The History and Advancement of African Americans in the Advertising Industry 1895-1999 (Black Studies, V. 19)

Book Description

The revised edition of this student practice review contains over 600 questions similar to those that may be found on state licensing exams for professional Nail Technicians. It employs the multiple-choice type question, which has been widely adopted and approved by the majority of state licensing boards. The exam review also includes two 100-question practice tests and an answer key for all questions.

Milady's Standard: Nail Technology: (book + Exam Review + Worbook Package)

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It is nice that we finally have an updated book...
Good Intentions Gone Bad

Milady's Standard: Nail Technology: (book + Exam Review + Worbook Package)
Milady
Manufacturer: Delmar Thomson Learning
ProductGroup: Book
Binding: Hardcover

Cosmetics | Beauty & Fashion | Health, Mind & Body | Subjects | Books

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ASIN: 1401897274

Book Description

Also available, a word-for-word, page-for-page Spanish translation of Milady's Art & Science of Nail Technology, a complete guide to basic nail technology, revised to reflect the newest information required to become a licensed nail technician.

Customer Reviews:

It is nice that we finally have an updated book..........2005-08-21

I felt that the book was basically the same as the previous edition, with the exception of aromatherapy, and electric filing. Unfortionatly no one book can give all of the information that is required about a subject. That is what teaching is all about. I generally supplement the material from other books, and Florida law so our students stay on the right path. Over all I would have to say that this book was above average, and addressed many of the changes in the industry to date.

Good Intentions Gone Bad.......2003-04-02

I have taught for years and have been impressed by Milady's dedication to the Industry, until now. This new text book was headed in the right direction, with the addition of some fantastic photos for nail diseases, but it missed it's usual high standards drastically. The chapters, especially those most important to the foundation of education, such as sanitation issues and safety issues towards clients, fall far too short. A school is intended to give the basis of a long and safe career in this industry, yet this book irresponsibley dedicated more time to air brushing (which is difficult at best to learn via a book) then it did to the fundamentals of salon safety for both the tech and the client. I am very very disappointed. The chapters seem to be started off in the right direction, then are seemingly cut severly short. The book is choppy and incomplete at best. Sad to see such unprofessional results from a long time industry leader who has continually been the one who set the standards and raised the bar.

Milady's Standard Nail Technology Exam Review (Spanish)

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Milady's Standard Nail Technology Exam Review (Spanish)
Milady
Manufacturer: Milady
ProductGroup: Book
Binding: Paperback

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Milady's Standard Nail Technology

ASIN: 1401844642

Milady's Standard: Nail Technology Exam Review

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Milady's Standard: Nail Technology Exam Review
Jeryl Geary
Manufacturer: Milady Pub Corp
ProductGroup: Book
Binding: Paperback

General | Beauty & Fashion | Health, Mind & Body | Subjects | Books

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ASIN: 1418016241

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Milady's Standard: Nail Technology: (book + Exam Review + Worbook Package)
Milady
Manufacturer: NY
ProductGroup: Book
Binding: Hardcover
ASIN: B000MUCCTK

Book Description

Operations Management: Contemporary Concepts and Cases, is an ideal book for the instructor seeking a short text with cases. This book employs a cross-functional perspective, appealing to non-majors and practical for use in an MBA level course in operations management. The size and price of the book also make the text attractive for the cross-functional curriculum where students are required to purchase more than one text. The cases offer variety in length and rigor; and several are from Harvard and Darden. This mix makes the book appropriate for both undergraduates and MBA students.

Customer Reviews:

A good supplementary text .......2006-01-26

Schroeder has written a very good broad,introductory text that can be effectively used in three different ways.The book can be used as an introduction to operations management for non business or liberal arts majors.The second way that the book can be used is as a supplement to the Knod-Schonberger book or the Stevenson book.The management case studies section at the end of the book is excellent .However, it is not recommended that this book be used as a core textbook in a formal operations management course in a business department curriculum unless the instructor intends to supplement the students reading with numerous technical handouts.For instance,a handout on basic cost-volume analysis must have already been digested by the student before he could make any sense out of the example or exercise problems in chapter 12(Facilities and Aggregate Planning). Shroeder may have assumed that the reader of his text will already have completely mastered many/most of the basic operations management tools and techniques.This should be the case in graduate level courses;the book would be a useful supplement in MBA courses.

Operations Management with Student CD-ROM: Contemporary Concepts

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Operations Management with Student CD-ROM: Contemporary Concepts
Roger G Schroeder , and Roger Schroeder
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

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Marketing Concepts and Strategies

ASIN: 0072872691

Book Description

Operations Management: Contemporary Concepts and Cases, Second Edition is an ideal book for the professor who wishes to use a short text with cases, or who would like to have a book priced low enough to permit the luxury of adding additional reading materials to a core concepts book. . This book employs a crossfunctional perspective, making it appealing to non-majors and practical for use in an MBA level course in operations management. The size and price of the book also make it attractive for the cross-functional curriculum since those courses often require the student to purchase more than one text. The cases offer variety in length and rigor; with several of which are from Harvard and Darden. This variety makes the book appropriate for both undergraduates and MBA students. The student CD-ROM, which is packaged with the book, is an interactive learning tool and brings the material to life.

Operations Management: Contemporary Concepts and Cases with Student CD-ROM

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Operations Management: Contemporary Concepts and Cases with Student CD-ROM
SCHROEDER
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: Paperback
ASIN: B000OGJWUE

Book Description

The Healthcare Enterprise Reference Model is a step-by-step guide to successfully change and improve your healthcare organization. It provides a framework for incorporating best practices, maximizing operational effectiveness, and implementing change.

Customer Reviews:

A must for changing times in Healthcare.......2000-01-28

This book is a must for changing times in Healthcare. We need to change and improve our healthcare organization successfully. My organiztion found this book to be very helpful for our team. It lead us from start to finish with process models, templates, tips, and solutions. There are 9 more books on healthcare improvement being published by Wizdom. I am looking forward to adding those to my library.

Book Description

This book further advances analysis on Negotiated Environmental Agreements (NEAs) in a multi-disciplinary and co-ordinated way. The authors advocate increased use of NEAs as policy instruments to deal with environmental problems.

The book analyzes, both theoretically and through the example of existing European agreements, the critical factors that can influence the performance of a negotiated environmental agreement. Negotiating Environmental Agreements in Europe contains 12 case studies analyzing 12 different negotiated agreements in European countries. These are analyzed comparatively in order to examine to what extent the different hypotheses postulated in the book are valid.

Policymakers, environmental economists and researchers as well as NGOs and representatives of industries affected by NEAs will all find this book of immense interest and worth.

Book Description

CRITICAL THINKING CHALLENGE

Part of THE CHALLENGE SERIES: Tools for Individual and Group Learning -- the cutting-edge simulation exercises that help people understand difficult issues and master complex business/workplace skills.

Developed for the American Management Association by Dr. Rob Cooke of the University of Illinois, each self-scoring Challenge exercise includes a detailed leader's guide and 10 participant booklets.

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A waste of time

ROI is what people cares these days!!

A solid primer on brand communication return on investment

Measuring Brand Communications ROI

An eye opener for people buying advertising

Measuring Brand Communication ROI
Don E. Schultz
Manufacturer: Assn of Natl Advertisers
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
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Marketing Metrics: 50+ Metrics Every Executive Should Master

Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability

Return on Marketing Investment

Measuring Marketing: 103 Key Metrics Every Marketer Needs

Marketing by the Dashboard Light

ASIN: 1563180537

Book Description

A key part of the book is the easy-to-follow spreadsheet that enables marketers to enter appropriate data and calculate their own brand communication return-on-investment. This formula is made available on an enclosed computer disk with both MAC and PC formats. Using the spreadsheet and step-by-step directions, Schultz and Walters demonstrate how marketers can mine databases and other resources to determine the actual dollar return on the range of brand communication efforts.

The book provides readers with a concise and informative history of brand communication measurement, including the author's vision of 21st century marketers. It makes the case that marketers must move away from the static measurement systems of the past toward ones more appropriate for today's dynamic marketplace.

Customer Reviews:

A waste of time.......2003-10-17

The title implies a solution to the very practical problem faced by many of us in trying to quantify the effects (ROI among them) of marketing communications. The authors affirm that it is impossible to disentangle the effects of all communications (ads) by the firm and its competitors, not to mention all other contacts customers have with the firm. That I knew.

Finally one comes to the grand spreadsheet for solving the riddle. But instead of any useful ideas on how to actually MEASURE the effects of advertising, one is instructed to plug in what amounts to an ASSUMPTION of how your brand advertising will change customers' share of requirements.

As a working researcher, this was extremely disappointing to me.

ROI is what people cares these days!!.......2003-09-04

For anyone involved in marketing this book gives very practical advice. A common complaint about business books is that they are all OK in theory but contain little in the way of explanations of how to do it - this book however offers not some good case study. Overall very impressive and a must read for anyone involved in sales, advertising or marketing functions. Another book I highly recommended is 60-Minute Brand Strategist by Idris Mootee. This book is LOADED with super solid, meaty real world branding insights and techniques that can are being kept as trade secrets. You will probably find this book a real eye opener. If you're looking for a more balanced marketing book, suggest going for David Aaker's books, some Kotler's books.

A solid primer on brand communication return on investment.......2000-12-06

I have used this Jeff Walters and Don Schultz book quite a bit to educate myself on ROI methodologies. As a marketing consultant and the former co-CEO of a small internet startup, i found the book to be super helpful in planning analysis programs for brand communication efforts. The detail and help Walters and Schultz lend to beginning and experienced marketers is terrific. I also have seen this book and its methodologies used by my marketing clients with great results. There are few smart companies out there that aren't trying to measure their returns on brand and marketing communications efforts and this book helps lead one down that complex path. Hats off to the authors.

TJ McCue

President, Innovative Communications Group

Measuring Brand Communications ROI.......2000-12-01

This was a very strong book as it gave you a good conceptual overview and then went one step further in giving you details about how to move forward with ROI measurement. The spreadsheet and floppy disk were also an extra in helping you attain an action plan. The other key element that I liked was the the side bars and detailed marketing examples.

The authors gave a good presentation of real world marketing applications as well as strong theory regarding the future of marketing communications. Overall a very good book that all marketing management should read.

An eye opener for people buying advertising.......2000-12-01

For the first time I have found a book which explains in simple steps how to set about valueing customers and how to develop rules on how much to invest in them. The book took me step by step through the process and included a disc so I could use the process.

What a revalation when I applied it to my customers and how I was spending my advertising budget. The agency does not get away that lightly now.

Average customer rating:
Measuring Brand Communication ROI
Don E. Schultz and Jeffrey S. Walters
Manufacturer: Association of National Advertisers
ProductGroup: Book
Binding: Paperback

General | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
ASIN: 1563180456
Release Date: 2007-01-11

Product Description

This book moves marketing into a new phase of financial accountability. Written by Don E. Schultz and Jeffrey S. Walters, it enables marketers to finally answer the nagging question, "What do I get for my brand communication dollars?" Managing Brand Communication ROI provides readers with a concise and informative history of brand communication measurement, including the author's vision of 21st century marketers. It makes the case that marketers must move away from the static measurement systems of the past toward ones more appropriate for today's dynamic marketplace. Contents Include Forces Driving New Measurement Needs * Evolution of Contemporary Measurement Theories * New Technology Changes the Measurement Rules * What Do We Need to Measure? * The Importance of Internal Brand Communication * Planning an External Brand Communication Measurement System * Dealing with the Time Frame Measurement Issue * Separating Business-Building from Brand Building Communication * The Spreadsheet Approach to Measuring or Estimating the Return on Business-Building Brand Communication Programs * Measuring the ROI of Brand-Building Communications Programs * Putting it all Together * Global Implications for Measuring the Return-on-Brand Communication-Investment.

Book Description

Educating Citizens reports on how some American colleges and universities are preparing thoughtful, committed, and socially responsible graduates. Many institutions assert these ambitions, but too few act on them. The authors demonstrate the fundamental importance of moral and civic education, describe how the historical and contemporary landscapes of higher education have shaped it, and explain the educational and developmental goals and processes involved in educating citizens. They examine the challenges colleges and universities face when they dedicate themselves to this vital task and present concrete ways to overcome those challenges.

Civic Responsibility and Higher Education (American Council on Education Oryx Press Series on Higher Education)

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Civic Responsibility and Higher Education (American Council on Education Oryx Press Series on Higher Education)
Thomas Ehrlich
Manufacturer: American Council on Education/Oryx Press
ProductGroup: Book
Binding: Paperback

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ASIN: 1573565636

Book Description

More than a century ago, John Dewey challenged the education community to look to civic involvement for the betterment of both community and campus. Today, the challenge remains. In his landmark book, editor Thomas Ehrlich has collected essays from national leaders who have focused on civic responsibility and higher education. Imparting both philosophy and working example, Ehrlich provides the inspiration for innovative new programs in this essential area of learning.

Civic Responsibility and Higher Education. (Book Reviews).: An article from: Journal of Higher Education

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Civic Responsibility and Higher Education. (Book Reviews).: An article from: Journal of Higher Education
John P. Myers
Manufacturer: Ohio State University Press
ProductGroup: Book
Binding: Digital

Book Description

This digital document is an article from Journal of Higher Education, published by Ohio State University Press on May 1, 2002. The length of the article is 1845 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Civic Responsibility and Higher Education. (Book Reviews).
Author: John P. Myers
Publication: Journal of Higher Education (Refereed)
Date: May 1, 2002
Publisher: Ohio State University Press
Volume: 73 Issue: 3 Page: 423(5)

Article Type: Book Review

Distributed by Thomson Gale

Higher Education and Civic Engagement: International Perspectives (Corporate Social Responsibility Series)

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Higher Education and Civic Engagement: International Perspectives (Corporate Social Responsibility Series)

Manufacturer: Ashgate Pub Co
ProductGroup: Book
Binding: Hardcover

General | Popular Economics | Business & Investing | Subjects | Books

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ASIN: 0754648893

A Practical Guide for Integrating Civic Responsibility into the Curriculum

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A Practical Guide for Integrating Civic Responsibility into the Curriculum

Manufacturer: Community College Pr/Amer Assoc
ProductGroup: Book
Binding: Paperback

General | Education | Nonfiction | Subjects | Books

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ASIN: 0871173743

Presidents' declaration on the civic responsibility of higher education

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Presidents' declaration on the civic responsibility of higher education
Thomas Ehrlich
Manufacturer: Brown University, Campus Compact
ProductGroup: Book
Binding: Unknown Binding

Book Description

This innovative reader addresses the social, cultural, political, and educational implications of today’s burgeoning information and communication technologies in substantial critical depth. Using three broad human themes—Constructing Identity, Building Community, and Seeking Knowledge—this brief freshman reader engages students in exciting rhetorical issues, including "Gender Online," "The Global Village," and "Information Overload and New Media." In each case, hopeful and optimistic views are balanced with incisive technology criticism, helping to make cutting-edge social issues intellectually coherent and accessible to your students.

Customer Reviews:

Sociology Primer.......2001-08-18

A compendium largely within the boundaries of the liberal social science tradition will be excellent fodder for college-level sociology classes seeking to explore how the Internet challenges modern conventions. Beyond that, look elsewhere.

Good one, but too much superficial.......2001-07-12

It's a good book for students but not so good for researchers. It's very good, academic, but not too deep. In fact, it's a little superficial. I would use this book for my classes but it didn't helped very much my thesis...

no great help here.......2001-03-09

It's a reader for dumb impressionable first year students at best. If you are really serious about trying to understand common internet culture as it is currently evolving, you are going to waste time and money on this book. Even as a reader it lacks academic rigour, I would be quite worried about the callibre of the course for which this sad, sad attempt is prescribed.

Great Book...needs updating.......2000-09-04

While this is one of the best readers on Communities and Cyberspace many of the essays are dated. While many of the essays like "Gender-Bending", "You Make Me Feel Like a Virtual Woman", and "The Heart of the WELL" that deal with messages boards and gender issues still work quite nicely, some of the others like "Identity in the Age of the Internet: Living in the MUD" do not work as well as they once did because networked gaming now goes past MOOs/MUDs and many students don't relate well to the idea of text based games. That appears to be something reserved for academics and die hard gamers of a time long passed.

With the change in computer user profiles over the three years since this text was published a second edition would be welcome. I would like to see what some of the authors in this text would have to say about the fact that studies show women as the internet user majority, the rise in women gamers, the direct correlation between playing video games and the decrease in suicide attempts, the increase of computerized classrooms, as well as (and most importantly) a real addressing of questions of class, race, and computer/internet access.

On a whole I would recommend this book for use in the classroom but be aware of the fact that in many cases there will be the need for supplemental readings to bridge the gap in the technology timeline.

An Essential Reader.......2000-04-21

Although Amazon calls Richard Holeton the author of this book (as, indeed, does McGraw-Hill), he would far more aptly be called its compiler. Not that compiling is any less respectable than authoring; the medieval societies in which the compilatio flourished provided us with such revered compilers as Geoffrey Chaucer, who took stories already known to his contemporaries and provided a narrative framework in which each had its place.

In Composing Cyberspace Holeton provides readers with virtually all the foundational texts for a study of technology and society. Here one finds writers musing on the effects of technology as early as 1909 (E.M. Forster's The Air-Ship) and as late as 1997. Every fundamental short work (with the possible exception of Sandy Stone's "How I learned to Stop Worrying and Love My Prosthesis") on the formation of a human identity in the age of computers is here, including:
- Sherry Turkle's "Identity in the Age of the Internet: Living in the MUD"
- William Gibson's "Johnny Mnemonic" and "Burning Chrome"
- Julian Dibbel's "A Rape in Cyberspace"
- Howard Rheingold's "The Heart of the WELL"
There are essays, interviews and fiction by such notables as: George Lakoff, Jon Katz, Dale Spender, Jorge Luis Borges, Clifford Stoll, and many, many more. Even Dave Barry has his say.

Composing Cyberspace is divided into three sections: Constructing Identity in the Computer Age, Building Community in the Electronic Age, and Seeking Knowledge in the Information Age. Each section is divided into chapters containing several texts, each of which is followed by a set of "SecondThoughts" for getting the most out of the text. The chapters themselves also have introductions and sets of "Discussion Threads" and "Research Links" for provoking further topical exploration.

The composition of the book makes it appear as a textbook (and it would be a good one), but Composing Cyberspace is more reader than textbook: a set of works essential to anyone thinking seriously about the impact of electronic communication on society.

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Composing Cyberspace - Identity, Community and Knowledge in the Electronic Age
Holeton
Manufacturer: McGraw-Hill Humanities/Social Sciences/Languages
ProductGroup: Book
Binding: Paperback
ASIN: B000OF8TKO

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