Case Interview: The Vault.com Guide to the Case Interview (Vault Reports)
Average customer rating: 3.5 out of 5 stars
  • Excellent Guide Not Enough Cases
  • Marginally helpful and overpriced
  • Get the newer (Sept. 2000) addition
  • Bad walk-throughs
  • An indispensable Guide!
Case Interview: The Vault.com Guide to the Case Interview (Vault Reports)
Mark Asher , and Marcy Lerner
Manufacturer: Vault.com
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Job Hunting & Careers | Business & Investing | Subjects | Books
ConsultingConsulting | Industries & Professions | Business & Investing | Subjects | Books
GeneralGeneral | Reference | Business & Investing | Subjects | Books
GeneralGeneral | Reference | Subjects | Books
Similar Items:
  1. Case in Point:Complete Case Interview Preparation - 5th edition Case in Point:Complete Case Interview Preparation - 5th edition

ASIN: 1581310994

Customer Reviews:

4 out of 5 stars Excellent Guide Not Enough Cases.......2001-01-14

This is an excellent book for undergraduates who are looking to prepare themselves for an interview in consulting or finance. I took account a couple years ago and didn't remember everything about it. But this book gives a good review of all the necessary topics that would be needed during an interview. It covers business strategy technics, marketing strategies, and finance related topics. While the review covers half of the book, another tenth is focused on some real interviews from MBA students or other companies. Another quarter is actual case interviews. The author does go through on how to answer these cases. However, the maximum length give to each case was 2 pages. To me, that was not nearly enough for a case. And also, there are only about 15 real cases, there are about 15 practice ones. The last 15 percent is dedicated to guesstimates and brainteasers.

So overall, it's a good book; however, I wish there were more cases.

1 out of 5 stars Marginally helpful and overpriced.......2000-11-03

This book is poorly written, inconsistent, and not very helpful. It's also very overpriced. You might have better luck with another guide (Wetfeet.com). But avoid this as it's a waste of money and time.

5 out of 5 stars Get the newer (Sept. 2000) addition.......2000-10-14

Thanks Vault,

I would make sure to get the updated addition:

Vault.com Guide to Case Interviews, 3rd Edition by Mark Asher (Paperback - September 2000)

2 out of 5 stars Bad walk-throughs.......2000-06-03

This book has some really good explanations of the case interview format, pointers on conduct and overviews of frameworks. However, it had some really bad case examples. The sample solutions given did not seem to follow the clean logical and analytical approach that Wet Feet Press' "15 Cases" displayed for their sample responses. In fact, the answers given in this book are a good example of what to avoid: a lot of flair and big words and not a whole lot of case-solving.

4 out of 5 stars An indispensable Guide!.......1999-11-24

It was the perfect reference guide for my consulting innterviews- especially the guesstimate questions. Also, a great companion to the Vault.com Guide to Consulting!

ACT Assessment (REA) - The Very Best Coaching and Study Course for the ACT (Test Preps)
Average customer rating: 2.5 out of 5 stars
  • Excellent
  • Horrible
  • Very Worse Course For Time
ACT Assessment (REA) - The Very Best Coaching and Study Course for the ACT (Test Preps)
Charles O. Brass , Suzanne Coffield , Joseph T. Conklin , Anita Price Davis , Slim Fayache , Mitchel Fedak , Bernice E. Goldberg , Kevin James Hanson , Kai Miao , Lina Miceli , Pamela K. Phillips , Elizabeth M. Powell , Corinna Siebert , and Michael Sporer
Manufacturer: Research & Education Association
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Education | Nonfiction | Subjects | Books
AssessmentAssessment | Education Theory | Education | Nonfiction | Subjects | Books
ACT (American College Tests)ACT (American College Tests) | Test Guides - College & University | Education | Reference | Subjects | Books
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GeneralGeneral | Education | Professional & Technical | Subjects | Books
Similar Items:
  1. The Real ACT Prep Guide (The only guide to include 3 Real ACT tests) The Real ACT Prep Guide (The only guide to include 3 Real ACT tests)
  2. McGraw-Hill's 10 ACT Practice Tests (McGraw-Hill's 10 Practice Acts) McGraw-Hill's 10 ACT Practice Tests (McGraw-Hill's 10 Practice Acts)
  3. Cracking the ACT with Sample Tests on CD-ROM, 2006 Edition (College Test Prep) Cracking the ACT with Sample Tests on CD-ROM, 2006 Edition (College Test Prep)
  4. Increase Your Score In 3 Minutes A Day: ACT Reading (Increase Your Score) Increase Your Score In 3 Minutes A Day: ACT Reading (Increase Your Score)
  5. Increase Your Score in 3 Minutes a Day: ACT Essay (Increase Your Score) Increase Your Score in 3 Minutes a Day: ACT Essay (Increase Your Score)

ASIN: 0738600555

Book Description

Master the ACT and get into the college you want... Our ACT test experts show you the right way to prepare for this important test and score higher. REA's new and fully expanded 5th edition examines all ACT assessment subject areas including in-depth coverage of the ACT's new Writing Test. The comprehensive review covers every possible exam topic: Reading, English, Math, and Science. Features 5 full-length practice exams. Each practice exam question is fully explained to help you better understand the subject material. Use the book's appendix and index for speedy look-ups and smarter searches.

Follow up your study with REA's proven test-taking strategies, powerhouse drills and study schedule that get you ready to master the ACT.

DETAILS
- Comprehensive review of every subject to appear on the ACT assessment: Reading, Math, English, and Science
- Contains the ACT's latest change - the all-new Writing Test
- Dynamic diagnostic exam pinpoints your exam strengths and weaknesses
- Flexible study schedule tailored to your needs
- Packed with proven test tips, strategies and advice to help you master the ACT
- 5 full-length practice ACT assessment exams. Each exam question is answered in complete detail with easy-to-follow, easy-to-grasp explanations.
- Fully indexed for quicker and smarter searches.
- Bonus College Guide on how to choose your college wisely

TABLE OF CONTENTS
ACT INDEPENDENT STUDY SCHEDULE
Chapter 1: SCORING HIGH ON THE ACT ASSESSMENT
About Our Book
About the ACT
How to Use this Book
Format of the ACT
About the Review Sections
Scoring the ACT
Scoring Worksheet
Raw Score Conversion Chart
Subscore Conversion Chart: Raw Score to Scaled Score
Studying for the ACT
Test-Taking Tips
The Day of the Exam
Chapter 2: CHOOSING A COLLEGE
How Do I Find College Information?
Types of Institutions
What Am I Looking for in a College?
What Do Colleges Look for?
Visiting Colleges
Athletics
How to Apply
Chapter 3: ACT ASSESSMENT DIAGNOSTIC EXAM
ACT Assessment Diagnostic Exam
Answer Key
Detailed Explanations of Answers
Chapter 4: ATTACKING THE ACT ENGLISH TEST
Description of the ACT English Test
About the Directions
Strategies for the English Section
Skills Tested
Standard Written English Review
Rhetorical Skills Review
Answer Key for Drills
Chapter 5: ATTACKING THE ACT MATHEMATICS TEST
Description of the ACT Mathematics Test
About the Directions
Strategies for the Mathematics Section
Skills Tested
Arithmetic Review
Algebra Review
Geometry and Trigonometry Review
Answer Key for Drills
Chapter 6: ATTACKING THE ACT READING TEST
Description of the ACT Reading Test
About the Directions
Strategies for the Reading Section
Skills Tested
Reading Review
Answer Key for Drill
Chapter 7: ATTACKING THE ACT SCIENCE REASONING TEST
Description of the ACT Science Reasoning Test
About the Directions
Strategies for the Science Reasoning Section
Skills Tested
Sample Passages and Questions
Biology Review
Chemistry Review
Physics Review
Earth Science Review
Geology Review
Astronomy Review
Meteorology Review
Answer Key for Drills
PRACTICE EXAM I
Answer Key
Detailed Explanations of Answers
PRACTICE EXAM II
Answer Key
Detailed Explanations of Answers
PRACTICE EXAM III
Answer Key
Detailed Explanations of Answers
PRACTICE EXAM IV
Answer Key
Detailed Explanations of Answers
ANSWER SHEETS (WITH SUBSCORE-AREA CODING)
ATTACKING THE ACT WRITING TEST
APPENDIX
INDEX

EXCERPT

About Research & Education Association
Research & Education Association (REA) is an organization of educators, scientists, and engineers specializing in various academic fields. Founded in 1959 with the purpose of disseminating the most recently developed scientific information to groups in industry, government, high schools, and universities, REA has since become a successful and highly respected publisher of study aids, test preps, handbooks, and reference works.

REA's Test Preparation series includes study guides for all academic levels in almost all disciplines. Research & Education Association publishes test preps for students who have not yet completed high school, as well as high school students preparing to enter college. Students from countries around the world seeking to attend college in the United States will find the assistance they need in REA's publications. For college students seeking advanced degrees, REA publishes test preps for many major graduate school admission examinations in a wide variety of disciplines, including engineering, law, and medicine. Students at every level, in every field, with every ambition can find what they are looking for among REA's publications.
While most test preparation books present practice tests that bear little resemblance to the actual exams, REA's series presents tests that accurately depict the official exams in both degree of difficulty and types of questions. REA's practice tests are always based upon the most recently administered exams, and include every type of question that can be expected on the actual exams.

REA's publications and educational materials are highly regarded and continually receive an unprecedented amount of praise from professionals, instructors, librarians, parents, and students. Our authors are as diverse as the fields represented in the books we publish. They are well-known in their respective disciplines and serve on the faculties of prestigious high schools, colleges, and universities throughout the United States and Canada.

Chapter 1: SCORING HIGH ON THE ACT ASSESSMENT

ABOUT OUR BOOK
This book has the tools to effectively prepare you for the ACT Assessment. It contains five full-length practice exams complete with answer keys and detailed explanations for each question, along with a topical review for each of the four individual tests that make up the ACT. All of the practice exams we provide are based on the latest ACT test administrations and contain every type of question that you can expect to encounter on the actual exam.

ABOUT THE ACT
Who Takes the ACT and What is It Used for?
The ACT is usually taken by high school juniors and seniors. The exam is used by college admissions officers as a way to fairly judge all the students who apply to their school. Because high schools across the United States use many different grading systems, ACT scores put everyone on more of an equal footing. Your ACT scores, along with other information provided by you and your high school, help colleges predict how well you will do at the college level.

If you don't do well on the ACT, don't panic! The exam can be taken over so that you can work on improving your scores. It's also not the be-all and end-all that you might think it is. Admissions officers use a number of criteria to judge applicants: Grade-point average, extracurricular activities, on-campus interviews, and the degree to which you've been taking challenging courses in high school are all factors that go into the mix. REA believes you have every reason to believe that, with enough of the right preparation, you can and should score well on the ACT. Nonetheless, you shouldn't think that not doing so will necessarily jeopardize your chances of attending the college of your choice. The very fact that you picked up this book, however, means that you're not one to leave much to chance. Having our test prep at your side as you approach test day will give you the extra shot of confidence we all sometimes need to climb the ladder of success.

Who Administers the ACT?
The ACT is developed and administered by ACT, Inc., and involves the assistance of educators throughout the country. The development process is designed and implemented to ensure that the content and difficulty level of the exam are appropriate.

When and Where is the ACT Given?
You should try to take the exam early in your junior or senior year so that you will have another opportunity to take it if you are not satisfied with your performance. Taking our practice exams will familiarize you with the types of questions and format of the ACT so that you do not have to go through the anxiety of learning about the ACT during the actual exam.

The ACT is usually administered five times a year throughout the country. It is given at hundreds of locations, including high schools. The usual testing day is Saturday, but the exam can be taken on an alternate day if a conflict, such as a religious obligation, exists.

To receive information on upcoming administrations of the ACT, consult the ACT Registration Bulletin, which can be obtained from your guidance counselor, or contact ACT, Inc., directly at:

ACT Registration
Phone: (319) 337-1270 (Weekdays 8 a.m. to 8 p.m. ct)
Website: http://www.act.org
Online registration or registration by phone is recommended

To take the ACT, you must pay a registration fee. A fee waiver may be granted in certain situations. To find out if you qualify, ask your guidance counselor.

HOW TO USE THIS BOOK
What Do I Study First?
Begin your studies by first taking our written diagnostic exam. The tables that follow include an answer key to score your exam, and also explain what review material you need to study if you answer a question incorrectly.

After taking the written diagnostic exam, you may wish to continue your study by moving on to our Practice Exams I and II. Or, if you prefer, first study our reviews, which are designed to provide you with the information and strategies you need to do well on the ACT.

Complete your preparation by taking the remaining two practice exams. For the most benefit, be sure to simulate actual testi...

Customer Reviews:

5 out of 5 stars Excellent.......2006-08-15

Helped my daughter become familiar with how the ACT is worded and what to expect on the exam. Eased some of her anxiety.

1 out of 5 stars Horrible.......2006-07-22

Which is sad because the material is laid out great, but the amount of errors ruins it. There are typos everywhere, SIGNIFICANT typos, such as the wrong sign in an equation or missing punctuation in the answers of the grammar drills. If you do get the book, make sure you do the math for yourself, because you'll catch yourself correcting the book fairly often.

2 out of 5 stars Very Worse Course For Time.......2005-04-06

This book of more than a thousand pages has every topic that could possibly be on the ACT. The topics are explained in a clear, concise manner. But there are so many topics that their explanations are almost too concise: Two or three sentences of explanations are given and a couple of examples. The format of the examples are in a No and Yes format for the English section. The drills in the English section and Science have good explanations with them. But in the Math section, in which work might be needed, there are no explanations, only answers. The Reading section has no explanation either. The diagnostic test and four other tests gives you great explanations for each topic, though.

Don't get me wrong, some topics are explained well because of the many sub-categories. But other topics are really sketchy on the details. Also, in the English section, the book expects you to memorize all the "by-the-book" terms, like superlative and present perfect. I had never even heard of those terms until I had taken a Spanish class. Moreover, other books might help you memorize things by acronyms but this book if just full of dry information.

If you have to take the ACT in a couple months or weeks, this is a very bad book for you. With all this info, you would need a year to get through it all. Moreover, there is so much stuff that you really don't need for the ACT. This book gives you years worth of information. You can really tell from the science topics of astrology, meteorology, physics, etc.

At least now I understand the elusive diffence between who and whom.

Cutting Your Taxes: A Guide for Minnesotans
Average customer rating: Not rated
    Cutting Your Taxes: A Guide for Minnesotans
    Barbara A. Engelmann , and Michael A. Engelmann
    Manufacturer: Financial Guide Books
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Law | Subjects | Books
    GeneralGeneral | Taxation | Law | Subjects | Books
    Tax PlanningTax Planning | Taxes | Accounting | Industries & Professions | Business & Investing | Subjects | Books
    ASIN: 0916407004

    Dynamic Control of Quality in Production-Inventory Systems
    Average customer rating: Not rated
      Dynamic Control of Quality in Production-Inventory Systems
      David D. Yao , and Shaohui Zheng
      Manufacturer: Springer
      ProductGroup: Book
      Binding: Hardcover

      Operations ResearchOperations Research | Management & Leadership | Business & Investing | Subjects | Books
      Quality ControlQuality Control | Management & Leadership | Business & Investing | Subjects | Books
      Industrial & TechnicalIndustrial & Technical | Chemistry | Science | Subjects | Books
      GeneralGeneral | Science | Subjects | Books
      GeneralGeneral | Mathematics | Science | Subjects | Books
      Probability & StatisticsProbability & Statistics | Applied | Mathematics | Science | Subjects | Books
      ManufacturingManufacturing | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
      Production, Operation & ManagementProduction, Operation & Management | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
      Quality ControlQuality Control | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
      StatisticsStatistics | Applied | Mathematics | Professional Science | Professional & Technical | Subjects | Books
      Stochastic ModelingStochastic Modeling | Applied | Mathematics | Professional Science | Professional & Technical | Subjects | Books
      GeneralGeneral | Arts & Photography | Subjects | Books
      All Amazon UpgradeAll Amazon Upgrade | Amazon Upgrade | Stores | Books
      Arts & PhotographyArts & Photography | Amazon Upgrade | Stores | Books
      Business & InvestingBusiness & Investing | Amazon Upgrade | Stores | Books
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      All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
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      ScienceScience | Qualifying Textbooks - Fall 2007 | Stores | Books
      ASIN: 0387954910

      Book Description

      This book aims to address the coordination of quality control with other aspects of a firm's production system and supply chain, specifically, the coordination between the inspection-repair of finished products and their follow-up services, between inspection and process revision, between production and inspection under capacity constraints, between replenishment and rework quantities, and between supply and substitution decisions. To address these issues, the authors have in recent years developed a set of dynamic approaches based on Markov decision programming and using stochastic comparison techniques, including those based on notions of stochastic convexity and submodularity. The focal question driving their studies is this: under what conditions and for what systems does a certain class of policies become optimal in the sense of striking the best coordination among several competing or even conflicting aspects in the production-inventory system? Particular emphasis has been put on the class of policies that have simple, threshold structures -- simple enough to facilitate implementation, but sophisticated enough to be optimal. Written in a self-contained and well-motivated manner, the book offers a timely and useful text or reference to researchers and practitioners in operations research and management, industrial and quality engineering, systems and control, applied mathematics and statistics, and related fields.

      Competing Globally Through Customer Value: The Management of Strategic Suprasystems
      Average customer rating: 3 out of 5 stars
      • Good starting point, a little outdated.
      Competing Globally Through Customer Value: The Management of Strategic Suprasystems

      Manufacturer: Quorum Books
      ProductGroup: Book
      Binding: Hardcover

      Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
      ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
      Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
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      All Amazon UpgradeAll Amazon Upgrade | Amazon Upgrade | Stores | Books
      Business & InvestingBusiness & Investing | Amazon Upgrade | Stores | Books
      ASIN: 0899306004

      Book Description

      This unique volume sets forth a managerial paradigm for helping companies to compete and prosper in a global market that is increasingly dominated by Japan, Germany and the emerging EEC. While emphasis on short-term profitability has been widely recognized as a serious handicap for companies that compete internationally, editors Stahl and Bounds reveal the full scope of the competitiveness problem. Traditional business theory, practice, and culture are deeply rooted in short-term, non-customer-oriented indicators such as stock price, volume of shipments, and quarterly earnings. These indicators, however, are no longer effective. According to Stahl and Bounds, companies need to structure themselves around net customer value--what the customer receives minus what the customer sacrifices. The book shows how organizations that focus on net customer value will ultimately enjoy more profits, market share, and customer loyalty than those based on short-term financial results. The contributors propose, as an alternative management model, a detailed, analytic paradigm that provides specific ways to identify, measure, monitor, produce, and improve customer value. Most importantly, they demonstrate why U.S. companies that want to survive and prosper in a competitive global economy will benefit from this management model. Delivering customer value involves all areas of business management. This book provides a significant methodological breakthrough by proposing new models for costing, product development, production and inventory control, process control, logistics management, marketing, finance, and human resources. With contributions by 42 authors from academia and business, this volume delineates structural systems and practical programs for obtaining better business results through improved quality and customer satisfaction. Many of the top Fortune 500 corporations are now training their managers in the customer value paradigm. Managers in competitive markets who do not fully understand the tenets, implications, and techniques of the customer value model set forth in this book face a serious barrier to business success.

      Customer Reviews:

      3 out of 5 stars Good starting point, a little outdated........1999-01-14

      From my point of knowledge one of the first to address the issue of CV. Gives a good start for further research and some ideas. CV has from then on (1991) enjoyed a much finer discussion and conceptualization. Needs a new edition with a lot of redesigning.
      Competing Globally Through Customer Value
      Average customer rating: Not rated
        Competing Globally Through Customer Value
        Michael J/ Bounds, Gregory M. (Ed Stahl
        Manufacturer: Greenwood Pub Group 01/1//1991
        ProductGroup: Book
        Binding: Paperback
        ASIN: B000N5PBW4

        The Age of Transition: Trajectory of the World System, 1945-2025
        Average customer rating: 5 out of 5 stars
        • The choices we need to make over the next 25 years
        The Age of Transition: Trajectory of the World System, 1945-2025
        Terence K. Hopkins , and Immanuel Maurice Wallerstein
        Manufacturer: Zed Books
        ProductGroup: Book
        Binding: Paperback

        Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
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        GeneralGeneral | Political Science | Social Sciences | Nonfiction | Subjects | Books
        Similar Items:
        1. World-Systems Analysis: An Introduction (A John Hope Franklin Center Book) World-Systems Analysis: An Introduction (A John Hope Franklin Center Book)
        2. The Long Twentieth Century: Money, Power, and the Origins of Our Times The Long Twentieth Century: Money, Power, and the Origins of Our Times
        3. The Modern World-System in the Longue Durée (Fernand Braudel Center Series) The Modern World-System in the Longue Durée (Fernand Braudel Center Series)
        4. A Brief History of Neoliberalism A Brief History of Neoliberalism
        5. The Uncertainties of Knowledge (Politics, History, and Social Change) The Uncertainties of Knowledge (Politics, History, and Social Change)

        ASIN: 1856494403

        Book Description

        Immanuel Wallerstein's World-System theory made a big impact on International Political Economy when it was first formulated in the early 1980s. Although subsequently criticised, the recent demise of the Soviet system's historic attempt to delink from global capitalism has provided a perhaps unanticipated confirmation of the profundity of its insights. Now with this new book, Wallerstein and a team of colleagues from the Fernand Braudel Center for the Study of Economies, Historical Systems and Civilizations take world-system theory a major step forward.

        Customer Reviews:

        5 out of 5 stars The choices we need to make over the next 25 years.......2000-04-09

        This is an important albeit not uncontroversial contribution to the field of international political economy. The book tries to answer the question whether the world capitalist system is in crisis and the paths available for future world development. The works are firmly located within the world system thesis expounded by Wallerstein in many of his previous works.

        The book intoruduces the concept of 6 vectors within which future paths can be examined. These are the inter-state system; world production; world labour force; human welfare; cohesion of states; and the structures of knowledge.

        The book displays the weaknesses inherent in the world system thesis. These include overstating the degree of integration of the economies of the world and thus not taking into account the emergence of "non-states" run either by armed bandits or by organised crime.

        The book does not deal adequately with the current state of the state. Given the debate around MNCs and their increasing expansion into areas which were the domain of the state this is an issue needing serious appraisal.

        The depiction of this era as being a post US hegemonic era is also an area which will be contested by many writers, not least of all the Fukuyama's of the world.

        Wallerstein concludes that the future depends onm how the following factors develop: * the extent to which there is loyalty to citizenship;

        * the level of security through police order; the extent to which military orders are maintained; * level of welfare especially in relation to health and food distribution; * stability of religious institutions.

        The Positive Corporate Manager: Lessons from Coaching Kids (How to Build Employee Self Esteem in the Workplace)
        Average customer rating: 5 out of 5 stars
        • A practical application - sports and business
        The Positive Corporate Manager: Lessons from Coaching Kids (How to Build Employee Self Esteem in the Workplace)
        Ph.D.
        Manufacturer: Funagain Press
        ProductGroup: Book
        Binding: Audio CD

        GeneralGeneral | Business & Investing | Subjects | Books
        ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
        TrainingTraining | Management & Leadership | Business & Investing | Subjects | Books
        GeneralGeneral | Books on Cassette | Audiobooks | Formats | Books
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        ManagementManagement | Business | Books on CD | Audiobooks | Formats | Books
        ASIN: 1888673036

        Customer Reviews:

        5 out of 5 stars A practical application - sports and business.......1998-11-29

        Dr. Burnett has outdone himself again!His short sports quips and comparison to the everyday work place is a terrific way to present his concepts on self esteem and motivation.

        The Art of Advertising: CEOs from Mullen Advertising, Marc USA, Euro RSCG & More on Generating Creative Campaigns & Building Successful Brands (Inside the Minds Series) (Inside the Minds)
        Average customer rating: Not rated
          The Art of Advertising: CEOs from Mullen Advertising, Marc USA, Euro RSCG & More on Generating Creative Campaigns & Building Successful Brands (Inside the Minds Series) (Inside the Minds)

          Manufacturer: Aspatore Books
          ProductGroup: Book
          Binding: Paperback

          GeneralGeneral | Business & Investing | Subjects | Books
          AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
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          1. Advertising Now. Online Advertising Now. Online

          ASIN: 1587622319

          Book Description

          Inside the Minds: The Art of Advertising is the most authoritative book ever written on the essentials behind building successful brands and implementing creative communications solutions. This title features the founders, presidents and CEOs from some of the country's leading advertising agencies, who have each contributed chapters akin to objective, experience-related white papers or essays on the core issues surrounding success in such a competitive market. In an over-arching as wel as in-depth presentation of the fundamentals, authors articulate the unspoken rules and the important issues facing any agency now, and what will hold true into the future. From effective branding strategies to industry trends and challenges, this title pulls readers through all facets of advertising, from beginning to end. The different niches represented and the various perspectives presented enable readers to really get inside the great minds of advertising and glean practical advice, as the experts go back to basics in a must-read for anyone interested in this dynamic, unique industry.

          Making Ideas a Reality: A Step-by-Step Guide for Inventors and Entrepreneurs (Making Ideas a Reality)
          Average customer rating: 4.5 out of 5 stars
          • detailed, authoritative, advice
          • Making ideas easy
          • Simple, clear steps for turning your ideas into commercialized products
          Making Ideas a Reality: A Step-by-Step Guide for Inventors and Entrepreneurs (Making Ideas a Reality)
          Jon Capriola
          Manufacturer: Capriola Publishing
          ProductGroup: Book
          Binding: Paperback

          GeneralGeneral | Business & Investing | Subjects | Books
          RetailingRetailing | Industries & Professions | Business & Investing | Subjects | Books
          GeneralGeneral | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
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          1. The Inventor's Bible: How to Market and License Your Brilliant Ideas The Inventor's Bible: How to Market and License Your Brilliant Ideas

          ASIN: 0977381005

          Product Description

          How do you turn your idea into a product that sells? Your ideas can bring you fame, wealth, lucrative self-employment, self-satisfaction, even life fulfillment. Use the resources in this guide to take your idea to the world so the broadest possible market benefits from your creation. Save time, energy, and money while bypassing costly mistakes using Jon Capriola’s phased approach to make your idea a reality. Each conquered step brings you closer to selling your product. Learn how to: Take your product to market: research, design, produce, package, and price. Sell your product: market, protect, raise capital, distribute, sell and create new products.

          Download Description

          Making Ideas a Reality is about Jon Capriola's experience as a first time inventor. He started inventing products of all types late in 2001 and was able to quit his job in early 2005 and dedicate his full attention to turning simple ideas into sellable products. He walks you through how large corporations will treat a first time inventors regarding distribution or placement with one or two porducts. The book also offers a look at how to take any concept an simplifiy the approach, offering a simple to use check list, while creating your product for mass market. Throughout his time of inventing he has made costly mistakes which he clearly defines the "what NOT" and "what TO DO" in Making Ideas a Reality. Before you invest your time and money developing or proceeding with your idea, you may want to bypass some costly mistakesand read this wonderful step by step guide for inventors and entrepreneures. Most inventors book currently supply you with everything you need however Making Ideas a Reality offers a reciep for making your idea into a sellable product. Think of this book as a cook book to inventing your idea, with your action and this guide your idea will become a sellable product for the mass markets.

          Customer Reviews:

          5 out of 5 stars detailed, authoritative, advice.......2006-04-07

          I enjoyed this book for its detailed advice from someone who has been in the trenches with a range of different inventions. It lives up to the promise of being step-by-step and it has insights you may not find in a typical book about inventions (Chinese holidays can cause delays! for example). You can also tell the author speaks from experience, like when he warns against wasting money on face-to-face meetings.

          I interviewed Jon about his book on my Internet radio show EverydayWealth Radio, and he talked about how he just landed a contract with Disney for his laser shoe laces, so he definitely has the experience and credentials to back up what he teaches. There is also a checklist of "phase" activities that a new inventor will find useful.

          This is an accessible book with solid advice.

          5 out of 5 stars Making ideas easy.......2006-02-11

          this book was very informative and was an easy read. the real life experience that mr.capriola has is very helpful for anyone who is looking to cash in on an idea that they may have been kicking around for a while. i would recommend this book to anyone who is looking for the next step in turning their idea into something more.

          4 out of 5 stars Simple, clear steps for turning your ideas into commercialized products.......2006-02-04

          I found the book easy to understand and read. It was laid out very well and was simple to find what I needed.

          It was odd to find the last chapter was only 1 page. I need to know how to make money after I turned my idea into a product.

          Give it a read, it will help you. It helped me.
          The Entrepreneur and Small Business Problem Solver: An Encyclopedic : Reference Guide
          Average customer rating: 5 out of 5 stars
          • A true entrepreneur's guide book.
          The Entrepreneur and Small Business Problem Solver: An Encyclopedic : Reference Guide
          William A. Cohen
          Manufacturer: John Wiley & Sons Inc
          ProductGroup: Book
          Binding: Paperback

          GeneralGeneral | Business & Investing | Subjects | Books
          BusinessBusiness | Encyclopedias | Reference | Subjects | Books
          Similar Items:
          1. Growing a Business Growing a Business

          ASIN: 0471807958

          Book Description

          This updated edition covers every topic an entrepreneur or small-business owner must know. Revised to meet the needs of the '90s, the Second Edition provides ready-to-use procedures and ideas for any small business and includes scores of forms, tables, and checklists.

          Customer Reviews:

          5 out of 5 stars A true entrepreneur's guide book........1999-06-10

          I have owned this book since the early 90's and have benefitted greatly from its content. I found the application for a trademark inside and used it to successfully obtain my first trademark. I am purchasing a copy for my 13 year old nephew who has just opened an on-line clothing store. He too will use the trademark section to protect his product name and learn basic business principles.
          Entrepreneur magazine's how to start a lawn care service: A step-by-step guide to success (Guide)
          Average customer rating: Not rated
            Entrepreneur magazine's how to start a lawn care service: A step-by-step guide to success (Guide)
            Eileen Figure Sandlin
            Manufacturer: Entrepreneur Media Inc
            ProductGroup: Book
            Binding: Unknown Binding

            EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
            GeneralGeneral | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
            ASIN: B0006S84NQ
            Small Business and Industry: A Handbook for Entrepreneurs
            Average customer rating: Not rated
              Small Business and Industry: A Handbook for Entrepreneurs
              J. C. Verma , and Gurpal Singh
              Manufacturer: Sage Pubns
              ProductGroup: Book
              Binding: Hardcover

              GeneralGeneral | Business & Investing | Subjects | Books
              Management & LeadershipManagement & Leadership | Business & Investing | Subjects | Books | Business Ethics | Consolidation & Merger | Decision-Making & Problem Solving | Distribution & Warehouse Management | Industrial | Information Management | Leadership | Management | Management Science | Motivational | Negotiating | Operations Research | Planning & Forecasting | Pricing | Production & Operations | Project Management | Quality Control | Risk Assessment | Statistics | Strategy & Competition | Systems & Planning | Systems Analysis | Teams | Total Quality Management | Training
              ASIN: 0761996095
              Start Your Health Care Career (Entrepreneur Pocket Guides)
              Average customer rating: Not rated
                Start Your Health Care Career (Entrepreneur Pocket Guides)
                Cheryl Kimball
                Manufacturer: Entrepreneur Press
                ProductGroup: Book
                Binding: Paperback

                GeneralGeneral | Job Hunting & Careers | Business & Investing | Subjects | Books
                GuidesGuides | Job Hunting & Careers | Business & Investing | Subjects | Books
                GeneralGeneral | Business & Investing | Subjects | Books
                GeneralGeneral | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
                ServiceService | Industries & Professions | Business & Investing | Subjects | Books
                Health Care DeliveryHealth Care Delivery | Administration & Policy | Medicine | Subjects | Books
                Health Care DeliveryHealth Care Delivery | Administration & Medicine Economics | Medical | Professional & Technical | Subjects | Books
                ASIN: 159918026X

                Book Description

                Insider advice on a hugely popular field

                The health care field offers unique opportunities for you if you possess an entrepreneurial spirit but want the security of a regular job.This compact, concise Pocket Guide gives you a head start over the competition by revealing the inside scoop on the health care industry. It discusses a wide variety of jobs, including nursing, medial assistant, hospice work, medical education, pharmaceutical positions and more. It offers straight-shooting information on the top opportunities within the field, salary ranges, typical career paths and required training. Plus, you can discover your perfect career through perceptive personality tests.
                Superstar Entrepreneurs of Small and Large Businesses Reveal Their Secrets (Handbooks & Guides)
                Average customer rating: 5 out of 5 stars
                • Insightful and refreshing
                Superstar Entrepreneurs of Small and Large Businesses Reveal Their Secrets (Handbooks & Guides)
                Ruth Suarez
                Manufacturer: Research & Education Association
                ProductGroup: Book
                Binding: Paperback

                GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                GeneralGeneral | Business & Investing | Subjects | Books
                ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
                ASIN: 0878919783

                Book Description

                Whether you are a budding small-business owner, an established entrepreneur, or just someone with a great idea, this book will help you succeed. Forty entrepreneurs who turned great ideas into successful businesses pass their experience on to you.

                Customer Reviews:

                5 out of 5 stars Insightful and refreshing.......1998-07-28

                This collection of stories is inspiring to anyone who wants to start a new business. It's good the hear first-hand how enterprenuers handled their challenges, instead of a dry account in a business textbook.
                How to start your own systems house: A handbook for the small EDP entrepreneur
                Average customer rating: Not rated
                  How to start your own systems house: A handbook for the small EDP entrepreneur
                  Leslie Nelson
                  Manufacturer: Essex Pub. Co
                  ProductGroup: Book
                  Binding: Unknown Binding

                  GeneralGeneral | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books
                  EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
                  Manager's Guides to ComputingManager's Guides to Computing | Business & Culture | Computers & Internet | Subjects | Books
                  ASIN: B0006Y418C
                  Small Business and Industry ; A Handbook for Entrepreneurs
                  Average customer rating: Not rated
                    Small Business and Industry ; A Handbook for Entrepreneurs
                    J.C. Verma
                    Manufacturer: Sage Publications, Inc.
                    ProductGroup: Book
                    Binding: Paperback
                    ASIN: 8178290812

                    The Strategy Gap: Leveraging Technology to Execute Winning Strategies
                    Average customer rating: 3 out of 5 stars
                    • When the going gets tough...
                    • Better to call it the Strategy Crap
                    • Why Bother
                    • Aha! So thatýs what went wrong!ý
                    • The Strategy Gap
                    The Strategy Gap: Leveraging Technology to Execute Winning Strategies
                    Michael Coveney , Brian Hartlen , Dennis Ganster , and Dave King
                    Manufacturer: Wiley
                    ProductGroup: Book
                    Binding: Hardcover

                    Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
                    Decision-Making & Problem SolvingDecision-Making & Problem Solving | Management & Leadership | Business & Investing | Subjects | Books
                    Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
                    GeneralGeneral | Business & Investing | Subjects | Books
                    MISMIS | Industries & Professions | Business & Investing | Subjects | Books
                    Information SystemsInformation Systems | Software Engineering | Computer Science | Computers & Internet | Subjects | Books
                    All Amazon UpgradeAll Amazon Upgrade | Amazon Upgrade | Stores | Books
                    Business & InvestingBusiness & Investing | Amazon Upgrade | Stores | Books
                    Computers & InternetComputers & Internet | Amazon Upgrade | Stores | Books
                    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                    Similar Items:
                    1. Best Practices in Planning and Performance Management: From Data to Decisions (Wiley Best Practices) Best Practices in Planning and Performance Management: From Data to Decisions (Wiley Best Practices)
                    2. The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment
                    3. Key Performance Indicators: Developing, Implementing,and Using Winning KPIs Key Performance Indicators: Developing, Implementing,and Using Winning KPIs
                    4. Competing on Analytics: The New Science of Winning Competing on Analytics: The New Science of Winning

                    ASIN: 0471214507

                    Book Description

                    With shortened business cycles, increased competition, and rapidly changing technologies, companies need to be more nimble than ever. They must narrow the gap between strategy formulation and operation execution to guarantee success. The Strategy Gap will provide a framework that senior financial managers can use to ensure that their strategies are implemented successfully and that their corporations remain competitive. Filled with informative case studies and best practices for optimum financial processes, this valuable resource will help managers leverage information technology to successfully implement corporate strategies. This book also shows managers how to eliminate surprises in poorly managed or unforeseen activities, while applying new approaches to financial management for faster and more accurate business modeling. Expert advice from those who have used these strategies clearly explains how to integrate planning, budgeting, consolidation, and reporting into one cohesive management system.

                    Michael Coveney is senior director of strategy management and spearheads Comshare's successful best practices consultancy, helping enterprises improve the efficiency and effectiveness of their corporate performance management processes.

                    Brian Hartlen is Senior Vice President of Marketing for Comshare, Incorporated, a leading provider of software that helps companies implement and execute strategy.

                    Dave King, PhD, is Comshare's Senior Vice President of Product Development and Chief Technology Officer.

                    Dennis Ganster is Chairman, President and CEO of Comshare, Inc.

                    Customer Reviews:

                    4 out of 5 stars When the going gets tough..........2005-04-29

                    Unlike other reviewers I found this book to represent an interesting insight into where companies need to go if they are to remain competitive. Coveney's analysis is both deep and full of solid anecdotal evidence of the kind that executives should see as representing a genuine reality. The author doesn't gloss over the inherent difficulties attached to bridging the strategy gap and therein lies its weakness. While the book makes solid suggestions about the next step forward, it could have done more to recognise the real issues required to execute against its ideas. In this sense, the notion of CPM, which at one time seemed like a truly great idea, is likely to be relegated to management theory rather than practice.

                    1 out of 5 stars Better to call it the Strategy Crap.......2004-03-31

                    I would expect that the authors of a book that purports to tell companies how to successfully execute their strategy would have a track record of doing the same with their own companies. Apparently that is not a safe assumption. The company that sponsored these authors was acquired last year for a fraction of what the company was worth five years earlier (interestingly enough, that was just about the time two of the authors became senior executives at the company). Save your money and skip over this 200 page piece of marketing material for a failed company.

                    1 out of 5 stars Why Bother.......2003-06-28

                    The biggest problem with this book is the distance between the beginning and the end.

                    5 out of 5 stars Aha! So thatýs what went wrong!ý.......2003-04-15

                    Have you ever wondered why, after having spent yet another grueling, general manager-mandated week of offsite strategic planning meetings, nothing has changed? The Strategy Gap delivers some real "Aha! So that's what went wrong!" insights I hadn't thought of before. The authors also propose a framework to help companies improve their performance management processes and technology systems and include real-life examples from companies who are putting these suggestions to work. This book is the start of a dialog that the executive team of every Iarge company should be having today. I found this book very useful and I think others will, too.

                    5 out of 5 stars The Strategy Gap.......2003-04-08

                    Companies have spent decades and millions to take costs out of manufacturing and time out of transaction processing. Now, the authors of "The Strategy Gap" illustrate how companies and their CFOs can take inefficiencies out of planning, budgeting, and reporting processes, and improve corporate management effectiveness in a turbulent economy. I like this book (and the online Appendix!) because it acknowledges the complexities of improving business performance management but provides stepping stones and tools for overcoming them a little at a time.

                    Books:

                    1. Club Board Member's Guide: How to Become an Effective Member of Your Club Board
                    2. Code Of Federal Regulations, Title 07, Agriculture
                    3. Collective Excellence: Building Effective Teams
                    4. Congressional Quarterly's Desk Reference on the Economy: Over 600 Answers to Questions That Will Help You Understand News, Trends, and Issues (Desk Reference Series)
                    5. Consumers Index to Product Evaluations and Information Sources 2002, Volume 30
                    6. Corporate Report Fact Book 1998 (Fact Book)
                    7. County Business Patterns Illinois 1999 (County Business Patterns Illinois)
                    8. County Business Patterns Virginia 1999 (County Business Patterns Virginia)
                    9. Customer Engineering: Cutting Edge Selling Strategies (Psi Successful Business Library)
                    10. Digital Terrestrial Television in Europe

                    Books Index

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