Congressional Quarterly's Desk Reference on the Economy: Over 600 Answers to Questions That Will Help You Understand News, Trends, and Issues (Desk Reference Series)

Customer Reviews:

Perfect Election Year Briefing on the Economy.......2000-07-19

Carroll's Desk Reference on the Economy is comprehensive, issues oriented and balanced. These qualities make it great for getting up to speed for economic issues in the 2000 election. The sections on Social Security, Environment, Taxes and Presidential performance measures are especially strong. The Q&A format works well. I recommend it to anyone who wants to get more out of the news.

Book Description

The Essentials version of Musser, Burger & Peterson's best-selling textbook it brings together the many facets of elementary and middle school mathematics in one concise volume. With a focus on providing a complete understanding of mathematics that translates immediately into the classroom, the authors use their proven formula to present all the core subjects, including:

Introduction to Problem Solving
Sets
Whole Numbers
Numeration
Number Theory
Fractions
Decimals
Ratio
Proportion
Percent
Integers
Rational Numbers
Real Numbers
An introduction to Algebra
Statistics
Probability
Geometric Shapes
Measurement

Material presented is supported by eManipulative activities, on-line problem-solving tools, and an expanded resource-rich Web site.

Book Description

This volume fills a major gap in the literature by systematically and scientifically analyzing 500 small entrepreneurial firms and isolating the reasons for their successes and failures. The authors examine whether there are any "laws" of success and failure that are applicable to small and mid-size companies and identify profitable strategies in various industries and under differing industry conditions. Designed as a reference book for corporate executives, small business owners, and consultants, this book will also be extremely useful to graduate students interested in researching the application of strategic management concepts to entrepreneurial companies. Following an introduction, the authors delineate the strategic profile of profitable small companies and examine the impact of competition on small firm profitability. Subsequent chapters assess profitable strategies in high-growth, mature, and declining industries; strategies for cyclical environments; profile start-up, buy-out, and family firms; consider the impact of organizational life-stage on small company strategy and performance; and discuss how to perpetuate the family firm. A separate chapter addresses strategies that are particularly applicable to women-owned firms. The conclusion reviews effective strategies and presents the practical implications of the research studies upon which the book was based. Two appendixes provide additional information about the research methodology.

Book Description

Exchange rate instability and crises are a fact of economic life in today's world of open international capital markets. Yet this was not always the case: for more than a third of a century prior to 1914, the gold standard reconciled open financial markets with stable exchange rates among the currencies of the major industrial countries. This book explores how that system worked. The result is an overview of the classical gold standard, a survey of the relevant applied research in international macroeconomics, and a demonstration of how the past can help to inform the present.

Customer Reviews:

From a non-economist.......2003-01-02

I used the book, particularly Eichengreen's chapter on modern perspectives, for a scholarly article I am writing. My field is speech communication rather than economics, and it seemed like a reasonably coherent book to me.

Book Description

The ongoing education and training of adults has become a necessity in many professional areas. Yet the staff who set up and administer these programs often lack skills for the very task that is so critical to the success of their efforts--the planning of the programs themselves.

Drawing on the tremendous success of the first edition, Planning Programs for Adult Learners, Second Edition covers the development of adult education programs in clear, specific detail. This popular guide contains information on every area of program planning for adult learners, from understanding the purpose of educational programs to obtaining suitable facilities.

Thoroughly expanded and revised, the book contains a wealth of new material and examples, and features new information on incorporating technology into the development and practice of adult education programs. Educators and practitioners alike will find this guide to be an essential tool.

Customer Reviews:

very timely delivery.......2007-03-30

very timely delivery. product came just in time. Thank you.

Theory Good - Practical Not.......2006-03-13

Theoretically complete, but doesn't help practically. You can learn about adult learners, but how to develop an actual program... I don't know, it's not enough!

Excellent Source of Knowledge.......2006-03-10

This book is a great read for anyone who is interested in the programming aspect of any type of organization or educational setting. The author explains the somewhat complex programming process in a simplistic manner that novel and experienced program planners can comprehend. There are numerous workesheets and tips to guide you to presenting a great program. It is trull an excellent source of knowledge.

Perfect for my Progam Planning Class.......2006-02-25

This book provides a good model and checklist for program planning. We used it in my Program Planning class and it helped streamline the processess used to make new programs in my company.

Book review.......2005-09-23

This book is in logical order and is well written but it lacks visual aides and clearly labeled examples. For these reasons, it appears to be incomplete and hard to follow.
I will be happy to review adult education text book or manuscripts for a fee.

Book Description

Just what is meant by marketing communications, or marcom as it is frequently called? How does it fit in with other corporate functions, and in particular how does it relate to business and marketing objectives?

All the evidence indicates that the vast majority of companies are without a marcom plan. With the continuing growth in brand competition and an increasing number of undifferentiated products, the demand for better marketing communications has grown substantially. In order to be ahead and stay ahead of your competition, it is essential to integrate all your marketing communications as part of your marketing plan.

Strategies For Implementing Integrated Marketing Communications

Average customer rating:

Nothing new
I've read better...
Thoroughly professional

Strategies For Implementing Integrated Marketing Communications
Larry Percy
Manufacturer: McGraw-Hill Companies
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

Running Meetings & Presentations | Skills | Business & Investing | Subjects | Books
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ASIN: 0844235830

Book Description

Here's the book that outlines approaches for developing the most effective IMC strategies and tailoring the tactics needed for effective implementation. It includes case studies and plenty of examples with practical guidance.

Customer Reviews:

Nothing new.......2004-04-23

I've found this book very theoretical and very unpractical. True it explains what IMC is but it doesn't give it in a simple, clear and creative way. It's more like 1+1 = 2 and that's the way it should be. I wouldn't recommend it for people who want to learn what exactly IMC is about and how different it is from traditional marketing, I am sure other authors have written better books than this one regarding this issue. As for someone who knows what IMC is, I still wouldn't recommend it if people want to gain new insights other than the ones they already have. It's probably more of a revision book...that is if someone wants to revise all the theory again! It reminds me more of an educational textbook, and even if it's just that I still wouldn't recommend it because it's unpracticle and doesn't have that creative edge I feel is needed when dealing with marketing.

I've read better..........2000-01-05

Although Larry Percy makes a few original points, I felt like I was reading a summarized version of one of Don Schultz's writings on Integrated Marketing Communications. Particularly in the implementation section, he explains the problems, but offers no tangible solutions. I found that other books on the topic were much more helpful and considerably more thorough.

Thoroughly professional.......1999-08-05

This book offers a hands-on way of dealing with a very complicated issue. it provides all kinds of tools and aids for implementing effective integrated marketing communication programs.

Book Description

This is an important contribution to the study of the characteristics and behaviour of the unemployed especially in their search for work. It is based on the analysis of unusually good data on a large cohort of men registering as unemployed in 1978, which enables the authors to overcome many of the problems of measuring the effects of economic, demographic and policy variables on unemployment. The results presented will interest labour economists and anyone involved in the policy debate on unemployment.

Download Description

From process definition... to software deployment... This unique book is the first to provide a comprehensive method for implementing and maintaining business processes that help IT professionals and software engineers improve software quality, reduce time-to-market, quickly respond to changes in requirements, and more precisely specify the reuse of software components. The business process implementation approach detailed here utilizes the industry?s hottest concepts, including metadata repositories, scenarios, roles, business rules, data modeling, component reuse, and workflow. The book also introduces an innovative method of analyzing a process map that strengthens process specification from both business and technical perspectives. Throughout the book, particular attention is paid to the need for close coordination between human activity and automated systems.

Customer Reviews:

Interesting multi-layered approach.......2001-07-08

This book is a comprehensive blueprint for translating business processes into applications to enable those processes. The author approaches this challenging and complex undertaking by framing the blueprint within the context of the development life cycle.

A few key items about the approach: (1) it's based on data and models, which is a correct approach in my opinion, (2) it fully supports component-based architectures, which in turn, promote reusability, and (3) it does not end with release - the author addresses post-deployment issues.

The heaviest emphasis given in this book is on modeling, which depends greatly on requirements management and validation. I especially like the emphasis given to business rules because I believe them to be the best way of documenting and expressing requirements. The reason for this is business rules are expressed in a logical manner and are elicited directly from the intended users. Moreover, well expressed business rules are testable, which means that verification and validation can begin early in the life cycle of an application or system. However, business rules are but one aspect of the approach - the author prescribes an integrated set of models (process, scenario, role, workflow) that enable you to capture the business process being automated from a number of views that will be integrated into requirements and specifications, and translated into the application which will support it. I also like the fact that important milestones, such as test and release to production, are accounted for in the approach.

As much as I like this approach, I am not sure that many organizations will adopt it in its entirety because of the numerous competing methodologies that have found homes (at least in name and lip service) in larger companies. It's the larger companies that typically embark on projects of the magnitude described in this book. However, even if the entire approach is not adopted, many components of the author's approach can certainly be adapted to fit within any methodology. Also, some of the boutique consulting companies might find this approach useful because if it's followed with a strong commitment to *completely* perform in accordance with the author's methods it can be used as a differentiator in a competitive bid.

Book Description

This practical, accessible book was written for practitioners who work with children and youth with autism. It presents the vital material required by special educators to plan and implement effective programs to meet the needs of students with autism. It begins with an overview of autism, including etiology, characteristics, diagnosis, and definition, followed by in-depth coverage of teaching methodologies. Throughout the book, the authors present state-of-the-art information in a step-by-step user friendly format. The book's optimistic viewpoint is grounded in the premise that well-planned and accurately implemented applied behavior analytical interventions will increase the potential for more independent and mainstream functioning.

Autism: Teaching DOES Make a Difference. (Book Reviews).: An article from: Education & Treatment of Children

Average customer rating:

Autism: Teaching DOES Make a Difference. (Book Reviews).: An article from: Education & Treatment of Children
Megan L. Pettengill
Manufacturer: Family Services of Western Pennsylvania
ProductGroup: Book
Binding: Digital

Book Description

This digital document is an article from Education & Treatment of Children, published by Family Services of Western Pennsylvania on August 1, 2002. The length of the article is 916 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Autism: Teaching DOES Make a Difference. (Book Reviews).
Author: Megan L. Pettengill
Publication: Education & Treatment of Children (Refereed)
Date: August 1, 2002
Publisher: Family Services of Western Pennsylvania
Volume: 25 Issue: 3 Page: 370(3)

Distributed by Thomson Gale

Autism: Teaching Does Make a Difference.(Book Review) (book review): An article from: Focus on Autism and Other Developmental Disabilities

Average customer rating:

Autism: Teaching Does Make a Difference.(Book Review) (book review): An article from: Focus on Autism and Other Developmental Disabilities
Kevin P. Klatt
Manufacturer: Pro-Ed
ProductGroup: Book
Binding: Digital

Book Description

This digital document is an article from Focus on Autism and Other Developmental Disabilities, published by Pro-Ed on June 22, 2003. The length of the article is 1874 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Autism: Teaching Does Make a Difference.(Book Review) (book review)
Author: Kevin P. Klatt
Publication: Focus on Autism and Other Developmental Disabilities (Refereed)
Date: June 22, 2003
Publisher: Pro-Ed
Volume: 18 Issue: 2 Page: 129(3)

Article Type: Book Review

Distributed by Thomson Gale

Book Description

Learn ACT! 2000 for the Advanced User presents a series of topics designed for those who have gone beyond the basics of this industry-leading contact management software. Among these topics for advanced users are customizing the screen layout, adding groups and subgroups, setting up for and using e-mail, and synchronizing databases. The authors discuss several enhancements to ACT! 2000, including the new Sales/ Opportunities tab, which is based on the Dale Carnegie® sales methodology and assists in tracking contacts through the sales process. ACT! 2000 has also added more Internet links to assist with sales training, area code updates, and sales leads; integrated more closely with Microsoft Outlook; and automated some database maintenance tasks. SalesLogix, the new owner of ACT!, is also discussed.

The companion CD provides the latest service packs from SalesLogix, some of the more important add-ons, and several examples of what can be done with ACT!, including an Access program showing how ACT! can be combined with a database program to perform basic sales functions.

Customer Reviews:

Learn ACT!2000 NOT for the advanced user.......2000-09-12

The cover says that this is a book for advanced users. How come they spend 21 pages on installing the software. Do you know an advanced user who needs 21 pages to install a piece of software?

In the section about modifing templates they fail to mention that there is hidden text at the beginning of the document that if deleted will cause you document not to be added to your history tab.

This is a beginners book.

Book Description

The Sioux believed that the art of quilling was brought to a woman in a dream. She in turn taught others how to work with the quills. Each woman used personal and original designs which she received through her own dreams. When European beads became available the traditional designs were carried over into beadwork.

Quill and Beadwork of the Wesern Sioux is the classic work on these important Plains Indian arts, applying to the Cheyennes and Arapahoes as well as to the Sioux. The book is at once a history and a practical, easy to follow manual for people wishing to recreate for themselves objects decorated in an authentic and traditional manner.

Average customer rating:
QUILL AND BEADWORK OF THE WESTERN SIOUX
Carrie A. Lyford
Manufacturer: Office of Indian Affairs
ProductGroup: Book
Binding: Unknown Binding
ASIN: B0000D5JA6

Average customer rating:
Quill and Beadwork of the Western Sioux
Carrie A. Lyford
Manufacturer: Johnson Publishing
ProductGroup: Book
Binding: Paperback
ASIN: B000NBHP2W

Average customer rating:
Quill And Beadwork Of The Western Sioux, Illustrated with Photographs and Drawings
Carrie A.; Edited by Beatty, Willard W. Lyford
Manufacturer: Johnson Publ. Co.
ProductGroup: Book
Binding: Paperback
ASIN: B000OLIA84

Book Description

Thirteen research professionals from the world's leading advertising and marketing organizations share the tips, techniques, and resources that have made them the best in the business. Mindful of the cultural and demographic shifts that are taking place worldwide, this book focuses on ad agencies that specialize in general advertising, interactive marketing, sales promotions, and multicultural target audiences. The firms represented include TBWA/Chiat/Day, Leo Burnett, Carmichael Lynch, Burrell Communications Group, and UPSHOT.

Customer Reviews:

Especially intriguing are the case histories.......2003-05-16

Others books have focused on research pros who work in various fields; Super Searchers On Madison Avenue tackles those who function in the advertising and marketing world, using interviews with researchers who find and analyze information for fueling new product launches and ad campaigns. Especially intriguing are case histories showing how successful researchers made the change from traditional careers to being an online researcher.

Book Description

In the midst of Thomas Edison's laboratory, a scientific discovery was made that has a direct effect upon your livelihood. Although it took nearly a century to mature, its effects resound through every facet of our personal and professional lives. In an age of uncertainty, one thing is certain: those who don't learn to deal with it will be shackled to a lifetime of low wages. But it doesn't have to be that way.

To be successful today requires a new set of skills, new ways of thinking, and new approaches to problem solving.

The Edison Effect shows you how to be entrepreneurial, self managing and oriented towards life-long learning. You'll discover a new way of approaching challenges. You'll learn:

Strategies for determining what to learn

Four guaranteed steps to problem solving

How to add value to your job

How to use technology, rather than be abused by it

How to sift important information from "noise"

How to learn things quickly

The most important assets to have in an information and service-based economy

Average customer rating:
The Edison Effect : Success Strategies for the Information Age
Ron Ploof
Manufacturer: Cypress Publishing Group, Incorporated
ProductGroup: Book
Binding: Paperback
ASIN: B000WL794M

Book Description

In his role as Chief Operating Officer, Jeff Taragano has saved corporations millions of dollars. He achieved this through corporate reorganization and cost reduction techniques--obtaining substantial refunds by auditing bills, recovering overcharges and improving systems for companies and individuals over his 20 year career. But it wasn't until his son made over 75 visits to various doctors in one year that he realized how many mistakes doctors, medical billing companies and insurance companies make. By the end of that year, when the errors had amounted to over $3,000 in overcharges--and subsequent refunds--he realized he had developed a system other people could benefit from, too. That system turned into Health Cent$. By using the methods described in this book, he saved over $15,000 in seven years for himself and his family. Using the same system, he saved even more money for his friends, relatives and co-workers.

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