Income Expense Analysis: Office Buildings 2003 (Income/Expense Analysis Office Buildings)
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    Income Expense Analysis: Office Buildings 2003 (Income/Expense Analysis Office Buildings)

    Manufacturer: Inst of Real Estate Management
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Business & Investing | Subjects | Books
    GeneralGeneral | Reference | Business & Investing | Subjects | Books
    GeneralGeneral | Reference | Subjects | Books
    ASIN: 1572030887

    The Career ToolKit: Skills for Success (3rd Edition)
    Average customer rating: Not rated
      The Career ToolKit: Skills for Success (3rd Edition)
      Carol Carter , Gary Izumo , and Sarah Kravits
      Manufacturer: Prentice Hall
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Job Hunting & Careers | Business & Investing | Subjects | Books
      GuidesGuides | Job Hunting & Careers | Business & Investing | Subjects | Books
      Job HuntingJob Hunting | Job Hunting & Careers | Business & Investing | Subjects | Books
      GeneralGeneral | Business & Investing | Subjects | Books
      EducationEducation | Reference | Business & Investing | Subjects | Books
      GeneralGeneral | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
      All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
      Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
      Similar Items:
      1. Excellence in Business (3rd Edition) Excellence in Business (3rd Edition)
      2. Administrative Office Management, Complete Course Administrative Office Management, Complete Course

      ASIN: 0130884189

      Book Description

      This book is designed to help its users develop the skills and attitudes needed to successfully complete an educational program: search for, find, and win the job they want; transition smoothly from school to work; and build a long, happy, and successful working life—all with a user-friendly and visually appealing design. Coverage of important topics includes developing and maintaining a positive self image, managing time, budgeting and organizing finances, and tracking down the resources available at school. A focus on self-awareness teaches readers: how to get to know themselves better so that they understand what kinds of jobs might best suit their unique talents and qualities, where to find job listings, who can locate opportunities, and how to present themselves in the best possible light on a resume as well as in an interview, and how to handle both failure and success. Additional topics discuss workplace communication with bosses, co-workers, clients, and customers; qualities and skills that employers look for in their employees; rights on the job; critical thinking at work; improving and maintaining physical and mental health; motivation, and more. For anyone interested in career development and success—and especially for community college and vocational school students.

      Readings in Wealth Accumulation Planning
      Average customer rating: Not rated
        Readings in Wealth Accumulation Planning
        Robert J., Jr. Doyle , and Eric T. Johnson
        Manufacturer: American College
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
        ASIN: 0685293815
        Readings in Wealth Accumulation Planning (Heubner School Series)
        Average customer rating: Not rated
          Readings in Wealth Accumulation Planning (Heubner School Series)

          Manufacturer: American College
          ProductGroup: Book
          Binding: Paperback

          Retirement PlanningRetirement Planning | Personal Finance | Business & Investing | Subjects | Books
          ASIN: 0943590973
          Readings in wealth accumulation planning (Huebner School series)
          Average customer rating: Not rated
            Readings in wealth accumulation planning (Huebner School series)

            Manufacturer: American College
            ProductGroup: Book
            Binding: Unknown Binding

            GeneralGeneral | Taxation | Law | Subjects | Books
            Tax PlanningTax Planning | Taxes | Accounting | Industries & Professions | Business & Investing | Subjects | Books
            ASIN: 0943590736
            Readings in wealth accumulation planning (Huebner School series)
            Average customer rating: Not rated
              Readings in wealth accumulation planning (Huebner School series)
              James F Ivers
              Manufacturer: American College
              ProductGroup: Book
              Binding: Unknown Binding

              GeneralGeneral | Taxation | Law | Subjects | Books
              Tax PlanningTax Planning | Taxes | Accounting | Industries & Professions | Business & Investing | Subjects | Books
              ASIN: 0943590604

              Quality Management and Qualification Needs 1: Quality and Personnel Concepts of SMEs in Europe
              Average customer rating: Not rated
                Quality Management and Qualification Needs 1: Quality and Personnel Concepts of SMEs in Europe
                Johannes Köper , and Hans J. Zaremba
                Manufacturer: Physica-Verlag Heidelberg
                ProductGroup: Book
                Binding: Paperback

                GeneralGeneral | Organizational Behavior | Business & Investing | Subjects | Books
                GeneralGeneral | Business & Investing | Subjects | Books
                Human Resources & Personnel ManagementHuman Resources & Personnel Management | Industries & Professions | Business & Investing | Subjects | Books
                Quality ControlQuality Control | Management & Leadership | Business & Investing | Subjects | Books
                Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
                Total Quality ManagementTotal Quality Management | Management & Leadership | Business & Investing | Subjects | Books
                GeneralGeneral | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
                All Amazon UpgradeAll Amazon Upgrade | Amazon Upgrade | Stores | Books
                Business & InvestingBusiness & Investing | Amazon Upgrade | Stores | Books
                All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
                ASIN: 3790812617

                Book Description

                A research network has examined how quality management is implemented in small and medium sized enterprises (SMEs) in Germany, Finland, Greece, Ireland, Portugal, Sweden and the United Kingdom. The research has taken place within the framework of the Leonoardo Da Vinci pogramme. Managers of SMEs in the metalworking and food processing industries were asked what the consequences of the implementation of quality management were for the qualification needs of employees. This book presents the survey results as two sector studies. Analysed are competitive and specialisation tendencies of the sectors and company concepts of "Quality" and "Personnel" including current profiles of quality-related skill demands on staff as well as current training areas in the companies. Special objectives are: Anticipation of qualification needs for preventive vocational training strategies; Documentation of good practice and typical barriers as support for practitioners within SMEs and training bodies.

                The Global Learning Organization: Gaining Competitive Advantage Through Continuous Learning
                Average customer rating: 5 out of 5 stars
                • Valued Resource with Assessment
                • Terrific book on globalization and learning organizations!
                The Global Learning Organization: Gaining Competitive Advantage Through Continuous Learning
                Angus Reynolds , and Michael J. Marquardt
                Manufacturer: McGraw-Hill
                ProductGroup: Book
                Binding: Hardcover

                GeneralGeneral | Business & Investing | Subjects | Books
                Human Resources & Personnel ManagementHuman Resources & Personnel Management | Industries & Professions | Business & Investing | Subjects | Books
                GeneralGeneral | International | Business & Investing | Subjects | Books
                ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
                EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
                Vocational GuidanceVocational Guidance | Job Hunting & Careers | Business & Investing | Subjects | Books
                Similar Items:
                1. The Dance of Change: The Challenges to Sustaining Momentum in Learning Organizations The Dance of Change: The Challenges to Sustaining Momentum in Learning Organizations

                ASIN: 1556238398

                Book Description

                The Global Learning Organization describes how organizations, and individuals within those organizations, can redirect energies to become a learning organization in the global context. This great summary of the basics and much more offers readers everything they need to start a global learning program.

                Customer Reviews:

                5 out of 5 stars Valued Resource with Assessment.......2003-12-08

                In the past institutional knowledge has been dominated by individuals, an accumulation of knowledge over time mostly from experience or contacts. Specialists lacked multidisciplinary skills; teaming them together requires them to give up some of their individualism.

                For some people their career advances with higher learning. For an organization the parallel is to advance as an organization, not just an individual.

                In the global marketplace there is the need for West to meet East with successful case studies. This is the book.

                However, the journey of a thousand miles begins with a single step. In this books you will find the major steps to becoming a global learning organization. For example, there are four cultural phases for a GLO: domestic, international, multinational, and global.

                An Global Learning Assessment System is proposed and then used to analyze a number of companies including ABB,Corning, Honda, Motorola, PPG Royal Bank of Canada, Samsung, Singapore Airlines, Tatung and Xerox.

                In the Information Age, tapping the information from Knowledge Management. But it's not about information or knowledge, it's infusing people that work with excitement and passion in their work as they participate more in the company and in the global arena. In doing so, they advance themselves while advancing the company which in turn advances the bottom line.

                Every strategic plan and operations plan should address the topic of global learning. THe assessment tools within this book make it required reading for the strategic planner and required use for the corporate executives.

                5 out of 5 stars Terrific book on globalization and learning organizations!.......1999-10-28

                Excellent model with great examples.

                An Introduction to Modern Welfare Economics
                Average customer rating: Not rated
                  An Introduction to Modern Welfare Economics
                  Per-Olov Johansson
                  Manufacturer: Cambridge University Press
                  ProductGroup: Book
                  Binding: Paperback

                  Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                  TheoryTheory | Economics | Business & Investing | Subjects | Books
                  GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                  GeneralGeneral | Business & Investing | Subjects | Books
                  All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                  Similar Items:
                  1. Applied Welfare Economics Applied Welfare Economics
                  2. Readings in Social Welfare: Theory and Policy (Blackwell Readings for Contemporary Economics) Readings in Social Welfare: Theory and Policy (Blackwell Readings for Contemporary Economics)
                  3. Welfare Economics Welfare Economics
                  4. Welfare Economics and Social Choice Theory, 2nd Edition Welfare Economics and Social Choice Theory, 2nd Edition
                  5. Institutions, Institutional Change and Economic Performance (Political Economy of Institutions and Decisions) Institutions, Institutional Change and Economic Performance (Political Economy of Institutions and Decisions)

                  ASIN: 0521356954

                  Book Description

                  This is the first book on welfare economics to be primarily intended for undergraduates. It explores such concepts as Pareto optimality in a market economy, the compensation criterion, and the social welfare function, and analyzes market failures using different ways of measuring welfare changes. The book covers public choice, and the issues of efficient provision of public goods, government failures, and efficient and optimal taxation, concluding with an examination of applied welfare economics, methods for revealing people's preferences, cost-benefit analysis, and project evaluation in a risky world.
                  An introduction to modern economic analysis: Monopoly, competition and welfare
                  Average customer rating: Not rated
                    An introduction to modern economic analysis: Monopoly, competition and welfare
                    G. C Surve
                    Manufacturer: A.R. Sheth
                    ProductGroup: Book
                    Binding: Unknown Binding

                    GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                    ASIN: B0007JWZCU

                    The Waiter & Waitress and Wait Staff Training Handbook: A Complete Guide to the Proper Steps in Service for Food & Beverage Employees
                    Average customer rating: 5 out of 5 stars
                    • Valuable Traing Tool
                    • Easy to Use
                    • Also in Spanish
                    • An excellent guide!
                    The Waiter & Waitress and Wait Staff Training Handbook: A Complete Guide to the Proper Steps in Service for Food & Beverage Employees
                    Lora Arduser , and Douglas R. Brown
                    Manufacturer: Atlantic Publishing Company (FL)
                    ProductGroup: Book
                    Binding: Paperback

                    GeneralGeneral | Business & Investing | Subjects | Books
                    Hospitality, Travel & TourismHospitality, Travel & Tourism | Industries & Professions | Business & Investing | Subjects | Books
                    Human Resources & Personnel ManagementHuman Resources & Personnel Management | Industries & Professions | Business & Investing | Subjects | Books
                    TrainingTraining | Management & Leadership | Business & Investing | Subjects | Books
                    Similar Items:
                    1. The Food Service Professionals Guide To: Waiter & Waitress Training: How To Develop Your Wait Staff For Maximum Service & Profit (The Food Service Professionals Guide, 10) The Food Service Professionals Guide To: Waiter & Waitress Training: How To Develop Your Wait Staff For Maximum Service & Profit (The Food Service Professionals Guide, 10)
                    2. The Encyclopedia Of Restaurant Training: A Complete Ready-to-Use Training Program for All Positions in the Food Service Industry The Encyclopedia Of Restaurant Training: A Complete Ready-to-Use Training Program for All Positions in the Food Service Industry
                    3. At Your Service: A Hands-On Guide to the Professional Dining Room At Your Service: A Hands-On Guide to the Professional Dining Room
                    4. Remarkable Service: A Guide to Winning and Keeping Customers for Servers, Managers, and Restaurant Owners Remarkable Service: A Guide to Winning and Keeping Customers for Servers, Managers, and Restaurant Owners
                    5. The Waiting Game: The Essential Guide for Wait Staff and Managers The Waiting Game: The Essential Guide for Wait Staff and Managers

                    ASIN: 0910627479

                    Book Description

                    This training handbook was designed for use by all food service serving staff members. The guide covers every aspect of restaurant customer service for the positions of host, waiter or waitress, head waiter, captain, and bus person. The detailed performance of each position is described for different types of establishments, and all types of service including French, American, English, Russian, Family-Style and Banquet. It provides step-by-step instructions on:


                    • hosting
                    • seating guests
                    • taking/filling orders
                    • loading/unloading trays
                    • table side service
                    • setting an elegant table
                    • folding napkins
                    • centerpieces
                    • promoting specials
                    • promoting side orders
                    • handling problems
                    • difficult customers
                    • managing tips and taxes
                    • getting customers to order quickly
                    • handling questions
                    • handling the check and money

                    Plus, learn advanced serving techniques such as flambé and carving meats, fish, and fruits. It also features a chapter devoted exclusively to food safety and sanitation. Whether it's your first day on the job or you are a twenty year veteran you are bound to learn alot. Food service managers will find this book to be an excellent foundation for your organizations training program.

                    Customer Reviews:

                    5 out of 5 stars Valuable Traing Tool.......2007-07-21

                    This book covers all of the details that are so often left out while training waitstaff and associated restaurant employees. We use it extensively for initial training and reference.

                    5 out of 5 stars Easy to Use.......2006-06-16

                    Opening a dining establishment is complex. There are many different things that need to be taken into consideration from food costs to training of employees. For those who have never had a restaurant before, the training of employees could be a little intimidating, especially when it comes to those who interact with the customers and whose service could make or break the business, the wait staff. This book takes the bewilderment out of hiring and training these very important people.

                    The book is comprehensive and follows a logical pattern which eases the reader into the business almost effortlessly. It is an all inclusive book which details different jobs which make up the wait staff from hosting to bussing. Most of the book is centered on service of the tables though. It explains everything from how to set the table to presenting the check at the end of the meal.

                    There is a special section on how to deal with the youngest of the customers as well as important issues which the customer does not see such as side work and dealing with customer complaints and the difficult customer. There are even tips on laws that regulate the industry such as alcohol and IRS laws. As with any other job in the restaurant, safety and sanitation is also a very important part. Taking the complexity out of hiring and training of these employees is bound to help everyone out.

                    5 out of 5 stars Also in Spanish.......2005-07-14

                    Just a note to say this book is also published in Spanish for students and staff members

                    5 out of 5 stars An excellent guide!.......2004-10-26

                    This is an excellent book. It's very thorough and the section on alcohol service was especially good. Highly recommend!

                    The Commercialization of American Culture: New Advertising, Control and Democracy
                    Average customer rating: 4 out of 5 stars
                    • Interesting and Informative
                    The Commercialization of American Culture: New Advertising, Control and Democracy
                    Matthew P. McAllister
                    Manufacturer: Sage Publications, Inc
                    ProductGroup: Book
                    Binding: Paperback

                    AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                    GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                    CulturalCultural | Anthropology | Social Sciences | Nonfiction | Subjects | Books
                    GeneralGeneral | Social Sciences | Nonfiction | Subjects | Books
                    GeneralGeneral | Sociology | Social Sciences | Nonfiction | Subjects | Books
                    CultureCulture | Sociology | Social Sciences | Nonfiction | Subjects | Books
                    Media StudiesMedia Studies | Social Sciences | Nonfiction | Subjects | Books
                    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                    ASIN: 0803953801

                    Book Description

                    Divided into eight elaborate and well-defined chapters that leave out almost nothing that's relevant, Mathew P. McAllister-who is associated with the Virginia Polytechnic Institute-takes a graphic look at the advertising and consumer scene in America. . . . A bible, quran, bhagwatgita rolled into one for all concerned about a habitable universe." --Suresh Kohli in The Hindustan Times "This critical analysis should toss around American thinking on the subject of advertising as much as Vance Packard's The Hidden Persuaders (1957) did. Matthew P. McAllister has written a classic, showing advertising's invasion of everything--classrooms, doctors' offices, sports arenas, concert halls, museums. . . . Systematically researched, organized, and documented, this book should be required reading for advertising and media students and for the general public."

                    Customer Reviews:

                    4 out of 5 stars Interesting and Informative.......2000-09-04

                    I bought this book after taking several classes with Dr. McAllister at Virginia Tech. It is basically a summary of Virginia Tech's Media Institutions course (which, as Dr. McAllister announces the first day, is entirely dedicated to anwering the question "How does the way media is funded affect the content of that media?") The book uses basic, real world examples to illustrate concepts and is written in a very conversational tone, much like the way Dr. McAllister lectures.

                    The scope of the book is very broad; it touches on all major categories of media which are touched by advertising. It is an excellent survey or introductory book. It is not laden with undefined industry or academic jargon, so I would recommend it to people who have no formal training in media theory. However, as an academic research publication, it is not a book that should be approached as light, before bedtime reading material.

                    If nothing else, this book should completely change the way one watches television, read the paper, etc. and should sensitize the average consumer to the deregulation and merging of major media companies (AOL/Time Warner, for example). Dr. McAllister manages to present the information in a non-threatening manner rather than taking the cynical, fear-appeal tone that many other authors use in their "big-media-is-bad" diatribes.

                    A good companion book for this is Ben Bagdikian's "The Media Monoploy" which focuses more narrowly on the newpaper industry.

                    Organizing Control: August Thyssen and the Construction of German Corporate Management (Harvard Studies in Business History)
                    Average customer rating: Not rated
                      Organizing Control: August Thyssen and the Construction of German Corporate Management (Harvard Studies in Business History)
                      Jeffrey Fear
                      Manufacturer: Harvard University Press
                      ProductGroup: Book
                      Binding: Hardcover

                      Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                      GeneralGeneral | Business & Investing | Subjects | Books
                      IndustrialIndustrial | Management & Leadership | Business & Investing | Subjects | Books
                      ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                      GeneralGeneral | Germany | Europe | History | Subjects | Books
                      All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                      ASIN: 0674014928

                      Book Description

                      In a pioneering work, Jeffrey Fear overturns the dominant understanding of German management as "backward" relative to the U.S. and uncovers an autonomous and sophisticated German managerial tradition. Beginning with founder August Thyssen--the Andrew Carnegie of Germany--Fear traces the evolution of management inside the Thyssen-Konzern and the Vereinigte Stahlwerke (United Steel Works) between 1871 and 1934.

                      Fear focuses on the organization and internal dynamics of the company. He demonstrates that initiatives often flowed from middle managers, rather than from the top down. Shattering stereotypes of the overly bureaucratic and rigid German firm, Fear portrays a decentralized and flexible system that underscores the dynamic and entrepreneurial nature of German business. He fundamentally revises the scholarship on Alexander Gerschenkron and Germany's Sonderweg, and critiques Max Weber's concept of the corporation and capital accounting. He develops a loosely coupled relationship among enterprise strategy, organization, the structure of responsibility, and its accounting system, which links information, knowledge, and power inside the firm. This method of organizing control is central to understanding corporate governance.

                      Original and provocative, this work will generate much debate among historians, organizational theorists, and management and accounting scholars.

                      Seven Methods for Transforming Corporate Data Into Business Intelligence
                      Average customer rating: 4.5 out of 5 stars
                      • Revealing the Practical without Being Sidetracked by Gee-Wiz
                      • Do not buy this book
                      • Bringing AI Down to Earth
                      • Good Intro to AI and Business Application
                      • Two Books, Identical Content
                      Seven Methods for Transforming Corporate Data Into Business Intelligence
                      Vasant Dhar , and Roger Stein
                      Manufacturer: Prentice Hall
                      ProductGroup: Book
                      Binding: Paperback

                      GeneralGeneral | Business & Investing | Subjects | Books
                      MISMIS | Industries & Professions | Business & Investing | Subjects | Books
                      GeneralGeneral | Artificial Intelligence | Computer Science | Computers & Internet | Subjects | Books
                      Neural NetworksNeural Networks | Artificial Intelligence | Computer Science | Computers & Internet | Subjects | Books
                      Information SystemsInformation Systems | Software Engineering | Computer Science | Computers & Internet | Subjects | Books
                      Look Inside Computer BooksLook Inside Computer Books | Trip | Specialty Stores | Books
                      All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                      Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
                      Computers & InternetComputers & Internet | Qualifying Textbooks - Fall 2007 | Stores | Books
                      Similar Items:
                      1. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
                      2. Business Intelligence Roadmap: The Complete Project Lifecycle for Decision-Support Applications Business Intelligence Roadmap: The Complete Project Lifecycle for Decision-Support Applications
                      3. Building the Data Warehouse Building the Data Warehouse
                      4. Information Rules: A Strategic Guide to the Network Economy Information Rules: A Strategic Guide to the Network Economy
                      5. The Data Warehouse Toolkit: The Complete Guide to Dimensional Modeling (Second Edition) The Data Warehouse Toolkit: The Complete Guide to Dimensional Modeling (Second Edition)

                      ASIN: 0132820064

                      Customer Reviews:

                      5 out of 5 stars Revealing the Practical without Being Sidetracked by Gee-Wiz.......2002-09-04

                      In my college days, I really got into exotic/fun stuff like Fuzzy Logic, Expert Systems, and Case-Based Reasoning. I read lots of books that delved into some author's view of the subtle nuances of some technical refinement or another. I even fancied myself as knowledgeable about Genetic Algorithms and published a research paper on the topic. [Yes, I'm a really exciting guy.] Since then I've come to appreciate that none of these "fancy" methods is perfect and they all have their strengths, weaknesses and best applications. The strength/contribution of "Seven Methods..." is that it rises above the Gee-Wiz details (many of which have come and gone) and instead takes a results oriented approach that summarized where each approach would best succeed in a practical business setting. It has consistently placed in the "top ten" of data-mining reviewers' lists and I think it will continue there for years to come because of this high-level/practical perspective. Each chapter illustrates an alternative data-mining approach using simple/tangible examples. The book ends with seven nontrivial and real world case studies to further illustrate how corporations have come to apply these methods to make (or save) real money.

                      1 out of 5 stars Do not buy this book.......2002-07-31

                      This book is not intended for line of business managers that want to really gain insight from data.

                      It goes into stuff that does not really apply to business needs: brain simulation, neural networks, artificial intelligence. Also, most of the data transformation/usage examples are shallow.

                      jlpreza
                      Wien, Osterreich

                      5 out of 5 stars Bringing AI Down to Earth.......2002-02-27

                      Excelent Book! The book is well writen in real world language (fortunatelly) and is not for researchers, but for IT and business men. Its content is useful since the first page till the last one. As the authors say, they were asked for the need "to bring the technology down to earth without losing its essence". In fact, bringing IT down to earth (or to business environment) is a difficult task in a world full of one-legged professionals with IT expertise OR business expertise (who knows IT expertise AND business expertise in the same person?) "Seven Methods" shows how to build bridges linking academic to IT and business world. Congratulations for the authors for this brilliant work!

                      4 out of 5 stars Good Intro to AI and Business Application.......2000-12-29

                      I read this book after I read Data Mining Techniques For Marketing, Sales and Customer Support. There is a significant overlap between the books, but i suppose each one has a slightly different focus.

                      While Data Mining Techniques focused and covered techniques most relevant for marketing purposes, Seven Methods is more general with enterprise business intelligence in mind. While rule-based systems and fuzzy logic are absent from Data Mining Techniques, Seven Methods is missing market basket and link analysis.

                      Although Seven Methods is also written for laypersons, you can still sense that authors are of technical background and have interesting stories to tell about details of each algorithm. On the other hand, authors of Data Mining Techiques are of consulting background or practioner of techniques rather than researcher.

                      I would suggest that, if you are not a core marketer, Seven Methods will better suit your appetite for learning a range of data mining techniques. If you are a marketer, then read Data Mining Techniques.

                      4 out of 5 stars Two Books, Identical Content.......2000-08-15

                      These authors have also written a book titled "Intelligent Decision Support Methods". The two books ("Seven Methods" and "Intelligent Decision Support") are virtually identical. They have the same content, the same graphics, the same layout, the same case studies. The basic content (first 202 of 250 pages) is word for word, page for page IDENTICAL. The ONLY diffference between the 2 books is that "7 Methods" includes suggested solutions for the case studies (adding about 1 page for each of the 7 case studies). Do NOT buy "Intelligent Decision Support Methods". It is twice as expensive (hard cover vs soft cover) with no benefit.

                      Books:

                      1. Internet in an Hour for Managers (Internet-In-An-Hour)
                      2. Keys to Understanding Bankruptcy (Barron's Business Keys)
                      3. Maryland Business Almanac
                      4. Model Business Corporation Act : Official Text With Official Comment and Statutory Cross-References; Revised through 1999
                      5. Money Market Directory of Tax-Exempt Organizations 2000 (Money Market Directory of Tax-Exempt Organizations)
                      6. National Directory of Woman-Owned Business Firms
                      7. North American Free Trade: Issues and Recommendations
                      8. Paid to Play: An Insider's Guide to Video Game Careers
                      9. Proceedings of the 2000 Conference of the American Academy of Advertising (Proceedings of the Conference of the American Academy of Advertising)
                      10. Quality Maintenance: Zero Defects Through Equipment Management

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