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Scottish Law Commission Annual Report: 38th Report, 2003
Manufacturer: Stationery Office ProductGroup: Book Binding: Paperback ASIN: 0108881369 |
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Breakthrough Business Meetings: Shared Leadership in Action
Robert E. Levasseur Manufacturer: Backinprint.com ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0595092632 |
Book Description
Breakthrough Business Meetings is the guide to meeting excellence in the twenty-first century. Professor Edgar Schein of MIT's Sloan School of Management, who uses it in his graduate course on planning and managing change, says, "Breakthrough Business Meetings is one of the most theoretically sound yet totally practical books on meetings and group management that I have ever read."Customer Reviews:
Pragmatic Leadership Tools and Techniques.......2001-02-12
Practical advice.......2001-02-02
Indispensible Guide to Meetings.......2000-12-21
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Managing Change Successfully: Using Theory and Experience to Implement Change
Allan Williams , Sally Woodward , and Paul Dobson Manufacturer: Int. Cengage Business Press ProductGroup: Book Binding: Paperback ASIN: 1861529813 |
Book Description
In a constantly changing business climate, all managers must be able to manage change in their organisation. The most difficult aspect of this process is implementing change because of the implications for jobs, working relationships, rewards and working conditions. Managing Change Successfully advocates an active approach to learning and builds on our knowledge of how adults learn. This practical book will help students understand how to gain the co-operation of others in implementing change, and how to help themselves and others cope with the stress of change. Central to the learning process is the development of visual representations of the mental models that influence our thinking. This book encourages readers to review and modify their models and assumptions in the light of interactions with fellow managers and the practical knowledge derived from influential theories. The book is divided into three sections: An introduction to the learning approach and tools 15 case histories recounted by managers involved in implementing change in diverse settings Learning to use the experiences embedded in the cases and one's own experiences and theories in the literature, to develop effective leadership skills in implementing change This book is an essential aid to improving the ability to implement change successfully. It is especially suitable for managers attending executive development, MBA and other postgraduate programmes that include managing change.
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Calidad Sin Lagrimas
Philip Crosby Manufacturer: Compaia Editorial Continental ProductGroup: Book Binding: Paperback ASIN: 9682607906 |
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Team Performance Questionnaire/Workbook
Donna Riechmann Manufacturer: Jossey-Bass ProductGroup: Book Binding: Paperback ASIN: 0787941611 |
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Team Performance Questionnaire: Team Development Workbook
Donna Riechmann Manufacturer: Pfeiffer ProductGroup: Book Binding: Paperback ASIN: 0787941638 |
Book Description
There are "teams" . . . and then there are high-performing teams!You expect results from your work groups. You want high-performing teams, work groups that demonstrate superior, sustained performance. You want an assessment that shows work groups what they're doing right--and what they could do better. You want a quick but comprehensive program that shows groups how to use these assessments to develop their team skills.
It's all here! The Facilitator's Guide gives you all the information you need to run a team development program based on Donna Riechmann's Team Performance Questionnaire (TPQ).
The field-tested, proven-effective Team Performance Questionnaire (TPQ) will boost your team's performance by offering you a clear path for growth. Participants will use the action-focused Team Development Workbook (included free with the TPQ) to score, analyze, and interpret the TPQ results. And filling out the TPQ is quick and easy!
The Facilitator's Guide, which includes a sample copy of the TPQ, also gives you a step-by-step workshop design, a bibliography of team-development resources, a set of reproducible overhead masters, and details of the validity studies that demonstrate the effectiveness of the TPQ. Give your teams the key to enhanced performance.
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The Evolving Rationality of Rational Expectations: An Assessment of Thomas Sargent's Achievements
Esther-Mirjam Sent Manufacturer: Cambridge University Press ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0521571642 |
Book Description
Inspired by recent developments in science studies, Professor Sent offers an innovative type of analysis of the recent history of rational expectations economics. In the course of exploring the multiple dimensions of rational expectations analysis, she focuses on the work of Thomas Sargent, an instrumental pioneer in the development of this school of thought. The treatment aims to illuminate some of the shifting negotiations and alliances that characterize the rise and shift of direction in rational expectations economics.
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The 2001 Annuals: Developing Human Resources, Volume 2 (Consulting)
Elaine Biech Manufacturer: Pfeiffer ProductGroup: Book Binding: Ring-bound ASIN: 0787953350 |
Book Description
On the cutting edge of human resources for over 25 years!Year after year, The Annuals provide thousands of trainers, consultants, facilitators, and managers with up-to-date information about making organizations more effective. Face the challenge of today's workplace with today's resource.
The 2001 Annuals contain all-new material from some of the best minds in the field of human resousce development. For more than 25 years, The Annuals have been the leading resource for practioners seeeking to improve organizations.
Three reasons why you need The 2001 Annuals:
Volume 2 focuses on consulting. You will find hundreds of trustworth tips and tools that will improve the productivity and profitability of any organization, including: Diversity Issues and Team Decision Making.
This year, editor Elaine Beich, a seasoned trainer, consultant, and noted author of The Consultant's Legal Guide, has added select cutting-edge topics to the mix, including learning technologies and performance improvement.
Find out how other practitioners are improving organizations day by day. Delve into the indespensible 2001 Annuals today. You will understand why The Annuals are the source for practical, professional performance-boosting tools.
Call us today to become a Standing Order Customer!
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Principles of Advertising & IMC w/ AdSim CD-ROM
Tom Duncan Manufacturer: McGraw-Hill/Irwin ProductGroup: Book Binding: Hardcover Similar Items:
Accessories:
ASIN: 0073049719 |
Book Description
PRINCIPLES OF ADVERTISING AND IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan’s text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent. PRINCIPLES OF ADVERTISING AND IMC provides students with a basic understanding of all the major marketing communication functions, the major media alternatives, and the processes for integrating these activities in the most effective and efficient way in order to develop long-term, profitable customer relationships that build brands and create brand equity. Based on feedback from reviewers, author Tom Duncan has increased the 2nd Edition coverage of key advertising concepts (like channel marketing, customer service, direct response and personal selling) to ensure a well-rounded approach to the Principles of Advertising course.AdSim is an Advertising Simulation set in the consumer electronics industry where students are required to make decisions about Agency selection; Brand positioning and messages; Media Selection, including traditional and non-traditional; Market Research, both ordering and interpreting; and Budgeting. This simulation, created by SmartSims, provides a highly engaging means of developing a real understanding and appreciation of the fundamentals and dynamics of communications, advertising and promotion in business. AdSim challenges students to apply recently learned concepts, principles and explained practices in development of overall communications, advertising and promotion campaigns, whether against the computer in the Single-Player version or in direct competition with their peers in the Multi-Player version.
AdSim for Duncan incorporates an Integrated Marketing Communications (IMC) approach as promulgated in Principles of Advertising and IMC, 2/e by Tom Duncan. AdSim for Duncan has been modeled on the contemporary US Digital Camera Market. Using this simulation, students will develop: • A better understanding of how to implement an IMC approach in the development of an overall advertising and promotion plan. • Insights into selecting different media for specific communications goals and target markets while being constrained by a fixed budget. • Insights into the influence of brand awareness and the importance of on-going measurement. • A better understanding of implementing promotion campaigns for existing customers, including the use of customer relationship management (CRM) applications. • Critical decision-making and team participation skills in an interactive learning environment.
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Contemporary Advertising w/ AdSim CD-ROM
William F. Arens Manufacturer: McGraw-Hill/Irwin ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0073049700 |
Book Description
Contemporary Advertising, 9e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry. This text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.AdSim is an Advertising Simulation set in the consumer electronics industry where students are required to make decisions about Agency selection; Brand positioning and messages; Media Selection, including traditional and non-traditional; Market Research, both ordering and interpreting; and Budgeting. This simulation, created by SmartSims, provides a highly engaging means of developing a real understanding and appreciation of the fundamentals and dynamics of communications, advertising and promotion in business. ADSim challenges students to apply recently learned concepts, principles and explained practices in development of overall communications, advertising and promotion campaigns, whether against the computer in the Single-Player version or in direct competition with their peers in the Multi-Player version.
AdSim for Arens is a learning companion to Contemporary Advertising, 9/e by William Arens and has been modeled on the US Portable CD-Player Market. Using this simulation, students will develop: • An understanding of the factors involved in the development of an advertising and promotion in a highly competitive market. • Insights into selecting different media for specific communications goals and target markets while being constrained by a fixed budget. • Insights into the importance market and media research. • Insights into the importance of creativity and creative choices in advertising. • Critical decision-making and team participation skills in an interactive learning environment.
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Advertising & Promotion w/ AdSim CD-ROM (McGraw-Hill/Irwin Series in Marketing)
George E Belch , and Michael A Belch Manufacturer: McGraw-Hill/Irwin ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0073049727 |
Book Description
Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century.AdSim is an Advertising Simulation set in the consumer electronics industry where students are required to make decisions about Agency selection; Brand positioning and messages; Media Selection, including traditional and non-traditional; Market Research, both ordering and interpreting; and Budgeting. This simulation, created by SmartSims, provides a highly engaging means of developing a real understanding and appreciation of the fundamentals and dynamics of communications, advertising and promotion in business. AdSim challenges students to apply recently learned concepts, principles and explained practices in development of overall communications, advertising and promotion campaigns, whether against the computer in the Single-Player version or in direct competition with their peers in the Multi-Player version.
AdSim for Belch is a learning companion to Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e by George and Micheal Belch and has been modeled on the contemporary US DVD-Player Market. Using this simulation, students will develop: • An understanding of the factors involved in the development of an advertising and promotion in a highly competitive market. • Insights into selecting different media for specific communications goals and target markets while being constrained by a fixed budget. • Insights into the importance market and media research. • Insights into the influence of brand awareness and on-going measurement. • A better appreciation of the concepts of an integrated marketing communication approach. • Critical decision-making and team participation skills in an interactive learning environment.
Customer Reviews:
Good intro to IMC.......2005-09-22
From a Marketing Student.......2002-11-24
Extensive in theory but current and entertaining.......1999-11-10
An awesome book!.......1999-09-28
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Advertising & Promotion w/ AdSim CD-ROM
BELCH Manufacturer: McGraw-Hill/Irwin ProductGroup: Book Binding: Paperback ASIN: B000OGRL8E |
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Business Minds: Connect with the World's Greatest Management Thinkers
Tom Brown , Stuart Crainer , Des Dearlove , Jorge Nascimento Rodrigues , and Jorge Nascimento Manufacturer: Prentice Hall ProductGroup: Book Binding: Hardcover ASIN: 0273656600 |
Customer Reviews:
Great reference book and fun to delve into.......2002-02-22
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Business Minds: Connect with the World's Greatest Management Thinkers
Tom Brown Stuart Crainer Des Dearlove Jorge Nascimento Rodrigues Jorge Nascimento Manufacturer: Prentice Hall ProductGroup: Book Binding: Paperback ASIN: B000OQHIVO |
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Information Warfare: corporate attack and defence in a digital world (Computer Weekly Professional)
William Hutchinson , and Matthew Warren Manufacturer: Butterworth-Heinemann ProductGroup: Book Binding: Paperback ASIN: 0750649445 |
Book Description
This text introduces the concepts of information warfare from a non-military, organizational perspective. It is designed to stimulate managers to develop policies, strategies, and tactics for the aggressive use and defence of their data and knowledge base. The book covers the full gambit of information warfare subjects from the direct attack on computer systems to the more subtle psychological technique of perception management. It provides the framework needed to build management strategies in this area. The topics covered include the basics of information warfare, corporate intelligence systems, the use of deception, security of systems, modes of attack, a methodology to develop defensive measures, plus specific issues associated with information warfare.Customer Reviews:
Good Introduction to the Subject.......2007-08-06
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