2002 Harris U.S. Manufacturers Directory: Midwest Edition (Harris Manufacturers Directory Midwest)
Average customer rating: Not rated
    2002 Harris U.S. Manufacturers Directory: Midwest Edition (Harris Manufacturers Directory Midwest)

    Manufacturer: Harris Infosource
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Reference | Business & Investing | Subjects | Books
    DirectoriesDirectories | Catalogs & Directories | Reference | Subjects | Books
    GeneralGeneral | Reference | Subjects | Books
    ASIN: 1556009097

    Guide to Doctoral Programs in Business & Management in the USA 2000 Edition
    Average customer rating: 2 out of 5 stars
    • I should have listened ... the book is a waste of money
    • Advertising Supplement
    • Too Few Programs Included
    • What a disappointment!
    Guide to Doctoral Programs in Business & Management in the USA 2000 Edition
    Education International
    Manufacturer: Education International
    ProductGroup: Book
    Binding: Paperback

    EducationEducation | Reference | Business & Investing | Subjects | Books
    BusinessBusiness | Graduate School Guides | Education | Reference | Subjects | Books
    GeneralGeneral | Graduate School Guides | Education | Reference | Subjects | Books
    GeneralGeneral | Reference | Subjects | Books
    ASIN: 1894122615

    Book Description

    Co-published with AACSB - The International Association for Management Education, the foremost authority on business education in the USA, this guide features in-depth three-page profiles of doctoral-level management degree programs. It also provides contact information on all 114 universities and four-year colleges offering doctoral management programs in the USA. Expert narrative by AACSB makes this the most authoritative guide to America's doctoral management programs available.

    Customer Reviews:

    1 out of 5 stars I should have listened ... the book is a waste of money.......2001-10-17

    When I read the reviews of other readers, I thought some of the comments could not be true. But after buying it myself, I totally agree with everyone's rating. The book is a waste of money. Especially when the authors keep emphasizing that this book is the only one of its kind on the market. The AACSB is supposed to be an informative and reliable source. If I were the AACSB, I would withdraw as soon as possible because this guide is not worth even a $1.

    2 out of 5 stars Advertising Supplement.......2001-09-28

    If you are interested in the university programs that paid to have themselves profiled in this book, then it might have some value to you. Otherwise, there was very little information on the majority of doctoral programs currently being offered in the United States. A big disappointment coming from an agency that would have complete information.

    3 out of 5 stars Too Few Programs Included.......2001-03-21

    After paying over twenty dollars for a copy, I wish I could find more information on more AACSB-accredited doctoral programs in this book. Towards the end of the book, there is a list of all such programs. However, detailed information is only available for a small subset. I do not think my money was well spent.

    2 out of 5 stars What a disappointment!.......2000-07-14

    I ordered this guide for the "40 in-depth profiles" of the most important schools, but found this guide completely missing the mark. There's no ranking whatsoever of the "top" schools. Also, if you look at the faculty lists for the schools that they *do* profile, you'll find that the top schools hire faculty from a very select 10-14 schools; a large portion of these schools are omitted from the "40 in-depth interviews" that this book promises. Nothing on Harvard, MIT, Northwestern, Carnegie-Mellon, Yale, Columbia, Berkeley, London School of Economics...these are the key schools where the faculty of the leading institutions are hired from. Yet there are plenty of write-ups on second- and third-tier schools...no offense, but if you want to discuss Doctoral programs, leaving out the top schools gives your "guide" virtually no credibility, despite your nod to the masses who aren't necessarily targeting the elitist institutions. One last point, some professional layout for the guide is in order. It looks like it was desktop published by someone on their home computer. Not to mention written by someone who is not familiar with the subject matter. The last point to add is that this claims to be "the only comprehensive guide to US doctoral business and management programs in print." Frankly, if the standards remain this low, it won't be the only guide for long.

    Fast Track to Waste-Free Manufacturing: Straight Talk from a Plant Manager (Manufacturing and Production)
    Average customer rating: 4 out of 5 stars
    • Not impressed
    • The Single Best Book on Lean Implementation
    • Superb! Excellently written!! Great learning tool !!
    • Excellent! Best In Class!!
    Fast Track to Waste-Free Manufacturing: Straight Talk from a Plant Manager (Manufacturing and Production)
    John W. Davis
    Manufacturer: Productivity Press
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Business & Investing | Subjects | Books
    Production & OperationsProduction & Operations | Management & Leadership | Business & Investing | Subjects | Books
    Quality ControlQuality Control | Management & Leadership | Business & Investing | Subjects | Books
    Industrial & TechnicalIndustrial & Technical | Chemistry | Science | Subjects | Books
    GeneralGeneral | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
    ManufacturingManufacturing | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
    Production, Operation & ManagementProduction, Operation & Management | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
    Solid Waste ManagementSolid Waste Management | Environmental | Civil | Engineering | Professional & Technical | Subjects | Books
    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
    Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
    ProfessionalProfessional | Qualifying Textbooks - Fall 2007 | Stores | Books
    ScienceScience | Qualifying Textbooks - Fall 2007 | Stores | Books
    Similar Items:
    1. Lean Thinking : Banish Waste and Create Wealth in Your Corporation, Revised and Updated Lean Thinking : Banish Waste and Create Wealth in Your Corporation, Revised and Updated
    2. World Class Manufacturing: The Lessons of Simplicity Applied World Class Manufacturing: The Lessons of Simplicity Applied
    3. Standard Work for the Shopfloor (Shopfloor Series) Standard Work for the Shopfloor (Shopfloor Series)
    4. All I Need to Know About Manufacturing I Learned in Joe's Garage: World Class Manufacturing Made Simple All I Need to Know About Manufacturing I Learned in Joe's Garage: World Class Manufacturing Made Simple
    5. Lean Production Simplified Lean Production Simplified

    ASIN: 1563272121

    Book Description

    Fast Track to Waste-Free Manufacturing: Straight Talk from a Plant Manager : John W. Davis details a new and proven system called Waste-Free Manufacturing (WFM) that rapidly deploys the lean process. Manufacturing in the United States is currently undergoing a major transition, yet large numbers of manufacturers simply do not recognize what it is all about. Many still operate under out dated manufacturing practices and do not see that the enemy is not the competition, but rather their own system of production. Batch, or mass, manufacturing is still the preferred system of production for most U.S.-based industry. But to survive, let alone become globally competitive, companies will have to put aside their old mass manufacturing paradigms and completely change their entire production system.

    WFM will give you step-by-step directions to making rapid, lasting changes. Davis has created 4 new drivers of WFM and has linked them so you know what order to do them in and when it is time to move to the next driver. He covers nearly every aspect of the lean revolution and provides essential tools and techniques you will need to implement WFM. He also addresses the critical management issues that will arise in any plant that is striving to be world class.

    Drawing from more than 30 years of manufacturing experience, John Davis gives you tools and techniques for eliminating anything that cannot be clearly established as value added. WFM is not a theory. It is a proven process, and one the author has successfully implemented. He shares with you from his own experiences in guiding manufacturers through this process. Davis fully details the journey of a factory that moved from mass to waste-free manufacturing in a matter of 24 months. This factory was nationally recognized by wall street analysts as an effective manufacturing model. You get to sit in on their meetings and learn from their triumphs and failures.

    So hold on to your hat, because you are about to learn how to do what most in the field of world class manufacturing tell you isnt possibleto rapidly deploy WFM and change the system of production. Filled with checklists, an ongoing case study, and, most important, strategies that will work, Fast Track to Waste-Free Manufacturing: Straight Talk from a Plant Manager will provide you with the principles and methodology for WFM and a road map for its implementation. All you need is the will, the focus, and a sense of urgency about the future of U.S. manufacturing. If you are a plant manager, foreman, supervisor, or executive who wants to quickly transform your factory into a world class manufacturer, Mr. Davis WFM methodology is must reading.

    Customer Reviews:

    2 out of 5 stars Not impressed.......2005-10-19

    I expected this to be written in a practical, bare-knuckels style similar to "The Goal". There are a few narrative pages like this scattered about the book (which are the highlight in my opinion), but less than 10% of the book is devoted to these pages. The bulk of the book is a clutter of every hackneyed acronym manufacturing consultants have used over the last couple of decades: Takt time, Toyota Production System (TPS), one piece flow, Workplace organization, U-flow, Error-free processing, JIT, Pull manufacturing, kanban, kaizen, SMED, contiunous improvement, lean manufacturing, 5S, you name the buzzword - its in there. The author seems to revel in this verbal masturbation. The book basically glosses over these flavor-of-the-month manufacturing concepts (assuming a level of knowledge of each) and compares them to each other. There is very little explanation of how to implement them, or how they were implemented in any of the companies the author says he worked for. There is a refreshing honesty that some of these concepts are useless (which you already know if manufacturing is your field) The book 'feels' very much like the work of a consultant and NOT a plant manager.
    I found almost nothing useful that I could apply to the small company where I work.

    5 out of 5 stars The Single Best Book on Lean Implementation.......2002-05-01

    John Davis takes a simple step-by-step approach in describing the transformation of a plant from a typical troubled operation to a lean operation. Davis focuses on basics and "how-to", not buzz words and jargon. Davis provides a framework that can be used by any plant manager who is trying to implement lean manufacturing concepts in a 'traditional' manufacturing setting. This can be used in high volume opertaions but is especially useful in low volume or job shop manufacturing, where the Toyota model with its manic focus on tact time is not always applicable. Davis focuses on workplace organization (using a 6C model which is an adaptation of the familiar 5S concept) as the basis of any lean transformation. This perspective alone is worth the price of the book because many lean efforts fail due to lack of fundamental workplace organization. If you are a plant manager or GM tasked with turning around a low performing operation, or you simply want a primer on Lean, this is the one to buy.

    5 out of 5 stars Superb! Excellently written!! Great learning tool !!.......1999-05-24

    Having worked as a facilitator, manager, and consultant transitioning fortune 500 manufacturing companies from batch to lean manufacturing operations since 1991, my hat is off to Mr. John Davis on his superb book "Fast Track to Waste Free Manufacturing." In my travels and teachings I have been exposed to hundreds of teachers, managers, and authors who profess to be experts in the tools, techniques, and principles of the Toyota Production System and lean organizational skills. However, few if any, have the true experience of being in a position responsible for the success of failure of its implementation. Having had the privilege of working with Mr. Davis in the early 90's as he developed his expertise in waste free manufacturing, I can attest that in this book, Mr. Davis does what he always did best. "He walks the talk." In this book, he takes you on a journey of successful implementation of waste free manufacturing and profitability. This is a must read for managers and associates who understand and belief in the tools, principles, and techniques of a waste free manufacturing organiztion and want to learn how to do it. In this book, Mr. Davis demonstrates the importance of focus, commitment, communications, and leadership in transforming a batch organization to a waste free, profitable organization. "For when a true leader has successfully completed his task....They will say we did it ourselves.

    5 out of 5 stars Excellent! Best In Class!!.......1999-04-28

    I've been researching and reviewing dozens of books on Suzaki, Womack and Jones, Liker, Hamel and Prahalad, Treacy and Wiersema, Womack, Jones and Roos, Schonberger, Imai,Shingo,Monden, et. al. This book is the first one I've found that provides both rationale for change and, most importantly, step by guidance on "how to" implement the necessary changes. Written in a style that is at times reminiscent of "The Goal", Mr. Davis offers suggestions, recommendations,and guidelines in an easily readable 264 pages that contain no unnecessary jargon, disconcerting statistics, nor is it part of a doctoral thesis meant to impress the academic community. One gets the feeling from reading this book that Mr. Davis has actually "been there"; that he has worked in a career in manufacturing and is truly speaking from experience. Take my word for it; if you want to read one book or recommend one book to your subordinates on the subject, this is the one! I am pleased to write this review and would be willing to communicate with anyone regarding my impressions

    SPSS 6.1 for Windows for the Business Student
    Average customer rating: Not rated
      SPSS 6.1 for Windows for the Business Student

      Manufacturer: Prentice Hall College Div
      ProductGroup: Book
      Binding: Hardcover

      StatisticsStatistics | Economics | Business & Investing | Subjects | Books
      GeneralGeneral | Business & Investing | Subjects | Books
      GeneralGeneral | Software | Computers & Internet | Subjects | Books
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      ASIN: 0134860853

      The ISO 9000 Assistant, ISO 9000 Information and Implementation Tool for Manufacturing Industries
      Average customer rating: Not rated
        The ISO 9000 Assistant, ISO 9000 Information and Implementation Tool for Manufacturing Industries
        Rc & Associates
        Manufacturer: R C & Associates
        ProductGroup: Book
        Binding: CD-ROM

        Quality ControlQuality Control | Management & Leadership | Business & Investing | Subjects | Books
        Total Quality ManagementTotal Quality Management | Management & Leadership | Business & Investing | Subjects | Books
        Quality ControlQuality Control | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
        ASIN: 1896712150

        Book Description

        CD-ROM for Word 6.0 (or greater) for Windows 95. Content: quality system and documentation model, checklist, implementation plan and schedule, documentation development process.

        Based on the principle "one picture is worth a thousand words", this information and implementation tool provides fast and easy access to information on ISO 9000 requirements and assists with the effective implementation planning as well as the development of required documentation of an ISO 9000 quality system.

        If you want to know more about ISO 9000, to get a general overview or to look at specific requirements and their compliance such as management review, document control, calibration, preventive maintenance, etc., etc., browse through the comprehensive quality system model in an applied environment or select areas or activities of particular interest to you. See how others are meeting the requirements of the standard.

        Use the comprehensive on-line documentation model and che! cklist for the development of required documentation. Follow the implementation plan and schedule if you need assistance with the implementation planning of ISO 9000 in your organization.

        This hands-on and result oriented tool puts you quickly on the right track and facilitates the preparation and implementation of ISO 9000.

        The Economic North-South Divide: Six Decades of Unequal Development
        Average customer rating: Not rated
          The Economic North-South Divide: Six Decades of Unequal Development
          Kunibert Raffer , and Hans Wolfgang Singer
          Manufacturer: Edward Elgar Publishing
          ProductGroup: Book
          Binding: Hardcover

          Policy & Current EventsPolicy & Current Events | Popular Economics | Business & Investing | Subjects | Books
          GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
          Development & GrowthDevelopment & Growth | Economics | Business & Investing | Subjects | Books
          Economic Policy & DevelopmentEconomic Policy & Development | Economics | Business & Investing | Subjects | Books
          Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
          GeneralGeneral | Business & Investing | Subjects | Books
          GeneralGeneral | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
          ASIN: 1840641525

          Book Description

          Since the 1940s, development thinking has been the subject of fierce debate and continual evolution. The authors of this book trace the ideas that have driven changing approaches to development, focusing also on the Prebisch-Singer Thesis, which seeks to explain the widening gaps between rich and poor nations, caused by unequal distribution of trade benefits. They discuss both aid during and after the cold war, and the rise and subsequent liberalization crisis of the Asian `Tiger Economies'.

          The Economic North-South Divide goes on to explore the structural roots of the debt crisis and considers the impact of debt management on North-South economic relations, exposing certain double standards that tilt global markets further against the South. Encouraged by recent successful opposition to neoliberalism, the authors finally propose ideas for a world where people seem to matter.

          This book is a welcome addition to the debate and will appeal to anyone interested in economic development and history.
          THE ECONOMIC NORTH-SOUTH DIVIDE: SIX DECADES OF UNEQUAL DEVELOPMENT
          Average customer rating: Not rated
            THE ECONOMIC NORTH-SOUTH DIVIDE: SIX DECADES OF UNEQUAL DEVELOPMENT

            Manufacturer: Edward Elgar Cheltenham, UK, and Northampton, MA
            ProductGroup: Book
            Binding: Paperback
            ASIN: B000I9YW6G
            The Economic North-South Divide: Six Decades of Unequal Development
            Average customer rating: Not rated
              The Economic North-South Divide: Six Decades of Unequal Development
              Kunibert Raffer
              Manufacturer: NY
              ProductGroup: Book
              Binding: Paperback
              ASIN: B000MUBQCY

              The 1998 Team and Organization Development Sourcebook
              Average customer rating: Not rated
                The 1998 Team and Organization Development Sourcebook

                Manufacturer: Mcgraw-Hill
                ProductGroup: Book
                Binding: Hardcover

                GeneralGeneral | Organizational Behavior | Business & Investing | Subjects | Books
                Exports & ImportsExports & Imports | Economics | Business & Investing | Subjects | Books
                GeneralGeneral | Business & Investing | Subjects | Books
                Human Resources & Personnel ManagementHuman Resources & Personnel Management | Industries & Professions | Business & Investing | Subjects | Books
                TeamsTeams | Management & Leadership | Business & Investing | Subjects | Books
                TrainingTraining | Management & Leadership | Business & Investing | Subjects | Books
                Almanacs & YearbooksAlmanacs & Yearbooks | Reference | Subjects | Books | Almanacs | Yearbooks & Annuals
                ASIN: 0070580014

                Book Description

                Here is the third annual edition of the popular sourcebook that gives you direct access to some of the most effective new tools being used to build more cohesive and productive terms. With nearly 40 reproducible activities, questionnaires, job aids, handouts and "how-to" articles, it's sure to spark your thinking and substantially facilitate your materials development time. A broad range of topics are covered: assessment of team and organizational functioning; conflict resolution; facilitating teams; managing and leading a change.
                The 2000 Team and Organization Development Sourcebook (Team & Organization Development Sourcebook)
                Average customer rating: 4 out of 5 stars
                • Very insightful and cutting edge ideas
                The 2000 Team and Organization Development Sourcebook (Team & Organization Development Sourcebook)

                Manufacturer: Mcgraw-Hill
                ProductGroup: Book
                Binding: Ring-bound

                GeneralGeneral | Business & Investing | Subjects | Books
                Human Resources & Personnel ManagementHuman Resources & Personnel Management | Industries & Professions | Business & Investing | Subjects | Books
                ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                TeamsTeams | Management & Leadership | Business & Investing | Subjects | Books
                TrainingTraining | Management & Leadership | Business & Investing | Subjects | Books
                Vocational GuidanceVocational Guidance | Job Hunting & Careers | Business & Investing | Subjects | Books
                GeneralGeneral | Reference | Subjects | Books
                ASIN: 0071352988

                Book Description

                The 2000 Team and Organization Development Sourcebook is the fifth annual edition of a yearly sourcebook filled with experiential learning exercises, questionnaires, job aids, and "how-to" articles. Each tool can be easily removed and photocopied for distribution to team members! The 2000 Sourcebook will contain approximately 40 tools to build teams and organizations. These kinds of tools will include: a team activity (a game, exercise, or learning task that develops knowledge, attitudes, or skills); an assessment instrument (evaluative tool intended to build awareness, provide feedback about a specific situation and promote individual or group reflection); a helpful handout (succinct description of practical tips that help when developing individuals, teams, or organizations); a practical guide ("how to" article containing useful ideas and guidelines for implementing an idea or initiative). All of the resources in the sourcebook have a direct practical application to the daily work of trainers, consultants, and Human Resources Development (HRD) professionals. Topics may include: assessment of team functioning, conflict resolution, cooperative and trust building, creative problem solving, customer service, goal setting and planning, facilitating teams, managing and leading change, organizational initiatives, quality and continuous improvement, team development.

                Customer Reviews:

                4 out of 5 stars Very insightful and cutting edge ideas.......2001-02-07

                This collection of articles was very insightful and on the cutting edge. I found the article by Christine Brinkley especially useful in molding my thinking around creating performance measurement and evaluating teams. It will form the basis of a new program of assessment within our organization.
                The 1997 McGraw-Hill Team and Organization Development Sourcebook
                Average customer rating: Not rated
                  The 1997 McGraw-Hill Team and Organization Development Sourcebook
                  Mel Silberman
                  Manufacturer: Mcgraw-Hill
                  ProductGroup: Book
                  Binding: Paperback

                  GeneralGeneral | Business & Investing | Subjects | Books
                  Human Resources & Personnel ManagementHuman Resources & Personnel Management | Industries & Professions | Business & Investing | Subjects | Books
                  ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                  TeamsTeams | Management & Leadership | Business & Investing | Subjects | Books
                  Vocational GuidanceVocational Guidance | Job Hunting & Careers | Business & Investing | Subjects | Books
                  Almanacs & YearbooksAlmanacs & Yearbooks | Reference | Subjects | Books | Almanacs | Yearbooks & Annuals
                  ASIN: 0070578389

                  Vault Guide to the Top Advertising & Public Relations Employers, 2007 Edition (Vault Guide to the Top Advertising & PR Employers)
                  Average customer rating: Not rated
                    Vault Guide to the Top Advertising & Public Relations Employers, 2007 Edition (Vault Guide to the Top Advertising & PR Employers)
                    Vault Editors
                    Manufacturer: Vault, Inc.
                    ProductGroup: Book
                    Binding: Paperback

                    GeneralGeneral | Job Hunting & Careers | Business & Investing | Subjects | Books
                    GuidesGuides | Job Hunting & Careers | Business & Investing | Subjects | Books
                    Job Markets & AdviceJob Markets & Advice | Job Hunting & Careers | Business & Investing | Subjects | Books
                    GeneralGeneral | Business & Investing | Subjects | Books
                    AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                    Public RelationsPublic Relations | Marketing & Sales | Business & Investing | Subjects | Books
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                    1. Vault Career Guide to Marketing and Brand Management, 2007 Edition (Vault Career Guide to Marketing & Brand Management) Vault Career Guide to Marketing and Brand Management, 2007 Edition (Vault Career Guide to Marketing & Brand Management)
                    2. Vault Guide to the Top Broadcast & Entertainment Employers, 2007 Edition (Vault Guide to the Top Media & Entertainment Employers) Vault Guide to the Top Broadcast & Entertainment Employers, 2007 Edition (Vault Guide to the Top Media & Entertainment Employers)

                    ASIN: 1581314558

                    Book Description

                    In this third edition, Vault brings its famed journalistic, insider approach to advertising and public relations employers. The Guide provides information on top employers, including Young & Rubicam, Ogilvy & Mather Worldwide, BBDO Worldwide, J. Walter Thompson Co., Leo Burnett Co., Saatchi & Saatchi, and more.
                    Vault Career Guide to Advertising and Public Relations
                    Average customer rating: Not rated
                      Vault Career Guide to Advertising and Public Relations

                      Manufacturer: Vault Reports Inc
                      ProductGroup: Book
                      Binding: Paperback

                      GeneralGeneral | Business & Investing | Subjects | Books
                      AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                      ASIN: 1581311508

                      How to Think Like the World's Greatest Marketing Minds
                      Average customer rating: 3 out of 5 stars
                      • If you are studying Marketing, you should read it.
                      • Insightful!
                      • High School Book Report Quality
                      How to Think Like the World's Greatest Marketing Minds
                      Marcia Layton Turner
                      Manufacturer: McGraw-Hill Companies
                      ProductGroup: Book
                      Binding: Hardcover

                      Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
                      LeadershipLeadership | Management & Leadership | Business & Investing | Subjects | Books
                      Job Hunting & CareersJob Hunting & Careers | Business & Investing | Subjects | Books | General | Guides | Interviewing | Job Hunting | Job Markets & Advice | Resumes | Vocational Guidance | Volunteer Work
                      GeneralGeneral | Business & Investing | Subjects | Books
                      GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                      EducationEducation | Reference | Business & Investing | Subjects | Books
                      EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
                      ASIN: 0071360700

                      Book Description

                      In today's world of colossal consolidation and mega-mergers, business success relies more than ever upon ingenious branding methods, top-notch publicity schemes, and cutting-edge marketing plans to insure that one's organization stands out above all others. And the icons profiled in this invaluable book of business lessons are the undisputed masters of stand-out marketing. Author Marcia Layton Turner showcases the classic marketing master-plans of our time and lays out a refreshingly practical methodology that can be used by executives and entrepreneurs in any industry who are looking to duplicate the success of such legends as Geoffrey Moore, Phil Knight, and Martha Stewart.

                      Customer Reviews:

                      4 out of 5 stars If you are studying Marketing, you should read it........2001-10-05

                      First of all, I am really appreciated the good job the author has done. This book is very suitable for marketing student like me. It gives me many insights and I have learnt so much from the book. Let discuss them in detail.

                      1.Well-organized structure
                      The book is divided into 2 parts: Doers and Thinkers. In the Doers part, the author tells me the action the Doers have done in order to success. In the Thinkers part, the author explained clearly the concepts of each Thinker. Besides, with the heading in each chapter, it is really easy for me to catch the main point.

                      2.Famous example
                      The people and the companies involved in the 11 cases are very famous, for example, Nike, Coca-Cola etc. These topics really draw my attention and arise my interest. Moreover, as I am quite familiar with the parties involved, it is much easier for me to understand each case.

                      3.Future trend of the marketing
                      The book informs me with the latest theories of Marketing such as CRM, High-Tech Marketing. I think it is very useful for me (marketing student) to understand the future trend of marketing.

                      However, there is a major drawback of the book, the author didn¡¦t link up each chapter, it would be much better for us to remember if there is connection between each case. For example, the author should tell us the common points of Guru Doers.
                      Thus, a summary should be provided.

                      4 out of 5 stars Insightful!.......2001-04-11

                      Marcia Layton Turner presents a compelling compilation of ideas from well-known marketing gurus. Some have been the heads or marketing directors of major companies; others are primarily known as consultants, speakers or academics. Even Madonna, successful marketer of herself as a product, is included in the mix, along with Martha Stewart. After a brief introduction of those profiled, Turner focuses on how they succeeded. She offers their main ideas for marketing effectiveness, followed by a summary listing the main marketing principles derived from each profile. The book is clearly organized, so that even those who are already familiar with the individuals profiled will find helpful, interesting highlights. Those who are not familiar with these luminaries will enjoy this excellent introduction. We ... recommend this book not only to executives, managers and company owners, but also to worshippers of Madonna and Martha.

                      1 out of 5 stars High School Book Report Quality.......2001-03-13

                      With a book title like Marketing Minds - you would think you would get some keen insight - but that is not what you get from Marcia Layton Turner's brief, unsubstantial book. Surprisingly she does not seek out these marketing minds to speak to them and only offers us a short bio and some quotes from third sources. It really reads like a high school book report and offers zero insight. There is one passage which stands out. She writes, "Remember the Tylenol tampering scare? In contrast to executives in that situation, Nike made all the right moves (with sweat shop negative PR)" - are you kidding me - that is completely backwards. Unbelievable - a published book with this kind of a factual error! Don't waste your time.
                      Las Mas Grandes Mentes De Marketing Del Mundo/How to Think Like The World's Greatest Marketing Minds: Lecciones De Negocios De Maestros De Marketing / Business Lessons from Marketing Masters
                      Average customer rating: Not rated
                        Las Mas Grandes Mentes De Marketing Del Mundo/How to Think Like The World's Greatest Marketing Minds: Lecciones De Negocios De Maestros De Marketing / Business Lessons from Marketing Masters
                        Marcia Layton Turner
                        Manufacturer: Panorama Mexico
                        ProductGroup: Book
                        Binding: Paperback

                        GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                        SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
                        MercadotecniaMercadotecnia | Mercadeo y Ventas | Negocios e inversiones | Libros en español | Formats | Books
                        No-FicciónNo-Ficción | Libros en español | Formats | Books | Automotriz | Ciencias Sociales | Crimen y Criminales | Educación | Estudios de la Mujer | Feriados | Filosofía | Gobierno | Hechos Verídicos | Planeamiento Urbano y Desarrollo | Política | Sucesos de Actualidad | Transportación
                        Dirección ComercialDirección Comercial | Profesional y Técnico | Libros en español | Formats | Books
                        ASIN: 9683810888
                        How to Think Like the World's Greatest Marketing Minds
                        Average customer rating: Not rated
                          How to Think Like the World's Greatest Marketing Minds
                          Marcia Layton Turner
                          Manufacturer: McGraw-Hill Companies
                          ProductGroup: Book
                          Binding: Paperback
                          ASIN: B000OGEXGC

                          Managing.com: Entrepreneurial Business and Wired Management, Start Here
                          Average customer rating: 5 out of 5 stars
                          • e-Managing concepts for SME in Asia !
                          Managing.com: Entrepreneurial Business and Wired Management, Start Here
                          Fredrik Arnander
                          Manufacturer: Financial Times Prentice Hall
                          ProductGroup: Book
                          Binding: Paperback

                          GeneralGeneral | Business & Investing | Subjects | Books
                          MISMIS | Industries & Professions | Business & Investing | Subjects | Books
                          ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                          Management ScienceManagement Science | Management & Leadership | Business & Investing | Subjects | Books
                          EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
                          ASIN: 0273656066

                          Customer Reviews:

                          5 out of 5 stars e-Managing concepts for SME in Asia !.......2002-10-19

                          New management concepts are needing to refresh, re-engineering, and re-build all your existing business structures. Business means " Busy But Less Work " - Save your times so you can use the spare times to think more about your future growth!
                          Don't walk and run into the square ! Need to open all your minds and try to accept the new model & technology.
                          SME business firms must be learning how to change and modify your models and step into the E-commerce and business development.

                          When you consider too much on how ?
                          Your competitors have already attacked your home market.
                          Don't waste your times !
                          Running to the road for E-commerce now.

                          Books:

                          1. 2002 International Tax Havens Guide: Offshore Tax Strategies
                          2. 2004 Official Iowa Manufacturers Directory
                          3. A Desk Study of Diverse Methods of Fishing When Considered in Perspective of Responsible Fishing
                          4. Accounting, 1993 Edition, Chapters 1-12
                          5. Accounting Principles, with PepsiCo Annual Report, Study Guide, Volume II, Chapters 14-27
                          6. Advances in Taxation, Volume 11 (Advances in Taxation)
                          7. Altered Ambitions
                          8. Annual Report on Exchange Arrangements and Exchange Restrictions, 2000
                          9. Basic Accounting for Credit and Savings Schemes (Oxfam Basic Guides)
                          10. Becoming a Top Salaryman and a Top Office Lady

                          Books Index

                          Books Home

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