The 1998 Registered Company Directory, North America
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    The 1998 Registered Company Directory, North America
    McGraw-Hill Companies , and McGraw-Hill
    Manufacturer: McGraw-Hill Companies
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Business & Investing | Subjects | Books
    GeneralGeneral | Reference | Business & Investing | Subjects | Books
    DirectoriesDirectories | Catalogs & Directories | Reference | Subjects | Books
    GeneralGeneral | Reference | Subjects | Books
    ASIN: 007047219X

    Book Description

    Annual directory listing all ISO 9000 registered companies in U.S., Canada, and Mexico. Includes company name, address, and scope of registration. Listings are indexed by SIC code, company, and state/province. Includes full-page profiles on ISO 9000, QS-9000, and ISO 14000 accredited registrars.

    How to Evaluate and Improve Your Grants Effort: Second Edition (American Council on Education Oryx Press Series on Higher Education)
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      How to Evaluate and Improve Your Grants Effort: Second Edition (American Council on Education Oryx Press Series on Higher Education)
      David G. Bauer
      Manufacturer: American Council on Education/Oryx Press
      ProductGroup: Book
      Binding: Hardcover

      ConsultingConsulting | Industries & Professions | Business & Investing | Subjects | Books
      Management & LeadershipManagement & Leadership | Business & Investing | Subjects | Books | Business Ethics | Consolidation & Merger | Decision-Making & Problem Solving | Distribution & Warehouse Management | Industrial | Information Management | Leadership | Management | Management Science | Motivational | Negotiating | Operations Research | Planning & Forecasting | Pricing | Production & Operations | Project Management | Quality Control | Risk Assessment | Statistics | Strategy & Competition | Systems & Planning | Systems Analysis | Teams | Total Quality Management | Training
      EducationEducation | Reference | Business & Investing | Subjects | Books
      GeneralGeneral | Education | Nonfiction | Subjects | Books
      GeneralGeneral | College & University | Education | Nonfiction | Subjects | Books
      CollegeCollege | By Level | Education | Professional & Technical | Subjects | Books
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      All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
      ASIN: 1573563633

      Book Description

      David G. Bauer--acknowledged expert on grantsmanship--reveals that most institutions do not invest enough time, effort, or money into the grants process. Bauer offers grantseekers a dynamic, flexible, and adaptable system for the efficient procurement, and administration, of external funds. Already a popular guide for administrators, this new edition will ensure continued support as it demonstrates how to contact funding sources and submit proposals. In addition, Bauer offers ethical guidelines and practical management procedures, plus insight into budgets, records, and personnel management. Includes chapters on:
    • Developing and Maintaining a Dynamic and Efficient Grants Program
    • Measuring the Success of Your Grants System
    • Increasing Faculty and Staff Interest in Proposal Development and Grant Involvement
    • Evaluating and Improving Your Grant Opportunity Research System
    • The Role of the Grants Office in Contacting Funding Sources
    • The Role of the Grants Office in Assurances, Certifications, Institutional Reviews, and Research Compliance
    • The Role of the Grants Office in Tracking Proposals, Sign-Off, Submission, and Follow-up
    • The Role of the Grants Office in the Administration of Privte Funds
    • The Role of the Grants Office in the Administration of Federal Funds
    • The Role of the Grants Office in the Politics of the Funding Process In addition, the book contains many helpful worksheets and checklists suitable for photocopying, as well as inventories and questions for surveying staff, faculty, and administrators. As a culmination to his recommended approach, Bauer suggests an exercise to create a plan for change and then perform a cost-analysis on what it will take to support a dynamic grants office.

      Scheduling: Control-Based Theory and Polynomial-Time Algorithms (Applied Optimization Volume 43) (Applied Optimization)
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        Scheduling: Control-Based Theory and Polynomial-Time Algorithms (Applied Optimization Volume 43) (Applied Optimization)
        K. Kogan , and E. Khmelnitsky
        Manufacturer: Springer
        ProductGroup: Book
        Binding: Hardcover

        Management ScienceManagement Science | Management & Leadership | Business & Investing | Subjects | Books
        Operations ResearchOperations Research | Management & Leadership | Business & Investing | Subjects | Books
        Production & OperationsProduction & Operations | Management & Leadership | Business & Investing | Subjects | Books
        Quality ControlQuality Control | Management & Leadership | Business & Investing | Subjects | Books
        GeneralGeneral | Engineering | Professional & Technical | Subjects | Books
        ManufacturingManufacturing | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
        Production, Operation & ManagementProduction, Operation & Management | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
        GeneralGeneral | Applied | Mathematics | Professional Science | Professional & Technical | Subjects | Books
        Linear ProgrammingLinear Programming | Applied | Mathematics | Professional Science | Professional & Technical | Subjects | Books
        GeneralGeneral | Science | Subjects | Books
        GeneralGeneral | Applied | Mathematics | Science | Subjects | Books
        Linear ProgrammingLinear Programming | Applied | Mathematics | Science | Subjects | Books
        GeneralGeneral | Business & Finance | New & Used Textbooks | Stores | Books
        Quantitative BusinessQuantitative Business | Business & Finance | New & Used Textbooks | Stores | Books
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        ScienceScience | Qualifying Textbooks - Fall 2007 | Stores | Books
        ASIN: 0792364864

        Book Description

        This book presents the first attempt to systematically collect, classify, and solve various scheduling problems which could not be solved solely by combinatorics and mathematical programming. Although control and combinatorics are generally regarded as belonging to totally different areas of research and application, this book suggests a methodology for integrating them in a unique solution approach which draws upon the advantages of both mathematical tools. In this book, the reader will find a great number of fast, easy-to-implement algorithms for various production environments which current scheduling literature has not covered. Audience: This book is aimed at final-year undergraduates as well as Master and Ph.D. students, primarily in operations research, management, industrial engineering, and control systems. The book is also useful for practising engineers interested in planning, scheduling, and optimization methods. Since the book addresses the theory and design of computer-based scheduling algorithms, applied mathematicians and computer software specialists engaged in developing scheduling software for industrial engineering and management problems will find that the methods developed in the book can be embedded very efficiently in large applications.
        Scheduling: Control-Based Theory and Polynomial-Time Algorithms
        Average customer rating: Not rated
          Scheduling: Control-Based Theory and Polynomial-Time Algorithms
          Konstantin Kogan
          Manufacturer: Kluwer Academic Publishers
          ProductGroup: Book
          Binding: Hardcover
          ASIN: B000MBQR2M

          Competitiveness of New Industries: Institutional Framework and Learning in Information Technology in Japan, the U.S and Germany (Routledge Studies in Global Competition)
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            Competitiveness of New Industries: Institutional Framework and Learning in Information Technology in Japan, the U.S and Germany (Routledge Studies in Global Competition)
            Storz/Moerke
            Manufacturer: Routledge
            ProductGroup: Book
            Binding: Hardcover

            Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
            GeneralGeneral | Business & Investing | Subjects | Books
            JapanJapan | Asia | History | Subjects | Books
            GeneralGeneral | Germany | Europe | History | Subjects | Books
            GeneralGeneral | Education | Nonfiction | Subjects | Books
            History of TechnologyHistory of Technology | Technology | Science | Subjects | Books
            GeneralGeneral | Education | Professional & Technical | Subjects | Books
            All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
            ASIN: 0415416248

            Book Description

            Many recent books on information and communication technologies concentrate on individual country experiences or neglect to analyze political factors in conjunction with entrepreneurial ones.

            This book, the result of an international research project, comprises a comprehensive comparison of three key countries: Japan, the United States and Germany. The book adopts an institutional approach.

            Management of New Technologies for Global Competitiveness
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              Management of New Technologies for Global Competitiveness

              Manufacturer: Quorum Books
              ProductGroup: Book
              Binding: Hardcover

              Computers & InternetComputers & Internet | Subjects | Books | Home Computing | Apple | Audiobooks | Business & Culture | Certification Central | Computer Science | Databases | Digital Music | Digital Photography & Video | Games & Strategy Guides | Graphic Design | Hardware | Microsoft | Mobile & Wireless Computing | Networking | Operating Systems | Programming | Project Management | Security & Encryption | Software | Web Development | General
              GeneralGeneral | Business & Investing | Subjects | Books
              GeneralGeneral | International | Business & Investing | Subjects | Books
              ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
              Quality ControlQuality Control | Management & Leadership | Business & Investing | Subjects | Books
              Production, Operation & ManagementProduction, Operation & Management | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
              ASIN: 0899307132

              Book Description

              Productivity, quality, and competitiveness are all related to technology. The success of Japanese corporations in achieving quality management has impelled the U.S. executives to listen and re-evaluate their management practices. Increasingly, many managers believe that new, advanced technologies can contribute to improving the productivity, quality, and competitiveness of a firm. However, simply adopting a new technology will not put an end to productivity and/or quality problems. This fact is most apparent in the case of computer-integrated manufacturing. The "islands of automation" that have resulted convinced many that effective management of new technologies is necessary in order to exploit any potential benefits. This book focuses on efficient management techniques and looks at the critical areas that can enhance the performance of a firm as a result of the adoption of new technologies. The book is divided into five sections: The total quality management section contains four chapters that present a comparison between the Japanese and American production practices. This section also presents a new way to measure the performance of a firm---not just by the direct quality of the product or service produced, but also by the sensitivity and responsibility of the firm to environmental and greening issues. The selection and implementation of new technologies section discusses the problems associated with the cost-accounting techniques in justifying new technologies and uses a multicriteria decision framework to show how this decision could be made. The strategic management section presents issues on production innovation and performance; The knowledge-based techniques section investigates the role of artificial intelligence and expert systems in the management of new technologies. Finally, the product design and inventory management section discusses the role of product design and reduced lot sizes in achieving a competitive advantage.
              Technological Innovations, Multinational Corporations and the New International Competitiveness: The Case of Intermediate Countries (Studies in Global Competition, V. 2)
              Average customer rating: 1 out of 5 stars
              • Poor and poor
              Technological Innovations, Multinational Corporations and the New International Competitiveness: The Case of Intermediate Countries (Studies in Global Competition, V. 2)

              Manufacturer: CRC
              ProductGroup: Book
              Binding: Hardcover

              GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
              InternationalInternational | Economics | Business & Investing | Subjects | Books
              GeneralGeneral | International | Business & Investing | Subjects | Books
              ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
              GeneralGeneral | Industries & Professions | Business & Investing | Subjects | Books
              Manager's Guides to ComputingManager's Guides to Computing | Business & Culture | Computers & Internet | Subjects | Books
              GeneralGeneral | Computers & Internet | Subjects | Books
              All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
              ASIN: 371865685X

              Book Description

              The aim of this book is to contribute to a better understanding of those intermediate countries with specific reference to two relevant international areas; those countries of southern Europe whose dynamic is very much influenced by the phases of European construction, and in countries of Latin America where the opening up process has changed the traditional role played by multinational corporations.

              Customer Reviews:

              1 out of 5 stars Poor and poor.......2003-07-17

              El libro es pastoso. Un refrito de cosas ya sabidas. Interesante como una especie de compendio del impacto de las multinacionales en paises "intermedios". El editor demuestra ser tan extenso como aburrido.

              Breakthrough Technology Project Management, 2e (E-Business Solutions)
              Average customer rating: 5 out of 5 stars
              • Very good
              • very thorough and complete guide to IT projects
              • realistic and usable guide to IT projects
              • Very good book
              • Real help for project management
              Breakthrough Technology Project Management, 2e (E-Business Solutions)
              Bennet P. Lientz , and Kathryn P. Rea
              Manufacturer: Butterworth-Heinemann
              ProductGroup: Book
              Binding: Paperback

              GeneralGeneral | Business & Investing | Subjects | Books
              ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
              TeamsTeams | Management & Leadership | Business & Investing | Subjects | Books
              EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
              GeneralGeneral | Project Management | Computers & Internet | Subjects | Books
              PMP ExamPMP Exam | Project Management | Computers & Internet | Subjects | Books
              GeneralGeneral | Business | Software | Computers & Internet | Subjects | Books
              Information SystemsInformation Systems | Software Engineering | Computer Science | Computers & Internet | Subjects | Books
              GeneralGeneral | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
              Industrial TechnologyIndustrial Technology | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
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              ProfessionalProfessional | Qualifying Textbooks - Fall 2007 | Stores | Books
              Similar Items:
              1. Business Intelligence: The Savvy Manager's Guide (The Savvy Manager's Guides) Business Intelligence: The Savvy Manager's Guide (The Savvy Manager's Guides)
              2. Managing IT as a Business: A Survival Guide for CEOs Managing IT as a Business: A Survival Guide for CEOs
              3. IT Governance: How Top Performers Manage IT Decision Rights for Superior Results IT Governance: How Top Performers Manage IT Decision Rights for Superior Results
              4. Enterprise Architecture Planning: Developing a Blueprint for Data, Applications, and Technology Enterprise Architecture Planning: Developing a Blueprint for Data, Applications, and Technology
              5. Lean Project Management:  Eight Principles For Success Lean Project Management: Eight Principles For Success

              ASIN: 0124499686

              Book Description

              Although there are many books of methods and tools in different areas, few books actually give detailed tips and lessons on how to effectively set up and manage projects. Most books on project management devote all their space to specific methods. Breakthrough Technology Project Management, Second Edition provides tangible guidelines through examples and suggestions to help people participate in and manage projects more effectively. The authors' techniques and guidelines have been proven over the past 15 years in courses and counseling. This book is a valuable tool for those working in information systems, engineering, computer science, operations and production, and other environments involving project management.

              Key Features
              * The Purpose of this book is to answer:
              * How can the overall technology project management process be improved?
              * Which systems projects should be given resources and approved for action?
              * How can all systems and technology projects be better managed together?
              * How can individual projects be better managed and more successful?
              * What are specific guidelines for managing different types of projects?
              The Scope of the Book Answers
              * What projects should be approved?
              * How do you formulate and start projects effectively?
              * How do you manage single and multiple projects?
              * How do you identify, analyze, and address specific project issues?
              * How do you obtain results through communicating effectively with management, team members, staff, and vendors?

              Customer Reviews:

              4 out of 5 stars Very good.......2003-10-02

              This a very good book. It is written by two people that together have more than 40 years of experience in project management (PM) and provides with real and usefull examples.
              I strongly recommend reading to people that already know PM. Its not a basic book in PM.

              5 out of 5 stars very thorough and complete guide to IT projects.......2002-05-27

              IT projects are very different from standard projects. This books provides an in-depth approach to managing IT projects. It has some very good specific tips regarding risk analysis, the management critical path (as opposed to the critical path), the use of score cards for project evaluation, how to deal with issues, and how to use lessons learned and experience to get continuous improvement in project management. In addition, the book focuses on templates rather than the traditional work breakdown structure-so it is gives greater flexibility. Another novel approach is use of the team members in participating in project management. Overall, very useful and informative.

              5 out of 5 stars realistic and usable guide to IT projects.......2002-04-30

              Our organization has reviewed over 50 books in IT and general project management from the view of usability and useful methods for a multiple project, complex environment. We found books like Schwabe and Menche somewhat useful, but very limited in dealing with the actual problems faced in projects. There was just too much introductory material. This book, on the other hand, is very useful in that it addresses problems such as scope creep, changing requirements, high management expectations, dealing with vendors and users, and other specific issues. It is also being translated into Chinese. This is the book you should get if you want to address problems in real projects and want specific guidelines.

              5 out of 5 stars Very good book.......2002-01-14

              This is very good book on project management, i am a member of pmi, but in pmi u learn more about project management in general but this book is for IT guys, esply chapter on project management process is good, allso about tackling issues is well documented.

              5 out of 5 stars Real help for project management.......2001-05-25

              I have applied methods in this book and a related seminar to a number of real projects and have gotten excellent results. I am not an IT person and was placed in charge of systems. The book helped me to plan and execute a huge IT project from scratch.I have 12 staff who were applications programmers of which 2 were analysts. I divided their tasks and attached them to users per the ideas in the book. The approach was applied to enhancements, new systems for tender evaluation and purchasing, and hardware. Per the methods of the book, all arising matters with management, vendors, and users were seen as issues and not as problems. By the team approach we were able to sack one person and reassign his roles. A 4 year project was finished in 2 years. Hardware and WAN were completed in two months. Right now we are planning a project to reach out to the remotest plantations that we own that is another 170 areas. We are using the book here as well. The key idea here is that the methods in this book are different and WORK.

              The Economic History of Italy 1860-1990
              Average customer rating: Not rated
                The Economic History of Italy 1860-1990
                Vera Zamagni
                Manufacturer: Oxford University Press, USA
                ProductGroup: Book
                Binding: Hardcover

                Economic ConditionsEconomic Conditions | Economics | Business & Investing | Subjects | Books
                Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                GeneralGeneral | Business & Investing | Subjects | Books
                Economic ConditionsEconomic Conditions | International | Business & Investing | Subjects | Books
                GeneralGeneral | Europe | History | Subjects | Books
                GeneralGeneral | Italy | Europe | History | Subjects | Books
                GeneralGeneral | World | History | Subjects | Books
                ASIN: 0198287739

                Book Description

                This book gives a full account of the economic and social history of Italy since unification (1860), with an introduction covering the previous period since the Middle Ages. The Economic History of Italy represents a scholarly and authoritative account of Italy's progress from a rural economy to an industrialized nation. The book makes a broad division of the period into three parts: the take-off (1860-1913), the consolidation in the midst of two wars and a world depression (1914-47), and the great expansion (1948-1990). Professor Zamagni traces the growth of industrialization, and argues that despite several advanced areas Italy only became an industrialized nation after the Second World War, and that during the 1980s the South was still clearly behind the rest of the country. Zamagni analyses data both from a macroeconomic position, in looking at the growth of the finance sector, or the role of the State, and from a microeconomic position when she draws conclusions from the changing population structure, or from the actions of individual businesses. Professor Zamagni reveals that even though the population more than doubled during this time the level of national income rose 19-fold, to move Italy from a peripheral status in Europe to a central position as a prosperous country. A central theme of the book is Professor Zamagni's argument that the Italian economy has been successful not by any great individuality of its own but by being flexible enough to incorporate the successes of other countries: Japan's integrated business network, for example, or Germany's financial structure. She places the industrialization of Italy in the international context by comparing Italy's GDP and other measures of prosperity at different times to the USA, Japan, the UK, France, and Germany. The book is based on original field-work by the author, and the many detailed but small-scale studies existing in Italian. Quantitative trends are described in more than 70 tables of data, while the book provides appendices containing chronologies of main events in various sectors and biographies.
                The Economic History of Italy 1860-1990: Recovery after Decline
                Average customer rating: 4 out of 5 stars
                • Good Book
                The Economic History of Italy 1860-1990: Recovery after Decline
                Vera Zamagni
                Manufacturer: Oxford University Press, USA
                ProductGroup: Book
                Binding: Paperback

                Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                MacroeconomicsMacroeconomics | Economics | Business & Investing | Subjects | Books
                GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                GeneralGeneral | Business & Investing | Subjects | Books
                GeneralGeneral | Italy | Europe | History | Subjects | Books
                All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                ASIN: 0198292899

                Book Description

                Vera Zamagni traces the growth of industrialization and argues that despite several advanced areas, Italy only became an industrialized nation after World War II and reveals that during the 1980s the South was still clearly behind the rest of the country. Analyzing data from a macroeconomic
                perspective, the author examines the growth of the finance sector and the role of the State.

                Customer Reviews:

                4 out of 5 stars Good Book.......2004-11-08

                Being one of the few books,or maybe the only,about the Italian economic history, I must say a good text that introduces such a long and complex argument. The Italian economic history can only be understood with a deep knowledge of the country's history.
                The Economic History of Italy 1860-1990 : Recovery after Decline
                Average customer rating: Not rated
                  The Economic History of Italy 1860-1990 : Recovery after Decline
                  Vera Zamagni
                  Manufacturer: Oxford University Press(UK)
                  ProductGroup: Book
                  Binding: Paperback
                  ASIN: B000OKXQW0

                  Mastering Management Education: Innovations in Teaching Effectiveness
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                    Mastering Management Education: Innovations in Teaching Effectiveness

                    Manufacturer: Sage Publications, Inc
                    ProductGroup: Book
                    Binding: Paperback

                    GeneralGeneral | Business & Investing | Subjects | Books
                    ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                    TrainingTraining | Management & Leadership | Business & Investing | Subjects | Books
                    Vocational GuidanceVocational Guidance | Job Hunting & Careers | Business & Investing | Subjects | Books
                    ASIN: 0803949529

                    Book Description

                    "As teaching methods and their effectiveness continue to fall under increased scrutiny, this book provides an ideal source of new instructional ideas, strategies and methodologies. An invaluable source for teachers and trainers.... This book is particularly enriching and stimulating. Written by authorities on teaching, each article is thought-provoking and some exude sheer brilliance in terms of the issues they put forward and the treatment of these issues. Explicit notes, references, recommended readings and in some cases, suggested films and movies at the end of each article allwo one to delve deeper into specific issues if required. A must for all faculty members of managment institutes and their libraries, and for scholars.... This book is also recommended for school teachers." --Management and Labour Studies "Essential reading for all those involved in the challenging and critical process of encouraging more effective learning." --Long Range Planning For nearly 20 years (and counting!) the Journal of Management Education has clearly been the most authoritative, up-to-date forum for the improvement of management and organization studies education in both classroom and corporate settings. The Journal's practical, informative tone makes it an ideal resource for discovering new teaching exercises, ideas, and strategies. Charles Vance has collected the best of the Journal of Management Education in this new anthology, Mastering Management Education. Collecting the all-time gems--Vance has organized the original articles into integrated chapters: lecture and discussion methods, case-study teaching, group-learning skills, managing learner diversity, and much more. There's also an annotated guide to many other key articles from the Journal's rich history. As teaching methods and their effectiveness continue to fall under increased scrutiny, particularly in business schools, Mastering Management Education serves as a comprehensive, valuable survival guide for professionals, researchers, and students in organization and management studies, small groups, and business.

                    Attention, Attitude, and Affect in Response To Advertising (Advertising and Consumer Psychology)
                    Average customer rating: Not rated
                      Attention, Attitude, and Affect in Response To Advertising (Advertising and Consumer Psychology)

                      Manufacturer: Lawrence Erlbaum
                      ProductGroup: Book
                      Binding: Hardcover

                      GeneralGeneral | Business & Investing | Subjects | Books
                      AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                      Consumer BehaviorConsumer Behavior | Marketing & Sales | Business & Investing | Subjects | Books
                      GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                      GeneralGeneral | Psychology & Counseling | Health, Mind & Body | Subjects | Books
                      Occupational & OrganizationalOccupational & Organizational | Psychology & Counseling | Health, Mind & Body | Subjects | Books
                      Social Psychology & InteractionsSocial Psychology & Interactions | Psychology & Counseling | Health, Mind & Body | Subjects | Books
                      Testing & MeasurementTesting & Measurement | Psychology & Counseling | Health, Mind & Body | Subjects | Books
                      All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                      ASIN: 080580756X

                      Book Description

                      Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media.

                      Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders.

                      This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.

                      Attention, Attitude, and Affect in Response to Advertising
                      Average customer rating: Not rated
                        Attention, Attitude, and Affect in Response to Advertising

                        Manufacturer: Lawrence Erlbaum Assoc
                        ProductGroup: Book
                        Binding: Hardcover
                        ASIN: 9993097497

                        Law And Ethics In Global Business: How To Integrate Law And Ethics Into Business Decisions A
                        Average customer rating: Not rated
                          Law And Ethics In Global Business: How To Integrate Law And Ethics Into Business Decisions A
                          Brian L. Nelson
                          Manufacturer: Bridge Publications (CA)
                          ProductGroup: Book
                          Binding: Hardcover

                          GeneralGeneral | Business & Investing | Subjects | Books
                          IndustrialIndustrial | Management & Leadership | Business & Investing | Subjects | Books
                          EthicsEthics | Business Life | Business & Investing | Subjects | Books
                          ASIN: 097450730X

                          Handbook of Knowledge Management: Knowledge Matters,  Vol. 2 (International Handbooks on Information Systems)
                          Average customer rating: Not rated
                            Handbook of Knowledge Management: Knowledge Matters, Vol. 2 (International Handbooks on Information Systems)

                            Manufacturer: Springer
                            ProductGroup: Book
                            Binding: Hardcover

                            GeneralGeneral | Organizational Behavior | Business & Investing | Subjects | Books
                            GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                            GeneralGeneral | Business & Investing | Subjects | Books
                            ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                            Manager's Guides to ComputingManager's Guides to Computing | Business & Culture | Computers & Internet | Subjects | Books
                            Information SystemsInformation Systems | Software Engineering | Computer Science | Computers & Internet | Subjects | Books
                            GeneralGeneral | Databases | Computers & Internet | Subjects | Books
                            GeneralGeneral | Software | Computers & Internet | Subjects | Books
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                            Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
                            Computers & InternetComputers & Internet | Qualifying Textbooks - Fall 2007 | Stores | Books
                            Similar Items:
                            1. Handbook on Knowledge Management 1: Knowledge Matters Handbook on Knowledge Management 1: Knowledge Matters
                            2. Knowledge Creation and Management: New Challenges for Managers Knowledge Creation and Management: New Challenges for Managers
                            3. The Knowledge Management Toolkit: Orchestrating IT, Strategy, and Knowledge Platforms (2nd Edition) The Knowledge Management Toolkit: Orchestrating IT, Strategy, and Knowledge Platforms (2nd Edition)
                            4. Knowledge Management Knowledge Management
                            5. Knowledge Management in Organizations: A Critical Introduction Knowledge Management in Organizations: A Critical Introduction

                            Accessories:
                            1. SVG Programming: The Graphical Web SVG Programming: The Graphical Web
                            2. Enabling Semantic Web Services: The Web Service Modeling Ontology Enabling Semantic Web Services: The Web Service Modeling Ontology
                            3. Semantic Web: Concepts, Technologies and Applications (NASA Monographs in Systems and Software Engineering) Semantic Web: Concepts, Technologies and Applications (NASA Monographs in Systems and Software Engineering)

                            ASIN: 3540438483

                            Book Description

                            As the most comprehensive reference work dealing with knowledge management (KM), this work is essential for the library of every KM practitioner, researcher, and educator. Written by an international array of KM luminaries, its approx. 60 chapters approach knowledge management from a wide variety of perspectives ranging from classic foundations to cutting-edge thought, informative to provocative, theoretical to practical, historical to futuristic, human to technological, and operational to strategic. The chapters are conveniently organized into 8 major sections. The second volume consists of the sections: technologies for knowledge management, outcomes of KM, knowledge management in action, and the KM horizon. Novices and experts alike will refer to the authoritative and stimulating content again and again for years to come.
                            Handbook on Knowledge Management 2: Knowledge Matters, Vol. 2
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                              Handbook on Knowledge Management 2: Knowledge Matters, Vol. 2
                              Clyde W. Holsapple
                              Manufacturer: Springer-Verlag New York, LLC
                              ProductGroup: Book
                              Binding: Hardcover
                              ASIN: B000MUT6NK

                              Books:

                              1. The Austrian Theory of Value and Capital: Studies in the Life and Work of Eugen Von Bohm-Bawerk
                              2. The Canada Student Employment Guide, 2004 Edition
                              3. The Commercial Engineer's Desktop Guide
                              4. The Directory of Business to Business Catalogs 2002: A Comprehensive Source to Meet Most Day-To-Day Business Needs (Directory of Business to Business Catalogs)
                              5. The Europa Directory of International Organizations 2001
                              6. The Evolving Economy: Essays on the Evolutionary Approach to Economics
                              7. The International Dictionary of Data Communications
                              8. The International Dictionary of Derivatives
                              9. The Value Matrix Approach, Creating Wealth and Success by Reaching your Personal and Business Goals
                              10. Theories of Macro Organizational Behavior: A Handbook of Ideas and Explanations

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