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United Nations Documents Index October-December 2002 Pt.1-Documents and Publications,Author Index, Title Index, Pt.2-Subject Index
Manufacturer: United Nations Pubns ProductGroup: Book Binding: Paperback ASIN: 9211009189 |
Book Description
The United Nations Documents Index covers documents and publications issued by United Nations offices worldwide. The publication indexes a wide variety of documentation such as major reports and studies, resolutions and decisions, draft resolutions and meeting records, as well as documents of restricted distribution. The information in this publication is arranged in the following nine sections: documents and publications; official records; sales publications; United Nations maps included in UN documents; United Nations sheet maps; United Nations document series symbols; author index; title index and subject index. This 2-part set for Volume 5, No. 3 contains a list of Documents and Publications, Author and Title Indices in Part 1; and the Subject Index in Part 2.
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Literacy and Young Children: Research-Based Practices
Manufacturer: The Guilford Press ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 1572308192 |
Book Description
Customer Reviews:
Presents the latest techniques in literacy education.......2003-02-08
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Corporate Capitalism and Political Philosophy
Suman Gupta Manufacturer: Pluto Press ProductGroup: Book Binding: Hardcover ASIN: 0745317553 |
Customer Reviews:
Ambitious project.......2002-09-24
must read again.......2002-09-20
It's in three parts. The first lays out (obsessively I thought) the methodology for studying corporate capitalism from a philosophical perspective. The second is the key part. In it the role of managerialism in corporate capitalism is examined by looking at the micro-issue of executive pay, with unexpected results. Gupta suggests that managerialism as normally understood doesn't really exist at all, is a vacuum. The third part is a detailed, and for the informed, fascinating study of some well-known neo-liberal thinkers (with the odd inclusion of Manneheim there).
I read Gupta's other book, on 11 September -- Replication of Violence it's called -- in UK and thought it is terrific. Strangely we don't seem to have it here yet. Came to this as a result. A rewarding experience.
change of mind.......2002-07-31
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Perspectives On the Indian Corporate Economy: Exploring the Paradox of Profits (International Political Economy)
Ananya Mukherjee Reed Manufacturer: Palgrave Macmillan ProductGroup: Book Binding: Hardcover ASIN: 0333803876 |
Book Description
Central to the dynamics of India's post-interventionist era has been the performance of its corporate sector. A lot of hope has been placed on its ability to deliver increased growth rates and levels of development. In the light of this view, the author here examines critically the nature of the Indian corporate sector as a specific socio-historical and political-economic formation. Particular emphasis is placed on the nature of corporate profitability in India, its historical roots and its effects on development.
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Capitalism and the corporate logo.(Discourse/Genre/Grammar) : An article from: Arena Journal
Warwick Mules Manufacturer: Arena Printing and Publications Pty. Ltd. ProductGroup: Book Binding: Digital ASIN: B000ALRM0K Release Date: 2005-07-25 |
Book Description
This digital document is an article from Arena Journal, published by Arena Printing and Publications Pty. Ltd. on January 1, 2005. The length of the article is 4891 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
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Swinging back: violence in the anti-corporate-globalization movement.: An article from: Sojourners
Stacia M. Brown Manufacturer: Sojourners ProductGroup: Book Binding: Digital ASIN: B0009FMOPK Release Date: 2005-07-30 |
Book Description
This digital document is an article from Sojourners, published by Sojourners on July 1, 2002. The length of the article is 2394 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
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Management for Quality Improvement: The Seven New Qc Tools (Productivity's Shopfloor)
Manufacturer: Productivity Press ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0915299291 |
Book Description
Building on the traditional seven QC tools, these tools were developed specifically for managers. They help in planning, troubleshooting, and communicating with maximum effectiveness at every stage of a quality improvement program. The tools presented in this book represent the most important advance in quality deployment and project management in recent years, and will help you expand the scope of quality efforts companywide.
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Management for Quality Improvement : The Seven New QC Tools
Shigeru (editor) Mizuno Manufacturer: Productivity, Incorporated ProductGroup: Book Binding: Hardcover ASIN: B000OLXIKE |
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Management for Quality Improvement: The Seven New Qc Tools
Shigeru (Editor) Mizuno Manufacturer: Productivity Pr ProductGroup: Book Binding: Hardcover ASIN: B000L547U8 |
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Strategic Database Marketing
Robert Jackson , and Paul Wang Manufacturer: McGraw-Hill ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0844232327 |
Book Description
Rob Jackson and Paul Wang have swept aside the confusion that surrounds database technology and replaced it with the knowledge and competitive spirit it takes to create the kind of marketing system that will drive the growth of every successful organization.
This important book looks into the future and shows marketers and business managers how to take advantage of the countless opportunities new technologies have made available to them. With the emergence of the database comes the means for organizations to communicate one-on-one with consumersand to tailor all products, messages, and customer services to meet and surpass customer expectations.
Strategic Database Marketing explains
Complete with a wealth of case histories that demonstrate database marketing in action, Strategic Database Marketing is the book to lead today's marketers onto the highway to the future.
Customer Reviews:
Great entry level book.......2005-12-07
The Gideon Bible of the Database Marketing Profession.......2003-06-13
Incidentally, years after purchasing this book, I took a database marketing course in my MBA program that was taught by the wife of one of the authors. Like the book, the course didn't offer much either. I ended up scrapping the book -- not passing it on, but tossing it -- shortly after that.
lacks both theoretical depth and vivid real world cases.......1999-11-15
Best "how-to" book for database marketing available !.......1998-11-25
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The ABC's of E-Strategy
Dan Geller Manufacturer: WizBizWeb, LLC ProductGroup: Book Binding: Paperback ASIN: 0972233814 Release Date: 2003-11-26 |
Product Description
Quickly and easily understand the process of strategic planning with this classic guidebook. This strategic planning guide contains the most unique business strategy methodology ever created. Instant StrategistTM is a must for every business person and manager who wants results! Regardless of your type of business, you can develop a successful strategy just by following the quickest and easiest strategic planning methodology ever created. Executives, managers, and business people just like you are raving about this innovative guide to strategic planning. See what they have said about it Features Innovative strategic planning methodology Simple and understandable by anyone. No prior strategic planning knowledge is required. Over 130 pages** of explanations, samples, graphs and charts. Methodology has been proven and tested in the real world. This strategic planning methodology is being taught to MBA's in leading universities.Download Description
The ABC's of E-StrategyT has a very broad appeal, and extremely long life cycle. Virtually, anyone who is involved in business is a potential reader because of the confusion and uncertainty of conducting business in the connected economy. The methodology described in this book will be valid for as long as we live in the connected economy. This book is a must for every executive and manager who wants results! Regardless of the type of business, one can benefit just by following the most innovative and proven strategic planning methodology ever created. The ABC's of E-Strategy is now part of the MBA program at some of San Francisco/Bay Area's leading universities (Dominican University, and Golden Gate University), Executives, managers, and business people are raving about this innovative guidebook to strategic planning. Here is a sample of what they have said: "The A, B, C of E-strategy provides a straightforward approach of how to develop a strategic plan which will increase the probability of success for an E-commerce company." _______________________________ Chris Wall "There is elegance in simplicity. If it isn't simple, chances are that you're doing it wrong." I found the process so easy to understand that it will be a benefit in most projects I undertake, whether e-commerce related or not." ___________________________ Colleen O'Rourke "What struck me the most was the simplicity of the approach. One must have a solid strategy from which you approach your business. I feel that a large number of businesses failed because they did not develop a solid strategy. They did not go through this process and I believe that this is particularly true for many of the dot-com businesses that have failed. They had an idea but never fully developed the strategy." _______________________________Felicia SilvaCustomer Reviews:
The ABCs of E Strategy.......2003-01-11
Great tool for developing an e-strategy!.......2003-01-08
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Merchants and Marvels: Commerce, Science, and Art in Early Modern Europe
Pamela Smith Manufacturer: Routledge ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0415928168 |
Book Description
The beginning of global commerce in the early modern period had an enormous impact on European culture, changing the very way people perceived the world around them. Merchants and Marvels assembles essays by leading scholars of cultural history, art history, and the history of science and technology to show how ideas about the representation of nature, in both art and science, underwent a profound transformation between the age of the Renaissance and the early 1700s.
The essays address intriguing topics like the Dutch tulipmania of 1637, the relationship between alchemy and commercial exchange in the Holy Roman Empire, the traffic in "curiosities" in Italy, and how Spanish sea charts reflected territorial claims in the 1500s. Merchants and Marvels is a intriguing work lining the borders feast for intellectually curious readers who enjoy works like Lawrence Weschl cultural, social and economic history, material culture and art history within this rarest of creatures: a tightly coherent and highly readable volume.
The sixer's Mr. Wilson's Cabinet of Wonder or Dava Sobel's Longitude.
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Merchants and Marvels: Commerce, Science, and Art in Early Modern Europe.(Book Review): An article from: Canadian Journal of History
Ludmilla Jordanova Manufacturer: University of Saskatchewan ProductGroup: Book Binding: Digital ASIN: B0008IR55C Release Date: 2005-07-31 |
Book Description
This digital document is an article from Canadian Journal of History, published by University of Saskatchewan on August 1, 2003. The length of the article is 947 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
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Shale Voices
Alistair Findlay Manufacturer: Luath Press Limited ProductGroup: Book Binding: Hardcover ASIN: 0946487782 |
Book Description
A fascinating insight into the industry that gave birth to today's large oil companies. Using oral history, local journalism, and family history (the only documentation available), Findlay (the son of a shale miner) provides a thought-provoking and entertaining account of the communities and the cultural and political impact of shale mining that is as much a joy to dip into as to read from cover to cover. A must read for anyone interested in mining history and the oil industry.
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Building Brandwidth: Closing the Sale Online
Sergio Zyman , and Scott Miller Manufacturer: Collins ProductGroup: Book Binding: Hardcover Similar Items: ASIN: 0066620600 Release Date: 2000-10-05 |
Amazon.com
"Brandwidth," according to Sergio Zyman and Scott Miller, is a steeping brew of "brand awareness," "brand meaning," and "brand power" designed specifically for just one thing: making the sale in cyberspace. In Building Brandwidth, former Coca-Cola marketing chief Zyman and political and corporate strategist Miller present simple but solid rules for harnessing this mixture to really move merchandise online. As in Zyman's well-received previous book The End of Marketing As We Know It, this volume considers as marketing virtually every step in the branding process up to the eventual sale--without which, the authors note logically, the entire effort fails. "You may be doing a $2 million ad on the Super Bowl," they explain, "but you're not doing e-marketing if you're not doing e-selling." And it is for the current phase of e-marketing--which Zyman and Miller believe opened in spring 2000, when even the most promising dot-coms were suddenly expected to begin turning profits or kiss their investment dollars goodbye--that this advice is aimed. There's a good deal of go-go inspirational prose here, but also much practical advice for explaining a product or service, enhancing its value, distinguishing it from its competitors, and connecting it with the appropriate consumers. --Howard RothmanBook Description
Now the world's most famous marketer, Sergio Zyman, has teamed up with Scott Miller to present a brilliant and irascible take on e-marketing as it really is and how it's supposed to be.
just as Zyman's best-selling The End of Marketing as We Know It signaled the end of traditional marketing-marketing as corporate ornamentation, somehow existing apart from the serious business practice of selling more people more stuff more often-Building Brandwidth takes on the myth that this cool, hip new technology needs cool, hip new marketing to make the sale. Marketing is marketing-building a brand online takes discipline and sweat, just as it does offline.
Too many Internet start-ups are betting on irreverent advertising and in-jokes to do magic-to create instant brand awareness, build traffic, develop commerce, create buzz, and enable the brand to rise to the top. But "irreverent" too often means "irrelevant." Meanwhile, sales stagnate-or nosedive. Ever since the Internet bubble burst, Web companies live by the law-of-the-jungle rules of all companies.
In this illuminating book you'll learn why:
Building brandwidth isn't about being trendy. It's about closing the sale online and using some of the back-to-the principles of e-merchanting to do that.
Everything you knew about mass marketing is over. Today, customization rules, and that means customer-ization rules.
Customers don't care if your Web site has the coolest technology-they want to know how it can do something for them that they need or want and how it can do it differently than any other site.
Creativity isn't about being obscure. Creativity means doing the hard work of communicating what your business can do that the competition can't.
What applies to e-companies now applies to all companies. The new and old economies have fused into one hypercompetitive transformed economy.
Building Brandwidth is the user's manual for anyone doing business on the Internet. This indispensable guide to making money and coming out on top will help you close the sale online in these fast-moving, make-or-break times when every e-commerce venture is desperately fighting to stay afloat.
Customer Reviews:
Outstanding, but not original.......2006-01-26
They should have followed their own advice.......2004-04-24
Throughout the book I was asking myself, "How? You're the marketing gurus, tell me how your customers did it." They talk about viral marketing, how did the successful companies do it? What are the pitfalls? They talk about the importance of fostering a conversation with your customers. Again, no examples. No "how". The authors make grand statements, but never back them up with evidence of their truth nor examples of how the sucessful used the idea for success.
If you want to find out about being market driven read "The Market Driven Organization" by George S. Day., "Inside the Tornado" or "Crossing the Chasm" by Geoffrey A. Moore.
But save yourself some money and time, don't bother with this book.
Count Online Success in Sales Dollars--Nothing Else.......2001-10-01
There's not much new material here, but the main point of Brandwidth: Closing the Sale Online is earthshaking! When counting online success, only dollars count--not hits, visits, looky-lous--just sales revenue.
For that point alone and all the supporting information, listening to this abridgement was worth my time.
What a disappointment!.......2001-03-07
Read his first book.......2001-01-17
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Building Brandwidth : Closing the Sale Online
Sergio; Miller, Scott Zyman Manufacturer: Collins ProductGroup: Book Binding: Paperback ASIN: B000OFFXIK |
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Boards From Hell
Susan M. Scribner Manufacturer: Scribner & Associates ProductGroup: Book Binding: Paperback ASIN: B000WWR7SO |
Product Description
Outlines the various types of Boards of Directors and their functions and failures in a humourous way.
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Boards from Hell
Susan M. Scribner , and Susan, M. Scribner Manufacturer: Scribner & Associates ProductGroup: Book Binding: Paperback ASIN: 1893358003 |
Customer Reviews:
A Must for NEW Bees to any non profit board.......2002-05-25
Boards From Hell: Maps for Getting Home from There.......2000-06-26
Boards from Hell is an easy read, reference manual that gives names to the dismay you're feeling when attempting to make your non-profit board productive and mission-driven. It also gives easy to follow, realistic steps to take to rescue faltering boards and put them back on the road to governance rather than abstinence or micro-management.
I use this book with struggling boards and with college students interested in "getting it right." In fact, this order represents my 60-something purchase of the book!
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Financial Aspects of Annuities
Susan Conant Manufacturer: Loma ProductGroup: Book Binding: Paperback ASIN: 1579740464 |
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Test preparation guide for AAPA 313: Financial aspects of annuities (Loma series in annuities)
Sean Schaeffer Gilley Manufacturer: LOMA ProductGroup: Book Binding: Unknown Binding ASIN: 1579740472 |
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