Keys to Understanding Bankruptcy (Barron's Business Keys)

Book Description

Negotiating Graduate School, Second Edition provides realistic answers to the questions and concerns most often raised by students in graduate school. Incorporating three decades of personal experience working with master's and doctoral candidates, Rossman addresses such critical issues as the research proposal, forming a committee, preparing for comprehensive written and oral exams, avoiding emotional letdowns, defending the thesis or dissertation, and publishing a dissertation. In addition to addressing the needs of graduate students in traditional settings, this revised edition includes new information responding to the concerns of graduate students in online or distance education programs. In addition, it contains many new URLs and reflects the influence of the Internet on graduate education.

Customer Reviews:

Great tool for busy grad students!.......2007-09-17

Are you a beginning graduate student who is a bit overwhelmed? This is a great book for you! This book contains great advice about how to balance a busy home and work life with the demands of graduate school, as well as practical tips about how to complete all the major components of graduate school programs. The author takes a very realistic approach, too. This is a useful tool!

Generic Advice.......2007-08-04

This book provides generic advice about graduate school, from the decision to pursue an advanced degree to choosing your committee and writing your thesis. However, the book is only 130 pages... quite small for its hefty price tag. Most of the advice also seems obvious, such as getting to know professors on your committee, and the reminders that graduate school is difficult and life-changing hardly help one feel more at ease.

Successfully negotiating the graduate school process: A guide for minority students

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Successfully negotiating the graduate school process: A guide for minority students
Howard Glen Adams
Manufacturer: National Consortium for Graduate Degrees for Minorities in Engineering, Inc
ProductGroup: Book
Binding: Unknown Binding

Vocational | Education | Nonfiction | Subjects | Books

College Guides | Education | Reference | Subjects | Books

Vocational Guidance | Job Hunting & Careers | Business & Investing | Subjects | Books
ASIN: B00071O3KA

Book Description

Can managers learn from fads? That is the question Robert Cole addresses in this insightful book about the various factors supporting and inhibiting organizational learning. A longtime student of the Japanese and American quality movements, Cole focuses on the response of American industry to the challenge posed in the early 1980s by high quality goods from Japan. While most American managers view this challenge as slowly but successfully met, many academics see the quality movement that emerged from it as just another fad. In seeking to reconcile these two views, Cole explores the reasons behind American industry's slow response to Japanese quality, arguing that a variety of institutional factors inhibited management action in the early 1980s. He then describes the reshaping of institutions that allowed American companies to close the quality gap and to achieve sustained quality improvements in the 1990s. Hewlett-Packard serves as an example of a company that made this institutional transition more effectively than most. Cole describes Hewlett-Packard's successful strategies while also pointing out the serious problems that it and other companies face as they attempt to adapt, improve, and go beyond Japanese practices. He also uses Hewlett-Packard, an exemplar of the highly decentralized company, to explore effective strategies for the creation, dissemination, and implementation of knowledge. Unprecedented as a scholarly treatment of the quality movement,Managing Quality Fads provides several important lessons for those interested in management decision making under conditions of uncertainty and organizational transformation in a rapidly changing business environment.

Managing Quality Fads: How American Business Learned to Play the Quality Game

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Managing Quality Fads: How American Business Learned to Play the Quality Game
Robert Cole
Manufacturer: Oxford University Press
ProductGroup: Book
Binding: Paperback
ASIN: B000OKNOI6

Book Description

This digital document is an article from Strategic Finance, published by Institute of Management Accountants on September 1, 2000. The length of the article is 591 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Introduces Collaborative Analytical Processing.(Information management system from MIS AG.)(Brief Article)
Publication: Strategic Finance (Refereed)
Date: September 1, 2000
Publisher: Institute of Management Accountants
Volume: 82 Issue: 3 Page: 25

Article Type: Brief Article

Distributed by Thomson Gale

Strategic Management: An Analytical Introduction

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Strategic Management: An Analytical Introduction
George A. Luffman , Brian Kenny , Edward Lea , and Stuart Sanderson
Manufacturer: Blackwell Publishing Limited
ProductGroup: Book
Binding: Paperback

Strategy & Competition | Management & Leadership | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Systems & Planning | Management & Leadership | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
ASIN: 0631201041

Book Description

Strategic Management is a new and up-to-the-minute text and cases book for students of strategy based on combined new editions of the highly successful Business Policy and Cases in Business Policy titles. The original titles have been widely used on undergraduate, MBA and executive courses and, as part of an intensive development programme by the authors, have now been revised, updated and brought together into a new format. The aim is to create a resource for students that unites the best theory and case materials in one volume for ease of use and an integrated treatment of the key concepts in the field.Strategic Management retains the concise and accessible approach that made the previous editions of the text and cases so successful. However, the authors have ensured that the new combined edition incorporate the very latest research and thinking in the field and an extensive selection of new and updated cases.All the materials in this new edition are based not only on the tried and tested materials from the earlier books, but also on new materials that have been intensively used and refined with full time students and on executive courses in a number of centers.The text is designed to give the student a clear and attractive introduction to the subject and is enhanced by a student workbook which gives further guidance, support and exercises on specific policy issues. The package offers all those studying strategy at both the center or business unit level a clear and flexible set of materials of proven quality.This new package has been carefully and intensively developed by the experienced author team, each of whom have over 20 years of experience in teaching, researching and consulting in the area of corporate and business strategy.

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Strategic Management: An Analytical Introduction
Brian Kenny , Edward Lea , and Stuart Sanderson
Manufacturer: Blackwell Publishing, Incorporated
ProductGroup: Book
Binding: Paperback

Strategy & Competition | Management & Leadership | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Systems & Planning | Management & Leadership | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books
ASIN: 0631201653

Book Description

The mythology of nineteenth-century American economic exceptionalism trumpeted the positive work incentives prevailing in a society of scarce labor, weak class barriers, and abundant opportunity. This ideology agreed with the optimistic vein of political economy, in which high wages went hand in hand with increased productivity. What, then, was the supposed role of poverty, the fear of poverty, and other "negative" work incentives in the era of early industrial capitalism and escalating sectional conflict over slavery? American Exceptionalism, American Anxiety examines a wide spectrum of antebellum American thought on these and related issues, including slavery and cheap immigrant and female sweated labor.

Some leading American critics of slavery and "indiscriminate" poor relief suggested that "free market" compulsions of hunger and thirst were therapeutic and ennobling and by themselves elevated capitalist wage labor above chattel servitude. Others, including prominent Republican proponents of the mythology of northern American exceptionalism, tied the legitimacy of capitalist wage labor to the hireling's ability to commodify his labor to his own advantage. Distinct from both these groups were labor-reform critics who insisted both that capitalists were finding "starvation wages" sufficiently labor-inducing and that the "lash" of poverty demoralized and crushed, rather than ennobled, northern wage laborers. Glickstein pays particular attention to neglected early nineteenth-century debates over the circumstances under which the allure to employers of "cheap" or otherwise "servile" labor trumped the supposed superior productivity of more generously compensated, "respectable" free labor. In probing Republican commentators' paradoxical fear that northern white labor could not withstand competition from "inferior" slave labor, for example, he challenges the still-dominant characterization of Republican Party free-labor ideology as an optimistic, self-confident creed.

In the course of exploring the dark side of antebellum American labor ideologies, Glickstein engages some of the most significant issues in antebellum historiography, including the market revolution, the linguistic turn, whiteness as an axis of self-identity, and bourgeois ideological hegemony.

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American Exceptionalism, American Anxiety: Wages, Competition, and Degraded Labor in the Antebellum United States.(Book Review): An article from: Journal of Southern History
James D. Schmidt
Manufacturer: Southern Historical Association
ProductGroup: Book
Binding: Digital

General | United States | Americas | History | Subjects | Books
United States | History | Subjects | e-Docs | Formats | Books
United States | History | HTML | Formats | e-Docs | Formats | Books
ASIN: B0008255TG
Release Date: 2005-07-31

Book Description

This digital document is an article from Journal of Southern History, published by Southern Historical Association on February 1, 2004. The length of the article is 630 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: American Exceptionalism, American Anxiety: Wages, Competition, and Degraded Labor in the Antebellum United States.(Book Review)
Author: James D. Schmidt
Publication: Journal of Southern History (Refereed)
Date: February 1, 2004
Publisher: Southern Historical Association
Volume: 70 Issue: 1 Page: 141(2)

Article Type: Book Review

Distributed by Thomson Gale

Book Description

A stark reminder of the difficulties of financing a one-crop agrarian economy.

King cotton & his retainers;: Financing & marketing the cotton crop of the South, 1800-1925

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King cotton & his retainers;: Financing & marketing the cotton crop of the South, 1800-1925
Harold D Woodman
Manufacturer: University of Kentucky Press
ProductGroup: Book
Binding: Unknown Binding

Production & Operations | Management & Leadership | Business & Investing | Subjects | Books
ASIN: B0006BRUJW

Average customer rating:

An essential book for anyone breathing!

Pearls of Wisdom

College Students find Inspiration and Motivation in Marketing Plan for Life

Are You Living Somebody Else's Dream?

Wow! What an experience.. this really works.

A Marketing Plan for Life: 12 Essential Business Principles to Create Meaning, Happiness, and True Success
Robert Michael Fried
Manufacturer: Perigee Trade
ProductGroup: Book
Binding: Paperback

General | Self-Help | Health, Mind & Body | Subjects | Books
Personal Transformation | Self-Help | Health, Mind & Body | Subjects | Books
Success | Self-Help | Health, Mind & Body | Subjects | Books
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Zero to Zillionaire

Life's Missing Instruction Manual : The Guidebook You Should Have Been Given at Birth

Change Your Life in Seven Days: The World's Leading Hypnotist Shows You How

How to Run Your Business Like a Girl: Successful Strategies from Entrepreneurial Women Who Made It Happen

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

ASIN: 0399530657
Release Date: 2005-01-04

Book Description

This is the book for those who are sick of defining their net worth by their financial portfolio alone. Those who are successful at work, but stressed and unhappy with life outside the office. And those who, after years spent focusing on a career, have lost sight of what's really important.

Using the same strategies that result in good business, readers can redefine what they really want-and turn their lives into their most successful business venture yet. Fortune 500 marketing executive Robert Fried shows how the skills and principles that facilitate professional success can help us reach our personal goals, too-and explains how to create a "marketing plan" for one's own life. Fried explains how to:

- Identify the target customer to discover the "Authentic" Self
- Define the business one is in to figure out what one wants to achieve
- Assess the market to capitalize on strengths
- Weather the product cycles to reinvent self at every stage
- Create targets of opportunity to make dreams a reality
- Expand reach to create a lasting legacy

Customer Reviews:

An essential book for anyone breathing!.......2007-07-20

[...]
This gem of book is written for anyone trying to bring more purpose and direction for their life beyond their job title. The premise of this book is that if we spend as much time planning our personal lives as we do our careers, we can live an enriching life, and gain personal success with less anxiety. This is a simple concept, but it makes sense. How many times have you sacrificed sleep, exercise, family, or mental health for your career? We all do it!

Written like a workbook, Marketing guru Robert Michael Fried walks you through how to write your own 12-point life plan, via various exercises that guide through what matters most to you, discovering your life purpose, strengths, and what he describes as your "authentic" self. Fried's life plan mirrors the successful marketing strategies that he used as a marketing executive for several Fortune 500 companies throughout the years. If you are a business owner, you'll recognize how Fried's life plan parallels a business plan. For example, Fried's first life point is figuring out who you are, and who you want to become, which parallels the first step of writing a business or marketing plan (defining the business you are in).

Overall, I highly recommend as a workbook for life coaches, busy professionals, business owners, and anyone looking for a little direction in their life.
~~~~

Pearls of Wisdom.......2005-09-30

Finally a book that offers the reader a clear and concise roadmap that can put you on the right path towards true success. Read it and inhale the pearls of wisdom!

College Students find Inspiration and Motivation in Marketing Plan for Life.......2005-09-21

As a senior in college, A Marketing For Plan Life is a refreshing reminder of what really matters. As I am about to embark on my career path, Fried's book encompasses an even greater journey. His encouragement to dream big and make meaning is incredibly inspirational, as it encourages people at any age and in any business to shoot for the stars. With graduation day approaching, I've read many books on what it means to be successful. Fried not only provides you with the right definition, but the best step-by-step method to success and happiness that I've seen yet!

Are You Living Somebody Else's Dream?.......2005-09-20

If you are presently living somebody else's dream, Fried's thought-provoking and stimulating book is an absolute must read.

Fried's step-by-step "marketing plan for life" process shows you how to achieve "true success" in life by striking that delicate balance between making money and making meaning.

Thanks to this life-transforming book, I am now empowered to make both my personal dreams and professional goals a reality.

Wow! What an experience.. this really works........2005-09-20

I've read thousands of books like this one, and had fairly low expectations when I started reading this book. After all, it doesn't pretend to break new ground with primary research.

As you go through the 12 steps, you begin to realize that Fried is covering ALL the important things you should be working on. This is more than a checklist, it's a tool for life planning in a smart small package.

I started off thinking this would be a good resource for my children and young adults (it is).. but before I was through, I was examining my own life choices, and found some great joy in most of it, with some concrete ideas about changes I'd like to make.

I judge a book like this on it's ability to stimulate my thinking. One idea is worth the purchase price. However, in this case, I got WAY MORE than I bargained for... and a marketing plan for the rest of my life.

Sun Tzu Strategies for Winning the Marketing War: 12 Essential Principles for Winning the War for Customers

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Sun Tzu: Strategies for Marketing

Sun Tzu Strategies for Winning the Marketing War: 12 Essential Principles for Winning the War for Customers
Gerald A. Michaelson , Steven W. Michaelson , Gerald Michaelson , and Steven Michaelson
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Customer Service | Industries & Professions | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

ASIN: 0071427317

Book Description

Battle-tested strategies for marketing your product or service to victory!

Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker's classic battle strategies specifically for today's marketing professionals by boiling down the classic The Art of War into "The Principles of the Marketing War," such as:

Organization of Intelligence: Know your market as well as you know yourself
Economy of Force: Assess accurately where you employ your resources
Simplicity: Even the simplest plans are difficult to execute

Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history. The book features real-life applications of Sun Tzu's theories drawn from some of the business world's most successful marketing campaigns.

Customer Reviews:

Sun Tzu: Strategies for Marketing.......2003-11-24

Some of the wisest words for marketing professionals can be found in this book, not only because Gerald Michaelson' extensive studies but also by the fascinating framework he uses. Applying Sun Tzu's philosophy to marketing makes a lot of sense. Sun Tzu's the Art of War contains a great deal of wisdom applicable to marketing and Mr Michaelson illustrates this beautifully.

Marketing professionals from all cultures will enjoy this book, as it makes relevant the universal paradox of business - that strategy must be like water, with form yet formless, and most robust when it is least rigid. Such ancient Taoist's insights are prsented here in a fresh and entertaining style that will enlighten every marketing mind.

Average customer rating:

Entrepreneurial marketing education at its finest!

A book for Students and Execs alike

Glencoe Marketing Essentials, Student Edition
McGraw-Hill
Manufacturer: Glencoe/McGraw-Hill
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books
General | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
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ASIN: 0078612578

Book Description

Marketing Essentials is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing. Your students will get a step-by-step introduction to creating marketing plans, and DECA prep activities that help students feel more confident using the skills they've learned.

Customer Reviews:

Entrepreneurial marketing education at its finest!.......2005-09-22

Lois Farese is quite simply one of the greatest entrepreneurial educators I have ever had the privilege of studying under. Mrs. Farese introduced me to `Marketing Essentials' when I took her Marketing I & II high school classes, and she inspired the slacker in me to become a DECA (http://www.deca.org) state finalist. Learning from this book gave me a tremendous advantage when I continued studying business at Babson College, and the lessons I learned from it have been applied countless times in several years of entrepreneurial practice since!

A book for Students and Execs alike.......1999-01-22

Lois Farese, is not only an excellent educator but also a great writer. This book not only teaches students the basics of Marketing but I'll bet that even Marketing big wigs could learn a thing or two from the book....try it I think that you'll like it. Oh by the way I want to say "Hi" to Mrs. Farese and thank her for assigning this book when I took her class

Marketing: Essential Principles, New Realities

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Marketing: Essential Principles, New Realities
Jon Groucutt , Peter Leadley , and Patrick Forsyth
Manufacturer: Kogan Page
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Book Description

* A new textbook for the next generation of marketers

The Essentials of Marketing Principles (Essentials)

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The Essentials of Marketing Principles (Essentials)
Research and Education Association
Manufacturer: Research & Education Association
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

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ASIN: 0878916938

Book Description

Covers the marketing environment, market research, target markets, product planning and management, distribution systems, wholesaling and retailing, promotional strategy, pricing policies and strategies, marketing evaluation and control, marketing applications in special fields.

The Online Business Setup, Cheap Marketing, Godfather Principles for Essential Oils Businesses

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The Online Business Setup, Cheap Marketing, Godfather Principles for Essential Oils Businesses
J Bowman J Orr
Manufacturer: LTBR, Inc
ProductGroup: Book
Binding: Audio CD
ASIN: B000WJ7GOM

The Online Business Setup, Cheap Marketing, Godfather Principles for Household Essentials Businesses

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The Online Business Setup, Cheap Marketing, Godfather Principles for Household Essentials Businesses
J Bowman J Orr
Manufacturer: LTBR, Inc
ProductGroup: Book
Binding: Audio CD
ASIN: B000WL8UB8

The Online Business Setup, Cheap Marketing, Godfather Principles for Skin Essentials Businesses

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The Online Business Setup, Cheap Marketing, Godfather Principles for Skin Essentials Businesses
J Bowman J Orr
Manufacturer: LTBR, Inc
ProductGroup: Book
Binding: Audio CD
ASIN: B000WLDQEO

The Online Business Setup, Direct Marketing, Godfather Principles for Essential Oils Businesses

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The Online Business Setup, Direct Marketing, Godfather Principles for Essential Oils Businesses
J Bowman J Orr
Manufacturer: LTBR, Inc
ProductGroup: Book
Binding: Audio CD
ASIN: B000W8YG7S

The Online Business Setup, Direct Marketing, Godfather Principles for Household Essentials Businesses

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The Online Business Setup, Direct Marketing, Godfather Principles for Household Essentials Businesses
J Bowman J Orr
Manufacturer: LTBR, Inc
ProductGroup: Book
Binding: Audio CD
ASIN: B000WA2ZRE

Book Description

This book brings together the work of leading international thinkers working in the overlapping areas of economics, organization studies, business history, corporate strategy, and innovation. There is a growing awareness that the perspectives of a single discipline are unable to capture and explain the complexities and dynamics of firm behaviour, organizational structure, and corporate strategy. All the chapters in this book are drawn from the pioneering journal Industrial and Corporate Change opening up the inter-disciplinary coverage of the journal to a wider readership. Here readers will find extensive and original contributions from economists Oliver Williamson, Richard Nelson, and Martin Fransman; sociology and organization theorists Mark Granovetter and Gary Hamilton; business historians William Lazonick and Jonathan West; innovation scholars Parimal Patel, Keith Pavitt, and Giovanni Dosi; and business strategists David Teece and Gary Pisano. This book will be vital reading for all those who want to get to grips with the best of current international thinking on the dynamic interplay of technology, organization, and competition.

Technology, Organization, and Competitiveness : Perspectives on Industrial and Corporate Change

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Technology, Organization, and Competitiveness : Perspectives on Industrial and Corporate Change
Giovanni Dosi
Manufacturer: Oxford University Press(UK)
ProductGroup: Book
Binding: Paperback
ASIN: B000OKR9GO

Amazon.com

If you use a computer and you surf the Web, the Internet's open architecture has made you visible to the world. So claims The Hundredth Window, Charles Jennings and Lori Fena's exposé on Internet security--or the lack thereof. Regardless of how you feel about privacy, though, this book can help you understand the risks of Internet use--plus convince you to take some precautions to minimize them.

The proverbial hundredth window represents the most vulnerable link in a system. It derives from an allegory relating castle windows to potential security holes. If even one out of a hundred windows is left open, security becomes compromised. Since the Internet maximizes information sharing (admittedly a largely beneficial enterprise) would-be big-time marketers and shady characters can--without trying all that hard--spy on your Web clicking habits, read your e-mail, and even see files on your hard disk drive. This means you may receive spam from marketers who think they know what kind of stuff you like to buy--e-mail that can be helpful to some and aggravating to others. Sharing your name and other identifying personal information can cause you more serious problems: someone else could use that information to commit fraud or other crimes--and you would be responsible.

Now, it's unlikely you'd undergo the sort of nightmare invasion of your privacy that occurred in the movie Enemy of the State, but the exchange of personal information about Internet users is undeniably a multibillion-dollar business. It's the increasingly fervent desire of marketing executives to know intimate details about you so they can help you shop. Maybe this is no skin off your nose, but take this example: you have a parent or grandparent with a serious illness and so you spend time researching the illness on the Web; consequently, your name is marked as a potential high risk and passed on to insurers. Numerous variations on this scenario are possible, and this book can get you started on the road to protecting yourself from potential problems.

Experts on this topic, authors Jennings and Fena have compiled a series of easy steps to help you minimize your visibility in cyberspace. Their approach isn't terribly sophisticated--they suggest you clear out your Web-browser cookies and use fake information when registering on Web sites, for example--but it's effective. They also offer several handy techniques that erase your Web footprints, such as leaving your America Online member profile blank and using blocking software. The topic of Internet security can sometimes get relegated to the land of the paranoid. But in this case, the advice is sensible and the solutions are practical. --Teri Kieffer

Book Description

Privacy, whether we like it or not, has gone public. We are only just beginning to recognize how the Internet has redefined the relationship between our private lives and the public sphere. Every time we personalize a Web site, join a mailing list, or purchase a book or CD online, we open our lives to an ever-widening data network that offers us scant protection from the prying eyes of corporations, governments, insurance companies, or criminals. Has the e-commerce revolution permanently eroded all personal boundaries, or is it still possible to protect one's personal information in an increasingly wired world?

Charles Jennings and Lori Fena have devoted their careers to this question, most notably as the founders of TRUSTe, the leading privacy assurance and monitoring organization on the Internet. They have been instrumental in developing standards for judging how Web sites use and protect the personal information they collect, and they have advised numerous corporations who recognize that trust is the key to economic growth and expansion in the e-commerce world.

Security experts often say that if you put bars across ninety-nine of your windows but leave the hundredth window open, the invaders can still get in. For computer privacy, then, the question becomes, How can you best monitor that hundredth window? Jennings and Fena answer that question by providing a comprehensive guide to privacy and security in today's fast-moving online world, identifying winning and losing strategies for users and businesses alike. They argue that with so much information about us accessible through the Internet, we now need to think of privacy less as an inalienable right and more as a personal skill to be practiced and sharpened regularly. And for companies doing business on the Web, they demonstrate the critical importance of ensuring a private and secure environment for one's customers.

The Hundredth Window is also an invaluable source of useful information for every citizen of the World Wide Web. Jennings and Fena offer their readers:

An unsparingly honest assessment of how many popular Web sites handle privacy protection
Guidelines for evaluating a site's trustworthiness
Tips and tricks for protecting your private information while surfing online
Strategies to avoid being followed on the Internet
An advance look at likely new technologies that could put your privacy at risk

Far from predicting the death of privacy, Jennings and Fena provide the tools and the perspective that will enable us all to preserve our privacy as we enter the twenty-first century, enabling us to enjoy the many benefits that the Internet can offer.

Customer Reviews:

An Eye Opener!.......2003-05-20

The Hundredth Window is a must read for anyone on the Internet today!

clumsy apologist for media.......2001-05-11

The authors encourage users to give up too much personal information to "trusted" companies. Their position is that in the abscence of law it's best to simply trust capitalism to define and enforce whatever form of privacy prevails. This book is marketing speak meant to lessen privacy concerns of individuals so that companies have greater access to personal data to market/program consumers.

good practical approach to privacy issues.......2001-01-05

The authors, who are cofounders of TRUSTe, a nonprofit that gives its seal of approval to Web sites that agree to post and adhere to privacy policies. The title of the book comes from the world of security experts who point out that even if you have 99 bars on 100 windows, you're leaving yourself open for a security breach on that 100th window. The authors beseech readers to learn which of their windows are open into the readers' own personal privacy. They include tips and tricks that offer practical solutions in each chapter. And they go beyond discussing personal privacy and include calls for the need of beefed up data protection in businesses as well. Good, approachable book that nicely elevates the argument of how important it is to know when you're being watched and by whom and what to do about it.

Attempts to straddle the fence.......2000-07-07

Hundredth Window iterates the familiar mantra of individuals feeling increasingly squeezed by the loss of privacy as computer networks and databases grease the "friction" of life that previously resisted such invasiveness. Privacy fundamentalist will decry the thinly veiled stumping for industry self-regulation and the appeal for responsible handling of PII. It was an easy read, plain and balanced. The fence straddling might call into question the intentions of the authors (founders of Truste.Org) and I wouldn't call this essential reading. I'd check out Database Nation or Ben Franklin's Web Site first. Still, this book speaks more to the average citizen who feels distress by the loss of privacy, but isn't sure what to do or why.

Privacy a cornerstone for the web.......2000-05-30

The ability to move freely around the web, and not have your privacy compromised, will be a cornerstone issue in the coming years. In the book, the authors examine the state of the internet today, and things you can do to protect yourself and those who are important to you.

Privacy is critical, imagine having your web trail pulled up 20 years from now when you are running for a political office. More importantly, its tough to understand the lines between your machine's privacy and tracking (since multiple people could use your machine - where are your kids going today?).

I'd recommend the book highly for both novice readers and power web users.

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