Generation X: The Young Adult Market

Book Description

Here are the latest demographics of a small but crucial market that is at the prime age for marrying, having children, and setting up new households--lifestage events that make them leading markets for many products and services. The author, a generational authority, presents the latest data on the demographics, spending patterns, and attitudes of the young adult market. You will benefit from her in-depth analysis of the trends and changes reflected in the data, which are made even clearer by her calculations of percent change and percent distributions.

In Our Own Words: An Anthology of Poetry : From a Generation Falsely Labeled (In Our Own Words (Marlow Peerse Weaver))

Average customer rating:

A contributor
One of the Poets
A refreshing book of new voices.
A truely diverse collection of poetry.
Wonderful collection !

In Our Own Words: An Anthology of Poetry : From a Generation Falsely Labeled (In Our Own Words (Marlow Peerse Weaver))

Manufacturer: Mw Enterprises
ProductGroup: Book
Binding: Mass Market Paperback

Anthologies | Poetry | Literature & Fiction | Subjects | Books

General | Poetry | Literature & Fiction | Subjects | Books

All 4-for-3 Deals | 4-for-3 Books Store | Stores | Books
ASIN: 0965413624

Book Description

Who are these people labelled Gen Xer's? What lies behind the hip marketing stereotypes? What makes this generation unique? This book, and subsequent book series, seeks to answer these questions via this generation's writers. Songwriters, journalists, poets, essayists, noevellists, academics. The complexity lying beneath the cool surface is great. Visit "the world" through their eyes.

Customer Reviews:

A contributor.......2001-04-23

This is a great book. My favorite poetry books are ones from this series. I love to hear how my generation expresses themselves. Keeep up the good work Marlow!

One of the Poets.......2001-02-16

As one of the poets in this anthology I admit I am not totally objective. I found more than half of the poems here to be interresting and worth reading. Some 'poets' here are too young (in their teens) to really have a voice, the older ones like me (b. 1959) seem to be more 'poets', whatever that means. Worth reading if you were born between 1960 and 1980, just to know why you are called an Xer. Mostly this is straight poetry and not very complicated, for all those who think they can't understand poetry, this will be a surprise. Vol. 2 and 3 have been published already.

A refreshing book of new voices........1999-11-19

I found this book of poetry to be very refreshing. I appreciate the diversity of voices in this collection. I am confident that many of the poets included in this anthology will be our voices of the next generation. There is a lot of potential. I am interested in learning more about the poets and their backgrounds. I hope there will be a volume two.

A truely diverse collection of poetry........1999-08-23

I agree with poetry purists that this book does not represent well crafted poetry; however, one should keep the objective of the book in mind. I do believe this book accomplishes what it aims to do by showing the diversity of a generation. Some of the poetry in this book is well crafted. Other poems in this book are not necessarily well crafted, but at least seem to be true expressions from the poets. I hope there will be a book two with perhaps a few improvements. I would like to see more acclaimed poets and page numbers.

Wonderful collection !.......1999-08-20

In Our Own Words: Generation X Poetry Marlow Weaver (Editor) 160 pages Mw Enterprises; ISBN: 0965413624

This brilliant volume which contains 214 poems from 145 poets from around the world is well worth the read. Many of the poets included in the work have been previously published by A Writer's Choice Literary Journal. Marlow dug through over 4500 submissions to find the selections which give rise to the voice of the so-called X-generation. His choices were excellent, and prove to show what we all too often forget-people are not labels or stereotypes. The X Generation is comprised of varied and individual mindsets, attitudes, emotions.

This anthology sings loud with a varied, vibrant, voice. I'd have preferred page numbers in the book but that is a small complaint. I think this work sets the tone for the future of poetry into the next millennium. And it serves well the point that Poetry Is Not Dead- but is a live, breathing, growing, and important part of world culture.

Congratulations to all the poets included, and a big hand of applause for Mr. Weaver.

Leslie Blanchard

Editor A Writer's Choice Literary Journal ISSN: 1521-2319

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Generation X: The Next X-citing Market.(statistics on home ownership)(Brief Article)(Statistical Data Included): An article from: Builder
R.E. Blake Evans
Manufacturer: Hanley-Wood, Inc.
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books
General | Business & Investing | Subjects | e-Docs | Formats | Books
ASIN: B00099LUI8
Release Date: 2005-06-01

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The U.S. market for young adults: Generation X grows up
Robert Brown
Manufacturer: Packaged Facts
ProductGroup: Book
Binding: Unknown Binding

General | Popular Economics | Business & Investing | Subjects | Books
Research | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
ASIN: 1562417231

Customer Reviews:

Not bad, but "incomplete".......2007-08-24

I received the product in a reasonably timely manner and gave it to my wife to prepare for her TOEIC test. All was going well, until she got to the practice tests. I don't recall seeing anywhere that you had to buy the audio CDs separately. It comes with one, but that only covers the pre-practice test, or whatever its called. On top of that, I have been unable to find any retailer that sells the Complete Audio kit from within the US. My wife said its a good book, but should really include the audio for ALL of the practice tests. Yeah, I could read the audioscript to her, but we thought the whole point of having an audio CD included was so that she could listen to that, and not me.

Overall, not a bad book, but again, should include all of the audio on the CD(s).

No comple audio CD.......2007-08-01

This book includes an audio CD of Listening Comprehension Review
which is a part of the Listening practice.
But NO CD is included for other part of Listening practice
and the two complete practice tests in the book.
I was a little disappointed since I expected I can go through
the complete practice tests twice before I take an actual TOEIC test.
It seemd we have to buy other CD, Complete Adio Progran (0-13-199308-9),
which I couldn't find at amazon.com.

This is not bad book but,
you should understnd before you decide to buy this book.

Longman Preparation Series for the Toeic Test : Advanced Course (English for Business Success Series)

Average customer rating:

Lin Lougheed
Efficient and effective!
Excellent!
Thorough!
Longman's costly oversights

Longman Preparation Series for the Toeic Test : Advanced Course (English for Business Success Series)
Lin Lougheed
Manufacturer: Addison Wesley Publishing Company
ProductGroup: Book
Binding: Paperback

Education | Reference | Business & Investing | Subjects | Books

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All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

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ASIN: 0201877910

Customer Reviews:

Lin Lougheed.......2000-06-18

Lougheed's grasp of English grammar is at best arbitrary. The exercises in the grammar section are therefore replete with mistakes and irrelevancies which test the patience even of an intermediate class.

Efficient and effective!.......2000-03-17

This book has proven successful in preparing our students for the TOEIC exam as shown in our control exams for measuring language learning progress. I recommend it for intermediate level students. There is also an Introductory Course by the same author for Elementary Students which is as good as this one.

Excellent!.......2000-03-17

Instructions absolutely clear. Lets students use knowledge of outside world. Wide variety of vocabulary. Allows students to discuss reasons for choices when checking answers. Excellent grammar patterns. Most useful Patterns to Remember sections. Very good reading comprehension questions.

Thorough!.......2000-03-17

If you're looking for a practical but thorough preparation book for the TOEIC, you've found it. In the Longman TOEIC, I have found the vocabulary work and the systematic grammar review especially useful.

Longman's costly oversights.......1998-10-24

This book is excellent, as are all the Toeic books that Longman publishes. One shortcoming is strident, however, and that is the absence of tapescripts at the back of the book. I can only postulate that this omission is designed to stop the Toeic aspirant from cheating, but it certainly makes the acquisition of this set of Toeic material both costly and cumbersome.

Book Description

This book conducts a survey into the ways in which the word 'network' has been deployed in a wide range of literature. In particular, it offers a commentary on how the idea of networks has been used to illustrate contemporary forms of socio-economic organization broadly conceived to also
include the political aspects of networks. The book brings some intellectual clarity to the discussion of networks by asking whether it is possible to construct a clearly demarcated idea of a network as a separable form of socio-economic coordination and governance mechanism with its own consistent
logic. In doing this, the primary contrast is with hierarchies and markets as alternative and already well understood forms of socio-economic coordination each with their own distinctive logic.

Between Hierarchies and Markets : The Logic and Limits of Network Forms of Organization

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Between Hierarchies and Markets : The Logic and Limits of Network Forms of Organization
Grahame F. Thompson
Manufacturer: Oxford University Press(UK)
ProductGroup: Book
Binding: Paperback
ASIN: B000OL7NJQ

Average customer rating:
TL 9000 Quality Management System Requirements Handbook: Release 3.0

Manufacturer: Amer Society for Quality
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
Quality Control | Management & Leadership | Business & Investing | Subjects | Books
ASIN: 0873895118

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TL 9000 Quality Management System Requirements Handbook: Release 3.0
Jack (ed.) Pompeo
Manufacturer: American National Standards Institute
ProductGroup: Book
Binding: Paperback
ASIN: B000O72T30

Book Description

Designed for the second year elective opted by a third of the student body at the Harvard Business School, Hayes, Pisano and Upton break new ground in this text/casebook by emphasizing the manufacturing process itself as a competitive weapon. Today, companies typically adopt one or more of a growing number of improvement programs, such as TQM (Total Quality Management), JIT (Just-in-Time) production, and DFM (Design for Manufacturability). The majority of these improvement efforts, according to recent surveys, have not been successful. By pinning their hopes on a few best-practice approaches, managers implicitly abandon the central concept of a strategy in favor of a generic approach to competitive success. In clear, accessible prose, the authors propose a new explanation for the problems companies face by specifying the kind of competitive advantage each company is seeking in its marketplace and articulates how that advantage is to be achieved.

Customer Reviews:

Reaching.......2002-11-14

A solid work, for the most part. Good distillation of Operatins Strategy. The first half of the book lays out the basics in the right amount of detail. And the second half explores some of the more "interesting" options available to managers today.

While I thought Pisano and company did a good job overall, they seemed to underestimate the power of simply being better than the competition in ALL arenas. This is a strategy that, if achieved, would really make JIT, TQM, and so forth, superfluous. Interestingly, this receives no mention thoughout the entire text.

Book Description

Capitalism has never been a subject for economists alone. Philosophers, politicians, poets and social scientists have debated the cultural, moral, and political effects of capitalism for centuries, and their claims have been many and diverse. The Mind and the Market is a remarkable history of how the idea of capitalism has developed in Western thought.

Ranging across an ideological spectrum that includes Hobbes, Voltaire, Adam Smith, Edmund Burke, Hegel, Marx, and Matthew Arnold, as well as twentieth-century communist, fascist, and neoliberal intellectuals, historian Jerry Muller examines a fascinating thread of ideas about the ramifications of capitalism and its future implications. This is an engaging and accessible history of ideas that reverberate throughout everyday life.

Customer Reviews:

Great Book.......2006-02-24

This book is an amazing book and goes through and discusses exactly what many of the previous economic philosophers believe. Muller writes this wonderfully, and is typically an easy read. I wouldn't mind reading this book for fun actually.

Incredible!.......2005-08-12

The world of capitalism is presented to us through the eyes of the greatest European thinkers. Muller examines the relationship between the individual and the state though the prism of the marketplace tapping into the writings from thinkers such as Adam Smith, Marx, Voltaire, Schumpeter and Hayek. The depth and breath of this economic treatise on the marketplace presents perspectives from all sides of the political spectrum while taking the time and care to place that thinker's perspective within its proper historical context.

The thinkers that are tapped into come from a very broad swath of history. Their perspectives trace how western civilization left the feudal period where commerce and finance where frowned upon as immoral or dirty and how Europe eventually developed market-based institutions that we are so familiar with today. This book clearly shows how thinking men viewed the development of markets and how societies dealt with the social and moral benefits and costs of markets. Muller also describes how different societies in different time periods came to different conclusions on how a market should be regulated and managed as a result of the efforts of these great thinkers.

The way we operate today is linked inextricably to the past. Market-based societies are a product of western European history and culture. The answer to why things are like today can be found in the past and Mueller provides the key.

A suberb intellectual history of Western economic theories.......2005-05-29

"The Mind and the Market" is certainly a rare bird: a 400-page tract of intellectual history that manages to be lucid and fascinating, informative and persuasive. It is not a historical chronicle per se; instead it is a chronological sampling of biographical profiles of major and minor thinkers and how they viewed, with admiration and mistrust, capitalism and the "free market."

Muller examines the careers and thoughts of thinkers from the eighteenth- and nineteenth-centuries (from Adam Smith to Karl Marx), as well as more recent writers (such as George Lukacs and Friedrich Hayek) and lesser known intellectuals (Hans Freyer and Werner Sombart). An intriguing subplot of sorts that runs through these chapters is the societal and academic view of the role of Jewish populations in the development of the market; such views, even among the best thinkers (with few exceptions), tended to be harsh and simplistic. Muller's book does not in any way pretend to be comprehensive--he admits in the introduction that the authors under discussion "are drawn disproportionately from German-speaking Europe"--but this tighter focus allows for a better, more coherent narrative.

"The Mind and the Market" is at its best when it sticks to intellectual history; when Muller turns to economic history, however, he occasionally falters (or, more accurately, his discussion is nakedly incomplete). In his largely unimpeachable comments on Marx's myopia, for example, he counters that capitalist development in the late nineteenth century lead to better working and living conditions in England, as well as "improved standards of health and safety in one industry after another." Such a description of the standard of living is true, but "capitalist development" is only half the story and even that story applies to only to the island and not the empire. The British Isles also benefited from colonialism: unprecedented wealth entered the country at the same time that significant chunks of its labor supply shipped overseas to jobs in civil service and the military--often never to return (60,000 died in the Crimean War alone).

Similarly, Muller notes correctly that Hayek's economic theories have gained much prominence during the last three decades, but his arguments for their exoneration is a bit one-sided. He notes the deregulation and tax reduction in the United States during the 1980s but fails to admit the un-Hayek escalation in government spending (at both the federal and state levels) and in budget deficits.

Fortunately for the reader, however, such details, which comprise only small portions of the book, are beyond its scope and in no way compromise the integrity of Muller's discussion of these great thinkers. Taken as a whole, "The Mind and Market" amply displays the love-hate relationship between philosophers and capitalism and how that relationship has evolved during the last two centuries.

Good, but not exactly what I was looking for.......2005-02-20

Being interested in the topic made the book very helpful. But I was a bit disapointed with his obvious slant towards a free-market. Though I think he does a good job presenting arguments against capitalism and the free-market, he doesn't leave the arguments alone. For example, on Marx, he takes the time to make a critique that he does not make of other authors. Is this because he doesn't want his readers to be persuaded by Marx? That is my imperssion. Still, I found the book intersting and his treatment on Marcuse compelling.

But I was looking for a book that was not approching economics from a free-market perspective. I was unsure of his position when buying the book. The other reviews I read gave me the impression that he was somehow un-biased (not that I thought anyone can be un-biased) or maybe even left leaning. But just so you know, I would say he is not left leaning, at least not in a Marxist sense. If you are looking for a Marxist critique of Capitalism, which I was, this isn't necesarily the book for you. But, it does put the whole discussion in a nice frame and presents the Marxists and anit-capitalists in a fair light. I enjoyed it from cover to cover.

It was a good book for me at the time and I would recomend it to anyone interested in the topic.

Who knew capitalism could be so fascinating??.......2004-12-29

Anyone who wants to be introduced to the richness of thought about capitalism in an enjoyable & accessible fashion should read this book!

I recommend it to all introductory economics professors seeking to spark their students' interest in the dismal science.

Book Description

This book explains digital branding and how to implement it in the current marketplace.

Download Description

This book explains digital branding and how to implement it in the current marketplace.

Customer Reviews:

DOUG MILLSTIEN IS OUT OF THIS WORLD .......2007-08-07

This person cant write if his life depended on it, i read it and now used it for a door stop. I wouldnt recommend this to anyone. I might use it if hes lucky for my son to sit on at the dinner table.

Setting your brand on fire........2001-06-09

There are so many books on the market that discuss the concept of 'brand' from so many different points of view, that it's difficult to sort out the good from the bad. This is one of the good ones.

Moon and Millison define the basic concepts around brand. They explain in clear buzzword-light language what influences the growth and positioning of a brand. Finally, they provide ample and well-explained pointers to further reading to help understand some of their basic ideas more clearly.

As a consultant working for a systems integrator, one of the things that impressed me the most was the focus on execution. Many books about branding seem to imply that the technical details are irrelevant to brand success, but _Firebrands_ makes the point that a relationship with a customer only has brand value when supported by appropriate policies, training, and technical infrastructure. This is a message that can't be, IMO, repeated often enough.

Well worth the time to read.

my review.......2001-03-08

I have read Firebrands and found it extremely useful. As a systems integrator in St. Louis, I have used this book to help my clients understand the importance of a technical infrastructure in building a vibrant brand.... Mind you, this is not a 60 second brand manager book.

Not Hype! A System for Reality...and innovation........2001-03-05

Firebr@nds is not a bedside book, it's a cookbook, a tool for being AT CAUSE when it comes to building successful, powerful communications for the internet.

As a Technology Interface Architect , the building of brand into the interaction of the product is vital to it's success.

My clients over the past 12 years have been besieged by what appears to them this mysterious thing out there that will grow over some process, that we will somehow invoke, and it will be successful if the powers that be are on our side.

This book makes it all very clear, while eliciting sympathy for all of us who have built brands. A genuine appreciation for its complexity is gained as you read a systemization of brandbuilding in Firebr@ands.

Moon has given us a thorough and deep taxonomy for building the brand from many different pragmatic angles. The dramatic distinctions in language make it easy to use the language as a tool in any company when it comes to educating organizations in building brand.

This is a book that I will return to over and over again as I help my clients grow their products into the future. It was a very brave, and necessary book to write. BRAVO!!!!

Beyond the Frontiers - A genetic approach to the Brand.......2001-03-01

As the Chief Technical Officer of a Texas based e-services and print communication firm, I live in this interactive brandspace on a daily basis. The problem with this brave new world of pixels is simply that much is said and much is written but little intelligent communication occurs. I find the innovative and far reaching approach taken by Michael Moon to be the de facto foundation for the next "big thing".

The approach that one must take to these new media spaces and channels is not readily discernible from the clearly defined trails blazed in the more traditional areas of branding. This new territory is as different as the Earth is from the Moon [no pun intended]. The book travels beyond the areas marked as "unknown - there be dragons here" and opens a clear and understandable path into formerly mysterious areas.

What we need out here in the field is less hype and more substance. Firebrands is a rational, ground breaking treatise on the evolution of Branding. This is a pivotal work that serves as a wonderful deskside companion, as indispensible to me as my spell checker or my browser.

Michaels' best practices mental evolution from the time of the Jeff Martin led Digital Brand Building Seminars of the mid-90's to this opus show an extraordinary depth and breadth of thought and research . The Firebrands book is the Gray's Anatomy of Brand "science".

As my company moves forward with ground breaking, market defining services in the area of brand guaranty we will continue to consult the Firebrands roadmap. We anxiously await any follow-up materials that might come from this mind trust.

Book Description

Until recently, profit in the television industry went to the owners of the conduit, the distributors of content. As the industry enters the digital age, the distribution bottleneck will disappear and be replaced by the content creators themselves. This book explains patterns of profitability from the golden age of television to the emerging digital age. Television today is not just 500 channels: it is countless millions of hours of programming stored on video servers around the world. For media companies wanting to create value in this new era, including the major networks, digital branding is key. Just as consumers manage to make their way in 30 seconds through a 100-foot aisle jammed with hundreds of boxes of cereal by reaching for a box of whatever name brand product they know and love, viewers will also navigate through the "vast wasteland" of content by returning to their favorite digital brand. This book provides detailed historical data, financial models, and informed discussion of profitability trends in the industry. It offers a framework for understanding and predicting profitability and describes the nature of branding as it applies to the television industry. It shows how a handful of dominant brands will emerge as sought-after organizers of content. Investors, industry consultants and executives, policy makers, students and academics will all find this book fascinating and informative.

Customer Reviews:

A must for understanding the future of television.......2001-01-17

Having spent much of my career in the television industry I found this book fascinating. I would be surprised if it did not, over time, become a secret playbook for those in the industry interested in getting a leg up on their competition -- or at least in understanding what the future holds. My only minor complaint is that some of the forays into high-level MBA-type analysis were hard to follow for someone without a background in economics. Yet those occasions were rare (two actually) and did not detract much from this otherwise thought provoking and well written book.

A concise and clearly-written analysis........1999-11-02

Mr. Todreas brilliantly slices through the mountain of speculative bunk written about convergent media. The author concisely argues that value in the Digital Television Era will shift from distributors to certain branded content creators and established packagers. Supported by easy to read tables and a relaxed writing style, Mr. Todreas scores solid hits up and down his analysis.

I recommend that all television and media professionals, as well as consultants, read VALUE CREATION to better understand their opportunities as we begin to break free of the distribution bottlenecks of the Cable Era.

Explosive! This guy knows what's going on!.......1999-10-27

I normally choose books written by well-known authors. Timothy M. Todreas is not one of them.

What made me buy this book was the title, and its content: Just as mp3 and the Internet have revolutionized music and information, digital television will revolutionize the whole TV experience as well as the industry.

This book held me captive from page one to the end, because it holds the answers to so many questions in my line of work, which is a consultancy services for digital television!

Amazon.com

If branding and e-commerce have become two of the most overused terms in the contemporary business lexicon, it's only because the concepts behind them are as essential to modern corporate survival as any others in today's commercial bag of tricks. Branding @ the Digital Age, edited by Herbert Meyers and Richard Gerstman, looks beneath the clichés to show how these key processes can successfully intersect in the real world right now by presenting a dozen knowledgeable essays from individuals who concentrate daily on specific aspects of their ongoing convergence. The incisive articles include David B. Green of McDonald's International on shaping an image that is consistent both in-person and online; RedEnvelope Gifts Online's Hilary Bilings on developing long-term vision and long-range loyalty for Web brands; Vivienne Lee Bechtold of Procter & Gamble on the Internet and package goods; Greenfield Online's Rudy Nadilo on the benefits (and cautions) of online research; David Burwick of Pepsi-Cola North America on "interfacing with the consumer"; and Markforce Associates' Allan Poulter and Bird & Bird's Morag MacDonald on the legal aspects of online identity. A final piece, by Robert J. Herbold of Microsoft, looks toward "e-biz in the new millennium." Recommended. --Howard Rothman

Book Description

The advent of the Internet and other new digital technologies means that companies-be they virtual or traditional bricks-and-mortar-must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from such companies as Pepsi-Cola, Procter amp; Gamble, and Hewlett Packard, the authors focus on the strategic role of e-branding. Practical, tested, and designed for companies in any industry, this book presents a lively look at creating and sustaining e-brands beyond the current dot-com fizzle.

Branding and internet marketing in the age of digital media.(Book Review): An article from: Journal of Broadcasting & Electronic Media

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Branding and internet marketing in the age of digital media.(Book Review): An article from: Journal of Broadcasting & Electronic Media
Sylvia M. Chan-Olmsted
Manufacturer: Broadcast Education Association
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Web Marketing | Business & Culture | Computers & Internet | Subjects | Books

Book Description

This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on December 1, 2002. The length of the article is 2170 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Branding and internet marketing in the age of digital media.(Book Review)
Author: Sylvia M. Chan-Olmsted
Publication: Journal of Broadcasting & Electronic Media (Refereed)
Date: December 1, 2002
Publisher: Broadcast Education Association
Volume: 46 Issue: 4 Page: 641(5)

Article Type: Book Review

Distributed by Thomson Gale

Branding drives new Hollywood; thematic channels take a front seat.: An article from: Video Age International

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Branding drives new Hollywood; thematic channels take a front seat.: An article from: Video Age International
Ann S. Dinerman
Manufacturer: TV Trade Media, Inc.
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Video Age International, published by TV Trade Media, Inc. on February 1, 1998. The length of the article is 1039 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Branding drives new Hollywood; thematic channels take a front seat.
Author: Ann S. Dinerman
Publication: Video Age International (Magazine/Journal)
Date: February 1, 1998
Publisher: TV Trade Media, Inc.
Volume: v18 Issue: n2 Page: p12(1)

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I've Got to Keep Control.(frozen food branding)(Brief Article): An article from: Frozen Food Age

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I've Got to Keep Control.(frozen food branding)(Brief Article): An article from: Frozen Food Age
Barry Feig
Manufacturer: Cygnus Business Media
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Frozen Food Age, published by Cygnus Business Media on August 1, 2001. The length of the article is 975 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: I've Got to Keep Control.(frozen food branding)(Brief Article)
Author: Barry Feig
Publication: Frozen Food Age (Magazine/Journal)
Date: August 1, 2001
Publisher: Cygnus Business Media
Volume: 50 Issue: 1 Page: 16

Article Type: Brief Article

Distributed by Thomson Gale

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