2005 Oklahoma Directory of Manufacturers and Processors (Harris Oklahoma Manufacturers Directory)
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    2005 Oklahoma Directory of Manufacturers and Processors (Harris Oklahoma Manufacturers Directory)
    Fran Carlsen
    Manufacturer: Harris Infosource
    ProductGroup: Book
    Binding: Paperback

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    ASIN: 1556002513

    A Quick and Not Dirty Guide to Business Writing Twenty-Five Business and Public Relations Documents That Every Business Writer Should Know
    Average customer rating: 5 out of 5 stars
    • Great Guide for writing a variety of things
    A Quick and Not Dirty Guide to Business Writing Twenty-Five Business and Public Relations Documents That Every Business Writer Should Know
    Charles Marsh
    Manufacturer: Prentice Hall
    ProductGroup: Book
    Binding: Paperback

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    1. Business Communication Today (9th Edition) (Business Communication Today) Business Communication Today (9th Edition) (Business Communication Today)
    2. Six Thinking Hats Six Thinking Hats
    3. Financial Accounting: An Introduction to Concepts, Methods, and Uses Financial Accounting: An Introduction to Concepts, Methods, and Uses
    4. Retail Management: A Strategic Approach Retail Management: A Strategic Approach
    5. Principles of Corporate Finance + Student CD + Ethics in Finance PowerWeb + Standard and Poor's (McGraw-Hill/Irwin Series in Finance, Insurance, and Real Est) Principles of Corporate Finance + Student CD + Ethics in Finance PowerWeb + Standard and Poor's (McGraw-Hill/Irwin Series in Finance, Insurance, and Real Est)

    ASIN: 0137774834

    Customer Reviews:

    5 out of 5 stars Great Guide for writing a variety of things.......2001-02-28

    This book has excellent examples and instructions for writing resumes, news releases, memos, bad and good news letters, and more. I picked it up as a text for my journalism class, but I will definitely be keeping it for future reference.
    A Quick and Not Dirty Guide to Business Writing Twenty-Five Business and Public Relations Documents That Every Business Writer Should Know
    Average customer rating: Not rated
      A Quick and Not Dirty Guide to Business Writing Twenty-Five Business and Public Relations Documents That Every Business Writer Should Know
      Charles Marsh
      Manufacturer: Prentice Hall
      ProductGroup: Book
      Binding: Paperback
      ASIN: B000OIX60O

      Priced to Sell: The Complete Guide to More Profitable Pricing
      Average customer rating: Not rated
        Priced to Sell: The Complete Guide to More Profitable Pricing
        Herman Holtz
        Manufacturer: Dearborn Trade
        ProductGroup: Book
        Binding: Hardcover

        GeneralGeneral | Business & Investing | Subjects | Books
        PricingPricing | Management & Leadership | Business & Investing | Subjects | Books
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        ASIN: 093689492X

        Practical Merchandising Math (National Retail Federation)
        Average customer rating: 4 out of 5 stars
        • Good Book
        Practical Merchandising Math (National Retail Federation)
        Leo Gafney
        Manufacturer: Wiley
        ProductGroup: Book
        Binding: Paperback

        StatisticsStatistics | Economics | Business & Investing | Subjects | Books
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        3. Merchandising Mathematics for Retailing (3rd Edition) Merchandising Mathematics for Retailing (3rd Edition)

        ASIN: 0471145181

        Book Description

        It's easier than you think to perform every retail math calculation quickly, accurately, and with confidence

        Mathematics is an essential tool for determining every financial arrangement important to a retail business. Whether you're buying merchandise, figuring business expenses, pricing merchandise, or recording transactions, a solid working knowledge of practical calculating procedures is indispensable. But don't worry, we're not talking algebra, trigonometry, or calculus—just simple arithmetic you can perform using a calculator.

        Practical Merchandising Math helps you teach yourself all the math you need to succeed in the retail industry. You'll learn to calculate markon, markup, and markdown; plan net sales, purchases, and stock turnover; and determine expenses and gross margin. You'll also learn the meanings of important terms and discover how the four retail areas where math is required—buying, selling, expenses, and record-keeping—are interrelated. This easy-to-use guide

        Don't let math phobia become a roadblock on your way to retail success. Develop the skills you need, quickly and easily, with the help of Practical Merchandising Math.

        Customer Reviews:

        4 out of 5 stars Good Book.......2000-02-18

        Practical Merchandising Math is a very enlighting book. The Practice Questions are very helpful in learning the basics. From start to finish I found this book well done. I would only hope for deeper explanations. I devoured this book in about a week. Very well laid out. One chapter leads into another chapter very well. Again, my only hope (not a complaint) is to find a book just like this one with more advanced discussions based on real world scenarios. That's not to say that the examples used in this book were not real world scenarios ... they were simplified examples of real world scenarios. I recommend this book to anyone learning the art of inventory management, ordering systems analysis and planning for sales.
        Practical Merchandising Math for Everyday Use
        Average customer rating: Not rated
          Practical Merchandising Math for Everyday Use
          Murray Krieger
          Manufacturer: Natl Retail Merchants Assn
          ProductGroup: Book
          Binding: Paperback
          ASIN: 0686601963

          Taking the Mystery Out of Tqm: A Practical Guide to Total Quality Management
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            Taking the Mystery Out of Tqm: A Practical Guide to Total Quality Management
            Peter Capezio , and Debra Morehouse
            Manufacturer: Career Pr Inc
            ProductGroup: Book
            Binding: Paperback

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            ASIN: 1564141055

            Depression and Protectionism
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              Depression and Protectionism
              Forrest Capie
              Manufacturer: HarperCollins Publishers Ltd
              ProductGroup: Book
              Binding: Paperback

              Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
              GeneralGeneral | England | Europe | History | Subjects | Books
              19th Century19th Century | England | Europe | History | Subjects | Books
              GeneralGeneral | Ireland | Europe | History | Subjects | Books
              ASIN: 0043303706

              Book Description

              First published in 1983

              The peculiar post great depression protectionism.(in Chile): An article from: Cuadernos de Economía: Latin American journal of economics
              Average customer rating: Not rated
                The peculiar post great depression protectionism.(in Chile): An article from: Cuadernos de Economía: Latin American journal of economics
                Rolf Lüders , and Gert Wagner
                Manufacturer: Pontificia Universidad Catolica de Chile, Instituto de Economia
                ProductGroup: Book
                Binding: Digital

                ChileChile | South America | Americas | History | Subjects | Books
                ASIN: B0008GG4TM
                Release Date: 2005-07-31

                Book Description

                This digital document is an article from Cuadernos de Economía: Latin American journal of economics, published by Pontificia Universidad Catolica de Chile, Instituto de Economia on December 1, 2003. The length of the article is 4775 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                Citation Details
                Title: The peculiar post great depression protectionism.(in Chile)
                Author: Rolf Lüders
                Publication: Cuadernos de Economía: Latin American journal of economics (Refereed)
                Date: December 1, 2003
                Publisher: Pontificia Universidad Catolica de Chile, Instituto de Economia
                Volume: 40 Issue: 121 Page: 803(10)

                Distributed by Thomson Gale
                Restrictionism during great depression in Indian tea, jute, and sugar industries
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                  Restrictionism during great depression in Indian tea, jute, and sugar industries
                  Samar Ranjan Sen
                  Manufacturer: Firma KLM
                  ProductGroup: Book
                  Binding: Unknown Binding

                  GeneralGeneral | Business & Investing | Subjects | Books
                  ASIN: 8171020682
                  The tariff ... democracy and depression: Speech of Hon. Marriott Brosius, of Pennsylvania, in the House of Representatives, Monday, August 13, 1894
                  Average customer rating: Not rated
                    The tariff ... democracy and depression: Speech of Hon. Marriott Brosius, of Pennsylvania, in the House of Representatives, Monday, August 13, 1894
                    Marriott Brosius
                    Manufacturer: s.n
                    ProductGroup: Book
                    Binding: Unknown Binding

                    GeneralGeneral | Taxes | Accounting | Industries & Professions | Business & Investing | Subjects | Books
                    InternationalInternational | Economics | Business & Investing | Subjects | Books
                    ASIN: B00089GPV6
                    The crisis: A solemn appeal to the President, the Senate and House of representatives, and the citizens of the United States, on the destructive tendency ... the general depression in the United States
                    Average customer rating: Not rated
                      The crisis: A solemn appeal to the President, the Senate and House of representatives, and the citizens of the United States, on the destructive tendency ... the general depression in the United States
                      Mathew Carey
                      Manufacturer: H.C. Carey & I. Lea
                      ProductGroup: Book
                      Binding: Unknown Binding

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                      InternationalInternational | Economics | Business & Investing | Subjects | Books
                      GeneralGeneral | International Law | Law | Subjects | Books
                      ASIN: B00087QUXG
                      Depression and Protectionism: Britain Between the Wars
                      Average customer rating: Not rated
                        Depression and Protectionism: Britain Between the Wars
                        Forrest Capie
                        Manufacturer: HarperCollins
                        ProductGroup: Book
                        Binding: Paperback
                        ASIN: B000OA7U5E
                        A retrospect and comparison of the years 1885 and 1905 having reference to depression of trade in those years
                        Average customer rating: Not rated
                          A retrospect and comparison of the years 1885 and 1905 having reference to depression of trade in those years
                          Frederick T Haggard
                          Manufacturer: The Courier Office
                          ProductGroup: Book
                          Binding: Unknown Binding

                          GeneralGeneral | Taxes | Accounting | Industries & Professions | Business & Investing | Subjects | Books
                          InternationalInternational | Economics | Business & Investing | Subjects | Books
                          ASIN: B00087MM56
                          The roots of Latin American protectionism: Looking before the Great Depression (NBER working paper series)
                          Average customer rating: Not rated
                            The roots of Latin American protectionism: Looking before the Great Depression (NBER working paper series)
                            John H Coatsworth
                            Manufacturer: National Bureau of Economic Research
                            ProductGroup: Book
                            Binding: Unknown Binding

                            InternationalInternational | Economics | Business & Investing | Subjects | Books
                            ASIN: B0006RXXV0
                            Trade depression: its causes and cure
                            Average customer rating: Not rated
                              Trade depression: its causes and cure
                              Windham Thomas Wyndham-Quin Dunraven
                              Manufacturer: P.S. King & Son [etc
                              ProductGroup: Book
                              Binding: Unknown Binding

                              GeneralGeneral | Taxes | Accounting | Industries & Professions | Business & Investing | Subjects | Books
                              InternationalInternational | Economics | Business & Investing | Subjects | Books
                              ASIN: B00087FP8W

                              Achievement Quotations: Inspirational, Motivational, and Humorous Quotes on PowerPoint
                              Average customer rating: Not rated
                                Achievement Quotations: Inspirational, Motivational, and Humorous Quotes on PowerPoint
                                Andrew E. Schwartz
                                Manufacturer: A E Schwartz & Assoc
                                ProductGroup: Book
                                Binding: Diskette

                                GeneralGeneral | Business & Investing | Subjects | Books
                                Human Resources & Personnel ManagementHuman Resources & Personnel Management | Industries & Professions | Business & Investing | Subjects | Books
                                TrainingTraining | Management & Leadership | Business & Investing | Subjects | Books
                                GeneralGeneral | Business | Software | Computers & Internet | Subjects | Books
                                ASIN: 1931440018

                                Book Description

                                Royalty Free - ReadySetPresent (Inspirational Quotes): Keep your audience focused and engaged by using our carefully selected collection of thoughtful, witty and humorous quotes. Use in a presentation with an LCD projector, make handouts, and create overheads. This topic includes 25 quotes, slide transitions, clipart and animation. It is a must-have supplement for anyone interested in presenting on these or related topics. Packaged on 3.5" floppy disk/s. PC compatible. You may use this product over and over again.

                                Achieve your dream of homeownership 'you could win $10,000: even if you don't win the cash, you'll come out on top. But don't take our word for it--three ... pays off.: An article from: Black Enterprise
                                Average customer rating: Not rated
                                  Achieve your dream of homeownership 'you could win $10,000: even if you don't win the cash, you'll come out on top. But don't take our word for it--three ... pays off.: An article from: Black Enterprise
                                  Tory Parrish
                                  Manufacturer: Thomson Gale
                                  ProductGroup: Book
                                  Binding: Digital

                                  GeneralGeneral | Business & Investing | Subjects | Books
                                  GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
                                  ASIN: B000J4QRTU
                                  Release Date: 2006-09-29

                                  Book Description

                                  This digital document is an article from Black Enterprise, published by Thomson Gale on August 1, 2006. The length of the article is 2557 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                                  Citation Details
                                  Title: Achieve your dream of homeownership 'you could win $10,000: even if you don't win the cash, you'll come out on top. But don't take our word for it--three entrants from our first contest tell how homeownership pays off.
                                  Author: Tory Parrish
                                  Publication: Black Enterprise (Magazine/Journal)
                                  Date: August 1, 2006
                                  Publisher: Thomson Gale
                                  Volume: 36 Issue: 13 Page: 110(5)

                                  Distributed by Thomson Gale
                                  Don't Take Our Word for It!
                                  Average customer rating: 3 out of 5 stars
                                  • Good content. Poor recording.
                                  Don't Take Our Word for It!
                                  Godfrey Harris
                                  Manufacturer: Americas Group
                                  ProductGroup: Book
                                  Binding: Audio Cassette

                                  ManagementManagement | Business | Books on Cassette | Audiobooks | Formats | Books
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                                  AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
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                                  ASIN: 0935047263

                                  Book Description

                                  A comprehensive discussion of word of mouth advertising as a separate and equal marketing tool to traditional media advertising, public relations, and product presentations. Includes an analysis of word of mouth concepts that work and those that dont, detailed descriptions of word of mouth programs that can be implemented immediately, and an explanation of particular techniques that can be employed in the development of new word of mouth programs. Contains some original word of mouth material not found in the printed book.

                                  Customer Reviews:

                                  3 out of 5 stars Good content. Poor recording........1999-10-06

                                  This book addresses (rightfully) perhaps the most effective means of marketing possible - word of mouth. While certainly not exhaustive there are ideas here that can be applied in every business though it does have a slight bent toward political advertising. If you are a reader, get the book NOT the tape. Besides being abridged, the tape is the worst recording of any tape I have. (and I own over 900 audiocassettes) Perhaps my recording was a fluke but I would have rated this higher were it not for the poor recording quality that made it so difficult to listen to.
                                  Don't Take Our Word for It!: Everything You Need to Know About Making Word of Mouth Advertising Work for You
                                  Average customer rating: Not rated
                                    Don't Take Our Word for It!: Everything You Need to Know About Making Word of Mouth Advertising Work for You
                                    Godfrey Harris
                                    Manufacturer: Bookworld Services
                                    ProductGroup: Book
                                    Binding: Paperback

                                    GeneralGeneral | Business & Investing | Subjects | Books
                                    Management & LeadershipManagement & Leadership | Business & Investing | Subjects | Books | Business Ethics | Consolidation & Merger | Decision-Making & Problem Solving | Distribution & Warehouse Management | Industrial | Information Management | Leadership | Management | Management Science | Motivational | Negotiating | Operations Research | Planning & Forecasting | Pricing | Production & Operations | Project Management | Quality Control | Risk Assessment | Statistics | Strategy & Competition | Systems & Planning | Systems Analysis | Teams | Total Quality Management | Training
                                    AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                                    GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                                    ASIN: 0935047247
                                    "Don't take our word for it," Softline AccountMate says--experts rank Visual AccountMate #1 open-source software in the mid-market. (Advertorial).(Brief Article): An article from: Strategic Finance
                                    Average customer rating: Not rated
                                      "Don't take our word for it," Softline AccountMate says--experts rank Visual AccountMate #1 open-source software in the mid-market. (Advertorial).(Brief Article): An article from: Strategic Finance

                                      Manufacturer: Institute of Management Accountants
                                      ProductGroup: Book
                                      Binding: Digital

                                      GeneralGeneral | Business & Investing | Subjects | Books
                                      GeneralGeneral | Accounting | Business | Software | Computers & Internet | Subjects | Books
                                      GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
                                      GeneralGeneral | Business & Investing | HTML | Formats | e-Docs | Formats | Books
                                      ASIN: B0008FFP0M
                                      Release Date: 2005-07-30

                                      Book Description

                                      This digital document is an article from Strategic Finance, published by Institute of Management Accountants on September 1, 2002. The length of the article is 737 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                                      Citation Details
                                      Title: "Don't take our word for it," Softline AccountMate says--experts rank Visual AccountMate #1 open-source software in the mid-market. (Advertorial).(Brief Article)
                                      Publication: Strategic Finance (Refereed)
                                      Date: September 1, 2002
                                      Publisher: Institute of Management Accountants
                                      Volume: 84 Issue: 3 Page: 8(1)

                                      Article Type: Brief Article, Product/Service Evaluation

                                      Distributed by Thomson Gale

                                      Gonzo Marketing: Winning Through Worst Practices
                                      Average customer rating: 3.5 out of 5 stars
                                      • A Little Underwhelming and Hard to Follow
                                      • Starts off promising... ends poorly
                                      • The one book your boss doesn't want you to read
                                      • This is a book that should be followed in spirit
                                      • Don't waste your money
                                      Gonzo Marketing: Winning Through Worst Practices
                                      Christopher Locke
                                      Manufacturer: Perseus Books Group
                                      ProductGroup: Book
                                      Binding: Paperback

                                      GeneralGeneral | Business & Investing | Subjects | Books
                                      AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                                      GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
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                                      ASIN: 0738207691
                                      Release Date: 2002-10-15

                                      Amazon.com's Best of 2001

                                      The coauthor of the no-more-business-as-usual blockbuster The Cluetrain Manifesto--which basically told Net-age marketers to stop talking at their markets and start conversing with them--follows up with a book that's more a highly entertaining, nimbly erudite screed against our current mass-market, mass-media culture than it is a recipe book for e-commerce marketing success in the post-cyberboom era. Writing in a paler imitation of the profanely irreverent, freely associative "gonzo" journalism style pioneered by his obvious idol Hunter S. Thompson, Locke starts with the by-now-familiar idea that old-style mass-marketing "broadcast" advertising just won't work on the Web. Indeed, he says, conventional print-ad tactics as embodied online by banners and pop-ups might actually generate more ill will than sales, and that's why companies must use the Web to somehow enjoin their products and services to the quirky niche interests of the gazillion individual cybercommunities (or "micromarkets") whose greatest advantage for marketers is how freely and speedily their members talk among themselves, touting a brand when and if it's truly deserved.

                                      Useful examples of such enjoinment don't appear until a slim, penultimate chapter, and they are mostly theoretical in nature, e.g., what if Ford, after giving its employees worldwide free home computers and Net access (which it did), got all of them who were into organic gardening to infiltrate organic-gardening Web communities to push (via the subtle art of persuasion, one supposes) the niftiness of Ford pickups for organic gardeners? Truth be told, Locke seems more like a social critic or humanist at heart than a marketing consultant, and his essential disdain for corporations (which are anti-human, he declares, despite all their philanthropic tootle) leaves the reader wondering whether he really wants e-commerce to effectively pervade the Web's truly democratic, populist microcommunities for its own purposes. As his wonderfully cranky cult Web zine, Entropy Gradient Reversals, and his alter ego therein, RageBoy, have proven, the man's a smart, witty, broadly read cyberpundit. In Gonzo Marketing, he tweaks everyone from Disney, Time Warner AOL, and IBM to fellow biz-book writers like Seth Godin (Permission Marketing), and if you read it first for its own eclectic, acerbic delights and second for a postboom e-marketing primer, you'll be rightly pleased. --Timothy Murphy

                                      Product Description

                                      Paperback: 256 pages Publisher: Perseus Books Group (October, 2002) Language: English ISBN: 0738207691 Product Dimensions: 9.0 x 6.1 x 0.7 inches The coauthor of the no-more-business-as-usual blockbuster The Cluetrain Manifesto--which basically told Net-age marketers to stop talking at their markets and start conversing with them--follows up with a book that's more a highly entertaining, nimbly erudite screed against our current mass-market, mass-media culture than it is a recipe book for e-commerce marketing success in the post-cyberboom era. Writing in a paler imitation of the profanely irreverent, freely associative "gonzo" journalism style pioneered by his obvious idol Hunter S. Thompson, Locke starts with the by-now-familiar idea that old-style mass-marketing "broadcast" advertising just won't work on the Web. Indeed, he says, conventional print-ad tactics as embodied online by banners and pop-ups might actually generate more ill will than sales, and that's! why companies must use the Web to somehow enjoin their products and services to the quirky niche interests of the gazillion individual cybercommunities (or "micromarkets") whose greatest advantage for marketers is how freely and speedily their members talk among themselves, touting a brand when and if it's truly deserved. Useful examples of such enjoinment don't appear until a slim, penultimate chapter, and they are mostly theoretical in nature, e.g., what if Ford, after giving its employees worldwide free home computers and Net access (which it did), got all of them who were into organic gardening to infiltrate organic-gardening Web communities to push (via the subtle art of persuasion, one supposes) the niftiness of Ford pickups for organic gardeners? Truth be told, Locke seems more like a social critic or humanist at heart than a marketing consultant, and his essential disdain for corporations (which are anti-human, he declares, despite all their philanthropic tootle) leaves the reader wondering whether he really wants e-commerce to effectively pervade the Web's truly democratic, populist microcommunities for its own purposes. As his wonderfully cranky cult Web zine, Entropy Gradient Reversals, and his alter ego therein, RageBoy, have proven, the man's a smart, witty, broadly read cyberpundit. In Gonzo Marketing, he tweaks everyone from Disney, Time Warner AOL, and IBM to fellow biz-book writers like Seth Godin (Permission Marketing), and if you read it first for its own eclectic, acerbic delights and second for a postboom e-marketing primer, you'll be rightly pleased.

                                      Customer Reviews:

                                      3 out of 5 stars A Little Underwhelming and Hard to Follow.......2006-06-13

                                      I read this books just a couple of weeks after reading The Cluetrain Manifesto, which I really enjoyed. This book seems to be a practical response to Cluetrain for marketers. Some of the ideas are very interesting, and I actually learned a few things about marketing (I am a non-marketer), but I had a very difficult time finishing the book. Locke seems to write in the long, seemingly drug-induced style of Jack Kerouac. This is fun for a while, but as previous reviewers have stated, as soon as the reader expects some "meat" to his arguments (fuzzy as they may be), he continues on in a kind of mystical muse. I got stuck here for a while, finally finished it, and didn't feel like I got any more out of it.

                                      Taken in spirit, the ideas presented here are pretty good, if not somewhat utopian (euphoric?). But I have one problem with the whole "don't act like you are a marketer, even if you are" thing: you are still a marketer trying to sell something! Wouldn't intellectual honesty just be to say, "Hey, I sell trucks for GM, but I like organic gardening, too", instead of working in a kind of covert fashion. Perhaps marketers should include some disclaimer like "This is an attempt to sell a product. All communications will be used for that purpose." Mr. Locke would probably disagree with my interpretation, but this seems to be the practical outcome of his ideas.

                                      In summary: The Cluetrain Manifesto is good, the spin-off (this book) is alright.

                                      3 out of 5 stars Starts off promising... ends poorly.......2006-01-19

                                      Wow! This book was like a breath of fresh air and very vindicating -- saying everything that I'd been yelling at my bosses for ages.

                                      And then, midway through the second disc, the author seemed to go into fits of hysterics, talking about duality, spirituality, and eCommerce. Where did this come from? Until this awful turn, it was a great listen.

                                      5 out of 5 stars The one book your boss doesn't want you to read.......2005-03-27

                                      If you ever thought you needed permission to have and express your own thoughts, this book is it.
                                      Razor sharp, it cuts through centuries of accepted wisdom bringing the modern marketplace up to speed with today's reality and it's not flattering to those who thought they had the marketplace nailed.
                                      In almost every respect, Chris Locke's observations are an accurate look not so much at the broad spectrum of what mainstream media considers the marketplace, but the actual marketplace as it really is - you and me and every individual on the planet. It's all about what makes us tick and the things we like and dislike and what moves us and doesn't.
                                      It's a wake-up call in the corridors of power and the residents thereof had better pay attention because this book is not merely addressing their audience, it's addressing their subordinates.
                                      This is the book that puts the voice back in the little person.
                                      A word of caution:
                                      Do NOT lend this book because you won't get it back.

                                      5 out of 5 stars This is a book that should be followed in spirit.......2005-03-10

                                      First off, this book presents several examples of best practices ("case studies"), including United Colors of Beneton, Motley Fool, and Ford.

                                      Second of all, Locke doesn't hold any marketer's hand, and yes, he can be pretty brutal at times. He assumes, quite rightly, that you didn't get into this job to help humanity, you got into to get a paycheck. That's not cynicism, that's intellectual honesty, and if you can't handle it, you'll never be anything but mediocre.

                                      Essentially, Locke's main thesis is: THE DIFFERENCE BETWEEN MEDIOCRE MARKETING AND GREAT MARKETING IS INTELLECTUAL HONESTY. And if it takes him 200 pages to make this point, then the fault lies in how much we have grown accustomed to believing our own B.S., just because its easier that way. How my corporations have lied themselves into bankruptcy? How many bad projects have you seen go forward because everyone was too scared to get in the way?

                                      This book is a bricolage of good points and great ideas. As a consistant system, it fails.In the real world, Locke's ideas are completely unworkable, IF YOU FOLLOW THEM VERBATIM. Like any idealistic manifesto, it's got its fair share of hyperbole.

                                      However, in terms of a Marketing Philosophy, it's brilliant. Whenever I get discouraged, I read this book. It reminds me of a comment David Ogilvy once made, "The consumer isn't a moron, she's your wife", meaning that advertisers and marketers should treat their audiences with respect and dignity (or else).

                                      1 out of 5 stars Don't waste your money.......2004-03-31

                                      I got to page 26 and gave up. Lockes writings lack focus and are void of humour. I read as much as I could with patience until it became clear this book was simply someone rambling on about nothing. Save your money for something worth reading.
                                      Gonzo Marketing: Winning Through Worst Practices
                                      Average customer rating: Not rated
                                        Gonzo Marketing: Winning Through Worst Practices
                                        Christopher Locke
                                        Manufacturer: Hardie Grant Books
                                        ProductGroup: Book
                                        Binding: Paperback
                                        ASIN: 1740640357

                                        Hacker's Guide to Project Management, Second Edition (COMPUTER WEEKLY PROFESSIONAL) (Computer Weekly Professional)
                                        Average customer rating: 3 out of 5 stars
                                        • Too general....
                                        • A superb book that gives the ABCs of mgmt of s/w projects.
                                        Hacker's Guide to Project Management, Second Edition (COMPUTER WEEKLY PROFESSIONAL) (Computer Weekly Professional)
                                        Andrew Johnston
                                        Manufacturer: Butterworth-Heinemann
                                        ProductGroup: Book
                                        Binding: Paperback

                                        ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                                        HackingHacking | Business & Culture | Computers & Internet | Subjects | Books
                                        GeneralGeneral | Project Management | Computers & Internet | Subjects | Books
                                        PMP ExamPMP Exam | Project Management | Computers & Internet | Subjects | Books
                                        Software EngineeringSoftware Engineering | Computer Science | Computers & Internet | Subjects | Books | Design Tools & Techniques | General | Information Systems | Methodology | Multimedia Information Systems
                                        GeneralGeneral | Networks, Protocols & APIs | Networking | Computers & Internet | Subjects | Books
                                        GeneralGeneral | Computers & Internet | Subjects | Books
                                        GeneralGeneral | Operating Systems | Computers & Internet | Subjects | Books
                                        GeneralGeneral | Software | Computers & Internet | Subjects | Books
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                                        Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
                                        Computers & InternetComputers & Internet | Qualifying Textbooks - Fall 2007 | Stores | Books
                                        ASIN: 0750657464

                                        Book Description

                                        Managing a software development project is a complex process. There are lots of deliverables to produce, standards and procedures to observe, plans and budgets to meet, and different people to manage. Project management doesn't just start and end with designing and building the system. Once you've specified, designed and built (or bought) the system it still needs to be properly tested, documented and settled into the live environment. This can seem like a maze to the inexperienced project manager, or even to the experienced project manager unused to a particular environment.

                                        A Hacker's Guide to Project Management acts as a guide through this maze. It's aimed specifically at those managing a project or leading a team for the first time, but it will also help more experienced managers who are either new to software development, or dealing with a new part of the software life-cycle.

                                        This book:
                                      • describes the process of software development, how projects can fail and how to avoid those failures
                                      • outlines the key skills of a good project manager, and provides practical advice on how to gain and deploy those skills
                                      • takes the reader step-by-step through the main stages of the project, explaining what must be done, and what must be avoided at each stage
                                      • suggests what to do if things start to go wrong!

                                        The book will also be useful to designers and architects, describing important design techniques, and discussing the important discipline of Software Architecture.

                                        This new edition:
                                      • has been fully revised and updated to reflect current best practices in software development
                                      • includes a range of different life-cycle models and new design techniques
                                      • now uses the Unified Modelling Language throughout

                                      • Fully revised and updated to reflect developments in the field
                                      • Modified structure to represent the iterative and incremental development methods which are now more common than the past 'waterfall' approaches
                                      • New content added that describes and advises on the major advances in software engineering in the last 8 years

                                        Customer Reviews:

                                        1 out of 5 stars Too general...........2004-01-30

                                        Can't really get any useful information out of this book. For example, has chapters on design, and systems integration. Being a hacker (the target group), I know more about this than the book does. The book however does not really tell how to manage these issues, which is what the book was supposed to be doing in the first place....(book about pm, not about design).

                                        5 out of 5 stars A superb book that gives the ABCs of mgmt of s/w projects........1998-08-24

                                        An excellent book on how to manage complex computer software projects. The book gives the complex steps in easy to follow manner and not only tells you what to do but why and how to do it. An essential tool for any budding Project Leader and/or Project Manager. Even ISO9000 certified companies will find such a book a mandatory weapon in their armoury for tackling issues related to project management.

                                        Books:

                                        1. Advances in Cryptology - CRYPTO 2001: 21st Annual International Cryptology Conference, Santa Barbara, California, USA, August 19-23, 2001, Proceedings (Lecture Notes in Computer Science)
                                        2. Alaska's Inside Passage Traveler: See More, Spend Less! : 1997 (17th ed)
                                        3. Arkansas Business Directory 2000-2001: The Ultimate Sales & Credit Tool (Arkansas Business Directory)
                                        4. Bibliographic Guide to Conference Publications 2000 (Bibliographic Guide to Conference Publications)
                                        5. Business Education Index 1999 (Business Education Index)
                                        6. Census of Manufacturers. Geographic Area Series: Michigan, 1997 (Census of Manufacturers. Geographic Area Surveys, 1997)
                                        7. Central Government Debt Statistical Yearbook 1980-2000
                                        8. Choosing the Right Form of Business for Your Practice
                                        9. Code Of Conduct For Responsible Fisheries, 2004
                                        10. Code of Federal Regulations, Title 19, Customs Duties, Pt. 200-End, Revised as of April 1, 2005

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