In the Pink: The Making of Successful Gay and Lesbian-Owned Businesses

Customer Reviews:

Informative guide to marketing to gays and lesbians........1999-04-02

This is smart and practical guide and great motivational tool for starting a cafe, club, or any business serving the gay and lesbian community. Based on the experience of 650 business owners, and what they went thru and how to avoid the pitfalls. I am involved in the Fresno Film Festival and a professional association and I found the information very relevant. There are budgets and marketing plans.

Book Description

Why Not Practice with the Real Thing?

Kaplan's 2 Real LSATs Explained, Third Edition has two actual LSATs with detailed explanations for every answer. This real-life practice combined with Kaplan's renowned test-taking strategies will help you build the skills you'll need to score higher on the LSAT. In fact, we guarantee it.

PRACTICE
With practice sets in each chapter, you will build the skills you need to master logical reasoning, logic games, reading comprehension, and more.

APPLY
Once you've conquered the basics, you can test your skills by taking two actual LSATs, complete with detailed explanations for every answer.

SUCCEED
You will get the in-depth, realistic preparation you need to go into the test with confidence and to increase your chances of getting into the law school you want.

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Customer Reviews:

Mediocre.........2004-04-06

It was very helpful to have explanations for every question that you do wrong on an actual LSAT. The only problem is that they don't tell you which LSATs they are, and I have a funny feeling it might just be a bunch of LSATs mixed up, which won't give you accurate ratings.

The descriptions for each topic are good, to the point, althought they spend more time using words like 'the kaplan denial method' than actually giving you solid info..

kaplan.......2003-06-12

Great study guide...easy to grasp. This one gave me the edge to master the LSAT. I purchased many other books and study aides, but found the information here to be the best.

Excellent Choice.......2001-03-30

This book does much to unravel the mystery surrounding the LSAT (Law school admission test). Other books I purchased for my upcoming LSAT examination offered little or no detailed information on answers. This book used amazing yet understandable logic and demonstrated a keen knowledge of the average pre-law student's mentality. If you must buy one book for your LSAT, this is it!

Book Description

In Bare-Knuckle Negotiation, Felder shares his wit and wisdom about the tactics and strategies of effective negotiation, so laypeople can get what they want when it’s time to cut a deal. He covers diverse topics from how to read opponents’ nonverbal cues to unnerving your opponent through displays of seemingly irrational behavior. He reveals the importance of never making a threat you can’t back up and how to be crafty without being dishonest. Citing anecdotes, cases, and stories from his long career in the legal trenches—tales that are often outrageous, shocking, and strange—Felder lets you in on the secrets that have made him such a feared and respected negotiator.

Customer Reviews:

I like to name drop and tell stories..........2005-01-28

By Raoul Felder should be the title of this book.

I like stories from professionals who have been there and done that. This guy is over the top though, he includes _a lot_ of stories that have almost no bearing. I wish I read the reviews before I bought the book.

Also, he name drops consistently through out the book. This takes up like 25 pages. For example, in the 180s he restates that Rudy Guliani was the mayor of NYC. Ummmmm most people in the post 9/11 US know this. Thanks for the courtesy intro the first time but there is no need for it each and every time.

I would say there is about 50 pages of info spread out over 250 pages. Probably a must read for divorce lawyers only. This book is a waste for normal people.

Sean

Should have been titled My Former Legal Exploits.......2004-09-03

I broke my 100 page rule. If a nonfiction (or fiction) book doesn't give me the content (or entertainment if fiction) I was looking for when I started reading it then I normally stop reading it and put it in the garage sale box. I kept turning the pages hoping the anecdotes would be less and negotiation tactics would be more, but the content didn't change.

There were some strategies in the book, but there weren't enough to warrant the reading of this book. The author recalls various moments during his career and personal life more than he emphasizes or explains the negotiating strategies.

I wasn't asking for a manual to cover all scenarios of negotiations, but I wanted more concepts than this book provided.

Packed With Knowledge!.......2004-06-23

Author Raoul Felder is one of New York's most famous divorce lawyers. He moves in elite company and counts movie stars, big shot executives and political heavyweights among his clients and antagonists. He didn't get to that point by being a shrinking violet. This book is full of interesting if promotional anecdotes that attempt to position the author not only as a ruthless negotiator, but also as the right sort of fellow. That's a tough balance to strike, particularly since some of his tactics are outrageous, albeit effective. As celebrity memoirs go, this is a pretty good one, written in short episodes with glamorous client insider stories. And, as negotiations manuals go, it's quite strategic, even if weighted somewhat toward divorce issues. Felder manages to dish the dirt, we find, while also serving up useful advice about gloves-off negotiations.

BlowHard.......2004-04-09

Egomanical, self-centered old man discusses how he lies to other lawyers and tries to get an edge by serving papers on opponents when he knows that they are suffering personal problems. Had he simply reprinted the cover page ... a photo of himself ... on every page in the inside I suspect that the book would have been as useful to both him and to the rest of us as it is in its present state.

Not Much There.......2004-04-07

I really wanted to like this book more than I did -- I really wanted to -- great title, and you figure the author, a top divorce lawyer, would have some good advice. But there's not much here. It's mostly just anecdotes about being a divorce laywer, and about his divorce cases, with an occasional -- rare -- bit of negotiation advice randomly thrown in. If you want to read about divorce law, this book works. But if you want to read about negotiation -- and if you take the author's advice and not bother with other "academic" books, you will be woefully unprepared against a trained negotiator. Don't believe me? Do a test. Read this book and then imagine yourself across from the following volleys of negotiation:

"I only have $5,000, that's all I have."
"You've got to do better than that."
"You've got to do MUCH better than that."
"I don't have much time. What have you got?"
"What if I doubled/tripled/etc my order?"

All of these are basic negotiation tactics, with basic counter-measures that can be used. You will not find them in this book. If you need the basics, suggest you start with Dawson's "Power Negotiating" or Camp's "Start with No." And be careful, do not get suckered into that "Getting to Yes" win/win stuff -- those are horrible tactics and you will not have a chance against a trained negotiator. In fact, Bare-Knuckle Negotiation is much better than those feel-good win-win books.

Average customer rating:
Bare-Knuckle Negotiation: Savvy Tips and True Stories from the Master of Give-And-Take
Raoul Felder
Manufacturer: John Wiley & Sons Inc
ProductGroup: Book
Binding: Paperback
ASIN: B000WLAYBW

Customer Reviews:

A VERY GOOD BOOK TO RETHINK YOUR COMPANY!.......1998-01-03

This book was recommended to me months ago by the director of MM (similar to MBA) Progam of Univ.Surabaya, Mr.Wibisono. I have searched the books, never found it in this area, but could get it easily at AMAZON. This is a good book about putting the direction of a company and how to achieve that. This is particularly useful as of the crisis that happen in these south east Asia region where bankcrupcy will be a norm in these few months (as our currency plummet from 2450 to 6000+ in a few months). We have to rethink the very existence of the company and put a CLEAR VISION and MISSION, and to be able to clearly view our core-competence and the posisitioning of it. This is a clear and easy to follow book that should give you some clear understanding of business in general. For any CEO, Entrepreneur, or Business Owner, Buy and Read it! jan.98.Tanadi Santoso.

The Northbound Train: Finding the Purpose, Setting the Direction, Shaping the Destiny of Your Organization

Average customer rating:

The Northbound Train: Finding the Purpose, Setting the Direction, Shaping the Destiny of Your Organization

Manufacturer: Karl Albrecht International
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
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Built to Last: Successful Habits of Visionary Companies

ASIN: 0913351156
Release Date: 2003-06-12

Book Description

Karl Albrecht's classic handbook for strategic thinking, planning, and leadership. Contact the author at KarlAlbrecht.com.

The Northbound Train: Finding the Purpose, Setting the Direction, Shaping the Destiny of Your Organization.: An article from: Planning

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The Northbound Train: Finding the Purpose, Setting the Direction, Shaping the Destiny of Your Organization.: An article from: Planning
Harold Henderson
Manufacturer: American Planning Association
ProductGroup: Book
Binding: Digital

Book Description

This digital document is an article from Planning, published by American Planning Association on October 1, 1995. The length of the article is 1637 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: The Northbound Train: Finding the Purpose, Setting the Direction, Shaping the Destiny of Your Organization.
Author: Harold Henderson
Publication: Planning (Magazine/Journal)
Date: October 1, 1995
Publisher: American Planning Association
Volume: v61 Issue: n10 Page: p25(1)

Article Type: Book Review

Distributed by Thomson Gale

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The Northbound Train : Finding the Purpose, Setting the Direction, Shaping the Destiny of Your Organization
Karl Albrecht
Manufacturer: amacom
ProductGroup: Book
Binding: Paperback
ASIN: B000HMQ6OU

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THE NORTHBOUND TRAIN-FINDING THE PURPOSE SETTING THE DIRECTION SHAPING THE DESTINY OF YOUR ORGANIZATION
Karl Albrecht
Manufacturer: amacom
ProductGroup: Book
Binding: Paperback
ASIN: B000H22EQ4

Book Description

Mr Dobb examines the history of economic thought in the light of the modern controversy over capital theory and, more particularly, the appearance of Sraffa’s book The Production of Commodities by Means of Commodities, which was a watershed in the critical discussions constituted a crucial turning-point in the history of economics: an estimate not unconnected with his reinterpretation of nineteenth-century economic thought as consisting of two streams or traditions commonly confused under the generic title of ‘the classical tradition’ against which Jevons so strongly reacted.

Download Description

Mr Dobb examines the history of economic thought in the light of the modern controversy over capital theory and, more particularly, the appearance of Sraffa's book The Production of Commodities by Means of Commodities, which was a watershed in the critical discussions constituted a crucial turning-point in the history of economics: an estimate not unconnected with his reinterpretation of nineteenth-century economic thought as consisting of two streams or traditions commonly confused under the generic title of 'the classical tradition' against which Jevons so strongly reacted.

Book Description

This thought-provoking book discusses the concept of progress in economics and investigates whether any advance has been made in its different spheres of research. The authors look back at the history, successes and failures of their respective fields and thoroughly examine the notion of progress from an epistemological and methodological perspective.

The idea of progress is particularly significant as the authors regard it as an essentially contested concept which can be defined in many ways - theoretically or empirically, locally or globally, or as encouraging or impeding the existence of other research traditions. The authors discuss the idea that for progress to make any sense there must be an accumulation of knowledge built up over time rather than the replacement of ideas by each successive generation. Accordingly, they are not concerned with estimating the price of progress, reminiscing, or assessing what has been lost. Instead they apply the complex mechanisms and machinery of the discipline to sub-fields such as normative economics, monetary economics, trade and location theory, Austrian economics and classical economics to critically assess whether progress has been made in these areas of research.

Bringing together authoritative and wide-ranging contributions by leading scholars, this book will challenge and engage those interested in philosophy, economic methodology and the history of economic thought. It will also appeal to economists in general who are interested in the advancement of their profession.

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Ayling demystifies the science of effective advertising

most important advertising book ever!

Treat it like gold-dust!

A Must-Read for Anyone Who Advertises or Creates Advertising

As an Advertising student, a fantastic source of information

Rapid Response Advertising
Geoff Ayling , and Jenny Ayling
Manufacturer: Business & Professional Publishing
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
Advertising | Marketing & Sales | Business & Investing | Subjects | Books
ASIN: 1875680578

Customer Reviews:

Ayling demystifies the science of effective advertising.......2003-11-27

The world of advertising is, in deed, a mysterious one. Even some of the greats of the industry, such as `Mr Madison Avenue' David Ogilvy pondered the secrets to this science.

Ogilvy once stated that half of advertising was effective, but the trick was knowing which half.

Having read Geoff Ayling's `Rapid Response Advertising', one could be forgiven for thinking the secret is finally out about designing and implementing an effective advertising campaign.

Ayling, an ad veteran from Australia, cites many examples of good advertising in this warm, insightful and comprehensive manual. This is the first thing that strikes the reader. This is not another tome on the art of advertising written by theorists. It is a comprehensive road map for success in advertising, from the initial stages of strategy, planning and concept development to media selection, budget and execution.

The book has been simply written so that it is understandable by both ad executives, CEOs and writers. It gives readers both the big picture and an up-close-and-personal view of a wide range of elements.

The premise for `Rapid Response Advertising' is a new marketing technique that is exciting, responsive and measurable - and best of all - it can be applied to virtually any budget and any business.

The technique is known as `meme'. Once a scientific term, Ayling has redefined it as a new form of marketing symbology which, when used effectively, can deliver instant consumer recognition and almost an instant return on advertising. This, according to Ayling, is the missing piece to the advertising puzzle and it is the centerpiece of his book.

The author says that memes are `emotional button-pushes'. He lists a wide variety of meme types in use, ranging from dream, greed and achievement memes to fun, responsibility and health memes. Ayling explains in great detail the inner workings of memes and how they can be applied to elicit specific responses.

`Rapid Response Advertising' covers a lot of territory including:

* The Price Myth
* Unique Selling Proposition (USP)
* Customer Buying Advantage (CBA)
* Media selection
* Budgeting
* Know your customers
* The psychology of the marketplace
* Perception thinking

The book also provides step-by-step details on:

* Developing a rapid response system
* Developing a competitive advantage
* How to create a CBA

`Rapid Response Advertising' is fully documented with excellent real life examples of good advertising at work. While many of the case studies are from Ayling's home country of Australia, they are universal in their message and application.

This book goes several steps further than many other titles on the market. It also goes several steps further than most copywriters would care to venture, but that's what makes this an even more valuable resource and it should allow any writer to add value to any business communication, from a simple direct mail letter to a multi-stage advertising campaign.

-- Michael Meanwell, author of the critically-acclaimed 'The Enterprising Writer' and 'Writers on Writing'. For more book reviews and prescriptive articles for writers, visit www.enterprisingwriter.com

most important advertising book ever!.......2001-04-26

I read a lot of books on marketing and advertising, but none as powerful and to-the-point at Geoff Ayling's "Rapid Response Advertising." If this book had the proper promotion in the U.S., it would most certainly be on the bestseller list. The book had a most positive influence on my life and my business -- and I'm sure it will have the same affect in the lives of other readers.

Amazingly, this book has hardly anything in common with other advertising books because it breaks new ground and illuminates new pathways to the mind of the consumer. It's honest, funny, well-written, teeming with anecdotes, and fraught with revolutionary ideas. I cannot recommend it highly enough, but with this review, I sure want to try. Buy this book! Act on what it teaches you! Then kick back and watch your sales curve rise and rise all the way to the moon.

Treat it like gold-dust!.......2000-01-05

My first thought after reading this book was to wonder if I could buy all available copies to prevent any future competitors from reading it!

The best reason for having this book on hand is that it makes sense. The authors give practical advice, sprinkled with some good examples, which will be of particular relevance to Australian readers but still useful for everyone else.

Each section reveals valuable informaton about the buying process, and the necessary ingredients for advertising to work. It will help you understand other ads you see every day, and why they do -- and don't -- work.

This is not a 'miracle cure', but a system that is well explained and well defined to bring about better results from your advertising.

I know I'll be putting it to good use for my clients, even to the point of changing my fee structure so that some of it is based purely on results -- that's how confident I am that the book has been in helping fill my needs!

A Must-Read for Anyone Who Advertises or Creates Advertising.......1999-09-20

This is truly a breakthrough book, with major implications for marketing and advertising in all its forms.

Ayling lays out in simple, credible, well-documented and well-throught-through narrative a viable explanation of why advertising that works, works -- and why advertising that doesn't work, doesn't.

That may or may not interest you. However, if you have ever lost tons of money using typical ad-agency "get your name in front of the public" techniques -- or if you don't know if you have or you haven't (hint: if you don't know, then, you have!) -- this book will clear the smoke away and give you a simple, workable, step-by-step blueprint to return to profitable advertising.

My own field of expertise is direct-response advertising -- the kind that makes people who are ready to buy, or likely to be incited to buy right away, respond -- and buy. Ayling clearly understands that discipline and is probably a master of it himself.

But in this book, he takes it one step further. He shows you HOW TO CREATE AN AUTOMATIC DIRECT-RESPONSE MECHANISM INSIDE THE MIND OF THE CUSTOMER so that when that person finally is ready to buy, the name of your company or your product "pops up" internally, and there's really no other choice for that person but to buy from you.

Don't believe me? I don't blame you. But you can't afford NOT to find out if I'm right or I'm wrong. Everyone I've recommended this book to has gone nuts over it, and that includes one of the world's best known authorities on marketing, and my own personal favorite expert on small service business marketing.

Get this book. It's worth it. You'll be glad you did.

As an Advertising student, a fantastic source of information.......1999-09-06

Rapid Response Advertising is a great source of information and an 'inside look' on how the professionals work in the Advertising industry. It is a bible for students,those in the industry and any small business that can use these techniques and strategies to create the most efficient and effective forms of advertising.

Book Description

This book is about decisions...not making decisions, but about what conscious decisions to make. It is also about specific measures, indicators, mechanisms, and goals...not only about how to use them, but which ones to use. It features a unique, powerful selection and integration of topics in a company-wide approach providing a sustainable framework for growth and a fictional, narrative format...easy to read...and apply.

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