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Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand
J. Gary Taylor , and Patricia J. Scharlin Manufacturer: Yale University Press ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 030010233X |
Amazon.com
Smart Alliance concerns a most unlikely partnership between Chiquita Brands International (successor to the infamous United Fruit Company) and the Rainforest Alliance, a young environmental organization, and how they are transforming an industry. (And a huge industry at thatbananas are the most popular fruit in America and the most exported fruit in the world.) Their idea was simple in theory, yet revolutionary: adopt a "seal of approval" to certify fair treatment of workers and environmentally responsible farming practices as a way to win customers. Thus far, it has worked. Since agreeing to oversight by the Rainforest Alliance Chiquita has moved from bankruptcy to profitability and now the rest of the banana industry is paying attention. As a result of their willingness to comply with self-imposed environmental and social rules (at significant cost, it should be noted), they have been rewarded by consumers, a trend the authors believe can spread to other in! dustries: "When they are reliable informed, consumers can be transformed from passive victims of corporate spin into a legitimate political force focused on making responsible companies serious agents for positive societal change." Further, since such conscientiousness is driven by market forces, there is less need for governmental regulation. The book traces the relationship between Chiquita and the Rainforest Alliance since its inception in the early 1990s, analyzing many sides of the globalization debate along the way. Though the relationship is still young and significant challenges remain, there is much evidence that this story may signal a permanent shift towards what was once an unfathomable concept: that a large corporation can be both profitable and socially responsible. --Shawn CarkonenBook Description
Large and wealthy global companies too often fail to acknowledge environmental responsibility or workers' rights. This book tells the dramatic story of one company-- Chiquita Brands International--that decided to change the negative paradigm. Formerly the notorious United Fruit Company, a paternalistic organization that gave the name "Banana Republic" to tropical countries in Central America, Chiquita defied all expectations in the mid-1990s by forming agreements with the Rainforest Alliance that transformed not only the corporation itself but also an important segment of the banana industry. Gary Taylor and Patricia Scharlin reveal the inside story of how corporate executives, banana workers, local leaders, and conservation advocates learned to work together and trust one another. Over the objections of skeptical critics, Chiquita and the Rainforest Alliance established a Better Banana "seal of approval" to certify genuine efforts to improve soil and water quality, ensure rainforest conservation, and enhance worker health and safety. This chronicle of their collaboration, told objectively and with extensive documentation, presents a promising new model of cooperative behavior-a model that shows how multinational companies can become motivated to solve critical global problems.
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Hit the Ground Running: Winning Secrets for Keeping Your Career on Track and Moving Forward
Gene Garofalo Manufacturer: Prentice Hall Trade ProductGroup: Book Binding: Paperback ASIN: 0132995387 |
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Keeping Your Corporate Secrets Secret
Edward V. Badolato , and Jennifer McNamara Manufacturer: Mastermedia Publishing Company ProductGroup: Book Binding: Hardcover ASIN: 0942361695 |
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Exchange Rates and Corporate Performance
Richard M. Levich Manufacturer: Beard Books ProductGroup: Book Binding: Paperback ASIN: 1587981599 |
Book Description
This is a reprint of a previously published book. It consists of a series of papers by experts in the field on how the exchange rate volatility of the 1980s affected the financial policies of international firms.
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The Ideal Entrepreneurial Business for You
Glenn Desmond , and Monica Faulkner Manufacturer: Wiley ProductGroup: Book Binding: Hardcover ASIN: 0471118125 |
Book Description
Increase your odds for small-business success.Expert advice and guidance on today's best (and worst) entrepreneurial business opportunities and how to choose the one that's right for you.
Whether you want to start your own business, buy an existing one, or sell your current business and move on to something new, this book is for you. Written by a noted expert with nearly 40 years experience as a professional business appraiser, The Ideal Entrepreneurial Business for You is a gold mine of information every entrepreneur needs to know before taking the leap into a new venture. You'll find clear, detailed, extremely well-informed answers to such crucial questions as: Which types of businesses have the best chance of success today? Which are the safest and which are the riskiest? Why is location so crucial to success, and how do I pick the ideal locale for my new enterprise? What factors make for business success and which ones lead to failure? How do I choose the best business fit for my unique needs, abilities, and style of life?
You also get a wealth of up-to-the-minute, nuts-and-bolts information on:
Times have never been better for entrepreneurial businesses. Now let The Ideal Entrepreneurial Business for You show you how to make it in the one that's right for you!
Customer Reviews:
good starting place for getting ideas.......1999-08-17
I was disapointed a grading system was not given for profitability potential among the many businesses recommended although an initial investment (start-up) range was given . It appears the author is highly qualified and experienced in his business appraisal skills yet an updated, 1999-2000 version seems warranted.
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Workplace Communication in Action Video: w/Discussion Guide
ProductGroup: Book Binding: Paperback ASIN: 0538977035 |
Book Description
Workplace Communication in Action video contains a variety of realistic workplace scenarios and actual company interviews that challenge users to discuss and resolve real workplace situations. These cases require one to analyze, problem solve, and apply communication concepts, helping them to achieve true success in their communication skills. The accompanying discussion guide provides questions and suggested answers to reinforce important concepts covered on the video.
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Getting Out from Under: Redefining Your Priorities in an Overwhelming World
Stephanie Winston Manufacturer: Da Capo ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0738203246 Release Date: 2000-04-04 |
Book Description
From the best-selling author of Getting Organized, an enlightening yet practical program for restructuring your life to meet the conflicting demands on your time"I should read more, I should work out three times a week, I should be able to see my child's soccer games, I should be able to do it all." Sound familiar? With a growing list of priorities to shuffle in an inflexibly short time frame and burgeoning affliction of guilt and disappointment at not being able to handle everything perfectly, Americans are longing for a prescription for relieving the pressures of an overwhelming world.
Stephanie Winston, master of home and office efficiency, has devised such a plan. Getting Out from Under will help you create an oasis of time and space in which to take a longer, more discerning look at the cross-purposes at work in your over-extended life. Whether Stephanie Winston helps you create a little breathing room in your hectic day or galvanizes you to start to make wholesale lifestyle changes, the advice, encouragement, and strategies she shares in Getting Out from Under will no doubt help you balance the pressures of an overwhelming world.
Customer Reviews:
Worthwhile reading.......2006-01-30
Useful tool in time management; not technology management.......2005-05-27
Useful book that will help you restructure your life.......2002-03-25
I appreciated the fact that she reminded me about the constant
need to TRAF; i.e., when you have paper, you can only toss it,
refer it to somebody else, , act on it or file it . . . this, of course,
is often easier said than done . . . but I shall try to do so! . . . in
addition, i appreciated being introduced to her BOAT acronym
for breaking very big life goals into a system of organized
tasks . . . all you need to do is brainstorm what needs to
be done, organize a strategy for getting it done, add tasks to
your daily list to get it done, and then time spread these tasks.
Another winner from the Organization Queen Stephanie Winston.......2001-02-01
This book is a little harder to grasp because (1) you are not moving THINGS but ordering your TIME and (2) you don't always have control over other people as you would your filing cabinet and closets. Winston does deal with time robbers and emergencies--which are some of those uncontrollable things, and give good hints for organizing your day.
I think it is a bit ambitious to include job changing in such a book , but since this is a task that you must make time for and that many people find hard to schedule because of inertia or unwillingness or the unpleasantness of getting going on a job search, I suppose it is just as well that this topic is covered. But for job hunting, you'd probably need a more specific book.
An Original Approach to Defining Priorities.......2000-04-19
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Practice Makes Perfect!: The Professional's Guide to Sales Success
Marvin E. Montgomery , and George A. Becker Manufacturer: OakHill Press ProductGroup: Book Binding: Paperback ASIN: 1886939020 |
Customer Reviews:
A need read for those in sales!!!.......1999-10-13
Clear and intelligent. Montgomery, gives us an edge........1999-03-12
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Building a better credit record : how to understand your credit history, your credit report, and deal with credit problems (SuDoc FT 1.8/2:C 86/6)
Manufacturer: The Commission] ProductGroup: Book Binding: Unknown Binding ASIN: B00010RVWO |
Average customer rating: |
Building a better credit record : how to understand your credit history, your credit report, and deal with credit problems (SuDoc FT 1.8/2:C 86/6/996)
Manufacturer: The Commission ProductGroup: Book Binding: Unknown Binding ASIN: B00010U73O |
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New Economy Excellence Series, New Economy Emotion: Engaging Customer Passion with e-CRM
Alfredo Zingale , and Matthias Arndt Manufacturer: Wiley ProductGroup: Book Binding: Paperback ASIN: 0470841354 |
Book Description
Despite the hype, e-commerce involves approaches that have long been established in conventional markets. The main difference is one of customer intimacy and reach. Through online Customer Relationship Management (CRM), e-commerce allows for the first time the possibility of genuine one-to-one marketing and communication - even in mass markets. Examining both long- and short-term strategies as part of the groundbreaking New Economy Excellence series, New Economy Emotion clearly shows how to integrate existing strengths with the Internet's tremendous power for personal interaction in a powerful ongoing loop.Other titles in the New Economy Excellence series include:
New Economy Edge: Strategies and Techniques for Boosting Online Profitability
Jeremy Kourdi - 0471498440
New Economy Energy: Unleashing Knowledge for Competitive Advantage
Sultan Kermally - 0471499633
New Economy Expression: Redefining Marketing in the Multi-Channel Age
David Mercer - 0471500089
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Poverty and the Transition to a Market Economy in Mongolia
Manufacturer: Palgrave Macmillan ProductGroup: Book Binding: Hardcover ASIN: 0333637410 |
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Regional Challenge in Central and Eastern Europe: The Regional Challenge In Central And Eastern Europe
Manufacturer: College of Europe Pubns ProductGroup: Book Binding: Paperback ASIN: 9052011877 |
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Towards Social Stability and Democratic Governance in Central Eurasia: Challenges to Regional Security - Volume 49 NATO Science Series: Science and Technology ... Science, Science and Technology Policy)
Manufacturer: IOS Press ProductGroup: Book Binding: Hardcover ASIN: 1586035452 |
Product Description
Through invasions, migrations, trade and cultural exchange, developments in Central Eurasia have, for millennia, impacted upon the history of both Europe and Asia. For the last three hundred years, Central Eurasia has been the stage upon which great empires clashed. Following the dissolution of the Soviet Union, Central Eurasia has once again emerged as a region of geo-political concern. The new centrality of Central Eurasia brings new security threats to the regions population, to Europe and to the rest of the world. Repressive political regimes and marginalization of whole groups of the population inflame conflicts that spill across national borders. Migration to Europe, both legal and illegal, the illicit production and trade of drugs are the direct outcome of social-economic destabilization in Central Eurasia. Territorial disputes, border conflicts and competition for resources among the Central Eurasian ethnicities have become the unfortunate reality. Post-Soviet Central Eurasia, as a direct neighbour to the turbulent Middle East, is a potential playground for extremist movements: radical Islamic groups and terrorist organizations. The book presents scientific discussions on the historical development of Central Eurasia and its socio-cultural legacies; Soviet and contemporary state organization, social transformation and communal structures; the current economic conditions as a precursor to social stability and development; and geo-political arrangements and political changes over the last two decades.
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Texas Investment and Business Guide (US Business and Investment Library)
USA International Business Publications Manufacturer: International Business Publications, USA ProductGroup: Book Binding: Paperback ASIN: 0739732501 |
Book Description
Ultimate investment and business guide for conducting business in the state. Business, investment and export-import opportunities. State economy, government structure, mineral resources, technology, government, political and business contacts and more...
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Resources, Values, and Development: Expanded Edition
Amartya Sen Manufacturer: Harvard University Press ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0674765265 |
Book Description
Resources, Values and Development contains many of Amartya Sen's path-breaking contributions to development economics, including papers on resource allocation in nonwage systems, investment planning, shadow pricing, employment policy, and welfare economics.
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Real Life Dictionary of the Law: Taking the Mystery Out of Legal Language
Gerald N. Hill , and Kathleen Thompson Hill Manufacturer: Stoddart ProductGroup: Book Binding: Paperback ASIN: 1575440547 |
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Sistema Socioeconomico y Estructura Regional En La Argentina
Alejandro B. Rofman Manufacturer: Amorrortu Editores ProductGroup: Book Binding: Paperback ASIN: 9505182201 |
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Running a Safe and Successful Acupuncture Clinic
Hong Zhen Zhu Manufacturer: Churchill Livingstone ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0443100888 |
Book Description
This book informs the reader of the essential information for Running a Safe, Successful Acupuncture Clinic. Split into three sections cover Techniques and Safety (Risk Management), Ethics and Interpersonal Skills and Clinic Management, these three areas provide vital knowledge to any acupuncturist, regardless of whether a new practitioner or one already in practice with several years experience. Standing as an easy-to-use reference book as well as a comprehensive textbook this book is an essential read.
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Successful Business Practices: Business Ethics (Smart Tapes Series)
Kenneth H. Blanchard Manufacturer: Oasis Audio ProductGroup: Book Binding: Audio CD ASIN: 1589266315 |
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SUCCESSFUL PHYSICIAN
Manufacturer: W.B Saunders ProductGroup: Book Binding: Hardcover ASIN: B000H7HAHW |
Customer Reviews:
Interesting and Amusing Vintage Medical Book from W.B. Saunders Publishers--FUN to read.......2007-06-24
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Nature of Management and Organizations: Challenges in the Canadian Context
Len Karakowsky Manufacturer: Captus Press ProductGroup: Book Binding: Paperback ASIN: 1553220358 |
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Selling and Being Sold: The American Cult & Culture of Salesmanship
Casey Fredericks Manufacturer: 1st Books Library ProductGroup: Book Binding: Paperback ASIN: 0759632995 |
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Condition of Consumer Credit: Hearing Before the Committee on Banking, , Housing, and Urban Affairs, U.S. Senate
Manufacturer: Diane Pub Co ProductGroup: Book Binding: Paperback ASIN: 0788171119 |
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Convergence: New Strategies fo Marketing Natural Gas and Electric Power
Linda Rader Manufacturer: Pennwell Books ProductGroup: Book Binding: Hardcover ASIN: 0878147691 |
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Europe, Diplomacy and Development: New Issues in EU Relations with Developing Countries
Manufacturer: Palgrave Macmillan ProductGroup: Book Binding: Hardcover ASIN: 0333920325 |
Book Description
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EUROPE, DIPLOMACY AND DEVELOPMENT NEW ISSUES IN EU RELATIONS WITH DEVELOPING COUNTRIES
CAROL COSGROVE-SACKS Manufacturer: Palgrave Macmillan ProductGroup: Book Binding: Paperback ASIN: B000OV46KU |
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Primary Sources of the Modern Heckscher-Ohlin-Samuelson Factor-Proportions Theory, and Developments in 1930s: The Origins of International Economics
Robert Dimand Manufacturer: Routledge ProductGroup: Book Binding: Hardcover ASIN: 0415315611 |
Book Description
This ten-volume facsimile collection provides access to key works in the emergence of international economics up to the mid-1960s.Examining the real or microeconomic side of international economics, the balance of payments adjustment, and the determination of exchange rates, this set covers both international trade theory and open-economy macroeconomics.
A new general introduction and short volume introductions provide context and assess themes of the selections.
CONTENTS
Volume One:
1. Pre-classical views of trade
Volume Two:
2. Classical theory of the gains from trade
Volume Three:
3. Neoclassical theory of international trade
Volume Four:
4. Protectionist responses to classical free-trade doctrines
5. Journal articles on international trade from 1919 to 1930 (including articles by Frank W. Taussig, James W. Angell, Frank D. Graham and John H. Williams)
Volume Five:
6. The exchange of the German transfer problem (J. M. Keynes, Bertil Ohlin and Jacques Rueff); and studies of international capital movements
Volume Six:
7. Primary sources of the modern Heckscher-Ohlin-Samuelson factor-proportions theory of international trade
8. Developments in modern trade theory in the 1930s (Wassily Leontief and Abba P. Lerner)
Volume Seven:
9. General equilibrium in international trade (Theodore Yntema, Jacob Mosak, Lione McKenzie)
Volume Eight:
10. International exchange rates (including material by Ricardo, Gustav Cassel, Elizabeth Caroline van Dorp, Ludwig von Mises, John Maynard Keynes and Ralph Hawtrey)
Volume Nine:
11. The emergence of Keynesian open-economy macroeconomics
12. Absorption, elasticity, and monetary approaches to the foreign exchanges and balance of payments
13. Fixed versus flexible exchange rates
14. The Mundell-Fleming or IS-LM-BP approach to open economy macroeconomics
Volume Ten:
15. Developments in international trade theory
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Jamaica Business Intelligence Report (World Business Intelligence Report Library)
USA International Business Publications Manufacturer: International Business Publications, USA ProductGroup: Book Binding: Paperback ASIN: 0739725807 |
Book Description
This report contains business intelligence information for succesful export-import, business and investment operations, strategic contacts and more... The report also contains selected information on investment and business opportunities, international economic projects, tenders, government projects, as well as, marketing and export-import opportunities information.Books:
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