Kaplan Newsweek Business School Admissions Adviser 2000 (Business School Admissions Adviser)
Average customer rating: 3 out of 5 stars
  • If wasn't broke, why did you fix it?
Kaplan Newsweek Business School Admissions Adviser 2000 (Business School Admissions Adviser)
Kaplan
Manufacturer: Kaplan
ProductGroup: Book
Binding: Paperback

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ASIN: 0684859572

Book Description

Get into the business school of your choice!

* What can you do to make yourself the kind of applicant top M.B.A. programs are looking for?

* How can you use your unique qualities to your advantage?

* Should you go part time or full time?

* How can you finance your degree without going too far into debt after graduation?

If you're applying to business school, these are some of the questions you need to answer. Business School Admissions Adviser 2000 has the solutions you need -- and more! Drawing on the experience of a nationwide team of admissions experts, and filled with tips from successful graduates of prestigious schools, this invaluable guide will give you insider advice on everything from targeting the best M.B.A. programs to excelling in your interviews. Business School Admissions Adviser 2000 is all you need to navigate the tough business school admissions process successfully.

Customer Reviews:

3 out of 5 stars If wasn't broke, why did you fix it?.......2000-01-29

Frankly, I am quite disappointed with the changes to an otherwise superior product. I noticed that the chapters dealing with women and minorities were omitted since the last edition. Given that corporate america has not yet realised its goal of diversity in its executive ranks, we should be mindful of the special considerations confronting such groups. Moreover, business education benefits when diversity goals are given thoughtful consideration.

The Human Rights Handbook: A Global Perspective for Education
Average customer rating: Not rated
    The Human Rights Handbook: A Global Perspective for Education
    Liam Gearon
    Manufacturer: Trentham Books
    ProductGroup: Book
    Binding: Paperback

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    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
    ASIN: 1858562678

    Book Description

    This practical text provides an authoritative guide to human rights for teachers, students and researchers. It presents an increasingly complex field in a straightforward and accessible manner.

    There are chapters on the following key themes: Genocide; Torture; Asylum; Slavery; The right to development; Freedom of expression and censorship; Freedom of religion and belief; Children's rights; Women's rights; The rights of indigenous peoples; Human Rights education.

    Each chapter sets out the international legal standards in a selection of key documents and the relevant human rights organizations. The Handbook does not claim to be exhaustive, so each chapter concludes with an up-to-date selection of additional resources for further reading and research.

    The "Handbook" will be an invaluable tool to all those working in or interested in human rights.

    Business Ventures in the Former Soviet Union: Negotiation and Protocol DOS and Don'ts
    Average customer rating: Not rated
      Business Ventures in the Former Soviet Union: Negotiation and Protocol DOS and Don'ts
      Joseph A. Kliger
      Manufacturer: Pennwell Books
      ProductGroup: Book
      Binding: Hardcover

      ReferenceReference | Subjects | Books | Almanacs & Yearbooks | Atlases & Maps | Audiobooks | Business Skills | Careers | Catalogs & Directories | Consumer Guides | Dictionaries & Thesauruses | Education | Encyclopedias | Etiquette | Foreign Languages | Fun Facts | Genealogy | General | Job Hunting | Large Print | Law | Publishing & Books | Quotations | Spanish-Language Reference | Study Guides | Test Prep Central | Words & Language | Writing
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      ASIN: 0878144285

      Power of Ultimate Six Sigma(r), The: Keki Bhote's Proven System for Moving Beyond Quality Excellence to Total
      Average customer rating: 3 out of 5 stars
      • Good Book
      • Focusing on the Customer
      • Not your typical book on Six Sigma
      • Worst Book on Six Sigma
      Power of Ultimate Six Sigma(r), The: Keki Bhote's Proven System for Moving Beyond Quality Excellence to Total
      Keki R. Bhote
      Manufacturer: AMACOM/American Management Association
      ProductGroup: Book
      Binding: Hardcover

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      Similar Items:
      1. World Class Quality: Using Design of Experiments to Make It Happen World Class Quality: Using Design of Experiments to Make It Happen
      2. World Class Reliability: Using Multiple Environment Overstress Tests to Make it Happen World Class Reliability: Using Multiple Environment Overstress Tests to Make it Happen
      3. The Ultimate Six Sigma: Beyond Quality Excellence The Ultimate Six Sigma: Beyond Quality Excellence
      4. Next Operation As Customer (Ama Management Briefing) Next Operation As Customer (Ama Management Briefing)
      5. The Lean Six Sigma Pocket Toolbook: A Quick Reference Guide to 100 Tools for Improving Quality and Speed The Lean Six Sigma Pocket Toolbook: A Quick Reference Guide to 100 Tools for Improving Quality and Speed

      ASIN: 0814407595

      Book Description

      Developed by Motorola and popularized by Jack Welch and GE, Six Sigma remains today's hottest program for "zero defect" quality excellence. Now, Keki Bhote, member of the original Motorola team, presents an undiluted approach, applying his trademarked "Ultimate Six Sigma(r)" method to every business process -- from manufacturing and customer retention to supply chain management and leadership.

      The book is packed with every technique and metric necessary for a fast, smooth implementation, giving readers everything they need to make their own companies world-class in their industry.

      In addition, numerous case studies of benchmark companies illustrate the factors that contribute to success. Bhote includes assessment tools designed to help a company gauge its current status and measure future progress. This book is the ultimate guide to the ultimate quality assurance tool.

      Customer Reviews:

      5 out of 5 stars Good Book.......2007-07-04

      Have been a fan of Bhote for many years. Thoroughly enjoyed this book and find it very useful.

      3 out of 5 stars Focusing on the Customer.......2005-08-04

      Keki Bhote is one of the pioneers of the Six Sigma movement, which has captured much of corporate America as the superior evolution of the quality movement. In a very narrow sense, Six Sigma refers to a statistical tool that can be used to analyze product defects and bring down their occurrences to approximately zero. His book The Power of Ultimate Six Sigma, however, is not really about Six Sigma¡Kit is partly about the application of his latest iteration called Ultimate Six Sigma, partly about loosely-related organization and management techniques, and, to no small extent, about selling his own ideas and previous works on the subject. Although not terribly well written (with many one-sentence paragraphs and undeveloped thoughts), the work is nonetheless helpful in providing practical ways to structure a business for increased stakeholder value and customer retention. His greatest contributions are the sections on developing and measuring customer, employee and supplier loyalty and cooperation. His list of about 200 ¡§disciplines¡¨ or techniques, case studies illustrating their application, and self-assessment checklists to help companies implement them are also a major plus. The techniques often need a little further explanation, but they contain many helpful suggestions for areas to improve effectiveness. The case studies help provide explanations for the disciplines, and the self-assessment checklists provide an abbreviated way to measure how much a company has already adopted an Ultimate Six Sigma system of management.
      The book commences with a seemingly unrelated, and a bit pretentious, call for a business Marshall Plan to save the world from terrorism and other threats, which can only succeed with Bhote's Ultimate Six Sigma business ideas. He lambastes businesses for their general lack of ethics and social responsibility, and denigrates other practitioners of Six Sigma and other quality techniques. His single chapter explanation of the actual methodology and practice of Six Sigma is inadequate for anyone unfamiliar with the mechanics, and serves mostly to point out errors others have made in corrupting his ideas. Once one gets beyond Bhote's volcanic venting and frequent self-promotion, and wades through the loosely organized jungle overgrown with numerous acronyms and specialized lingo, the material markedly improves. Bhote attempts to provide a roadmap for the implementation of Ultimate Six Sigma as a quality management system. He begins with a section on developing stakeholder value, including separate chapters on customers, corporate leadership, organization infrastructure and culture, employees, and suppliers. The following section develops three major techniques for a company to increase its effectiveness and profitability: quality, cost, and cycle time. In an attempt to move the applicability of Six Sigma beyond manufacturing, Bhote devotes the next section to applying Ultimate Six Sigma to the major firm functional areas of design, manufacturing, and services. Finally, he includes a short concluding section discussing metrics for assessing results of the implementation of Ultimate Six Sigma.
      I found the opening discussion on developing and measuring customer loyalty interesting and thought-stimulating. Bhote makes a convincing argument on the importance and efficacy of nurturing dedicated customers, as opposed to spending large resources on finding new customers. He introduces five disciplines to strive for the goal of zero customer defects:
      -- Reduce and differentiate the customer base
      -- Measure core customer defections
      -- Assess customer "wow"
      mass customization
      quality function deployment
      company effectiveness index
      -- Customer cultivation
      -- Establishing a company culture for customer loyalty

      I had not previously considered that a company might want to actually shed some customers who do not contribute much to the company's profitability, but Bhote's argument that the top 60% of customers usually make up for nearly 100% of profits shows that spending resources to keep the bottom 40% is not very efficient. Bhote also argues for putting a monetary value into the accounting figures for customer defections. This is a good idea to emphasize the cost of losing customers because of inferior quality or service; unfortunately, Bhote¡¦s work here does not provide much practical assistance in how to accurately measure such defections.
      Customer "wow" is that rush of delight in a customer's mind when they find an unanticipated but desirable feature in a product. Bhote provides a practical table to measure a customer¡¦s reaction to a company's product, called a "Customer Effectiveness Index." This takes several areas such as quality, reliability, price, ease of use, etc. and asks the customer to rate the importance of each area, and then the actual performance of the company in those areas. Bhote describes customer cultivation as "taking the customer's skin temperature every day." (p. 55) Finally, Bhote advocates four disciplines to build a company infrastructure that retains customer loyalty: meaningful metrics, a customer loyalty steering committee, a chief customer officer, and a customer defection SWAT team. These seem like good suggestions, but there is little concrete material expounding on how to establish these disciplines.
      Bhote's section on leadership does not contribute much new insight on the subject¡K he emphasizes that a leader must provide a vision, must unleash the creative potential of the workers, and must act ethically and responsibly. He does provide a somewhat useful table (if one edits the specialized jargon which confuses the list of attributes) which employees can use to measure leadership effectiveness, called the "Leadership Effectiveness Index." As in the previously mentioned Customer Effectiveness Index, this asks employees to rate the importance of and then performance of company leaders in the areas of "personal philosophies and views," and "enabling people to reach their full potential." The table is a good summary of 20 leadership attributes that would contribute to a quality corporation.
      Bhote advocates new ways of rating performance, along with making other suggestions for reorganization, in the section on organizational structure and culture. He lists the following "ten-step process for creating a culture of entrepreneurship." (p. 85)
      -- Eliminate bureaucracy
      -- Rebuild the organizing infrastructure (making it flatter)
      -- Change requirements for hiring employees (letting line people make hiring decisions)
      -- Train all employees (constantly and in applicable areas)
      -- Revamp performance appraisals
      -- Change the rules of compensation (giving large incentive payments based on performance)
      -- Design meaningful and egalitarian gain sharing
      -- Redesign promotion criteria (based on potential for leadership)
      -- Team synergy
      -- Total Involvement

      The actual fleshing out of these details must be done by the reader, as Bhote provides little detail, but attention to personnel practices (hiring, evaluating, training and promoting) is worth consideration. For example, a 360 degree performance rating system could incorporate ratings from subordinates, colleagues, customers, and suppliers, not just the traditional method of relying on the single evaluation of one¡¦s immediate superior. I¡¦m sure company lore is full of personality conflicts or misunderstood employees who were not fairly evaluated by the traditional system. With a fair evaluation system, one can then implement Bhote¡¦s suggestions to provide large pay incentives based on performance that promote entrepreneurship and creativity, and that share the gains of the company equitably.
      This brings Bhote to a discussion of the very important company stakeholder, the employee. His most useful ideas in this section are Job Design, Open Book Management, Self-Directed Work Teams, and The Minicompany. Bhote argues that ¡§the job is the core of motivation,¡¨ (p. 102), and that jobs must be re-designed to provide meaningfulness, responsibility, and knowledge of results. He proposes that this re-design be accomplished by combining tasks, forming natural work units, establishing client relationships, creating vertical job enrichment and opening feedback channels. (p. 103) One of the more pertinent practical suggestions is open
      book management, in which all employees are regularly given full financial information of the company. Bhote strongly advocates Self-Directed Work Teams as an alternative to corporate bureaucracy, although he completely ignores any drawbacks to the use of teams. There are certain situations in which individual work will be more desirable and efficient than team work. Finally, the Minicompany concept provides a way for companies to push decision-making and responsibility down closer to worker level, making the organization flatter and, hopefully, providing more incentive for employees to increase their productivity. Bhote proposes this push toward worker empowerment and ¡§industrial democracy¡¨ as the ultimate solution to making a profitable company, and this may very well work for most American corporations in an indivualistic society. I believe one should be cautious, however, in completely discarding more vertically-structured organizations, as many situations and perhaps different cultures will prefer more structured direction in work.
      Advocating supplier partnerships and more careful management of the supply chain is one of the stronger sections of Bhote¡¦s work. Bhote believes that supplier partnerships, with active company involvement in a supplier¡¦s design and manufacturing process, will produce improvements in quality, cost and cycle time. Since the majority of costs for most companies come from materials provided by suppliers, it certainly makes sense to take what is often a confrontational relationship into a collaborative, mutually-beneficial relationship. Bhote promotes limiting the number of suppliers to a quality few, taking the time to build a relationship which provides reliable, quality inputs. Partly to facilitate this close relationship, and because he believes there are numerous hidden costs in overseas outsourcing, Bhote also recommends keeping suppliers close to the production process. An important feature of the supplier relationship is to develop Early Supplier Input into design of parts or material supplied. He proposes an organizational structure that builds teams that are cross-functional and cross-company, that enhance the communication between supplier and buyer.
      The following section discusses three major techniques, or ¡§high octane engines of thrust,¡¨ for increasing company effectiveness and profitability: Quality, Cost, and Cycle Time. This section is full of tools, many of them complicated statistical tools, that require much more detailed explanation from some outside source¡Xof course, Bhote would be happy to sell you his books on those very subjects! This section also suffers from being narrowly applicable to manufacturing, and is much less useful for the service industry. Bhote¡¦s three favorite tools, which he of course designed or radically improved, are Design of Experiments (DOE), Multiple Environment Over Stress (MEOST), and Total Value Engineering (TVE). The Total Value Engineering concept is a general technique aimed at maximizing customer loyalty at minimum cost. This is another way of looking at developing customer loyalty, but analyzes the cost of developing that loyalty. Bhote¡¦s case studies in this section are useful for giving ideas on how to assess what customers want and what can be done to fill their needs at lowest cost. The key of Total Value Engineering is to be aware of the customer¡¦s needs, and spend just as much as necessary to fill the need and develop customer loyalty¡Kanything else is unneeded and inefficient.
      After discussing ways to involve and develop stakeholders, and then giving a cursory knowledge about tools to improve effectiveness and profitability, Bhoke attempts to show how Ultimate Six Sigma can be applied to three functional areas of design, manufacturing and service. The first two areas involve technical discussions specific to a company producing a product that can be analyzed for physical defects. The more interesting section is the attempt to apply the concepts to services. Bhote claims that Ultimate Six Sigma is the cure for service industry inefficiencies, but in fact the discussion focuses almost exclusively on management techniques to improve service sections within a company. The operative concept here is the Next Operation as Customer (NOAC). This was a concept initiated in Japan in the quality movement with the goal to improve quality, cost, cycle time and effectiveness. Bhote explains how he adapted it and then Motorola ¡§packaged it to extend Six Sigma process from a manufacturing and product focus to all white-collar operations.¡¨ (p. 287) This is simply encouraging a company to work as a large team, or perhaps as a collection of minicompanies, and to try to satisfy internal customers just as one would satisfy the end customer in order to succeed in the business. The method includes setting specifications for services, perhaps in timeliness or quality, and then providing internal rewards or penalties according to the ability to meet the standards.
      Though much of Bhote¡¦s book remains applicable only to manufacturing, providing only a superficial and sometimes unorganized explanation of many tools and techniques, it makes significant strides in encompassing the design and service areas, and there is still much to be recommended in its reading. The how-to lists of business disciplines may take some expansion and individual research, but they are a good consolidated list of actions on which to focus to make one¡¦s business more effective. In the same way, the self-assessment, or health audits, at the end of each chapter offer a practical way to measure how far a company is in implementing Ultimate Six Sigma as a management system. The focus on customer rings loud and clear throughout Bhote¡¦s book, whether it¡¦s the external customer buying or using the final product or service, or an internal customer producing a key component or adding value to the final product. Business managers may see profitability as the bottom line, but one can¡¦t have profit without customers, and having loyal customers is the best way to ensure long-term solvency. This call to focus on the customer is not new, but remains an enduring principle, and Bhote provides some useful ways to maintain that focus, and move toward ¡§Total Business Excellence.¡¨

      4 out of 5 stars Not your typical book on Six Sigma.......2003-04-11

      Several things need to be understood about this book. To begin with, the author is one of the most experienced Six Sigma professionals in the world. However, he has a very convoluted writing style that makes it difficult to understand some of the points he is trying to get across. Furthermore, this is not a book on Six Sigma per se, this is a book that describes how Ultimate Six Sigma can be applied to improve a variety of areas within a company from customer relations to supply chain management. Whenever I have heard someone criticize this book it usually revolves around the fact that the author believes his method of Six Sigma, Ultimate Six Sigma, is by far much better than most of the other Six Sigma programs on the market and this is perceived as being "preachy". I feel this type of criticism is unwarranted for the following reasons:

      1. The author does not state that all of the current providers of Six Sigma are shysters, he is merely stating that some Six Sigma consultants are less experienced than others and this has resulted in some companies not achieving the desired results from implementing Six Sigma.
      2. The author brings up some very interesting points in regards to how companies can improve their efficiency through new management techniques as well as through Ultimate Six Sigma. What is really nice about this book is that the author provides accompanying graphs, charts, and checklists in each chapter.
      3. Since there is no one perfect book on the topic of Six Sigma, and since it is always a good idea to keep learning, this book is well worth the money. For those who buy this book and understand that it isn't a "how to" book on Six Sigma will be satisfied.

      Do I recommend this book? Yes. However, if this is the first book you're thinking of buying on Six Sigma I suggest that you buy one of the following books first or in conjunction with this book:

      A. Sailing through Six Sigma
      B. What is Six Sigma?
      C. Lean Six Sigma
      D. The Six Sigma Way: How GE, Motorola, and other Top Companies are Honing Their Performance
      E. The Six Sigma Handbook, Revised and Expanded: The Complete Guide for Greenbelts, Blackbelts, and Managers at All Levels
      F. Implementing Six Sigma: Smarter Solutions Using Statistical Methods, 2nd Edition

      1 out of 5 stars Worst Book on Six Sigma.......2003-01-13

      This book is a time waster. One of the terrible book on Six Sigma.
      The Ultimate Six Sigma: Beyond Quality Excellence
      Average customer rating: 3.5 out of 5 stars
      • Excellent broad gauge approach to Six Sigma
      • Blinded by jargon
      The Ultimate Six Sigma: Beyond Quality Excellence
      Keki R. Bhote
      Manufacturer: AMACOM/American Management Association
      ProductGroup: Book
      Binding: Hardcover

      GeneralGeneral | Business & Investing | Subjects | Books
      LeadershipLeadership | Management & Leadership | Business & Investing | Subjects | Books
      Quality ControlQuality Control | Management & Leadership | Business & Investing | Subjects | Books
      Total Quality ManagementTotal Quality Management | Management & Leadership | Business & Investing | Subjects | Books
      All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
      Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
      Similar Items:
      1. World Class Quality: Using Design of Experiments to Make It Happen World Class Quality: Using Design of Experiments to Make It Happen
      2. Power of Ultimate Six Sigma(r), The: Keki Bhote's Proven System for Moving Beyond Quality Excellence to Total Power of Ultimate Six Sigma(r), The: Keki Bhote's Proven System for Moving Beyond Quality Excellence to Total
      3. World Class Reliability: Using Multiple Environment Overstress Tests to Make it Happen World Class Reliability: Using Multiple Environment Overstress Tests to Make it Happen
      4. The Lean Six Sigma Pocket Toolbook: A Quick Reference Guide to 100 Tools for Improving Quality and Speed The Lean Six Sigma Pocket Toolbook: A Quick Reference Guide to 100 Tools for Improving Quality and Speed

      ASIN: 0814406777

      Book Description

      Six Sigma started as a revolutionary quality tool at Motorola, gained fame as a powerful driver of cost savings at GE, and has spawned an entire industry of publications and consultants, many peddling a watered-down version of the original Motorola Six Sigma process.

      Now, Keki Bhote, one of the founders of Six Sigma, taps into the rigors and rewards of this breakthrough process--but moves it beyond mere quality to focus on total business excellence in 12 key areas.

      From customer loyalty to leadership to supply chain management, The Ultimate Six Sigma provides the techniques and metrics needed to measure success, and supplies self-assessment audits to help readers ensure that they're getting it right.

      Case studies illustrate how Six Sigma has been successfully implemented in each key area.

      Customer Reviews:

      5 out of 5 stars Excellent broad gauge approach to Six Sigma.......2003-05-17

      I'm sure no expert in the Six Sigma area, but I've read five or six books in the space and particularly liked this book. I'm a business person who has some responsibility for process efficiency and effectiveness and this book gave me more useful information about process measurement, process change and necessary culture change than any of the other books I've read. I particulary liked Chapter 14, which extends the quality movement to knowledge workers in service processes - the kind of processes that dominate US businesses today, even in manufacturing firms.

      Mr. Bhote's analysis of the problems with these processes and his prescription to make them faster, better and cheaper is extensive and works in my business. Unlike the reviewer above, I think his description of Next Operation As Customer (NOAC) is both complete and addresses a VERY large problem for workplaces in all advanced economies - how to measure and improve business processes that are driven by the inventive, innovative work of white collar people. After all, the largest cost element, in aggregate, for US business is the direct labor cost of knowledge workers. His book is the only one I know that systematically addresses ways to get measurable productivity gains from this big corporate expense.

      I can't speak to the efficacy of this book for Six Sigma green belts, black belts and master black belts. I am none of those. However, if you are a business person responsible for getting the most from your most expensive element of production, you won't be disappointed with this book.

      2 out of 5 stars Blinded by jargon.......2002-12-12

      I'll tell you right away, I didn't read this entire book. In fact I only browsed it. I was put off by the first half of the book which disses just about every other flavor of Six Sigma out there. Of course, this book tells you the *right* way to do it. As to jargon: on page 332 he uses the acronym NOAC (next operation as customer). Then he goes on to talk about it for two pages without ever really defining it. You see, he's a professional. Don't try this at home.

      If you need a cook book and love jargon, this is the book for you.

      Info-line : Systems Thinking
      Average customer rating: Not rated
        Info-line : Systems Thinking
        Carol Ann Zulauf
        Manufacturer: American Society for Training & Development
        ProductGroup: Book
        Binding: Paperback

        Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
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        4. Human Resource Champions Human Resource Champions
        5. Research Methods for Organizational Studies Research Methods for Organizational Studies

        ASIN: 1562862103

        Book Description

        Introduces systems thinking as a way to approach a problem from a holistic perspective and put it into context with the objective of finding the most effective place to make an intervention. Presents the process, benefits, and characteristics of systems thinking. Identifies six basic principles of systems thinking and outlines eight steps to help think systematically. Job aid includes a checklist to help practice and implement systems thinking.
        Systems thinking (Info-line)
        Average customer rating: Not rated
          Systems thinking (Info-line)
          Carol Ann Zulauf
          Manufacturer: ASTD
          ProductGroup: Book
          Binding: Unknown Binding
          ASIN: B0006R0ZK2

          The Eclipse of Keynesianism: The Political Economy of the Chicago Counter-Revolution
          Average customer rating: 1 out of 5 stars
          • Recycled academic journal articles do not make a good book
          The Eclipse of Keynesianism: The Political Economy of the Chicago Counter-Revolution
          Robert Leeson
          Manufacturer: Palgrave Macmillan
          ProductGroup: Book
          Binding: Hardcover

          Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
          TheoryTheory | Economics | Business & Investing | Subjects | Books
          GeneralGeneral | Business & Investing | Subjects | Books
          GeneralGeneral | Business & Finance | New & Used Textbooks | Stores | Books
          History & TheoryHistory & Theory | Economics | Business & Finance | New & Used Textbooks | Stores | Books
          GeneralGeneral | Economics | Business & Finance | New & Used Textbooks | Stores | Books
          ASIN: 0312235755

          Book Description

          This book examines the process by which Keynesianism, with its sympathetic view of the role of government in the economy and society, lost influence among economists and policy makers and was replaced by more negative views about government intervention and more positive views about the role of the market as a social organizer.

          Customer Reviews:

          1 out of 5 stars Recycled academic journal articles do not make a good book.......2004-07-19

          Leeson(L)essentially is republishing a few past journal articles.He includes one new essay in an attempt to tie the book together.His discussion of the Keynes-Tinbergen exchange of 1939-1940 on the methodology of ecomometrics,as well as Tinbergen's belief that he could test different theories of the business cycle and correctly model expectations, is badly marred by his belief that other economists,like M. Friedman and R. Lucas ,whose partially correct analysis appeared in print 20-40 years after the pathbreaking work of Keynes,deserves equal billing with Keynes's seminal contribution that should stand alone.A vastly superior treatment of these topics was published in 2000 by H.A.Keuzenkamp,titled "Probability,Econometrics and Truth",by Cambridge University Press.Strangely,L,whose book appeared over a year later,does not cite Keuzenkamp's book.Finally,the reader on a budget would do well to xerox the essay by H.Pesaran and P.Smith,titled"Keynes on Econometrics" contained in a book of essays called"Keynes's Economics:Methodological Issues",edited by Pesaran and Lawson in 1985.L's book is simply not worth the money .If you are going to buy a book in this area ,buy Keuzenkamp's.Period.
          The Eclipse of Keynesianism: The Political Economy of the Chicago Counter-Revolution
          Average customer rating: Not rated
            The Eclipse of Keynesianism: The Political Economy of the Chicago Counter-Revolution
            Robert Leeson
            Manufacturer: Palgrave Macmillan
            ProductGroup: Book
            Binding: Paperback
            ASIN: B000OTH384

            Growth, Industrial Organization and Economic Generalities
            Average customer rating: Not rated
              Growth, Industrial Organization and Economic Generalities
              William J. Baumol
              Manufacturer: Edward Elgar Publishing
              ProductGroup: Book
              Binding: Hardcover

              GeneralGeneral | Organizational Behavior | Business & Investing | Subjects | Books
              Development & GrowthDevelopment & Growth | Economics | Business & Investing | Subjects | Books
              Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
              InternationalInternational | Economics | Business & Investing | Subjects | Books
              TheoryTheory | Economics | Business & Investing | Subjects | Books
              GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
              GeneralGeneral | Business & Investing | Subjects | Books
              Organizational BehaviorOrganizational Behavior | Business Management | Professional & Technical | Subjects | Books
              All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
              ASIN: 1843763508

              Book Description

              This compendium of essays brings together some of William Baumol's most distinguished and acclaimed papers with some that are more rare, including a discussion of the growth and innovation mechanism that accounts for the unprecedented growth performance of the market economies. Among many other papers of note are a discussion of appropriate regulatory principles for privatized and deregulated firms, and a survey of the accomplishments of economists in the past century and the past millennium. This collection includes the following essays:

              • Productivity Growth, Convergence and Welfare: What the Long-Run Data Show
              • On the Possibility of Continuing Expansion of Finite Resources
              • Social Wants and Dismal Science: The Curious Case of the Climbing Costs
              • Towards Microeconomics of Innovation: Growth Engine Hallmark of Market Economies
              • Industrial Organization, Regulation and Privatization
              • Use of Antitrust to Subvert Competition
              • Predation and the Logic of the Average Variable Cost Test.

              The papers engage with an eclectic range of issues and represent a vignette of the author's varied contributions to the economic literature.

              Advertising: Concept and Copy, Second Edition
              Average customer rating: 4.5 out of 5 stars
              • Bravo George Felton!
              • Great book for those who are advertisers
              • One of the best books on advertising.
              • mr. felton rocks!
              • You're not really an "ad guy" until you read this!
              Advertising: Concept and Copy, Second Edition
              George Felton
              Manufacturer: W. W. Norton
              ProductGroup: Book
              Binding: Paperback

              AdvertisingAdvertising | Commercial | Graphic Design | Design & Decorative Arts | Arts & Photography | Subjects | Books
              GeneralGeneral | Graphic Arts | Graphic Design | Design & Decorative Arts | Arts & Photography | Subjects | Books
              Pop CulturePop Culture | Graphic Design | Design & Decorative Arts | Arts & Photography | Subjects | Books
              GeneralGeneral | Arts & Photography | Subjects | Books
              GeneralGeneral | Business & Investing | Subjects | Books
              AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
              All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
              Arts & PhotographyArts & Photography | Qualifying Textbooks - Fall 2007 | Stores | Books
              Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
              Similar Items:
              1. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
              2. Creative Advertising: Ideas and Techniques from the World's Best Campaigns Creative Advertising: Ideas and Techniques from the World's Best Campaigns
              3. Cutting Edge Advertising II Cutting Edge Advertising II
              4. The Copy Workshop Workbook 2002 The Copy Workshop Workbook 2002
              5. Advertising Now. Print (Midi Series) Advertising Now. Print (Midi Series)

              ASIN: 0393731596

              Book Description

              How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.

              Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. 250 illustrations.

              Customer Reviews:

              5 out of 5 stars Bravo George Felton!.......2007-03-22

              This book will give you a good and serious all-around the world of advertising. There's always more than one creative solution but only one strategy. And that's what this book is all about: Finding the best concept/idea for the right strategy. Bravo George Felton!

              4 out of 5 stars Great book for those who are advertisers.......2006-11-02

              It's a great book for those who are advertisers or students who are studying advertising. The book is filled with colorful ads that help defend what the text is saying. It is very resourceful and beneficial in all aspects of advertising, from print ads and campaigns to television and radio commercial spots. I recommend it.

              5 out of 5 stars One of the best books on advertising........2006-06-26

              I have a huge library of books on advertising and copywriting, and I have to say, that this is one of my favorite books of all.

              This and Hey Whipple top my list, although this is written more of in a textbook format than the other book. I can't understand why that other teenage review would give a negative review of this book, especially if he didn't understand it. Teenagers know everything, and when they don't understand something they put it down I guess.

              Either way I can't stress enough how much i've learned from this book. It's a must-have, I repeat must-have if you are working in advertising today.

              5 out of 5 stars mr. felton rocks!.......2005-09-14

              i was lucky enough to have mr. george felton as a professor for copywriting. loved his class and loved his book. he teaches as well as he writes. our class was taught from his book by taking different excerpts from different chapters as lessons. both his class and his book have been first class all the way. a good book to read on advertising. it gives you a different perspective on the whole relm of the advertising industry. stellar book!

              5 out of 5 stars You're not really an "ad guy" until you read this!.......2001-07-27

              I read this book 4 years ago and still refer to it when I'm in a slump or just want to generate new ideas. I would suggest this to anyone in the advertising business or anyone interested in learning how to concept. It really gives a fresh and new perspection on how to look at a product, and then how to write about it. It's simple, funny and keeps you wanting to read more. I know a lot of George's work, and found it just as entertaining as informational as his articles. George kicks some serious concepting [rear].
              ADVERTISING CONCEPT AND COPY
              Average customer rating: Not rated
                ADVERTISING CONCEPT AND COPY
                George Felton
                Manufacturer: Prentice Hall
                ProductGroup: Book
                Binding: Paperback
                ASIN: B000OICDDK

                Occupational Safety and Health for Technologists, Engineers, and Managers
                Average customer rating: 3.5 out of 5 stars
                • A General Overview Of Occupational Safety
                • An Good Introductory Text
                • Excellent Service
                • A tremendous book
                • Poorly Written
                Occupational Safety and Health for Technologists, Engineers, and Managers
                David L. Goetsch
                Manufacturer: Prentice Hall
                ProductGroup: Book
                Binding: Hardcover

                GeneralGeneral | Business & Investing | Subjects | Books
                IndustrialIndustrial | Management & Leadership | Business & Investing | Subjects | Books
                GeneralGeneral | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
                Safety & HealthSafety & Health | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
                GeneralGeneral | Science | Subjects | Books
                Safety & HealthSafety & Health | Technology | Science | Subjects | Books
                All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
                ProfessionalProfessional | Qualifying Textbooks - Fall 2007 | Stores | Books
                ScienceScience | Qualifying Textbooks - Fall 2007 | Stores | Books
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                ASIN: 0131137646

                Book Description

                With an eye on the future and a finger on the pulse of today's rapid changes due to global competition, this straightforward, state-of-the-art guide addresses the key issues, concerns, and factors relating specifically to modern workplace environments in the safety and health professions. Highly functional in content and approach, it draws immediate connections between principles and their practices in real-world settings, includes the latest OSHA standards, and approaches safety and health issues from the perspective of Total Quality Management (TQM) and global competitiveness. The author examines accidents and their effects, theories of accident causation, the OSHA Act, standards, and liability, workers' compensation, ergonomic hazards, mechanical hazards and machine safeguarding, falling, impact, acceleration, industrial hygiene, safety analysis and prevention, accident investigation and reporting, ethics and safety, safety, health, and competition in the global marketplace and violence in the workplace. For safety directors and managers.

                Customer Reviews:

                3 out of 5 stars A General Overview Of Occupational Safety.......2006-10-09

                I used this book in a graduate Industrial Safety Management class, and agree with reviewer David Sullivan's assessment that this book is a good general overview of occupational safety and health issues, but that it is definitely more useful at the undergraduate level. I have a decent background in this area, and found no groundbreaking insights in this text, though I do believe that people (and especially students) new to the field would find it quite useful.

                The book is a fairly general survey of the issues inherent to contemporary occupational safety and health, and has good general overviews of all important large-scale issues. There are errors in this book, some are small, and most are fairly excusable, though there are generalizations and errors in the Electrical Hazards chapter (Chapter 12) that are fairly egregious. I thought that Chapter 21 ("Safety Analysis, Prevention, and Management") was one of the best chapters in the book: the introduction to techniques like FMEA and FTA was good, though I would have put this chapter considerably earlier in the text. The chapter on Worker's Compensation (Chapter 5) was positively painful to read, though I doubt that there is much that can be done to make the material especially captivating.

                Some of the material in this book is dated, but in general I think this is a satisfactory book to be used as an introduction to occupational safety students.

                4 out of 5 stars An Good Introductory Text.......2006-03-25

                This book is a good introduction into occupational safety. Some of the information, especially in the area of robotics safety and automation, is quite dated. While this book is used in some graduate programs, it is more suited for the undergraduate. Important historical items such as Chernobyl were left out while other less fatal disasters were left in, but we can forgive the author if he includes it in his next version.

                I would encourage the author to include references to other safety standards and more details into cumulative trauma disorders in the next volume.

                5 out of 5 stars Excellent Service.......2005-10-03

                I was provided quick an excellent service. Keep up the good work!

                5 out of 5 stars A tremendous book.......2004-03-12

                The above reviewer will obviously have occupational health issues, because smoking weed while writing reviews will cause one to be disoriented, lose their balance, and possibly fall off a 100 story construction site beam.

                This is an amazing book. While covering all of the topics in depth, this book is also easy to read, presenting the material in a fashion that allows the reader to recieve a complete understanding of the topic. This too was an assigned book for my class, and I'll be lucky if I get to take a Goetsch class again.

                1 out of 5 stars Poorly Written.......2002-04-05

                This is one of the most poorly written textbooks I've read. The author, who is apparently a Phd, writes with the style of a 7th or 8th grader; he uses poor grammar, is painfully repetitive, uses jargon from differing areas of specialty (such as medical terms that require a medical dictionary to understand), leaves out information that should be there (based on the topics covered in my construction safety class), includes irrelevant information, and is flat out wrong about some topics (UL and ASTM would be interested to know "any relationship between a fire rating and the reality of fire resistance may be little more than coincidental".) This is especially frustrating considering this is the fourth edition. There is some evidence that the author has substantial knowledge about the topic. However, he is out of date in some areas and, in general, he presents that knowledge poorly. Also, judging from the breadth of topics this author had written about it appears the old cliche is true: "Jack of all trades. Master of none." While there is some decent information in this book, it is a chore to read. This was a required text for my class. If you have a choice in the matter choose something (anything) else.
                Occupational Safety and Health in the Age of High Technology: For Technologists, Engineers, and Managers
                Average customer rating: Not rated
                  Occupational Safety and Health in the Age of High Technology: For Technologists, Engineers, and Managers
                  David L. Goetsch
                  Manufacturer: Prentice Hall College Div
                  ProductGroup: Book
                  Binding: Hardcover

                  Safety & HealthSafety & Health | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
                  OccupationalOccupational | Internal Medicine | Medicine | Medical | Professional & Technical | Subjects | Books
                  GeneralGeneral | Science | Subjects | Books
                  General & ReferenceGeneral & Reference | Technology | Science | Subjects | Books
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                  Obstetrics & GynecologyObstetrics & Gynecology | Specialties | Medicine | Subjects | Books
                  Occupational & Industrial MedicineOccupational & Industrial Medicine | Specialties | Medicine | Subjects | Books
                  ASIN: 0132282976
                  Industrial Safety and Health in the Age of High Technology: For Technologists, Engineers, and Managers
                  Average customer rating: Not rated
                    Industrial Safety and Health in the Age of High Technology: For Technologists, Engineers, and Managers
                    David L. Goetsch
                    Manufacturer: Prentice Hall College Div
                    ProductGroup: Book
                    Binding: Hardcover

                    Social Services & WelfareSocial Services & Welfare | Poverty | Current Events | Nonfiction | Subjects | Books
                    Safety & HealthSafety & Health | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
                    GeneralGeneral | Science | Subjects | Books
                    General & ReferenceGeneral & Reference | Technology | Science | Subjects | Books
                    Safety & HealthSafety & Health | Technology | Science | Subjects | Books
                    GeneralGeneral | Health, Mind & Body | Subjects | Books
                    ASIN: 0023442077
                    Occupational Safety and Health for Technologists, Engineers, and Managers. 4th
                    Average customer rating: Not rated
                      Occupational Safety and Health for Technologists, Engineers, and Managers. 4th
                      David L. Goetsch
                      Manufacturer: Prentice Hall
                      ProductGroup: Book
                      Binding: Paperback
                      ASIN: B000OHZHPC
                      Occupational Safety And Health: For Technologists, Engineers, And Managers
                      Average customer rating: Not rated
                        Occupational Safety And Health: For Technologists, Engineers, And Managers
                        David L. Goetsch
                        Manufacturer: Prentice Hall
                        ProductGroup: Book
                        Binding: Paperback
                        ASIN: B000OJ1G9Q

                        How to Audit Your Business Contingency & Continuity Plan to Ensure It Covers Sept. 11 Threats (Enterprise Protection, Control, Audit, Security, Risk Management and Business Continuity)
                        Average customer rating: Not rated
                          How to Audit Your Business Contingency & Continuity Plan to Ensure It Covers Sept. 11 Threats (Enterprise Protection, Control, Audit, Security, Risk Management and Business Continuity)
                          J. & Masp Consulting Group Kuong
                          Manufacturer: Management Advisory Pubns
                          ProductGroup: Book
                          Binding: Hardcover

                          GeneralGeneral | Business & Investing | Subjects | Books
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                          ASIN: 0940706598

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