Marketing Communications Management: Concepts and Theories, Cases and Practices

Book Description

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter.

Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.

* Especially tailored to the higher level needs of the final year student, offering an integrated, managerial approach
* Comprehensive global coverage of the topic
* Wide range of examples, case studies and vignettes to bring the theory to life

Average customer rating:

A Must for First Year Law Students

Legalines: Constitutional Law: Adaptable to the Fourteenth Edition of the Sullivan Casebook
Jonathan Neville
Manufacturer: Harcourt Legal & Professional Pubns
ProductGroup: Book
Binding: Paperback

General | Law | Subjects | Books
General | Law | Professional & Technical | Subjects | Books
Similar Items:

Modern Constitutional Law: Cases and Notes (American Casebook Series)

Legalines on Real Property Keyed to Dukeminier: Property : Adaptable to Fifth Edition of Dukeminier Casebook

Cases and Materials on Business Associations: Agency, Partnerships, and Corporations (6th Edition)

Property

Evidence Examples & Explanations, 6e (Examples & Explanations)

ASIN: 0314143319

Book Description

Legalines gives you authoritative, detailed briefs of every major case in your casebook. You get a clear explanation of facts, the issues, the court's holding and reasoning, and any significant concurrences or dissents. Even more importantly, you get an authoritative explanation of the significance of each case, and how it relates to other cases in your casebook. And with Legalines' detailed table of cases, you can quickly find any case or concept you're looking for.

But your professor expects you to know more than just the cases. That's why Legalines gives you more than just case briefs. You get summaries of the black letter law as well. That's crucial because some of the most important information in your casebooks isn't in the cases at all… it's the black letter principles you're expected to glean from those cases.

Legalines is the only study aid that gives you both case briefs and black letter review. With Legalines, you get everything you need to know - whether it's in a case or not!

Customer Reviews:

A Must for First Year Law Students.......2000-04-04

This Legalines edition is the best one yet that I have used. It briefs all of the important cases in the Kadish casebook, as well as offering insightful comments. The book serves as a useful tool because it uses a step-by-step analysis of the court's reasoning. This analysis is essential to understanding how the different cases support, contradict, and stray from prior caselaw. This edition is also more useful than other study aids that I have purchased because it follows a specific casebook. My class used the Kadish casebook, a volume containing over 800 pages. Organizing and outlining all of the essential points from 800 pages is a task that would be almost impossible, yet the Legalines book does it and does it well. I used this casebook to help me study for my exam and it really made a difference. I was able to finally see the 'big picture' of the course and to remember the finer points of the major cases. I highly recommend this book to anyone taking Constitutional Law. As most law students know, digesting and remembering all of the important details of a course can be difficult and time consuming. I would recommend Legalines because it is keyed to specific casebooks and because it is packed with all the right information.

Book Description

The financial aspects of the developments that unfolded in East Asia two years ago have been debated extensively, but the role played by industry and industry policies has been little touched upon. In this report, the OECD explodes the myth of conspiracy and evil design, showing that well-intentioned and previously successful economic policies put the Asian economies at risk. The report further shows that the Asian breakdown had far-reaching structural global implications extending beyond the financial sphere. Learning the lessons from the crisis will be important for continued recovery in Asia, and may be crucial for reducing the risk of similar crashes in the future. The OECD argues that far-reaching industry-related reforms are needed to accompany the measures being taken to address the financial aspects of the crisis.

Book Description

Income levels have risen sharpley in China during the last two decades. Although just 2% of all Chinese have hot, running water, virtually all households have televisions. This personal, intelligent book addresses these sweeping changes and how they are forming modern China.

Customer Reviews:

Self-claimed objectivity that proves otherwise.......2004-07-07

Though Ms. Jakobson claims knowledge of Chinese and Chinese culture from her 10-year stint in China, she falls into the trap of stereotyping at many discussions. At moments where she cannot explain particular experiences, she throws up her hands and starts criticizing the Chinese culture. She uses her Chinese friends to substantiate her arguments but admits that many of them do not agree with her, and she explains the disagreements with further stereotyping. For example, she claims that the Chinese, even among the most educated Chinese, do not like it when foreigners criticize their government, and she further explains that in the "Western" countries, journalists readily criticize their governments. However, the distinction here is that the criticism comes from a FOREIGN, not domestic, source. She does not mention, for example, the French animosity toward Americans and American criticisms of their government's feebleness. Another counter-example is the recent re-naming of French fries to Freedom Fries on Capitol Hill as a response to French criticism of the American War in Iraq. Examples I can readily recall without much effort.

Another tool she liked to use was to emphasize the fact that she was not "American." Rather, she claimed she was Finnish and thus unbiased. I particular disliked this use of nationality to substantiate her book, when she was claiming to present as unbiased a view as possible. An unbiased book is evident in the reading of it, not in the author's constant insistance of fairness.

Overall, this book is good for tourists who want to feel comfortable about their experiences by the stereotypical explanations in the book. However, if a deeper understanding of the root causes of these experiences is desired, this book should be avoided.

Best Single Book on China.......2002-05-06

I spent the last 15 months working in and out of Beijing, Shenzen and Hong Kong. During this period I read everything I could and found this book, "A Million Truths", the best single book on modern China. Linda Jakobson is Finnish and is untainted by both the western and eastern xenophobia that each feels towards the other. It is a very remarkable book which highlights China's progression to modernity, including Tiennaman Square and its aftermath, while also exploring and detailing the rich cultural traditions and continued relevance of Han society.

A wonderful look at the people of China.......1999-10-13

I recently took a trip to China and had difficulty finding a book that would give me insight into the real China and her people. This book provided that insight. During my trip, I found many of the anecdotal accounts Ms Jakobson wrote were validated by my experience. In addition the descriptions of the political situations, recent and past history, cultural differences, beliefs, and lifestyles provided a view of China that I might not have recieved in my short visit. Several of the questions raised by my visit were answered as I continued to read this interesting account of Ms Jakobson's 10 year stay in China. Her discussion of her own experience and understanding of this mystical country is enlivened by quotes and paraphrases of discussions with her Chinese students, friends, neighbors, and the people she met in her travels. For anyone who wants a look at the real people and the real China, beyond the tourist trappings, this is an excellent book!

an excellent book!.......1999-10-05

It's a shame the publisher hasn't bothered to provide a short description. The author is a reporter with an excellent grasp of conditions in China in the late 90's. Because of her friendships with a number of Chinese people and because of her understanding of Chinese culture, she is able to present a fresh perspective on conditions in China. This can supplement or even replace books by other reporters like "China Wakes", "Chinese Awakenings," or "Red China Blues". Why isn't it in paperback?

Average customer rating:

A Million Truths - A Decade In China
Linda Jakobson -
Manufacturer: M.Evans Publishing -
ProductGroup: Book
Binding: Hardcover
ASIN: B000NPGAV0

Book Description

With the accumulated knowledge of two previous homeowning generations, twenty- and thirty-something readers can be more savvy about when to buy and sell a home. This book is filled with no-nonsense information readers need to know about selling a house, townhouse, or condo, from deciding if selling is the best decision to negotiating an offer and closing a deal. Even the most foreboding aspects of selling a house are demystified. Pull off a profitable sale by using the Internet to market, price, and list your house; by finding the best agent or broker (or selling it yourself!); and by negotiating contracts, closings, and agents' fees.

Average customer rating:
The effects of changes in credit rating on municipal borrowing costs (IBA occasional paper 1)
Gerald R Jantscher
Manufacturer: Investment Bankers Association of America
ProductGroup: Book
Binding: Unknown Binding

Public Finance | Economics | Business & Investing | Subjects | Books
Credit Ratings & Repair | Personal Finance | Business & Investing | Subjects | Books
ASIN: B0006CV5WY

Average customer rating:

The Leaky Funnel - Earn more customers by aligning sales & marketing

Break down the barrier between Sales and Marketing

Witty, Sharp, Amusing and to the Point

A fun read in a world of boring sales & marketing text books

A essential guide to customer-based selling.

The Leaky Funnel: Earn More Customers by Aligning Sales and Marketing to the Way Businesses Buy
Hugh Macfarlane
Manufacturer: Bookman Media
ProductGroup: Book
Binding: Paperback

Industrial | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
Similar Items:

Escaping the Black Hole: Minimizing the Damage from the Marketing-Sales Disconnect

Success Secrets of the Sales Funnel: The Proven, Scientific Selling Method of Going from "Hello" to the Contract

Keeping the Funnel Full: The Definitive Authority on Solution Selling

Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability

Marketing Metrics: 50+ Metrics Every Executive Should Master

ASIN: 0975116320

Book Description

The Leaky Funnel is the marketing strategy book authored by Hugh Macfarlane. This business novel is packed with fresh, key arguments for a major change in the way businesses organise and manage their combined Sales and Marketing resources.

The central argument, that a new framework is needed for the aggregate Sales and Marketing force, is based on Hugh's 20 years-plus experience, and has now been well proven in many leading businesses as a means of accelerating the effectiveness of their endeavours to earn more customers.

Customer Reviews:

The Leaky Funnel - Earn more customers by aligning sales & marketing.......2007-01-03

A great book thanks to the author as you can visualize all the characters in this real life drama. The story line is so real; having worked in professional sales for many years I have seen all the situations framed in this book.
Recommended as a light hearted way to bring sales within the marketing umbrella and to complete the closed loop process between sales and marketing functions, i.e. marketing drive the sales strategy, sales test the strategy on clients-to-be and provide feedback to confirm the strategy, works or does not work, to marketing.
Chris Jordan. January 2007

Break down the barrier between Sales and Marketing.......2006-10-27

One of my favorite business books! There is no better solution for aligning sales and marketing than around the customer funnel. The novel format makes it easy to relate to the issues and envision a realistic application of the critical lessons presented. It's the foundation for becoming more customer centric, putting better marketing ROI measures in place, and breaking down organizational barriers. Make this required reading for your sales managers and marketing managers and the right dialogue and actions will follow.

Witty, Sharp, Amusing and to the Point.......2005-04-21

This book is a very easy read, quite unexpected for this genre. It takes the reader into a company where Sales and Marketing are pulling in different directions - a problem for so many companies. What Hugh presents is a simple, straightforward yet powerful way to get Sales and Marketing, and the rest of the business, pulling in the same direction.

I recommend this book to everyone working in a revenue focused role, Sales, Marketing, CEO - even the CFO!

A fun read in a world of boring sales & marketing text books.......2004-11-12

I have to admit that I'd had the Leaky Funnel for 3 months and hadnt read it because I assumed it was going to be a boring read. Sure it would have good points to make, but in my busy life it was going to be another text book on sales & marketing that would send me to sleep.

I was wrong. I really enjoyed the way it was written as a "novel" in context. I read it in two days (on my annual leave), made heaps of notes and have done some things as a result of reading the book.

A well written book that made me think about what I am doing.

A essential guide to customer-based selling........2004-11-10

Macfarlane is one of the few sales writers to truly look at the issue of selling from the customer's perspective. His discussion of the 'customer's journey' is both enlightening and practical. Through The Leaky Funnel Macfarlane clearly states his argument, and backs it with a series of practical examples.

Book Description

The first revolution in the Chinese countryside was the land reform after 1949. The second was the shift to the household responsibility system as a basis for agricultural production. This set the scene for the third revolution. This book has contributions from a team of experts on the Chinese economy on issues of poverty and feeding the Chinese population, agricultural price reforms, international and regional issues of China's agricultural economy, and institutional changes associated with the third agricultural revolution.

The Third Revolution in the Chinese Countryside

Average customer rating:

The Third Revolution in the Chinese Countryside
Ross (Edt)/ Shutian, Guo/ Guona Garnaut
Manufacturer: Cambridge Univ Pr 01/1//1996
ProductGroup: Book
Binding: Paperback
ASIN: B000N5TGV6

Book Description

ACAS is arguably the most successful and certainly the longest-lived public agency in British post-war industrial relations history. This volume brings together contributions from eminent academics and senior ACAS officials to provide a fascinating account of the agency's achievements, failures and remarkable survival during a period of political upheaval and dramatic economic and industrial relations change.

Average customer rating:
Guatemala Business Intelligence Report (World Business Intelligence Report Library)
USA International Business Publications
Manufacturer: International Business Publications, USA
ProductGroup: Book
Binding: Paperback
ASIN: 0739725661

Book Description

This report contains business intelligence information for succesful export-import, business and investment operations, strategic contacts and more... The report also contains selected information on investment and business opportunities, international economic projects, tenders, government projects, as well as, marketing and export-import opportunities information.

Book Description

Step inside the walls of one of the largest correctional facilities in the United States and the madness experienced by not only the inmates but also the men and women who are charged with guarding them. This book details the career of a former Marine and U.S. Army National Guardsman who devoted his entire career to protecting society from murderers and rapists, drunks and drug addicts. The stories told in this book are true, and the author makes no apologies for the language and the violence that occurred inside the living, breathing demon known as a jail. Come inside, if you dare!

Customer Reviews:

An Excellent book --If you never read another book you must read this one.......2006-03-26

Lockdown Madness written by Jim Daly has to be one of the most informative and intriguing books that I have ever read on what it is like in the jails across America. Jim Daly has written a no holds barred book about actual events that he has witness as a jailer. The stories that Jim Daly relates in Lockdown Madness are shocking, reveling and exciting. Some of the stories will make you laugh and others will make you realize just how mean and cruel some people really are. This book will enlighten you as to what happens in the life of jailer, as they have to deal with some of the most vile, rudest, and worst people that society has to offer. I have visited some on death row, in medium and minimum-security prisons and in jails across Oklahoma and I can attest to the truthfulness of the events in this book as I have witnessed some of what Jim Daly talks about. Lockdown Madness will help you realize just how fortunate we are to have people like Jim Daly who sacrifice so much to keep society safe from all kinds of offenders. Lockdown Madness is truly an eye-opener and a book that I highly recommend that you put on your must read list.

Tom Ward, author
The Enemy Within and
Outposts of Hell or Portals to Heaven.

extraordinary wonderful book.......2006-03-12

This is an extraordinary Book! I spent years being the wife to an inmate and heard of stories from my husband like those of this author. To hear the side of the jailer is an extreme eye-opener and demands respect to those who live there lives with the sickest of all human beings! The Author is very truthful and open as he takes you threw years of his life. I found myself laughing out loud, and other times holding my breath! I read 75% of the book the first time i opened it! it's a book you will want to read till you finish. This book will be read more then once by me. Wonderful Job Author,looking forward to your next book!

Lockdown Madness.......2006-02-23

Lockdown Madness is an absolute thriller. His experiences working as an Corrections Officer will surely grip any readers attention. Throughout his book he dealt with some of the most dangerous ruthless criminals incarcerated in the corrections facilities. One mistake with these folks meant certain injury or death for the corrections officer.The book is very informative on Correction policy and guidelines. Action packed and a great thriller for all readers who like Law Enforcement stories.~Dale Ford, Author,"Inconceivable Danger"; Chief of Southern Corrections Prison, Retired Narcotics Police Investigator, Vietnam Veteran

Lockdown Madness.......2005-08-28

AWESOME, eye-opener. Never gave jail a thought, it was a place to lock up the bad guys. You feel you are right there and you have insight of what goes on IN THE CELL.Humorous too. Great book and I am looking forward to his NEXT book!

Outstanding!!!!!!!!!!!!!!!!!!!!!!!!!!.......2005-07-18

Jail is no fun place to be. but you have to give respect to those willing to protect us from the bad guy's being a former jail deputy i can say that this book is dead on the money. the author did a excellent job.

Book Description

Want to make a stunning presentation? Tips clues you in on how to make every presentation memorable. Feeling stressed? Tips gives you thirty ways to work smarter for peak performance. Based on the author's successful Year-in-a-Box calender of the same name, 365 Sales Tips for Winning Business is an ingenious motivational guide, specially designed in a quick-hit, tip-a-day format for today's busy salesperson. It's a portable course on selling and salesmanship that can help salespeople enhance their skills every day of the year...without missing a beat with their clients.

Customer Reviews:

My new Bible -- couldn't do without it!.......1999-01-25

I can't believe there is so much useful information packed into one small, highly readable book. While it very effectively covers the entire sales process from probing to closing, the section on negotiating alone makes this book worth its weight in gold. I return to it time and again.

Carry this smart coach and sell better fast and consistently.......1999-01-12

Lots of great advice clearly culled from a great deal of experience working with the best. The book is clearly organized, concise and easy to carry, all of which make it worth reading through and carrying as a coaching tool. If you're shooting for successful sales, here are 365 "triggers" that will really help you set up the sales, negotiate, close and follow through. Understanding principles and strategies is great, but worth little without application. This book is an easy way to get help with both.

Incredible content, easy to read, extremely helpful........1998-10-30

Anne,

I have a very important sales meeting this afternoon. I have been in sales for nearly 5 years and I have had tremendous success without much formal training. On a couple of appointments with my national sales manager, he noticed that my style was very shiny but not polished. He had asked me to read various "how to" sales books.

I have just finished reading your book "365 Sales Tips for Winning Business". In my opinion, it was the easiest most informative sales books I have ever read. I am going into my meeting this afternoon with much more ammunition than i have ever had. My confidence level has increased very dramatically. I wish to thank you ahead of time, I know i will close this customer today.

sincerely

Tony Scheirer

Average customer rating:
What you need to know about your criminal debts (SuDoc J 1.2:D 35/4)
U.S. Dept of Justice
Manufacturer: U.S. Dept. of Justice
ProductGroup: Book
Binding: Unknown Binding

Credit Ratings & Repair | Personal Finance | Business & Investing | Subjects | Books
ASIN: B000109R58

Average customer rating:
The Koolatron Story: How We Turned An Idea Into $19,000,000 in Sales in 6 Years ... 'With The Amazing Power of Mail Order Advertising'
K.L.H. Reed
Manufacturer: Trafford
ProductGroup: Book
Binding: Paperback

Advertising | Marketing & Sales | Business & Investing | Subjects | Books
ASIN: 0969468717

Book Description

This book tells the story of the growth of Koolatron Industries Limited (KIL) from startup in a garage to a 40,000 square foot plant over a 6 year period. It explains how the company used mail order advertising to propel the company's annual sales from $0 to $8,500,000 during those 6 years. Whether you're an entrepreneur, a business owner/manager, a marketing executive or an educator in the field of marketing or business statistics you will find valuable material in this book to help you profit from mail order advertising. This book tells the story of the growth of Koolatron Industries Limited (KIL) from startup in a garage to a 40,000-square foot plant over a six-year period. Written by the founder and former president of the company, it gives you a bird's eye view of what mail order advertising did to propel the company's annual sales from $0 to $8,500,000 in 6 years ... to a total of $19,000,000. It takes you step-by-step, month-by-month from the initial product development process and the first test ads through the explosion in mail order sales. Learn the impact of such rapid growth on production and financing. Find out what caused the founders to lose ownership of their highly successful products so you won't risk losing ownership of yours. (Although the founders lost control of Koolatron™ products, Koolatrons are still being sold worldwide via mail order and through retailers, in huge volumes). You'll learn what works and what doesn't in mail order from the founder's analysis of KIL's mail order ad results. The book includes a month-by-month chronicle of the results of the 1,526 mail order advertisements placed over a six-year period at a cost of $4,440,660. Also included are financial statements for KIL and samples of the company's ad results reports, advertisements and brochures. The business story in this book provides an invaluable opportunity to entrepreneurial readers to learn from the real-life adventures of a company which grew almost 15,000% in sales in 5 years, using the power of mail order advertising. Read it and in addition to many valuable insights you'll discover: - How mail order sales allowed KIL to grow to over $7,000,000 in sales with minimal financing - How KIL's mail order ads produced $3,000,000 in annual trade sales as a free bonus - How the $4,440,660 KIL spent on mail order ads was, for all intents and purposes, "free" - How to prevent your huge mail order ad budget from wrecking your profit/loss statement - How KIL sold more Koolatrons by mail order in its off-season than in-season - How choosing the wrong investors could cost you your business - How to test your new ads against control ads to determine which is your most profitable ad - How a 2 word banner doubled the response to an entire month's ad campaign - Why you must decide early on whether you are in the mail order business or just using it - The characteristics of a successful mail order product and a successful mail order ad - The effect of factors like ad size, magazine, season, layout, color and price on your profits - How finding the ultimate blockbuster ad for your product could double or triple your profits The Internet adds a powerful new ingredient to the mail order marketing mix, namely the ability to provide your customers with an unlimited amount of sales information at minimal cost. Mail order advertising, that pays for itself, is an ideal tool for directing your customers to your web site. There, the comprehensive information you provide can help you close the sale. The Internet has the potential to greatly reduce your selling cost per order and increase your profitability, if it is used properly in conjunction with mail order advertising. Mail order advertising is still essential to creating awareness of your product and its web site. The information in this book and its companion book, Koolatron Reports and Ad Layouts, can help you develop a winning direct response (mail order) advertising campaign, as the first step toward a dramatic increase in your sales.

Book Description

Economists have long argued that dynamic effects of policy changes are much more important in the real world than static effects, but this is not reflected in the majority of applied trade studies. This book departs from mainstream trade modeling and examines the dynamic aspects of international trade and investment policy by explicitly specifying dynamic mechanisms in a wide range of modeling approaches. With contributions from leading economists Dynamic Issues In Commercial Policy Analysis will become a standard reference in international trade and policy research.

Book Description

This digital document is a journal article from Resources, Conservation & Recycling, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:

Average customer rating:
Liberia (World Business and Investment Opportunities Library)

Manufacturer: Intl Business Pubns USA
ProductGroup: Book
Binding: Paperback

Policy & Current Events | Popular Economics | Business & Investing | Subjects | Books
Development & Growth | Economics | Business & Investing | Subjects | Books
Economic Policy & Development | Economics | Business & Investing | Subjects | Books
General | International | Business & Investing | Subjects | Books
ASIN: 0739779079

Average customer rating:
Liberia Investment & Business Guide
Emerging Markets Investment Center
Manufacturer: International Business Publications, USA
ProductGroup: Book
Binding: Paperback
ASIN: 0739702920

Book Description

This investment guide contains basic information on economy, business, export-import and investment climate, opportunities, regulations. Provides strategic information on economy, industrial development, banking, and government. Includes information on the most important business contacts and business travel. Updated annually.

Liberia Investment & Business Guide (World Investment and Business Library)

Average customer rating:

Liberia Investment & Business Guide (World Investment and Business Library)
USA International Business Publications
Manufacturer: International Business Publications, USA
ProductGroup: Book
Binding: Paperback
ASIN: 0739717944

Book Description

This investment guide contains basic information on economy, business, export-import and investment climate, opportunities and regulations. Provides strategic information on economy, industrial development, banking, and government. Includes information on the most important business contacts and business travel. Updated annually.

Average customer rating:

Liberia Investment and Business Guide
USA International Business Publications
Manufacturer: Intl Business Pubns USA
ProductGroup: Book
Binding: Paperback

Exports & Imports | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | International | Business & Investing | Subjects | Books

General | Investing | Business & Investing | Subjects | Books
ASIN: 0739741055

Liberia Mineral & Mining Sector Investment And Business Guide (World Business, Investment and Government Library)

Average customer rating:

Liberia Mineral & Mining Sector Investment And Business Guide (World Business, Investment and Government Library)
USA International Business Publications
Manufacturer: Intl Business Pubns USA
ProductGroup: Book
Binding: Paperback

Exports & Imports | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | International | Business & Investing | Subjects | Books

General | Industries & Professions | Business & Investing | Subjects | Books
ASIN: 0739791222

Books:

Books Index

Books Home

Recommended Books