Weiss Ratings' Guide to Brokerage Firms: Spring 2002 (Weiss Ratings' Guide to Brokerage Firms)

Book Description

The ISO 14000 EMS Audit Handbook is an innovative and cost-effective approach for the Environmental Management System (EMS) audit to ISO 14001. The Handbook presents comprehensive strategies for conducting all phases of the EMS audit, including effective assessment processes for determining improved environmental performance, commitment to prevention of pollution, and continuous improvement. The audit concepts, techniques, and methodologies presented meet and exceed the requirements set forth by national and international accreditation bodies for the training and certification of EMS auditors and lead auditors.

Book Description

In an era of intense knowledge-based globalization and technology-based competition, the central role of networks, alliances and partnerships is now becoming recognized. By looking at the dynamics of these strategic organizational activities, leading authors in the field examine, in this book, how firms align themselves, how they use networks and enter into partnerships in order to develop new or radically improved processes, and how they introduce new or radically improved products to the market. The topic excludes, as the primary interest, spatial effects, such as those found in geographic clusters, or in regional innovation systems. The focus here is instead on the innovation process, and therefore examines framework issues about how we can assess networks of innovators, measurement issues for both researchers and official statisticians, and impact issues for both industry strategists and policy makers.

Using an evolutionary perspective, and drawing on a range of disciplines, Networks, Partnerships and Alliances explores important issues at the conceptual, methodological and comparative levels concerning the construction of comparative advantage.

Book Description

Negishi examines a broad range of topics in the history of economics that have relevance to current economic theories. The author contends that one of the tasks for historians of economics is to analyze and interpret theories currently outside the mainstream of economic theory, in this case, Walrasian economics. Familiar topics covered include the division of labor, economies of scale, wages, profit, international trade, market mechanisms, and money. These are considered in reference to the well-known non-Walrasian schools of thought.

Book Description

Internships For Dummies provides criteria for deciding which internship -- and industry -- is right for you. This friendly guide helps you prepare your resume and references to land the internship. It also offers great interviewing strategies, and tells you how to succeed in the business world once you win the internship. Plus, this book includes real-life stories and examples, and shows you how to progress beyond the internship -- and win a job.

Customer Reviews:

Key to the Most Important Part of a College Education.......2001-11-23

Interships for Dummies should be required reading for all college students regardless of their program of study. And the sooner they read it the better. Out of classroom learning is the key to a successful college education, and this book shows every college student how to find an internship and get the most out of it. William D. Coplin, Professor and Director of the Public Affairs Program, College of Arts and Sciences and the Maxwell School, Syracuse University ...

INTERNSHIPS FOR DUMMIES.......2001-10-18

This is an excellent guide to the process of internships or "applied study" as they are sometimes called. Donovan and Garnett cover all the crucial topics in plain language, including finding an internship, securing that internship, getting oriented, handling common duties, coping with workplace politics, making evaluations pay off, and taking the next leap to job and career. The writing style is extremely readable. The book offers sound advice all along the way. I have been associated with internships for 25 years, first as an intern, then as director of two different programs, and finally as a teacher of internship seminars. Based on these experiences, I find Donovan and Garnett's insights impressive and useful. Everything the authors write is practical and should be helpful to anyone involved with applied study, ranging from students, to internship program supervisors, to sponsoring agency personnel, to academics teaching the topic. The authors' comments are applicable to public, private, and nonprofit sector placements. Finally, it seems Donovan and Garnett have learned a lot from their successes and failures, just as they say interns should do during their placements. To paraphrase Winston Churchill, `It is difficult to appreciate a problem avoided.' This book should help people avoid many potential internship pitfalls and greatly increase their chances for a successful placement.

Ken Oldfield
U of Illinois - Springfield

The Rosetta Stone for Internships.......2001-09-18

Within the familiar "Dummies" framework and easy to read format, lies a gem of a
book. "Internships for Dummies" makes me want to go out and be an intern all over
again, but this time to do it right!

This book should become the Rosetta
Stone for deciphering the intricacies of
internships not only for students setting out on their first challenge of the real work
world but also for those changing professions. The knowledge gleaned from this
preeminent book should be shared with anyone who is serious about taking this
crucial step on the path to a successful career.

Book Description

Filled with an explosive blend of critical thinking and practical know-how, Power Direct Marketing promises to motivate, inspire and educate you on how to become a better direct marketer. From planning a direct response effort (including setting objectives, timetables, and budgets), to targeting the best prospects; from making offers that guarantee responses to developing creative approaches that sell, acclaimed author Ray Jutkins will show you how to make your direct marketing ideas come to life. Praise for Power Direct Marketing, Second Edition: "This book is like getting an expert in a box who is deeply interested in your business and whom you can consult again and again. Ray Jutkins writes in a personal, engaging style that grabs and holds. Wisdom and experience for the taking." -- Ruth P. Stevens, Director, Direct Marketing, IBM Software Group "There are lots of books about the science of direct marketing and Power Direct Marketing has science, too. Ray Jutkins does a better job than most sharing the emotional core and heart of this fascinating business . . . it's chicken soup for your direct marketing soul." -- Robert C. Hacker, President, The Hacker Group, Ltd. "I nominate Ray Jutkins as the official 'clarifier' of the direct marketing industry. Ray has the unique capability of making complicated procedures seem simple . . . and he presents his knowledge with a magical combination of clarity and good humor. The 'Direct Marketing Schedule' alone is worth at least ten times the price of this book." -- Herschell Gordon Lewis, Chairman, Communicomp and best-selling business author "Direct, crystal-clear, this book is, in my view, the 21st century playbook for marketers. As sure as sunrise, as personal as a pinch, Ray's 8ight Point Market Action Program targets my marketing intentions with outrageous precision. It yields me enhanced market penetration and higher profits. It is my marketing bible." -- Burt Dubin, Marketing Director, Personal Achievement Institute "For years I've treated the first edition of Power Direct Marketing as my direct response bible, and Ray Jutkins as my guru. The second edition expands beyond the fundamentals and neatly links Ray's proven ideas with E-mail, the Web, fax, and other electronic media that are revolutionizing direct marketing today. I recommend it highly." -- Bob Bly, author, Business to Business Direct Marketing "Ray's explanation of the basics and the analysis of the reasons why, are, as usual, right on the target--He's done it again only its easier to follow with all the back-up you'll ever need." -- Robert O. Pollard, President, Webtrend Direct, Inc.

Customer Reviews:

The greatest book of Direct marketing.......2000-08-13

This book is the greatest book i read in my life. it is very easy to read, contains alot of things you will not find it in any book. the book is the good ref. to any one working in marketing, and i hope every one read this book and University set this book to be studied .

The greatest book of Direct marketing.......2000-08-13

Average customer rating:

The power of direct marketing: How to make direct marketing, especially direct mail, work for you, to build your brand and to create a preference for it
Raymond P Clark
Manufacturer: Direct Advertising
ProductGroup: Book
Binding: Unknown Binding

General | Business & Investing | Subjects | Books

Average customer rating:

A good overview of Shakespeare and leadership....

Why Shakespeare was required reading, and should be now

Views from a CEO blog

Bla, bla, bla

PROBABLY THE BEST IF YOU ENJOY SHAKESPEARE

Power Plays: Shakespeare's Lessons in Leadership and Management
John O. Whitney , and Tina Packer
Manufacturer: Simon & Schuster
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books
Leadership | Management & Leadership | Business & Investing | Subjects | Books
Management | Management & Leadership | Business & Investing | Subjects | Books
Entrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
Shakespeare | British | World Literature | Literature & Fiction | Subjects | Books
Similar Items:

Shakespeare on Management

Shakespeare in Charge: The Bard's Guide to Leading and Succeeding on the Business Stage

Fictions of Business: Insights on Management from Great Literature

Shakespeare On Management: Wise Business Counsel from the Bard

Tales From Shakespeare

ASIN: 0684868873

Amazon.com

The great Bard's influence has always been broad and far-reaching, but his insightful commentary on all forms of power and politics in his plays has made William Shakespeare the current darling of the management theory set. Power Plays stands out as an interesting and useful look at what Shakespeare has to teach leaders about the use and abuse of power, the skills of communication and persuasion crucial to a leader's success in achieving objectives, and reconciling and balancing values and responsibilities.

The coauthoring duo of Whitney and Packer is effective. John Whitney, a professor at the Columbia Business School, former CEO, and veteran of corporate startup and turnaround ventures, combines his professional knowledge of the business arena and his personal love of Shakespeare's plays with the dramatic experience and analytical insight of Tina Packer, the founder and president of Massachusetts's thriving Shakespeare and Company. Much of Whitney and Packer's interpretive skill lies in their ability to do just that--interpret effectively. Rather than merely attaching the human strengths and weaknesses exemplified by Shakespearean characters to any and every corporate success or failure they can pull out of the bag, the authors conduct careful examinations of exactly what it is that the playwright is attempting to convey. Only after demonstrating a perceptive grasp of the underlying messages of the dramatic action do they then apply that insight to contemporary, real-life businesspeople and environments. The messages range from the seemingly obvious though often ignored comments on power--"Use It Wisely or Lose It"--to the subtle complexities surrounding the development of an Iago character bent on evil revenge. The applications include examples from the authors' own experiences, as well as touching briefly on those of leaders such as Katherine Graham at the Washington Post, Larry Bossidy at Allied Signal, and the business consultant Dr. W. Edwards Deming. Though not often extensive explorations on their own, together the messages and applications offer engaging, informative lessons for leaders and managers in any environment. --S. Ketchum

Book Description

What can Shakespeare teach us about effective leadership? Everything, according to John Whitney, former president of Pathmark Supermarkets and now a leading professor at Columbia Business School, and Tina Packer, founder, president, and artistic director of the critically acclaimed theater group Shakespeare & Company. Whether we are dealing with an indecisive Hamlet or a corporate Lear, this innovative approach to management helps us tap the timeless wisdom and profitable genius of the Bard.

The issues fueling the intricate plots of Shakespeare's 400-year-old plays are the same common yet complex issues that business leaders contend with today. And, as Whitney and Packer so convincingly demonstrate, no one but the Bard himself can penetrate the secrets of leadership with such piercing brilliance. Let him instruct you on the issues that managers face every day:

POWER: Who wants it, who has it, who lost it? Richard II's fall from power can enlighten us, as can Jamie Dimon, who lost out at Citigroup, or Gary Wendt,who was asked to resign as CEO of GE Capital.

COMMUNICATION: Shakespeare wrote, "All the world's a stage," and no writer has a deeper grasp of the power of performance. Leadership is theater. Learn how to feel comfortable in the leadership role and communicate effectively.

TRUST: Every leader needs to know whom to trust, why, and how to earn trust. Draw on the experiences of King Lear and Othello, as well as John Sculley when he lost at Apple Computer.

DECISION: Understand what causes one to falter or "freeze up" when making crucial decisions. Hamlet illustrates the do's and don'ts of decision making.

ACTION: Decision without action is useless. See why Henry IV and Jack Welch from GE were effectiveand why Richard II, Henry VI, and Robert Allen from AT&T were not when it came down to putting ideas into action.

HIERARCHY: When a leader enters or takes over an existing group, this inherently invites conflict. Explore Henry IV and see the parallels that can be drawn for every leader, manager, or follower who is promoted or transferred or has changed companies. Know where the pitfalls lie in these situations and learn how to avoid them.

WOMEN IN MANAGEMENT: A look at Rosalind's success in As You Like It and Desdemona's failure in Othello will help you to understand what women uniquely offer and what it takes for women to succeed in business.

John Whitney and Tina Packer do not simply compare Shakespeare's plays with management techniques, but rather draw on their own wealth of business experience to show us how these essential Shakespearean lessons can be applied to modern-day challenges. Power Plays infuses the world of business with new life -- and plenty of drama.

Download Description

"The issues fueling the intricate plots of Shakespeare's four-hundred-year-old plays are the same common, yet complex issues that business leaders contend with today. And, as John Whitney and Tina Packer so convincingly demonstrate, no one but the Bard himself can penetrate the secrets of leadership with such piercing brilliance. Let him instruct you on the issues that managers face every day: Power: Richard II's fall from power can enlighten us. Trust: Draw on the experiences of King Lear and Othello. Decision: Hamlet illustrates the dos and don'ts of decision making. Action: See why Henry IV was effective and Henry VI was not. Whitney and Packer do not simply compare Shakespeare's plays with management techniques, instead they draw on their own wealth of business experience to show us how these essential Shakespearean lessons can be applied to modern-day challenges. Power Plays infuses the world of business with new life -- and plenty of drama. "

Customer Reviews:

A good overview of Shakespeare and leadership...........2007-01-28

The book was an excellent quick read. What one can derive from this comparison of leadership in Shakespeare's time and our modern corporate leadership, is that fact that back then, just as today, people face the same social ailments in the corporate setting as they did during the aristocratic rule. Shakespeare played upon these themes, which happen to be the same power struggle themes in our corporate worlds. I like the different opinions of the shared authors on the character's interpreted leadership. Very well written and in a light manner, that most managers might enjoy the read :)

Why Shakespeare was required reading, and should be now.......2006-11-15

Are you an English major, a Shakespeare devotee working in business? Or are you a business major who suffered through the required reading and complained, "Where would I use this?" Whichever describes you, Power Plays was written for you.

John Whitney and Tina Packer, both of whom are lovers of Shakespeare and business managers, have analyzed lessons in management and communication embodied in Shakespeare's plays. They have enhanced the lessons with examples: some from their own experiences (most interestingly, both successes and failures) and others from well-known cases in recent corporate histories.

Any book that causes you to pull the Collected Works down from the top shelf to see what you missed when you read the play so long ago, broadens your awareness of the world. We must always be seeking new and old ways to perceive what is going on in our own lives.

There are reasons why Shakespeare holds the foremost position in English literature. This is a good book for those who didn't grasp that fact during their formal education. We were so immature when we were first introduced to Shakespeare. Many of us were so involved in preparing ourselves for careers, that we failed to appreciate the treasures that were being offered to us.

So if to you Macbeth was just someone consumed by ambition, Hamlet one who let his chance go by, Henry V a king who made a long speech, Lear a father who failed to recognize hypocrisy - in reading Power Plays you will see more than you had seen, and possibly be inspired to reread these plays with a new perspective.

And if you already love Shakespeare, you may see the world with a new perspective.

Views from a CEO blog.......2006-04-10

I was given a great book for Christmas by my daughter, Laura, called Power Plays, Shakespeare's Lessons in Leadership and Management by John O'Whitney and Tina Packer. I think it is Laura's attempt to add some culture and literature to my life since she is taking her masters in English Literature. The book is about John O'Whitney's personal experiences in business and Shakespeare and what he has to say on life.

I have had many influencers in my life who are big Shakespeare advocates. One is Dr. Joe Martin who is a professor at the University of Toronto Business School who strongly recommends that any of his students attend a Shakespeare play to learn how to communicate. The second person is my Uncle Bruce Kellner who was a university professor and is a prolific author who is passionate about Shakespeare and culture. And of course my mom who took me to plays when I was young.

I enjoy live theatre but to be truthful tend to find Shakespeare daunting and sometimes boring. I tend to prefer Shaw and the lighter comedies.

Back to "Power Plays", John O. Whitney appears to share many of my values (he is a very frugal person, has work eithic, is down to earth etc). Part of the book talks about the need for trusted lieutenants. Often in business people think that it is one person who builds the business but this is not the case. The only way that business people are successful is by surrounding themselves with many good people.

The book talks about creating trust and how trust is needed for leadership. This is one of the goals that any leader needs to work towards; however, it tends to be very delicate.

The book has an entire chapter on the uses and abuses of perks, pay, and privileges. Clearly John would like my office with my used furniture purchased at an office auction, etc.

The book talks about the parallels between acting and being a good CEO. There are three characteristics that are in common that are needed: physical stamina, energy, and mental stamina. It seems that much of my life centers around trying to increase all of these three characteristics.

It also talks about being genuine and not copying from someone else. I have always found that if someone else tries to prepare a speech for me, it never comes off very well. I have often found if I try to be exactly like someone else, it just doesn't work. My best solution is to try to filter and take the best parts from different people.

John has been involved in a number of turnarounds and in turnarounds there tends to be hundreds of problems (SYNNEX is not a turnaround; however, there always seems to be hundreds of problems). What he looks for in these is to find a keystone. The one problem with solutions that will resolve the others. Solving that one problem will give the company the overall focus that it needs to get healthy again.

Bla, bla, bla.......2002-04-11

This book is great for people just looking for some impressiv Shakespeare phrases to spice up their speeches. The book is full of common sense and does not provide any in-depth analysis of the characters. Beside that the endless desriptions of how the authors succeed in their businesses (good for them!) is boring and do not provide concrete ideas or strategies.

PROBABLY THE BEST IF YOU ENJOY SHAKESPEARE.......2002-01-17

John O. Whitney managed to relate business strategies to many of Shakespeare's plays; I truly was impressed... Many of his own experiences are related and it might seem as if the author is showing off but the stories he talks about are really interesting.
Before I read this book I really respected and admired Shakespeare and now my admiration goes beyond his literature, with the help of the author, his lessons on leadership and management are essential for any person working in a large corporation.
SHAKESPEARE SHOULD HAVE BEEN A CEO!!!

Entrepreneurship: The Social Science View (Oxford Management Readers)

Average customer rating:

Entrepreneurship: The Social Science View (Oxford Management Readers)

Manufacturer: Oxford University Press, USA
ProductGroup: Book
Binding: Paperback

General | Popular Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Entrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

New Business Enterprises | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

General | Social Sciences | Nonfiction | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books

Nonfiction | Qualifying Textbooks - Fall 2007 | Stores | Books
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ASIN: 0198294611

Book Description

A new addition to the series that looks at the culture and role of the entrepreneur from different disciplinary perspectives. Includes all the key readings, introduced by a highly respected editor.

Entrepreneurship: The Social Science View

Average customer rating:

Entrepreneurship: The Social Science View
Richard Swedberg
Manufacturer: Oxford University Press, USA
ProductGroup: Book
Binding: Paperback
ASIN: B000OL5924

Amazon.com

A surprising array of sophisticated electronic applications that have no need for a tethering umbilical cord are already transforming the way we live, work, and play. Going Wireless analyzes many of these personal, professional, and leisure-time operations now in use by organizations ranging from Sears to the Dave Matthews Band to the Dominican Sisters of Mission San Jose, and projects ways their descendants could become even more ubiquitous. Jaclyn Easton, a Los Angeles Times columnist who profiled e-commerce pioneers in StrikingItRich.com, looks here at how the Internet revolution is evolving into a wireless reality. "Have you ever waved a Speedpass wand to buy gas at a Mobil station? That's wireless," she writes. "Did you ever rent a car with a global positioning system giving you directions as you drove? Did you know that clothing manufacturers are now sewing wireless technology into garments to track the item through both the supply chain and the retail chain?" In a manner that allows her to address weighty concepts without losing those of us who admit to being challenged by technology, Easton examines ways companies are using wireless technology externally to serve their customers and clients and internally to support their employees and suppliers. She additionally devotes a section to new businesses ("tracking what matters to you most"), markets ("Generation Y-erless"), and challenges (including privacy and security). The result is both provocative and enlightening. --Howard Rothman

Book Description

Going Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates.

Award-winning technology journalist Jaclyn Easton begins with an in-depth look at owning your customers and clients through mobile commerce -- whether your company focuses on consumers or business-to-business.

From there you will learn about the advantages of wirelessly fortifying your mobile workforce of itinerant executives, sales personnel, and field service technicians as well as how wireless is dramatically redefining customer service, marketing, and advertising.

Going Wireless also delves deep inside the corporation. First you'll find out why most companies are "handsizing" in addition to deploying wireless technology to rejuvenate warehouses, supply chains, procurement procedures, data collection, competitive intelligence, and much more.

The best part is that these scenarios are supported by over 40 brand-name success stories, including:

How Sears saves millions by wirelessly enabling 100 percent of their appliance repair technicians;

How the Gap proved that by sewing wireless technology in their clothing they could reduce labor distribution costs by 50 percent;

How McKessanHBOC -- a Fortune 40 corporation -- used mobile technology to entirely eliminate all their manifest imaging costs.

While most people associate wireless with cell phones and Palm handhelds, you'll also learn that wireless has been around for over 100 years and has spawned mobile options you've never heard of and is being used in ways you've never imagined.

This makes Going Wireless the perfect book for executives and managers who need a comprehensive overview of the wireless options that can make their companies more competitive, more productive, and more profitable.

Download Description

"PerfectBound e-book exclusive extra: Going E-book: A Roundtable. Going Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates. Award-winning technology journalist Jaclyn Easton begins with an in-depth look at owning your customers and clients through mobile commerce -- whether your company focuses on consumers or business-to-business. From there you will learn about the advantages of wirelessly fortifying your mobile workforce of itinerant executives, sales personnel, and field service technicians as well as how wireless is dramatically redefining customer service, marketing, and advertising. Going Wireless also delves deep inside the corporation. First you'll find out why most companies are ""handsizing"" in addition to deploying wireless technology to rejuvenate warehouses, supply chains, procurement procedures, data collection, competitive intelligence, and much more. The best part is that these scenarios are supported by over 40 brand-name success stories, including: · How Sears saves millions by wirelessly enabling 100 percent of their appliance repair technicians; · How the Gap proved that by sewing wireless technology in their clothing they could reduce labor distribution costs by 50 percent; · How McKessanHBOC -- a Fortune 40 corporation -- used mobile technology to entirely eliminate all their manifest imaging costs. While most people associate wireless with cell phones and Palm handhelds, you'll also learn that wireless has been around for over 100 years and has spawned mobile options you've never heard of and is being used in ways you've never imagined. This makes Going Wireless the perfect book for executives and managers who need a comprehensive overview of the wireless options that can make their companies more competitive, more productive, and more profitable.

Customer Reviews:

M-Commerce, L-Commerce, things communicating with things.......2006-03-08

Mobile commerce offers the hope of faster access to information for the consumer. M-Commerce builds on both internet and wireless communication devices. Internet servers push small applications to WiFi devices and these applications, in turn, make information requests through WiFi portals back to the server. The WiFi interface improves speed to acquire information for the consumer increasing the likelihood of a purchase; the WiFi interface can submit billing information for payment processing with one tap to confirm credit card usage for bill payment; a confirmation code is displayed on the WiFi device and used to validate pickup of the merchandise; and speed is the motivating factor like the fast food chain in time performance. If by the middle of the decade, "the only way to reach your customers is via the internet, you'll be limiting your customer base". M-commerce brings the store to the consumer wirelessly and it assists the consumer in price comparison. The consumer can talk directly to the WiFi device reducing time to navigate menu selection. Sophisticated voice recognition software will eliminate the need to display all available choices. Instead, the software will use context and subject matter as it relates to voice interpretation too determine choice.

Location commerce is the result of the law. All cell phones or devices capable of making a call must be capable for an external call center too pinpoint a caller within a few feet. Position based commerce will become the primary source of new business referrals. As the consumer moves from one zone to another information is served up to the WiFi interface from local based directories. The user will enter in what they want and a list of services based on proximity will be offered through their PDA. National chains will be able to offer localized pricing of their products and services. The localized directories will be able to determine availability and make referrals to other stores within a certain mile radius, if the product is unavailable. The idea is that the quicker you get your customer the merchandise, the more you will sell.

A decentralized Transportation Wifi network potentially offers a massive opportunity. Suppose, each car was installed with a WiFi device that could communicate with car around it, accessing: speed, breaking, turning, and sudden stops. Potentially, the Wifi device could stop all accidents involving abrupt slow downs in traffic. Additionally, the auto wifi device could communicate with Wifi portal along the road querying for restaurant prices and availability, sleeping arrangements and prices, and music downloads. Billboards being replaced by high speed Wifi portals and massive internet servers bring services too consumers on the road.

Surprise - the world is going wireless :-).......2005-04-05

Surprise - the world is going wireless. Well it's not really a surprise. In the U.S., we're just behind the times. In fact, in most respects related to wireless / mobile connectivity, the U.S. places third behind Asia, and Europe. But, never underestimate America. We've come from behind before and we can do it again. The problem is that the U.S. is PC centric and up until now this has lead to lackluster interest in smartphone and advance mobile communications.

With the oncoming rush of Wi-Max and related technologies, the time to embrace wireless is NOW. Easton's book will help you open your mind to the future of wireless and the possibilities it represents. The book highlights that without going wireless we are still "tied" to our desks - even with laptops. Throughout Going Wireless, next-generation applications are shown, not for technology sake, but for their distinct potential in business.

Divided into three sections, Going Wireless is a most compelling read:

SECTION 1 - USING M-COMMERCE TO OWN YOUR CUSTOMERS AND CLIENTS

SECTION 2 - THE WIRELESS WORKFORCE CONNECTS THE ENTERPRISE

SECTION 3: NEW BUSINESSES, NEW MARKETS, NEW CHALLENGES

For even more information, check out Going Wireless' website.

Michael Davis, Byvation

---> To swing for the fence, entrepreneurs must avoid the shark-infested red water and sail into the deep blue sea.

Emerging Technology - New Opportunities.......2004-02-05

Easton takes a very difficult subject and pieces together how wireless will make our lives simpler and faster still. We can get what we want, when we want it. We can make an order from a wireless hand held device and pick it up within minutes.

This book is made to order if you want to see where wireless is going. Easton is well researched and writes to inform.

A good book on new business opportunities.......2002-07-14

The book presents a wide range of business cases as well as scenarios where wireless technology is used or can be used. The author sometimes gets too excited about the potential of the technologies involved but she proves that, at least in some areas, wireless is revolutionizing business, creating business value by providing convenience, mobility, agility and improved data accuracy.

Awesome book! Exciting! Riveting! GET IT!.......2002-06-28

I probably sound like a paid endorser, but the truth is, this book is fantastic. It's written beautifully, contains riveting stories, and is packed with insights, ideas, trends, and more. It's written for anyone in business ready to cash in on the future. Wireless is the next big trend. This book shows you how to surf it to the bank. Get it. Get it right now. -- Joe Vitale, author of way too many books to list here, ...

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