2000 O'Dwyer's Directory of Public Relations Executives (O'dwyer's Directory of Public Relations Executives)

Book Description

Broaden your personal and business friendships in PR through the greatest networking tool yet invented - the 2000 O'Dwyer's Directory of PR Executives. The Directory has biographies of 10,000+ PR executives and experienced professionals ...addresses and telephone numbers of more than 5000 PR employers ...cross-indexed to help you locate PR people at companies, PR firms and associations.

It's a must tool for:

Employers who want accurate, up-to-date information on job candidates. The annual Directory records career information on PR people. Job records cannot be altered. Job candidates who want to know more about the PR executives who are interviewing them. The Directory helps candidates to find employers with common backgrounds (schools, hometown, early employers, professional groups, etc.).

Employed PR pros who want to broaden their circle of friends and associates in the PR world. PR is a people business and the more people you know the better it is for your career. The Directory is a handy phone book of the PR industry.

Service firms and suppliers to the PR field who want to know more about the PR buyers with whom they are dealing. Common backgrounds can open doors that are otherwise closed.

Book Description

This book focuses on preparing the user to pass the associated Microsoft Office User Specialist (MOUS) certification exam. Its step-by-step tutorials show how to complete the required procedures in a clear, concise, and direct manner. The tutorials are organized to match the order of the skill sets and skills being measured as published on Microsoft's MOUS website. Skill sets include working with cells and cell data, formatting and printing worksheets, modifying workbooks, creating and revising formulas, creating and modifying graphics, and workgroup collaboration. For MOUS certification.

Prentice Hall Test Prep Series: Microsoft Excel 2002 MOUS Core Level

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Prentice Hall Test Prep Series: Microsoft Excel 2002 MOUS Core Level
Marianne; Metzelaar, Lawrence C. Fox
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

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Power to Change the World: The Art of Forecasting
Graham T. T. Molitor
Manufacturer: World Future Society
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
Planning & Forecasting | Management & Leadership | Business & Investing | Subjects | Books
ASIN: 0930242017

Book Description

The World Development Report, published by the World Bank every year since 1978, contains a wealth of information on the economic and social state of the world. This omnibus CD-ROM edition includes the text of all 27 editions. Contents are fully indexed and cross-referenced for easy searching across the volumes in the archives.

Book Description

African Development Indicators 2004 provides the most detailed collection of data on Africa available in one volume. It contains more than 500 macroeconomic, sectoral, and social indicators, covering 53 African countries with data from 1970-2002. The book is grouped into 15 chapters: background data; national accounts; prices and exchange rates; money and banking; external sector; external debt and related flows; government finance; agriculture; power, communications, and transportation; public enterprises; labor force and employment; aid flows; social indicators; environmental indicators; and HIPC debt initiative.

Each chapter begins with a brief introduction on the nature of the data and their limitations, followed by a set of statistical tables, charts, and technical notes that define the indicators and identify their specific source. Included this year are new tables on HIV/AIDS, Communications and Transportation, and the HIPC Debt Initiative.

Book Description

The 400-page print edition of World Development Indicators 2004 allows you to consult over 80 tables and over 800 indicators for 152 economies and 14 country groups, as well as basic indicators for a further 55 economies. There are key indicators for the latest year available, important regional data, and income group analysis. The report contains six thematic presentations of analytical commentary covering: World View, People, Environment, Economy, States and Markets, and Global Links.

The CD-ROM editions contain 40 years of time series data for more than 200 countries from 1960-2002, single-year observations, and spreadsheets on many topics. It contains more than 1,000 country tables and the text from the World Development Indicators 2004 print edition and the World Bank Atlas 2003. The Windows® based format permits users to search for and retrieve data in spreadsheet form, create maps and charts, and fully download them into other popular software programs for study or presentation purposes.

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World Development Indicators, the World Bank's respected statistical publication presents the most current and accurate information on global development on both a national level and aggregated globally. This information allows readers to monitor the progress made toward meeting the goals endorsed by the United Nations and its member countries, the World Bank, and a host of partner organizations in September 2001 in their Millennium Development Goals. The 400-page print edition of World Development Indicators 2004 allows you to consult over 80 tables and over 800 indicators for 152 economies and 14 country groups, as well as basic indicators for a further 55 economies. There are key indicators for the latest year available, important regional data, and income group analysis. The report contains six thematic presentations of analytical commentary covering: World View, People, Environment, Economy, States and Markets, and Global Links. The CD-ROM editions contain 40 years of time series data for more than 200 countries from 1960-2002, single-year observations, and spreadsheets on many topics. It contains more than 1,000 country tables and the text from the World Development Indicators 2004 print edition and the World Bank Atlas 2003. The Windows® based format permits users to search for and retrieve data in spreadsheet form, create maps and charts, and fully download them into other popular software programs for study or presentation purposes.

Customer Reviews:

Almost Perfect.......2004-09-12

In 1997, with little fanfare, the World Bank replaced the statistical appendix of its venerable annual publication, World Development Report, as well as the Bank's World Tables and Social Indicators of Development, with a new publication, the World Development Indicators (WDI). The WDI became "...the World Bank's principal statistical survey of world development." (WDI 1997, p. vii) It is a notable improvement over the discontinued publications, eliminating most but not all of weaknesses that previously frustrated both the regular and casual user.

Most importantly, the WDI provides more data (947 data sets in eighty-three tables compared to the 226 data sets in the eighteen tables in the 1996 World Development Report) on more countries. Detailed coverage is provided for 152 countries with more limited data on an additional 56 countries or other political entities. In addition to data gathered by the World Bank and associated organizations, the WDI includes developmental data from a wide variety of international, governmental, non-governmental, and private organizations. Extended time series for all of the data in the paper WDI are available on the associated WDI CD-ROM.

Each of the six sections in the WDI begins with a three to thirteen page introduction before presenting the relevant data sets. After the wide ranging World View chapter (6 tables and 76 data sets); the WDI looks at population, poverty, education and health in People, the second chapter (14 tables and 199 data sets). Agriculture, pollution, biodiversity, and environmental sustainability data are given in the Environment chapter (15 tables and 161 data sets). The remaining three chapters focus on more traditional measures of economic development. The chapter entitled Economy contains data on output, international trade, government spending and finance, as well as external debt (17 tables and 189 data sets). This is followed by the States and Markets chapter which contains data on a wide range of issues including stock market and other investments, tax policies, defense spending, transport, power and communications, and science (12 tables and 138 data sets). The sixth and final chapter, Global Links, contains data on trade blocs and tariffs, global financial flows, international labor migration, and foreign aid (14 tables and 184 data sets). The tables follow a cross sectional format to facilitate inter-country comparisons and many show data from two or more years so that trends can be observed.

The most useful innovation in the WDI is its treatment of definitions and sources. In its predecessor publications, each table's definitions and sources were generally obscure, laconic and hidden in the back of the book. A long distance - mentally if not physically - from the data. In the WDI, each of the eighty-three tables is immediately followed by a detailed discussion of the meaning, the strengths and, most importantly, the weaknesses of the data. Also included is the source of each data set which facilitates further research. This careful attention to keeping the reader informed about the source and quality of data should produce more light, if not less heat, when the statistics of development are used in research, education or in support of policy.

But the World Bank should go further and make an explicit estimate of the possible measurement error for each data set. As Morgenstern argued over fifty years ago in his seminal work On the Accuracy of Economic Observations (1950, second edition in 1963, Princeton University Press), it is much more efficient for the data producer to provide explicit estimates of data accuracy than for the data consumer to attempt the same exercise. Errors in published data can arise from a variety of causes including definitional weaknesses, simple recording errors, improper aggregation, time factors, and the deliberate falsification of information. Without an estimate of the scale of the measurement error of each data set, it is difficult to use this data correctly. For example, according to Table 1.1 in the WDI, entitled "Size of the Economy" (pp. 14-17), GNI per capita on a PPP basis in 2002 was $5,220 for Venezuela and $6,150 for Colombia. How confident are we that the good people of Colombia are actually better off then their neighbors in Venezuela? In other words, is this $930 gap (approximately 15% of the Colombian GNI estimate) significant or not? If the gap is significant then there might be policy implications. If the gap is less than the measurement error for this data then any attempt to draw conclusions from the income gap would be wrong.

Unfortunately, while the WDI often provides general warnings about data quality, there is no attempt to provide an estimate of possible measurement error for any of the data series. As a result, even the careful reader is never sure whether the comparisons of different levels or rates are meaningful. That estimates of data accuracy are difficult, arbitrary, and, to some extent, dependent upon the purpose to which the data is to be used makes it even more important that the World Bank make the effort.

The other serious weakness in the WDI is the limited and confusing coverage of Taipei, China (Taiwan). In eight of the tables, data on the Taiwanese economy is either listed separately or as part of the data for the People's Republic of China. In the other seventy-five tables, Taiwan is not included. It is a serious failing to exclude a $529 billion economy (GDP-PPP), the 17th largest in the world, an economy roughly the same size as Australia, because of political considerations. This exclusion not only limits the usefulness of the WDI but also probably weakens the Bank's efforts to encourage developing country's statisticians to withstand pressure from their own politicians.

Despite these weaknesses, the World Development Indicators is a extremely valuable resource for anyone with a professional, academic, or general interest in the social and economic situation of the world.

Morgenstern, Oskar (1963, first edition 1950) On the Accuracy of Economic Observations (2nd ed), Princeton: Princeton University Press.

World Bank (1996) World Development Report: From Plan to Market, Washington D.C.: World Bank.

World Development Indicators 2004: Multiple User

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World Development Indicators 2004: Multiple User
World Bank
Manufacturer: World Bank Publications
ProductGroup: Book
Binding: CD-ROM

Policy & Current Events | Popular Economics | Business & Investing | Subjects | Books

General | Popular Economics | Business & Investing | Subjects | Books

Development & Growth | Economics | Business & Investing | Subjects | Books

Economic Policy & Development | Economics | Business & Investing | Subjects | Books

Statistics | Economics | Business & Investing | Subjects | Books

Yearbooks & Annuals | Almanacs & Yearbooks | Reference | Subjects | Books

General | Reference | Subjects | Books
ASIN: 082135731X

Book Description

The CD-ROM* editions contain 40 years of time series data for more than 200 countries from 1960-2002, single-year observations, and spreadsheets on many topics. It contains more than 1,000 country tables and the text from the World Development Indicators 2004 print edition and the World Bank Atlas 2003. The Windows® based format permits users to search for and retrieve data in spreadsheet form, create maps and charts, and fully download them into other popular software programs for study or presentation purposes.

Book Description

Book Description

Customer Reviews:

Needed Tool!.......2004-04-23

The World Development Report, published by the World Bank every year since 1978, is a wealth of information on the economic and social state of the world. This omnibus CD-ROM edition includes the text of all 26 editions, from 1978 to 2004, as well as PDF versions of the 2002, 2003, and 2004 editions. All contents are fully indexed and cross-referenced for easy searching across the volumes in the archives. The CD-ROM includes selected World Development Indicators 2003. Published annually by the World Bank, World Development Indicators provides a comprehensive range of statistical indicators for more than 200 economies. The selected indicators in this reference tool have many display options. Data can be exported for use in other applications, such as spreadsheets and databases.
Published in February 2004 by The World Bank

Book Description

The strategic emphasis in Relationship Marketing is as much on keeping customers as it is on getting them in the first place. The aim is to provide unique value in chosen markets, sustainable over time, which brings the customers back for more.
Relationship Marketing emphasizes quality, customer service and marketing and how these can be managed towards closing the `quality gap' between what customers expect and what they get.

The authors explore the process of developing and implementing relationship strategies and in so doing, signal a radical shift in marketing practice involving first the co-ordination of external (customer) markets and second, collaboration within
internal (staff) markets in order to get the marketing mix right. The book is intended for all marketing managers coming to terms with doing business in turbulent markets and facing up to strategic quality and customer services issues.

Well-presented comprehensive text
Full of practical ideas, techniques and examples
Emphasis is as much on keeping customers as it is on getting them in the first place

Book Description

Growing out of a conference on Expectations Formation and Economic Disequilibrium held in New York City in 1981, the papers in this volume provide a complex view of market processes in which individual rationality is no guarantee of convergence to the ‘correct’ model and the equilibrium coordination of agents’ plans. They reject the ‘optimality’ argument for the rational expectations hypothesis, opening the door to other hypotheses of optimal expectations of agents in the decentralized market economy.

Book Description

This digital document is an article from CMA Management, published by Thomson Gale on May 1, 2003. The length of the article is 1623 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Workplace learning -- beyond the classroom: how a learning environment empowers employees to develop imaginative strategies and innovative practices. (Human Resources).
Author: Teresa Kirkwood
Publication: CMA Management (Magazine/Journal)
Date: May 1, 2003
Publisher: Thomson Gale
Volume: 77 Issue: 3 Page: 10(3)

Distributed by Thomson Gale

Develop a Workplace Learning Environment

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Develop a Workplace Learning Environment
Graham Lewis
Manufacturer: Software Publications
ProductGroup: Book
Binding: Paperback

Workplace | Organizational Behavior | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Human Resources & Personnel Management | Industries & Professions | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Training | Management & Leadership | Business & Investing | Subjects | Books

General | Skills | Business & Investing | Subjects | Books
ASIN: 1741230462

Product Description

This comprehensive guide to do-it-yourself Web promotion and successful on-line business, can be your most valuable assistant on the difficult way to real Web success on a small budget. This is a book on Web promotion, not on A-B-C of Website building. It is intended both for people who already have a Website and who, by introducing certain special adjustments to it, will be able to ensure it reaches a wider public, as well as for those just about to build their Website: it will tell them what elements to build into it so that it will ultimately generate top promotion.

Customer Reviews:

Vasty Outdated.......2007-02-02

When I picked it up I was instantly concerned that it was last updated in July of 2000. But as I started reading I found myself pretty surprised at the relevance of the information. That was until I reached the portion of the book the deals with search engine optimization. The first 72 pages of this book largely discuss the marketing aspects and needs of a website and most (not all) of the information provided here is relevant and useful. Beyond that, however, the information is old, outdated and rife with bad advice.

The author continually claims that he does not believe in using spammy techniques, but then goes on to discuss the merits of using hidden text, invisible links, doorway pages, all things considered spam.

I would not recommend buying this book. Most of the information is available (and refuted) online already, but if you do get a copy of it, skip pages 73-155 and 163-193. It'll be a nice quick read and you'll skip over the outdated nonsense.

Miserably out-of-date, bad advice.......2005-03-14

This book is last updated in 2000.... yes, 2000. That is eternity on the web. It barely mentions Google and refers to many sites that are no longer in existance. Until the authors stop milking this version and write a new one, there are many better choices!

Written With Small Business Owners In Mind!.......2001-03-10

Derek Galon has written The Savvy Way to Successful Website Promotion for small business owners who are looking for some effective ways to better promote themselves online through their own Websites. This book offers plenty of concise information on how they can get this accomplished.

This book features plenty of marketing and promoting tips, including finding a good ISP, advice on coming up with domain names, basic Website design considerations that will make Websites easy to find and display, special programming features that will attract attention, and developing Website content that will help online business people produce sales. A helpful glossary of Web terms is included at the back of the book.

Readers will find particularly helpful the concise instruction on programming. They will learn about linking, embedding keywords into their Web pages, and using banners. Readers will also learn about using mail lists and taking advantage of newsgroups. The tips and tricks outlined in the book are cute, clever, and will actually work. I chuckled when I read about embedding search engine key words by blending them into Web page backgrounds!

The author's emphasis placed upon using search engines is well-founded. This is a major step in drawing visitors to Websites. The brief overview of major search engines like AltaVista, Infoseek, HotBot, Excite, Lycos, and MSN will help readers learn the skills and strategies involved in preparing their Websites for submission. The process will be rewarding once traffic starts coming their way!

Written for the average business owner creating a Website or updating an existing one, this book will help them attain a good business image before the online community. It's written in a brief, concise manner for quick reading and implementation. It will help readers to start doing business online. Ideal for beginners!

All one needs to get started..........2000-12-10

I saw all the comments here, but believe that this book shows all techniques available to a lone webmaster. All these techniques (as far as I know) are used by Web promotion services, charging big bucks. Thanks to the author I was able to do all that job myself, and now I really see the results. So, thumbs up! I don't care if there is a spelling error or not. Contents matters to me - and it is there. I would say that on top of all standard techniques described (yes, some of them are already known from various computer-related papers), there is several valuable and little known recommendations. I simply use them, and my site gets better. Isn't it enough? For me - it is just what I was looking for... Have problem getting visibility on-line? This may be your solution... It was mine. I recommend it. (PS. I only wish I had this book before I did the setup of my Web site. Didn't know beginnings are that important)

Enjoyed and learned..........2000-07-26

I have so enjoyed reading the book. I can't seem to put it down. The information is clear and to the point. Much more than I expected. I also like the author's personality in the book. Thanks for taking the time to think about the little guys.

Book Description

M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably over the next few years. Mobile Commerce: Technology, Theory and Applications addresses issues pertaining to the development, deployment, and use of these applications. The objective of this book is to provide a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned.

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Academia/Industry Working Conference on Research Challenges '00: Buffalo, New York April 27-29, 2000 : Proceedings

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Academia/Industry Working Conference on Research Challenges '00: Buffalo, New York April 27-29, 2000 : Proceedings
Academia , and N. Y.) Industry Working Conference on Research Challenges (1st : 2000 : Buffalo
Manufacturer: IEEE Computer Society Press
ProductGroup: Book
Binding: Paperback

General | Organizational Behavior | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | Computers & Internet | Subjects | Books

E-Commerce | Business & Culture | Computers & Internet | Subjects | Books

General & Reference | Technology | Science | Subjects | Books

General | Arts & Photography | Subjects | Books

Business Math | Business Skills | Reference | Subjects | Books
ASIN: 0769506283

Mobile Commerce; Technology, Theory, and Applications.

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Mobile Commerce; Technology, Theory, and Applications.
Troy J. Strader Brian E. Mennecke
Manufacturer: IRM Press
ProductGroup: Book
Binding: Paperback
ASIN: B000N67D92

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