Mail and Grow Rich
Average customer rating: Not rated
    Mail and Grow Rich
    Ted Ciuba
    Manufacturer: Parthenon Marketing, Inc.
    ProductGroup: Book
    Binding: Paperback
    ASIN: B000WCOVVK
    Mail and Grow Rich
    Average customer rating: 3 out of 5 stars
    • GREAT RESOURCE!
    • Great Book! Excellent & Practical Advice!
    • Dont waste your time or money!
    • DISAPPOINTING AT BEST.....
    • It works, if you work it!
    Mail and Grow Rich
    Ted Ciuba
    Manufacturer: Parthenon Marketing, Inc.
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Job Hunting & Careers | Business & Investing | Subjects | Books
    GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
    GeneralGeneral | Business & Investing | Subjects | Books
    GeneralGeneral | Reference | Business & Investing | Subjects | Books
    Mail OrderMail Order | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
    GeneralGeneral | Reference | Subjects | Books
    ASIN: 0967241405

    Book Description

    Mail and Grow Rich: How To Get Rich In "Mail Order" in the Information Age, by Ted Ciuba, shows you how anybody can get rich in "mail order" in today's cyber-age.

    Using today's simple technology tools like the phone, a fax, a computer, and the neighborhood copy machine working part-time from your home you can quickly, easily, and safely earn well over $100,000 per year in "Mail Order" in the *Information Age*! 100% guaranteed.

    In Mail and Grow Rich you get TODAY's version of mail order laid bare, so that your very first venture can succeed beyond your wildest dreams! Just stick your eyeballs on these chapter titles! 1. Secrets To Earning $3,288 In Less Than 1 Hour, 2. Blowing The Lid Off The World's Most Profitable Business, 3. Information Marketing, 4. Reality Check 101, 5. "Mail Order" in the Information Age!" 6. The Principles of Wealth. Imagine what you'll learn!

    Also includes special bonus insert by Ted Nicholas, a self-made marketing millionaire 500 times over! Don't miss "Message To Friends Who Want To Become Millionaires."

    Here's just a few of the hundreds of things you'll discover...

    * How to start from home part-time with zero expenses

    * In black and white just how easy it is to earn your first $1 million

    * The most distinguishable secret of mail order, that virtually guarantees your success!

    * The mechanics of the "direct response" business, and why it's the only business you should ever consider

    * An internet strategy that can immediately take you to a $100,000 income, all by itself! Play it right, and the sky's the limit!

    * Exactly why Information Marketing is so lucrative, with instant returns of 7,000% and more

    * How to sell products you don't even own... with joint venture partners

    You can have all the wealth, security, freedom, and prestige that you crave. Literally, Financial Freedom is but months or weeks away!

    Customer Reviews:

    5 out of 5 stars GREAT RESOURCE!.......2006-01-02

    This book is an awesome resource. I'm very surprised at Ted's ability to describe in detail what it takes to "get rich" on the Ineternet. He is very perceptive, describing the steps to take to make it happen for you and your family. BUY this book.....you will THANK YOURSELF!

    4 out of 5 stars Great Book! Excellent & Practical Advice!.......2003-11-24

    I will tell everyone I know to read this book! It's very informative and practical. Excellent resource for the modern, self-improving person!

    1 out of 5 stars Dont waste your time or money!.......2002-11-28

    Ted Ciuba is a marketer and pitch man who uses this book to sell his much more expensive programs. This book is one long sales pitch. You'll get nothing out of it.

    2 out of 5 stars DISAPPOINTING AT BEST............2001-12-28

    Once I began flipping through the pages of "Mail and Grow Rich", i soon found myself motivated, excited and eager to begin my online mail order business. I have several ideas and this seemed like a comprehensive guide to start a potential blockbuster career. The reason for my excitement, i'd like to explain, was that once I began reading this book, it seemed unbiased, and quite fair in its portrayal of the possibilities in internet ventures. My excitement quickly began to subside and the feeling within my gut that I had been swindled began to grow and grow. Numerous times throughout the book, Ted Ciuba promotes a more expensive venture that he can offer you that has THE COMPLETE guides that are missing from this book. For a mere 3 or 4 hundred dollars.....YOU TOO can become an internet success story. Had this book not had any alterior motive to gain more money than I had already spent for it, I would have been pleased with that in itself. Word of mouth and reviews such as these can be quite powerful in their persuasion. Hint: Do your research, and dont be surprised once you see what Ted Ciuba has in store for you. If you really want this novellette, buy a used one for much cheaper. Good Luck with your Internet Ventures.

    5 out of 5 stars It works, if you work it!.......2001-11-25

    The strategies and techniques outlined in this book work. I know. I just got my latest joint venture commission check in the mail today, and all I can say is WOW! Of course it won't work for everyone. Only those who are willing to act.
    How to grow rich in mail order (An S.E.M. study)
    Average customer rating: Not rated
      How to grow rich in mail order (An S.E.M. study)

      Manufacturer: Associated Publishers
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Business & Investing | Subjects | Books
      Management & LeadershipManagement & Leadership | Business & Investing | Subjects | Books | Business Ethics | Consolidation & Merger | Decision-Making & Problem Solving | Distribution & Warehouse Management | Industrial | Information Management | Leadership | Management | Management Science | Motivational | Negotiating | Operations Research | Planning & Forecasting | Pricing | Production & Operations | Project Management | Quality Control | Risk Assessment | Statistics | Strategy & Competition | Systems & Planning | Systems Analysis | Teams | Total Quality Management | Training
      ASIN: 0940902001

      Implementing Student-Led Conferences (Experts In Assessment Series)
      Average customer rating: Not rated
        Implementing Student-Led Conferences (Experts In Assessment Series)
        Jane M. Bailey , and Thomas R. Guskey
        Manufacturer: Corwin Press
        ProductGroup: Book
        Binding: Paperback

        EducationEducation | Reference | Business & Investing | Subjects | Books
        GeneralGeneral | Education | Nonfiction | Subjects | Books
        Parent ParticipationParent Participation | Education | Nonfiction | Subjects | Books
        AdministrationAdministration | Education Theory | Education | Nonfiction | Subjects | Books
        AssessmentAssessment | Education Theory | Education | Nonfiction | Subjects | Books
        GeneralGeneral | Reference | Education | Nonfiction | Subjects | Books
        GeneralGeneral | Education | Professional & Technical | Subjects | Books
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        2. A School-Wide Approach to Student-Led Conferences: A Practitioner's Guide A School-Wide Approach to Student-Led Conferences: A Practitioner's Guide
        3. An Introduction to Using Portfolios in the Classroom An Introduction to Using Portfolios in the Classroom
        4. The Portfolio Organizer: Succeeding With Portfolios in Your Classroom The Portfolio Organizer: Succeeding With Portfolios in Your Classroom
        5. The Portfolio Book: A Step-By-Step Guide for Teachers The Portfolio Book: A Step-By-Step Guide for Teachers

        Accessories:
        1. Braun IRT 4020 ThermoScan Ear Thermometer Braun IRT 4020 ThermoScan Ear Thermometer

        ASIN: 0803968566

        Book Description

        Students and parents benefit from this powerful communication tool!

        Jane Bailey and Thomas Guskey, leaders in the field of student assessment, address a nagging issue for both beginning and veteran teachers—how to effectively communicate to parents the learning progress of their children. Every teacher knows the sinking feeling of facing a sea of anxious parents with limited time for in-depth discussion.

        Now there is a way for students to take responsibility in communicating their progress and for parents to get the satisfaction they deserve. In this new approach, the teacher serves as facilitator as students lead their parents through a discussion of their work. An important benefit in this innovation—students are required to evaluate and reflect upon their work!

        Highlights of Implementing Student-Led Conferences include:

        A rich resource section includes everything you need to prepare, conduct, and evaluate successful student-led conferences—sample conference announcements and formats, portfolio planners, reproducible letters, parent and student response forms, teacher surveys, and much more!

        This is an essential resource for teachers and administrators at every school level to maximize time, improve communication with parents, and encourage student self-reliance.

        American and Japanese Business Discourse: A Comparison of Interactional Styles (Advances in Discourse Processes)
        Average customer rating: 5 out of 5 stars
        • Helpful overview of the differences in communication styles.
        American and Japanese Business Discourse: A Comparison of Interactional Styles (Advances in Discourse Processes)
        Haru Yamada
        Manufacturer: Ablex Publishing
        ProductGroup: Book
        Binding: Hardcover

        CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
        Running Meetings & PresentationsRunning Meetings & Presentations | Skills | Business & Investing | Subjects | Books
        GeneralGeneral | Business & Investing | Subjects | Books
        NegotiatingNegotiating | Management & Leadership | Business & Investing | Subjects | Books
        GeneralGeneral | Psychology & Counseling | Health, Mind & Body | Subjects | Books
        GeneralGeneral | Social Sciences | Nonfiction | Subjects | Books
        CultureCulture | Sociology | Social Sciences | Nonfiction | Subjects | Books
        Social SituationsSocial Situations | Sociology | Social Sciences | Nonfiction | Subjects | Books
        CommunicationCommunication | Words & Language | Reference | Subjects | Books
        ASIN: 0893918008

        Customer Reviews:

        5 out of 5 stars Helpful overview of the differences in communication styles........2000-10-26

        This book examines the differences in communication strategies between Japanese and American Business people. Comparisons are made in terms of who initiate the interaction, who speaks the most, backchannelling in communication, and how their speech strategy differ from each other. Yamade concludes that Americans usually speak direct to the point and speaks the most in an interaction when he/she initiate the conversation, while Japanese try to familiarize themselves before getting into business. Other notable Japanese conversation strategies include bringing in examples, silent shifts in conversational topics and frequent backchannels. Yamada makes reference to other authorities in cross-cultural communication between American and Japanese business people, and criticise them in mentioning "talk things over" when communication with Japanese businessmen fails. This is not a wise move as Japanese people prefer silence over talking, and the attempts to "talk things over" may farther complicate the situation. I recomment this book to business people who need to deal with Japanese clients or trying to make a new relationship with Japanese business partner(s). I also recommend this to students and researchers alike who are studying the differences in communication strategies between American and Japanese. This book is not an 'introduction to business' type book like one by de Mente, but is a result of a detailed research into American and Japanese communication styles. The quality of insights into Japanese culture is also helped by the author's background, who is a second-generation Japanese living in America.
        American and Japanese Business Discourse: a Comparison of Interactional Styles
        Average customer rating: Not rated
          American and Japanese Business Discourse: a Comparison of Interactional Styles
          Haru Yamada
          Manufacturer: AbLEX
          ProductGroup: Book
          Binding: Hardcover
          ASIN: B000LZK5G8

          Thinking About Quality: Progress, Wisdom, and the Deming Philosophy
          Average customer rating: 5 out of 5 stars
          • Awesome Book on Deming and Baldridge Award
          • An Easy Read & Good Orientation to the Topic
          • A further description of the Deming Management Method
          • Examples of successes across a wide range of organizations.
          Thinking About Quality: Progress, Wisdom, and the Deming Philosophy
          Lloyd Dobyns
          Manufacturer: Crown
          ProductGroup: Book
          Binding: Hardcover

          GeneralGeneral | Business & Investing | Subjects | Books
          Quality ControlQuality Control | Management & Leadership | Business & Investing | Subjects | Books
          Total Quality ManagementTotal Quality Management | Management & Leadership | Business & Investing | Subjects | Books
          Industrial, Manufacturing & Operational SystemsIndustrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books | Engineering Economics | Ergonomics | General | Industrial Design | Industrial Technology | Machinery | Manufacturing | Packaging | Production, Operation & Management | Productivity | Quality Control | Safety & Health | Systems
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          3. A Higher Standard of Leadership: Lessons from the Life of Gandhi A Higher Standard of Leadership: Lessons from the Life of Gandhi
          4. You Are the Message You Are the Message
          5. Delivering Knock Your Socks Off Service (Knock Your Socks Off Series) Delivering Knock Your Socks Off Service (Knock Your Socks Off Series)

          ASIN: 081292133X
          Release Date: 1994-04-12

          Book Description

          An end to the misunderstandings of W. Edwards Deming's work--the book that finally provides a relationship between his ideas and the way businesses should be run.

          Customer Reviews:

          5 out of 5 stars Awesome Book on Deming and Baldridge Award.......2007-01-06

          This is an awesome book on Deming Philosophy and gives a great comparison between Deming and the Malcolm Baldridge award.

          I have studied Deming for 16 years (I've read his two books and over 14 others written about his philosophy). I also own the Deming libary volume 1-9 and the Deming 4 day seminar on DVD.

          What's great about the book is that authors spent time with Deming over many years of his life getting to know him and trying to distill his teachings into something that common people could understand. The result is a book that is weak on statistics but gives a great introduction and summary of Demings philosophy for someone new to or experienced with Deming. It's Deming philosophy for the masses.




          5 out of 5 stars An Easy Read & Good Orientation to the Topic.......2002-02-16

          This book or one similar should be a required first reading for those interested in more than keeping quality records. It orients the reader to the true driving force behind quality movements--burning desire for customer satisfaction. Have a copy or two in your facility library and make sure your new employees read at least the first 4-5 chapters.

          4 out of 5 stars A further description of the Deming Management Method.......1998-06-12

          Dr. Deming called Dobyns and Crawford-Mason "the broadcasters and clarifiers of [his] message for a larger audience." Their book and PBS series Quality or Else introduced the general public to the Deming Management Method.

          5 out of 5 stars Examples of successes across a wide range of organizations........1998-02-27

          Drawing on their extensive work to produce the documentary "If Japan Can, Why Can't We?," the authors provide excellent examples of successes from quality focused organizations across the spectrum, including education and government. A good read for skeptics. A good motivator for those working through challenges.

          Dynamic Planning: The Art of Managing Beyond Tomorrow
          Average customer rating: Not rated
            Dynamic Planning: The Art of Managing Beyond Tomorrow
            Beverly Goldberg , and John Sifonis
            Manufacturer: Oxford University Press, USA
            ProductGroup: Book
            Binding: Hardcover

            Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
            ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
            Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
            GeneralGeneral | Business & Investing | Subjects | Books
            MISMIS | Industries & Professions | Business & Investing | Subjects | Books
            EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
            ASIN: 0195083083

            Book Description

            It is increasingly clear that the intelligent use of technology makes a significant difference to a firm's ability to compete in today's complex global marketplace. Executives who are trying to integrate business and Information Technology strategies have made enormous strides. But it is still not enough, say Beverly Goldberg and John Sifonis. In Dynamic Planning, Goldberg and Sifonis offer leaders a tested, successful way to integrate new ideas and processes and technologies into any business, to improve their bottom line and to build a foundation for competing more effectively in the future. In this elegant blend of practical consulting experience and four years of extensive research, Goldberg (an executive at a New York-based think tank) and Sifonis (rated one of the top ten management consultants in America by Information Week) introduce the Dynamic Planning Framework SM, a pragmatic tool for business and IT managers. Dynamic planning is based on four interrelated principles: taking a long-term view; holistic thinking; openness to change; and integrating business and technology. By uncovering weaknesses, the Dynamic Planning Framework helps managers choose which processes to redesign. By encouraging comparisons with other organizations, it leads to improved quality and customer satisfaction. By instilling awareness of the need to constantly monitor developments in the economy, in technology, and in the social and political climate, it helps executives create and maintain a flexible, learning organization. Through numerous, exciting case histories of national and multinational companies, the book illustrates the activities involved in the Dynamic Planning Framework, including the Strategic Alignment Model, the groundbreaking process for integrating business and IT strategy, which is based on a landmark MIT project in which Sifonis participated. Other essential techniques include critical success factor analysis and assumption surfacing, possibilities analysis, enterprise planning, mission statement development, change management programs, and monitoring and evaluating performance. Dynamic Planning is a valuable tool for integrating both sides of a company--business strategy and information technology--to address today's issues and to gain tremendous long-term benefits in an uncertain, challenging business climate. It also teaches how to drive new ideas and technologies into the organization's culture so that they bring the benefits they promise--and that business is desperate for in this difficult and troubling decade.
            Dynamic Planning, The Art Of Managing Beyond Tomorrow
            Average customer rating: Not rated
              Dynamic Planning, The Art Of Managing Beyond Tomorrow
              Beverly; Sifonis, John G. Goldberg
              Manufacturer: Oxford University Press, USA
              ProductGroup: Book
              Binding: Paperback
              ASIN: B000OK65PK

              The Whiteness of Power: Racism in Third World Development and Aid
              Average customer rating: 5 out of 5 stars
              • A Book to Change the Way You Think
              The Whiteness of Power: Racism in Third World Development and Aid
              Paulette Goudge
              Manufacturer: Lawrence And Wishart Ltd
              ProductGroup: Book
              Binding: Paperback

              Economic Policy & DevelopmentEconomic Policy & Development | Economics | Business & Investing | Subjects | Books
              Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
              GeneralGeneral | Business & Investing | Subjects | Books
              Social PolicySocial Policy | Government | Nonfiction | Subjects | Books
              CulturalCultural | Anthropology | Social Sciences | Nonfiction | Subjects | Books
              GeneralGeneral | Social Sciences | Nonfiction | Subjects | Books
              GlobalizationGlobalization | Politics | Nonfiction | Subjects | Books
              ASIN: 0853159572

              Book Description

              This provocative and challenging work examines the way in which much third-world aid, far from contributing to the prosperity of recipient countries, helps to sustain global relations of domination and subordination. Based on the author's personal experiences as a volunteer in Nicaragua and in-depth interviews with development and aid workers, this study focuses on the role that race plays in development and the impact of the unacknowledged and often unconscious assumptions of Western whites. By scrutinizing the motivations of those with good intentions, the role and influence of whiteness in the developing world is brought to the forefront.

              Customer Reviews:

              5 out of 5 stars A Book to Change the Way You Think.......2005-01-14

              In her book Goudge gives specific examples of how ingrained racism has become in the everyday life of First World citizens. Drawing from her own experiences in Nicaragua during and after the Contra War, Goudge exposes a side of international aid that most dont know exists. Goudge urges her readers to recognize the power imbalance and take responsibility for all it entails, This includes giving the third world a voice in their own development and the willingness to have an open, honest discussion with the Third World without demanding Western standards or practices.
              After reading this book and having the priviledge of discussing it with classmates and even Goudge herself, I can honestly say that I will never read a newspaper, watch the evening news, listen to a lecture, or think of foreign aid in the same way again.

              Comercio Internacional Argentino y El Papel Moneda Convertible 1880-1900
              Average customer rating: Not rated
                Comercio Internacional Argentino y El Papel Moneda Convertible 1880-1900
                John Williams
                Manufacturer: Eduntref
                ProductGroup: Book
                Binding: Paperback

                Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                ArgentinaArgentina | South America | Americas | History | Subjects | Books
                SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
                ArgentinaArgentina | Sur América | Las Américas | Historia | Libros en español | Formats | Books
                Historia de la EconomíaHistoria de la Economía | Economía | Negocios e inversiones | Libros en español | Formats | Books
                No-FicciónNo-Ficción | Libros en español | Formats | Books | Automotriz | Ciencias Sociales | Crimen y Criminales | Educación | Estudios de la Mujer | Feriados | Filosofía | Gobierno | Hechos Verídicos | Planeamiento Urbano y Desarrollo | Política | Sucesos de Actualidad | Transportación
                Contabilidad y FinanzaContabilidad y Finanza | Profesional y Técnico | Libros en español | Formats | Books | Contabilidad | Finanza | Industrias y Profesiones | Internacional
                ASIN: 9872050988

                Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
                Average customer rating: Not rated
                  Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
                  Arthur Asa Berger
                  Manufacturer: Rowman & Littlefield Publishers, Inc.
                  ProductGroup: Book
                  Binding: Paperback

                  AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                  Consumer BehaviorConsumer Behavior | Marketing & Sales | Business & Investing | Subjects | Books
                  GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                  Popular CulturePopular Culture | Social Sciences | Nonfiction | Subjects | Books
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                  GeneralGeneral | Sociology | Social Sciences | Nonfiction | Subjects | Books
                  CultureCulture | Sociology | Social Sciences | Nonfiction | Subjects | Books
                  Media StudiesMedia Studies | Social Sciences | Nonfiction | Subjects | Books
                  GeneralGeneral | Arts & Photography | Subjects | Books
                  GeneralGeneral | Performing Arts | Arts & Photography | Subjects | Books
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                  ASIN: 0742527247

                  Book Description

                  Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. New material includes classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children. Visit our website for sample chapters!
                  Ads, Fads, and Consumer Culture
                  Average customer rating: Not rated
                    Ads, Fads, and Consumer Culture
                    Arthur Asa Berger , and Arthur Asa Berger
                    Manufacturer: Rowman & Littlefield Publishers, Inc.
                    ProductGroup: Book
                    Binding: Paperback

                    GeneralGeneral | Business & Investing | Subjects | Books
                    AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                    GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                    GeneralGeneral | Mass Media | Current Events | Nonfiction | Subjects | Books
                    Media StudiesMedia Studies | Mass Media | Current Events | Nonfiction | Subjects | Books
                    Media StudiesMedia Studies | Social Sciences | Nonfiction | Subjects | Books
                    CultureCulture | Sociology | Social Sciences | Nonfiction | Subjects | Books
                    GeneralGeneral | Performing Arts | Arts & Photography | Subjects | Books
                    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                    Arts & PhotographyArts & Photography | Qualifying Textbooks - Fall 2007 | Stores | Books
                    Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
                    NonfictionNonfiction | Qualifying Textbooks - Fall 2007 | Stores | Books
                    ASIN: 0742500314

                    Book Description

                    Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. He explores how advertising works and how society does or doesnt respond to it, and he gives two detailed interpretations of ads to offer readers step-by-step frameworks for decoding print ads and television commercials.
                    Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
                    Average customer rating: 5 out of 5 stars
                    • Excellent
                    Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
                    Arthur Berger
                    Manufacturer: Rowman & Littlefield Publishers, Inc.
                    ProductGroup: Book
                    Binding: Paperback

                    AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                    Consumer BehaviorConsumer Behavior | Marketing & Sales | Business & Investing | Subjects | Books
                    GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                    GeneralGeneral | Social Sciences | Nonfiction | Subjects | Books
                    GeneralGeneral | Sociology | Social Sciences | Nonfiction | Subjects | Books
                    CultureCulture | Sociology | Social Sciences | Nonfiction | Subjects | Books
                    Media StudiesMedia Studies | Social Sciences | Nonfiction | Subjects | Books
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                    ASIN: 0742554449

                    Book Description

                    Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features updated examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing.

                    Customer Reviews:

                    5 out of 5 stars Excellent .......2007-09-21

                    Excellent book. I bought it for a class that I was taking and it was verry interesting.I recommned this book to everyone thats is in the advertising business
                    Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
                    Average customer rating: Not rated
                      Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
                      Arthur Berger
                      Manufacturer: Rowman & Littlefield Publishers, Inc.
                      ProductGroup: Book
                      Binding: Hardcover

                      GeneralGeneral | Business & Investing | Subjects | Books
                      AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                      GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                      GeneralGeneral | Social Sciences | Nonfiction | Subjects | Books
                      Media StudiesMedia Studies | Social Sciences | Nonfiction | Subjects | Books
                      CultureCulture | Sociology | Social Sciences | Nonfiction | Subjects | Books
                      ASIN: 0742554430

                      Book Description

                      Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features updated examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing.

                      Divergent Capitalisms: The Social Structuring and Change of Business Systems
                      Average customer rating: 5 out of 5 stars
                      • A Landmark study of different forms of a capitalism.
                      Divergent Capitalisms: The Social Structuring and Change of Business Systems
                      Richard Whitley
                      Manufacturer: Oxford University Press, USA
                      ProductGroup: Book
                      Binding: Paperback

                      Policy & Current EventsPolicy & Current Events | Popular Economics | Business & Investing | Subjects | Books
                      GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                      Free EnterpriseFree Enterprise | Economics | Business & Investing | Subjects | Books
                      MacroeconomicsMacroeconomics | Economics | Business & Investing | Subjects | Books
                      GeneralGeneral | Business & Investing | Subjects | Books
                      GeneralGeneral | International | Business & Investing | Subjects | Books
                      IndustrialIndustrial | Management & Leadership | Business & Investing | Subjects | Books
                      All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                      ASIN: 0199240426

                      Book Description

                      The late twentieth century has witnessed the establishment of new forms of capitalism in East Asia as well as new market economies in Eastern Europe. Despite the growth of international investment and capital flows, these distinctive business systems remain different from each other and from those already developed in Europe and the Americas. This continued diversity of capitalism results from, and is reproduced by, significant differences in societal institutions and agencies such as the state, capital and labour markets, and dominant beliefs about trust, loyalty, and authority. This book presents the comparative business systems framework for describing and explaining the major differences in economic organization between market economies in the late twentieth century. This framework identifies the critical variations in coordination and control systems across forms of industrial capitalism, and shows how these are connected to major differences in their institutional contexts. Six major types of business system are identified and linked to different institutional arrangements. Significant differences in post-war East Asian business systems and the ways in which these are changing in the 1990s are analysed within this framework, which is also extended to compare the path-dependent nature of the new capitalisms emerging in Eastern Europe.

                      Customer Reviews:

                      5 out of 5 stars A Landmark study of different forms of a capitalism........1999-07-29

                      One of the leading experts in the field, Professor Richard Whitley of the University of Manchester discusses six types of business systems or capitalism extant in the world today. He suggests that the forms will continue to outlast the current idea that all nations should adopt the Anglo-American model of capitalism. A thought provoking book!
                      Divergent Capitalisms : The Social Structuring and Change of Business Systems
                      Average customer rating: Not rated
                        Divergent Capitalisms : The Social Structuring and Change of Business Systems
                        Richard Whitley
                        Manufacturer: Oxford University Press
                        ProductGroup: Book
                        Binding: Paperback
                        ASIN: B000OKYCNM
                        Divergent Capitalisms: The Social Structuring and Change of Business Systems
                        Average customer rating: Not rated
                          Divergent Capitalisms: The Social Structuring and Change of Business Systems
                          Richard Whitley
                          Manufacturer: Oxford University Press, USA
                          ProductGroup: Book
                          Binding: Paperback
                          ASIN: B000OL30NO

                          Effective Measurement and Management of IT Costs and Benefits, Second Edition (Computer Weekly Professional Series)
                          Average customer rating: 4.5 out of 5 stars
                          • IT Book Review
                          • This book is really helping me
                          • The only approach I trust
                          Effective Measurement and Management of IT Costs and Benefits, Second Edition (Computer Weekly Professional Series)
                          Dan Remenyi , Arthur Money , Michael Sherwood-Smith , and Zahir Irani
                          Manufacturer: Butterworth-Heinemann
                          ProductGroup: Book
                          Binding: Hardcover

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                          ASIN: 0750644206

                          Book Description

                          The rapidly increasing level of expenditure on information technology in most organisations is one reason why IT benefits management has become an important business concern.

                          Top management have begun to insist that much more attention be paid to the economic aspects of information systems. This had led to a great demand for a comprehensive IT metric. However, little attempt has yet been made to produce a complete approach to understanding the economics of how information is used to boost the efficiency or effectiveness of companies.


                          This second and fully updated edition of The Effective Measurement and Management of IT Costs and Benefits provides a basic framework for an understanding of the economic issues of information as well as some suggestions as to how a company's IT efforts may be appraised.

                          The authors discuss a number of different evaluation concepts as well as reviewing several approaches to cost and benefit measurement. An IT Assessment Metric (ITAM) is proposed which allows firms to measure their progress towards obtaining maximum value from their information technology efforts.

                          - A professional level book for the computer Weekly Professional Series- Provides a basic framework for an understanding of the economic issues of information as well as some suggestions as to how a company's IT efforts may be appraised.

                          Customer Reviews:

                          4 out of 5 stars IT Book Review.......2007-01-11

                          I thought this book was very well written and easy to understand, it went well with the college class.

                          5 out of 5 stars This book is really helping me.......2004-11-02

                          I got this book amongst other related ones, for a management learning project I participate in. My background in formal evaluation of IT projects is essentially zero.

                          This book is to date the best I got on the subject, it's clear, well organized and conveys actually insight in the matter.

                          I rate a book useful when it makes me better understand the matter, and provokes thoughts I wouldn't have made without it. Other books I got on the subject are either just storytelling, or overpractical "bullet-proof methods" to something.

                          I'm glad I bought this book.

                          5 out of 5 stars The only approach I trust.......2001-04-13

                          For years I have been searching for the "right" method with which to measure IT costs and benefits. In my quest I have come close with a few well-written white papers that fell short because they didn't go deep enough. This book ends my quest - finally, I have found the "right" method.

                          The authors start with a chapter on the elusive nature of IT benefits, and the difficulties of measuring and managing them. This chapter lays the groundwork for the rest of the book. One nugget of valuable information given here is the recommendation that IT be run based on P&L (profit and loss). Because IT is traditionally operated as a cost center instead of a profit center I first thought that this was overly radical. However, as I dug deeper I understood the true intent: to tie together investment, value and economics, and measure IT investments based on their derived value to the business. This is where profit comes in. It initially looked like thinly disguised cost/benefit, but the expansion of this concept as the book unfolds makes it look like a true P&L approach.

                          Chapter two focuses on reasons to evaluate IT investments, and gives a number of approaches to perform evaluations. It covers the strengths and weaknesses of each approach and also discusses some of the pitfalls of benefit evaluation. This material segues into chapter three, which covers the investment decision process. The authors did a good job of explaining this from an IT perspective, and ties it closely to meeting business requirements.

                          The next chapter discusses the issues associated with, and the techniques used, to perform the IT evaluation. This is where the book gets interesting and a coherent method for measuring IT costs takes shape. What I liked most about this chapter is the list of possible techniques you can employ and how the authors classified techniques based on relative strengths such as objective vs. subjective, etc. This allows you to select the best approach based on the degree of precision you are willing to accept and your goals.

                          Chapter five, identification of IT costs, is about what we all struggle with: identifying total costs of ownership, finding the "buckets" into with to place the costs, and the cost drivers themselves. The costs are divided into direct and indirect cost portfolios, and the cost breakdowns for each portfolio are comprehensive. This material is valuable and will lend itself nicely to a number of approaches, among them activity-based cost management. Chapter six, IT Cost Control, shows you how to manage the costs that you identify and is a good primer on IT budget management for those who find themselves in a new management position.

                          IT Business Case Accounting, the topic in chapter seven, presents a straightforward approach to building your business case for IT investments. This is "must" reading for IT management and consultants. Chapter eight, Risk Analysis, is standard fare if you are familiar with these techniques. It is covered completely and provides a solid foundation in the science of identifying, quantifying and managing risks.

                          My favorite chapter is nine, Evaluation of the IT Function. As a consultant who performs such evaluations I thought I knew a thing or two. This chapter sparked some ideas, and the accompanying checklists are worth their weight in gold. Not only is there a comprehensive set of checklists, you are also shown how to assess the results. Contrast this with books (and consultants) who provide findings, but fail to show the root causes of the findings or make valid recommendations based upon them.

                          Chapters ten, eleven and twelve tie up some loose ends by covering Ranking and Scoring of the evaluations, Determining Value for Money, and Designing IT Surveys for Benefit Measurement. Taken together these three chapters can stand alone as a small book on using quantitative methods to measure IT value. Chapter thirteen addressed project management issues, which were fairly generic, and the authors end the book with a chapter on final thoughts. They include nine appendices, of which the following provide additional value: C - Financial Measurements used in Cost Benefit Analysis (great primer for non-financial types), D- Factor Analysis (advanced techniques for correlating questionnaire responses), E- Sample Sizing Scenarios (how to select sample size using statistical techniques), F through H Questionnaires and associated issues (the questionnaires are more excellent material for consultants and auditors).

                          This book provides a roadmap to measuring and managing IT benefits. The approach is straightforward and the goals are achievable (although not without a lot of hard work). It also provides many valuable checklists that will serve you well regardless of whether you are intent on implementing a measurement and management program, or are just seeking some techniques to more effectively manage an IT function. I strongly recommend this book to all consultants who perform IT organizational analysis, and members of IT governance committees or program management offices.
                          The Effective Measurement and Management of ICT Costs and Benefits, Third Edition
                          Average customer rating: Not rated
                            The Effective Measurement and Management of ICT Costs and Benefits, Third Edition
                            Dan Remenyi , Arthur Money , and Frank Bannister
                            Manufacturer: CIMA Publishing
                            ProductGroup: Book
                            Binding: Paperback

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                            ASIN: 0750683287

                            Book Description

                            This is a new and extensively updated edition of one of leading and authoritive books on the subject of IT costs and benefits. Since it was first published in the early 1990s, this book has established itself as the most comprehensive and complete approach to understanding the economics of how information is used to boost the efficiency or effectiveness of companies. The ideas in this book are used extensively in business, and the book is widely adopted and recommended at leading business schools around the world.

                            This book will show you:
                            How to use cost benefits analysis or business case accounting
                            How to use user satisfaction surveys and value for money studies
                            How to integrate IT benefit delivery into IT project management

                            This book covers a wide spectrum of IT cost and benefit solutions, ranging from business case accounting and user satisfaction studies right through to the business processes which need to be in place in order to ensure the effective measurement and management of IT costs and benefits. This book takes you through a basic understanding of the issues involved and onto the detail of how to perform the techniques required to measure and thus mange IT costs and benefits.

                            The rapidly increasing level of expenditure on information technology in most organisations is one reason why IT benefits management has become an important business concern. Top management have begun to insist that much more attention be paid to the economic aspects of information systems.

                            put the difficulties with IT benefits behind you
                            measure IT benefits and manage their delivery
                            know what measurement tools are available for the task

                            New to the third edition: The evolution of thinking in ICT costs and benefits; management instinct; the chapter on Identification and Treatment of ICT costs is replaced with a more thorough treatment of the subject; the chapter on Risk Analysis is expanded by 50% with new and latest thinking on the subject; new chapters on: ICT evaluation as a political act, and the evaluation of an outsourcing contract. Extensive revisions of the material through out bring the book up-to-date with the latest thinking and evaluation techniques complete with a number of suggested websites through out the book where more information about the subject may be found.

                            Covers all the practical aspects of business case accounting, ranking techniques and user information system surveys in connection with the effective measurement and management of IT costs and benefits
                            Identifies a basic framework to help you understand the economic and financial issues of information technology investment
                            Gives you evaluation concepts as well as several approaches to cost and benefit measurement
                            Provides you with an IT Assessment Metric (ITAM) - which allows you to measure your firms progress towards obtaining maximum value from information technology procured

                            * Gives you a basic framework to help you understand the economic and financial issues of IT investment
                            * Covers all practical aspects of business case accounting, ranking techniques, user information system surveys IT costs and benefits analysis
                            * Provides you with an IT Assessment Metric - allows you to measure your firms progress towards obtaining maximum value from information technology procured

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