Managing Investment: 25 Keys to Profitable Capital Investment (Pocket Mba Series)

Average customer rating:
Managing Investment: 25 Keys to Profitable Capital Investment (Pocket Mba Series)
Robert Taggart
Manufacturer: Listen & Live Audio
ProductGroup: Book
Binding: Audio Cassette

General | Business & Investing | Subjects | Books
General | Investing | Business & Investing | Subjects | Books
General | Reference | Business & Investing | Subjects | Books
General | Reference | Subjects | Books
General | Books on Cassette | Audiobooks | Formats | Books
Similar Items:

Organizing a Company: 25 Keys to Choosing a Business Structure (Pocket Mba Series)

Leadership & Vision: 25 Keys to Motivation (The New York Times Pocket MBA Series) (The New York Times Pocket Mba Series)

The Board of Directors: 25 Keys to Corporate Governance (Pocket Mba Series)

Analyzing Financial Statements: The New York Times Pocket MBA Series (New York Times Pocket Mba Series)

Going Global : 25 Keys to International Operations (The New York Times Pocket MBA Series) (Pocket Mba Series)

ASIN: 1885408471

Book Description

Learn the 25 keys to finding, selecting, funding and managing outside investment and R&D internal investment for long-term success. Includes mergers and acquisitions:

Key 1. Sound strategy + Timely investment = Shareholder value.
Key 2. Cash flow counts.
Key 3. A dollar today is worth more than a dollar tomorrow.
Key 4. Follow the net present value rule.
Key 5. N.P.V. = Incremental Shareholder Wealth.
Key 6. See your risk as your shareholders see it.
Key 7. Know your cost of capital.
Key 8. The cost of capital is project-specific.
Key 9. Estimate incremental cash flow effects.
Key 10. Don't forget additional investment in working capital, plant and equipment.
Key 11. Don't forget terminal value (but don't overestimate it, either).
Key 12. Include project tax consequences.
Key 13. Inflation: be consistent between cash flows and discount rates.
Key 14. Overseas investment: incorporating exchange rates.
Key 15. Watch out for project options.
Key 16. Know how and when to make replacement investments.
Key 17. Understand the value of R&D.
Key 18. Know where positive N.P.V.s come from.
Key 19. Watch out for biased forecasts.
Key 20. Perform sensitivity analysis.
Key 21. Continue to monitor projects after approval.
Key 22. Arrange financing with an eye toward future investment opportunities.
Key 23. Be alert for project-specific financing opportunities.
Key 24. Mergers: understand incremental benefits.
Key 25. Mergers for stock: know how much you are paying.

Managing Investment is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite. The 12-volume series is written by Ph.D.s who teach in the finest graduate business programs in the country, and edited by business editors from The New York Times. The structure of each volume presents an unparalleled synopsis of crucial principles of specific areas of business expertise.

Book Description

When educator Cathie Summerford started teaching sixth-graders in 1993, she wanted to create an interdisciplinary physical education program—one that builds healthy minds as well as bodies and prepares children for a lifetime of wellness and fitness. She broke new ground with a theme-based approach to physical education that children and teachers love.

In PE-4-ME: Teaching Lifelong Health and Fitness, you'll find Cathie's blueprint for a unique K-12 program that integrates physical activity with movement concepts, social skills, stress reduction, nutrition, school safety, and drug resistance education. Cathie stresses brain-compatible learning in physical education—the ability of physical activity to enhance cognitive function—in all of her lessons to maximize the benefits of her integrated approach.

This valuable resource spells out a yearlong plan that is fun-filled, action-packed, and easy to implement. It's built around weekly themes that help you organize and present key health and fitness concepts.

Each theme is reinforced by fun and inclusive movement activities—140 in all—that wake up children who've grown tired of repetitious games. These class-tested games emphasize cooperative skills and are designed so that students at any fitness level can participate—and succeed.

Inside you'll find many valuable teaching tools: • 140 field-tested games that emphasize positive attitude and teamwork, including the aerobic conga line, whistle mixer, warp speed group juggle, and others

• The Kids' Radical Wellness Book—Reproducibles to help each child assemble a personal wellness portfolio as the year progresses

• Creating the "Classroom on the Field"—Great advice on creating a captivating class environment, even if all you have is a gymnasium or grassy fields

What's more, you'll gain dozens of helpful tips for putting it all together to create a meaningful program that teaches children important skills they will benefit from throughout their lives.

Average customer rating:

Organizations Are Everywhere

Democracy in an Age of Corporate Colonization: Developments in Communication and the Politics of Everyday Life (Suny Series in Speech Communication)
Stanley A. Deetz
Manufacturer: State University of New York Press
ProductGroup: Book
Binding: Paperback

Negotiating | Management & Leadership | Business & Investing | Subjects | Books
General | Political Science | Social Sciences | Nonfiction | Subjects | Books
Democracy | Political Doctrines | Political Science | Social Sciences | Nonfiction | Subjects | Books
All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
Nonfiction | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

Feminist Communication Theory: Selections in Context

Communication Theory: Epistemological Foundations

Transforming Communication, Transforming Business: Building Responsive and Responsible Workplaces (The Hampton Press Communication Series)

Strong Democracy: Participatory Politics for a New Age

Language and Globalization

ASIN: 0791408647

Customer Reviews:

Organizations Are Everywhere.......2003-11-12

Deetz is a scholars scholr, but relatively easy to read. In this particular book, he discusses what we all know, but have not been able to name. We are all part of organizations. We work in them. We play in them (think soccer leagues and such). We sleep on their products. We are surrounded, but corporate colonization is much more than just that.

You have a friend that moved to keep or get a job? Corporate colonization. Your emplyer's HMO lets you only pick a couple specialists for your health care needs? Corporate colonization. You bring your child to work because it provides daycare? Corporate colonization. You want to take a nice vacation and get away from it all, but you have to be on call in Tahiti? Corporate colonization. Unable to copy a cd you purchased for your own private use? Corporate colonization.

An educational system that trains children for employment, rather than teaching them how to think? Corporate colonization. A government that attempts to insure economic growth over pressing social issues? Corporate colonization?

Deetz, is not as redundent as I am in explicating this. He makes great points regarding the way that our everyday lives and everyday choices/answers are defined in line (and more unconsciously) with the way modern corporations frame the questions to begin with.

Excellent read, and amazingly enlightening. And Deetz isn't a Marxist, just a hard thinker.

Average customer rating:
Practice Standard for Work Breakdown Structures
Project Management Institute
Manufacturer: Project Management Institute
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
Project Management | Management & Leadership | Business & Investing | Subjects | Books
All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

A Guide to the Project Management Body of Knowledge, Third Edition (PMBOK Guides)

Practice Standard For Earned Value Management

The Standard for Program Management

The Standard for Portfolio Management

Effective Work Breakdown Structures (The Project Management Essential Ibrary Series)

ASIN: 1933890134

Average customer rating:

This the worst book I have ever read

Every Project Manager needs the info on pages 11-18.

80 page guide to an important topic

Project Management Institute Practice Standard for Work Breakdown Structures
Project Management Institute
Manufacturer: Project Management Institute
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
Management | Management & Leadership | Business & Investing | Subjects | Books
Quality Control | Management & Leadership | Business & Investing | Subjects | Books
Project Management | Management & Leadership | Business & Investing | Subjects | Books
Entrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
Similar Items:

A Guide to the Project Management Body of Knowledge, Third Edition (PMBOK Guides)

Project Management: Processes, Methodologies, and Economics (2nd Edition) (Prentice-Hall International Series in Industrial and Systems Engineering)

Project Risk Management: A Proactive Approach (Project Management Essential Library)

Nuts and Bolts Series 1: How to Build a Work Breakdown Structure (Beginnings)

Effective Work Breakdown Structures (The Project Management Essential Ibrary Series)

ASIN: 1880410818

Book Description

This is the first practice standard that the Project Management Institute (PMI®) has developed to complement and elaborate on the information contained in its de facto global standard for the profession, A Guide to the Project Management Body of Knowledge (PMBOK® Guide) - 2000 Edition. It provides guidance and universal principles for the initial generation, subsequent development, and application of the Work Breakdown Structure (WBS). Successful project management uses planning techniques to define the project objectives in sufficient detail to support effective management of the project. The WBS provides the foundation for defining work as it relates to project objectives and establishes the structure for managing the work to its completion. Each descending level of a WBS represents an increasingly detailed definition of the project work.

This PMI standard provides an introduction to the WBS concept, defines the WBS and its characteristics, discusses the benefits of using a WBS, and demonstrates how to build a WBS and determine if it is sufficient for subsequent planning and control. A unique feature of this handbook is the inclusion of 11 industry-specific WBS examples. Constituting over half of the book, these examples aid the reader in further understanding, creating, and using WBSs in the following industries or applications:

-Oil, Gas, and Petrochemical (OGP)
-Environmental Management
-Process Improvement
-Pharmaceutical
-Process Plant Construction

-Service Industry Outsourcing
-Web Design
-Telecommunications
-Refinery Turnaround
-Government Design-Bid-Build
-Software Implementation

Examples are in different stages of completion and represent the evolutionary development of a WBS. None of the examples should be taken as the only right WBS for that type of project. This is the first-of-its-kind Practice Standard from the world's largest professional association for project management. It will enable project managers, project team leaders, contract personnel, and others interested in managing any aspect of a project to prepare a useful and high quality Work Breakdown Structure.

Customer Reviews:

This the worst book I have ever read.......2004-08-18

This book is really sucks. Totally 80 pages but actually only 20 pages are valuable. All the other 60 pages are junks. I want to sue them (PMI). They are cheating. I have found all the other PMI book have the exact same problem. They don't provide much content in the book but lots of nonsense. I urge everyone stop buying PMI books. I am planning to send them a letter or an e-mail to protest

Every Project Manager needs the info on pages 11-18........2003-04-15

If you just read Chapter 4 (pages 11-18, that's 8 pages) of this book, you can glean the essence of this entire 80 page book. This chapter contains valuable details relating to creating a WBS. This chapter explains the process of coming up with a WBS for your project. This information is not availabe at this level of detail in many other books. And more importantly, these details came out after an extensive effort by PMI (this effort is described in Appendix A-D). No project manager can afford to do work without being familiar with the information in this book. The first three chapters are short and serve as an introduction to what a WBS is and it's value on any project. If you are a PMP, you already know this information and you can gloss over these chapters. If you are new to project management, these first three chapters are as valuable as the fourth chapter because they lay the foundation for understanding how to do a WBS.

Appendix E-O outline sample WBS for different industries. I am familiar with the Web Design and Software Development fields and I can definitely say that these are too basic to be of any use unless you are a new project manager in these fields. I cannot speak to the value of the sample WBS for other industries but I am guessing you would probably have access to better sample WBS in your own company. There are vendors like IIL (International Institute of Learning) selling better templates of these WBS in the form of project schedules for various industries. It may be worthwhile looking in that direction if you are trying to collect these.

The whole book is a free Acrobat download from PMI if you are a member. The print function on this download is disabled though so if you want a copy for your desk collection, you have to buy this print edition.

As a final note, this is a very valuable contribution from PMI. I have visited too many clients where project schedules are glorified 'task lists' derived from wishful thinking. These then get put on a calendar and the client is satisfied that they have a 'project plan'. I had always wished that somebody had already educated the clients on the importance of a deliverable driven approach to project planning (WBS serves this function). As a project manager working for a consulting company, it becomes your job to do this. I plan on using this book as a baseline to achieve this purpose (hand out a copy to the client and take it from there). This book is simple enough that I believe it would accomplish the purpose.

So, at the very least, download the electronic copy and buy this print edition when you get a chance. I hope you found the information in this review helpful. And more importantly, I hope you find the information in the book even more helpful (as I did). Good luck!

80 page guide to an important topic.......2002-05-28

The four chapters in this short, focused book introduce work breakdown structures, define them from a conceptual point of view, explain why they are the foundation of project planning, and show how to create one. These chapters comprise a scant 18 pages, but are thorough enough to accomplish the objective of explaining the Project Management Institute's practice standards for WBS.

The real value of the book is contained in appendices E through O, in which a WBS for common industry project types are given as examples. These 44 pages are the real reason to buy the book because they show real examples of the conceptual and brief "how to" approach compressed into the first 18 pages. The project types in these appendices are:
E - Oil, Gas, and Petrochemical (OGP)
F - Environmental Management
G - Process Improvement
H - Pharmaceutical
I - Process Plant Construction
J - Service Industry Outsourcing
K - Web Design
L - Telecom
M - Refinery Turnaround
N - Government Design-Bid-Build
O - Software Implementation

Appendices A-D are filler that descripe the PMI standards process and associated information, and can be safely skipped unless you are interested in those topics.

Overall this is a much needed book because WBS are still skipped during the project planning phase in too many projects. This is unfortunate because the first thing that a professional does when called in to rescue a project is to examine the WBS, and if there isn't one, the first step towards rescuing a project is to develop one. By following this book, especially if any of the example WBS is similar to your project, will go a long way towards ensuring its success.

Book Description

: This book provides a comprehensive blueprint for building a corporate strategy. "Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in the s we choose?" These strategic questions are at the heart of building a corporate strategy, and any company that intends to remain successful must find the right answers. The Essence of Competitive Strategy will help. It's a clear, comprehensive guide to understanding where a company is and where it needs to go. Learn how to analyze how a company and the competition are viewed by customers. Understand the strategic options available for innovation and lower costs. Given a strategic direction, evaluate the comparative risk of several courses of action, and determine which partners may be available to help achieve a goal. Invaluable for managers on short courses in corporate strategy, competitive strategy, business policy and strategic management; for MBA and other students; as reference material for managers' bookshelves, and for aspiring managers wishing to improve their knowledge and skills.

Customer Reviews:

A complete, digestible distillation of a very complex topic........1996-05-21

It can be consumed in a weekend and will enable you to speak to competetive strategy methodoligies and application of theory. It gives you a clear understanding of MBA crap-speak with regards to competetive business strategy, as well as providing a wealth of current management tools that will enable better understanding of any business or organization. Highly recommended, even if you do have a business degree, because no one can remember all this stuff...

Kotler on Marketing: Competitive Marketing Strategies for Global Success (The Essence of Management Series)

Average customer rating:

11 marketing lessons for managers
Learn from the master
The bible
Writing on subject hit on few key points.
A Great and Thorough Overview of Marketing Management

Kotler on Marketing: Competitive Marketing Strategies for Global Success (The Essence of Management Series)
James Kotler , and Phillip Kotler
Manufacturer: Pearson Education (Academic)
ProductGroup: Book
Binding: Textbook Binding

ASIN: 0135157013

Amazon.com

For more than three decades, Philip Kotler has been the authority on marketing for business grad students around the world. (His seven textbooks on various aspects of the topic are available in 18 languages in 58 countries, for example, while his seminal Marketing Management is considered the most widely used volume among all MBAs.) Even with all these publications, and a consultation/seminar practice aligned with firms such as AT&T, IBM, Michelin, Shell, and Merck, Kotler never committed to paper his popular theories concerning the ways in which executives and their managers should approach their real-life marketing programs. Until, that is, Kotler on Marketing. Comprehensive yet clear, this new compendium finally synthesizes Kotler's vast experiences and proven ideas into a single accessible resource. Three meaty initial sections address a series of strategic, tactical, and administrative concerns, ranging from identifying opportunities and building brand equity to utilizing outside intelligence and evaluating performance. A brief fourth part titled "Transformational Marketing" offers Kotler's perspective on "the revolutionary impact on the marketplace and marketing practice of the new technologies ... and new media" including the Internet, fax machines, sales-automation software, cable TV, videoconferencing, and "personal newspapers." --Howard Rothman

Book Description

Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Here you will discover the latest thinking, concisely captured in eminently readable prose, on such hot new fields as database marketing, relationship marketing, high-tech marketing, global marketing, and marketing on the Internet. Here, too, you will find Kotler's savvy advice, which has so well served such corporate clients as AT&T, General Electric, Ford, IBM, Michelin, Merck, DuPont, and Bank of America. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors. You will find a wealth of cutting-edge strategies and tactics that can be applied immediately to such 21st-century challenges as reducing the enormous cost of customer acquisition and keeping current customers loyal.

If your marketing strategy isn't working, Kotler's treasury of revelations offers hundreds of ideas for revitalizing it. Spend a few hours today with the world's bestknown marketer and improve your marketing performance tomorrow.

Download Description

Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Here you will discover the latest thinking, concisely captured in eminently readable prose, on such hot new fields as database marketing, relationship marketing, high-tech marketing, global marketing, and marketing on the Internet. Here, too, you will find Kotler's savvy advice, which has so well served such corporate clients as AT & T, General Electric, Ford, IBM, Michelin, Merck, DuPont, and Bank of America. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors. You will find a wealth of cutting-edge strategies and tactics that can be applied immediately to such 21st-century challenges as reducing the enormous cost of customer acquisition and keeping current customers loyal. If your marketing strategy isn't working, Kotler's treasury of revelations offers hundreds of ideas for revitalizing it. Spend a few hours today with theworld's best-known marketer and improve your marketing performance tomorrow.

Customer Reviews:

11 marketing lessons for managers.......2006-10-08

Marketing guru, Philip Kotler, covers eleven essential topics for success in this book. Based on marketing lectures and seminars he has given throughout the world, Kotler covers a range of practical marketing issues that all marketing managers should consider.

Kotler on Marketing is organized into three parts (strategic marketing, tactical marketing, administrative marketing, and transformational marketing) and covers topics like identifying market opportunities, developing value propositions, creating a marketing plan and marketing on the Internet. The chapters are short and end with several "Questions to Consider," so the busy readers can reflect on the ideas presented and apply them to their own companies.

I found this book extremely insightful, but without the rigorous detail of his book for graduate students, Marketing Management. There is also a useful list of cited materials at the end of the book that provides a starting point for future reading on topics of interest. For people interested in building a winning marketing strategy, I highly recommend this book.

Learn from the master.......2006-02-16

Legendary Kellogg Graduate School of Business professor, Philip Kotler, offers business a plan on how to create, win and dominate markets in today's new economy.

Kotler sees today's customers as more sophisticated and price sensitive than in any other period in history. These customers also have much higher expectations and will quickly switch to a competitor if these expectations are not met.

Kotler further explains how traditional marketing tools are no longer as effective as they were in the past. This book offers his insight as how to create, win, and dominate markets.

The central part of this book focuses on designing a set of activities that a company can engage in to influence buyers to purchase their product or service. This set of activities is referred to as a marketing mix. Marketing mix is typically based on the four P's:

· Product. Products today must be better or different in some way to engage customers to purchase it.
· Price. Kotler argues that the standard cost-based pricing, which simply ads a markup to the cost of a product, is no longer effective. Instead, he promotes value-based pricing, where prices are not based on their cost, but based on their value to the customer
· Place. Significant thought needs to go into how a company delivers it products or services to its customers.
· Promotion. The right mix of delivery and communication tools must be utilized in order for a company to deliver its message to potential buyers.

The bible.......2005-12-01

Kotler is the marketing guru and this book outlines every major marketing principle in a straightforward, easy to digest construct. I keep a copy on my desk and refer to it often.

Writing on subject hit on few key points........2005-08-19

A good book, but not the best.

A Great and Thorough Overview of Marketing Management.......2005-01-10

I have known Professor Kotler for a long time and I have admired his work in marketing. It is a subject that has been downplayed by a lot of top business schools in this country.

This particular Kotler book was brought to my attention by a friend of mine who is a top marketing strategist on Madison Avenue. He heard that I was interested in reading something about marketing management so he gave the book to me as a gift.

It is amazing how practical and clear the book is. It gives a vivid picture of marketing in a corporation and insights about how to improve one's marketing department. It is also a great book for beginners in marketing for it offers thorough overview of marketing management(something that can be applied to life and business).

Book Description

What economic regimes offer children born into poor families the best hope of moving into higher income groups? This study analyzes and contrasts the experience of the more free market based North American and British economies with the more corporate state models of continental Europe. Written by leading economists from North America and Europe, the book combines innovative methodology with surprising conclusions. It ends with two more policy-oriented chapters which consider intergenerational mobility in a broader perspective.

Amazon.com

Technology has changed everything. Product life cycles are shorter. Consumers are more informed, demanding, elusive. And brands can no longer afford to be crafted over lengthy periods of time. Instead, writes advertising guru Agnieszka Winkler, a brand can--and must--be built at warp speed. She continues:

With the advent of new communications technologies, it is now possible to spread the word, like a village drumbeat, to all corners of the world in months, weeks, or even days. The drumbeat is often carried by the users themselves--a more believable source of information in our jaded, skeptical society.

By profiling agile companies such as Apple, America Online, and Amazon.com, Winkler exposes the first myth of branding: "A brand is built over a long time." Another myth: "A brand is precisely crafted for a tightly defined target." Reality: "A brand is expansive." Myth: "Brand the product." Reality: "Brand a bigger idea." Myth: "The brand is a marketing concept." Reality: "The brand is a financial concept." But the most important industry trend may be the role of the Internet, which has become an integral link between producer and consumer. Winkler's "Just Do It" Internet approach isn't groundbreaking, but the online opportunities are made quite clear. The Internet also pops up in the 31-question "Warp-Speed Branding Quiz," which measures a company's readiness to tackle branding with warp speed. Marketers and advertisers who fail this test are well advised to get up to speed. --Rob McDonald

Book Description

"Time to market" is now the operative phrase for companies around the globe. Consumer and employee are simultaneously shaped by and shaping the new knowledge economy. We are no longer the linear, process-oriented rational world of the industrial revolution, and the traditional Procter & Gamble formulas for brand building are becoming increasingly obsolete.

Warp-Speed Branding will challenge your current thinking and launch you into the new and creative ways today's hottest technology companies are tackling branding, leaving traditional ways of building brands far behind. These companies represent the meteoric rise of the technology culture and how it is moving through the worlds of marketing and advertising, transforming businesses in the blink of an eye and the click of a mouse.

In this groundbreaking book, expert Agnieszka Winkler's compelling insight clearly shows how technology's presence in every business environment has already changed the role of the brand builder. Winkler's perspective reconsiders some of the standard marketing truths learned at the knee of consumer product giants like Procter & Gamble, Unilever, and Colgate-Palmolive. Now technology companies such as Microsoft, Intel, and AOL embody innovation and change and are rewriting the rules of brand creation. With Warp-Speed Branding, you'll see how to apply some of their lessons.

The book exposes six myths of branding and replaces them with new truths in a "warp-speed world." Fascinating case studies detail the branding success stories behind Sony, Intel, Amazon.com, Dell, and others, out of which emerge principles, guidelines, and action steps. You'll learn: The new branding skills, attitudes, and processes companies need to make it in a warp-speed world; How advertising agencies can adjust their processes and mindsets to help clients achieve faster time to market; How to identify and manage your company's Brand Ecosystem; How to take advantage of the extraordinary branding opportunities presented by the Internet

With passion and incisive thinking, Agnieszka Winkler gives you the new marketing lessons to be learned from today's technology leaders--and how to apply them to your own brand of success.

Praise for Warp-Speed Branding

"We have all experienced the acceleration of our lives and our work towards Internet speed. Ms. Winkler has given us anecdotes, tem-plates and commonsense advice, all focused on teaching us how to use the acceleration of technology to build better brands, products, and organizations." -- Paul Otellini, Executive Vice President, Intel Corporation

"This book is an engaging must-read for all brand shepherds, young and old. The rapid speed of global technological change has dramatically redefined all traditional concepts of consumers, stakeholders, marketing, and branding. Attitude, capability, and mass customization are now king." -- Carl James Yankowski, President & CEO, Reebok Brands

"For marketers who are charged with retaining or creating brand advantage in the future, this is a must read. You'll find a refreshing challenge to the status quo and new ideas to consider." -- Jan Soderstrom, EVP International Marketing, Visa International

"In the tradition of marketing classics, Winkler redefines what it takes to win at marketing in today's frenzied, everything-changing-at-once product development cycles." -- Steve Weiss, Founding Partner, Product Management Group

"Traveling with Agnieszka Winkler through Warp-Speed Branding is a thrill ride. . . . Her rich examples and colorful illustrations make Warp-Speed Branding essential reading for all who aspire to lead their organizations to unique and distinctive places in the millennium marketplace." -- Jim Kouzes, coauthor, The Leadership Challenge and Encouraging the HeartChairman, Tom Peters Group/Learning Systems

"A thought-provoking view of the huge impact of the Web lifestyle on brands and branding." -- Robert Herbold, EVP & COO, Microsoft Corporation.

Customer Reviews:

Disappointing advice.......2005-02-21

Perhaps with the benefit of hindsight, we can see the flaws in this book more clearly: far too many technology companies attempted to build their "brand" overnight and could not survive the dot-com crash.

Winkler's advice appears more suited to the internal efficiency processes of ad agencies than it does to the strategic guidance such agencies could provide their clients. If I were a technology advertiser, I would be very wary of taking the advice of this book. Given that Winkler Advertising no longer exists should be cause for concern for anyone considering her as an advisor.

There are many credible marketing/brand-building books on the market today, most of which can be found on Amazon. If you want to get solid advice you can trust from an ad agency, read Truth Lies & Advertising from Jon Steel, Eating the Big Fish and The Pirate Inside from Adam Morgan, or Under the Radar from Kirschenbaum & Bond.

Weak thinking.......2004-08-04

This book suggests that effective brands can be built overnight. It is very presumptuous, and also draws too heavily on the author's personal experiences. I don't know how many of her clients survived the dot-com crash on this thinking, but I would not bet my business on it. There are lots of brand-building books available on amazon.com (anything by David Aaker is a good bet) and you would be better served by more responsible advice from other sources.

Very Disappointing.......2001-12-21

I am involved and interested in marketing for high-tech companies and start-ups as a career and purchased this book to help me do very fast "branding" for a start-up. I was greatly disappointed to find most of the information relating to what is possible with technology such as fast information dissemination, and online collaboration, etc. That is good information for people who don't know this stuff is possible, but is not very useful for people looking for a marketing book that will tell you how to "brand" a product any faster than you would normally be able to do it.

I would label the book a "how to work more efficiently" type book for the advertising industry. Not at all useful given its title.

Insightful!.......2001-06-02

Advertising expert Agnieszka M. Winkler offers an insider’s perspective on how technology has changed marketing and advertising. Writing with clarity and confidence, she outlines the steps advertisers and marketers must take to keep pace. She cites high-profile companies like Dell Computers and Amazon as examples of brands that were built in months, not years. These examples illustrate her sometimes complex concepts, and make them more accessible. Unfortunately, she also devotes a large amount of space to what amounts to a commercial for an adverting software application that she’s trying to sell. But for readers who can stomach the pitch, we recommend this book to those who work in marketing, advertising, or related industries, and to those who are making the transition to technology-driven brand building. (Editor’s note: TeamToolz, one of the major resources covered in this book, is a pay-for-use service sold by the author.)

Not very useful information.......2000-09-28

The book assume and reader have a certain level of knowledge branding. It does not tell you how and why rather state only the what. The examples and case studies in this book is really pathetic. I feel that half of the book is certainly advertisement for the author's company. In conclusion, this book is definitely not worth reading if you do not have much time to spare.If you are serious about branding look somewhere else.

Book Description

Computer supported work is increasingly being done out of the traditional office environment, for example whilst travelling or at home and there is a growing need to support the cooperative aspects of such work. Remote Cooperation looks at ways of improving the available communications, through the use of packet radio and compression techniques, in order to reduce the imbalance between office-based and mobile workers. It also assesses how the effectiveness of the existing communications infrastructure can be improved, by providing cooperative applications which fit within its limitations. Broadly divided into five sections - social and economic context, application domains, software technology and infrastructure, communications technology and infrastructure, working and learning from home - this volume contains contributions from both the research community and industry.

Customer Reviews:

A must have book.......2000-06-11

I found these book extremely helpful from the aspect of exploring various CSCW issues for mobile informatics. The book touches various facets of life that mobile nformatics would affect: from economic and social to the kind of technical infrasrtucure. Overall the book is very nice.. there have been some other studeis that have taken palce recntly..but this book (or the version that i have) doesnt touch upon..nevertheless it is a great that should be a part of refernce for mobile informatics!

Book Description

When Confederation Life Insurance Co. was seized by regulators on August 11, 1994, it ranked as the fourth largest insurance company in Canada, and was among the top 30 in North America. With $19 billion (Cdn.) in assets, the company’s collapse wiped out 4,400 jobs, threw into disarray owners of 250,000 policies and contracts in Canada, plus another 800,000 outside the country. It also severely damaged confidence in Canada’s substantial insurance industry.

In a no-holds-barred account of the debâcle, financial journalist Rod McQueen documents how it all happened, and shows how Confederation Life’s failure was due to the combined failure of the company and the larger public sector. Directors did not hold management sufficiently accountable, officers let things get out of hand, regulators were tardy, then threatened with too small a stick, auditors missed the big picture, politicians showed neither courage nor conviction, and, rather than help, industry representatives dithered. Any one individual among those six constituencies could have affected the course of the corporation’s history sufficiently to prevent its collapse.

In 1994 McQueen wrote a detailed three-part article in the Financial Post about the Confederation Life scandal. Now, having extensively researched the history of the company, and having conducted over a hundred interviews, he has written a “whodunit” tale of Canada’s biggest business story of the decade.

Books:

Books Index

Books Home

Recommended Books