Book Description
Designed as a tool for the bank investment sales representative to communicate with customers, The Bank Customer's Guide to Safe & Smart Investing is the perfect resource to help build and strengthen relationships with bank customers. This guide promotes the use of bank-based retail investment sales programs as well as builds the credibility of the trustworthy, knowledgeable, professional providers of investments and financial advice. It is designed for banks to educate customers on the basics of investing. This valuable guide offers bank customers: A step-by-step program to determine personal saving and investing needs; easy-to-understand descriptions of investment products, with emphasis on packaged products; help on how to use investments with the assistance, of their bank representative, and how and where to combine them with FDIC-insured bank accounts; basic investment strategies, such as asset allocation, and how to work with their investment representatve to structure their investment and savings portfolio.
Book Description
Got a Question about Your Family’s Finances?
Just Ask Kim.
Every year, thousands of readers ask Kiplinger’s Personal Finance magazine editor Kimberly Lankford for advice. As an expert on retirement, investing, taxes, insurance, and financial planning, Kim has the answers—and the rare ability to clarify even the most confusing money matters.
Kiplinger’s Ask Kim for Money Smart Solutions is a comprehensive guide to personal finance from the trusted voice of Kiplinger.com and Kiplinger’s Personal Finance. In her approachable and authoritative tone, Kim covers almost every financial subject, providing practical, jargon-free answers.
Ask Kim features questions from actual readers and topics that matter to you, including:
How do you choose the right mortgage or home-equity loan?What is the best health insurance for your family?Can you qualify for extra income tax deductions?What is the money smart way to save for your children’s education?How can you improve your credit score and lower your debt?Where should you invest your retirement funds?
If you have a question about money, chances are Kim has the answer.
Customer Reviews:
Useful and, more importantly, accessible.......2007-08-03
The nice thing about this book is the format--instead of being a dense mass of information that you have to wade through to learn what you need, the book is written in a question-and-answer format that helps you get right to the useful information. The format also lends itself to picking it up, flipping to a page and learning useful information that you might *not* have thought of learning about (for me, insurance).
Great informal answers to your pressing financial Qs.......2007-07-25
This is a great source for answers to the personal financial questions that come up every day, on everything from credit ratings to life insurance options. The book comprises lots of Kim's Kiplinger's columns that address real readers' questions, so she's got information for everyone, whether you have an expanding family, face retirement, need to care for a special-needs kid, or want to set up a college fund. Very accessible and conversational tone. Highly recommended!
Average customer rating:
|
Tax Smart
Robert Wool
Manufacturer: Delacorte Press
ProductGroup: Book
Binding: Hardcover
Public Finance
| Economics
| Business & Investing
| Subjects
| Books
Tax Planning
| Taxes
| Accounting
| Industries & Professions
| Business & Investing
| Subjects
| Books
General
| Taxation
| Law
| Subjects
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General
| Reference
| Subjects
| Books
ASIN: 0385296185
Release Date: 1987-12-01 |
Book Description
Hundreds of Tax Deduction Ideas for Home-based Businesses, Independent Contractors, All Entrepreneurs. Would you like to write off every deduction you are entitled to and lower your income taxes? Norm Ray, CPA, will tell you how to accomplish this. SMART TAX WRITE-OFFS is both fun to read and easy to use as a guidebook that encourages small business owners to be aggressive and creative in taking legitimate tax deductions. It points out numerous imaginative deduction ideas and gives a valuable checklist of over 600 potential write-offs. It helps you think about and take every deduction you are entitled to. Ray coaches you in lowering your income taxes by thinking creatively, doing your homework, and presenting your tax return preparer with a list of potential deductions. In addition, he discusses tax deduction END
Customer Reviews:
A highly recommended "must-read" for home-based businesses.......2003-04-19
Authoritatively written by a Certified Public Accountant Norm Ray who draws from his more thirty-five years of professional experience, Smart Tax Write-Offs is now in an updated fourth edition and presents the reader with a straightforward collection of advantageous guidelines and suggestions which small business owners can utilize to save money. Thirty pages of this brief yet practical guide are devoted to an extensive checklist of common items that can be considered business supplies and deducted to save money. A highly recommended "must-read" for home-based businesses, independent contractors, freelance entrepreneurs, and small business owners, Smart Tax Write-Offs will prove to be one of the best financial investments any taxpayer can make in today's economically stressed times.
Deductions are Money in the Bank.......2000-10-06
Concentrate on net not gross; what is important is how much you keep. Every business needs all the deductions it is entitled to. If you are self-employed or run a small business, searching for deductions is fun. And it is your money.
This 128-page book lists and explains over 700 deductions a business owner is legally entitled to. For coverage, click on Table of Contents in the left-hand column of this page.
When I was just starting out in the business world, working for someone else, I vowed to learn about deductions. Each year, I wrote down every cent I spent, including each penny in the parking meter. At the end of the year, I totaled my expenses and send the totals to a tax preparer. I was amazed at how much money I got back from the IRS. That taught me some lessons: Keep (accurate) records, use a tax preparer and get your money back.
Norm Ray is a CPA and an experienced home-based business owner. He has been in your trench and is well-equipped to advise you on financial matters.
As a (self-employed) author of 113 books (including revisions and foreign-language editions) and over 500 magazine articles and a consultant to the publishing industry, I recommend this book to writers, publishers, the self-employed and small business owners. DanPoynter@ParaPublishing.com.
Hundreds of legal tax deductions for entrepreneurs........2000-03-03
From deductions for home-based businesses to independent contractors and equipment purchases, Smart Tax Write-Offs combines a checklist of possibilities with chapters outlining hundreds of tax deduction possibilities for entrepreneurs in this newly revised third edition for 1999 and 2000..
This "pamphlet" is the worst book I ever bought........1999-09-16
I bought this book because of the catchy title. The book is 120 pages long with very trivial tax tips. On top of that, almost haft of the book is blank space. I bought this book with certificate. Now, I got stuck with "smart" book. Oh well, smart for the author, stupeeed of me.
For Those Who Appreciate A Flare For the Obvious.......1999-09-06
This book (It's really more of a pamphlet) is all of 65 pages in length (Actually it's not even "all of" 65 pages -- There's a lot of conspicuous double spacing as well as a blank page in each chapter for "Notes"). The remaining 56 pages contain mostly silly checklists as well as the index. The information provided is basic and, in most cases, extremely obvious. If you're looking for some really interesting ideas, this is not the place to look. This is the type of information you will find in just about any mainstream magazine around tax time.
Book Description
Helping the reader understand how to run a profitable and honest business while minimizing taxes is the goal of Tax Smarts for Small Business. Following its tax-saving strategies can give the small business owner year-round tax-saving opportunities, as well as having all your tax-time questions answered.
Accessible by anyone, it provides the reader with the latest IRS rules and answers everyday tax-related questions. It explores the IRS's definition of income and how to lower yours through expense deductions, tax credits and depreciation. It also answers the frequently asked questions surrounding withholding and paying taxes-a trouble area for many small businesses. Its extensive glossary of financial and tax terms makes it an easy-to-understand and essential reference for every small business owner's bookshelf.
Book Description
This digital document is an article from The Register-Guard (Eugene, OR), published by The Register Guard on January 30, 2005. The length of the article is 1769 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Arts smarts.(General News)(The little-used Oregon Cultural Trust tax credit is one gift that gives back)
Publication:
The Register-Guard (Eugene, OR) (Newspaper)
Date: January 30, 2005
Publisher: The Register Guard
Page: F1
Distributed by Thomson Gale
Average customer rating:
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Give me a break: smart software can help you fight for your money this tax season. : An article from: Entrepreneur
Mike Hogan
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital
Nonfiction
| Subjects
| Books
| Audiobooks
| Automotive
| Crime & Criminals
| Current Events
| Economics
| Education
| Foreign Language Nonfiction
| Government
| Holidays
| Law
| Philosophy
| Politics
| Social Sciences
| Transportation
| True Accounts
| Urban Planning & Development
| Women's Studies
General
| Business & Investing
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Government
| Business & Culture
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General
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ASIN: B000E1OEUM
Release Date: 2005-12-29 |
Book Description
This digital document is an article from Entrepreneur, published by Thomson Gale on January 1, 2006. The length of the article is 1075 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Give me a break: smart software can help you fight for your money this tax season.
Author: Mike Hogan
Publication:
Entrepreneur (Magazine/Journal)
Date: January 1, 2006
Publisher: Thomson Gale
Volume: 34
Issue: 1
Page: 36(2)
Distributed by Thomson Gale
Average customer rating:
- Good tax advice for investors
- Build Wealth by Avoiding Taxes
|
Guide to Tax Saving Investing (Money Smarts)
David L. Scott
Manufacturer: Globe Pequot
ProductGroup: Book
Binding: Paperback
Public Finance
| Economics
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
General
| Investing
| Business & Investing
| Subjects
| Books
ASIN: 1564403955 |
Book Description
Information about investments that provide tax benefits. Includes information on municipal bonds, rental property, and life insurance. Learn the basics of how to save on personal taxes.
Customer Reviews:
Good tax advice for investors.......2001-01-23
This is an excellent buy. Easy to understand for someone who finds most tax information baffling. I finally figured out that municipal bonds don't make sense for me.
Build Wealth by Avoiding Taxes.......2001-01-09
Everyone interested in building wealth needs to review the basics from time to time to ensure they stay focused. As every football coach knows -- when you forget the basics you lose. This book provides the guidance and reinforcement necessary to keep the reader focused and on the basics of financial investing. There are numerous ways to can win in the investment environment. This book lists these winning strategies. This is the type of book you will forever use as a reference.
Average customer rating:
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Creating High-Quality Classroom Assignments
Matsumura Lindsay Clare
Manufacturer: ScarecrowEducation
ProductGroup: Book
Binding: Paperback
General
| Education
| Nonfiction
| Subjects
| Books
Pedagogy
| Education
| Nonfiction
| Subjects
| Books
Instruction Method
| Education
| Nonfiction
| Subjects
| Books
| Alternative
| General
| Individualized
| Open
Professional Development
| Education
| Professional & Technical
| Subjects
| Books
ASIN: 1578862078 |
Book Description
To support teachers in developing, reflecting on, and fine-tuning the assignments they create, this book presents a series of dimensions (or rubrics) with benchmark examples from elementary, middle, and high school classrooms. The purpose of these rubrics is to serve as diagnostic tools to assess the strengths and weaknesses of an assignment, as well as to guide the creation of new assignments for students.
Average customer rating:
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Creating Quality in the Classroom
Jerry Arcaro
Manufacturer: CRC
ProductGroup: Book
Binding: Paperback
Quality Control
| Management & Leadership
| Business & Investing
| Subjects
| Books
General
| Education
| Nonfiction
| Subjects
| Books
General
| Special Education
| Education
| Nonfiction
| Subjects
| Books
Administration
| Education Theory
| Education
| Nonfiction
| Subjects
| Books
Educational Psychology
| Education Theory
| Education
| Nonfiction
| Subjects
| Books
Philosophy & Social Aspects
| Education Theory
| Education
| Nonfiction
| Subjects
| Books
School Management
| Education Theory
| Education
| Nonfiction
| Subjects
| Books
General
| Education
| Professional & Technical
| Subjects
| Books
ASIN: 1884015573 |
Book Description
Based on the experiences of a practicing teacher, Creating Quality in the Classroom focuses on the paradigm shift required by teachers and students to build upon the good things that already happen in the classroom. Successful lesson plans and methods using the tools and techniques as outlined in this book encourage teachers at all levels to put in the time and effort to effect positive change in the classroom. This interesting and highly readable volume shows how the theory of teaching is put into practice, thus enabling education professionals to review and adapt successful teaching methods and activities to their individual environments. The quality tools and techniques are clearly explained and referenced in an easy-to-use format. As Federal law requires students to receive a free and appropriate education in the least restrictive environment, quality in the classroom enables all students to benefit-intellectually, socially, and emotionally. This unique book addresses the techniques and practical methods to make this happen.
Average customer rating:
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Creating school-wide conditions for high-quality learning strategy classroom instruction. : An article from: Intervention in School & Clinic
B. Keith Lenz
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital
Nonfiction
| Subjects
| Books
| Audiobooks
| Automotive
| Crime & Criminals
| Current Events
| Economics
| Education
| Foreign Language Nonfiction
| Government
| Holidays
| Law
| Philosophy
| Politics
| Social Sciences
| Transportation
| True Accounts
| Urban Planning & Development
| Women's Studies
Management
| Management & Leadership
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| Subjects
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General
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Management
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| Subjects
| e-Docs
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General
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| HTML
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ASIN: B000FNW6EU
Release Date: 2006-05-10 |
Book Description
This digital document is an article from Intervention in School & Clinic, published by Thomson Gale on May 1, 2006. The length of the article is 3350 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Creating school-wide conditions for high-quality learning strategy classroom instruction.
Author: B. Keith Lenz
Publication:
Intervention in School & Clinic (Magazine/Journal)
Date: May 1, 2006
Publisher: Thomson Gale
Volume: 41
Issue: 5
Page: 261(6)
Distributed by Thomson Gale
Average customer rating:
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Shared Purpose: Working Together to Build Strong Families and High-Performance Companies
Maria G. Mackavey ,
Richard J. Levin , and
American Management Association
Manufacturer: American Management Association
ProductGroup: Book
Binding: Hardcover
General
| Business & Investing
| Subjects
| Books
Human Resources & Personnel Management
| Industries & Professions
| Business & Investing
| Subjects
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Management
| Management & Leadership
| Business & Investing
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Motivational
| Management & Leadership
| Business & Investing
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Systems & Planning
| Management & Leadership
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Entrepreneurship
| Small Business & Entrepreneurship
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General
| Social Sciences
| Nonfiction
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| Books
ASIN: 0814403883 |
Amazon.com
At a point in history when most parents work outside the home, say management specialists Maria MacKavey and Richard Levin, the health of the corporation is increasingly dependent upon the health of the family. Shared Purpose: Working Together to Build Strong Families and High-Performance Companies is a perceptive examination of the alliance that the two have forged, based on a year-long dialogue between the authors and eight authorities in fields such as education, law, and human resources. Innovative programs that currently address this bond are discussed, while new solutions for related problems are proposed.
Average customer rating:
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Joseph Alois Schumpeter: Entrepreneurship, Style and Vision (The European Heritage in Economics and the Social Sciences)
Jürgen G. Backhaus
Manufacturer: Springer
ProductGroup: Book
Binding: Hardcover
Policy & Current Events
| Popular Economics
| Business & Investing
| Subjects
| Books
General
| Popular Economics
| Business & Investing
| Subjects
| Books
Development & Growth
| Economics
| Business & Investing
| Subjects
| Books
Economic Policy & Development
| Economics
| Business & Investing
| Subjects
| Books
Economic History
| Economics
| Business & Investing
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Theory
| Economics
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General
| Business & Investing
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Entrepreneurship
| Small Business & Entrepreneurship
| Business & Investing
| Subjects
| Books
General
| Industries & Professions
| Business & Investing
| Subjects
| Books
ASIN: 1402074638 |
Book Description
Joseph Alois Schumpeter is arguably the most important economist of the 20
th century. Most readers are familiar with his
Theory of Economic Development and his classic
Capitalism, Socialism and Democracy. Less well-known are his seminal works published before he left Europe for the United States in 1942. In particular for the first time the missing
Chapter Seven of his
Theory of Economic Development has been published in this volume. It tries to put Economic Development into the broader context of culture, law and policy. Many of his earlier writings display a similar integrative approach and are therefore often treated as sociological writings. As
Capitalism, Socialism and Democracy shows, he did not dissociate the different social sciences in his own mind but rather strove to keep the unity of the social sciences. Entrepreneurship, style and vision are the unifying concepts of his work.
Average customer rating:
- Helpful resource that could be improved
- Trainers Dream
- Lots of games here
- Not Impressed
- The Complete Games Trainers Play
|
The Complete Games Trainers Play, Volume II
John W. Newstrom ,
Edward E. Scannell , and
Carolyn Nilson
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Ring-bound
General
| Popular Economics
| Business & Investing
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| Books
General
| Business & Investing
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| Books
Human Resources & Personnel Management
| Industries & Professions
| Business & Investing
| Subjects
| Books
Training
| Management & Leadership
| Business & Investing
| Subjects
| Books
Success
| Self-Help
| Health, Mind & Body
| Subjects
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Business & Investing
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Similar Items:
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The Big Book of Humorous Training Games (Big Book of Business Games Series)
-
The Big Book of Team Building Games: Trust-Building Activities, Team Spirit Exercises, and Other Fun Things to Do
-
Great Session Openers, Closers, and Energizers: Quick Activities for Warming Up Your Audience and Ending on a High Note
-
The Big Book of Presentation Games: Wake-Em-Up Tricks, Icebreakers, and Other Fun Stuff
-
Games Trainers Play (McGraw-Hill Training Series)
ASIN: 0070466076 |
Book Description
From the authors of the most phenomenally successful training series of all time comes a second huge collection of ice-breakers, brain teasers, problem solvers, and session closers that have been chosen to train for the skills today's companies are seeking. Included are games that teach employees how to continuous learning; exercises that enhance motivation, effectiveness, and speed in providing quality customer service; and activities that foster team-building. As in the previous books, each game has been field tested by professionals, most games can be played in under 30 minutes, and all the games can be implemented at little or no cost.
Customer Reviews:
Helpful resource that could be improved.......2007-05-14
The best thing about The Complete Games Trainers Play is its sheer size. Actually, it isn't nearly as big as some reviews imply. It is really around 1000 pages, not 2000+. And for some reason, a significant percentage of those pages are left blank. But even with that caveat, this is still a sizable resource.
If you are willing to devote 30+ minutes to finding an activity, you are sure to find one (or five) that are ideal for your training event. The fact that individual "games" can be removed from the ring binder is also helpful. This allows you to use the activities without carrying the whole book around, and to easily photocopy sheets for individual participants as some activities require.
However, there are some significant downsides. There is no real way to find appropriate activities without flipping through virtually the entire book. A large number of the activities aren't very good. And, most of the book is in a strange "typewriter" typeface that makes it look like it came from 1972. (Oddly, there are some pages which are randomly sprinkled through the book that use a different, more recent-looking typeface.)
To really upgrade its usefulness, Games . . . would benefit from taking a leap into the computer age. In other words, along with the printed book, a computer CD should be included. This could feature a good, searchable index, which is now lacking. It would also make it possible to print out games, and modify handouts on the computer to your organization's needs.
I've never bought any other resources like this, so I can't say if this is better or worse than others. I can say that in spite of the steep price and the drawbacks, I'm definitely glad I purchased it. It was very useful to me, and will be again in the future. However, there are a few simple steps the authors and publishers could take to greatly improve it.
Trainers Dream.......2006-11-03
This is a great tool of Trainers. Keeping your trainees engaged throughout the training is always a challenge. This tool give creative ways to assess retention of information. The games are great and the administrative forms and suggestions are wonderful.
Lots of games here.......2004-12-08
People love playing games a lot more than listening to lectures; this is indisputable. I didn't like all of the games listed here, but so what. Several I found helpful and intend to use.
Not Impressed.......2003-09-30
Although there is a lot of information packed into this book, I was very unimpressed with the layout and visual design. It looks like it was typed up in 1970. The graphics are ancient and the layout is just one big binder with no cross-referencing or indexing available. To find a useful game, you have to sift through hundreds of pages. It really is a shame, as there are some clever games here to loosen up an audience.
Frankly for this price, I expected something a bit flashier and filled with reproducibles that I would want to copy and hand out. The way it looks now, and with it's unwieldy format, it's going to sit on my shelf.
If I hadn't spilled water on it, I would have sent it back for a refund.
The Complete Games Trainers Play.......2000-05-23
This book was helpful in planning an in-house managment training session. The book is divided into sections making it easy to locate games targeted at specific areas. The book is actually a 3" 3 ring binder. It is a large book, however, it does contain a wealth of information.
Book Description
Selling the concept of e-learning to management can e one of the biggest obstacles in bringing technology-based learning tools to your organization. But, you can win the hearts and minds of management with the knowledge tools, and confidence presented in this title. Learn the risks and benefits and be prepared to paint a realistic portrait that shows you've left nothing to chance.
Customer Reviews:
Justifying is only half the way to Selling.......2006-03-20
The book is titled selling, while the materials inside are useful to help build a case for e-learning, I found it lacked the selling aspect of the equation. Should really be titled buiding a business case for e-learning. As it never really gets you into sell e-learning with much depth as a business or as an internal e-learning developer.
However, the materials that were present were concise and useful.
Good sound advice and examples to back it up!.......2002-04-14
Selling e-Learning to management requires more than just understanding the solution. You also have to understand the problem. Darin Hartley understands both and his book is chock full of advice on when (and when not) to use e-Learning. The book leads you through the process of creating a business case for e-Learning. But just as important is his chapter on overcoming management objections and his chapters on e-Learning success stories. These will arm you with the information and the confidence you need to make the case for e-Learning in your company!
Another Winner from Darin Hartley!.......2001-11-22
If you've ever tried to unravel the mysteries of selling e-learning to a client or upper management, this practical workbook will provide invaluable assistance. Darin has formulated a step-by-step approach that first demands the reader to thoroughly scrub his or her business case, practice and prepare the documentation for each step, and then develop and deliver a written and oral presentation to the client. Because Darin has experienced the reality of various e-learning related rejection, his tips for overcoming fears and rejection ring especially true. The examples he provides of innovative learning techniques and e-learning providers will save you precious research time. Once again, Darin has written a practical, easy-to-use and timely book on an important topic. It is refreshing to hear the voice of a practitioner (not a mere theorist) who is on the leading edge of e-learning.
Customer Reviews:
Only for the newbie.......2007-10-22
Just finished the book last night hoping to find ideas that I could implement in my eBay sales. No real new info here. More geared for the eBay novice. If you have any experience buying or selling on eBay you already know 99% of the info provided in this book.
I found it odd that the author claims to have sold a 4 year old pair of very worn sneakers on eBay for $21 in the beginning of the book and then talks about it again later in the book but the sale price was $26.
Also, the author refers you to links to third party paid services which he owns.
Read this book is one sitting..........2007-10-09
What really stood out for me was the writing style of the book. It was conversational with great stories that were fun and interesting.
Along with great tips, this book is not written in the typical "textbook" format. I read the entire book in less than a day and would definitely encourage anyone to read it!
Simply a GREAT Book!.......2007-10-09
Not only was this book easy to read - the content helped me go from a new eBay seller to an advanced one. I went from 19 feedback to 175 feedback in 60 days using the techniques I learned.
I'd highly encourage anyone interested in learning more about eBay to read this book!
Great eBay book.......2007-06-14
a Gotta Have book if you are planning on starting an eBay business in your home in 30 days. Great reference for the experienced eBayer.
Garbage.......2007-06-08
This book is one big fat advertisement for Ebay and for Adam Ginsberg's other ventures. It had very little useful information, and NO information that cannot be found easily on-line or on Ebay itself. It was a waste of my time reading it. It was utterly repetitive and took forever to actually get to any sort of information or advice. There is hardly enough information in this book to fill a 10 page pamphlet...let alone a 300 page book!!! I'm just happy I got it from the library and didn't end up wasting my money as well as my time.
I wish there was actually a book out there to help people who are not complete ebay beginners. The biggest ebay woe is finding sources for products, and there is little help in this book....OH, unless you want to go to the website Adam plugs and buy more stuff from him. SURE, then he'll help you out. HA, RIGHT!
Average customer rating:
|
Earn Extra Money In Your Spare Time Selling E-Learning On-line
Jassen Bowman and James Orr
Manufacturer: LearnToBeRich.com, Inc
ProductGroup: Book
Binding: Audio CD
General
| Business & Investing
| Subjects
| Books
General
| Investing
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
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General
| Sales & Selling
| Marketing & Sales
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Investing
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General
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Investing
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Sales
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ASIN: B000NOLI4U |
Product Description
Every day, ordinary people like you start their own online businesses in their spare time, right out of their own homes. When you decide to start your own business, you make a decision to take charge of your financial future and begin the process of getting out of the rat race. This audio CD and accompanying resources will guide you step-by-step through the process of starting your online business. You don't need an MBA to start a company, and we'll show you the simple steps required to set up your business entity, put together your marketing, find suppliers, and profit from the get go. You owe it to yourself to learn all that you can about building your own business and creating the financial future you desire, so order your business startup guide today.
Average customer rating:
|
Qualitative Research Methods in Public Relations and Marketing Communications
C. Daymon
Manufacturer: Routledge
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
| Subjects
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Operations Research
| Management & Leadership
| Business & Investing
| Subjects
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Advertising
| Marketing & Sales
| Business & Investing
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General
| Marketing
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Research
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Public Relations
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All Titles
| Qualifying Textbooks - Fall 2007
| Stores
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ASIN: 0415222745 |
Book Description
*Outlines research techniques: case studies, grounded theory, ethnography, action research, and Delphi technique
*Considers methods of data collection: interviews and focus groups, procedures such as projective techniques and critical incident technique, observation and online
*Includes sampling and strategies for data analysis, including computer analysis
*Appraises issues such as generalisability, reliability and validity from a qualitative perspective
This is a practical guide for novice researchers interested in conducting qualitative research in public relations and marketing communications. It takes readers through each stage of the research process, from choosing a research topic and writing the proposal, through to selecting methods for data collection, and analysing and writing the research report. Key points are illustrated with examples from advertising, marketing, media relations, promotions, employee communications, public affairs, and other forms of managed communication.
Key features are:
*theoretical background and practical guidelines
*hints for using the internet
*tips for overcoming problems and difficulties
*comprehensive references
*many useful examples, boxed features, summaries, and overviews
*illustrations from international contexts.
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Book Description
Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts.
It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.
Download Description
Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts.
It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.
Customer Reviews:
Guide for Non Profits Fundraising.......2007-04-23
This source is a wonderful collection of information for non profit companies who want to expand to the Internet. It has real world suggestions, as well as IRS guidelines important to keep the tax status of the non profit. Recommend to all.
Essential.......2007-03-03
Frankly, I was feeling a bit out of touch. The most frequently asked questions in my workshops were about Internet fundraising, and I didn't have good answers. My quick fix: reading this book and coming away amazed, astounded, and shocked. First, by all the profitable Internet strategies out there (the book is packed with examples of stuff that works). Second, by the thoroughness of this book. Another reviewer said it was like a textbook. Don't think academic, though; think "everything you need to know between two covers" comprehensive. And practical as soup on a cold day. If I had to limit my library to just six books about fundraising communications, this title would be among them. I haven't had the privilege of hearing co-author Michael Johnston speak, but I have heard both Ted Hart and Jim Greenfield present at conferences. Purely useful, well spoken, based on vast experience.
Non-Profit Internet Strategies.......2006-03-18
This is a very complete guide to using the Internet for marketing and fundraising. It could almost be a text book for a college course - if colleges offered marketing for non-profits as a course. Great reference material.
One of the few must-reads for any nonprofit organization manager responsible Internet strategy.......2005-08-09
Those of us who manage nonprofit organizations have learned to use the Internet as a powerful communications medium. We invite the public to learn about us via our web sites and even to donate to us from a web browser. We've learned that this is just the beginning of the cultivation process, not the end. We've learned how to keep them coming back to the site. More importantly, we've learned to move them into our traditional cultivation processes once they make contact.
Our development officers have become accustomed to following up with those who've knocked on the door of our web site. We know that a donor who makes an on-line donation is often open to going deeper with the organization, and of increasing support -- if asked. We've learned to take these new-found supporters into our fold, and how to encourage more significant contributions from them.
Here's what else we've learned. We've learned to manage information in complex, server-based relational databases -- ours or those provided by firms who do this for us on their hardware. We share information internally via local networks and Intranets, and tie discrete offices together via virtual private network secure tunneling. We use extranets to facilitate strategic alliances with other organizations. To save money, we use voice over IP to replace traditional telephone circuits. We've even gone wireless.
Throughout all this, we gather information on our supporters and prospective supporters. We do so at Internet speeds, and with the organizing and retrieval efficiency of computers. We've learned to treat the information we gather with great care. The public support, we know, is a fragile thing.
Yes, we've learned a lot. If we haven't yet put all of what we've learned into place, we suspect that would if we had a clear, sensible roadmap to doing so within the confines of our budgets.
The simple truth is that the use of technology is one of the more challenging aspects facing those who manage nonprofit organizations. First, it's complicated. (Virtual private WHAT?!) Second, it's hard to have a clear idea of how to think about technology in the unique context of running a nonprofit organization. Third, it's hard to determine the best way to implement technological solutions when there are so many being thrown at us. Lastly, how can we be sure we're following best practices?
We need help to sort all of this out -- even those of us who are not exactly new to all of this. As it happens, I've been deeply immersed in technology in the nonprofit context for years, having designed and lead the team that created one the first on-line systems utilzing the donor-advised fund gift methodology as the means to enable the public to donate to any 501(c)(3) public charity from a single web site donation portal. I designed and built some of the first on-line charitable donation systems for nonprofit organizations and educational institutions. I am a programmer and a web site developer. I am a computer science student; one of my hobbies is exploring the theory of utilizing quantum mechanics to construct a computing device. I am a lawyer. I have administered large and small fund development programs, and advised them. I even co-founded a couple of nonprofit organizations -- a pre-K through 8th grade school and a charity that feeds and clothse the poor. I have read just about every posting to every CharityChannel forum since inception, and read every article on the topic that I can get my hands on. I've written some articles, too.
Yet I am the first to admit that the Internet, even the Internet in the nonprofit context, is too big and complex to try to make sense out of it without turning to those who have specialized in a particular aspect of it. It's no different in law. My field is tax-exempt organization law. I wouldn't be the one to advise you on your automobile accident.
That is what interested me in the new book Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising. It taps the experts in each subject to write a chapter. This approach makes great sense to me.
The book sets out to show us how to leverage the Internet to:
--Advance our organization's or institution's cause.
--Raise more money both on-line and off by establishing relationships with new donors, and deepen the commitment of existing donors.
--Inform the public and our stakeholders.
--Raise public confidence and trust through better communication and transparency.
It succeeds. Each of its chapters is contributed by a leading expert in the topic discussed. The editors -- Ted Hart, James M. Greenfield, and Michael Johnston -- also contributed chapters of their own. Some of the writers will already be familiar to many of my CharityChannel colleagues because they've taught a Summit session, or a distance class. Some have penned articles for CharityChannel, or posted to one of the professional forums.
I recommend the book for anyone who is serious about doing a better job harnessing the Internet for their organization or institution. You can read it cover to cover as I did. It is also suited to picking and choosing particular chapters of interest.
The book is for busy nonprofit managers who must work within real-world budgets and who are pulled in a thousand directions by the demands of their jobs. It is for those who want to have a clear roadmap of how to proceed. The book is not for techno-geeks, as such. Even if you barely know how to turn on a computer, you can read this book without difficulty. Of course, if you happen to be technologically savvy, so much the better.
This book is for large organizations with big budgets and complex needs. It shows how to think about technology, and how to approach it even if the organization is well down the road with technology.
It is also for small organizations with limited budgets and big dreams. That is because technology in our sector has matured to the point where there are strategically-powerful solutions that do not require large expenditures. What is required, rather, is a clear understanding of where and how to proceed.
Of course, no book can do it all when it comes to the Internet and the nonprofit world. But this book is one of the few must-reads for any nonprofit organization manager responsible Internet strategy.
College Textbook with all the liberal bias.......2005-08-06
The information in Nonprofit Internet Strategies is sound until about page 100. The information comes from a variety of those working in the field and is an amalgamation of over 15 authors. This book tends to be redundant and far left leaning politically, unfortunately. It is clear to me that these individuals wrote their chapters at the same time and did not coordinate who was to discuss what subject, also.
The examples and case studies are without a doubt far left leaning politically at best and in some cases downright anti-american. A case study example from page 158 lists President Bush and Tony Blair on a deck of cards that Greenpeace sold had the actual letter to their donors saying the following:
"These limited edition playing cards are hot! Back by popular demand, they're a spoof of the 'Iraq most wanted' deck. The Greenpeace cards name and shame world leaders who are sitting on the true weapons of mass destruction-nuclear weapons."
This book is filled with left-wing examples of cyber-activist companies dubbed "nonprofit companies." Having worked with 3 multi-million nonprofit companies, I think the two are different.
There is no way a person can make it all the way through this book because the information repeats itself so often.
The book would make a stereotypical college textbook. I do not recommend this and its a shame because the experts seem to really know their stuff. It could have been a must-read for nonprofit management, marketing, and IT personnel - but it isn't. They ruined it with their hidden agendas, lack of chapter/author coordination, and poor editing.
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