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Non-Renewable Resources Extraction Programs and Markets (Fundamentals of Pure and Applied Economics)
John Hartwick Manufacturer: Routledge ProductGroup: Book Binding: Paperback ASIN: 3718648962 |
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Arco 30 Days to the New GED
Peterson's Manufacturer: Arco ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0768910625 |
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Regional Cultures, Managerial Behavior, and Entrepreneurship: An International Perspective
Manufacturer: Quorum Books ProductGroup: Book Binding: Hardcover ASIN: 0899303277 |
Book Description
Although the spread of industrialization in both developed and less-developed regions has obvious importance worldwide, no systematic research has examined the reasons why entrepreneurship has succeeded in some settings and failed in others. The present volume, written by an international group of business and development specialists, is the first to isolate and analyze this subject. Offering both empirical analysis and experience-based case studies of eight nations, the contributors explore the ways in which regional culture influences and is influenced by industrial and management practices.
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Incredibly American: Releasing the Heart of Quality
Marilyn R. Zuckerman , and Lewis J. Hatala Manufacturer: ASQ Quality Press ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0873891929 |
Book Description
no descriptionCustomer Reviews:
Uniquely American.......2001-03-13
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Incredibly American, Releasing the Heart of Quality.
Marilyn R. & Hatala, Lewis J. Zuckerman Manufacturer: AsQC Quality Press ProductGroup: Book Binding: Hardcover ASIN: B000O3QGJW |
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Strategic Business Planning: A Dynamic System for Improving Performance & Competitive Advantage
Clive Reading Manufacturer: Kogan Page ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0749442719 |
Book Description
A clear and robust business strategy is essential to any successful enterprise. It must be understood by employees, customers, and stakeholders, and must have the universal support of the entire leadership team and board of directors.Customer Reviews:
Great Proffessional Reading.......2007-03-10
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Lost Prophets: An Insider's History of the Modern Economists
Alfred L. Malabre Manufacturer: Harvard Business School Press ProductGroup: Book Binding: Paperback ASIN: 0875846440 |
Book Description
Alfred L. Malabre, Jr., economics editor for The Wall Street Journal, takes the reader on an adventure--from the Mt. Washington Hotel at Bretton Woods to the Michael One Restaurant in downtown Manhattan--to meet the economists whose ideas have had a tremendous influence on the development of U.S. economic policy from World War II to the present. The book is derived from the author's four decades of covering the national economics beat, and is based largely on his first-hand experience with economic leaders in government, business, and acedemia and his intimate knowledge of the Journal, as it became the preeminent U.S. newspaper of economic commentary. Filled with lively anecdotes, this book illuminates the personalities behind the theories and the networks that have helped promote the philosophies of Keynesianism, monetarism, and supply-side economics. Malabre concludes that we should expect less of our economists, but also, while recognizing their past mistakes, appreciate that some of what they say can lead us to a sounder economic future.Customer Reviews:
Giving Meaning to the History Of Economic Thinkers.......2000-10-10
Malabre's Lost Prophets is a very friendly introduction to the various economic thinkers of the last 100 years. His journalistic writing style draws the reader into the thinkers realm, and explains the theory and history related to each "prophet."
The book is well written and easy to read. I have found it to be a complement to my other scholarly reference material.
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Lost prophets : an insider's history of the modern economists
Manufacturer: Harvard Business School Press ProductGroup: Book Binding: Hardcover ASIN: B000H5YHDY |
Average customer rating: |
Lost Prophets: An Insider's History of the Modern Economists
Alfred L. Malabre Manufacturer: Harvard Business School ProductGroup: Book Binding: Hardcover ASIN: B000UF70QM |
Average customer rating: |
Lost Prophets: An Insider's History of the Modern Economists.
Alfred L., Jr. Malabre Manufacturer: see notes for publisher info ProductGroup: Book Binding: Paperback ASIN: B000M4238G |
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Lost Prophets: An Insider's History of the Modern Economists.
Alfred L., Jr. Malabre Manufacturer: 0 ProductGroup: Book Binding: Paperback ASIN: B000IYFHU6 |
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Historia Economica de La Poblacion Mundial
Carlos M. Cipolla Manufacturer: Critica (Grijalbo Mondadori) ProductGroup: Book Binding: Paperback ASIN: 8484321460 |
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How to Write Sales Letters That Sell
Drayton Bird Manufacturer: Kogan Page ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0749438762 |
Book Description
"The ultimate how-to book of direct mail letter writing." -- Victor Ross, former Chairman, Reader's Digest
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Letters That Sell
Edward W. Werz Manufacturer: McGraw-Hill ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0809246848 |
Book Description
"Ed Werz is one of the few people in this country who knows how to write results-oriented sales letters." -- Gerhard Gschwandtner, Publisher Personal Selling Power "I found it to be an extremely instructive, well-documented, and helpful book. It [is] an important new reference tool for professional copywriters and the busy business executive alike." -- Ray Roel, Editor Direct Marketing Magazine With these 90 easy-to-use letters, you need never agonize over sales-letter writing again. Arranged by category, these model letters cover every business situation from direct-sell to customer service and novelty letters, each accompanied by invaluable marginal notes that will enable you to tailor them to your specific goals. Edward Werz, direct-mail expert, provides a bold new approach to sales-letter writing and a format so simple to use that you'll wonder how you ever managed without Letters That Sell. Whether you are selling a product, a service, or an idea, Letters That Sell will provide fresh insights to veteran letter writers and make the novice feel like a pro. This handy reference also includes:Customer Reviews:
Refute Book Bias.......2003-07-19
"Basically the book is just to vague and non-specific." (_too_ vague, again, correct use of words is important). OK, it isn't fully fair to pick on poor grammar usually, but sometimes the invitation is blatant.
The format of letter plus wide column for explanation or comments on each paragraph is pretty informative.
At one point in "How to Write Sales Letters That Sell" 2003 edition, Dayton Bird suggests that you should be able to write some kind of summarising or crystalizing comment about each paragraph of a letter.
Sometimes this comment is a simple summary, sometimes is is a part of the psychological basis of your sales script.
This is a very good way to evaluate letters by others, and to self analyse your own letters.
Useful sales letter cookbook........2002-07-30
You Pay for What You Get.......2000-12-22
Basically the book is just to vague and non-specific. It's a start, but if you want to finish your letter, I hope you have backup.
Book Bias, IL
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Sales Letters That Sell
Laura Brill Manufacturer: American Management Association ProductGroup: Book Binding: Paperback ASIN: 0814479456 |
Amazon.com
Even some of the very best salespeople sometimes find that their powers of persuasion, which work well in person, fail to translate properly to the written word. Sales Letters That Sell, by business communication consultant Laura Brill, offers step-by-step instructions for solving that shortcoming by showing how to compose merchandising correspondence in a conversational tone that will "put prospects at ease, making them more comfortable--and more receptive to the pitch." Plenty of sample documents are included, as is an appendix detailing common grammar mistakes, techniques for improved proofreading, troublesome words, and useful facts.Book Description
A good sales letter is a money-making tool that can make all the difference between closing a sale and losing a sale. And the secret to an outstanding sales letter is to write as though you were talking.This lively book shows salespeople at all levels how to achieve a conversational tone that makes readers comfortable-and receptive-to their message.
In clear, concise language, Brill teaches salespeople how to:
** speak their prospect's language
** use the opening to capture attention
** keep sentences and paragraphs short and punchy
** motivate the prospect to act-now!
** quickly mention the benefits that interest the prospect
** avoid language that sounds fancy, stilted, legalistic, or parental
The book also provides 50 sales letter "makeovers" --a series of before-and-after letters that show salespeople how to turn a dud into a dazzler!
Customer Reviews:
Very useful book.......2001-03-16
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Letters that sell--and why;: An analysis of several hundred sales letters and sales letter campaigns which proved especially effective in getting results,
John Cameron Aspley Manufacturer: The Dartnell corporation ProductGroup: Book Binding: Unknown Binding ASIN: B00085A49O |
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How to write letters that sell (Personal success program)
Warren L Levy Manufacturer: Nelson Doubleday ProductGroup: Book Binding: Unknown Binding ASIN: B0007FB4H6 |
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How to Write Letters That Sell
Christian Godefroy , and Dominique Glocheux Manufacturer: Piatkus Books ProductGroup: Book Binding: Hardcover ASIN: 0749911794 |
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Control Your Destiny or Someone Else Will CD
Noel M. Tichy Manufacturer: HarperAudio ProductGroup: Book Binding: Audio Cassette Similar Items:
ASIN: 0694525766 Release Date: 2001-09-04 |
Book Description
A business classic -- now completely revised -- hailed as the unofficial GELeadership handbook.
Completely revised, with two new chapters by the authors, an added chapter-length interview with Jack Welch, plus the complete set of Welch's GE annual letters to shareholders, this title remains the classic CASE STUDY of how Welch transformed GE from a corporate dinosaur into one of the nimblest, most successful corporations in the world, and provides a useful handbook for effecting change in your business and your life.
Since Welch became its CEO in 1981, GE has become one of the most successful companies of the late 20th century, increasing its market value from $13 billion to over $400 billion. Welch has been hailed by "60 Minutes" as the best executive in the world. This success can be attributed in large part to Jack Welch, GE's dynamic CEO who transformed the company from a bureaucratic behemoth into a fierce competitor in the global marketplace.
Among the many books that have been written about GE, Control Your Destiny stands out. Its authors are uniquely qualified to explain Welch's transformation of GE and to explain the leadership lessons it reveals. Noel Tichy ran GE's Crotonville school during the start of the Welch era, while Stratford Sherman covered GE for Fortune magazine. Together, they study GE with a remarkable blend of inside knowledge and clear-eyed objectivity. Their narrative -- studied at business schools nationwide -- is extraordinarily thorough, thoughtful, and rich in insight.
Customer Reviews:
Reads like a fiction with Jack Welch as the Hero.......2005-10-02
The title is somewhat misleading........2005-04-04
Decent read, lessons to be learned........2004-04-04
An educational, yet entertaining, read.......2001-12-19
The book is broken down into three "acts" which recount the years of Jack Welch - when and how he was made the CEO with GE, the early years of layoffs, the early resistance to his ideas, reorganization of GE, the need for globalization, and eventual acceptance of his ideas as he empowered GE's employees. Welch's ideas of empowering the employee encompassed such things as "boundarylessness", strong values, leadership, simplicity, and productivity. As the book progresses, the reader is provided with the real world GE examples that qualified Jack's ideas and their results. Nor does the book hold back from describing Jack's missteps and describes the lessons learned.
Overall the book was a good read. The examples read as stories that both entertain and educate. Welch's ideas, as presented in Control Your Destiny, are probably now considered common sense business practices. The ideas seem simple today, yet were revolutionary for that time as you'll read.
The end of the book provides a manual that can be used to carry out a similar revolution with your business and employees. I didn't really work my way through it - it seemed more appropriate for larger organizations.
Terrific.......2001-11-09
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A Practical Guide to Security Assessments
Sudhanshu Kairab Manufacturer: AUERBACH ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0849317061 |
Book Description
The modern dependence upon information technology and the corresponding information security regulations and requirements force companies to evaluate the security of their core business processes, mission critical data, and supporting IT environment. Combine this with a slowdown in IT spending resulting in justifications of every purchase, and security professionals are forced to scramble to find comprehensive and effective ways to assess their environment in order to discover and prioritize vulnerabilities, and to develop cost-effective solutions that show benefit to the business. A Practical Guide to Security Assessments is a process-focused approach that presents a structured methodology for conducting assessments. The key element of the methodology is an understanding of business goals and processes, and how security measures are aligned with business risks. The guide also emphasizes that resulting security recommendations should be cost-effective and commensurate with the security risk. The methodology described serves as a foundation for building and maintaining an information security program. In addition to the methodology, the book includes an Appendix that contains questionnaires that can be modified and used to conduct security assessments. This guide is for security professionals who can immediately apply the methodology on the job, and also benefits management who can use the methodology to better understand information security and identify areas for improvement.
Customer Reviews:
Excellent Resource.......2004-12-28
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Passing the Pcso Recruit Assessment Process (Practical Policing Skills)
Peter Cox Manufacturer: Law Matters Publishing ProductGroup: Book Binding: Paperback ASIN: 1846410592 |
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Net assessment: a practical guide.: An article from: Parameters
Paul Bracken Manufacturer: Thomson Gale ProductGroup: Book Binding: Digital ASIN: B000GFR4QC Release Date: 2006-06-21 |
Book Description
This digital document is an article from Parameters, published by Thomson Gale on March 22, 2006. The length of the article is 4639 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
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A Practical Guide to Security Assessments.(Book Review): An article from: Security Management
John Gargiulo Manufacturer: Thomson Gale ProductGroup: Book Binding: Digital ASIN: B000ECXAR4 Release Date: 2006-01-26 |
Book Description
This digital document is an article from Security Management, published by Thomson Gale on January 1, 2006. The length of the article is 424 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
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Managing Business Risk: A Practical Guide to Protecting Your Business
Manufacturer: Kogan Page ProductGroup: Book Binding: Hardcover ASIN: 074944228X |
Book Description
Companies now realize that, while financial integrity and business continuity are still of primary importance, they must be considered alongside the effective management of practical business risks, such as branding and reputation, employment practices, product liability, health and safety, fraud, intellectual property, customer loyalty and supply chains.Books:
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