Ohio Business-To-Business Marketing Directory 2001 (Ohio Business Directory)

Book Description

A comprehensive study skills book that addresses the needs of professionals of all learning styles, ages, and backgrounds. Acknowledging that specific strategies for developing study skills will differ according individual learning style and training, this book offers presentations and activities in many different modalities.The book covers time-management; concentration and memory; and critical reading and thinking.Written for people who want to reach their maximum potential in learning and comprehension in any field.

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Successful Negotiating: Getting What You Want in the Best Way Possible (Business Essentials)
Patrick Forsyth
Manufacturer: How to Books
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
Negotiating | Management & Leadership | Business & Investing | Subjects | Books
ASIN: 1857037758

Book Description

The emphasis of Quality is pervading every facet of business, and managers are required to know and apply TQM principles. This book explores the strategic role of quality global competition, the roles of management in attaining quality excellence, the structures and systems needed to support a total quality strategy, and the main statistical and analytical tools for achieving quality improvement and control.

Customer Reviews:

Possibly the best book on TQM.......2000-06-24

The book is succinct and doesn't mince words.

Total Quality Management - A Cross-Functional Perspective Tm

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Total Quality Management - A Cross-Functional Perspective Tm
R. Rao
Manufacturer: John Wiley & Sons Inc
ProductGroup: Book
Binding: Paperback

Book Description

Paint to Win will help those interested in owning and operating successful businesses. This book breaks away from traditional strategic planning books by bringing creativity into the strategic planning process. It uses the metaphor of painting to present the material in an informative, yet interesting, way.

Customer Reviews:

The best book on strategic management.......2004-07-20

Finally, a management book that is ensightful, very useful, and very easy to read. I wish one of my college professors would have incorporated this book into the class. I learned more from this book than from all the classes I took for my undergrad and grad degrees. I give it a very strong recommendation.

Book Description

The essays in this volume break new ground in the theory of the business firm and its applications in economics. A leading analyst of industrial organization, Professor Demsetz critically examines current debates on the existence, definition, and organization of the firm and discusses issues related to the emerging theory of the firm. He then analyzes the relation among business ownership, wealth, and economic development. Subsequent essays offer new perspectives on competition, profit maximization and rational behavior, and shed new light on managers' compensation, antitrust policy, and the accuracy of firms' accounting data.

Customer Reviews:

Critical Review to the Literature.......2000-03-24

Prof. Demsetz has written clearly all the arguments in this book. He has presented various theories of firm and various intrepretations about firm. The most valuable feature of this book is that it pointed out the differences among the views and critically evaluated all of them. This book should be readable to students, but should not be overlooked by researchers in this field.

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A must read for anyone who wants to be informed.

Fisher's Concise history of economic bungling : a guide for today's statesmen
Antony Fisher
Manufacturer: Caroline House Books
ProductGroup: Book
Binding: Paperback
ASIN: 0916054691

Customer Reviews:

A must read for anyone who wants to be informed........2000-09-26

Anyone who wants a clear understanding of why public funding of businesses, that real business concerns will not fund, almost always fails and at the expence of the tax payers, this is the book to read.

Book Description

The fascinating story of Volkswagen's raging success and near collapse in America

After a wild ride of ups and downs for almost three decades, Volkswagen has regained its stature as one of America's most beloved auto makers. In Getting the Bugs Out, journalist and auto industry expert David Kiley tells the complete story of the rise, fall, and comeback of Volkswagen. Kiley traces the company's rise from Ferdinand Porsche's original design for the Beetle, through the Nazi era, and up to the Beetle's ascendancy during the flower-power 1960s. He explores the reasons for VW's downward spiral through the 1970s and 1980s, including the devastating management blunders that led to such failed efforts as the Rabbit, Dasher, Thing, and Scirocco, and equally catastrophic marketing initiatives, culminating in the notorious "Fahrfegnugen" series of ads. Finally, drawing upon his unique access to company insiders, Kiley tells the story of how Volkswagen achieved its phenomenal comeback beginning in the late 1990s through a combination of visionary management, cutting-edge product development, and brilliant marketing and advertising strategies.

David Kiley (Anne Arbor, MI), the Detroit Bureau Chief at USA Today, is a journalist with fifteen years of experience, ten of which have been devoted to covering the auto industry. He has written extensively for Adweek and Brandweek magazines.

Customer Reviews:

As a VW owner, this is a great insight ito the company.......2003-05-09

I'm a die hard VW loyalist now. So when I saw this book I had to see what it was all about. Incredible story! Very well written!

It was incredible to read about all the things that went on within and without the company, it helps to understand the car a lot better :) If you're at all interested in VW's or car company history in general, this is a must read.

A great read. As a VW driver it's great to learn the history.......2002-11-21

I'm an avid VW driver, and when I saw this book I had to read it. It's great! The VW story is incredible, I never would have guessed that there was so much interesting history there.

The references to the advertising brought back some good memories. I remember each ad and how great they were.

A dfinite must read!

So now we know...........2002-05-31

Geez, the management folks at VW are a bunch of arrogant bastards - much like the folks at Ford, GM and Daimler Chrysler. This book is a great history and a really interesting and enjoyable read.

A Fascinating and Interesting Read.......2002-05-10

This is a top of the line book. It takes the reader through the history of Volkswagon in America. It speaks of the successes and failures and takes the reader behind the scenes to see how the company was/is run. Due to the history of Volkswagon, the book is entertaining and hard to put down. Kiley does a wonderful job of telling the facts in an interesting way. At times though, it does focus a lot on advertising which is both interesting and tedious. Although it can be hard to keep all the dates and people straight throughout the book, the experience of reading the book is fantastic. This is a great book for those who know a lot about cars and for those who are just merely curious.

A Fascinating and Interesting Read.......2002-05-10

Getting the Bugs Out - The Rise, Fall, and Comeback of Volkswagen in America

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Getting the Bugs Out - The Rise, Fall, and Comeback of Volkswagen in America
David Kiley
Manufacturer: Wiley, London
ProductGroup: Book
Binding: Hardcover
ASIN: B000VZOPC8

Amazon.com

Written for the reader with a little background in software engineering and test management, Test Process Improvement is an innovative guide to improving how your organization tests software. It's got plenty to offer any test engineer or manager.

This short yet densely packed text outlines the Test Process Improvement (TPI) model for software testing. While there are other testing models available today (like the Testing Maturity Model, or TMM), the authors suggest that TPI offers more detail than its rivals. TPI measures testing effectiveness in 20 "key areas," in such categories as test strategy, metrics, tools, and communication, plus defect and test process management.

After a short overview of the kinds of testing in use today, the book delves into each of these 20 areas in considerable detail with criteria for up to four levels of effectiveness (labeled "A" through "D"). By working through these categories, an organization can both gauge its current testing process and make it better with the book's "improvement suggestions." You'll appreciate this text most if you have some interest in software engineering. (The authors, who are Dutch, write clearly, but this is by no means light reading.) There are plenty of easy-to-digest tables and lists, which will be most practical for the busy testing professional. Other useful sections include a concise tour of testing tools and the Test Management Approach (TMap), which shows how to integrate test management into the larger process of software design.

In all, Test Process Improvement can give any testing engineer or manager some practical ways to work more effectively. This is a groundbreaking blueprint for improving software testing. --Richard Dragan

Topics covered: Overview and guide to Test Process Improvement (TPI), types of testing, pitfalls for successful testing, measuring your organization's test maturity, 20 key areas, levels, checkpoints, suggestions for improvement, implementing TPI within your organization, TPI and the project life cycle, test planning and project estimation, metrics, advantages and limits of testing tools, test and office environments for improved testing, communication, reporting, defect management, managing the test process, evaluation, low-level testing, and Test Management Approach (TMap)--a proprietary strategy for structured testing.

Book Description

Software testing is a vital component of the software development process, but few organizations expend any effort optimizing the process to make it more efficient. Although in practice it can be hard to define what steps need to be taken, models such as the Capability Maturity Model (CMM) have been successful in helping organizations improve their software process and TPI aims to do a similar thing for the testing part of the software process. The TPI model offers a frame of reference which helps to determine the strong and weak points in an organization's current test practice, and gives specific and realistic suggestions for the improvement of the test process in terms of lead time, costs and quality.

Customer Reviews:

A good first or second read.......2007-05-14

If you're new to testing this book gives a basic insight into the processes. I would read this book after reading "Software Testing Techniques: Finding the Defects that Matter " by Scott Loveland.

Best Test Process addressed.......2007-01-14

A well structured, compressed and to the point book that addresses all I've dreamt to establish for a well defined test process, multi-facet process improvment, and practical maturity model assessment. Thank you Tim.

TPI.......2007-01-04

Very pratical book. It helped conducting a self assessment and generate a lot of ideas. I recommend it for any software test origanization that needs a little improvement.

For mature, stable test organizations.......2002-05-19

This book provides a coherent process improvement approach for software testing. It provides a model that supports the assessment of strengths and weaknesses of an existing software testing process and an approach for developing and implementing remedial action to rectify the weaknesses. As such this book is not useful to organizations that have not achieved a mature and stable testing process because the model will not apply. If you are seeking a book that will get your processes stable you will find "Systematic Software Testing" by Rick D. Craig and Stefan P. Jaskiel a better place to start.

However, if your processes are stable this book is among the best because it stays focused on improving the testing process and does so in the same manner that SEI's CMM does for software development. In fact, the TPI approach in this book is cross-referenced to the CMM, which gives you an approach that can be viewed as a testing maturity model that aligns nicely with the CMM (including the newer CMMI). This is one of the strong points of the book and TPI.

Another thing to know about this book is that it's written more like a specification than a narrative. Some readers may find this difficult, but if you are involved in mapping the TPI key process areas to the CMM (or SPICE, Bootstrap or PSM), you'll appreciate the format. Also, the book views TPI as a subset of software process improvement, and software process improvement as a subset of TQM. While the authors focus on the software testing process, they do not isolate it from the bigger picture. This allows you to view then entire quality process as a coherent whole when you're assessing the software testing process and developing improvement strategies.

I personally think this book adds considerably to the software testing body of knowledge, and that the approach the authors give is both practical and sensible. If you work in an organization that has a stable testing process or is at CMM level 2 or above this book is essential reading.

Wery useful method to rely on.......2001-06-26

As a senior test engineer consultant I was asked to do a investigation on how we had worked in the test team in a project, and provide feedback to the QA organization. I was using this method and found it wery helpful! This book, unlike most other books with this subject, goes straight to the problem and and is not focused on the number of pages...

A Practical Guide to Information Systems Process Improvement

Average customer rating:

Provides a blueprint and a compass
IT Process Improvement - About Time
A sound approach for many improvements

A Practical Guide to Information Systems Process Improvement
Anita Cassidy , and Keith Guggenberger
Manufacturer: CRC
ProductGroup: Book
Binding: Hardcover

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ASIN: 1574442813

Book Description

When you invest in expensive technology and systems, you want to get the most out of them. Process improvement has been used for years as an effective strategy to reduce costs, shorten cycle times, improve quality, and increase user satisfaction in other areas of business such as Quality, Manufacturing, and Engineering. While there are many books available on process improvement and process re-engineering, few of them address the unique processes within information systems as clearly and succinctly as A Practical Guide to Information Systems Improvement. PROCESS IMPROVEMENT FOR IS Tailored specifically for IS processes, A Practical Guide to Information Systems Process Improvement provides a step-by-step method for creating a world class Information System organization. The authors introduce process management and highlight its application to information systems. The book outlines a practical, complete, and easy-to-understand method for improving or re-engineering the processes within the Information Systems organization - simplifying process improvement so that you can begin to use it immediately. AVOID COMMON PITFALLS AND MISTAKES The evolving business environment puts new demands on your Information Systems. E-commerce, changing technology, ERP, and globalization are just a few of the areas that will benefit from process improvement. This easy-to-follow guide includes a corresponding process model for each step that serves as a starting point for process improvement effort. It provides a checklist to ensure your new process meets all the requirements for its particular purpose and identifies pitfalls and mistakes to avoid.

Customer Reviews:

Provides a blueprint and a compass.......2002-08-25

This book is important for two reasons: (1) it describes what a process is and the main characteristics shared by processes regardless of the model used, and (2) it provides a clearly defined approach to implementing processes and a framework for improving them.

Why these two reasons are important is because most IS/IT professionals have a vague idea about what processes are. They can visualize them on a conceptual level, but not on a detail level as a flow with measurable attributes. The way the authors portray processes allow all stakeholders (producers and consumers) of a process chain to use the same definition and to objectively measure the same characteristics. This cross-functional understanding and agreement is essential to process improvement. However, understanding processes and having a clear definition are only half the equation - implementing and improving them can be a daunting task without a clearly defined roadmap. Therein is the main value of this book: it provides that roadmap. You can either get to your destination by trial and error, false starts and wasted time and resources, or you can follow the identification, selection, "as-is" assessment, "to-be" target and implementation plan sequence that are presented. The authors highlight key points and pitfalls each step of the way, which is based on their extensive experience from which you'll benefit.

If you're involved in process design and/or improvement in IS/IT this book will point you in the right direction and get you moving forward.

IT Process Improvement - About Time.......2001-03-06

It is about time a book like this get written. The authors have hit a nerve with the typical IT department. That is, taking the "rambo" fire fighting mentality out of I/S, and conforming it into a smooth running operation. The authors take lessons learned years ago in manufacturing and engineering disciplines, and have correctly applied them to IT. The book is written exceptionally well, is easy to understand and provides a practical step-by-step methodology. I believe there is enough detail in the book to allow motivated and savvy IT managers to drive process improvement in their organizations. This book is definitely a "keeper". It should be part of every I/S manager's library, and it should not gather dust.

A sound approach for many improvements.......2001-01-17

This book is a great "how to" guide! First, I like how it connects the improvement activity to the business and customer needs rather than getting wrapped up in the technology of information systems. The book outlines a 7 step process for improvement and breaks down each step into bite-size pieces that can be easily followed. Each step comes complete with checklists, questions to ask, considerations to be reflected upon or reviewed, and diagrams or examples that make the action very clear. A lot of thinking has been done and shared, and it will be quite easy to adapt the books guides to most applications. There isn't really much theory here, just straight-forward assertions about what works and what doesn't. However, the content is consistent with most Quality and Organization Development theory I've read. I also like the chapter end summaries and pitfalls. As I read this, I found myself thinking this could be used for most any business improvement project quite easily.

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