Handbook of Sec Accounting and Disclosure: 2002-2 (Handbook of Sec Accounting and Disclosure)
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    Handbook of Sec Accounting and Disclosure: 2002-2 (Handbook of Sec Accounting and Disclosure)
    Allan B. Afterman
    Manufacturer: Warren Gorham & Lamont
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Business & Investing | Subjects | Books
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    GeneralGeneral | Reference | Subjects | Books
    ASIN: 0791345998

    Testing Your Mettle: Tough Problems and Real-World Solutions for Middle and High School Teachers
    Average customer rating: Not rated
      Testing Your Mettle: Tough Problems and Real-World Solutions for Middle and High School Teachers
      Harry J. Alexandrowicz
      Manufacturer: Corwin Press
      ProductGroup: Book
      Binding: Paperback

      EducationEducation | Reference | Business & Investing | Subjects | Books
      GeneralGeneral | Education | Nonfiction | Subjects | Books
      Elementary SchoolElementary School | Education | Nonfiction | Subjects | Books | General | Reading
      Decision Making & Problem SolvingDecision Making & Problem Solving | Education Theory | Education | Nonfiction | Subjects | Books
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      5. Classroom Management for Middle and High School Teachers (7th Edition) Classroom Management for Middle and High School Teachers (7th Edition)

      ASIN: 0761977538

      Book Description

      "The rationale for this book is excellent. The idea of exposing new teachers to a bit of ‘reality training’ is long overdue in teacher development programs."
      John Davis
      Assistant Professor, Teacher Education Department
      California State University, Dominguez Hills

      "The format allows for critical thinking for solutions, evaluation of the possible solutions, and then checking of reality by providing the actual outcome of the situation. Staff developers and new teacher mentors would find it very useful…"
      Janice M. Bibik
      Associate Professor of Education, University of Delaware

      "Excellent for use in classroom management courses, introduction courses, and seminars for new teachers. I highly value the problem-based approach to teaching how to deal with situations that arise in the school setting."
      Judy Butler
      Assistant Professor of Education
      State University of West Georgia

      A practical guide to prepare teachers for real-life classrooms!


      Learn to think and act beyond the theory presented in educational textbooks. In this straightforward guide to what really happens in classrooms and hallways, veteran teacher and administrator Harry J. Alexandrowicz makes "reality training" available to both novice and experienced teachers.

      Harry J. Alexandrowicz draws from his 28 years’ experience in the schools to help prepare teachers to handle the inevitable legal, philosophical, and common sense challenges they face every day. These challenges are presented as brief vignettes followed by four possible solutions with space for you to write your proposed action, then sections on what actually happened, what should have happened, and why.

      The kinds of scenarios you will learn about include:

      This accessible "insider’s" view of the classroom will be an essential resource for teachers, administrators, and parents who want to gain valuable insights into how to handle what really happens in schools today.

      The Instant Negotiator SuccessPak (Multimedia Set)
      Average customer rating: 5 out of 5 stars
      • Excellent Foundation for Real Estate Entrepreneurs
      • Instant Negotiator SuccessPak
      The Instant Negotiator SuccessPak (Multimedia Set)
      Frank D'Alessandro
      Manufacturer: American Negotiation Institute
      ProductGroup: Book
      Binding: Workbook

      NegotiatingNegotiating | Management & Leadership | Business & Investing | Subjects | Books
      Arbitration, Negotiation & MediationArbitration, Negotiation & Mediation | Procedures & Litigation | Law | Subjects | Books
      ASIN: 1930307012

      Book Description

      Multi-media in a vinyl album containing:

      One Hour Video
      * One on One Instruction From a Master Negotiator
      * Watch Effective Negotiators in Action and Use Their Dialogue for Your Negotiations
      * Use 13 Illustrated Defenses That Give You Power Against Tough Negotiators

      Workbook & Action Guide (32 pages)
      * Test Your Negotiation Skills
      * Create Your Own Personal Manual for Success
      * Apply Negotiation Skills to Your Specific Needs

      One Hour Audio Cassette and CD
      * How to Instantly Apply the Five-Step System
      * How to Boost Sales Production and Double Your Income
      * Learn What the Pros Know About Negotiating successfully with the Opposite Sex

      Pocket Guide
      * Take the Five-Step System Wherever You Go
      * Perfect Your Negotiating Style
      * Make Negotiating Skills Second Nature to You

      Customer Reviews:

      5 out of 5 stars Excellent Foundation for Real Estate Entrepreneurs.......2002-10-01

      Four months ago, after reading numerous 'creative' real estate books, I was in pursuit of my first real estate investment property. After meeting with many potential sellers, it became abundantly clear to me that I HAD to work on my negotiation skills. Not knowing where to turn, I stumbled upon this gem of a course. I quickly learned what I was doing wrong (just about everything!) What I like most is Frank clearly explains the negotiation process (and it IS a process!), yet he does it in such a way that makes it easy for the new entrepreneur to understand and implement. My business has picked up as a direct result. After simply changing my negotiation strategy as explained in the course, I was much more confident in front of sellers, and subsequently purchased 3 properties for a total profit of [$$$]. I *highly* recommend this course.

      5 out of 5 stars Instant Negotiator SuccessPak.......2000-07-18

      If you want to learn a powerful system for getting what you want out of every negotiation, this is the product you need. The Instant Negotiator Successpak offer's multi-media tools to help improve your ability to reach agreements and solve problems in all areas of your professional and personal lives. The one hour videotape uses negotiation scenarios that teach the unique five-step negotiation system. The points are clear and easy to follow. And they are practical. You really can use these skills. I have, and they work! You'll also find a one-hour audiocassette and CD, along with a workbook and a pocket guide. The information is instructional, and the use of entertaining stories and interesting negotiation examples keeps your attention. I would highly recommend the Successpak to anyone who wants to know how to negotiate to earn more income or to save more money, or how to solve business and personal relationship problems with ease.

      Handbook of Image Quality: Characterization and Prediction (OPTICAL ENGINEERING)
      Average customer rating: Not rated
        Handbook of Image Quality: Characterization and Prediction (OPTICAL ENGINEERING)
        Brian Keelan
        Manufacturer: CRC
        ProductGroup: Book
        Binding: Hardcover

        Quality ControlQuality Control | Management & Leadership | Business & Investing | Subjects | Books
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        ASIN: 0824707702

        Book Description

        With 300 figures, tables, and equations, this book presents a unified approach to image quality research and modeling. The author discusses the results of different, calibrated psychometric experiments can be rigorously integrated to construct predictive software using Monte Carlo simulations and provides numerous examples of viable field applications for product design and verification of modeling predictions. He covers perceptual measurements for the assessment of individual quality attributes and overall quality, explores variation in scene susceptibility, observer sensitivity, and preference, and includes methods of analysis for testing and refining metrics based on psychometric data.

        Selected Cases From Strategic Management (Custom Edition For Marist College School of Management, BUS477-Strategic Management)
        Average customer rating: Not rated
          Selected Cases From Strategic Management (Custom Edition For Marist College School of Management, BUS477-Strategic Management)
          Michael A. Hitt , R. Duane Ireland , and Robert E. Hoskisson
          Manufacturer: Thomson South Western
          ProductGroup: Book
          Binding: Paperback
          ASIN: 032453289X
          Selected Cases in Strategic Management
          Average customer rating: Not rated
            Selected Cases in Strategic Management
            J. Paul; Certo, Samuel C. Peter
            Manufacturer: Mcgraw-Hill College
            ProductGroup: Book
            Binding: Paperback
            ASIN: B000OFKDZS
            Selected Cases in Strategic Management
            Average customer rating: Not rated
              Selected Cases in Strategic Management
              Samuel C. Certo , and J. Paul Peter
              Manufacturer: Richard D Irwin
              ProductGroup: Book
              Binding: Paperback

              GeneralGeneral | Business & Investing | Subjects | Books
              Decision-Making & Problem SolvingDecision-Making & Problem Solving | Management & Leadership | Business & Investing | Subjects | Books
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              Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
              ASIN: 0256181721
              Selected Chapters from Strategic Management Text & Cases and Strategic Management Concepts and Cases
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                Selected Chapters from Strategic Management Text & Cases and Strategic Management Concepts and Cases

                Manufacturer: McGraw-Hill
                ProductGroup: Book
                Binding: Paperback
                ASIN: 0072942517

                Product Description

                Very helpful book for management and business. Contains relationships between stock market drops and consumer spending, stratgey rest on unique activities.
                Selected Cases and Strategic Management-Organization and Stockholder Cases
                Average customer rating: Not rated
                  Selected Cases and Strategic Management-Organization and Stockholder Cases
                  St. John Harrison
                  Manufacturer: Thomson Learning
                  ProductGroup: Book
                  Binding: Paperback

                  GeneralGeneral | Business & Investing | Subjects | Books
                  ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                  ASIN: 0324035632
                  Selected Chapters from Strategic Management Text & Cases and Strategic Management Concepts and Cases
                  Average customer rating: Not rated
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                    Gregory G.; Starr, Stephanie Dess
                    Manufacturer: McGraw-Hill
                    ProductGroup: Book
                    Binding: Paperback
                    ASIN: B000OGTYWA

                    Power to Destroy: The Political Uses of the IRS from Kennedy to Nixon
                    Average customer rating: 5 out of 5 stars
                    • Explains and explores methods and purposes
                    Power to Destroy: The Political Uses of the IRS from Kennedy to Nixon
                    John A. Andrew
                    Manufacturer: Ivan R. Dee, Publisher
                    ProductGroup: Book
                    Binding: Hardcover

                    Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                    GeneralGeneral | Business & Investing | Subjects | Books
                    GeneralGeneral | 20th Century | United States | Americas | History | Subjects | Books
                    GeneralGeneral | United States | Americas | History | Subjects | Books
                    GeneralGeneral | Taxation | Law | Subjects | Books
                    U.S.U.S. | Politics | Nonfiction | Subjects | Books
                    Federal GovernmentFederal Government | Levels of Government | Political Science | Social Sciences | Nonfiction | Subjects | Books
                    ASIN: 1566634520

                    Book Description

                    How Democrats and Republicans alike used the IRS to accomplish political goals during the 1960s and early 1970s. Seemingly innocuous names like Operation Leprechaun and Project Tradewinds, together with an array of intelligence and surveillance activities, formed a pattern of abuse that threatened the foundations of American politcal culture. Based upon mind-boggling research...a monumental study.... The book will likely have a significant impact on how this key government agency and its role in American history is evaluated in the future. --Lewis L. gould. Powerful, trenchant, and ultimately wise. --Stanley I. Kutler

                    Customer Reviews:

                    5 out of 5 stars Explains and explores methods and purposes.......2003-01-11

                    Any who would understand the functions and purposes of the IRS over decades of history and Presidential changes will want to read Power To Destroy, which explores how various projects and government agencies have changed IRS functions over the years. Both parties used the IRS to achieve political goals during the 1960s and 70s: this explains and explores methods and purposes.

                    In Stormy Seas: The Post-War New Zealand Economy
                    Average customer rating: Not rated
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                      B. H. Easton
                      Manufacturer: University of Otago Press
                      ProductGroup: Book
                      Binding: Paperback

                      Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                      InternationalInternational | Economics | Business & Investing | Subjects | Books
                      GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                      GeneralGeneral | Business & Investing | Subjects | Books
                      New ZealandNew Zealand | Australia & Oceania | History | Subjects | Books
                      GeneralGeneral | Sociology | Social Sciences | Nonfiction | Subjects | Books
                      ASIN: 1877133086

                      Complete Idiot's Guide to Brand Management
                      Average customer rating: 4.5 out of 5 stars
                      • Good introduction to brand management
                      • Great book!
                      Complete Idiot's Guide to Brand Management
                      Patricia F Nicolino
                      Manufacturer: Alpha
                      ProductGroup: Book
                      Binding: Paperback

                      GeneralGeneral | Business & Investing | Subjects | Books
                      ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                      AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
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                      1. Harvard Book Review on Brand Management (Harvard Business Review Paperback Series) Harvard Book Review on Brand Management (Harvard Business Review Paperback Series)

                      ASIN: 0028639928

                      Book Description

                      Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand's core values, and how to develop a brand positioning statement.

                      Download Description

                      Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand's core values, and how to develop a brand positioning statement.

                      Customer Reviews:

                      4 out of 5 stars Good introduction to brand management.......2002-03-11

                      In this book, Patricia F. Nicolino does a good job of exploring the basic concepts and issues of Brand Management in concise and interesting manner. She provides a good coherent definition of Brand Management as "a particular organizational design and the responsibilities that flowed from it...." (Ironically, this is something many brand managers can not articulate in a few sentences.) She also makes good use of capsules that contain all the key buzzwords prevalent in the business along with simple definitions.
                      The author should also be commended for devoting a few pages to discussing some of the difficulties that the brand management paradigm had experienced in the last decade or two, (Something many brand management devotes and unwilling to do.) as well as devoting a few pages to efficient consumer response and category management, which contested some of the basic ideas that had become universally accepted in brand management circles.
                      Anyone buying the book should know that although the author attempts to explain how the brand management paradigm functions in a number of different industries, it is clear that her background is in consumer packaged goods. CPG is definitely the industry where the contents of this book are most relevant.
                      One major omission in the book is the lack of a bibliography or any suggestions for further reading.

                      5 out of 5 stars Great book!.......2001-01-21

                      Kudos to the author of this book! She is no idiot, that's for sure. She certainly seems to have a great deal of experience and knowledge to share. I've never read any of the other "idiot" books but found this one to be most helpful and quite an easy read. I bought it because I myself am developing a new business. This book gave me a great deal of useful information and truly served as a creative spark for new ideas. (Keep a pen & paper nearby when you read it!) If you have any interest in finding new ways to make your mark in the marketplace, I would recommend this book as a must read!
                      Complete Idiot's Guide to Brand Management
                      Average customer rating: Not rated
                        Complete Idiot's Guide to Brand Management
                        Patricia F. Nicolino
                        Manufacturer: Alpha
                        ProductGroup: Book
                        Binding: Paperback
                        ASIN: B000O95MMI

                        Sweatshops on Wheels: Winners and Losers in Trucking Deregulation
                        Average customer rating: 4 out of 5 stars
                        • Long but dead on
                        • This Book Blows!
                        • Unacceptable in America - Slave Labor
                        • Scholarly work based on solid economic analyses
                        • So True, So Common, So Sad, SO Dangerous!
                        Sweatshops on Wheels: Winners and Losers in Trucking Deregulation
                        Michael H. Belzer
                        Manufacturer: Oxford University Press, USA
                        ProductGroup: Book
                        Binding: Hardcover

                        GeneralGeneral | Business & Investing | Subjects | Books
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                        ASIN: 0195128869

                        Book Description

                        Long hours, low wages, and unsafe workplaces characterized sweatshops a hundred years ago. These same conditions plague American trucking today. Sweatshops on Wheels: Winners and Losers in Trucking Deregulation exposes the dark side of government deregulation in America's interstate trucking industry. In the years since deregulation in 1980, median earnings have dropped 30% and most long-haul truckers earn less than half of pre-regulation wages. Work weeks average more than sixty hours. Today, America's long-haul truckers are working harder and earning less than at any time during the last four decades. Written by a former long-haul trucker who now teaches industrial relations at Wayne State University, Sweatshops on Wheels raises crucial questions about the legacy of trucking deregulation in America and casts provocative new light on the issue of government deregulation in general.

                        Customer Reviews:

                        4 out of 5 stars Long but dead on .......2005-03-24

                        With the exception of the very first, and very negative review posted about this book, most of the comments from other truckers concerning this book are accurate. At first I was actually expecting a small scattered ranting and raving style book from a former trucker, but this book was more than just a collection of complaints. I suspect the Marietta Georgia comments are from a dispatcher; possibly one I've worked for as a driver out of Atlanta for two years. This book is more of an economics textbook, than a first person account of what a long-haul trucker's life is really about. In fact, this may even be my only complaint; that there wasn't enough ranting, raving, or what some who've never driven cross-country for a living might call whining. The story from a previous reviewer concerning a crack-smoking employee on a forklift (although possibly an exaggeration) brought back some horrible memories of mine, and reminded me in a split second why I quit what was without a doubt the worst job I've ever had. The author's main
                        focus is that the industry we have today, is the result of deregulation. People with anti-union baises will certainly have a problem with this argument, as well as owner-operators. I would recommend this book to anyone in this profession, as well as a anyone even considering it. The reality is this: a paycheck as high as $700 after working well over 100 hours in a week, is still below minimum wage, and therefore, should not be legal in this country.

                        1 out of 5 stars This Book Blows!.......2005-03-01

                        If you are looking for some help in deciding whether to start a career in trucking, this book won't help you (unless you need some emergency toilet paper for the ride). For one...it's outdated and two...it's full of whining and moaning about the good ole' days before deregulation. A thinly disguised "analysis" of what happened turns into a full fledged tantrum about the injustice of it all. If you don't want to truck then DON'T...go work at the Waffle House!

                        5 out of 5 stars Unacceptable in America - Slave Labor.......2004-06-29

                        I am 25 year survivor of the long-haul trucking racket, and can only say that the situation is substantially worse than Mr. Belzer asserts. I was finally forced out of the industry in 1998 for actively speaking out against the same types of abuse that he describes in his book. The trucking industry has it's own 'goon squad' that seeks to target, isolate and then eliminate anybody who dare speaks out against unsafe trucks, against coercion of drivers to run illegally and the sub-human wage scale that truckers are forced to labor under. And I don't just mean those companies that employ Teamster drivers, either. The non-union truckload carriers that clog our interstates can become even more vicious, once their crimes against drivers and the public are exposed. I found that I had been blacklisted, and I was being stalked by a small army of paid harassers, intimidators and threat-mongers. I was threatened with death, severe physical harm and other consequences if I ever mentioned the safety, logbook and other scams that occur on a regular basis in this crooked industry. I want to make clear that the DRIVERS are generally not the problem in the industry. It is the dispatchers, management and 'safety' departments of the major truckload companies that pose the greatest threat to the motoring public. Next in line are the major freight shippers - the huge soft drink, paper products, automotive, fresh produce, recycling and grocery distributors are among the worst abusers of the rights and safety of the long-haul trucker. Many times, a driver will have to wait 5 to 8 hours without pay (after all, he's not driving, so he doesn't get a dime for the delay)while some crack-smoking creep on a forklift who makes $19 per hour screws around for hours in a lame attempt to load the waiting driver's trailer. Then the driver has to drive all night and 'back up' his logbook later on to help hide all the waiting time - so as to make it look like he had a nice 10 hour sleep in his sleeper berth. This racket has not changed, nor will it ever change until drivers are paid by the hour and are given an electronic punch card which will assure once and for all that these men and women are finally paid for ALL of their on-duty time. Until then, be aware, the typical driver operates in a state of chronic fatigue or even exhaustion, and your car or SUV can easily be the 'speed bump' that wakes up a semi-comatose driver - after it's too late. You'll then have your 15 minutes of fame - on the 11 o'clock news as the highway patrol and state workers attempt to find the missing body parts of you or your loved ones. The driver will probably be OK, and the sick wheels of the trucking racket will roll on. Until the next 'speed bump' appears, anyway. Drive safely, and keep your distance from the big rigs until the industry is cleaned up once and for all.

                        5 out of 5 stars Scholarly work based on solid economic analyses.......2004-01-17

                        Based on reading the first two chapters, I feel this is a scholarly work worth reading. Although Belzer is a former Teamster, in general he does back up his argument with sound economic analysis and where he does make a point about unions, he does this rigourously and in a way that suggests contrary to collecting "rents" and screwing everybody else, in the trucking industry unions are almost a necessity in ensuring that economics for trucking remains healthy.

                        The thing I like the best about Belzer's book is that he makes it really clear that it's not a case of "bosses screwing workers", but instead the underlying regulatory framework is fundamentally broken in an industry which has a tendency to become hypercompetitive due to the highly commoditized nature of the truckload sector. Another wonderful point is that the exactly same arguments might be applied to the foodservice sector, even if the extent of commoditization might be lower.

                        The book does get repetitive in some places, if only because fundamentally the economics and mechanisms behind the failure to address equity concerns in a deregulated framework. True marginal costing is economically efficient, but pricing without regards for the opportunity cost of labor is an effective subsidy to the shippers by the truckers. The evidence suggests that truckers do not generally understand their cost base, and desparate conditions can cause individuals to price irrationally "just to keep up the payments". Just as there are regulations regarding wearing seatbelts while driving, social regulation is clearly necessary to prevent unsafe conditions.

                        This book is well worth a read, especially for those who are not directly involved in transportation, and for those interested in economic regulation and public policy. Belzer has done all of us a great service by writing this book.

                        5 out of 5 stars So True, So Common, So Sad, SO Dangerous!.......2003-05-27

                        A former career military man who has worked the most horrendous hours while on active duty, in combat and deployed around the world I lived for 22 years with the common mantra....."We have done so much with so little for so long that we are now attempting the impossible with nothing". I never thought I would be chanting the same mantra as a driver for one of the larger trucking companies in Utah. Thankfully I'm no masochist.

                        Being reassured that I was not being encouraged to 'cook the books' and being told that safety was foremost, I had to laugh. A former statistician by trade I am no novice at numbers. Many times I found that I was the 'only driver available', the load 'had to get through' I would have to drive a steady 86 mph through Ohio (speed limit of 55) to 'be on time'. This after just dropping off a load and getting ready to bed down for my DOT mandated sleep.

                        Not being able to 'take the load' branded me as not being a 'team player' and often resulted in my being overlooked when another load came through. You know, 'punishment'?

                        Receiving a none existing load assignment to a place that had moved then gone out of business three years before. Trying to verify that pickup and being told to 'just get there' when 'there' didn't exist? On LONG ISLAND??

                        Being from Texas, a drive through the home turf would have been appreciated now and then but I spent my time in the North East. A friend of mine from Pennsylvania was kept on an LA to Florida run. We were not allowed to switch runs.

                        After emergency surgery, I was told that I could take no convalescent leave since they (the company) were not there to take care of my 'personal vacation needs'.

                        I find it sad that so many good men and women have died trying to meet a deadline just so company exectives could 'look good'.

                        I left the trucking industry after we lost a man in an accident while trying to make up time after a snow storm. Remember, the load HAD to be there on time and there is no excuse for weather delays, even freak storms. The man died, his family was left with nothing because he was a loyal driver. The excuse the company gave? He 'wasn't following safety guidlines'.

                        Kudos for an excellent book. I hope more regulators read it and start fining the trucking companies everytime a trucker gets stopped.
                        SWEATSHOPS ON WHEELS: WINNERS AND LOSERS IN TRUCKING DEREGULATION.(Review): An article from: Journal of Economic Issues
                        Average customer rating: Not rated
                          SWEATSHOPS ON WHEELS: WINNERS AND LOSERS IN TRUCKING DEREGULATION.(Review): An article from: Journal of Economic Issues
                          Harry M. Trebing
                          Manufacturer: Association for Evolutionary Economics
                          ProductGroup: Book
                          Binding: Digital
                          ASIN: B0008IAUBS
                          Release Date: 2005-07-28

                          Book Description

                          This digital document is an article from Journal of Economic Issues, published by Association for Evolutionary Economics on September 1, 2001. The length of the article is 1470 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                          Citation Details
                          Title: SWEATSHOPS ON WHEELS: WINNERS AND LOSERS IN TRUCKING DEREGULATION.(Review)
                          Author: Harry M. Trebing
                          Publication: Journal of Economic Issues (Refereed)
                          Date: September 1, 2001
                          Publisher: Association for Evolutionary Economics
                          Volume: 35 Issue: 3 Page: 783

                          Article Type: Book Review

                          Distributed by Thomson Gale
                          Sweatshops on Wheels: Winners and Losers in Trucking Deregulation
                          Average customer rating: Not rated
                            Sweatshops on Wheels: Winners and Losers in Trucking Deregulation
                            Michael H. Belzer
                            Manufacturer: Oxford University Press
                            ProductGroup: Book
                            Binding: Paperback
                            ASIN: B000OKGHL2

                            Building the Customer-Centric Enterprise: Data Warehousing Techniques for Supporting Customer Relationship Management
                            Average customer rating: 4.5 out of 5 stars
                            • Timely, practical and reliable from a recognized CRM expert!
                            • A great balance of the technical and business aspects of CRM
                            • A good reference but the "CIF" strikes back !
                            Building the Customer-Centric Enterprise: Data Warehousing Techniques for Supporting Customer Relationship Management
                            Claudia Imhoff , Lisa Loftis , and Jonathan G. Geiger
                            Manufacturer: Wiley
                            ProductGroup: Book
                            Binding: Paperback

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                            Similar Items:
                            1. Designing a Data Warehouse : Supporting Customer Relationship Management Designing a Data Warehouse : Supporting Customer Relationship Management
                            2. Customer Data Integration: Reaching a Single Version of the Truth (SAS Institute Inc.) Customer Data Integration: Reaching a Single Version of the Truth (SAS Institute Inc.)
                            3. Improving Data Warehouse and Business Information Quality: Methods for Reducing Costs and Increasing Profits Improving Data Warehouse and Business Information Quality: Methods for Reducing Costs and Increasing Profits
                            4. Mastering Data Warehouse Design: Relational and Dimensional Techniques Mastering Data Warehouse Design: Relational and Dimensional Techniques
                            5. The Data Model Resource Book, Vol. 1: A Library of Universal Data Models for All Enterprises The Data Model Resource Book, Vol. 1: A Library of Universal Data Models for All Enterprises

                            ASIN: 0471319813

                            Book Description

                            Strategies for leveraging information technologies to improve customer relationships
                            With E-business comes the opportunity for companies to really get to know their customers--who they are and their buying patterns. Business managers need an integrated strategy that supports customers from the moment they enter the front door--or Web site--right through to fulfillment, support, and promotion of new products and services. Along the way, IT managers need an integrated set of technologies--from Web sites to databases and data mining tools--to make all of this work. This book shows both IT and business managers how to match business strategies to the technologies needed to make them work. Claudia Imhoff helped pioneer this set of technologies, called the Corporate Information Factory (CIF). She and her coauthors take readers step-by-step through the process of using the CIF for creating a customer-focused enterprise in which the end results are increased market share and improved customer satisfaction and retention. They show how the CIF can be used to ensure accuracy, identify customer needs, tailor promotions, and more.

                            Customer Reviews:

                            5 out of 5 stars Timely, practical and reliable from a recognized CRM expert!.......2001-04-13

                            Dr. Imhoff, with this book has provided a roadmap for turning your information technology infrastructure into an invaluable toolkit for providing customer-focused applications for your company. If your company follows the guidelines provided within this text the results can be a fully integrated, single version of the truth; view of your customer base, which of course is the basis for successful Customer Relationship Management. The emphasis on integration, quality and detail data is vital, if your company is to provide the much sought after one-to-one customer relationship, which in today's volatile business environment has become a necessity. If you read only one book on CRM, be sure this text is your "bible" for building the customer centric enterprise.

                            5 out of 5 stars A great balance of the technical and business aspects of CRM.......2001-04-12

                            If I had to recommend one book on CRM this would be it. This is, by far, the best book I have read that ties together the business and technology aspects of CRM. It does this in a meaty kind of way that leaves you satisfied but not stuffed. True, this is not a book that technologists are going to use to learn how to do dimensional modeling or build an ODS. It's also not a book that is filled with anecdotes and strategic discussions about the value of customer loyalty and retention. What it does do though, is show how the technology is related to the business, and vice versa, with a good amount of detail. If you just read the technology or business specific books there is a tendancy to see the trees and miss the forest. This book shows just the right amount of both. I particularly appreciate the fact that this is a pretty dense book content-wise. Every chapter has something of value and is related to the subject of the book. There are an appropriate amount of illuminating illustrations and the filler (endless appendixes, references, project plans, case studies, off subject topics, etc.) that is far to commonplace, is kept to a minimum. Executives, Managers and Project Leaders from both inside and outside of I/T would do well to start their education here before embarking on any CRM-type projects.

                            4 out of 5 stars A good reference but the "CIF" strikes back !.......2001-03-25

                            A Data Warehouse and CRM consultant I was finally expecting the industry reference that would present the role of the Data Warehousing in CRM in clear terms and with authority.

                            In many sense, this is the right book : it provides a broad and knowledgeable overview of the various CRM tools and architecture and how they interact.

                            The problem is that it goes slightly beyond by replacing Data Warehouse by the "Corporate Information Factory" (CIF) Inmon and Inhoff framework which is anything but cristal clear because it adds the Operational Data Store in the picture without answering the real question : why an ODS rather than process automation through EAI ? The book has a whole chapter on the ODS subject but you do not find a real answer to the "do I need one ?" question

                            If you have to do a project after, you might want to read "Designing a Data Warehouse : Supporting Customer Relationship Management" by Chris Todman, very similar title but more data modeling and project oriented.

                            Books:

                            1. Hawaii Business-To-Business Marketing Directory 2002 (Hawaii Business to Business Marketing Directory)
                            2. Help Wanted: Job and Career Information Resources (Rusa Occasional Papers)
                            3. How Do You Spell Haagen-Dazs? (How to Say It...)
                            4. How to Find Information About Companies (How to Find Information About Companies Part 1)
                            5. Industrial Economics I: Harwood Fundamentals of Applied Economics
                            6. Instructor's manual, Micromatic, a management simulation
                            7. International Perspectives on Competence in the Workplace - Research, Policy and Practice
                            8. Investors in People Maintained
                            9. John A. Hobson: Critical Assessments of Leading Economists
                            10. Kaplan Newsweek Business School Admissions Adviser 2000 (Business School Admissions Adviser)

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