Census of Manufacturers. Geographic Area Series: Michigan, 1997 (Census of Manufacturers. Geographic Area Surveys, 1997)

Book Description

The next couple of years will present a number of challenges to corporations worldwide. Significant changes are currently taking place on an economic and political level. Among them: the development of regional markets in Europe, North America, South America and the Far East, the developing economies of Eastern and Central Europe, a gradual overall economic improvement and increasing cross-border government intervention in the economic sphere. These developments will affect the corporation in the coming decades, including the people who work for it, its shareholders as well as the banks financing its activities. This book includes different national perspectives on the problems and opportunities presenting themselves to corporations all over the world. Topics that are treated include shareholders' and directors' rights and liabilities, mergers, acquisitions and joint ventures, labour and workplace liability, litigation issues, environmental law concerns as well as specific EU issues.

Book Description

Provides a simple explanation of statistics, allowing the reader to understand the basic concepts involved.

Customer Reviews:

Ideal Companion Text.......1999-11-22

I use this book as a companion to the comnprehensive text in my graduate course in Applied Business Statistics. It is a major benefit to those students who have been away from the subject for a significant period of time. Plainly written with no jargon, it introduces the basics of various statistical procedures extremely well.

Average customer rating:

BEAUTIFUL AND PROFOUND

A Breath of Fresh Air

Eye-Opener

Food for the soul

A Sigh of Relief

Passionate Presence: Experiencing the Seven Qualities of Awakened Awareness
Catherine Ingram
Manufacturer: Gotham Books
ProductGroup: Book
Binding: Paperback

General | Self-Help | Health, Mind & Body | Subjects | Books
Spiritual | Self-Help | Health, Mind & Body | Subjects | Books
General | Buddhism | Religion & Spirituality | Subjects | Books
General | Religion & Spirituality | Subjects | Books
General | Other Eastern Religions | Religion & Spirituality | Subjects | Books
General | Spirituality | Religion & Spirituality | Subjects | Books
Similar Items:

The Fall: The Evidence for a Golden Age, 6,000 years of Insanity and the Dawning of a New Era

The Diamond in Your Pocket: Discovering Your True Radiance

Awareness

The Wisdom Way of Knowing: Reclaiming An Ancient Tradition to Awaken the Heart

Waking Up In Time: Finding Inner Peace In Times of Accelerating Change

ASIN: 1592400493
Release Date: 2004-02-19

Book Description

Through her popular interactive Dharma Dialogues (dharma meaning “truth” or “the way”), Catherine Ingram has helped thousands of students in their quest for awakening by encouraging them to give up the quest and let their own “heart intelligence” guide them in life. Through her work, Ingram has found that most people are imbued with “passionate presence,” but often overlook it because they are searching for something more dramatic elsewhere. In this book, she invites readers to simply to relax into their own passionate presence and the innate awakened qualities that come with this relaxation: Silence, Tenderness, Discernment, Embodiment, Authenticity, Delight, and Wonder. With illuminating anecdotes and personal reflections, she describes the seven traits, imparting a sense of the mystery of the world through direct experience, rather than through expounding any particular belief or tradition. Passionate Presence takes us on a heart journey that is an immediate experience of seven awakened qualities, speaking directly to the inherent wisdom within each of us. Inspiring and profound, it is a sojourn into the timeless wisdom secretly known by all.

Customer Reviews:

BEAUTIFUL AND PROFOUND.......2007-04-15

I bought this book because of E. Tolle's recommendation and I find it to be very inpirational and well written. It covers much of the same material as Tolle but in a different way that enriches and deepens the ideas. It is a book to read and reread.

A Breath of Fresh Air.......2006-07-22

I am now reading Passionate Presence for the second time, savouring the language, the feeling and the freshness of the author's approach. I strongly recommend this book to all who agree in principle about living in the 'now' but for whom the experience is elusive at best. This is authentic, well crafted and a joy to read.

Eye-Opener.......2005-08-27

After reading Passionate Presence, I realized that living in the past & future was such a waste of energy! Catherine's straight-forward advise is something so obvious, but something most of us miss....live in the present. You can't go back and change the past and you spend needless time worrying about the future and what might or might not be instead of enjoying what is right in front of us. I do know that I will spend less time worrying and more time enjoying what this wonderful world has to offer and not take things for granted. Thank you Catherine for providing such a simple but honest eye-opener.

Food for the soul.......2005-01-02

This lovely book shares the wisdom of a teacher of silent meditation and Dharma Dialogues on awakened awareness. It is truly food for the soul.

Catherine Ingram describes her personal experiences in seeking and finding peace in the Now. While mindfulness meditation was a major path, a spiritual teacher catalyzed major shifts in her consciousness. Ingram now teaches mindfulness, through silence, through shared lessons, and (even through the pages of this book) through her personal centeredness.

Seven topics are highlighted: Silence, Tenderness, Embodiment, Genuineness, Discernment, Delight and Wonder. Each is illustrated with lovely stories of Ingram and other seekers on the Path.

Particularly helpful for healing are suggestions for acknowledging the presence of an inner observer who is detached even in the midst of crisis and suffering; for treasuring each present moment rather than living in the past or future; and for accepting that we need not torture ourselves with guilt and remorse because each of us has a lifetime of lessons to learn - and each experience offers us opportunities to develop deeper compassion for others who have their own lessons and make mistakes that may impact negatively on us. We can fester in negative reactions to life that is past or in our anxieties about our future life - or we might just let go of the negativity and move on to the ever-present Now.

I was surprised to discover this book was immediately helpful in finding a stronger connection with my own center of quiet awareness.

There is also a pleasant current of practical advice.

I warmly recommend this book for a good read and re-read.

A Sigh of Relief.......2004-01-09

When I think about the teachings in Passionate Presence, the word that comes to me is RELIEF: Relief from the burdening belief that one must make a prodigious effort in order to live an awakened life; relief from the burden of ideas of what an "enlightened" person should be like; and relief from the burden of believing one's "I" stories. Once the reader understands the concept of letting go of beliefs, explained so artfully in early chapters, the qualities and experiences that are described in the rest of Passionate Presence are immediately available.
Catherine Ingram's lovely images and stories entice the reader back to the awareness of the moment. She has crafted an artful companion for one who desires to live in the mystery and beauty of an awakened life.

Experiencing Cancer: Quality of Life in Treatment

Average customer rating:

Experiencing Cancer: Quality of Life in Treatment
Kirsten Costain Schou
Manufacturer: OPEN UNIVERSITY PRESS
ProductGroup: Book
Binding: Paperback

Grief & Bereavement | Death & Grief | Health, Mind & Body | Subjects | Books

General | Self-Help | Health, Mind & Body | Subjects | Books

Health Care Delivery | Administration & Policy | Medicine | Subjects | Books

Public Health | Administration & Policy | Medicine | Subjects | Books

General | Medicine | Subjects | Books

General | Nursing | Medicine | Subjects | Books

General | Research | Medicine | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
ASIN: 0335198910

Average customer rating:

Experiencing Quality
Cynthia A. Lengnick-Hall , and Melissa G. Hartman
Manufacturer: Dryden Press
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Total Quality Management | Management & Leadership | Business & Investing | Subjects | Books
ASIN: 003009254X

Experiencing Quality: A Shopper's Guide to Whole Foods

Average customer rating:

This book covers all the bases.

Experiencing Quality: A Shopper's Guide to Whole Foods
Margaret M. Wittenberg
Manufacturer: Whole Foods Market
ProductGroup: Book
Binding: Paperback

General | Baking | Cooking, Food & Wine | Subjects | Books

General | Cooking, Food & Wine | Subjects | Books

Tanita BC533 Glass Innerscan Body Composition Monitor

ASIN: 0961961600

Customer Reviews:

This book covers all the bases........2005-07-01

This book covers all the bases. There are chapters on food additives, grains, legumes, fats and oils, sweeteners, supplements, medicinal herbs, plus the usual meats, fruits and vegetables. There are shopping tips and tons of recipes. This book would be useful to those who are new to the world of whole foods or to those who have been cooking and eating whole foods their whole lives.

Experiencing Pasadena: The needs, promises and tasks of an American city

Average customer rating:

Experiencing Pasadena: The needs, promises and tasks of an American city
Denise H Wood
Manufacturer: All Saints Episcopal Church
ProductGroup: Book
Binding: Unknown Binding
ASIN: B0006YLSA6

Average customer rating:

Experiencing Quality: A Shopper's Guide to Whole Foods

Manufacturer: Whole Foods Market, Inc
ProductGroup: Book
Binding: Paperback

Measuring the quality of life for patients experiencing chemotherapy-induced nausea ([North Park University Master of Science in Nursing research project)

Average customer rating:

Measuring the quality of life for patients experiencing chemotherapy-induced nausea ([North Park University Master of Science in Nursing research project)
Kathleen Bonnefoi
ProductGroup: Book
Binding: Unknown Binding

Book Description

John Elliot Cairnes (1823-1875) was an ardent disciple of John Stuart Mill, and is often regarded as 'the last of the Classical economists'. He wrote what was the definitive statement of the methodology of the classical school in The Character and Logical Method of Political Economy (1875) and defended Classical Ricardian doctrine throughout his life.

This six-volume set contains virtually all of the published work of Cairnes; it brings together, for the first time, all of his major works and almost all of his uncollected articles, pamphlets, and published letters. It is an essential resource for those studying the man himself, the tradition of Classical economy, and Irish intellectual history in the nineteenth century.

The set includes a new introduction contextualizing Cairnes's life and work and exploring the evolving reception of his ideas.

Book Description

Performance consulting is one of the hottest topics in the training field. Many training departments have changed their names and titles, along with mission and vision statements, to reflect consulting as their highest order of priority. Unfortunately, their definition of internal consulting is restricted to determining if training is needed, and, if not, what alternative solutions are available for solving an operational or organizational problem.

Customer Reviews:

A practical guide to management consultancy core skills.......1997-08-10

This book is used as the course book on advanced management consulting skills training courses by the Management Consultancy of Coopers & Lybrand in the UK. A simply structured but comprehensive book that challenges the reader to consider the role of a management consultant, and then provides insightful suggestions about how the role adopted will influence the choice of intervention styles. Contains several useful models and easy to remember techniques. Highly recommended.

Book Description

The one resource a creative professional must have -- and the only national resource for the fashion, advertising and creative industry. Includes vital information for any stage of a print production or marketing campaign including: * advertising agencies * animal agencies * client brand names * companies -- with contact names * fashion houses * locations/location finders * magazines -- with contact names * modeling agencies * photographers * photo and stylists respresentatives * stock photo houses * stylists

Fashion & Print 2001 : Image Makers Source of the Madison Avenue Handbook

Average customer rating:

Fashion & Print 2001 : Image Makers Source of the Madison Avenue Handbook
Tricia Blount
Manufacturer: Peter Glenn Publications
ProductGroup: Book
Binding: Paperback

General | Reference | Arts & Photography | Subjects | Books

Fashion | Photography | Arts & Photography | Subjects | Books

Commercial | Fashion | Arts & Photography | Subjects | Books

General | Philosophy | Nonfiction | Subjects | Books
ASIN: 0873142519

Book Description

Fashion & Print 2000 is a resource directory for all individuals in the fashion and print industries. This directory lists all agencies internationally, and also contacts at each agency. Long considered the "bible" or "Yellow Pages" of the modeling industry, Fashion & Print 2000 provides an all-inclusive directory with information relevant to anyone interested in producing a fashion and print campaign or beginning a career in fashion and print. Fashion & Print 2000 contains listings for: Worldwide model and talent agencies; Modeling schools; Casting directors; Personal managers; Modeling associations/conventions; Scouting companies; Composite companies; Computer software companies for the industry Fashion & Print 2000 is the unrivaled "directory of record" for everyone from aspiring models in search of agency representation to power bookers at the world's top agencies, along with international modeling schools, conventions, scouting organizations and support services.

The Image Makers Source - Madison Avenue Handbook

Average customer rating:

The Image Makers Source

The Image Makers Source - Madison Avenue Handbook
Peter Glenn
Manufacturer: Peter Glenn Pubns
ProductGroup: Book
Binding: Paperback

General | Reference | Arts & Photography | Subjects | Books

General | Fashion | Arts & Photography | Subjects | Books

Public Relations | Marketing & Sales | Business & Investing | Subjects | Books

General | Reference | Subjects | Books
ASIN: 0873142500

Book Description

This national resource covers the Fashion and Print Industries including ad agencies, fashion firms, modeling agencies, photographers, stylists & graphic designers.

Customer Reviews:

The Image Makers Source.......2004-02-23

blablablabl bla blab lbabal lablbf alsuir aldk jrua ke ueu ano seu nao sei de nada

Average customer rating:

Very Happy

Straightforward and practical

Highly recommended

great reference for writing a marketing plan

The Marketing Plan: A Handbook
Marian Burk Wood
Manufacturer: Pearson Prentice Hall
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
General | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

Marketing of High-Technology Products and Innovations (2nd Edition)

Marketing Management (12th Edition) (Marketing Management)

Marketing Plans, Sixth Edition: How to prepare them, how to use them

A Framework for Marketing Management, Second Edition

Framework for Marketing Management (3rd Edition)

ASIN: 0131485253

Customer Reviews:

Very Happy.......2007-02-19

This book is one of my favorite text books I am using right now for classes. I have an Entrepreneur Marketing class which this book is perfect for!

Straightforward and practical.......2003-01-26

Having no formal training in marketing, I was impressed by the straightforward way this book explains how to write a marketing plan. At times I'm tempted to go straight to the tactics-where should I advertise? What should I charge?-but this book prompted me to go back to the beginning, starting with my small business's situation, goals, and competition. This was the first time I've drafted a highly detailed, full-year marketing plan. I used the software packaged with the book as a starting point, but wound up creating a different format and order of topics for my finished plan.

Highly recommended.......2003-01-21

Although I've been in marketing for more than a decade, I got a lot out of this book. The checklists provided invaluable pointers about what to cover when writing a marketing plan. I also bookmarked many of the web sites listed in the appendix so I can use them for further research. The author peppers every chapter with lively, in-depth examples that sparked a couple of new ideas for my business. Even the sample marketing plan in the back of the book was a helpful guide for fleshing out my own thoughts. Highly recommended!

great reference for writing a marketing plan.......2002-12-29

this book is a great supplement to any intro marketing textbook or by itself -- taking you step by step through the process of writing a marketing plan. a practical book for anyone interested in learning/understanding how basic marketing concepts come together, or any new product managers out there not wanting to look like homer simpson ("DOH") when asked to write your first marketing plan. it'll help you frame your thoughts, create an outline of things to cover, and remind you of things you might otherwise forget to include. also serves as a great "cliff notes" type reference of the hefty marketing textbooks you devoured while in b-school.

Marketing Plan Handbook, The (3rd Edition)

Average customer rating:

Marketing Plan Handbook, The (3rd Edition)
Marian Burk Wood
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

ASIN: 0132237555

Book Description

How do you get your students actively engaged in applying concepts while writing a marketing plan? What types of tools would you like to help guide them along in the creation process? How do you integrate the ever-changing business environment into the idea of writing marketing plans?

Never has a carefully crafted, properly implemented marketing plan been more important to business success. The text illustrates how marketing planning is actually applied in consumer and business markets, in large and small companies, in traditional and online businesses, and in nonprofit organizations. To reinforce this real-world view, key examples also demonstrate how today’s global economy and dynamic business environment can cause marketers to change their plans as the situation evolves. Through specific features, the text encourages students to formulate imaginative, yet realistic, marketing plans.

The Preferred Provider's Handbook: Building A Successful Private Therapy Practice In The Managed Care Marketplace

Average customer rating:

The Preferred Provider's Handbook: Building A Successful Private Therapy Practice In The Managed Care Marketplace
William Poynter
Manufacturer: Routledge
ProductGroup: Book
Binding: Paperback

Compulsive Behavior | Mental Health | Health, Mind & Body | Subjects | Books

General | Psychology & Counseling | Health, Mind & Body | Subjects | Books

Psychoanalysis | Psychology & Counseling | Health, Mind & Body | Subjects | Books

Psychotherapy, TA & NLP | Psychology & Counseling | Health, Mind & Body | Subjects | Books

Practice Management & Reimbursement | Administration & Policy | Medicine | Subjects | Books

General | Medicine | Subjects | Books

General | Physician & Patient | Medicine | Subjects | Books

General | Reference | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

ASIN: 087630708X

The Magazine Article: How to Think It, Plan It, Write It

Average customer rating:

Useless rambling
A Collections Of Articles. That's It. Nothing Else.
Not quite sure
Peter Jacobi knows his stuff!
What a disappointment!

The Magazine Article: How to Think It, Plan It, Write It
Peter Jacobi
Manufacturer: Indiana University Press
ProductGroup: Book
Binding: Paperback

Journalism | Writing | Reference | Subjects | Books

Newspapers & Magazines | Writing | Reference | Subjects | Books

General | Reference | Subjects | Books
Similar Items:

ASIN: 0253211115

Customer Reviews:

Useless rambling.......2007-02-19

Not much more than a collection of anecdotes. Don't expect to learn much here. The section on interviewing, for instance, gives a couple of stories, then a brief guideline, with such original gems as "ask intelligent questions". Nothing on how to find the people to interview, how to connect with them, whether and what you should expect to pay, or how to actually conduct the interview.

A Collections Of Articles. That's It. Nothing Else........2006-11-30

The title should have been "How Your Articles Should Look" The book is a good read... It will get the "creative" juices flowing. Through article examples, the book shows you different methods on how your articles should look. If you're searching for a book that goes into the mechanics of article writing, this book is not it.

Not quite sure.......2004-01-29

Maybe I just didn't "get it." More likely my expectations were different than what the author intended. I was expecting "hundreds of ideas to spark my creativity" but got the same number of examples from Harpers, New Yorker, WSJ, Time and just about every other publication known to man, or so it seems. Yes I read some good, actually great, writing examples, but it never came together nor did I get the points being made. Perhaps I'll let it sit on the shelf a while and try again another day. For now, my recommendation is to pick up "How to Write Articles for Newspapers and Magazines" - more information in half the number of pages.

Peter Jacobi knows his stuff!.......2002-02-21

I'm halfway through this book and already have found ways to improve my writing. Copious examples that detail the text. I particulairly found the topic of story structure interesting - something which I had no previous knowledge.

What a disappointment!.......2001-05-30

This book was totally the opposite of what I was expecting - namely, practical down-to-earth steps in preparing a magazine article. Instead, it was filled with samples that could be called "motivational" but not the practical tips I seeking. I found the "Writer's Digest Handbook of Magazine Article Writing" by Jean Frederette to be much more of the nuts and bolts that I was looking for. Perhaps a more experienced writer would appreciate the powerful examples in this book; however, as a novice I need to know more tecnique than theory. My book will be shoved to the back of the bookcase for now.

Marketing Plan Workbook (Sunday Times Business Enterprise Guide)

Average customer rating:

A guide to principles and practical methods of marketing planning

Marketing Plan Workbook (Sunday Times Business Enterprise Guide)
John Westwood
Manufacturer: Kogan Page
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
ASIN: 074944178X

Book Description

Endorsed by the Sunday Times and the Institute of Directors

Customer Reviews:

A guide to principles and practical methods of marketing planning.......2006-03-03

Written by a sales and marketing professional with a lifetime of experience, John Westwood's The Marketing Plan Workbook is a guide to principles and practical methods of marketing planning. Chapters cover how to conduct a marketing audit, setting reasonable marketing objectives, advertising and sales promotion, budgets and income statements, writing and presenting a plan, and much more. Charts and graphs illustrate the points, and periodic exercises offer opportunities for the reader to reinforce his or her understanding. A "must-have" educational resource for marketing students, and a valuable refresher course for working professionals.

The Internet Marketing Plan: A Practical Handbook for Creating, Implementing and Assessing Your Online Presence

Average customer rating:

Outdated
Simple is best
Self centered and outdated
Not bad if you are at the VERY begining....
Out of date & Barely useful!

The Internet Marketing Plan: A Practical Handbook for Creating, Implementing and Assessing Your Online Presence
Kim M. Bayne
Manufacturer: John Wiley & Sons Inc (Computers)
ProductGroup: Book
Binding: Paperback

Strategy & Competition | Management & Leadership | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Web Marketing | Business & Culture | Computers & Internet | Subjects | Books

General | Computers & Internet | Subjects | Books
Similar Items:

Kotler on Marketing : How to Create, Win, and Dominate Markets

ASIN: 0471172952

Amazon.com

Kim Bayne's The Internet Marketing Plan provides a marketing plan geared toward Web commerce and covers the middle ground between marketing and Web technology. Marketers who are seeking the basics on Web site design or HTML-savvy technicians who are looking for marketing basics can use this book as an outline for their business plans.

Because Bayne's book is dense with information, it's easier to skip around rather than read it cover to cover. Activities augment some of the book's sections and you can use hands-on investigation to reinforce other concepts within the book. The Internet Marketing Plan's diskette contains documents, spreadsheets, and forms that guide the reader through marketing plan creation. Bayne also offers several worthwhile applications of Web technology that can fortify different areas of your company's business.

Customer Reviews:

Outdated.......2000-09-16

This book was great 2 years ago, now it's a history book.

Simple is best.......2000-04-14

I am also a small business and struggle to understand the technology that we need to know to keep up! Bayne's book is right on our office reference shelf along with Margo Komenar's Electronic Marketing.Writing a book and running a small business is hard work-give us a break!

Self centered and outdated.......1999-07-31

One could rewrite the book on half the pages- just take out the outdated references, the self-centered self-apraisals of the author plus the party-dialogues. Then- after you reduced the webpages listings to those that still exist and took out some of the too basic checklists- you might have a tool worthwhile spending $ 15 for. I was somewhat surprised that such reputable publisher would put its name behind such a book.

Not bad if you are at the VERY begining...........1999-06-09

There are some good ideas for those at the infant level of an internet presence. If you have already started, don't bother with this one. The format is very much like a school book which make navigation easy. No need to read from front to back.

Out of date & Barely useful!.......1999-04-15

The book needs serious updating being that it was written some time ago, and the Internet changes rapidly. However, if you would like to know what the Internet was like back in 1986, and are ready to base a marketing plan on this then the book's for you! I ordered this book hoping to find quantitative information and in depth advice on approaching the Internet from marketing stand point. It was hard to scrape the pages to come up with anything of use. A basic marketing plan outline, a beginners guide to the internet, and some common sense will bring you a lot further than this book. Some of the links in the bookmark file did not work. If you're online reading this, you basicaly have no use for the book!

Marketing Your City, U.S.A: A Guide to Developing a Strategic Tourism Marketing Plan

Average customer rating:

Marketing Your City, U.S.A: A Guide to Developing a Strategic Tourism Marketing Plan
Ronald A. Nykiel , and Elizabeth Jascolt
Manufacturer: Haworth Press
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Hospitality, Travel & Tourism | Industries & Professions | Business & Investing | Subjects | Books

General | Industries & Professions | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Production & Operations | Management & Leadership | Business & Investing | Subjects | Books

General | Travel | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

ASIN: 0789005913

How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach

Average customer rating:

Watch other reviews
Watch the 4 stars
Good as a reference book
Cutting edge, circa 1974
DISCIPLINED AND COMPREHENSIVE TO THE MAX

How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach
Roman G. Hiebing , and Scott W. Cooper
Manufacturer: Ntc Business Books
ProductGroup: Book
Binding: Hardcover

Strategy & Competition | Management & Leadership | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Writing Skills | Writing | Reference | Subjects | Books
Similar Items:

ASIN: 0844232025

Product Description

How to Write a Successful Marketing Plan is the definitive planning resource. It explains clearly, simply, and pragmatically how to prepare a marketing plan in a disciplined and comprehensive manner. It can be used as a planning guide by the inexperienced marketer and as a reference piece on planning by the experienced marketer. Insights into the planning process learned from thousands of practitioner, teaching and consulting hours are reflected in this edition's new chapters on setting communication goals, executing the plan, market research, and testing. In addition, each chapter has been expanded, resulting in 50% more "how to" information in this second edition. Valuable appendices offer even more information, ideas, worksheets, and sound thinking than ever before.

Customer Reviews:

Watch other reviews.......2004-02-27

Barry Callen works for the author. The other reviews are more accurate. This book is basic, dry and unreadable save for someone starting from scratch with no other available resources.

Watch the 4 stars.......2004-02-27

Barry Callen works for the author. Take his review with a big grain of salt. This book is basic, dry and uninspiring.

Good as a reference book.......2001-09-15

This is a good reference marketing plan book for novice people who are serious about learning the right process and fundational technique. Even it was printed in 10 years ago, I was surprised about it is very useful and not out of date at all. It is good to apply to enterprise software business as well, especially in the current market, solid marketing plan is one of key to evulate the product and company success. I have this book as a reference book if you have some budget to keep a few handy marketing books near you.

Cutting edge, circa 1974.......2000-02-28

If you're new to a methodical approach to planning a marketing program, this book probably will help you sort through the issues. For anyone experienced in strategy planning, the book comes across as a bit reductive and pedantic.

To be fair, the book does provide a workable structure that allows novice marketers to focus on the situational issues rather than scrambling just to identify the the required components of a plan. It also may serve as a journeyman-like reference for experienced marketers.

One more note: the book clearly predates the Internet and is very much oriented at the mass marketing of good, old-fashioned consumer products. Don't expect to shift your paradigm here!

DISCIPLINED AND COMPREHENSIVE TO THE MAX.......1999-09-05

If there is a more methodical and detailed approach to marketing planning, I haven't seen it in 20 years in the ad business. The workbook format and the authors' real world experience make this a practical and useful tool for developing a marketing communications plan. The benefit of this approach is that your plan has been viewed from every angle, built methodically and logically, tested against reality, and executed down to the most minute detail. These guys have definitely been around the block. This book is useful in the real world.

Business Plans Handbook: Business Plans for Marketing and Advertising Industries

Average customer rating:

Business Plans Handbook: Business Plans for Marketing and Advertising Industries

Manufacturer: The Gale Group
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Gale Group | By Publisher | e-Docs | Formats | Books
ASIN: B000079Y64
Release Date: 2002-10-22

How to Develop a Successful Advertising Plan

Average customer rating:

Developing a Successful Advertising Plan

How to Develop a Successful Advertising Plan
James Walter Taylor
Manufacturer: Ntc Business Books
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books
ASIN: 0844235261

Customer Reviews:

Developing a Successful Advertising Plan.......2001-01-25

This book is an eloquent statement of how you must communicate to overcome the clutter and confusion in your reader's mind. The authors make a strong point: Pick out something unique that matches the needs of some customers and differentiates you from the competition, and keep repeating your message. Do not dilute your message or broaden your positioning. I have seen many of my clients waste hundreds of millions of dollars by failing to heed these lessons, and I was delighted when I first read this book so that I could refer my clients to it. Read this book, use its lessons, and you will vastly increase your influence. In my own work, I find that 'stalled' thinking that delays organizational progress is normally influenced by poor communications. Some of the other stalls are tradition, disbelief, bureaucracy, procrastination, unattractiveness, and misconceptions. Learn your challenge your thinking habits in these areas, and you can have twenty times as much or the same results 20 times faster.

Book Description

Quality of Service (QoS) is a system of classifying data that helps guarantee that mission critical data gets through, no matter how busy a network is at any given moment. In this book expert Eric Seigel provides network administrators with practical, hands-on guidance to planning and implementing QoS solutions. He supplies guidelines for choosing the best QoS solution for a particular network and explains the application and network configuration requirements involved. Step-by-step guidance is also provided on how to build QoS solutions. Finally, currently available QoS technologies are given real-world assessments.

Customer Reviews:

Best QoS book on the market!.......2000-06-09

Was referred to this book and it is great. The first part of the book outlines techniques you would use to design a QoS Policy, and the end of the book talks about the different standards and protocols. Not only is the content good, but the writing and explanations are good too.

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