American Wholesalers and Distributors Directory: A Comprehensive Guide Offering Industry Details on Approximately 31,000 Wholesalers and Distributors in ... Wholesalers and Distributors Directory)
Average customer rating: 3 out of 5 stars
  • Won't tell you where to get stuff to sell on eBay...
American Wholesalers and Distributors Directory: A Comprehensive Guide Offering Industry Details on Approximately 31,000 Wholesalers and Distributors in ... Wholesalers and Distributors Directory)

Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Hardcover

GeneralGeneral | Business & Investing | Subjects | Books
GeneralGeneral | Reference | Business & Investing | Subjects | Books
DirectoriesDirectories | Catalogs & Directories | Reference | Subjects | Books
GeneralGeneral | Reference | Subjects | Books
ASIN: 0787659282

Customer Reviews:

3 out of 5 stars Won't tell you where to get stuff to sell on eBay..........2007-03-16

I got this in an all out attempt to find out where to buy things for resale on eBay. This is simply a list of thousands of manufacturers, with something after the name, address and phone number of the company like "furniture", or "chemicals". It does not contain the listings for most of the consumer products you want to sell. If this is why you are thinking of buying this you will be very disappointed. I returned my copy to Amazon.
American Wholesalers and Distributors Directory: A comprehensive guide offering industry details on approximately 29,000 wholesalers and distributors in ... Wholesalers and Distributors Directory)
Average customer rating: Not rated
    American Wholesalers and Distributors Directory: A comprehensive guide offering industry details on approximately 29,000 wholesalers and distributors in ... Wholesalers and Distributors Directory)

    Manufacturer: Thomson Gale
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Business & Investing | Subjects | Books
    GeneralGeneral | Reference | Business & Investing | Subjects | Books
    DirectoriesDirectories | Catalogs & Directories | Reference | Subjects | Books
    GeneralGeneral | Reference | Subjects | Books
    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
    ASIN: 0787666742
    American Wholesalers and Distributors Directory
    Average customer rating: Not rated
      American Wholesalers and Distributors Directory

      Manufacturer: Gale Group
      ProductGroup: Book
      Binding: Hardcover

      GeneralGeneral | Business & Investing | Subjects | Books
      Shopping & CommerceShopping & Commerce | Reference | Business & Investing | Subjects | Books
      GeneralGeneral | Industries & Professions | Business & Investing | Subjects | Books
      DirectoriesDirectories | Catalogs & Directories | Reference | Subjects | Books
      ASIN: 0787659274
      American Wholesalers and Distributors Directory: A Comprehensive Guide Offering Industry Details on Approximately 27,000 Wholesalers and Distributors in ... and Distributors Directory, 10th ed)
      Average customer rating: 3 out of 5 stars
      • The book can be free.
      • This is just a fancy phonebook!
      • American Wholesalers & Distributors Directory, 8th ed.
      • A Helpful Book
      American Wholesalers and Distributors Directory: A Comprehensive Guide Offering Industry Details on Approximately 27,000 Wholesalers and Distributors in ... and Distributors Directory, 10th ed)

      Manufacturer: Gale Group
      ProductGroup: Book
      Binding: Hardcover

      GeneralGeneral | Reference | Business & Investing | Subjects | Books
      DirectoriesDirectories | Catalogs & Directories | Reference | Subjects | Books
      GeneralGeneral | Reference | Subjects | Books
      ASIN: 0787652636

      Customer Reviews:

      3 out of 5 stars The book can be free........2004-02-19

      Check the local library. They most books you will need for free!

      1 out of 5 stars This is just a fancy phonebook!.......2000-09-22

      I bought this book and while it looks nice sitting on a bookshelf, the information inside was not helpful at all. If you are looking for more than just a company name and address, don't waste your time. My local phone book had more entries for wholesalers in my local area than this book had for the whole United States. You will be better off searching trade magazines and trade related websites for information. I was so disappointed, I returned it for a refund.

      4 out of 5 stars American Wholesalers & Distributors Directory, 8th ed........2000-07-18

      This directory has proved to be a very valuable asset. I own a small importing business and found this directory invaluable in my search to expand my business nationwide. By breaking down the listings by product, it helps us to concentrate our efforts were they will do the most good

      5 out of 5 stars A Helpful Book.......2000-04-05

      This directory is very helpful in finding the wholesalers. I've just started an on-line retailer on the Internet and this directory became my very first business tool. Without this book, I would not have been able to find wholesalers that I'd been looking for. Great directory! Highly Recommended.
      American Wholesalers and Distributors Directory (4th ed)
      Average customer rating: Not rated
        American Wholesalers and Distributors Directory (4th ed)

        Manufacturer: Gale Group
        ProductGroup: Book
        Binding: Hardcover

        GeneralGeneral | Business & Investing | Subjects | Books
        DirectoriesDirectories | Catalogs & Directories | Reference | Subjects | Books
        GeneralGeneral | Reference | Subjects | Books
        ASIN: 0810361671
        American Wholesalers And Distributors Directory (American Wholesalers and Distributors Directory)
        Average customer rating: Not rated
          American Wholesalers And Distributors Directory (American Wholesalers and Distributors Directory)

          Manufacturer: Thomson Gale
          ProductGroup: Book
          Binding: Hardcover

          GeneralGeneral | Reference | Business & Investing | Subjects | Books
          DirectoriesDirectories | Catalogs & Directories | Reference | Subjects | Books
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          All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
          ASIN: 0787694967
          American Wholesalers-Distributors Directory (American Wholesalers & Distributors Directory)
          Average customer rating: Not rated
            American Wholesalers-Distributors Directory (American Wholesalers & Distributors Directory)

            Manufacturer: Gale Group
            ProductGroup: Book
            Binding: Hardcover

            Shopping & CommerceShopping & Commerce | Reference | Business & Investing | Subjects | Books
            ASIN: 0810388359
            The American Wholesalers and Distributors Directory
            Average customer rating: Not rated
              The American Wholesalers and Distributors Directory

              ProductGroup: Book
              Binding: Hardcover
              ASIN: B000CPNAZA
              American Wholesalers and Distributors Directory (American Wholesalers & Distributors Directory)
              Average customer rating: Not rated
                American Wholesalers and Distributors Directory (American Wholesalers & Distributors Directory)
                Deborah M. Burek , and Karin E. Koek
                Manufacturer: Gale Group
                ProductGroup: Book
                Binding: Hardcover

                GeneralGeneral | Business & Investing | Subjects | Books
                Purchasing & BuyingPurchasing & Buying | Industries & Professions | Business & Investing | Subjects | Books
                ASIN: 0810382482
                American Wholesalers and Distributors Directory: A Comprehensive Guide Offering Industry Details on More Than 26,000 Wholesalers and Distributors in the United States (6th ed)
                Average customer rating: Not rated
                  American Wholesalers and Distributors Directory: A Comprehensive Guide Offering Industry Details on More Than 26,000 Wholesalers and Distributors in the United States (6th ed)

                  Manufacturer: Gale Group
                  ProductGroup: Book
                  Binding: Hardcover

                  GeneralGeneral | Business & Investing | Subjects | Books
                  Shopping & CommerceShopping & Commerce | Reference | Business & Investing | Subjects | Books
                  DirectoriesDirectories | Catalogs & Directories | Reference | Subjects | Books
                  GeneralGeneral | Reference | Subjects | Books
                  ASIN: 0787624292

                  CCSP Cisco Secure PIX Firewall Advanced Exam Certification Guide (CCSP Self-Study) (2nd Edition) (CCSP Self-study)
                  Average customer rating: 2.5 out of 5 stars
                  • This book was worthless...
                  • Fair at best, very poor practice exam
                  • Don't waste your time
                  • Incomplete and Replete with Errors
                  • Fair Reference... Poor Study Guide
                  CCSP Cisco Secure PIX Firewall Advanced Exam Certification Guide (CCSP Self-Study) (2nd Edition) (CCSP Self-study)
                  Greg Bastien , Christian Degu , and Earl Carter
                  Manufacturer: Cisco Press
                  ProductGroup: Book
                  Binding: Hardcover

                  Bridges & RoutersBridges & Routers | Networks, Protocols & APIs | Networking | Computers & Internet | Subjects | Books
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                  Similar Items:
                  1. CCSP Cisco Secure VPN Exam Certification Guide (CCSP Self-Study) CCSP Cisco Secure VPN Exam Certification Guide (CCSP Self-Study)
                  2. CCSP Self-Study: Cisco Secure PIX Firewall Advanced (CSPFA) (2nd Edition) (Self-Study Guide) CCSP Self-Study: Cisco Secure PIX Firewall Advanced (CSPFA) (2nd Edition) (Self-Study Guide)
                  3. CCNP 1: Advanced Routing Companion Guide (Cisco Networking Academy Program) (2nd Edition) (Companion Guide) CCNP 1: Advanced Routing Companion Guide (Cisco Networking Academy Program) (2nd Edition) (Companion Guide)
                  4. CCSP Self-Study: Cisco Secure Intrusion Detection System (CSIDS) (2nd Edition) (Self-Study Guide) CCSP Self-Study: Cisco Secure Intrusion Detection System (CSIDS) (2nd Edition) (Self-Study Guide)
                  5. CCNP 1: Advanced Routing Lab Companion (Cisco Networking Academy Program) (2nd Edition) (Lab Companion) CCNP 1: Advanced Routing Lab Companion (Cisco Networking Academy Program) (2nd Edition) (Lab Companion)

                  ASIN: 1587201232

                  Amazon.com

                  It's a tough market these days for network consultants, but the one commodity there's lots of is fear. There's loads of stuff to be scared of. Which means that canny network experts can get some work by offering to protect computer networks from unauthorized access. It's best to earn a certification before you go touting yourself for work, though. Cisco Systems' Cisco Secure PIX Firewall Advanced (CSPFA) rating is a good vendor-specific one, and is sure to help get you in the door for security work at places with lots of Cisco equipment. CCSP Cisco Secure PIX Firewall Advanced Exam Certification Guide brings you up to speed on the PIX firewall line, with emphasis on the coverage of the CSPFA exam.

                  Like the other books in the Cisco Press certification line, this one reads like an instructor's lecture, albeit frequently supplemented by reference material (command documentation, for example). The authors begin with material that should be familiar to a Cisco Certified Network Associate (CCNA) or anyone else with basic network grounding, and build from there into the more specialized areas of VPNs, NAT, and access-control lists as they pertain to PIX environments. As always, you'll learn more if you have a testbed PIX firewall on which to try the procedures that appear in the text (the companion CD-ROM holds no simulator, only a quiz program), but this book gives test candidate a great base from which to work. --David Wall

                  Topics covered: The stated objectives of the two CSPFA exams, one of which candidates must pass in order to earn the Cisco Secure PIX Firewall Advanced (CSPFA) certification. The two exams are 9E0-111 (soon to be retired) and 642-521. Coverage includes PIX firewall installation and configuration, as well as techniques for adding such services as remote access management, virtual private networks (VPNs), network address translation (NAT, and accounting features.

                  Book Description

                  Official self-study test preparation guide for the Cisco CSPFA 642-521 exam

                  Coverage of the CSPFA topics enables you to fill your knowledge gaps before the exam date. You'll learn about:

                  Becoming a CCSP distinguishes you as part of an exclusive group of experts, ready to take on today's most challenging security tasks. Administration of the Cisco PIX Firewall is a difficult and complex task, critical for protecting a network. Whether you are seeking a PIX-focused certification or the full-fledged CCSP certification, learning what you need to know to pass the Cisco Secure PIX Firewall Advanced (CSPFA) exam will qualify you to keep your company's network safe while meeting business needs.

                  Each chapter of the CCSP Cisco Secure PIX Firewall Advanced Exam Certification Guide, Second Edition, tests your knowledge of the exam subjects through features such as quizzes, sections that detail exam topics to master, and summary sections that highlight essential subjects for quick reference and review. Because experienced IT professionals agree that the most demanding portion of their jobs is troubleshooting, the final section of this book includes scenarios dedicated to troubleshooting Cisco PIX Firewall configuration. This includes a description of the problem, a portion of the system configuration, debug output, and suggestions to help you resolve the issue. The companion CD-ROM's customizable testing engine enables you to take practice exams that mimic the real testing environment, focus on particular topic areas, randomize answers for reusability, track your progress, and refer to the electronic text for review.

                  CCSP Cisco Secure PIX Firewall Advanced Exam Certification Guide, Second Edition, is part of a recommended learning path from Cisco Systems that includes simulation and hands-on training from authorized Cisco Learning Partners and self-study products from Cisco Press. To find out more about instructor-led training, e-learning, and hands-on instruction offered by authorized Cisco Learning Partners worldwide, please visit www.cisco.com/go/authorizedtraining.

                  Companion CD-ROM
                  This companion CD-ROM contains a test bank with more than 100 practice exam questions unique to this book.

                  CD-ROM test engine powered by www.boson.com. Boson Software is a Cisco Learning Partner.

                  This volume is part of the Exam Certification Guide Series from Cisco Press. Books in this series provide officially developed exam preparation materials that offer assessment, review, and practice to help Cisco Career Certification candidates identify weaknesses, concentrate their study efforts, and enhance their confidence as exam day nears.

                  Customer Reviews:

                  1 out of 5 stars This book was worthless..........2005-04-21

                  Just took the exam and passed - barely. If I hadn't taken the actual Cisco training class I would have failed and this book would have been the prime reason. The exam was MUCH more in depth on a NUMBER of areas that the book did not even being to go deeper then about a paragraph into, if at all. This book was poorly written, difficult to use, the examples were horrible and it CERTAINLY WAS NO USE FOR EXAM PREP - DO NOT BUY THIS BOOK.

                  The Pix FOS is already pretty unfriendly (compared to IOS) and a book that didn't just show you the help output and then break the option into tables (which looked lifted from CCO) would have been a big help - you know, something with actual explanations of how things are configured an such. This book was nowhere near this and a real disappointment, especially since it's a "Cisco Press" book. What the book turned out to be is was a hack job that was poorly put together, inaccurate, and useless for exam prep - which is horrible since it is marketed as a CCSP "self study guide." There were even examples that were wrong within the book.

                  BEWARE.

                  -Calvin

                  1 out of 5 stars Fair at best, very poor practice exam.......2004-04-12

                  The study guide is only moderately valuable, and sometimes confusing. Worse, the practice exam is sometimes blatantly incorrect.

                  Example: What kind of protocol is easiest to spoof?
                  Possible answers: UDP, TCP, ICMP, All protocols, or DNS
                  The "correct" answer is "TCP is the more difficult to spoof..."

                  I've found a few other errors, making the practice test virtually useless. In the example, the given answer is correct for a different question. In some cases, the answer is actually wrong for the question.

                  I'm disappointed that an "official" study guide from Cisco Press has so many issues.

                  1 out of 5 stars Don't waste your time.......2004-03-05

                  I can't add much to the comments already posted here, except to support the view that this book is a waste of time and money. It will NOT help you pass the exam. Even if it covered all the material (in my estimation, it omits ~20% of the required curriculum), it still simply copies or paraphrases the (free) Cisco Configuration and Command Reference guides.

                  At best it's a waste of money, at worst it will give you a false sense of what is required for the exam.

                  2 out of 5 stars Incomplete and Replete with Errors.......2004-02-17

                  The previous reviewer's comment that it's better than nothing is pretty accurate. The book is not organized with the exam objectives in mind, and it appears to have undergone no quality control checks whatsoever. To call some of these mistakes typographical errors is graciously optimistic.

                  Even the accompanying practice exam was flawed. About 10 minutes into it I got a question whose "correct" answer logically contradicted the parameters of question itself. I'll never know how good or bad the remainder of the exam was, because I immediately uninstalled the program in disgust.

                  My biggest complaint, however, is that too much material covered on the exam is missing from the book. Sure, the book will get you throught he basics of setting up a PIX firewall, but topics such as the Firewall Services Module, the CiscoWorks Firewall Management Console, and the Auto Update Server are conspicuously absent. And these topics were prevalent on the exam.

                  With that said, I did pass the exam on the first attempt. But it was thanks to some of the other practice exams and source materials that I was able to make up for the deficiencies and errors in this book. Had I taken this book as gospel, I have no doubt that I would have failed.

                  I need these study guide books to get me through the CCSP certification, but I am certainly going to avoid anything else by these two authors if possible. Frankly, I'm not sure they understand how some of these technologies (e.g., VPN protocols) really work. They certainly haven't explained them well to me.

                  2 out of 5 stars Fair Reference... Poor Study Guide.......2004-01-19

                  CCSP Cisco Secure PIX Firewall Advanced - Exam Certification Guide by: Greg Bastien and Christian Abera Degu is a good source for anyone that is interested in setting up and configuring a Cisco PIX. I found page after page of useful information without all the unnecessary filler introduced by other authors.

                  If you have no experience with a Cisco PIX this book is a good start. It can help you select the proper model for your needs. Each model has different features that may or may not be important to your use. The differences are outline in a model by model summary followed by a complete comparison chart of the all the models.

                  Once you select your model you will need the basics to get going. The authors do a great job of covering the commands that you will need to get started. Examples highlight the usage, which helps when there are multiple arguments available for a single command.

                  As you progress through the book the subject matter increases in complexity, but the authors keep you informed. Cicso has built in the power to their operating system, but unleashing that power needs some explaining. The advanced commands are helpful since there are times when difficult configurations push us to the test. Having the insight to the power and proper use of certain commands and configurations help us overcome these obstacles.

                  I was impressed with the scenarios provided in the end. I like the way that the authors challenged me with their configurations and tested my skill and understanding. Their explanations have helped me to reconsider and change my configuration and setup to provide for a more secure network, which is something that we all need these days.

                  On the book's negative side I found quite a few errors in spelling and grammar. It seems to have been poorly proofread. I found the word "network" spelled "netowrk." How does that get by? My spellchecker corrected it for me, but somehow this made it passed the spellchecker used by the authors and was not caught by the proofreaders.

                  There are a few sections where I found some copy and paste errors. For example in the section regarding the Cisco 520, the body text reads "Cisco 515" in error. This leads to some confusion if you are not alert. It could easily lead you to believe the Cisco 515 can function the same as a Cisco 520, which is not always the case.

                  Another annoyance is the fact that some of the figures in the book do not use the same IP scheme as what is written in the text. It is as if the scenario or configuration was written and the figure was not updated to correspond, or vise versa. This makes it a little hard to follow along. I found it easier to correct the figure with a pen then to change the text.

                  Overall I feel that the book is a good reference guide, but does not make the cut for a study guide. There are too many errors that are distractions while studying. I should not need to hold a pen in my hand as I read along to make corrections. That is the job of proofreading.

                  Organization-Communication: Emerging Perspectives, Volume 6: Power, Gender and Technology (Organization - Communication, Emerging Perspectives , Vol 6)
                  Average customer rating: Not rated
                    Organization-Communication: Emerging Perspectives, Volume 6: Power, Gender and Technology (Organization - Communication, Emerging Perspectives , Vol 6)
                    George Barnett
                    Manufacturer: Ablex Publishing
                    ProductGroup: Book
                    Binding: Paperback

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                    ASIN: 1567503152

                    Crisp: Benchmarking Basics: Looking for a Better Way (50-Minute Series)
                    Average customer rating: 1 out of 5 stars
                    • Low is low
                    Crisp: Benchmarking Basics: Looking for a Better Way (50-Minute Series)
                    Jim Patterson
                    Manufacturer: Crisp Learning
                    ProductGroup: Book
                    Binding: Paperback

                    GeneralGeneral | Business & Investing | Subjects | Books
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                    1. The Basics of Benchmarking The Basics of Benchmarking
                    2. Benchmarking: The Search for Industry Best Practices That Lead to Superior Performance Benchmarking: The Search for Industry Best Practices That Lead to Superior Performance
                    3. Benchmarking for Best Practices: Winning Through Innovative Adaptation Benchmarking for Best Practices: Winning Through Innovative Adaptation
                    4. Benchmarking Handbook Benchmarking Handbook
                    5. Business Process Benchmarking (The Asqc Total Quality Management) Business Process Benchmarking (The Asqc Total Quality Management)

                    ASIN: 1560523565

                    Book Description

                    This book will teach you how benchmarking is used to improve performance, set quality objectives, and identify and adapt to best processes. Most of us routinely use benchmarking--to measure, match, compare, evaluate--all to establish a standard of what we believe is best. However, the critical elements of our customers' expectations and requirements are often missing. This book adds those elements into the process, and demonstrates six other types of benchmarking, while helping you decide which method will suit your needs.

                    Customer Reviews:

                    1 out of 5 stars Low is low.......2007-04-11

                    I was attracted by the low price of this book which I thought could include descriptions on how to conduct a benchmarking study. However, I found out that 'low is always low' i.e. you get what you pay for... The book has no ingridient for conducting a study just simple definitions. If you want definitions go to any web site linked to benchmarking rather than paying for such a book.

                    Perpetual Marketing
                    Average customer rating: 5 out of 5 stars
                    • Most pragmatic approach to high-tech marketing there is
                    • Eureka! I've found a really useful Marketing & Sales Book
                    Perpetual Marketing
                    Patrick Perugini
                    Manufacturer: Richards-Stallman Publishing Company
                    ProductGroup: Book
                    Binding: Paperback

                    Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
                    GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                    ASIN: 0971589704

                    Book Description

                    High-technology markets are in a constant state of motion and transition — a perpetual motion — driven by a wide variety of technological, competitive, economic, and regulatory forces. For technology marketers, this can either be a source of eternal frustration or perpetual inspiration.

                    Perpetual Marketing introduces an innovative methodology called the Market Maturity Matrix™ that helps technology-based product and service companies understand, predict, and capitalize on transitioning markets. It combines marketing strategy and tactical best practices into a disciplined approach that brings renewed credibility and confidence to marketing decisions and plans.

                    Perpetual Marketing dives into technology markets with original insight and provides a refreshing look at how to create and sustain market advantage. It uncovers the secrets of the pros and, in doing so, unlocks your potential to take your marketing and your company to a whole new level.

                    Customer Reviews:

                    5 out of 5 stars Most pragmatic approach to high-tech marketing there is.......2002-11-19

                    Marketing gurus Patrick Perugini and Jeff Wiss have developed a completely repeatable process for achieving success in high-tech markets. This book offers a blue print of what to do when (and why) in order to get early market success for a new product and how to innovate in marketing as the market evolves. There's more to it in this book than most books of its kind: practical steps, tools and guidelines that will lead you through the four phases of their marketing lifecycle model. I highly recommend this book for people who are looking for more science in their marketing.

                    5 out of 5 stars Eureka! I've found a really useful Marketing & Sales Book.......2002-02-16

                    BOOK REVIEW FOR PERPETUAL MARKETING
                    (The Right Marketing at the Right Time)
                    by
                    Patrick Perugini with Jeff Wiss

                    This is a path-breaking and landmark publication for any organization interested in enhancing their marketing endeavors in order to attain faster and better results. It is the first time that as a reader I felt truly engaged in an interactive process with the authors. They asked me to answer 15 questions and calculate a score. As a test of repeatability, I asked my marketing colleague within our institution to do the same, and she obtained independently the exact same score (2.2) which placed us clearly in the Solutions Phase II quadrant of the Service Lifecycle. From there it was a simple matter to go to the templates on pp. 115-129 to obtain a ready-to-implement immediately set of vital, mission critical marketing and sales tactics.

                    Having read many marketing books, this is the first one that began to approach a scientific paradigm for me. It contains plausible and reasonable theoretical models for several realistic, empirically based situations-e.g., products vs. services. It definitely has a high-tech spin, but I believe it has wider and more general relevance and application opportunities.

                    For the layperson I think the next edition of this book could be enhanced by including a definitive glossary of important marketing terms (jargon) at the back of the book. I found myself seeking clarification of exact connotations of "parity plus one," "customer touch points," and so forth.

                    Overall, buying and perusing this book which only recently (January 2002) became widely available is a high value-added proposition where the probable returns are orders of magnitude greater than the modest purchase price. I can't help but wonder how many failed companies could and should have been saved if they truly understood and applied the revolutionary content contained in this short (159 pp.) eye-opener. I recommend it without qualification to anyone and everyone who has ever been puzzled by the marketing maze.

                    Perpetual Marketing is a comforting North Star with associated, detailed charts to make it easier to navigate the dangerous waters of today's dynamic global marketplace with more confidence and less fear of the unknown.

                    Book Reviewed by,
                    Larry R. Cross, Ph.D.
                    EI President/ CEO
                    Boulder, Colorado
                    February 14, 2002
                    Subliminal advertising and the perpetual popularity of playing to people's paranoia.: An article from: Journal of Consumer Affairs
                    Average customer rating: Not rated
                      Subliminal advertising and the perpetual popularity of playing to people's paranoia.: An article from: Journal of Consumer Affairs
                      Sheri J. Broyles
                      Manufacturer: Thomson Gale
                      ProductGroup: Book
                      Binding: Digital

                      NonfictionNonfiction | Subjects | Books | Audiobooks | Automotive | Crime & Criminals | Current Events | Economics | Education | Foreign Language Nonfiction | Government | Holidays | Law | Philosophy | Politics | Social Sciences | Transportation | True Accounts | Urban Planning & Development | Women's Studies
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                      Release Date: 2006-10-10

                      Book Description

                      This digital document is an article from Journal of Consumer Affairs, published by Thomson Gale on December 22, 2006. The length of the article is 6704 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                      Citation Details
                      Title: Subliminal advertising and the perpetual popularity of playing to people's paranoia.
                      Author: Sheri J. Broyles
                      Publication: Journal of Consumer Affairs (Magazine/Journal)
                      Date: December 22, 2006
                      Publisher: Thomson Gale
                      Volume: 40 Issue: 2 Page: 392(15)

                      Distributed by Thomson Gale

                      Cooperative Commonwealth: Co-Ops in Rural Minnesota, 1859-1939
                      Average customer rating: 4.5 out of 5 stars
                      • Cooperative Commonwealth
                      • An original, seminal, ground-breaking examination.
                      Cooperative Commonwealth: Co-Ops in Rural Minnesota, 1859-1939
                      Steven J. Keillor
                      Manufacturer: Minnesota Historical Society Press
                      ProductGroup: Book
                      Binding: Hardcover

                      WorkplaceWorkplace | Organizational Behavior | Business & Investing | Subjects | Books
                      Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                      AgriculturalAgricultural | Economics | Business & Investing | Subjects | Books
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                      ASIN: 0873513770

                      Customer Reviews:

                      4 out of 5 stars Cooperative Commonwealth.......2001-03-17

                      Cooperative Commonwealth is an important book that serves two primary purposes. First, it demonstrates the Minnesota Historical Society's extensive collection of farmer cooperative papers and local newspaper archives. Since MHS published the book, it is a quasi-advertisement for future researchers. Second, the book's theme traces the development of farmers cooperatives not as a response to prevailing capitalist principles, but as a completion of economic networks into remote rural regions. Author Steven Keillor demonstrates how Minnesota's Scandinavian farmers established co-ops based upon English and eastern United States models instead of Old World Scandinavian models.

                      The earliest attempts at establishing union stores failed in part due to inexperience but also because their scope was too broad. But in time farmers learned that the more specific their objectives, the more likely they succeeded. Creameries were the first resounding success. A creamery was established at a crossroads that served local farmers and was soon followed by a store and church. This hamlet seemed to provide all the local farmers needed. Fire insurance mutuals and wheat elevators soon imitated the creamery example. Railroads attempted to piggyback onto successful grain elevators, but farmer control many times prevailed. Farmer movements such as the Grange and Farmers Alliance aided co-op development, but were not instrumental. The fact that co-ops outlived national agrarian movements says more for the local institutions than for national organization. Co-ops eventually bloomed into full-fledged corporate entities such as Land O' Lakes and CENEX. These organizations played important roles in Minnesota politics.

                      Keillor's book is well written, though the reader will encounter a myriad of acronyms that are seemingly unavoidable. Keillor's writing style can be difficult to follow at times, but he manages to regain the reader's attention often enough so not to spoil the book. The primary issue with the book is its reliance on a handful of sources.

                      There are specific examples Keillor puts forth to illustrate his points, but perceived generalizations lead the reader to wonder if these examples were true representation across the state. To emphasize his point on anti-county set politics, Keillor points out that the county seats of Yellow Medicine, Brown, and Otter Tail counties came under fire by co-ops because their seats were not centrally located within the counties. However, none of the seats were moved in response. Also, were there anti-county seat movements of co-ops in counties where the seat was centrally located? Keillor does not say. He also uses Freeborn County as his case history for cooperative creameries. But did the same circumstances happen in other counties? By design the book intentionally omitted data from counties where other economic endeavors outpaced agriculture, but many agricultural counties were neglected as well. There is no mention of Stearns, Houston, Nobles, Jackson, Chippewa, Cottonwood, or two dozen other agricultural counties. What are their stories?

                      One final flaw concerns the last two chapters. Up until these chapters, the primary focus was on the farmers, not the politicians. But by the end of the book, Keillor's emphasis is entirely on the governors and legislators and how they interacted with federal programs of the New Deal such as the Rural Electrification Administration. Farmers become role players in their own economic development.

                      But there is much to be learned from this important historical work. Keillor sets the stage for future scholarship to either prove or disprove his thesis, and given the extensiveness of Minnesota Historical Society collections, there is plenty of opportunity to expand on the work started here.

                      5 out of 5 stars An original, seminal, ground-breaking examination........2000-05-04

                      Cooperative Commonwealth: Co-ops In Rural Minnesota 1859-1939 is an original, ground breaking, and seminal work examining how rural Minnesotans used the principles of cooperation and collaboration to try and gain local control of their agricultural economies in accordance with democratic principles. More than 600 cooperative creameries, 150 township mutual fire insurance companies, hundreds of rural telephone associations, and 270 farmer elevators give documented evidence of the strength of pre-World War II cooperatives. This superbly assembled collective history is told through newspaper articles and minutes of local meetings giving authentic voice to the men and women who made rural Minnesota a "cooperative commonwealth". Highly recommended for students of Minnesota history, American agriculture communities, and the rural cooperative movement.

                      An Anthology of Henry George's Thought  Volume I of the Henry George Centennial Trilogy
                      Average customer rating: Not rated
                        An Anthology of Henry George's Thought Volume I of the Henry George Centennial Trilogy
                        Kenneth C. Wenzer
                        Manufacturer: Univ. of Rochester Press
                        ProductGroup: Book
                        Binding: Hardcover
                        ASIN: B000J0TRH8
                        An Anthology of Henry George's Thought (Vol. 1, Henry George Centennial Trilogy) (Henry George Centennial Trilogy, Vol 1)
                        Average customer rating: Not rated
                          An Anthology of Henry George's Thought (Vol. 1, Henry George Centennial Trilogy) (Henry George Centennial Trilogy, Vol 1)

                          Manufacturer: University of Rochester Press
                          ProductGroup: Book
                          Binding: Hardcover

                          Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                          TheoryTheory | Economics | Business & Investing | Subjects | Books
                          GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                          GeneralGeneral | Business & Investing | Subjects | Books
                          GeneralGeneral | 19th Century | United States | Americas | History | Subjects | Books
                          GeneralGeneral | England | Europe | History | Subjects | Books
                          19th Century19th Century | England | Europe | History | Subjects | Books
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                          ASIN: 1878822810

                          Book Description

                          During the latter half of the nineteenth century, a number of `social philosophers' gained pre-eminence throughout North America and Europe for their writings and speeches, Henry George being one of the best known; often referred to as `progressivists', they sought to expose the established and growing socio-economic iniquities that were the result of swift industrialisatio, and called for a new political ecomony and social order. This book, the first in a trilogy, examines the basics of Henry George's political and social philosophy. Through careful and exhaustive research into George's original works (including Progress and Poverty, Our Land and Land Policy and articles in the Standard), the editor has compiled in one volume the essentials required for a clear and comprehensive understanding of Henry George's thinking. Volume I: An Anthology of Henry George's ThoughtVolume II: An Anthology of Tolstoy's Spiritual EconomicsVolume III: An Anthology of Single Land Tax
                          An Anthology of Single Land Tax Thought (vol 3, Henry George Centennial Trilogy) (Henry George Centennial Trilogy, Vol 3)
                          Average customer rating: 5 out of 5 stars
                          • I'M A FLURSCHEIM
                          An Anthology of Single Land Tax Thought (vol 3, Henry George Centennial Trilogy) (Henry George Centennial Trilogy, Vol 3)

                          Manufacturer: University of Rochester Press
                          ProductGroup: Book
                          Binding: Hardcover

                          GeneralGeneral | Taxes | Accounting | Industries & Professions | Business & Investing | Subjects | Books
                          Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
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                          ASIN: 1878822926

                          Book Description

                          An understanding of the Single Land Tax (or the single tax on land value, as it is usually known) and of Henry George go hand in hand, for this was a major tenet of his political economy. This final volume in the Henry George Centennial Trilogy comprises selections from the works of distinguished scholars, both past and present, on the single land tax and its relation to Georgist philosophy. Drawing upon principles of land economics, they offer detailed and diverse insights into the concept of a single tax based on land value and the practical uses of land value taxation in industrialised economies as an effective and equable way to redistribute wealth.

                          Customer Reviews:

                          5 out of 5 stars I'M A FLURSCHEIM.......2000-05-15

                          I DONT HAVE READ THIS BOOK YET, BUT IN CAPTER 11 MY GRAND GRAND FATHER BROTE SOME INTERESTING THINGS. I'LL TRY TO BUY IT SOON, I ONLY NEED TO KNOW HOW BY THIS WAY.
                          Anthology of Henry George's Thought
                          Average customer rating: Not rated
                            Anthology of Henry George's Thought

                            Manufacturer: Rochester 1997.
                            ProductGroup: Book
                            Binding: Hardcover
                            ASIN: B000IG3VOS
                            An Anthology of Single Land Tax Thought (vol 3, Henry George Centennial Trilogy)
                            Average customer rating: Not rated
                              An Anthology of Single Land Tax Thought (vol 3, Henry George Centennial Trilogy)
                              Kenneth Wenzer
                              Manufacturer: Boydell & Brewer
                              ProductGroup: Book
                              Binding: Paperback
                              ASIN: B000N5GZLA

                              Career Satisfaction and Success: A Guide to Job and Personal Freedom
                              Average customer rating: Not rated
                                Career Satisfaction and Success: A Guide to Job and Personal Freedom
                                Bernard Haldane , and Peter Ferdinand Drucker
                                Manufacturer: JIST Works
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                                1. Career Satisfaction and Success: How to Know and Manage Your Strengths Career Satisfaction and Success: How to Know and Manage Your Strengths

                                ASIN: 1563702002

                                Customer Satisfaction Measurement Simplified: A Step-by-Step Guide for ISO 9001:2000 Certification
                                Average customer rating: 3.5 out of 5 stars
                                • Tries too much and achieves too little
                                • A major key to ISO 9001:2000 certification
                                Customer Satisfaction Measurement Simplified: A Step-by-Step Guide for ISO 9001:2000 Certification
                                Terry G. Vavra
                                Manufacturer: ASQ Quality Press
                                ProductGroup: Book
                                Binding: Hardcover

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                                1. Principles of Quality Costs: Principles, Implementation, and Use Principles of Quality Costs: Principles, Implementation, and Use
                                2. Measuring Customer Satisfaction: Development and Use of Questionnaires Measuring Customer Satisfaction: Development and Use of Questionnaires
                                3. Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs
                                4. Research Methodology: A Step-by-Step Guide for Beginners Research Methodology: A Step-by-Step Guide for Beginners
                                5. Measuring Customer Satisfaction: A Guide to Managing Quality Customer Service (A Fifty-Minute Series Book) Measuring Customer Satisfaction: A Guide to Managing Quality Customer Service (A Fifty-Minute Series Book)

                                ASIN: 0873895002

                                Book Description

                                Recent changes to the ISO 9001:2000 international standards require that organizations must have an effective method of measuring customer satisfaction to achieve ISO certification. In addition to maintaining thorough documentation of each process, these organizations must also measure the effectiveness of that process, along with the consequences for the customers. Customer Satisfaction Measurement Simplified is the first book on the market specifically written to assist on attaining this requirement. Using graphics, charts, and real data with examples drawn from the author's own experiences, Customer Satisfaction Measurement Simplified will guide you through the process of implementing a customer satisfaction measurement process to help your organization meet ISO 9001 certification.

                                Customer Reviews:

                                2 out of 5 stars Tries too much and achieves too little.......2002-07-16

                                This book's premise seems simple enough. The 2000 ISO:9000 standards differ from previous ISO:9000 standards in that they require a greater focus on the customer. Companies going for certification need to demonstrate that they have systems in place for identifying customer needs, measuring the extent to which those needs are being met, and making improvements where necessary. At first glance, this book appears to be an attempt to help companies qualify for certification by explaining how to measure customer satisfaction in a way that satisfies the standard.

                                In an apparent attempt at simplification, the implicit assumption is made that the reader knows nothing about ISO standards or customer satisfaction measurement. Since customer satisfaction measurement relies on an understanding of research methods and statistics, there seems to be a similar assumption that the reader might not know anything about those either. And that's the crux of the problem. ISO standards, customer satisfaction, research methods and statistics are all big topics in their own right and deserving of at least a full book's worth of explanation.

                                I'm not sure that any single book could do justice to all of those topics simultaneously, but I know this one does not. I suspect that the amount of detail included would overwhelm a person who truly didn't know anything about any of those topics before picking it up. On the other hand, the book does not provide enough detail to be useful to those who do have knowledge of at least some of the topics. Also, the fact that so much is included would make it easy to lose the forest among the trees. For example, the section on reporting results is longer than the section on identifying customer requirements, but of course if you've done a bad job on the latter, the former is a waste of time.

                                To make matters worse, the book is cluttered with boxes and lists named things like `step-by-step' and `checkpoints.' These are interspersed throughout the text, and while they may have been an attempt at clarity or simplicity, the result is just the opposite. They make the book seem even more disjointed.

                                If you just want to know about measuring customer satisfaction, you would be much better off buying the book with that title by James H. Myers. If part of your reason for wanting to know about measuring customer satisfaction is to put systems in place to meet the ISO standard, you would be better off buying the Myers book plus one of the more recent general books about the ISO standards (since customer focus was one of the major changes to the standards, all new ISO books discuss this issue).

                                5 out of 5 stars A major key to ISO 9001:2000 certification.......2002-04-22

                                There is a single sentence in the new ISO 9001:2000 requirements that makes this book essential: "Customer perception, as to whether customer requirements have been met, shall be monitored". This book's sole purpose is to provide you with ISO 9001-friendly techniques for meeting the requirements in that sentence. The author provides a clear, 7-step process for tackling that daunting task:

                                (1) Identify your customers.
                                (2) Identify their requirements. (Maps to ISO requirements 5.2, 7.2.1).
                                (3) Determine what you're going to measure, and how.
                                (4) Measure satisfaction based on step 3. (Maps to ISO requirement 8.2.1).
                                (5) Analyze the data. (Maps to ISO requirement 8.4).
                                (6) Report the results.
                                (7) Communicate the results and employ continuous improvement methods. This complies with the change from the 1994 version in that continual improvement is now required, where it was only implied in the 1994 version.

                                What makes this book so valuable is that it reduces the complexities for meeting each of the requirements using the process to a series of steps in each process stage. Each chapter contains a summary of the goals, then gives step-by-step procedures needed to attain the goals, and identifies the deliverables that must be produced. This sounds simple on the surface. In reality implementing customer satisfaction requirements management, measurement and continuous improvement is a complex undertaking that not only touches virtually all parts of an enterprise, but also mandates a change in corporate culture.

                                Additional value in the form of worksheets and checklists covered in the appendices (and provided in electronic format on the CD ROM) make this book absolutely essential to any company that is pursuing certification (or are re certifying under the 2000 version).

                                Additional features of this book include: the author's extensive experience in customer satisfaction management is condensed into this reasonably short book, the book layout makes it easy to follow and find information, and the straightforward manner in which necessary information is presented. This is the only book, to the best of my knowledge, that solely focuses on this aspect of ISO 9001:2000. Fortunately, it covers all of the essentials and leads you step-by-step through the process of meeting this important set of requirements. I personally believe that it's the key to getting certified under the 2000 requirements because of the scope and magnitude of effort that is required to comply with a seemingly innocuous requirement that can be a major barrier to achieving certification.
                                Customer Satisfaction Measurement for ISO 9000: 2000
                                Average customer rating: Not rated
                                  Customer Satisfaction Measurement for ISO 9000: 2000
                                  Bill Self , and Greg Roche
                                  Manufacturer: Butterworth-Heinemann
                                  ProductGroup: Book
                                  Binding: Paperback

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                                  1. Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs
                                  2. Measuring Customer Satisfaction: A Guide to Managing Quality Customer Service (A Fifty-Minute Series Book) Measuring Customer Satisfaction: A Guide to Managing Quality Customer Service (A Fifty-Minute Series Book)
                                  3. Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System

                                  ASIN: 0750655135

                                  Book Description

                                  For the first time, the ISO 9000 quality management standard requires that registered companies measure customer satisfaction.



                                  Many customer surveys produce misleading results due to poor questionnaire design, inappropriate data collection methods and invalid statistic analysis.

                                  Customer Satisfaction Measurement for ISO 9000 explains in a clear and simple manner how to conduct a professional customer satisfaction survey that will produce a reliable result - as well as being consistent with the requirements of ISO 9001:2000. Each step of the customer satisfaction measurement process is explained sequentially and each is linked to appropriate clauses in the ISO 9001:2000 statement.

                                  Specifically addresses the new customer satisfaction measurement requirement of ISO 9001: 2000 for the first time.

                                  Concise, clear and easy to read, guiding the reader smoothly through the process of customer satisfaction measurement.

                                  Includes a sample questionnaire design, information on conducting a survey, and analysis of data to help readers compile their own survey of customer satisfaction.

                                  Measuring Up: The Business Case for GIS
                                  Average customer rating: 5 out of 5 stars
                                  • Great Resource
                                  • Chapters show how to save money and time
                                  • Managers, The best book on how to use GIS now!
                                  Measuring Up: The Business Case for GIS
                                  Christopher Thomas , and Milton Ospina
                                  Manufacturer: Esri Press
                                  ProductGroup: Book
                                  Binding: Paperback

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                                  1. Thinking about GIS: Geographic Information System Planning for Managers Thinking about GIS: Geographic Information System Planning for Managers
                                  2. GIS Means Business Volume 2 GIS Means Business Volume 2
                                  3. The ESRI Guide to GIS Analysis: Volume 2: Spatial Measurements and Statistics The ESRI Guide to GIS Analysis: Volume 2: Spatial Measurements and Statistics
                                  4. Designing Better Maps: A Guide for GIS Users Designing Better Maps: A Guide for GIS Users
                                  5. ArcView GIS Means Business ArcView GIS Means Business

                                  ASIN: 1589480880

                                  Book Description

                                  Featuring 75 case studies representing six industries and 22 sectors in business, this analysis measures the benefits of implementing geographic information systems (GIS). Thirteen ways that implementing GIS increases productivity and efficiency are outlined, including saving time and money, generating revenue, automating workflow, and increasing accuracy, communication, and collaboration. How to visualize and track the benefits of GIS is also addressed.

                                  Customer Reviews:

                                  5 out of 5 stars Great Resource.......2005-12-28

                                  I picked up this book at an ESRI User Group meeting. I had seen it advertised and asked the local ESRI rep about it. He gave me the book!

                                  It is an excellent resource. It cites specific studies of GIS use to illustrate how GIS can pay for itself several times over. There are plenty of examples to cover a broad spectrum of GIS uses. There are several government examples, as well as some less known uses.

                                  There is also a slide show / outline based on the book that can be downloaded from the ESRI website.

                                  5 out of 5 stars Chapters show how to save money and time.......2005-02-05

                                  GIS, intelligent digital geographic information systems - are turning geography into a business science, and Measuring Up: The Business Case for GISprovides case studies about companies and government agencies which have implemented GIS solutions in their business goals and plans. Chapters show how to save money and time using GIS-based systems, how to use GIS to generate revenue and help budgets, and how to manage the resources and information bases resulting from GIS systems. The inclusion of over seventy articles from over twenty business sectors span the globe in experience and setting, creating a very specific, detailed set of insights on new GIS-driven business processes. Highly recommended.

                                  5 out of 5 stars Managers, The best book on how to use GIS now! .......2004-11-06

                                  This is an outstanding resource for increasing the return on your GIS investment as well as to get new comers up to speed in understanding the benefits to GIS. As a GIS veteran who has trained new users as well as managers new to GIS in the public, private and non-profit sectors, this is the best book that I have come across to expose them to the importance of GIS and how it has specifically reduced costs, streamlined and improved service as well as perform analysis not feasible in the past. I gave five books to a world class City Planning, Info Tech, Neighborhood Services & Law Enforcement department managers (and kept one for me).

                                  What I specifically enjoyed is that this is a "non-technical" book that focuses on several real world examples of how GIS technology has been used by real people, in the real world, in modern times and budgets and how they benefited as well as how much "$" it saved them. Full of color images and very easy to read. By seeing case studies of what others have done, I am now implementing some of the same uses. So even a GIS dinosaur like myself has been able to steal some wonderful ideas that make my bosses look great. Making them happy keeps me happy. A lifesaver for the new GIS person (especially management) and a resource for the GIS Veteran. Well done & highly recommended.

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                                  2. Banking Theory 1870-1930 (History of Banking and Finance)
                                  3. Brief Course PT 1-5-Bus Math F /Colleges
                                  4. Business Forms on File, 2001 Update (Business Forms on File Update, 2001)
                                  5. Business Organization Specialty Review Manual
                                  6. Canadian Insurance Claims Directory 2000 (Canadian Insurance Claims Directory)
                                  7. Capital for African Countries Handbook
                                  8. Communication 2000 2E: Communicating with Your Team, Learner Guide/CD Study Guide Package (Communication 2000)
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                                  10. Decision Making With Computers: The Spreadsheet and Beyond

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