United Nations Documents Index October-December 2002 Pt.1-Documents and Publications,Author Index, Title Index, Pt.2-Subject Index
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    United Nations Documents Index October-December 2002 Pt.1-Documents and Publications,Author Index, Title Index, Pt.2-Subject Index

    Manufacturer: United Nations Pubns
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Business & Investing | Subjects | Books
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    ASIN: 9211009189

    Book Description

    The United Nations Documents Index covers documents and publications issued by United Nations offices worldwide. The publication indexes a wide variety of documentation such as major reports and studies, resolutions and decisions, draft resolutions and meeting records, as well as documents of restricted distribution. The information in this publication is arranged in the following nine sections: documents and publications; official records; sales publications; United Nations maps included in UN documents; United Nations sheet maps; United Nations document series symbols; author index; title index and subject index. This 2-part set for Volume 5, No. 3 contains a list of Documents and Publications, Author and Title Indices in Part 1; and the Subject Index in Part 2.

    Literacy and Young Children: Research-Based Practices
    Average customer rating: 5 out of 5 stars
    • Presents the latest techniques in literacy education
    Literacy and Young Children: Research-Based Practices

    Manufacturer: The Guilford Press
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    1. Handbook of Early Literacy Research, Volume 2 Handbook of Early Literacy Research, Volume 2
    2. Literacy Development in the Early Years: Helping Children Read and Write (with Activity Booklet) (5th Edition) Literacy Development in the Early Years: Helping Children Read and Write (with Activity Booklet) (5th Edition)
    3. Designing Early Literacy Programs: Strategies for At-Risk Preschool and Kindergarten Children Designing Early Literacy Programs: Strategies for At-Risk Preschool and Kindergarten Children
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    ASIN: 1572308192

    Book Description

    This book presents current, research-based best practices for supporting young children's development as readers and writers. From leading figures in early literacy, the book demonstrates that scientifically grounded instruction need not be dull, drill-oriented, or one-size-fits-all. Rather, it describes language-rich approaches to engaging with children's existing levels of knowledge while moving them to more complex literacy understandings. Topics covered include the impact of home literacy experiences, teaching English learners and culturally diverse children, phonemic awareness and word knowledge for preschoolers, new uses for communication technologies and informational text, and fluency instruction. Also addressed are professional development issues, including teacher training practices that support change. Exemplary teaching strategies and activities are clearly depicted and illustrated with samples of student work, providing Pre-K-3 teachers with many useful ideas that can be readily applied in the classroom.

    Customer Reviews:

    5 out of 5 stars Presents the latest techniques in literacy education.......2003-02-08

    Collaboratively compiled and edited by Diane M. Barone (Professor of Literacy studies, University of Nevada, Reno) and Lesley Mandel Morrow (Professor, Department of learning and Teaching, Graduate School of Education, Rutgers University), Literacy and Young Children: Research-Based Practices surveys and presents the latest techniques in literacy education. Grounded solidly in scientific research, Literacy And Young Children focuses on helping young children develop their skills and talent in reading and writing. A variety of essays by learned authors address multidimensional approaches to beginning literacy, literacy among Latino families, the expansion of what true literacy means in the digital age, organizing expository texts, and more. Highly recommended reading for educators, tutors, and homeschoolers of young children Literacy And Young Children is an invaluable and seminal contribution to the field of Literacy Education.

    Corporate Capitalism and Political Philosophy
    Average customer rating: 5 out of 5 stars
    • Ambitious project
    • must read again
    • change of mind
    Corporate Capitalism and Political Philosophy
    Suman Gupta
    Manufacturer: Pluto Press
    ProductGroup: Book
    Binding: Hardcover

    Economic Policy & DevelopmentEconomic Policy & Development | Economics | Business & Investing | Subjects | Books
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    ASIN: 0745317553

    Customer Reviews:

    5 out of 5 stars Ambitious project.......2002-09-24

    This is an ambitious project. It has the usual problems of ambition: sometimes it touches on areas which the author doesn't know very well. But the author also seems to know an awful lot, so that even the things she doesn't know well seem to be productively dealt with. It is not so much that anything she says is particularly new, but the scope of vision is. It cuts across political theory, sociology, management studies, macro-economics, international relations. It looks at the micro level as well as the macro level, and several intermediate levels too, of corporate capitalism. And it brings together a coherent picture, not wholly new but amazingly big. On the whole, the achievement outweighs the defects. It deserves the highest rating.

    5 out of 5 stars must read again.......2002-09-20

    I have just given this a more or less cursory reading so far, paying more attention to the sections on "managerialism" and philosophy. I think it's great. I agree with the other reviewer. Must read again. Particularly strong in being concise and clear about broad areas without being simplistic.

    It's in three parts. The first lays out (obsessively I thought) the methodology for studying corporate capitalism from a philosophical perspective. The second is the key part. In it the role of managerialism in corporate capitalism is examined by looking at the micro-issue of executive pay, with unexpected results. Gupta suggests that managerialism as normally understood doesn't really exist at all, is a vacuum. The third part is a detailed, and for the informed, fascinating study of some well-known neo-liberal thinkers (with the odd inclusion of Manneheim there).

    I read Gupta's other book, on 11 September -- Replication of Violence it's called -- in UK and thought it is terrific. Strangely we don't seem to have it here yet. Came to this as a result. A rewarding experience.

    5 out of 5 stars change of mind.......2002-07-31

    My first impression: another conspiracy theory (CEOs villains, principal shareholders super-villians), with a bit more jargon than usual thrown. Then Enron, Xerox, and on and on -- so a closer look. My second impression: this is an extraordinary book, prophetic, profound ... Once I get used to the jargon, the know-it-all air of it, it grows on me. No conspiracy here -- just the systems and structures of this crazy world intermeshed, and here I get a sense of both the beauty and the terror of trying to simply understand it.
    Perspectives On the Indian Corporate Economy: Exploring the Paradox of Profits (International Political Economy)
    Average customer rating: Not rated
      Perspectives On the Indian Corporate Economy: Exploring the Paradox of Profits (International Political Economy)
      Ananya Mukherjee Reed
      Manufacturer: Palgrave Macmillan
      ProductGroup: Book
      Binding: Hardcover

      Policy & Current EventsPolicy & Current Events | Popular Economics | Business & Investing | Subjects | Books
      GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
      Development & GrowthDevelopment & Growth | Economics | Business & Investing | Subjects | Books
      Economic Policy & DevelopmentEconomic Policy & Development | Economics | Business & Investing | Subjects | Books
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      ASIN: 0333803876

      Book Description

      Central to the dynamics of India's post-interventionist era has been the performance of its corporate sector. A lot of hope has been placed on its ability to deliver increased growth rates and levels of development. In the light of this view, the author here examines critically the nature of the Indian corporate sector as a specific socio-historical and political-economic formation. Particular emphasis is placed on the nature of corporate profitability in India, its historical roots and its effects on development.
      Capitalism and the corporate logo.(Discourse/Genre/Grammar) : An article from: Arena Journal
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        Capitalism and the corporate logo.(Discourse/Genre/Grammar) : An article from: Arena Journal
        Warwick Mules
        Manufacturer: Arena Printing and Publications Pty. Ltd.
        ProductGroup: Book
        Binding: Digital

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        Political SciencePolitical Science | Nonfiction | HTML | Formats | e-Docs | Formats | Books
        ASIN: B000ALRM0K
        Release Date: 2005-07-25

        Book Description

        This digital document is an article from Arena Journal, published by Arena Printing and Publications Pty. Ltd. on January 1, 2005. The length of the article is 4891 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

        Citation Details
        Title: Capitalism and the corporate logo.(Discourse/Genre/Grammar)
        Author: Warwick Mules
        Publication: Arena Journal (Refereed)
        Date: January 1, 2005
        Publisher: Arena Printing and Publications Pty. Ltd.
        Issue: 23 Page: 147

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        Swinging back: violence in the anti-corporate-globalization movement.: An article from: Sojourners
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          Swinging back: violence in the anti-corporate-globalization movement.: An article from: Sojourners
          Stacia M. Brown
          Manufacturer: Sojourners
          ProductGroup: Book
          Binding: Digital

          GeneralGeneral | Philosophy | Nonfiction | Subjects | Books
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          PhilosophyPhilosophy | Nonfiction | HTML | Formats | e-Docs | Formats | Books
          ASIN: B0009FMOPK
          Release Date: 2005-07-30

          Book Description

          This digital document is an article from Sojourners, published by Sojourners on July 1, 2002. The length of the article is 2394 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

          Citation Details
          Title: Swinging back: violence in the anti-corporate-globalization movement.
          Author: Stacia M. Brown
          Publication: Sojourners (Magazine/Journal)
          Date: July 1, 2002
          Publisher: Sojourners
          Volume: 31 Issue: 4 Page: 36(6)

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          Management for Quality Improvement: The Seven New Qc Tools (Productivity's Shopfloor)
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            Management for Quality Improvement: The Seven New Qc Tools (Productivity's Shopfloor)

            Manufacturer: Productivity Press
            ProductGroup: Book
            Binding: Hardcover

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            ASIN: 0915299291

            Book Description

            Building on the traditional seven QC tools, these tools were developed specifically for managers. They help in planning, troubleshooting, and communicating with maximum effectiveness at every stage of a quality improvement program. The tools presented in this book represent the most important advance in quality deployment and project management in recent years, and will help you expand the scope of quality efforts companywide.
            Management for Quality Improvement : The Seven New QC Tools
            Average customer rating: Not rated
              Management for Quality Improvement : The Seven New QC Tools
              Shigeru (editor) Mizuno
              Manufacturer: Productivity, Incorporated
              ProductGroup: Book
              Binding: Hardcover
              ASIN: B000OLXIKE
              Management for Quality Improvement: The Seven New Qc Tools
              Average customer rating: Not rated
                Management for Quality Improvement: The Seven New Qc Tools
                Shigeru (Editor) Mizuno
                Manufacturer: Productivity Pr
                ProductGroup: Book
                Binding: Hardcover
                ASIN: B000L547U8

                Strategic Database Marketing
                Average customer rating: 3.5 out of 5 stars
                • Great entry level book
                • The Gideon Bible of the Database Marketing Profession
                • lacks both theoretical depth and vivid real world cases
                • Best "how-to" book for database marketing available !
                Strategic Database Marketing
                Robert Jackson , and Paul Wang
                Manufacturer: McGraw-Hill
                ProductGroup: Book
                Binding: Hardcover

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                4. The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
                5. Desktop Database Marketing Desktop Database Marketing

                ASIN: 0844232327

                Book Description

                Rob Jackson and Paul Wang have swept aside the confusion that surrounds database technology and replaced it with the knowledge and competitive spirit it takes to create the kind of marketing system that will drive the growth of every successful organization.

                This important book looks into the future and shows marketers and business managers how to take advantage of the countless opportunities new technologies have made available to them. With the emergence of the database comes the means for organizations to communicate one-on-one with consumers­­and to tailor all products, messages, and customer services to meet and surpass customer expectations.

                Strategic Database Marketing explains

                Complete with a wealth of case histories that demonstrate database marketing in action, Strategic Database Marketing is the book to lead today's marketers onto the highway to the future.

                Customer Reviews:

                5 out of 5 stars Great entry level book.......2005-12-07

                This is an excellent book if your are new to database marketing (or have a staff member new to database marketing). It is very easy to read and and explains database marketing in the simplist terms.

                It is not a book for the advanced database marketer, nor does it cover advanced strategies. Paul Wang is very knowledgeable and I have seen several of his (and Arthur Hughes) presentations through the DMA.

                1 out of 5 stars The Gideon Bible of the Database Marketing Profession.......2003-06-13

                If your job requires database marketing and you need to find ways to do it better, this book is not for you. This book appears to have been written more for the marketing manager who has database marketers reporting to him or her, but who has no direct involvement in the process. This book is just a basic overview of what database marketing is, with no practical use.
                Even the examples appear contrived and not actual case studies.

                Incidentally, years after purchasing this book, I took a database marketing course in my MBA program that was taught by the wife of one of the authors. Like the book, the course didn't offer much either. I ended up scrapping the book -- not passing it on, but tossing it -- shortly after that.

                3 out of 5 stars lacks both theoretical depth and vivid real world cases.......1999-11-15

                This book doesn't have a lot of real world business cases, a little bit boring. On the other hand, it doesn't have much theoretical depth either. As a practioner, I didn't find much useful info. inside.

                5 out of 5 stars Best "how-to" book for database marketing available !.......1998-11-25

                Jackson and Wang have developed a "Bible" for implementing database marketing. The book helps marketers implement a customer management program at any level of application by applying 3 basic building blocks of skills. Best book i've read on the topic !
                The ABC's of E-Strategy
                Average customer rating: 5 out of 5 stars
                • The ABCs of E Strategy
                • Great tool for developing an e-strategy!
                The ABC's of E-Strategy
                Dan Geller
                Manufacturer: WizBizWeb, LLC
                ProductGroup: Book
                Binding: Paperback

                Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
                GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                Web MarketingWeb Marketing | Business & Culture | Computers & Internet | Subjects | Books
                InvestingInvesting | Personal Finance | Software | Computers & Internet | Subjects | Books
                ASIN: 0972233814
                Release Date: 2003-11-26

                Product Description

                Quickly and easily understand the process of strategic planning with this classic guidebook. This strategic planning guide contains the most unique business strategy methodology ever created. Instant StrategistTM is a must for every business person and manager who wants results! Regardless of your type of business, you can develop a successful strategy just by following the quickest and easiest strategic planning methodology ever created. Executives, managers, and business people just like you are raving about this innovative guide to strategic planning. See what they have said about it Features Innovative strategic planning methodology Simple and understandable by anyone. No prior strategic planning knowledge is required. Over 130 pages** of explanations, samples, graphs and charts. Methodology has been proven and tested in the real world. This strategic planning methodology is being taught to MBA's in leading universities.

                Download Description

                The ABC's of E-StrategyT has a very broad appeal, and extremely long life cycle. Virtually, anyone who is involved in business is a potential reader because of the confusion and uncertainty of conducting business in the connected economy. The methodology described in this book will be valid for as long as we live in the connected economy. This book is a must for every executive and manager who wants results! Regardless of the type of business, one can benefit just by following the most innovative and proven strategic planning methodology ever created. The ABC's of E-Strategy is now part of the MBA program at some of San Francisco/Bay Area's leading universities (Dominican University, and Golden Gate University), Executives, managers, and business people are raving about this innovative guidebook to strategic planning. Here is a sample of what they have said: "The A, B, C of E-strategy provides a straightforward approach of how to develop a strategic plan which will increase the probability of success for an E-commerce company." _______________________________ Chris Wall "There is elegance in simplicity. If it isn't simple, chances are that you're doing it wrong." I found the process so easy to understand that it will be a benefit in most projects I undertake, whether e-commerce related or not." ___________________________ Colleen O'Rourke "What struck me the most was the simplicity of the approach. One must have a solid strategy from which you approach your business. I feel that a large number of businesses failed because they did not develop a solid strategy. They did not go through this process and I believe that this is particularly true for many of the dot-com businesses that have failed. They had an idea but never fully developed the strategy." _______________________________Felicia Silva

                Customer Reviews:

                5 out of 5 stars The ABCs of E Strategy.......2003-01-11

                My MBA class in Strategic Leadership used this very simple text to develop a Strategic Business plan during our first term in the MBA program. The book is very succinctly written; and, when suggested guidelines are followed, a comprehensive Business Plan is the result. I felt that the plan I wrote was presentable for the implementation of a new business endeavor. Dan Geller has a gift for making a seemingly complex subject / project seem simple to accomplish.

                5 out of 5 stars Great tool for developing an e-strategy!.......2003-01-08

                A must-have book for anyone interested in developing an e-strategy and/or starting a new business. It really helped me turn my vision into a viable business. You cannot write an effective business plan without reading this book first!

                Merchants and Marvels: Commerce, Science, and Art in Early Modern Europe
                Average customer rating: Not rated
                  Merchants and Marvels: Commerce, Science, and Art in Early Modern Europe
                  Pamela Smith
                  Manufacturer: Routledge
                  ProductGroup: Book
                  Binding: Paperback

                  GeneralGeneral | History & Criticism | Arts & Photography | Subjects | Books
                  EuropeanEuropean | Regional | History & Criticism | Arts & Photography | Subjects | Books
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                  Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
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                  3. Wonders and the Order of Nature, 1150-1750 Wonders and the Order of Nature, 1150-1750
                  4. The Mapping of New Spain: Indigenous Cartography and the Maps of the Relaciones Geograficas The Mapping of New Spain: Indigenous Cartography and the Maps of the Relaciones Geograficas
                  5. The Nature of the Book: Print and Knowledge in the Making The Nature of the Book: Print and Knowledge in the Making

                  ASIN: 0415928168

                  Book Description

                  The beginning of global commerce in the early modern period had an enormous impact on European culture, changing the very way people perceived the world around them. Merchants and Marvels assembles essays by leading scholars of cultural history, art history, and the history of science and technology to show how ideas about the representation of nature, in both art and science, underwent a profound transformation between the age of the Renaissance and the early 1700s.

                  The essays address intriguing topics like the Dutch tulipmania of 1637, the relationship between alchemy and commercial exchange in the Holy Roman Empire, the traffic in "curiosities" in Italy, and how Spanish sea charts reflected territorial claims in the 1500s. Merchants and Marvels is a intriguing work lining the borders feast for intellectually curious readers who enjoy works like Lawrence Weschl cultural, social and economic history, material culture and art history within this rarest of creatures: a tightly coherent and highly readable volume.

                  The sixer's Mr. Wilson's Cabinet of Wonder or Dava Sobel's Longitude.

                  Merchants and Marvels: Commerce, Science, and Art in Early Modern Europe.(Book Review): An article from: Canadian Journal of History
                  Average customer rating: Not rated
                    Merchants and Marvels: Commerce, Science, and Art in Early Modern Europe.(Book Review): An article from: Canadian Journal of History
                    Ludmilla Jordanova
                    Manufacturer: University of Saskatchewan
                    ProductGroup: Book
                    Binding: Digital

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                    CanadianCanadian | Regional | History & Criticism | Arts & Photography | Subjects | Books
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                    ASIN: B0008IR55C
                    Release Date: 2005-07-31

                    Book Description

                    This digital document is an article from Canadian Journal of History, published by University of Saskatchewan on August 1, 2003. The length of the article is 947 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                    Citation Details
                    Title: Merchants and Marvels: Commerce, Science, and Art in Early Modern Europe.(Book Review)
                    Author: Ludmilla Jordanova
                    Publication: Canadian Journal of History (Refereed)
                    Date: August 1, 2003
                    Publisher: University of Saskatchewan
                    Volume: 38 Issue: 2 Page: 312(3)

                    Article Type: Book Review

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                    Shale Voices
                    Average customer rating: Not rated
                      Shale Voices
                      Alistair Findlay
                      Manufacturer: Luath Press Limited
                      ProductGroup: Book
                      Binding: Hardcover

                      Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
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                      AnthologiesAnthologies | Poetry | Literature & Fiction | Subjects | Books
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                      GeneralGeneral | Golf | Sports | Subjects | Books
                      ASIN: 0946487782

                      Book Description

                      A fascinating insight into the industry that gave birth to today's large oil companies. Using oral history, local journalism, and family history (the only documentation available), Findlay (the son of a shale miner) provides a thought-provoking and entertaining account of the communities and the cultural and political impact of shale mining that is as much a joy to dip into as to read from cover to cover. A must read for anyone interested in mining history and the oil industry.
                      -- Includes photographs, drawings and poetry

                      Building Brandwidth: Closing the Sale Online
                      Average customer rating: 2.5 out of 5 stars
                      • Outstanding, but not original
                      • They should have followed their own advice
                      • Count Online Success in Sales Dollars--Nothing Else
                      • What a disappointment!
                      • Read his first book
                      Building Brandwidth: Closing the Sale Online
                      Sergio Zyman , and Scott Miller
                      Manufacturer: Collins
                      ProductGroup: Book
                      Binding: Hardcover

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                      2. The End of Advertising as We Know It The End of Advertising as We Know It

                      ASIN: 0066620600
                      Release Date: 2000-10-05

                      Amazon.com

                      "Brandwidth," according to Sergio Zyman and Scott Miller, is a steeping brew of "brand awareness," "brand meaning," and "brand power" designed specifically for just one thing: making the sale in cyberspace. In Building Brandwidth, former Coca-Cola marketing chief Zyman and political and corporate strategist Miller present simple but solid rules for harnessing this mixture to really move merchandise online. As in Zyman's well-received previous book The End of Marketing As We Know It, this volume considers as marketing virtually every step in the branding process up to the eventual sale--without which, the authors note logically, the entire effort fails. "You may be doing a $2 million ad on the Super Bowl," they explain, "but you're not doing e-marketing if you're not doing e-selling." And it is for the current phase of e-marketing--which Zyman and Miller believe opened in spring 2000, when even the most promising dot-coms were suddenly expected to begin turning profits or kiss their investment dollars goodbye--that this advice is aimed. There's a good deal of go-go inspirational prose here, but also much practical advice for explaining a product or service, enhancing its value, distinguishing it from its competitors, and connecting it with the appropriate consumers. --Howard Rothman

                      Book Description

                      Now the world's most famous marketer, Sergio Zyman, has teamed up with Scott Miller to present a brilliant and irascible take on e-marketing as it really is and how it's supposed to be.
                      just as Zyman's best-selling The End of Marketing as We Know It signaled the end of traditional marketing-marketing as corporate ornamentation, somehow existing apart from the serious business practice of selling more people more stuff more often-Building Brandwidth takes on the myth that this cool, hip new technology needs cool, hip new marketing to make the sale. Marketing is marketing-building a brand online takes discipline and sweat, just as it does offline.
                      Too many Internet start-ups are betting on irreverent advertising and in-jokes to do magic-to create instant brand awareness, build traffic, develop commerce, create buzz, and enable the brand to rise to the top. But "irreverent" too often means "irrelevant." Meanwhile, sales stagnate-or nosedive. Ever since the Internet bubble burst, Web companies live by the law-of-the-jungle rules of all companies.

                      In this illuminating book you'll learn why:

                      • Building brandwidth isn't about being trendy. It's about closing the sale online and using some of the back-to-the principles of e-merchanting to do that.

                      • Everything you knew about mass marketing is over. Today, customization rules, and that means customer-ization rules.

                      • Customers don't care if your Web site has the coolest technology-they want to know how it can do something for them that they need or want and how it can do it differently than any other site.

                      • Creativity isn't about being obscure. Creativity means doing the hard work of communicating what your business can do that the competition can't.

                      • What applies to e-companies now applies to all companies. The new and old economies have fused into one hypercompetitive transformed economy.

                      Building Brandwidth is the user's manual for anyone doing business on the Internet. This indispensable guide to making money and coming out on top will help you close the sale online in these fast-moving, make-or-break times when every e-commerce venture is desperately fighting to stay afloat.

                      Customer Reviews:

                      3 out of 5 stars Outstanding, but not original.......2006-01-26

                      Many dot-coms have failed and there have been periods where the fallout has been great. Enter the author, Sergio Zyman. Sergio Zyman introduces the concept of building "brandwidth." Building Brandwidth is defined as a company creating a structure of brand meaning and power through constantly adding value to the relationship the companies' brand and business has with each of its customers. This relationship builds gradually, according to the author, with each contact or usage. The author sees this practice as not being just for dot-coms, but can be applied to all businesses.

                      In order to build brandwidth, one must learn:
                      · The three phases of e-marketing from the beginning to now, with an interesting look at the future.
                      · The need to differentiate between getting hits on a site and generating sales, and by utilizing "building brandwidth." By specifically adhering to the principles of presence, relevance, differentiation, credibility, and imagery, a company can close the gap between hits and sales.
                      · Learn the secret to speed in e-Marketing and learn how to go beyond just being the first.
                      · The "Return of the Merchant" and the personalized "merchanting" all customers used to receive as a matter of course. Learn to sell what customers want to buy. Focus on selling customers more, and business should multiply.

                      2 out of 5 stars They should have followed their own advice.......2004-04-24

                      When writing this book the authors should have followed their own advice, "If you don't build benefits and customer value into your brandwidth, your days are numbered." (pg 12) and "Every detail is either adding value or subtracting it..." (pg 40). If they had I would have loved this book. Instead the authors trumpet old ideas (e.g. Be customer focused not product focused) and don't add their own take on what that means. They don't even offer much in the way of supporting evidence.

                      Throughout the book I was asking myself, "How? You're the marketing gurus, tell me how your customers did it." They talk about viral marketing, how did the successful companies do it? What are the pitfalls? They talk about the importance of fostering a conversation with your customers. Again, no examples. No "how". The authors make grand statements, but never back them up with evidence of their truth nor examples of how the sucessful used the idea for success.

                      If you want to find out about being market driven read "The Market Driven Organization" by George S. Day., "Inside the Tornado" or "Crossing the Chasm" by Geoffrey A. Moore.

                      But save yourself some money and time, don't bother with this book.

                      3 out of 5 stars Count Online Success in Sales Dollars--Nothing Else.......2001-10-01

                      I'm glad I listened to the three-hour abridged tape set while driving in the car, rather then spend even more time focused on reading the book.

                      There's not much new material here, but the main point of Brandwidth: Closing the Sale Online is earthshaking! When counting online success, only dollars count--not hits, visits, looky-lous--just sales revenue.

                      For that point alone and all the supporting information, listening to this abridgement was worth my time.

                      2 out of 5 stars What a disappointment!.......2001-03-07

                      I loved Zyman's earlier book, so I expected more of the same. But not until page 82 did I encounter a single fresh idea or interesting example. This reads like the outline for a book that was slapped together. It's not that the advice is wrong. It's good advice, but there is no depth and no originality to it, and very little worthwhile content.

                      2 out of 5 stars Read his first book.......2001-01-17

                      Reads like a sequel to a blockbuster movie. Does not quite live up to expectations.
                      Building Brandwidth : Closing the Sale Online
                      Average customer rating: Not rated
                        Building Brandwidth : Closing the Sale Online
                        Sergio; Miller, Scott Zyman
                        Manufacturer: Collins
                        ProductGroup: Book
                        Binding: Paperback
                        ASIN: B000OFFXIK

                        Boards From Hell
                        Average customer rating: Not rated
                          Boards From Hell
                          Susan M. Scribner
                          Manufacturer: Scribner & Associates
                          ProductGroup: Book
                          Binding: Paperback
                          ASIN: B000WWR7SO

                          Product Description

                          Outlines the various types of Boards of Directors and their functions and failures in a humourous way.
                          Boards from Hell
                          Average customer rating: 4.5 out of 5 stars
                          • A Must for NEW Bees to any non profit board
                          • Boards From Hell: Maps for Getting Home from There
                          Boards from Hell
                          Susan M. Scribner , and Susan, M. Scribner
                          Manufacturer: Scribner & Associates
                          ProductGroup: Book
                          Binding: Paperback

                          Decision-Making & Problem SolvingDecision-Making & Problem Solving | Management & Leadership | Business & Investing | Subjects | Books
                          GeneralGeneral | Education | Nonfiction | Subjects | Books
                          ASIN: 1893358003

                          Customer Reviews:

                          5 out of 5 stars A Must for NEW Bees to any non profit board.......2002-05-25

                          We have used this book as a trainiing manual for a leadership training program in our community. It is a no nonsense, easy to read book that helps anyone new to the board scene feel at ease. It provides tools to help board maintain their sanity and avoid burn out.

                          4 out of 5 stars Boards From Hell: Maps for Getting Home from There.......2000-06-26

                          This book is a must read for volunteer board members and the staff who nurture them while trying to do their underpaid, undervalued jobs.

                          Boards from Hell is an easy read, reference manual that gives names to the dismay you're feeling when attempting to make your non-profit board productive and mission-driven. It also gives easy to follow, realistic steps to take to rescue faltering boards and put them back on the road to governance rather than abstinence or micro-management.

                          I use this book with struggling boards and with college students interested in "getting it right." In fact, this order represents my 60-something purchase of the book!

                          Financial Aspects of Annuities
                          Average customer rating: Not rated
                            Financial Aspects of Annuities
                            Susan Conant
                            Manufacturer: Loma
                            ProductGroup: Book
                            Binding: Paperback

                            GeneralGeneral | Business & Investing | Subjects | Books
                            GeneralGeneral | Insurance | Industries & Professions | Business & Investing | Subjects | Books
                            LifeLife | Insurance | Industries & Professions | Business & Investing | Subjects | Books
                            ASIN: 1579740464
                            Test preparation guide for AAPA 313: Financial aspects of annuities (Loma series in annuities)
                            Average customer rating: Not rated
                              Test preparation guide for AAPA 313: Financial aspects of annuities (Loma series in annuities)
                              Sean Schaeffer Gilley
                              Manufacturer: LOMA
                              ProductGroup: Book
                              Binding: Unknown Binding

                              Business & InvestingBusiness & Investing | Subjects | Books | Accounting | Audiobooks | Biography & History | Business Life | By Publisher | Economics | Finance | General | Industries & Professions | International | Investing | Job Hunting & Careers | Management & Leadership | Marketing & Sales | Organizational Behavior | Personal Finance | Popular Economics | Real Estate | Reference | Skills | Small Business & Entrepreneurship | Women & Business
                              ASIN: 1579740472

                              Books:

                              1. V.O.C: A Bibliography of Publications Relating to the Dutch East India Company: 1602-1800
                              2. Virginia Industrial Directory 2003 (Virginia Industrial Directory)
                              3. Weiss Rating's Guide to Bond and Money Market Mutual Funds: Summer 2001 (Weiss Ratings' Guide to Bond and Money Market Mutual Funds)
                              4. Weiss Rating's Guide to Bond and Money Market Mutual Funds: Summer 2002 (Weiss Ratings' Guide to Bond and Money Market Mutual Funds, 11th ed)
                              5. Weiss Rating's Guide to Bond and Money Market Mutual Funds Summer 2000 (Weiss Ratings' Guide to Bond & Money Market Mutual Funds)
                              6. Weiss Ratings' Guide to Banks and Thrifts: A Quarterly Compilation of Financial Institution Ratings and Analysis : Spring 2003 (Weiss Ratings' Guide to Bank and Thrifts)
                              7. Weiss Ratings' Guide to Banks and Thrifts: A Quarterly Compilation of Financial Institution Ratings and Analysis: Fall 2000 (Weiss Ratings' Guide to Banks and Thrifts)
                              8. Weiss Ratings' Guide to Banks & Thrifts: Fall 2001 (Weiss Ratings' Guide to Bank and Thrifts)
                              9. Weiss Ratings' Guide to Bond and Money Market Mutual Funds: Spring 2002 (Weiss Ratings' Guide to Bond and Money Market Mutual Funds, 10th ed)
                              10. Weiss Ratings' Guide to Brokerage Firms: A Quarterly Compilation of Ratings and Analysis Covering the Major U.S. Stock Brokers : Winter 1999-2000

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