Puerto Rico Official Industrial Directory 2001-2002 (Puerto Rico Official Industrial Directory, 2001-2002)
Average customer rating: Not rated
    Puerto Rico Official Industrial Directory 2001-2002 (Puerto Rico Official Industrial Directory, 2001-2002)

    Manufacturer: Harris Infosource
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Business & Investing | Subjects | Books
    GeneralGeneral | Reference | Business & Investing | Subjects | Books
    DirectoriesDirectories | Catalogs & Directories | Reference | Subjects | Books
    GeneralGeneral | Reference | Subjects | Books
    ASIN: 9991751769

    Early Childhood Education: Postcolonial Perspectives from India
    Average customer rating: Not rated
      Early Childhood Education: Postcolonial Perspectives from India
      Radhika Viruru
      Manufacturer: Sage Publications
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Education | Nonfiction | Subjects | Books
      Preschool & KindergartenPreschool & Kindergarten | Education | Nonfiction | Subjects | Books
      ASIN: 0761995382

      Best Practices for Financial Advisors (Bloomberg Professional Library)
      Average customer rating: 3.5 out of 5 stars
      • I can't believe this got published !
      • Good reference
      • Don't waste your money on this one...
      • A must read for any financial advisor/wealth manager.
      • A must for investment & related professionals, vendors, etal
      Best Practices for Financial Advisors (Bloomberg Professional Library)
      Mary Rowland
      Manufacturer: Bloomberg Press
      ProductGroup: Book
      Binding: Hardcover

      Public FinancePublic Finance | Economics | Business & Investing | Subjects | Books
      GeneralGeneral | Business & Investing | Subjects | Books
      GeneralGeneral | Investing | Business & Investing | Subjects | Books
      GeneralGeneral | Finance | Accounting & Finance | Professional & Technical | Subjects | Books
      Similar Items:
      1. How to Become A Successful Financial Consultant How to Become A Successful Financial Consultant
      2. In Search of the Perfect Model: The Distinctive Business Strategies of Leading Financial Planners In Search of the Perfect Model: The Distinctive Business Strategies of Leading Financial Planners
      3. Getting Started as a Financial Planner: Revised and Updated Edition Getting Started as a Financial Planner: Revised and Updated Edition
      4. Questions Great Financial Advisors Ask... and Investors Need to Know Questions Great Financial Advisors Ask... and Investors Need to Know
      5. Storyselling for Financial Advisors :  How Top Producers Sell Storyselling for Financial Advisors : How Top Producers Sell

      ASIN: 1576600068

      Book Description

      Mary Rowland has distilled the experience of an elite group of 55 financial advisors into a compact handbook on excellence for planners of all kinds. Anyone managing money-fee-based planners, brokers, trust officers, attorneys, accountants-will reap scores of valuable tips and recommendations from 55 professionals considered by their peers to be among the best in the business. Based on hundreds of hours of group discussions among these top performers, Best Practices For Financial Advisors lays out practical steps for improving business quality, efficiency, and volume. It gives tested solutions for the most challenging problems financial planners face. Whether the concern is staying current, answering legal questions, earning client loyalty, or marketing new services, Best Practices For Financial Advisors has authoritative information on: Getting the best training and education; Legal steps to registering with the SEC and other key certifications; What due diligence means in practice; Avoiding, disclosing, and eliminating conflicts of interest; What to tell clients about fees, procedures, asset classes, and risk; Meeting fiduciary responsibilities-and the business benefits of putting the client first; Strateties that match clients with suitable investments; Ways to market services, retain the best clients, and attract business.

      Customer Reviews:

      1 out of 5 stars I can't believe this got published !.......2002-05-13

      This is really just a brochure for the financial planners that are profiled. What a waste.

      5 out of 5 stars Good reference.......2000-06-03

      I just started my financial practice and found this book to be a big help... Highly recommended for the beginer

      1 out of 5 stars Don't waste your money on this one..........1998-11-29

      This book is mediocre at best for professionals who know nothing about the business--there are much better ones out there. While the information in this book seems accurate, it was very shabbily put together. Don't waste your money on this one.

      5 out of 5 stars A must read for any financial advisor/wealth manager........1997-05-03

      This is a well laid out book, with great advice and tips for the beginner and expert. I thoroughly enjoyed it. Darin Schnall CFP,CPA/PF

      5 out of 5 stars A must for investment & related professionals, vendors, etal.......1997-03-16

      Extraordinary! I've just finished reading this book and it could only have been written by Mary Rowland - she's the best! It's fun, insightful, thoughtful, educational and chock full of useful information. Suffice it to say that anyone purporting to be a financial advisor should find a new career if they don't read this book. The list of readers shouldn't stop with the investment advisor. Vendors, fund and portfolio managers, wholesalers, regulators and related professionals would do well to have a copy of their own
      A Consumer's Guide to Financial Planning: How to Get the Best Plan for Your Money
      Average customer rating: Not rated
        A Consumer's Guide to Financial Planning: How to Get the Best Plan for Your Money
        Merle E. Dowd
        Manufacturer: Franklin Watts
        ProductGroup: Book
        Binding: School & Library Binding

        Public FinancePublic Finance | Economics | Business & Investing | Subjects | Books
        GeneralGeneral | Business & Investing | Subjects | Books
        ASIN: 053115517X
        Feathering Your Nest: The Retirement Planner (The Ids Financial Library)
        Average customer rating: Not rated
          Feathering Your Nest: The Retirement Planner (The Ids Financial Library)
          Lisa Berger
          Manufacturer: Workman Publishing Company
          ProductGroup: Book
          Binding: Paperback

          Public FinancePublic Finance | Economics | Business & Investing | Subjects | Books
          GeneralGeneral | Business & Investing | Subjects | Books
          Financial PlanningFinancial Planning | Personal Finance | Business & Investing | Subjects | Books
          ASIN: 1563052962

          Book Description

          Built around the one truism of retirement planning-the sooner the better--Feathering Your Nest is for anyone in their mid-thirties on up, proving them with accessible, realistic, and reassuring guidance for creating a nest egg.

          Written by a financial writer, the book offers simple exercises to map out a plan and set a dollar figure of what is needed. And then it shows how to grow wealth. Dozens of investment options are covered, while subsequent chapters cover the complexities of insurance, mortgages and reverse mortgages, health care, wills and trusts, and taxes.

          Did you know that if you take your $300,000 pension as a lump sum, the government will help itself to $93,000? Or that most retirees will need 60 to 80 percent of their pre-retirement income for a good 20 years after the last day on the job? Now you do--and Feathering Your Nest tells you what to do about it. 92,000 copies in print.
          Financial Advisor (Careers With Character)
          Average customer rating: Not rated
            Financial Advisor (Careers With Character)
            Sherry Bonnice
            Manufacturer: Mason Crest Publishers
            ProductGroup: Book
            Binding: Library Binding

            Public FinancePublic Finance | Economics | Business & Investing | Subjects | Books
            CareersCareers | People & Places | Children's Books | Subjects | Books
            GeneralGeneral | Ages 9-12 | Children's Books | Subjects | Books
            ASIN: 1590843134
            Protecting Your Practice (Bloomberg Professional Library) (Bloomberg Professional Library)
            Average customer rating: 5 out of 5 stars
            • Physician - Heal Thyself
            • An Essential Purchase
            Protecting Your Practice (Bloomberg Professional Library) (Bloomberg Professional Library)
            Katherine Vessenes
            Manufacturer: Bloomberg Press
            ProductGroup: Book
            Binding: Hardcover

            Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
            GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
            Labor & Industrial RelationsLabor & Industrial Relations | Economics | Business & Investing | Subjects | Books
            Public FinancePublic Finance | Economics | Business & Investing | Subjects | Books
            FinanceFinance | Business & Investing | Subjects | Books | Banks & Banking | Corporate Finance | Foreign Exchange | Inflation | Interest
            GeneralGeneral | Business & Investing | Subjects | Books
            GeneralGeneral | Investing | Business & Investing | Subjects | Books
            Business LawBusiness Law | Reference | Business & Investing | Subjects | Books
            GeneralGeneral | Reference | Business & Investing | Subjects | Books
            New Business EnterprisesNew Business Enterprises | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
            GeneralGeneral | Business | Law | Professional & Technical | Subjects | Books
            GeneralGeneral | Finance | Accounting & Finance | Professional & Technical | Subjects | Books
            GeneralGeneral | Reference | Subjects | Books
            Similar Items:
            1. Deena Katz's Tools and Templates for Your Practice: For Financial Advisors, Planners, and Wealth Managers Deena Katz's Tools and Templates for Your Practice: For Financial Advisors, Planners, and Wealth Managers
            2. In Search of the Perfect Model: The Distinctive Business Strategies of Leading Financial Planners In Search of the Perfect Model: The Distinctive Business Strategies of Leading Financial Planners
            3. Rattiner's Financial Planner's Bible: The Advisor's Advisor Rattiner's Financial Planner's Bible: The Advisor's Advisor
            4. Deena Katz on Practice Management: For Financial Advisers, Planners, and Wealth Managers Deena Katz on Practice Management: For Financial Advisers, Planners, and Wealth Managers
            5. Getting Started as a Financial Planner: Revised and Updated Edition Getting Started as a Financial Planner: Revised and Updated Edition

            ASIN: 157660053X

            Book Description

            A key resource for financial advisers from a leading authority on legal, compliance, and ethics issues, Katherine Vessenes's book shows how to build client relationships, grow a practice, comply with regulations, streamline a business, and avoid lawsuits in today's competitive and adversarial environment. This lively guide to compliance includes case studies, forms and checklists, and practical strategies.

            Customer Reviews:

            5 out of 5 stars Physician - Heal Thyself.......2001-05-11

            Financial advisors and professional insurance agents routinely make recommendations to clients regarding risk management. Whether it be on the subjects of taxes, investments, disability, death, etc., we know that our clients cannot reasonably expect to reach their goals without balancing risk and return. We have spent years gaining the proper education and developing our skills in order to do this. Yet, all too often we don't apply the same analysis and principles of risk management in our own world.

            "Protecting Your Practice" is a MUST read for anyone who is serious about maintaining high ethical standards and full compliance with the myriad of regulations that impact the financial planning profession. From examples to checklists to tips on proper E&O coverage, this book delivers!

            5 out of 5 stars An Essential Purchase.......2000-03-05

            Katherine Vessenes offers practical suggestions for financial advisors that will provide a professional liability shield that is essential. This book is not a collection of attorney admonitions, but a package of techniques and simple steps that can improve your practice and help yur clients love you.
            Financial Planner's Library
            Average customer rating: Not rated
              Financial Planner's Library
              Marcinko , and Fow
              Manufacturer: Aspen Pub
              ProductGroup: Book
              Binding: Hardcover

              GeneralGeneral | Business & Investing | Subjects | Books
              Planning & ForecastingPlanning & Forecasting | Management & Leadership | Business & Investing | Subjects | Books
              Legal ProfessionLegal Profession | One-L | Law | Subjects | Books
              Legal ProfessionLegal Profession | One-L | Law | Professional & Technical | Subjects | Books
              ASIN: 0735526095
              Financial Planner's Library 2001
              Average customer rating: Not rated
                Financial Planner's Library 2001
                FOWLER
                Manufacturer: Harcourt Professional Publishing
                ProductGroup: Book
                Binding: Hardcover

                GeneralGeneral | Business & Investing | Subjects | Books
                AccountingAccounting | Industries & Professions | Business & Investing | Subjects | Books | Auditing | Bookkeeping | Financial | General | Governmental | International | Management | Taxes
                GeneralGeneral | Finance | Accounting & Finance | Professional & Technical | Subjects | Books
                ASIN: 0156072041
                Professional Internet Advertising for Accountants and Financial Planners (World Business Library)
                Average customer rating: Not rated
                  Professional Internet Advertising for Accountants and Financial Planners (World Business Library)
                  USA International Business Publications
                  Manufacturer: Intl Business Pubns USA
                  ProductGroup: Book
                  Binding: Paperback

                  GeneralGeneral | Business & Investing | Subjects | Books
                  AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                  GeneralGeneral | Computers & Internet | Subjects | Books
                  ASIN: 073976490X
                  Financial Planner's Library
                  Average customer rating: Not rated
                    Financial Planner's Library

                    Manufacturer: Harcourt Professional Publishing
                    ProductGroup: Book
                    Binding: Unknown Binding

                    Financial PlanningFinancial Planning | Personal Finance | Business & Investing | Subjects | Books
                    GeneralGeneral | Personal Finance | Software | Computers & Internet | Subjects | Books
                    ASIN: 0156070375

                    Advances in Spatial Econometrics: Methodology, Tools and Applications (Advances in Spatial Science)
                    Average customer rating: Not rated
                      Advances in Spatial Econometrics: Methodology, Tools and Applications (Advances in Spatial Science)

                      Manufacturer: Springer
                      ProductGroup: Book
                      Binding: Hardcover

                      EconometricsEconometrics | Economics | Business & Investing | Subjects | Books
                      StatisticsStatistics | Economics | Business & Investing | Subjects | Books
                      Urban & RegionalUrban & Regional | Economics | Business & Investing | Subjects | Books
                      GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                      GeneralGeneral | Business & Investing | Subjects | Books
                      GeographyGeography | Earth Sciences | Professional Science | Professional & Technical | Subjects | Books
                      GeneralGeneral | Geography | Earth Sciences | Science | Subjects | Books
                      All Amazon UpgradeAll Amazon Upgrade | Amazon Upgrade | Stores | Books
                      Business & InvestingBusiness & Investing | Amazon Upgrade | Stores | Books
                      Professional & TechnicalProfessional & Technical | Amazon Upgrade | Stores | Books
                      ScienceScience | Amazon Upgrade | Stores | Books
                      All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                      Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
                      ProfessionalProfessional | Qualifying Textbooks - Fall 2007 | Stores | Books
                      ScienceScience | Qualifying Textbooks - Fall 2007 | Stores | Books
                      Similar Items:
                      1. Spatial Econometrics: Methods and Models (Studies in Operational Regional Science) Spatial Econometrics: Methods and Models (Studies in Operational Regional Science)
                      2. Spatial Econometrics and Spatial Statistics (Applied Econometrics Association) Spatial Econometrics and Spatial Statistics (Applied Econometrics Association)
                      3. Spatial and Spatiotemporal Econometrics, Volume 18 (Advances in Econometrics) Spatial and Spatiotemporal Econometrics, Volume 18 (Advances in Econometrics)
                      4. Spatial Data Analysis: Theory and Practice Spatial Data Analysis: Theory and Practice
                      5. Spatial Data Analysis in the Social and Environmental Sciences Spatial Data Analysis in the Social and Environmental Sciences

                      ASIN: 3540437290

                      Book Description

                      This book provides theoretical and methodological advances in specification and estimation of spatial econometric models, state-of-the-art information on the development of tools and software, and various applications. It introduces new tests and estimators for spatial regression models, including discrete choice and simultaneous equation models. The performance of techniques is demonstrated through simulation results and a wide array of applications related to economic growth, international trade, knowledge externalities, population-employment dynamics, urban crime, land use, and environmental issues. Newly developed software and programming tools are introduced. World-renowned experts in spatial statistics and spatial econometrics present the cutting edge of this field of research. The volume is relevant for academics with a theoretical interest in spatial statistics and econometrics and for practitioners looking for modern, up-to-date techniques to analyse spatial data.

                      The Handbook of Building Management and Indoor Air Quality
                      Average customer rating: Not rated
                        The Handbook of Building Management and Indoor Air Quality
                        George Benda
                        Manufacturer: Powers Educational Services
                        ProductGroup: Book
                        Binding: Hardcover

                        GeneralGeneral | Science | Subjects | Books
                        ASIN: 1880857006
                        Handbook of Indoor Air Quality Management
                        Average customer rating: Not rated
                          Handbook of Indoor Air Quality Management
                          Donald W. Moffat
                          Manufacturer: Prentice Hall
                          ProductGroup: Book
                          Binding: Hardcover

                          Total Quality ManagementTotal Quality Management | Management & Leadership | Business & Investing | Subjects | Books
                          Natural ResourcesNatural Resources | Economics | Business & Investing | Subjects | Books
                          Environmental ScienceEnvironmental Science | Earth Sciences | Science | Subjects | Books
                          GeneralGeneral | Science | Subjects | Books
                          GeneralGeneral | Environmental | Civil | Engineering | Professional & Technical | Subjects | Books
                          AirAir | Pollution | Environmental | Civil | Engineering | Professional & Technical | Subjects | Books
                          GeneralGeneral | Pollution | Environmental | Civil | Engineering | Professional & Technical | Subjects | Books
                          Heating, Ventilation & Air ConditioningHeating, Ventilation & Air Conditioning | Construction | Civil | Engineering | Professional & Technical | Subjects | Books
                          GeneralGeneral | Engineering | Professional & Technical | Subjects | Books
                          GeneralGeneral | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
                          TQMTQM | Quality Engineering | McGraw-Hill Engineering Store | McGraw-Hill | By Publisher | Books
                          ASIN: 0132353008
                          Indoor air quality : tools for schools : action kit (SuDoc EP 1.2:Q 2/16/CORR.)
                          Average customer rating: Not rated
                            Indoor air quality : tools for schools : action kit (SuDoc EP 1.2:Q 2/16/CORR.)
                            U.S. Environmental Protection Agency
                            Manufacturer: EPA AFT ASBO CAPE NEA PTA American Lung Association
                            ProductGroup: Book
                            Binding: Unknown Binding

                            AirAir | Pollution | Environmental | Civil | Engineering | Professional & Technical | Subjects | Books
                            ASIN: B00010V67K
                            Indoor air quality curriculum
                            Average customer rating: Not rated
                              Indoor air quality curriculum
                              Gail Benedict
                              Manufacturer: CSEA
                              ProductGroup: Book
                              Binding: Unknown Binding

                              AirAir | Pollution | Environmental | Civil | Engineering | Professional & Technical | Subjects | Books
                              GeneralGeneral | Building Types & Styles | Architecture | Professional & Technical | Subjects | Books
                              ASIN: B0006R988M
                              Indoor air quality tools for schools : action kit (SuDoc EP 1.2:Q 2/16)
                              Average customer rating: Not rated
                                Indoor air quality tools for schools : action kit (SuDoc EP 1.2:Q 2/16)
                                U.S. Environmental Protection Agency
                                Manufacturer: EPA
                                ProductGroup: Book
                                Binding: Unknown Binding

                                AirAir | Pollution | Environmental | Civil | Engineering | Professional & Technical | Subjects | Books
                                ASIN: B00010PWPM
                                Preventing indoor air quality problems in hot, humid climates: Problem avoidance guidelines
                                Average customer rating: Not rated
                                  Preventing indoor air quality problems in hot, humid climates: Problem avoidance guidelines
                                  J. David Odom
                                  Manufacturer: CH2MHILL
                                  ProductGroup: Book
                                  Binding: Unknown Binding

                                  GeneralGeneral | Architecture | Professional & Technical | Subjects | Books
                                  AirAir | Pollution | Environmental | Civil | Engineering | Professional & Technical | Subjects | Books
                                  ASIN: B0006QLQQK

                                  Development & Modes of Production in Marxian Economics: Harwood Fundamentals of Applied Economics
                                  Average customer rating: Not rated
                                    Development & Modes of Production in Marxian Economics: Harwood Fundamentals of Applied Economics
                                    A. Richards
                                    Manufacturer: Taylor & Francis
                                    ProductGroup: Book
                                    Binding: Hardcover

                                    Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                                    GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                                    GeneralGeneral | Business & Investing | Subjects | Books
                                    ResearchResearch | Education | Reference | Subjects | Books
                                    ASIN: 041526989X
                                    Development and Modes of Production in Marxian Economics: A Critical Evaluation (Fundamentals of Pure and Applied Economics, Vol 12)
                                    Average customer rating: Not rated
                                      Development and Modes of Production in Marxian Economics: A Critical Evaluation (Fundamentals of Pure and Applied Economics, Vol 12)
                                      Alan Richards
                                      Manufacturer: Harwood Academic Pub
                                      ProductGroup: Book
                                      Binding: Paperback

                                      TheoryTheory | Economics | Business & Investing | Subjects | Books
                                      GeneralGeneral | Business & Investing | Subjects | Books
                                      MarxismMarxism | Political Doctrines | Political Science | Social Sciences | Nonfiction | Subjects | Books
                                      SocialismSocialism | Political Doctrines | Political Science | Social Sciences | Nonfiction | Subjects | Books
                                      ASIN: 3718603322
                                      Theories of Development: Mode of Production or Dependency? (Class and Social Development Series)
                                      Average customer rating: Not rated
                                        Theories of Development: Mode of Production or Dependency? (Class and Social Development Series)
                                        Ronald Chilcote , and Dale L. Johnson
                                        Manufacturer: Sage Publications, Inc
                                        ProductGroup: Book
                                        Binding: Hardcover

                                        GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                                        MicroeconomicsMicroeconomics | Economics | Business & Investing | Subjects | Books
                                        TheoryTheory | Economics | Business & Investing | Subjects | Books
                                        Ethnic StudiesEthnic Studies | Special Groups | Social Sciences | Nonfiction | Subjects | Books
                                        ASIN: 0803919255

                                        Book Description

                                        Dependency theory is currently being challenged by a fresh application of classic Marxist principles combined with thinking from Marxist structuralism. The result is a body of work that emphasizes the importance of the mode of production rather than markets or exchange relations. Essays from opposing viewpoints have been collected in this volume to study the Third World and discuss the progressive or regressive role of capitalism in developing countries -- whether production in them is capitalist or pre-capitalist, and re-emphasize the importance of class relations in development. As a review of the complex theoretical issues involved and the intellectual history behind them, the book has much to offer both specialists and students.

                                        Time Management PowerPoint Quotes
                                        Average customer rating: Not rated
                                          Time Management PowerPoint Quotes
                                          Andrew E. Schwartz
                                          Manufacturer: A E Schwartz & Assoc
                                          ProductGroup: Book
                                          Binding: CD-ROM

                                          GeneralGeneral | Business & Investing | Subjects | Books
                                          Human Resources & Personnel ManagementHuman Resources & Personnel Management | Industries & Professions | Business & Investing | Subjects | Books
                                          TrainingTraining | Management & Leadership | Business & Investing | Subjects | Books
                                          GeneralGeneral | Business | Software | Computers & Internet | Subjects | Books
                                          ASIN: 1928950876

                                          Book Description

                                          Royalty Free - ReadySetPresent.com (Business Quotes): Keep your audience focused and engaged by using our carefully selected collection of thoughtful, witty and humorous quotes. Use in a presentation with an LCD projector, make handouts, and create overheads. This topic includes 25 quotes, slide transitions, clipart and animation. It is a must-have supplement for anyone interested in presenting on these or related topics. Packaged on 3.5" floppy disk/s. PC compatible.

                                          Clueless in Advertising
                                          Average customer rating: 2.5 out of 5 stars
                                          • Yet another spin to the clueless titles
                                          • Solid overview
                                          Clueless in Advertising
                                          Jim Aitchison , and May Lwin
                                          Manufacturer: Prentice Hall
                                          ProductGroup: Book
                                          Binding: Paperback

                                          GuidesGuides | Job Hunting & Careers | Business & Investing | Subjects | Books
                                          AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                                          Public RelationsPublic Relations | Marketing & Sales | Business & Investing | Subjects | Books
                                          ASIN: 013008378X

                                          Book Description

                                          What is it like to work in advertising? What career paths are available? How do you get a job in an agency?

                                          CLUELESS IN ADVERTISING is the first book with all the answers for students, jobseekers and new recruits. You will discover how advertising works, how ads are made, and how they are tested. Step behind the scenes in an advertising agency and find out all about the different jobs available in account management, creative and media.

                                          Pick up tips on how to make the most of an interview, what you need to say and show, and how headhunters can help you. PLUS: there's lots of advice from the world's top names in advertising and a great selection of ads to inspire you.

                                          This is the ONE book you need to get your career started!

                                          Customer Reviews:

                                          2 out of 5 stars Yet another spin to the clueless titles.......2004-03-21

                                          Like a formulaic layout and writing style, Jim and company continues to write title after title to attempt to "dominate" bookstores, but sadly, the content is more form than function, and shows the hollowness of the content. Still, if you are a book designer, this serves as a good example of layouts.

                                          3 out of 5 stars Solid overview.......2004-02-04

                                          A solid overview of the advertising industry. Gives some answers to questions students and people just getting into the business won;t find anywhere else. However, the book is pretty thin and small considering the price.
                                          Clueless in Marketing Communications
                                          Average customer rating: 2 out of 5 stars
                                          • Judging an elephant from its foot
                                          Clueless in Marketing Communications
                                          Jim Aitchison
                                          Manufacturer: Prentice Hall
                                          ProductGroup: Book
                                          Binding: Paperback

                                          GuidesGuides | Job Hunting & Careers | Business & Investing | Subjects | Books
                                          GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                                          ASIN: 0131028413

                                          Book Description

                                          What's it like to work in marketing? What career paths are there? How do you get a foot in the door?

                                          Clueless in Marketing Communications is the first book with all the answers for students, jobseekers and new recruits. Readers will discover how advertising works, how clients work with agencies and suppliers. Step behind the scenes and learn how marcom campaigns are created and implemented.

                                          Pick up tips on how to make the most of your job interview, what you need to say and show, and how headhunters can help your career take off.

                                          Clueless in Marketing Communications is the second book published in the Clueless series. The authors retain the same funky style of writing (the trademark of this series) and pedagogical format as that of Clueless in Advertising.

                                          Customer Reviews:

                                          2 out of 5 stars Judging an elephant from its foot.......2004-03-21

                                          To say that you know the entire marketing field having just advertising knowledge is akin to only managing to see the foot of an elephant and knowing the whole.

                                          101 Ways to Boost Your Web Traffic: Internet Promotion Made Easier, 2nd Edition
                                          Average customer rating: 4 out of 5 stars
                                          • It worked for me
                                          • SEO Hype vs. Solid Web Marketing
                                          • 101 Ways to Boost Your Web Traffic
                                          • worth every penny
                                          • Solid Advice
                                          101 Ways to Boost Your Web Traffic: Internet Promotion Made Easier, 2nd Edition
                                          Thomas Wong
                                          Manufacturer: Intesync
                                          ProductGroup: Book
                                          Binding: Paperback

                                          Web MarketingWeb Marketing | Business & Culture | Computers & Internet | Subjects | Books
                                          GeneralGeneral | Computers & Internet | Subjects | Books
                                          Similar Items:
                                          1. 101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic (101 Ways series) 101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic (101 Ways series)
                                          2. Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement
                                          3. Search Engine Optimization For Dummies, Second Edition (For Dummies (Computer/Tech)) Search Engine Optimization For Dummies, Second Edition (For Dummies (Computer/Tech))
                                          4. Internet Marketing for Less Than $500/Year: How to Attract Customers and Clients Online Without Spending a Fortune Internet Marketing for Less Than $500/Year: How to Attract Customers and Clients Online Without Spending a Fortune
                                          5. Increase Your Web Traffic in a Weekend, Increase Your Web Traffic in a Weekend,

                                          ASIN: 0963834967

                                          Book Description

                                          If You Build It, Will They Come?

                                          Too many Web site owners work on the if-you-build-it-they-will-come model for their sites. Unfortunately, those eagerly anticipated users dont always come. A Web site remains a passive media with limited visibility until you actively promote it to others.

                                          Web promotion is a challenging and laborious activity. The exponential growth of the Internet has further compounded this problem as more and more Web sites are being added daily. How can you beat the crowd and attract the largest possible traffic to your Web site? Internet and technology training expert Thomas Wong reveals the secrets used by top Internet promotion professionals in 101 WAYS TO BOOST YOUR WEB TRAFFIC. This powerful book spells out proven techniques that help you:

                                          - Increase your Web traffic easily and quickly
                                          - Save time and money associated with Web promotion
                                          - Reach out to a larger, more targeted audience
                                          - Get others to buy your ideas, products, and services
                                          - Earn the fame and fortune you deserve

                                          Your Web site can become as popular as the one you envy when you use 101 WAYS TO BOOST YOUR WEB TRAFFIC to get it noticed, listed, awarded, and visited by the millions of users on the Internet. You will learn how to bring them to your site and keep them coming back!

                                          Customer Reviews:

                                          5 out of 5 stars It worked for me.......2005-10-26

                                          I thoroughly enjoyed reading and applying the techniques in this well researched book. They can be broken down into three categories (1) New techniques: social networking, blogging, RSS, etc. (2) Popular techniques: search engine optimization, email marketing, viral marketing. (3) Outdated techniques: Usenet posting, autoresponder, etc. Overall, it's a solid book with up-to-date information. Highly recommended.

                                          4 out of 5 stars SEO Hype vs. Solid Web Marketing.......2005-07-05

                                          It's interesting to note that SEO has become such a hype. There is no silver bullet to getting Web traffic as this book has pointed out. SEO techniques are essentially spamming on different levels. Google, Yahoo! and MSN change their algorithm routinely to combat spamming. So any technique that you use would give you high ranking for a while, then your site ranking would disappear. I like this book because it presents a wide and effective approach. Quality contents, for example, will give your site a high ranking on the long run. Two reasons: 1. search engines like them, and 2. people like them which prompt them to link and that helps raise ranking in search engines.

                                          1 out of 5 stars 101 Ways to Boost Your Web Traffic.......2005-05-24

                                          I recently purchased 3 books through Amazon for the purpose of improving my web site traffic. I purchased this one based on the reviews I read here. Boy! did I get taken.

                                          This book has 10 chapters. Nine of them provide what I would call basic web site common sense and is oriented for an absolute beginner. The one chapter that has a bit of meat in it on how to modify your web pages to improve traffic just doesn't go into enough detail to be really worth while.

                                          If you want a good book, with a lot of meat in it, get "Search Engine Optimization for Dummies." You get a great deal of information right from the first page and plenty of advice on how to help you.

                                          5 out of 5 stars worth every penny.......2004-07-27

                                          great book for everyone in the field. wealth of information and resources on a wide range of topics. well written. this book keeps you interested all the way to the end as the author shares many creative ways to market to your desired audience. a must have, you will not regret this purchase.

                                          5 out of 5 stars Solid Advice.......2004-07-26

                                          This book is best described as a do-it-yourself guide. Instead of paying someone else thousands of dollars, I'm able to get many more leads after applying just some of the techniques in the book. I find the book easy to understand and use. There is a tendency to think the techniques are too simple to be useful. The key, however, is to test them out. The ones that produce great results are usually the ones that appear to be simple.

                                          101 Ways has helped me optimize my Web pages in a significant way. The advice on the use of Meta tags is a good example. I learn that most global search engines not longer use them. However, for international and intranet search engines, I will still need to set up web pages with meta tags. Solid advice like this is what motivates me to come back and write a good review for the book. So get it, use it, and profit by it!

                                          Engineering Complex Systems With Models and Objects
                                          Average customer rating: Not rated
                                            Engineering Complex Systems With Models and Objects
                                            David W. Oliver , Timothy P. Kelliher , and James G., Jr. Keegan
                                            Manufacturer: McGraw-Hill Companies
                                            ProductGroup: Book
                                            Binding: Hardcover

                                            MISMIS | Industries & Professions | Business & Investing | Subjects | Books
                                            Software DevelopmentSoftware Development | Software Design, Testing & Engineering | Programming | Computers & Internet | Subjects | Books
                                            Information SystemsInformation Systems | Software Engineering | Computer Science | Computers & Internet | Subjects | Books
                                            GeneralGeneral | Computer Science | Computers & Internet | Subjects | Books
                                            GeneralGeneral | Computers & Internet | Subjects | Books
                                            GeneralGeneral | Engineering | Professional & Technical | Subjects | Books
                                            Industrial TechnologyIndustrial Technology | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
                                            GeneralGeneral | Reference | Subjects | Books
                                            Look Inside Computer BooksLook Inside Computer Books | Trip | Specialty Stores | Books
                                            Look Inside Reference BooksLook Inside Reference Books | Trip | Specialty Stores | Books
                                            ASIN: 0070481881

                                            Book Description

                                            This book explains how to apply the most modern systems engineering modeling approaches not only to products, processes and business enterprises, but also to the description of the process of systems engineering. The result is an easily understood description of the systems engineering process which can be tailored to the many methodologies, notations and tools that compete for adoption. The book provides an engineering basis for: specification of near-optimal products and processes; tailoring the systems engineering process to commercial or aerospace projects; selection of a specific methodlogy and notation; selection and development of tools for automation; and training students in a systems development disciplines.
                                            Engineering Complex Systems With Models and Objects
                                            Average customer rating: Not rated
                                              Engineering Complex Systems With Models and Objects
                                              David W.; Kelliher, Timothy P.; Keegan, James G. Jr. Oliver
                                              Manufacturer: McGraw-Hill Companies
                                              ProductGroup: Book
                                              Binding: Paperback
                                              ASIN: B000OFK4WA

                                              Books:

                                              1. Report Of The Thirds Ad Hoc Meeting Of Intergovernment (Fisheries Report)
                                              2. Report of the World Food Summit: Five Years Later, 10-13 June 2002
                                              3. Research and Development Expenditure in Industry, 1987-2001 2003
                                              4. Residues Of Some Veterinary Drugs In Animals And Foods. Cefuroxime, Cypermethrin, Alpha-cypermethrin, Doramectin, Lincomycin, Melengestrol Acetate, Pirlimycin, ... No. 41/16 (Fao Food and Nutrition Paper,)
                                              5. Scottish Economic Statistics, 2004
                                              6. Simple Sep Sarsep Answer Book
                                              7. Small Scale Mining: A New Entrepreneurial Approach
                                              8. Stability of Potato Meristem Clones
                                              9. Statistics of Education: Education and Training Expenditures Since 1992-3 (Bulletin)
                                              10. Supply Estimates-revised And Supplementary Estimates: 2003-2004 Spring Supplementary Estimates

                                              Books Index

                                              Books Home

                                              Recommended Books

                                              1. The Egoscue Method of Health Through Motion: Revolutionary Program That Lets You Rediscover the Body
                                              2. The Encyclopedia of Trading Strategies
                                              3. Maison--Christian Liaigre
                                              4. Outside the Bungalow: America's Arts and Crafts Garden
                                              5. Leaving Microsoft to Change the World: An Entrepreneur's Odyssey to Educate the World's Children
                                              6. Option Volatility & Pricing: Advanced Trading Strategies and Techniques
                                              7. Tears of the Giraffe
                                              8. Bungalow Style: Creating Classic Interiors in Your Arts and Crafts Home
                                              9. Salons and Spas: The Architecture of Beauty
                                              10. Bloomsday: Ulysses in Boston