The Essential Business Buyer's Guide: From Cellular Service and Overnight Mail to Internet Access Providers, 401(K) Plans and Desktop Computers, the Ultimate Guide to Buying Office equipme
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    The Essential Business Buyer's Guide: From Cellular Service and Overnight Mail to Internet Access Providers, 401(K) Plans and Desktop Computers, the Ultimate Guide to Buying Office equipme

    Manufacturer: Sourcebooks Inc
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Business Life | Business & Investing | Subjects | Books
    GeneralGeneral | Business & Investing | Subjects | Books
    ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
    GeneralGeneral | Reference | Business & Investing | Subjects | Books
    Consumer GuidesConsumer Guides | Reference | Subjects | Books
    GeneralGeneral | Reference | Subjects | Books
    ASIN: 1570711305

    Guide to Doctoral Programs in Business & Management in the USA 2000 Edition
    Average customer rating: 2 out of 5 stars
    • I should have listened ... the book is a waste of money
    • Advertising Supplement
    • Too Few Programs Included
    • What a disappointment!
    Guide to Doctoral Programs in Business & Management in the USA 2000 Edition
    Education International
    Manufacturer: Education International
    ProductGroup: Book
    Binding: Paperback

    EducationEducation | Reference | Business & Investing | Subjects | Books
    BusinessBusiness | Graduate School Guides | Education | Reference | Subjects | Books
    GeneralGeneral | Graduate School Guides | Education | Reference | Subjects | Books
    GeneralGeneral | Reference | Subjects | Books
    ASIN: 1894122615

    Book Description

    Co-published with AACSB - The International Association for Management Education, the foremost authority on business education in the USA, this guide features in-depth three-page profiles of doctoral-level management degree programs. It also provides contact information on all 114 universities and four-year colleges offering doctoral management programs in the USA. Expert narrative by AACSB makes this the most authoritative guide to America's doctoral management programs available.

    Customer Reviews:

    1 out of 5 stars I should have listened ... the book is a waste of money.......2001-10-17

    When I read the reviews of other readers, I thought some of the comments could not be true. But after buying it myself, I totally agree with everyone's rating. The book is a waste of money. Especially when the authors keep emphasizing that this book is the only one of its kind on the market. The AACSB is supposed to be an informative and reliable source. If I were the AACSB, I would withdraw as soon as possible because this guide is not worth even a $1.

    2 out of 5 stars Advertising Supplement.......2001-09-28

    If you are interested in the university programs that paid to have themselves profiled in this book, then it might have some value to you. Otherwise, there was very little information on the majority of doctoral programs currently being offered in the United States. A big disappointment coming from an agency that would have complete information.

    3 out of 5 stars Too Few Programs Included.......2001-03-21

    After paying over twenty dollars for a copy, I wish I could find more information on more AACSB-accredited doctoral programs in this book. Towards the end of the book, there is a list of all such programs. However, detailed information is only available for a small subset. I do not think my money was well spent.

    2 out of 5 stars What a disappointment!.......2000-07-14

    I ordered this guide for the "40 in-depth profiles" of the most important schools, but found this guide completely missing the mark. There's no ranking whatsoever of the "top" schools. Also, if you look at the faculty lists for the schools that they *do* profile, you'll find that the top schools hire faculty from a very select 10-14 schools; a large portion of these schools are omitted from the "40 in-depth interviews" that this book promises. Nothing on Harvard, MIT, Northwestern, Carnegie-Mellon, Yale, Columbia, Berkeley, London School of Economics...these are the key schools where the faculty of the leading institutions are hired from. Yet there are plenty of write-ups on second- and third-tier schools...no offense, but if you want to discuss Doctoral programs, leaving out the top schools gives your "guide" virtually no credibility, despite your nod to the masses who aren't necessarily targeting the elitist institutions. One last point, some professional layout for the guide is in order. It looks like it was desktop published by someone on their home computer. Not to mention written by someone who is not familiar with the subject matter. The last point to add is that this claims to be "the only comprehensive guide to US doctoral business and management programs in print." Frankly, if the standards remain this low, it won't be the only guide for long.

    Deduct this book!: How not to pay taxes while Ronald Reagan is president
    Average customer rating: Not rated
      Deduct this book!: How not to pay taxes while Ronald Reagan is president
      J. Peter Segall
      Manufacturer: Involvement Group Press
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Taxation | Law | Subjects | Books
      Tax PlanningTax Planning | Taxes | Accounting | Industries & Professions | Business & Investing | Subjects | Books
      ASIN: 0961042206
      Deduct This Book: How Not to Pay Taxes While Reagan Is President
      Average customer rating: Not rated
        Deduct This Book: How Not to Pay Taxes While Reagan Is President
        Peter J. Segall
        Manufacturer: Grove Pr
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Business & Investing | Subjects | Books
        Tax PlanningTax Planning | Taxes | Accounting | Industries & Professions | Business & Investing | Subjects | Books
        Civil ProcedureCivil Procedure | Procedures & Litigation | Law | Subjects | Books
        GeneralGeneral | Taxation | Law | Subjects | Books
        Civil ProcedureCivil Procedure | Procedures & Litigation | Law | Professional & Technical | Subjects | Books
        ASIN: 0394620097

        BPR Wizdom, A Practical Guide to BPR Project Management
        Average customer rating: 4.5 out of 5 stars
        • At Last!!!
        • I'm really impressed!
        • A Must-Read for Top Execs
        • Helpfull but...............
        • Easy to read and entertaining
        BPR Wizdom, A Practical Guide to BPR Project Management
        Dennis E. Wisnosky , and Rita E. Feeney
        Manufacturer: Wizdom Systems Inc
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Business & Investing | Subjects | Books
        ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
        Quality ControlQuality Control | Management & Leadership | Business & Investing | Subjects | Books
        ASIN: 1893990036

        Book Description

        Proven technologies for helping organizations achieve highest levels of service with improved customer response at lowest overall cost. This guide is unique in that it comes with a companion CD containing a documented BPR methodology that will lead you and your team through the steps necessary to implement successful BPR. Its "Introduction to Ring Thinking" is designed to clarify BPR approaches and prepare individuals and teams to act as change agents for their organization. In addition to the companion CD, in this book you'll find:

        - The four simple questions you must answer to start your BPR project - How BPR started and how it relates to you
        - An introduction to "ring thinking" - Assess, Design, and Implement and how to apply it to your project
        - The human factors that must be considered before you start your project
        - How to manage your expectations and develop realistic goals
        - A "bluepprint" on how to carry out a BPR project from start to finish
        - How to create, analyze and utilize process and activity models
        - An introduction to the Minerva BPR methodology
        - A BPR project case study

        Customer Reviews:

        5 out of 5 stars At Last!!!.......2001-09-29

        For too many years I have searched for a practical, user friendly approach to business management that incorporates a variety of useful, yet appropriate and functional templates which we could utilize to maximize our operations systems. This edition does just that by coherently illustrating it's points in an understandable way. Moreover, this efficient approach maximizes the readers time, which as we all know is of the utmost importance in the business world. In short, the book gives you what you want and does so clearly, quickly and with as as little nonsense as possible. Maybe a first in the world of business management journals.

        5 out of 5 stars I'm really impressed!.......2001-06-12

        My CEO asked me to investigate BPR, and I knew absolutely nothing about it! Thankfully I found BPR Wizdom. I was worried that I would be in over my head, but the authors took what could be potentially dry information, and presented it in a very accessible way. I'm now very confident that our company can start our own BPR project. With the economy in an "iffy" situation, I think that conducting a BPR project and streamlining our business is exactly what we need to do!

        5 out of 5 stars A Must-Read for Top Execs.......2000-06-07

        An excellent book which has been wonderfully written with the top executive in mind. It provided us with the insight and guidance to reengineer our manufacturing organization from the top down. Our organization adopted the BPR Wizdom Three-ringed philosophy, and change has never been more easy to deal with. We encourage our suppliers and customers to read this book as well. We envision a supply chain that will consistently keep our bleeding edge products and services at the throats of our competition. Thank you much BPR Wizdom.

        3 out of 5 stars Helpfull but......................2000-04-05

        While the text did have good overall information, the format and quality left much to be desired. I found the presentation somewhat disjointed and the text was full of grammatical and spelling errors. There are two versions of the book. The one sold here comes with a CD that has two viewer applets and a PowerPoint promotional slideshow. If you want the copy that contains a CD that actually has the Methodology framework on it, you must buy the other version. The CD included with this version is useless.

        4 out of 5 stars Easy to read and entertaining.......2000-01-14

        This book takes what can be dry reading and makes it entertaining and easy to relate to. This is a very practical guide to BPR. It assisted me and my managers to examine and achieve our organizational goals. I am using this book to guide me from start to finish.

        E-Profit: High-Payoff Strategies for Capturing the E-Commerce Edge
        Average customer rating: 4.5 out of 5 stars
        • A worthwhile read
        • Highly Recommended!
        • this is the real thing
        • OK Synthesis & Structure of e-commerce Reports
        • A clear path for company to jump to E-commerce
        E-Profit: High-Payoff Strategies for Capturing the E-Commerce Edge
        Peter S. Cohan
        Manufacturer: Amer Management Assn
        ProductGroup: Book
        Binding: Hardcover

        GeneralGeneral | Business & Investing | Subjects | Books
        Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
        GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
        Web MarketingWeb Marketing | Business & Culture | Computers & Internet | Subjects | Books
        E-CommerceE-Commerce | Business & Culture | Computers & Internet | Subjects | Books
        InternetInternet | Home Computing | Computers & Internet | Subjects | Books | Internet & Education | Online Searching | Web Browsers | Web for Kids
        GeneralGeneral | Computers & Internet | Subjects | Books
        ASIN: 0814405444

        Book Description

        E-commerce is the hot topic of the day! But few companies are actually doing it--and even fewer are doing it profitably. Why is there so much talk and so little action? According to Peter Cohan, celebrated author of Net Profit and The Technology Leaders, there are two reasons: 1. Fear of change 2. Lack of knowledge about the technology.

        E-PROFIT is a definitive, up-to-the-millisecond guide to all the cultural and technical challenges that stand in the way of making high profits through e-commerce. In specific detail, this example-packed book presents:

        * The highest-payoff e-commerce applications (and the 10 principles that characterize the best) * How companies are using e-commerce today to dramatically improve their competitive position * The most significant organizational challenges, and how to overcome them * How to define the role of senior management in designing e-commerce architecture, selecting vendors, negotiating savvy contracts, and monitoring the implementation * How winning companies manage their e-commerce strategy to quickly enjoy its benefits--while simultaneously adapting their systems to the new demands of technology and customers.

        Sales through e-commerce are expected to grow to 1.2 trillion by 2002. Companies that don't catch on quickly may never be able to catch up. E-PROFIT provides "how-to" and "why-to" guidance for managers who want to stop talking about e-commerce and start profiting from it!

        Customer Reviews:

        4 out of 5 stars A worthwhile read.......2006-01-26

        The business world is rife with wild forecasting about the possibilities of utilizing Internet technology. But how do you identify ways to use the internet in your business? How can you use e-commerce to create real competitive advantage for your organization? Peter S. Cohan provides a seven-step evaluation plan to map out costs and benefits of an e-project for your company, as well as tips for involving the CEO and management. Additionally, he has guidelines for designing an architecture and evaluating E-Commerce suppliers.

        Seven steps for your E-Commerce evaluation:
        1. Diagram you current business process.
        2. Measure the time and cost of your current process.
        3. Map out the e-engineered process.
        4. Estimate the time and cost of the e-engineered process.
        5. Develop a plan for the e-engineering project.
        6. Calculate the cost of implementing the e-engineering project including time and infrastructure investments.
        7. Prepare an integrated cash-flow analysis of the e-engineering project.

        5 out of 5 stars Highly Recommended!.......2001-05-24

        David Cohan's book is too useful to read in linear progression. Each chapter is a self-contained unit composed of an e-commerce problem, a case study analyzing how one company attempted to solve the problem, and a series of principles for effective problem solving. The book presents all aspects of e-commerce in useful detail, from motivating the reluctant CEO to managing the implementation of an e-commerce project. This book is for senior executives and change leaders, but it is useful to anyone who wants to learn more about the process of designing, developing, and implementing an e-commerce project. Project managers and consultants also will find the book useful because it presents the e-commerce buyer's perspective in straightforward detail. We[...] recommend this book to senior executives, change agents, business managers and students.

        5 out of 5 stars this is the real thing.......2000-11-29

        i m currently in the midst of implementing a click and mortar set-up and have been scouring the book shelves for a book that gives u a strategic and at the same time realistic roadmap. i hv come across quite a number of books on this - metacapitalism by G Means & David Schneider; Executive's Guide to EBusiness by Deise, E-loyalty, loyalty.com, etc, etc.

        I found that most books were either 1) too theoretical and ivory-towerish or 2) too process-oriented (almost a DIY guide). THe first is good for brainstorming and stress-testing your ideas but they are ultimately still at the idea stage. The second type is like having a map for you to explore the amazon jungle (pardon the pun). Sure it's all written in clear type there but what do you want really if u r about to dive in to the jungle? you want to know why you are going in (strategy), you need to have a good roadmap (process/skill-sets) but mostly you want an experienced guy to warn you of the dangers ahead - the pitfalls ... afterall do not forget when amazon, yahoo, ebay, priceline, boo.com debuted, they were the toasts of the theorists. You can never find fault with a theorist, but how much value is there unless you hv been thru it and live to tell. The devil is in the details. Cohan has succeeded in painting an informative wealth of these trenchant realities within the limitations of his well-written book, trenchant because he incorporates the need and analysis for financial returns vis-a-vis strategy and model. His training is in finance (wharton) and comp science/E Eng (MIT/Swarthmore)plus some years of his own consulting so i hv bet my dollars on his book and it has been a well placed bet and read.

        3 out of 5 stars OK Synthesis & Structure of e-commerce Reports.......2000-11-25

        `e-Profit' is aimed at executives/consultants, to clarify the e-business landscape, learn from others, and embark upon e-business projects.

        The lightly referenced, confusingly typeset and verbose chapters span:

        ++ Part I- Winning The Economic Case for E-Commerce (evidence, financials, and competitive advantage).

        ++ Part II- Managing the Transition to E-Commerce (senior management, applications evaluation, and leading & sustaining change).

        ++ Part III- Building E-Commerce Infrastructure (architecture, suppliers, deals, and implementation).

        Strengths include: the wide range of secondary source anecdotes and case studies; and the confident style & structuring of materials.

        Weaknesses include: 40% redundant words for content; relative lack of useful illustrations/tables; irritating use of fonts/sizes; and superficiality of analysis.

        Other alternatives texts in this area include: Deise et al's deep KPMG `E-Business' (ISBN 0471376396); May's technical focus `The Business of E-Commerce' (ISBN 052177698); Hoque's opinionated `E-Enterprise' (ISBN: 052177487X); Siegel's glossy brainstorms in `Futurize Your Enterprize'(0471357634); and Bloor's marketplace spin in `electronic B@zaar' (ISBN185788258X).

        Overall, `e-Profit' felt a bit like a draft literature review in need of editing, after which would be a useful look-up resource.

        4 out of 5 stars A clear path for company to jump to E-commerce.......2000-11-07

        Everybody talks about the potential of E-commerce. E-profit shows how big the impact of this new business model. Many companies that want to jump to e-commerce world often lack of support from the top management. The author clearly shows how many experimental effort from the brave employee can transform almost the part of the company. So at every level implementation of the company that want to shift to e-commerce, this book give a clear model that easily be followed by every company. It also suggest the contingency model of top management support to launch e-commerce business. In short, this book is must have for every company that want to jump to e-commerce but unsure with path to follow...

        Christopher Columbus and the Afrikan Holocaust: Slavery and the Rise of European Capitalism
        Average customer rating: 4.5 out of 5 stars
        • clarke great historian
        • Christopher Columbus and the Afrikan Holocaust
        • Is an "Afrikan" anything like an African?
        • Myth Crusher!!!
        • "Where's our Memorial"
        Christopher Columbus and the Afrikan Holocaust: Slavery and the Rise of European Capitalism
        John Henrik Clarke
        Manufacturer: A & B Distributors
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Africa | History | Subjects | Books
        GeneralGeneral | Europe | History | Subjects | Books
        Expeditions & DiscoveriesExpeditions & Discoveries | World | History | Subjects | Books
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        1. A Chronology of the Bible: Challenge to the Standard Version (B.C.P. Pamphlet) A Chronology of the Bible: Challenge to the Standard Version (B.C.P. Pamphlet)
        2. Destruction of Black Civilization : Great Issues of a Race from 4500 B.C to 2000 A.D. Destruction of Black Civilization : Great Issues of a Race from 4500 B.C to 2000 A.D.
        3. They Came Before Columbus: The African Presence in Ancient America They Came Before Columbus: The African Presence in Ancient America
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        5. The Myth of Exodus and Genesis and the Exclusion of Their African Origins The Myth of Exodus and Genesis and the Exclusion of Their African Origins

        ASIN: 1886433186

        Customer Reviews:

        5 out of 5 stars clarke great historian.......2007-06-06

        clarke knew his stuff.people can refute his claims but they hold merit

        5 out of 5 stars Christopher Columbus and the Afrikan Holocaust.......2007-02-14

        Professor John H. Clark has done a amazing analysis with providing the reader with a clear understanding on how the slave trade and genocides was instituted and systematized into what is now identified as capitalism on a gobal scale. This is a must read for anyone exploring the history of the African American history.

        1 out of 5 stars Is an "Afrikan" anything like an African?.......2006-03-03

        Just another academic making money with half-truths that suit his prejudiced worldview. The deliberate spelling of "African" as "Afrikan" tells you all you need to know: it's the same as oh-so-worldly college sophomores who spell "America" as "Amerika" to prove they're politically aware after taking that popular "African-American/gay/La Raza/womyn's studies" course on how America is evil because it expects people to work for a living and holds them responsible for the results of their decisions.

        5 out of 5 stars Myth Crusher!!!.......2006-02-23

        Dr. Clarke has again crushed myths of the Atlantic Slave Trade. The number one myth is "Afrikans are just as much to blame for selling slaves as Europeans". If ANYONE has ever said this to you and you didn't tell them that was a pile of buffalo poo poo, than you need this book! If you agreed with that statement you need this book. Dr. Clarke breaks down our ways back before the trade. And the BIG differences between European & Arab slavery to Afrikan slavery. TUA NTR Dr. Clarke!!! In which 99% of the people don't know how Afrikan slave system worked. And yes where are our memorials? And the true nature of the Atlantic Slave traders is exposed in detail. Also what did Afrikans do when they found out what was REALLY going on? That answer reveals our nature and how beautiful, strong and weak we are. This books hits EVERY corner about the Slave Trade. And crushes alot of myths. Again Dr. Clarke provide a slamming bibliography. That is a library listing by itself! Every child should read this book when starting to learn our history in America. And the strategies used by both sides. I could go on & on, this book is just everything about the subject in one book!

        5 out of 5 stars "Where's our Memorial".......2006-01-03

        Dr. Clarke presents to us an interesting book that asks the question "Where's our Memorial?" The Jews, Irish and Asians remember what happened to them, but somewhere down the line, we forgot. As Dr. Clarke says this was the biggest crime in history. Europeans set in motion a type of slavery that was inhumane and savagelike.
        Another misconception is that the Afrikans, and Natives Europeans encountered were brought "civilization." This couldn't be further from the truth because the European just denounced any culture they didn't understand. What is most interesting as well is 700 years earlier the European was enslaved and brought out of the Dark Ages because of the Moors(Afrikans) and Arabs. The Moors introduced chess, public baths, water systems, 70 universities and brought literacy to the kings and queens of Europe. The same Afrikans they enslaved on the Gold Coast(read the book to understand why it is Gold Coast) had been the ones to birth their enlightenmet. Also Europe(who were the only ones) believed the world was flat in their ignorance. Afrikans already knew this wasn't true based on two voyages. One was with the king of Mali, and the other maybe in the time of Ramesees III. For more on this read They Came before Columbus.

        Thank You Dr. Clarke
        Christopher Columbus and the African Holocaust: Slavery and the Rise of European Capitalism
        Average customer rating: 5 out of 5 stars
        • A 'must read'.
        Christopher Columbus and the African Holocaust: Slavery and the Rise of European Capitalism
        John Henrik Clarke
        Manufacturer: A & B Book Dist Inc
        ProductGroup: Book
        Binding: Paperback

        Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
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        HistoryHistory | African Americans | United States | Americas | History | Subjects | Books
        ASIN: 1881316149

        Customer Reviews:

        5 out of 5 stars A 'must read'........1999-11-17

        As an aspiring teacher, I wanted many questions answered about the Atlantic Slave Trade. I wanted to know why, how, and 'how come' this happened. Dr. Clarke lays out the foundations and reasoing behind the whole thing. The text was easy to read and it kept me wanting more with each turn of the page. In the future I will require my students to read this book. It is informative and straightforward. A must read for EVERYone... of any ethnic background!

        The Synchronous Trainer's Survival Guide: Facilitating Successful Live and Online Courses, Meetings, and Events
        Average customer rating: 5 out of 5 stars
        • A rare and excellent resource
        • Just like it's name says - a survival guide!
        The Synchronous Trainer's Survival Guide: Facilitating Successful Live and Online Courses, Meetings, and Events
        Jennifer Hofmann
        Manufacturer: Pfeiffer
        ProductGroup: Book
        Binding: Paperback

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        ASIN: 0787969435

        Book Description

        The Synchronous Trainer's Survival Guide is a hands-on resource for enhancing your real-time e-learning sessions. Written by Jennifer Hofmann, a synchronous training leader, it is the first and only book focusing solely on this emerging training method. If you're new to synchronous training, everything you need to know is right here. If you're a seasoned pro the practical tips, tools, and customizable templates in this book will ensure the success of your online training courses, meetings, and events.

        Customer Reviews:

        5 out of 5 stars A rare and excellent resource.......2004-12-15

        I have been managing a synchronous language learning program for the past two years. When we first started, I wasted a lot of money (and time) on e-learning books which had nothing at all to say about synchronous virtual classrooms. Two years ago, the most anyone had to say about synchronous was that it would be "the wave of the future." I needed practical, tested suggestions for best practice in setting up, preparing for and conducting live classes over the Internet, and these books gave me exactly zero input.

        Hofmann's Synchronous Trainer's Survival Guide" is exactly what I needed two years ago. It's sufficiently general to accomodate differences in platform design and functionality, which a focus on best practice in optimizing the enjoyment and learning value of online classes. It's a slim book - you can easily read it in an afternoon, but filled with concise and informative bulletted lists with titles like "Using your voice", "Language tips", "Gauging participation", "Reading participant cues", etc.

        Some of our teachers have had trouble making the transition from the traditional classroom to the virtual classroom, and I've been looking for a resource like this to give them pointers, and to let them realize that the frustrations they're experiencing are not unique to them. I'm ordering copies of this book for all of our teachers and I expect that they'll be going back to it again and again.

        5 out of 5 stars Just like it's name says - a survival guide!.......2003-12-01

        A concise, well written guide to this new medium for training delivery. Simple format, simple language - makes this somewhat scary technological field easy to understand! This book really put my mind at ease. Thank you!
        The Synchronous Trainer's Survival Guide: Facilitating Successful Live and Online Courses, Meetings, and Events.: An article from: Technical Communication
        Average customer rating: Not rated
          The Synchronous Trainer's Survival Guide: Facilitating Successful Live and Online Courses, Meetings, and Events.: An article from: Technical Communication
          Louise Keeton
          Manufacturer: Society for Technical Communication
          ProductGroup: Book
          Binding: Digital

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          ASIN: B000ALRUGQ
          Release Date: 2006-07-14

          Book Description

          This digital document is an article from Technical Communication, published by Society for Technical Communication on May 1, 2005. The length of the article is 761 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

          Citation Details
          Title: The Synchronous Trainer's Survival Guide: Facilitating Successful Live and Online Courses, Meetings, and Events.
          Author: Louise Keeton
          Publication: Technical Communication (Refereed)
          Date: May 1, 2005
          Publisher: Society for Technical Communication
          Volume: 52 Issue: 2 Page: 232(2)

          Distributed by Thomson Gale

          Diversity in Advertising: Broadening the Scope of Research Directions (Advertising and Consumer Psychology)
          Average customer rating: Not rated
            Diversity in Advertising: Broadening the Scope of Research Directions (Advertising and Consumer Psychology)

            Manufacturer: Lawrence Erlbaum
            ProductGroup: Book
            Binding: Hardcover

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            ASIN: 0805847944

            Book Description

            This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were much different.

            This volume provides a vast array of information for academics and practitioners seeking to better understand how individual characteristics impact on the sending, receiving, and processing of communication efforts. It highlights past and current knowledge on diversity in advertising, important questions that have not been addressed satisfactorily in this area, and how current theories can be used to construct better communication plans and message content. The various chapters draw upon existing literature from the fields of psychology, marketing, and related disciplines to amplify understanding and insight into developing effective advertising approaches to reach diverse audiences. This book will contribute to the understanding of the diversity of people, the changing landscape of the U.S., and the need for a more inclusive society.

            Knowledge Flows in National Systems of Innovation: A Comparative Analysis of Sociotechnical Constituencies in Europe and Latin America (New Horizons in the Economics of Innovation series)
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              Knowledge Flows in National Systems of Innovation: A Comparative Analysis of Sociotechnical Constituencies in Europe and Latin America (New Horizons in the Economics of Innovation series)

              Manufacturer: Edward Elgar Publishing
              ProductGroup: Book
              Binding: Hardcover

              Policy & Current EventsPolicy & Current Events | Popular Economics | Business & Investing | Subjects | Books
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              General & ReferenceGeneral & Reference | Technology | Science | Subjects | Books
              ASIN: 1840642955

              Book Description

              The search for the key to economic growth has proved elusive and contentious. This book uses new empirical evidence to propose an integrated approach for achieving strong industrial and technological capabilities to form the basis for regional and national economic development.

              The authors use the experiences of countries in Europe and Latin America to show that socio-technical constituencies play a fundamental role in innovation-based economic development at both a regional and national level. By blending insights from the industrial cluster and national innovation system approaches with the socio-technical constituencies approach, the authors successfully integrate long standing debates such as agency structure and micro-meso-macro analysis. The work is based both on a theoretical effort to build a new framework for economic growth, and on a number of concrete experiences from a number of countries in Europe and Latin America.

              Knowledge Flows in National Systems of Innovation will prove essential reading for scholars of innovation, technology and economic development.

              Emerging Information Technology: Improving Decisions, Cooperation, and Infrastructure
              Average customer rating: 5 out of 5 stars
              • Emerging IT Examined
              Emerging Information Technology: Improving Decisions, Cooperation, and Infrastructure
              Kenneth E. Kendall
              Manufacturer: Sage Publications, Inc
              ProductGroup: Book
              Binding: Paperback

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              Similar Items:
              1. Crossing the Chasm Crossing the Chasm

              ASIN: 0761917497

              Book Description

              The chapters in this volume explore cutting-edge research being conducted on emerging information technologies. All of the technologies are well known; this book’s unique contribution is its explanation of the application and relevance for managers, consultants, and decision makers. The ultimate purpose of Emerging Information Technologies is to enable its readers - managers, consultants, scholars, and researchers - to build bridges from technological emergence to the technological sublime. In-depth topics include * Recommendation Systems * Hypermedia/Hypertext * Data Warehousing * Artificial Intelligence (AI) * Group Support Systems (GSS) * Executive Information Systems (EIS) * Virtual Teams * Information Delivery Systems (IDS) * E-Commerce * Client Server Systems * Knowledge Work Productivity

              Customer Reviews:

              5 out of 5 stars Emerging IT Examined.......1999-12-01

              This books contains articles on almost all the Emerging Information Tchnologies being used and researched in Corporations, small businesses and on the Internet. The book starts with an introduction to the Technological Life cycle and then goes into Emerging Technologies which are divided in three parts: Decision supporting technologies, Cooperation facilitating technologies, and Infrastructure enabling technologies. The examples and figures with the chapters make it easy to understand the technological emergence and relate it to real world. Some topics covered include Recommendation systems, Hypertext, Artificial Intelligence, E-commerce, Executive Information Systems and many more. This book is useful for students, researchers, managers and consultants to become familier with the cutting edge of research being done on these technologies.
              Emerging Information Technologies: Improving Decisions, Cooperation, and Infrastructure.: An article from: Technical Communication
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                Emerging Information Technologies: Improving Decisions, Cooperation, and Infrastructure.: An article from: Technical Communication
                Art Elser
                Manufacturer: Society for Technical Communication
                ProductGroup: Book
                Binding: Digital

                NonfictionNonfiction | Subjects | Books | Audiobooks | Automotive | Crime & Criminals | Current Events | Economics | Education | Foreign Language Nonfiction | Government | Holidays | Law | Philosophy | Politics | Social Sciences | Transportation | True Accounts | Urban Planning & Development | Women's Studies
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                ASIN: B0008HWU62
                Release Date: 2005-07-28

                Book Description

                This digital document is an article from Technical Communication, published by Society for Technical Communication on May 1, 2001. The length of the article is 1288 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                Citation Details
                Title: Emerging Information Technologies: Improving Decisions, Cooperation, and Infrastructure.
                Author: Art Elser
                Publication: Technical Communication (Refereed)
                Date: May 1, 2001
                Publisher: Society for Technical Communication
                Volume: 48 Issue: 2 Page: 217

                Distributed by Thomson Gale
                Emerging Information Technology : Improving Decisions, Cooperation, and Infrastructure
                Average customer rating: Not rated
                  Emerging Information Technology : Improving Decisions, Cooperation, and Infrastructure
                  Kenneth E. Kendall
                  Manufacturer: NY
                  ProductGroup: Book
                  Binding: Hardcover
                  ASIN: B000MUGQE2

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                  5. The Most Valuable Business Legal Forms You'll Ever Need
                  6. The National Jobbank 2002 (National Jobbank)
                  7. The Three-Legged Stool
                  8. The Trust Factor: Liberating Profits & Restoring Corporate Vitality
                  9. Total Chargeback and Fraud Control Manual
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