpicos de Beijing 2008. La euforia comercial beneficiará también a empresarios chinos que maquilan esos productos a bajo costo. Sin embargo, sus ganancias se basan en la inhumana explotación a que someten a sus obreros, entre ellos, menores de edad.
                                      Author: Anne Marie Mergier
                                      Publication: Proceso (Magazine/Journal)
                                      Date: August 5, 2007
                                      Publisher: Thomson Gale
                                      Issue: 1605 Page: 74(5)

                                      Distributed by Thomson Gale
                                      Juegos de Empresa (Estudios Esic)
                                      Average customer rating: Not rated
                                        Juegos de Empresa (Estudios Esic)
                                        Carrasco Rodriguez , and Jose Manuel Rodriguez Carrasco
                                        Manufacturer: Edic. Esic
                                        ProductGroup: Book
                                        Binding: Paperback

                                        Decision-Making & Problem SolvingDecision-Making & Problem Solving | Management & Leadership | Business & Investing | Subjects | Books
                                        ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                                        SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
                                        GestiónGestión | Gestión & Liderazgo | Negocios e inversiones | Libros en español | Formats | Books
                                        No-FicciónNo-Ficción | Libros en español | Formats | Books | Automotriz | Ciencias Sociales | Crimen y Criminales | Educación | Estudios de la Mujer | Feriados | Filosofía | Gobierno | Hechos Verídicos | Planeamiento Urbano y Desarrollo | Política | Sucesos de Actualidad | Transportación
                                        Dirección ComercialDirección Comercial | Profesional y Técnico | Libros en español | Formats | Books
                                        ASIN: 8473560116
                                        Los últimos sobrevivientes: tras el cambio de las reglas de juego en la economía Argentina y de la desdolarización de las tarifas de las empresas de servicios ... is suffering.): An article from: Epoca
                                        Average customer rating: Not rated
                                          Los últimos sobrevivientes: tras el cambio de las reglas de juego en la economía Argentina y de la desdolarización de las tarifas de las empresas de servicios ... is suffering.): An article from: Epoca
                                          Luciana Giordano , and Antonio Derarno
                                          Manufacturer: Difusora de Informacion Periodica, S.A. (DINPESA)
                                          ProductGroup: Book
                                          Binding: Digital
                                          ASIN: B0008FDFMW
                                          Release Date: 2005-07-30

                                          Book Description

                                          This digital document is an article from Epoca, published by Difusora de Informacion Periodica, S.A. (DINPESA) on August 9, 2002. The length of the article is 1379 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                                          Citation Details
                                          Title: Los últimos sobrevivientes: tras el cambio de las reglas de juego en la economía Argentina y de la desdolarización de las tarifas de las empresas de servicios públicos privatizadas, muchas compañías extranjeras, como Telecom, dejaron de pagar sus obligaciones. Enersis y Telefónica lidian sin capote la crisis que está sufriendo el país andino. (economía).(TT: The last survivors: after the change of rules in the Argentinean economy and the no longer use of the dollar in businesses of private public services, a lot of foreign companies, such as Telecom, stopped paying their obligations. Enersis and Telefonica put up with the crisis that the Andean country is suffering.)
                                          Author: Luciana Giordano
                                          Publication: Epoca (Magazine/Journal)
                                          Date: August 9, 2002
                                          Publisher: Difusora de Informacion Periodica, S.A. (DINPESA)
                                          Page: 82(2)

                                          Distributed by Thomson Gale
                                          Un juego peligroso.: An article from: Epoca
                                          Average customer rating: Not rated
                                            Un juego peligroso.: An article from: Epoca
                                            Aleix Vidal-Quadras
                                            Manufacturer: Thomson Gale
                                            ProductGroup: Book
                                            Binding: Digital
                                            ASIN: B000VI5GBE
                                            Release Date: 2007-08-27

                                            Book Description

                                            This digital document is an article from Epoca, published by Thomson Gale on August 1, 2007. The length of the article is 506 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                                            Citation Details
                                            Title: Un juego peligroso.
                                            Author: Aleix Vidal-Quadras
                                            Publication: Epoca (Magazine/Journal)
                                            Date: August 1, 2007
                                            Publisher: Thomson Gale
                                            Issue: 1160 Page: 76(1)

                                            Distributed by Thomson Gale
                                            Celebraciones En La Empresa: Juego, Proposito Y Beneficio En El Trabajo
                                            Average customer rating: Not rated
                                              Celebraciones En La Empresa: Juego, Proposito Y Beneficio En El Trabajo
                                              Terrence E. Deal
                                              Manufacturer: Ediciones Granica, S.A.
                                              ProductGroup: Book
                                              Binding: Paperback
                                              ASIN: B000N7BDZ6
                                              De la teoria de los juegos a los juegos de empresas (Cuadernos Efec ; 2)
                                              Average customer rating: Not rated
                                                De la teoria de los juegos a los juegos de empresas (Cuadernos Efec ; 2)
                                                Alfredo Chamorro Chapinal
                                                Manufacturer: G. Amadis imp
                                                ProductGroup: Book
                                                Binding: Unknown Binding

                                                Management & LeadershipManagement & Leadership | Business & Investing | Subjects | Books | Business Ethics | Consolidation & Merger | Decision-Making & Problem Solving | Distribution & Warehouse Management | Industrial | Information Management | Leadership | Management | Management Science | Motivational | Negotiating | Operations Research | Planning & Forecasting | Pricing | Production & Operations | Project Management | Quality Control | Risk Assessment | Statistics | Strategy & Competition | Systems & Planning | Systems Analysis | Teams | Total Quality Management | Training
                                                SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
                                                Gestión & LiderazgoGestión & Liderazgo | Negocios e inversiones | Libros en español | Formats | Books | Control de Calidad | Gestión | Liderazgo | Motivacional | Negociación | Producción y Operaciones | Sistemas y Planificación
                                                No-FicciónNo-Ficción | Libros en español | Formats | Books | Automotriz | Ciencias Sociales | Crimen y Criminales | Educación | Estudios de la Mujer | Feriados | Filosofía | Gobierno | Hechos Verídicos | Planeamiento Urbano y Desarrollo | Política | Sucesos de Actualidad | Transportación
                                                Dirección ComercialDirección Comercial | Profesional y Técnico | Libros en español | Formats | Books
                                                ASIN: 8485230000

                                                Environmental Decision Making and Risk Management: Selected Essays By Ian Langford
                                                Average customer rating: Not rated
                                                  Environmental Decision Making and Risk Management: Selected Essays By Ian Langford
                                                  R. Kerry Turner , and Ian H. Langford
                                                  Manufacturer: Edward Elgar Publishing
                                                  ProductGroup: Book
                                                  Binding: Hardcover

                                                  GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                                                  Natural ResourcesNatural Resources | Economics | Business & Investing | Subjects | Books
                                                  Public PolicyPublic Policy | Government | Nonfiction | Subjects | Books
                                                  GeneralGeneral | Politics | Nonfiction | Subjects | Books
                                                  EnvironmentEnvironment | Outdoors & Nature | Subjects | Books | Conservation | Desertification | Ecology | Environmental Science | Natural Disasters | Recycling | Water Supply | Weather
                                                  GeneralGeneral | Natural Resources | Nature & Ecology | Science | Subjects | Books
                                                  ASIN: 1843767988

                                                  Books:

                                                  1. European Research Paradigms in Business Studies: Papers from the First EDAMBA Summer School (Edamba Book Series)
                                                  2. Exchange Rates and the Monetary System: Selected Essays of Peter B. Kenen (Economists of the Twentieth Century)
                                                  3. Family Business Sourcebook II
                                                  4. Financial Markets Regulation: A Practitioner's Perspective (Studies in Regulation)
                                                  5. Fitzroy Dearborn Encyclopedia of Banking and Finance
                                                  6. Foundations in Europe: International reference Book on Society, Management, and Law
                                                  7. Funding Crisis in State Unemployment Insurance
                                                  8. Generation X: The Young Adult Market
                                                  9. Germany's Top 500 2003: A Handbook of Germany's Largest Corporations (Germany's Top 500)
                                                  10. Glosario de alemán para negocios

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