Average customer rating:
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Making It in Public Relations: An Insider's Guide To Career Opportunities
Leonard Mogel
Manufacturer: Lawrence Erlbaum
ProductGroup: Book
Binding: Paperback
 General
| Job Hunting & Careers
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Guides
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General
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ASIN: 0805840222 |
Book Description
Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.
Average customer rating:
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Simplified Grantwriting
Mary Ann Burke
Manufacturer: Corwin Press
ProductGroup: Book
Binding: Paperback
Education
| Reference
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General
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Financial Aid
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Similar Items:
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The First-Time Grantwriters Guide to Success
ASIN: 0761945326 |
Book Description
"I have reviewed and indeed written books on grantwriting and this is by far the most comprehensive and clear guide to grantwriting ever. The clarity of direction, including sample pages and charts, makes this a winner from beginning to end."
Lee Mahon, Ed.D, Professor/Mentor Doctoral Studies
The Fielding Graduate Institute
Santa Barbara, CA
"A long overdue step-by-step guide for schools and community organizations to navigate the complexities of program design and funding. In very succinct fashion, Dr. Burke has condensed her years of experience into an accessible format that can be used by anyone with even a limited understanding of the grantwriting process. Simplified Grantwriting is a must for school and district administrators, as well as service providers, as they respond to the changing educational landscape of the 21
st century.
Cambria Smith, Outreach Coordinator
Volunteer Center of Los Angeles
Panorama City, CA
Effective strategies for writing program grants—for beginners and experienced practitioners alike!
Teachers and administrators can feel overwhelmed by the grant application process—researching the proper resources, developing the proposals from scratch, and writing well-constructed and effective grants.
This step-by-step guidebook will give educators at all levels the practical tools they need to take control of the grantwriting process and succeed, including time-tested ways to:
- Create a simplified process for managing grantwriting activities
- Identify an effective marketing strategy
- Consider various options for collaborating with diverse stakeholders
- Effectively organize and time-manage the grant development process
- Understand the integral components of a grant proposal’s needs
- Design a clearly articulated grant proposal template that addresses all of the funder’s requirements
- Modify program proposals that meet the diverse funders’ needs
- Establish a "program sustainability plan" that ensures continuous funding and community support
Field-tested and refined for more than a decade, these strategies can create a new level of understanding for all practitioners and bring effective grant development to your school and district.
Average customer rating:
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Positive Measures for Technology Transfer Under the Climate Change Convention
Energy and Environmental Programme (Royal Institute of International Affairs)
Manufacturer: Royal Institute of International Affairs
ProductGroup: Book
Binding: Paperback
General
| Popular Economics
| Business & Investing
| Subjects
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Negotiating
| Management & Leadership
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Natural Resources
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ASIN: 1862030472 |
Book Description
This book identifies steps that can be taken to bridge divisions on technology transfer and cooperation between Annex I and non-Annex I countries that have become apparent during the UNFCCC negotiations. It is based on the proceedings of a recent workshop at Chatham House that brought together key speakers and negotiators to focus on how these problems may be resolved through the use of FDI and other new approaches to encouraging the adoption of positive measures.
Product Description
There are seven best practices that are indispensable in this era of rapid change, increasing customer demands, and intense global competition. These seven best practices address the people, processes, and technology elements of which every enterprise is comprised. Without them firmly in place, an organization will eventually flounder. When driven by top management, instituting 15 business principles based on these seven best practices will transform an organization from mediocrity to a powerhouse referred to as The Best Practices Enterprise. These proven principles and practices are supported by nearly 50 real-world case examples and excerpts from actual projects to demonstrate how multiple organizations have institutionalized these best practices.
Key Features
Reveals how to improve top-line and bottom-line performance by transforming typical strategic planning methods to a program-centric strategic planning approach
Delineates how IT environments can be designed and built to reach optimal levels of reliable responsiveness and speed to market, while maximizing returns on technology investments
Demonstrates how portfolio-based project management reduces risk and minimizes costs
Illustrates how diversity and inclusion programs and results-focused communication practices can be used to increase effectiveness, profitability and shareholder value
Includes free downloadable tips for effective best practices implementation and business transformation available from the Web Added Value Download Resource Center
Customer Reviews:
Excellent resource.......2007-03-29
This book is an excellent resource for any organization seeking to improve its business practices. Kerr identifies seven key elements to proven success and provides a roadmap to institutionalizing them. The who, what, where, when, and why of each technique is clearly defined and demystified.
Unlike many theory guides, this one is written with executives, managers, and business professionals in mind, providing insightful material for all levels. The sample materials and actual case studies reinforce each strategy presented.
This book is highly motivating and will give you and your company the business practices to effectively execute and succeed in today's global market.
Best All-In-One Available.......2006-07-18
I highly recommend this book. It is the first of its kind -- containing real-life examples from industrty as well as thorough how-to methodology segments. This book is a great companion to the many theory books that are so popular today among business readers. Pick it up, you'll be glad you did!
Roadmap To Success.......2006-06-29
For Leadership teams faced with the challenge of developing a strategy for long term success, this book is absolutely a "must read". Kerr offers a holistic approach and a pragmatic plan for overcoming cultural and operational barriers to success, backed by real life examples. I'll introduce the principles in my practice and also recommend The Best Practices Enterprise to colleagues, clients and anyone else interested in solid solutions to tough problems facing enterprises today.
It's a competitive world!.......2006-05-26
"I really like this book! Its premise is that an organization needs to do these best practices extremely well in order to perform higher order activities that seem to be more glamorous (i.e., Six Sigma, Privacy Management, Business Globalization). I couldn't agree more, we need to go back to basics in order to remain positioned for new opportunities ... it's a competitive world.
My one gripe is that the core material is not particularly novel. But, it is presented in a fresh, new way. I've read Kerr's other books and many magazine articles over the years and he does have a way of reducing complex concepts into their simplest forms so that everyone can understand them. He has done a nice job here, too. If you're an executive, or just want to be one, you should give this book a try."
A Great Guide for Today's Business Environment.......2006-05-24
"The Best Practices Enterprise" is unique in that it contains both visionary and methodolology elements under one title. I particularly like the way in which the author ties the best practices tightly together.
While organizations struggle with the challenges associated with subjects like global stability, privacy management, the environment and energy, Kerr offers a framework through his best practices that all businesses can use to develop the action plans needed to remain successful.
Average customer rating:
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Practical Benchmarking - A complete guide
M. Zairi , and
P. Leonard
Manufacturer: Springer
ProductGroup: Book
Binding: Hardcover
General
| Business & Investing
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Management Science
| Management & Leadership
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Quality Control
| Management & Leadership
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All Amazon Upgrade
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Business & Investing
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All Titles
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ASIN: 0412574101 |
Book Description
This book provides a practical guide to the application of benchmarking in any business context. Benchmarking is viewed as a continuous process of measurement and its relationship to continuous improvement and business results is clearly established. Numerous examples and case studies of specific application are presented.
Average customer rating:
- It is the right book for the right tool
|
Assessing Business Excellence: A Guide to Self-Assessment
Leslie J. Porter , and
S. J. Tanner
Manufacturer: Butterworth-Heinemann
ProductGroup: Book
Binding: Hardcover
General
| Business & Investing
| Subjects
| Books
Management
| Management & Leadership
| Business & Investing
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Quality Control
| Management & Leadership
| Business & Investing
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Total Quality Management
| Management & Leadership
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General
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ASIN: 0750624795 |
Book Description
For all practitioners who seek to use total quality management to improve their organizations effectiveness, efficiency and responsiveness, this title is the essential route map to business excellence. From two leading expert authors comes Assessing Business Excellence where the most recognized quality award criteria are used to explore the concepts of business excellence and self-assessment.
The Malcolm Baldrige National Quality Award and the European Quality Award are just two of the business excellence frameworks described in this book for exploring the link between organizational activities and improved organizational performance.
Assessing Business Excellence presents a strategic framework for business excellence and total quality management and shows how you can be actively involved in continuous improvement by systematically reviewing your business activities and results against holistic business excellence frameworks.
Introduces the major business excellence and total quality frameworks
Compares the frameworks and identifies their strengths and limitations
Illustrates the practical benefits of self-assessment through case examples
Customer Reviews:
It is the right book for the right tool.......2000-04-22
The book helped me alot through my master thesis in self-assessment and also to practice the tool in my company. It helps every one who wants to know more about why organizations need the self-assessment tool, the various models available for assessment, and the different approaches for implementing self-assessment. The only negative is that it does not include case studies. Any way I did not expect that one book can contain every thing I want.... But the book supplies me with 90% of what I need to know about the subject.
Book Description
As one of the titles in the American Productivity & Quality Center's Passport to Success series, Benchmarking: A Guide for Your Journey to Best-Practice Processes provides readers with a comprehensive understanding of what it takes to achieve benchmarking success.
Based on years of research into the practices of leading organizations, this book, written by experienced APQC benchmarkers, highlights various types of benchmarking and APQC's benchmarking methodology. Supported by examples of best practices and tips from actual practitioners, it examines preparation and planning, participation, data collection, data analysis, and measurement.
Customer Reviews:
Instructions and Benchmarking Examples.......2003-04-19
This is a quick read, with an emphasis on data collection and analysis.Contains a high-level look at planning, measurement, and who should participate. Very helpful in defining the scope and roles.
Average customer rating:
- lack of benchmarking in schools and this book
|
Benchmarking for School Improvement: A Practical Guide for Comparing and Improving Effectiveness
Anthony Kelly
Manufacturer: RoutledgeFalmer
ProductGroup: Book
Binding: Paperback
General
| Education
| Nonfiction
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General
| College & University
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Assessment
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School Management
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ASIN: 0415256666 |
Book Description
Whereas a business can measure its effectiveness by reference to the profits it makes, or fails to make, a school or college is a more difficult enterprise in which to gauge the extent to which the institution has achieved its aims. This practical guide helps senior management teams of schools or colleges to undertake their own benchmarking, with an aim to increase effectiveness and improvement. Practical guidance is provided on techniques such as making an effectiveness comparison, targeting for improvement, and producing target-setting tables and benchmarking comparison charts.
Customer Reviews:
lack of benchmarking in schools and this book.......2002-01-31
according to me, schools need for benchmarking more than directly profit-based industry corporations. because, measure succesfull of schools very difficult as objective. thus, we must compare schools for reality measurement results. and this book clarifies key components of benchmarking in schools and school improvement with benchmarking. if prenciples and tecnics in this book apply correctly, it can contribute to effectiveness and efficiency in schools.
Muhammed Turhan and Dr. Ýbrahim Kocabaþ
Book Description
This book describes a new, broader, and more valuable benchmarking tool and how to apply it in an efficient, effective way to various types of organizations--industry, government, health care, military, and other fields.
Product Description
More hospital performance data is readily available than ever before, and benchmarking is implicitly required by some Joint Commission standards and CMS measures. Gathering meaningful data is vital in the era of pay for performance, and payers and agencies are calling for more transparency in quality improvement data. The need for benchmarking is clearly growing, and many hospital staff are being asked to run benchmarking projects for the first time. Help is here with HCPro s new book, Benchmarking Basics: A Resource Guide for Healthcare Managers. This resource takes healthcare managers through the benchmarking process, step-by-step. It explains how to implement benchmarking programs that use valid data to answer a variety of questions, make accurate comparisons, and measure a hospital s overall performance, both internally and against facilities nationwide. Readers will also learn when not to benchmark, and how to avoid commonly made mistakes that can affect results. In every chapter of the book, you'll find a concise summary of topics, as well as tips on potential trouble spots and what pitfalls to avoid.
Average customer rating:
- Total waste of time and money
|
The Benchmarking Management Guide
American Productivity and Quality Center , and
Am Prod Quality Ctr
Manufacturer: Productivity Press
ProductGroup: Book
Binding: Hardcover
General
| Business & Investing
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Management
| Management & Leadership
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Quality Control
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Total Quality Management
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ASIN: 1563270455 |
Book Description
Benchmarking, discovering and applying modern industry's best practices in your organization, has become one of the hottest topics in American business today. If you're planning, organizing, or actually undertaking a benchmarking program, you need the most authoritative source of information to help you get started and to manage the process all the way through. This powerful guide comes to you from the APQC's International Benchmarking Clearinghouse, known as a world leader in the benchmarking movement.
Written for managers, this guide helps the reader plan, organize, and introduce benchmarking into an organization. The book enables you to understand who should be involved and what steps you need to take for successful benchmarking.
Information from surveys of 87 members of the International Benchmarking Clearinghouse provide unique insights into the benchmarking process, thus enabling you to better plan your own efforts.
A wide variety of other useful information is available in the eight appendixes. You will find definitions of legal and moral behavior in the context of benchmarking and a comparison of process models of various steps involved in benchmarking. An extensive bibliography of benchmarking and total quality management literature is also included.
Customer Reviews:
Total waste of time and money.......2005-12-21
Book info: I read the 1st edition that was published in 1993.
Pre required knowledge or literature: None
General: The book is hard to read, every topic it handles it immediately goes deep into the subject, therefore you lose track
Book content:
In my opinion when talking about benchmarking you are looking e.g. at a process what you want to compare in performance with a standard or reference (process). You would say that ways of quantifying performance of a process for example OEE would be explained in this book, but it isn't. Therefore you get crap like "Section 8: Assessing Quality Maturity" (17% of book) and section 9: "A Bibliography of benchmarking literature" (9%) Appendixes (9%) etc. The book handles everything from a management perspective e.g. how to convince management; calculating costs of benchmarking; project management related issues; basically everything around benchmarking project and therefore forgetting the import issue itself BENCHMARKING.
Book Description
This practical book will help organisations and purchasing professionals improve the effectiveness and efficiency of business operations, which for all 21st century businesses is an economic necessity.
Benchmarking or process measurement - the process for assessing effectiveness, is at the heart of any business activity. Benchmarking has an extraordinary impact on corporate finances and operational performance.
Benchmarking Procurement emphasises the need for business leaders to look much more closely at their operational management processes and how they set strategic objectives. The benchmarking process is not about producing comparisons with other organisations, as many believe, it is in fact a quality management programme which allows management to measure the efficiency and contribution from all sectors of the business and to continually improve performance.
The book includes Questionnaires and Benchmark inventory management examples, which the reader will find particularly helpful.
Average customer rating:
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Building the Strategically-Responsive Organization
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover
Strategy & Competition
| Management & Leadership
| Business & Investing
| Subjects
| Books
Management
| Management & Leadership
| Business & Investing
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Systems & Planning
| Management & Leadership
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General
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Entrepreneurship
| Small Business & Entrepreneurship
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Natural Resources
| Economics
| Business & Investing
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ASIN: 0471943991 |
Book Description
Published in association with the Strategic Management Society, The Wiley Strategic Management Series aims to illustrate the ‘best in global strategic management’ for academics, business practitioners and consultants. This book addresses some of the most significant issues currently facing business strategists, including education, strategic intent, competitive dynamics, industry evolution, strategic change, value chains, and globalization. Balancing theoretical and practical perspectives is also an important consideration in this volume. Contributors John B. Alvord George Bain Jane A. Barnett Andrew Campbell Bala Chakravarthy Jon A. Chilingerian Arnold C. Cooper Roland Deiser Yves Doz Carolyn P. Egri Avi Fiegenbaum Peter J. Frost Michael Goold Vijay Govindarajan Anil K. Gupta Jan Hall Gary Hamel Sam Hariharan Stuart Hart Bo Hellgren Rikard Larsson R. Ian Lennox Martin Lindell Peter Lorange John McArthur Leif Melin Henry Mintzberg Toshikazu Mitsuda Susanne Östlund C. K. Prahalad Dan Schendel Françoise Simon Clayton G. Smith Michael Spence Paul J. Verdin Kim Warren Peter J. Williamson Timothy C. Woods
Book Description
The vital intersection of Islamic history and Indian Ocean history has stimulated considerable scholarly debate. Merchants and Faith is a much-needed overview of the growing historical research in social and economic topics and makes this literature far more accessible to students and other interested readers.
Book Description
This digital document is an article from Pacific Affairs, published by University of British Columbia on June 22, 1996. The length of the article is 604 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Merchants and Faith: Muslim Commerce and Culture in the Indian Ocean.
Author: Andre Wink
Publication:
Pacific Affairs (Refereed)
Date: June 22, 1996
Publisher: University of British Columbia
Volume: v69
Issue: n2
Page: p254(2)
Article Type: Book Review
Distributed by Thomson Gale
Average customer rating:
|
The New Civil War: The Lesbian and Gay Struggle for Civil Rights (The Lesbian and Gay Experience)
Diane Silver
Manufacturer: Franklin Watts
ProductGroup: Book
Binding: School & Library Binding
Science, Nature & How It Works
| Children's Books
| Subjects
| Books
| Agriculture
| Anatomy & Physiology
| Astronomy & Space
| Biology
| Botany
| Chemistry
| Earth Sciences
| Electricity & Electronics
| Engineering
| Environment & Ecology
| Experiments & Projects
| Fiction
| General
| Geography
| Health
| Heavy Machinery
| How Things Work
| Inventions & Inventors
| Light & Sound
| Math
| Mystery & Wonders
| Nature
| Physics
| Transportation
| Zoology
Nonfiction
| Homosexuality
| Social Issues
| Teens
| Subjects
| Books
ASIN: 053111290X |
Customer Reviews:
Silver Shines.......2003-10-15
Diane Silver and her life partner, Patty Doria, joined with Ben Zimmerman to advocate for the inclusion of "sexual orientation" into the civil rights law in Lawrence, Kansas, and successfully made that city the first legally safe place in Kansas for lesbian and gay couples. (Silver's work always goes deep, as with the brilliant essay published in Ms. magazine, in which she wrote, "I Claim the Title of Widow.") This book offers a no-nonsense but emotionally resonant approach to understanding the issues behind the need for civil rights. Anyone, of any orientation, can benefit from the book's clarity; it would be particularly useful for activists and for people who want to share it with their family and friends, so they can understand.
Average customer rating:
|
The Silver Situation in the United States
Frank W. Taussig
Manufacturer: Books for Business
ProductGroup: Book
Binding: Paperback
Economic History
| Economics
| Business & Investing
| Subjects
| Books
Money & Monetary Policy
| Economics
| Business & Investing
| Subjects
| Books
General
| Popular Economics
| Business & Investing
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General
| Business & Investing
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U.S.
| Politics
| Nonfiction
| Subjects
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Federal Government
| Government
| Nonfiction
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ASIN: 0894990160 |
Book Description
A discussion of the silver situation in the United States divides itself naturally into two parts. On the one hand, we have the purely economic aspects of the problem, the working of the silver legislation, its history, the results that have flowed from it in the past or may be expected in the future. On the other hand, we have the intricate and difficult questions of policy involved, the right and wrong of the legislation, the evils or benefits that have ensued and may be expected, the best course to be followed in view of all the emergencies of the situation; the treatment of the problem not only form the economic, but from the wider social and political point of view. Here, as in almost every subject which the economist has occasion to examine, it is advantageous to distinguish between these two classes of considerations. Accordingly, the present monograph will discuss them separately, undertaking first an examination of the economic phenomena, and proceeding thence to a discussion of the questions of policy.
Taussig held his powerful Harvard pulpit until 1935, when that chair was handed over to his more colorful successor, Joseph Schumpeter.
Product Description
This volume is produced from digital images created through the University of Michigan University Library's preservation reformatting program.
Average customer rating:
- the online marketer's bible
- Most preposterous mistake I've seen in a computer book
- Top resource for reaching and responding to your customers
- Online Market Research for Dummies
- Handbook means reference, and this is not a reference
|
The Handbook of Online Marketing Research: Knowing Your Customer Using the Net
Joshua Grossnickle , and
Oliver Raskin
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Hardcover
General
| Business & Investing
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| Books
Management & Leadership
| Business & Investing
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| Business Ethics
| Consolidation & Merger
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| Distribution & Warehouse Management
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| Information Management
| Leadership
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| Management Science
| Motivational
| Negotiating
| Operations Research
| Planning & Forecasting
| Pricing
| Production & Operations
| Project Management
| Quality Control
| Risk Assessment
| Statistics
| Strategy & Competition
| Systems & Planning
| Systems Analysis
| Teams
| Total Quality Management
| Training
Advertising
| Marketing & Sales
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
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Research
| Marketing
| Marketing & Sales
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General
| E-commerce
| Industries & Professions
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Web Marketing
| Business & Culture
| Computers & Internet
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| Books
Online Searching
| Internet
| Home Computing
| Computers & Internet
| Subjects
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General
| Computers & Internet
| Subjects
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General
| Databases
| Computers & Internet
| Subjects
| Books
ASIN: 0071361146 |
Book Description
The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more. Now, just like larger companies, small– and medium–sized companies can learn vital information like the age, gender, and income of its users, and how they respond to different aspects of the products and those of its competitors. With the advent of the Internet, companies of all sizes and budgets can conduct online market research and access all the information they need to know to stay ahead of the competition. This book demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web. The result is an affordable means for businesses to understand their online customers’ needs.
Download Description
The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more.
Customer Reviews:
the online marketer's bible.......2003-11-08
If you are a marketing professional, you most likely leverage the power of the Internet in some form for research. This book brings forth the broad tactics (from segmentation to targeting) in a digestible format. If you haven't used the power of the Internet to drive your company's research strategy -- you're missing the boat. Make sure to pick up a copy of this book to jump start your learning process.
Most preposterous mistake I've seen in a computer book.......2001-11-10
Check out page 46 of the 49 online. It shows the entry for "Tickle" in the index. Of course this should be TCL (Tool Command Language), but the authors are apparently trying to pass themselves off as being more knowledgable than they really are. This is the most preposterous mistake I have seen in any technical book, and I've read hundreds. Would you trust the authors to advise you on how to conduct research when they so miserably failed to research what TCL is? This mistake was pointed out by a previous reviewer, and now they demonstrate it for all to see by making the index available on this very site?! These guys need to TAKE some marketing lessons, not offer them.
Top resource for reaching and responding to your customers.......2001-02-28
This book is packed with good information. I saw the review in Wired,
and couldn't agree more. I've been using the resources identified in
the book and on the companion website. My company did a little
research with some free web survey technology, which wasn't very
useful. Not only does this book explain why (in a way I can
understand and explain to my managers) but it also explains how to do
it right. Lots of good examples thrown in as well. We're gearing up
to run some surveys, and so far, all is well. ... -- I suppose this
book isn't for statisticians, but then, the authors say that up front.
All in all, this is one of the better "how to" books I've
seen for the web.
Online Market Research for Dummies.......2001-02-18
At best this book is a very general overview of market research concepts that are not even specific to online surveys. For instance, don't "lead" the respondent.
Its best isn't very good though. For instance, the authors repeatedly refer to Excel as a bona fide analysis tool. No professional worth his or her salt would use such a tool for this purpose.
At its worst this book is full of misinformation about web development. Before I bought this book, I wish I could have read the review that points out the authors' total misconception about Tcl, or "Tickle" as they call it.
Even more incredibly, there is an entry for "Tickle" in the index!
If you are at an intermediate level or higher in either market research or web development, this book is completely worthless.
Handbook means reference, and this is not a reference.......2001-02-18
There is some good information in this book but for the most part it is far too simple. For instance, almost no attention is paid to the critical topic of validating user data. I've heard this should at the least be done on the server, and possibly on both the client machine (using Javascript) and the server.
Again, no useful information is presented on the matter of preventing respondents from going back and changing data once they have entered it. These are a couple of issues that have been encountered by market researchers who have already managed a web survey or two.
While this book cannot be all things to all readers, it does claim to be a handbook. Handbook means reference, and I expected these topics to be covered better.
Book Description
This unique and cutting-edge book takes Lean beyond your four walls to the end-to-end supply chain. The authors discuss how to integrate the total value stream — vertically, horizontally, and laterally and achieve success through empowered people and teams, cultural transformation, and an integration of Lean, Six Sigma, Kaizen, and enabling technologies such as ERP, SCM, APS, CRM, PLM, networks, exchangers, and portals. Using the Lean Extended Enterprise Reference Model (LEERM), the authors demonstrate that by deploying the right methodologies and technologies to the right situation you can achieve huge breakthroughs in performance.
Customer Reviews:
The Lean Extended Enterprise: Moving Beyond the Four Walls t.......2003-09-24
This is an excellent book that I have purchased for key leaders in my organization. It does a great job of linking Value Stream Mapping to Lean Concepts.
the lan extended enterprise.......2003-09-20
Being a "real world" lean practitioner and having gone through the many trappings in "going lean," I found T. Burton and S. Boeder's book, "The Lean Extended Enterprise" to be one of the most practical and usefull text on the market. These authors have blended the best of academics, case histories, lean tools, and industrial science to provide a road map to navigate a lean implimentation. I.e., not only on the shop floor, but across the enterprise. This helps preclude the sub-optimiztion syndrome and lack of work organization and syncronization that many of us have experienced while attempting to go "lean."
Great reference for Enterprise application of lean.......2003-09-20
The book provides a great reference model ("Lean Extended Enterprise Reference Model-LEERM") for understanding the strucure and framework for assisting companies, their customers, and suppliers in transitioning to a total value stream conversion to lean. Unfortuately most books on the subject of lean only address the application of specific lean tools (Kanban, SMED, etc.) and do not provide the strucured methodology necessary for aligning the total organization. The Lean Extended Enterprise Model outlined in the book identifies Panels of Value Stream Integration; (1) Strategic Journey Panel, (2) Best Practices and Principles Panel, (3) Implementation Panel,(4) Methodologies, Tools,and Enabling Technologoes Panel. Additionally the book provides a formal performance measurement tool to support the Lean Extended Enterprise Reference Model. The termed used to define this model by the authors is "Lean Extended Enterprise Assessment Process-LEEAP". Seven major evaluation areas are identified in detail; (1) Leadership, (2) Customer and market focus. (3) Uniform improvement infrastructure, (4) Value stream processes, (5) Extended enterprise integration, (6) organizational learning, and (7) Performance measurement. This book is a must read reference for those companies who are serious about implementing Lean throughout the entire Supply Chain.
Lean Extended Enterprise.......2003-09-20
The book does a good job by meeting its objectives. It provides guidence for the executive that's trying to fit everything into the process from strategic planning to execution.
Too broad a brush..........2003-09-15
What I would thought would bring to me some new concept or ideas to continue to move in the Lean Enterprise direction and conversion, is however a "summary" of all the different available tools, with nothing new about them. Unfortunately not written for those of you who have already started to implement Lean approches in Manufacturing, Supply Chain, Product Development, or else. Good for the ones looking at the different options and trying to see what can be the whole picture...
Book Description
In today's global economy the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. To thrive in today's customer-driven economy a company need
This book explores how to use CRM to integrate all channels and media of customer contact from the Internet through field sales into one system, and how to link CRM tools with sales partners both up and down the supply chain. The emphasis is on knowing the customers and focusing on their needs, in order to to better deploy resources and achieve lower costs, higher revenue, and increased customer loyalty.
Customer Reviews:
A Practical Guide to CRM.......2006-02-25
Redundant reference to nearly every main point. This book could easily have been one third the length and twice as effective if the author had been concise.
A hearty Recommendation.......2002-07-31
The author has clearly explained CRM, its premise, it application within the workplace, and its components, processes and technical underpinnings. The book provides the reader with a coherent definition and then backs it up with a CRM action plan that provides a distinct link to business essentials within the scope of a concise understanding of the broad range of processes that it takes to implement CRM. The author does a great job of explaining the necessity of bringing together the business, its processes and technology and does so in a very down to earth manner (no technospeak). The book then provides the reader with a very clear diagram of what is needed to bring a specific CRM application to fruition.
This book provides a very balanced picture of CRM. So if you need to understand CRM, its value, how it relates to business processes and what it takes to implement it, this book is for you. The checklists are invaluable and it gives you basically everything needed for a successful CRM implementation.
There are Many Reasons to Buy this Book.......2002-07-20
The book should be on the reference shelf of any manager or executive contemplating, implementing or working with CRM since it does a wonderful job of covering the business issues and technical parameters and requirements of CRM. For example, the author goes into considerable detail about how and why CRM is important to meeting business requirements and devotes many pages to the vendor and partner selection process. Furthermore, the book covers CRM from not only the IT viewpoint, but also from the departmental manager and executive office's perspective. I think it would be hard to find a book with a more comprehensive road map to CRM. Yet, the book is an easy read.
Should be on every Business Executive's Reading List.......2002-05-18
If you're involved in CRM, or are in a company that is considering CRM then this book should be your CRM Bible. It provides a thorough, well-organized treatise on all aspects of CRM. The author not only provides a full explanation of what CRM is and what CRM IS NOT, she also walks the reader through planning a business case, dealing with the human element, planning stages, project management and finally implementation. Every section is thoroughly covered, from RFP to vendor selection to outsourcing.
Book Description
* Customer Relationship Management, Customer Loyalty, Customer Centricity are key concepts in Business and Management thinking today
Book Description
This digital document is an article from NZ Business, published by Profile Publishing Ltd. on November 1, 2002. The length of the article is 809 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Making CRM work: while CRM can undoubtedly be valuable, is it also something of a fad? Brian H Meredith provides a practical guide to getting the most out of your CRM system. (Marketing Maestro).
Author: Brian H. Meredith
Publication:
NZ Business (Magazine/Journal)
Date: November 1, 2002
Publisher: Profile Publishing Ltd.
Volume: 16
Issue: 10
Page: 47(1)
Distributed by Thomson Gale
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