Harris Delaware Manufacturers Directory 2001 (Harris Delaware Manufacturers Directory)

Book Description

A meticulously reported expose uncovers exactly how the drug industry boosts sales and bilks consumers in the most lucrative prescription drug market in the world.

As the pharmaceutical industry invests more and more in the development of new drugs, true breakthroughs are few and far between. Into the breach comes a panoply of product-line extensions and me-too drugs aimed at grabbing market share. The industry plows its high profits back into research, but invests an equal or greater sum in flogging its products in every imaginable venue. Research studies are designed to support marketing claims. Many doctors all over the country get their first information about new drugs from a salesperson. And, increasingly, prescription drugs are pitched to consumers on TV and the internet with images of hope, terror, or chic. Evidence-based practice guidelines, which endeavor to get the right medicines to those who will benefit most, can't be heard over the din.

Having created an unprecedented number of "megabrands"--blockbuster drugs with huge sales--and undergone an extraordinary wave of consolidation, some drug companies now find themselves in a precarious position. Patents are expiring on flagship products. In order to sustain the growth Wall Street has come to expect, these companies must produce billions of dollars worth of new revenue--fast. But can Americans continue to bankroll Operation Grow Big Pharma? Must we swallow the bad with the good?

Customer Reviews:

Good points with good examples.......2007-03-23

This short book is a compilation of complaints against the US pharmaceutical industry (Big Pharma) and how it rips of American consumers and taxpayers. The points presented are as follows.
1. Big Pharma uses advertising to get consumers to buy the latest and most expensive drugs when cheap, generic ones often do the same or better job.
2. Big Pharma uses lobbyists to get lawmakers to extend patent protection for drugs about to lose patent protection.
3. Big Pharma benefits from a lot of federal research dollars, and reaps huge financial rewards from patents on ensuing drugs.
4. Big Pharma actively lobbies doctors to get them to use their drugs.
5. Big Pharma has gradually taken control of the R&D part of the industry, to the point that research data is often edited or massaged to make the drugs look good and cover up negative data.
6. Big Pharma uses all sorts of kickbacks and marketing tools to force people to buy the most expensive drugs in each class.
7. Big Pharma creates medical conditions thru advertising, in effect creating customers for their creations.

Many of these complaints are raised in other texts, but none as short and polemic as this one. The big is a quick read, and uses a lot of real life examples. Unfortunately, the book is somewhat incomplete; it should have provided tables and charts with more statistical data. There should also have been a chapter describing the entire process by which a new drug is created, tested, marketed, and finally distributed to consumers. All in all, an OK book.

A lot needs fixing.......2006-04-18

In 30 yrs. of working as a retail pharmacist I have heard my fair share of "bitching" about drug prices as the Denver Two Step refers to. People don't take care of themselves and many have at themselves to blame, in part, for the high prices they pay for drugs. This hardly leaves the pharmaceutical manufacturers off the hook, though. While they do spend many millions developing a new drug that makes it to the marketplace, they spend three times that amount in promotions and advertising for each such drug. Even foreign manufacturers set up plants in the U.S. because this is where the money for pharmaceuticals is made. Why do American drug companies charge American pharmacies much more for drugs than they do foreign pharmacies? Why do Americans travel to Mexico and Canada for drugs? You really can't blame a company in America for making profits; that's what capitalism is about. But it seems that 30 years ago, ethics was almost as important as profit, even in the drug industry. Drug companies have in part taken advantage of the pendulum swing from the days when the doctor "knew all" and the patient nothing to the current direct to consumer drug advertising that seems to maximize drug benefit and minimize drug adverse reactions to a public that is too willing to take a pill rather than do the things Ms. Denver points out which requires effort and behavioral change. Change by both the consumer (lose weight, exercise, decrease drug demand etc) and the drug companies would seem desirable. Drug company influence in Washinton is disproportionate to the 8% of medical costs they account for and with the Leapfrog and other "influential" groups behind them, they peddle way too much influence with an extremely large number of influential lobbyists. American consumers are getting "ripped" but they are complicit in the process too often. Blame is easier than change.

American Road Kill.......2006-04-05

The U.S. ranks #1 in amount of healthcare spending per person yet 37th in healthcare performance (World Health Organization). We are second-to-last of industrialized countries listed in disabled persons earning capacity (annex to Society-at-a-Glance 2002) and 17th in life expectancy (U.S. Department of Health and Human Services). Editorialist Nicholas Kristoff cites the C.I.A. World Factbook ranking the U.S. 42nd in infant mortality, a "national disgrace....that the average baby is less likely to survive in the U.S. than in Bejing or Havana" (New York Times; 1/12/05). According to Dr. Kenneth Liegner's testimony before the New York State Assembly Committee on Health (11/27/01), a 7-year-old Lyme disease patient was kept alive on expensive medication until, due to insurance company policy, "she died within one month of cessation of intravenous antibiotic treatment." Liegner adds, "Metropolitan Life Insurance Company had an important formative role in the creation of the National Institutes of Health. This raises the issue of possible ongoing undue influence of the insurance industry in setting national public health priorities".

On the other hand, although the U.S. is the only industrialized country with no pharmaceutical price cap, "The National Institutes of Health said rules designed to reduce conflicts of interest at the agency went too far. So instead of barring thousands of employees from owning stock in pharmaceutical and bio-technology companies, only about 200 senior employees will be affected...." ('NIH Revises Ethics Rule on Stock Ownership'; USA Today; 8/26/05). So it's not only insurance companies influencing public health policy.

Consider these non-profit healthcare CEO salaries buried in the 'Money' section of USA Today: Catholic Healthcare West CEO--$1 mil. + $896,000 expenses/allowances; Memorial-Sloan Kettering CEO--$2.3 mil. "with 2 surgeons making $1.6 mil. each"; Kaiser Permanente's Foundation Hospital outgoing President--$7.4 mil.; and Universal Health Services CEO--$16.2 million dollars in 2003 ('Non-profit Hospitals Top Salaries May Be Due For a Checkup'; USA Today; 9/30/2004).

Non-profit funds are procured under the guise of altruism but become organizational charity theft when used for extravagant salaries. The rationalization is that such salaries are necessary to attract leading professionals within a competitive system, and are a drop in the bucket compared to overall healthcare costs. But isn't that a most terrible commentary on America to say the economy demands we act as pigs with the charity money? Tragically, "Right-to-Life" proponents oppose universal healthcare, practicing socio-economic Darwinism in creating more American road kill.

The Big Fix:.......2006-03-09

This book made it much clearer to me how the pharmaceutical companies operate. Everyone should read this who takes prescription medications. A must read for all!!

SCREW YOU, JERRY FALWELL!.......2004-09-14

This is my personal response to anyone else throwing darts at this book by Katherine Greider. Let it be from now on that you eiether agree with Mrs. Greider on this issue, or you side with the Big Pharma terrorists.
As her father, the great muckraker William Greider demystified the U.S. Federal Reserve, K. Greider demystifies the big drug companies with their claims that they must have their way with public policy.
It would seem that a President who purports to be "pro-life" would waste no time pushing some PRICE CONTROLS so people could afford the prescription drugs they need.

2002 Pricing outlook for engineering resins: No big price hikes anytime soon. (Pricing Update).(Illustration)(Statistical Data Included): An article from: Plastics Technology

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2002 Pricing outlook for engineering resins: No big price hikes anytime soon. (Pricing Update).(Illustration)(Statistical Data Included): An article from: Plastics Technology
Debbie Galante Block
Manufacturer: Gardner Publications, Inc.
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Plastics Technology, published by Gardner Publications, Inc. on January 1, 2002. The length of the article is 2172 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: 2002 Pricing outlook for engineering resins: No big price hikes anytime soon. (Pricing Update).(Illustration)(Statistical Data Included)
Author: Debbie Galante Block
Publication: Plastics Technology (Magazine/Journal)
Date: January 1, 2002
Publisher: Gardner Publications, Inc.
Volume: 48 Issue: 1 Page: 57(3)

Article Type: Illustration, Statistical Data Included

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Ads as crucial to big game as the game itself.(Opinion) : An article from: San Diego Business Journal

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Ads as crucial to big game as the game itself.(Opinion) : An article from: San Diego Business Journal
Jim King
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Super Bowl | Football (American) | Sports | Subjects | Books

Book Description

This digital document is an article from San Diego Business Journal, published by Thomson Gale on January 30, 2006. The length of the article is 985 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Ads as crucial to big game as the game itself.(Opinion)
Author: Jim King
Publication: San Diego Business Journal (Magazine/Journal)
Date: January 30, 2006
Publisher: Thomson Gale
Volume: 27 Issue: 5 Page: 55(1)

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America's growing fringe economy: financial services for the poor and credit-challenged are big business.(fringe economy businesses)(businesses charging ... consumers): An article from: Dollars & Sense

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America's growing fringe economy: financial services for the poor and credit-challenged are big business.(fringe economy businesses)(businesses charging ... consumers): An article from: Dollars & Sense
Howard Karger
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

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Credit Ratings & Repair | Personal Finance | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Dollars & Sense, published by Thomson Gale on November 1, 2006. The length of the article is 4732 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: America's growing fringe economy: financial services for the poor and credit-challenged are big business.(fringe economy businesses)(businesses charging more to low-income or heavily indebted consumers)
Author: Howard Karger
Publication: Dollars & Sense (Newsletter)
Date: November 1, 2006
Publisher: Thomson Gale
Issue: 268 Page: 16(6)

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The Big Box Swindle: the true cost of the mega-retailers.(Interview)(Company overview): An article from: Multinational Monitor

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The Big Box Swindle: the true cost of the mega-retailers.(Interview)(Company overview): An article from: Multinational Monitor
Gale Reference Team
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Multinational Monitor, published by Thomson Gale on September 1, 2006. The length of the article is 4504 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: The Big Box Swindle: the true cost of the mega-retailers.(Interview)(Company overview)
Author: Gale Reference Team
Publication: Multinational Monitor (Magazine/Journal)
Date: September 1, 2006
Publisher: Thomson Gale
Volume: 27 Issue: 5 Page: 34(7)

Article Type: Interview, Company overview

Distributed by Thomson Gale

The Big Dry?(dry weather conditions)(Corn seeding rates) : An article from: Farm Journal

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The Big Dry?(dry weather conditions)(Corn seeding rates) : An article from: Farm Journal
Chad Lee
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Farm Journal, published by Thomson Gale on March 22, 2006. The length of the article is 965 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: The Big Dry?(dry weather conditions)(Corn seeding rates)
Author: Chad Lee
Publication: Farm Journal (Magazine/Journal)
Date: March 22, 2006
Publisher: Thomson Gale
Page: NA

Distributed by Thomson Gale

Big jump in firms seeking terrorism insurance in 2005.(Marsh Inc. report): An article from: Mortgage Banking

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Big jump in firms seeking terrorism insurance in 2005.(Marsh Inc. report): An article from: Mortgage Banking
Gale Reference Team
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Mortgage Banking, published by Thomson Gale on October 1, 2006. The length of the article is 793 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Big jump in firms seeking terrorism insurance in 2005.(Marsh Inc. report)
Author: Gale Reference Team
Publication: Mortgage Banking (Magazine/Journal)
Date: October 1, 2006
Publisher: Thomson Gale
Volume: 67 Issue: 1 Page: 178(1)

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Big LR houses rise in size, fall in dollars: fewer $600,000-plus permits issued in 2006.(Little Rock): An article from: Arkansas Business

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Big LR houses rise in size, fall in dollars: fewer $600,000-plus permits issued in 2006.(Little Rock): An article from: Arkansas Business
George Waldon
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Arkansas Business, published by Thomson Gale on January 15, 2007. The length of the article is 902 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Big LR houses rise in size, fall in dollars: fewer $600,000-plus permits issued in 2006.(Little Rock)
Author: George Waldon
Publication: Arkansas Business (Magazine/Journal)
Date: January 15, 2007
Publisher: Thomson Gale
Volume: 24 Issue: 2 Page: 1(4)

Distributed by Thomson Gale

Big names circle bowtie beauty.(Retail Markets) : An article from: Real Estate Weekly

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Big names circle bowtie beauty.(Retail Markets) : An article from: Real Estate Weekly
Linda Barr
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Real Estate Weekly, published by Thomson Gale on September 14, 2005. The length of the article is 860 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Big names circle bowtie beauty.(Retail Markets)
Author: Linda Barr
Publication: Real Estate Weekly (Magazine/Journal)
Date: September 14, 2005
Publisher: Thomson Gale
Volume: 52 Issue: 5 Page: 1S(2)

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Big oil profits from uncertainty. (By the Numbers).(Related article: Oil Gauge): An article from: Chief Executive (U.S.)

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Big oil profits from uncertainty. (By the Numbers).(Related article: Oil Gauge): An article from: Chief Executive (U.S.)
Daniel Tynan
Manufacturer: Chief Executive Publishing
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Chief Executive (U.S.), published by Thomson Gale on May 1, 2003. The length of the article is 662 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Big oil profits from uncertainty. (By the Numbers).(Related article: Oil Gauge)
Author: Daniel Tynan
Publication: Chief Executive (U.S.) (Magazine/Journal)
Date: May 1, 2003
Publisher: Thomson Gale
Page: 17(1)

Distributed by Thomson Gale

Book Description

Through years of teaching experience, John S. Lawson and John Erjavec have learned that it doesn't take much theoretical background before engineers can learn practical methods of data collections, analysis, and interpretation that will be useful in real life and on the job. With this premise in mind, the authors wrote ENGINEERING AND INDUSTRIAL STATISTICS, which includes the basic topics of engineering statistics but puts less emphasis on the theoretical concepts and elementary topics usually found in an introductory statistics book. Instead, the authors put more emphasis on techniques that will be useful for engineers. With fewer details of traditional probability and inference and more emphasis on the topics useful to engineers, the book is flexible for instructors and interesting for students.

Product Description

Much of what is measured in business, especially in safety, is governed by conventional wisdom. In many cases, there are absolutely no data to support the conventional wisdom, and often the evidence that does exist indicates that the conventional wisdom is wrong. This book improves on the conventional wisdom and help readers avoid misdirected decisions driven by flawed measures. The purpose of our book is to help others make better decisions because they have good measures based on sound theory of effective measurement. Rather than trying to lay out a set of procedures or practices that can used to improve safety, the authors hope to provide the theoretical knowledge that will enable the reader to understand and address the underlying causes of management-system problems.

Book Description

Pushing the Envelope, a survey history of the American aircraft (now aerospace) manufacturing industry, is the most comprehensive history on the subject ever completed. Though it covers the development of the industry from the beginnings of flight to the present, it provides far more than a simple chronology by analyzing key economic, military, technical, and international influences on the industry and showing how the industry has been instrumental in American military and technological leadership from its modest beginnings.

Using original sources whenever available, Pushing the Envelope focuses on the business of aircraft. It is neither an aeronautical nor a production history of the industry, although both aspects are addressed. Instead, Donald M. Pattillo features the development and production of aircraft in different periods in the context of aeronautical progress. Pushing the Envelope also establishes that the central fact of the industry's existence, its dependence on military contracts, has been simultaneously its greatest strength and greatest vulnerability. Even during periods of military expansion, Pattillo illustrates, it has always been an unstable and insecure enterprise.

Carefully researched, Pushing the Envelope also assesses the environmental impacts on the industry, including those pressures that have often led it into ethical dispute. Unlike any other technological industry, the unique qualities of the aircraft industry are truly paradoxical--although it provides vital technical and production capability to the nation, demand for its capabilities may be influenced by external developments that it cannot foresee or influence.

Pushing the Envelope transcends narrow disciplines, commingling aeronautical science and technology, business management, international business, the history of science and technology, national security studies, and international relations. Written in nontechnical language, it can easily be understood by a diverse audience, including industry and military professionals as well as the general public interested in aviation and technology. With Pushing the Envelope, Pattillo fills a most conspicuous gap in the literature of both aviation and industrial history.

Donald M. Pattillo is an educational consultant in Acworth, Georgia.

Pushing the Envelope : The American Aircraft Industry

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Pushing the Envelope : The American Aircraft Industry
Donald M. Pattillo
Manufacturer: University of Michigan Press
ProductGroup: Book
Binding: Paperback
ASIN: B000OLS0WU

Book Description

Royalty Free - ReadySetPresent (Inspirational Quotes): Keep your audience focused and engaged by using our carefully selected collection of thoughtful, witty and humorous quotes. Use in a presentation with an LCD projector, make handouts, and create overheads. This topic includes 25 quotes, slide transitions, clipart and animation. It is a must-have supplement for anyone interested in presenting on these or related topics. Packaged on 3.5" floppy disk/s. PC compatible. You may use this product over and over again.

Amazon.com

Mastering the Digital Marketplace, by Douglas Aldrich, is a sweeping, sometimes overwhelming, overview of managing in the new economy. Aldrich contends that the digital economy has changed all the rules, and businesses that fail to innovate, embrace new ideas, and shed the old ways are not likely to survive. This book, which is based on Aldrich's research at the A.T. Kearney management consulting firm, shows managers how to transform their products-and-services offerings, organizational culture, and even entire industries to keep pace with this revolutionary change.

Among the many points that Aldrich makes is that businesses must abandon their traditional command-and-control structures. Because today's consumers want quality, customization, and richer information around products and services, managers must learn to forego the "accountant mentality" and empower employees, giving them a mandate to experiment and try new ideas. He writes that companies "must leverage the entrepreneurial capabilities of its employees ... because they create the intellectual assets from which customers increasingly derive value."

Other areas that Aldrich touches on include everything from supply-chain and knowledge management to consumer behavior and privacy concerns. Any manager looking for a comprehensive and practical understanding of the new digital marketplace will find that Mastering the Digital Marketplace covers the territory. --Scott Harrison

Book Description

"This is our vision of what the promised digital land is likely to look like this is our advice on how to best prepare for it." - from Mastering the Digital Marketplace

As we head into the twenty-first century, what will separate the winners from the losers in the world of business? As Douglas Aldrich tells us in this comprehensive book, the leaders will be those CEOs who use information technology to its fullest potential across every area of operation, from streamlining internal processes to connecting with suppliers and customers. In short, the line between success and failure will be drawn between those who can function in the emerging digital economy and those who cannot.

Based on research developed within A. T. Kearney, this accessible resource provides a logical, step-by-step framework for surviving-and thriving-in the digital marketplace. Aldrich identifies key strategic areas that you as a corporate leader must consider before leading your company into the digital economy: the development of a powerful new consumer value proposition; time value and its impact on products and services; and the growth of new electronic networked business models.

In addition to presenting practical methods for developing business strategies around these concepts and organizing for their implementation, Aldrich offers three specific approaches to mastering the digital marketplace: intelligent products, intelligent markets, and intelligent organizations. Along with an array of diagnostic tools, as well as case studies of both successes and failures, here's where you'll find complete details on:
* The value of time
* Digital containers and content
* A new business model-the Digital Value Network (DVN)
* The evolution of organizational structures
* Creating digital value

Written by a leading authority in conjunction with one of today's leading global management consulting firms, this is a must read for anyone looking to understand-and master-the digital marketplace.

The Last Word on the Digital Economy

"Wall Street is increasingly focused on the value-added competencies of corporations. By outlining a practical guide to succeed in the digital economy, this book provides executives with a framework to maximize shareholder value. That's what makes this book such a valuable resource." - Elizabeth Mackay Chief Investment Strategist, Bear, Stearns & Co. Inc.

"The digital future is present! This fascinating book patiently guides you through today's high-tech arena with countless examples and valuable insight." - Stephen R. Covey Author of 7 Habits of Highly Effective People

"Mastering the Digital Marketplace is as good a navigational aid [to the electronic economy] as you will find anywhere. Doug Aldrich works with these issues every day, and his practical experience shines through on every page." - Thomas H. Davenport Professor of Management Information Systems Boston University School of Management

"Mastering the Digital Marketplace is a 'must read' for senior management if they intend to ensure the survival and growth of their companies in the digital economy . . . The case studies and vignettes provide invaluable lessons learned if only the reader takes the time to read and think." - John G. Sifonis Author of Net Ready: Corporation on a Tightrope and Dynamic Planning

"Mastering the Digital Marketplace challenges the imagination and exposes why our past experiences will not serve us as we invent our future in a digital universe." - Lloyd D. Ward Chairman and CEO, Maytag Corporation

Customer Reviews:

Goodnight Funny Man.......2004-01-09

Doug Aldrich, the author of this book, passed away on December 26, 2003. He will be missed by all that knew him.

Not worth the read.........2000-04-10

This book is definitely not worth the read. It should be noted that it is written by an AT Kearney dude and as an ex-EDSer I can see the resemblance of the consultants that made all consultants look bad. It had no substance but choose to use big words and complex evolved scenarios to provide the pretence of intelligence. It is everything bad about a pompous consultant roled into a book. Please note that the positive reviews of this book are all from the Dallas / Fort Worth area which is home to the AT Kearney legions. I gave it a 2 only because all reading is positive and it started off good.

Well worth the read.......1999-12-01

This book is NOT about eCommerce explicitly. Rather it is a sound work on the threats and opportunities presented by the all pervasive and ever expanding world of technology. Thankfully, it is not hysterical in tone urging you to rush out there and engage the nearest management consultant you can find, (the authour is one) but rather the book goes to great lengths to make the point that, if the technology is available to add value, then you'd better take advantage of it because your competitors will. The theme of adding value "as perceived by the customer" is really the major issue for the first half of the book. To substantiate this warning the book outlines the major themes of adding value to goods and services with several examples of how to do so. I felt the best section was on the importance of company structure and alignment along core competancies - the Value Based Organisation and how to achieve it, esp. Ch.9. The book is full of real-life and fictional case studies to illustrate each point it makes. It is written in plain english and is mostly jargon free. Do I have a criticism? Yes - Within Ch.9, one of the action points is for a company to have, or have had ABC - Activity Based Costing, the text makes a minor inflection that ABC is tough to implement - I have worked on a project putting in ABC - it is an utter nightmare! But all in all, very sound, accurate and GVFM.

An Intelligent and Useful Guide to the New Economy.......1999-11-16

As a regular reader of technology books, I have yet to come across a work that cuts through all of the e-cliches and e-hype. In Mastering the Digital Marketplace, Douglas Aldrich does a masterful job of explaining how the digital economy affects real businesses in the real world. I believe this is a must read for any executive responsible for making his company competitive in the new economy. The cases that Mr. Aldrich draws upon as examples provide clear and compelling illustrations of his thesis.

An Intelligent and Useful Guide to the New Economy.......1999-11-16

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