Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand
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    Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand
    J. Gary Taylor , and Patricia J. Scharlin
    Manufacturer: Yale University Press
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 030010233X

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    Smart Alliance concerns a most unlikely partnership between Chiquita Brands International (successor to the infamous United Fruit Company) and the Rainforest Alliance, a young environmental organization, and how they are transforming an industry. (And a huge industry at that—bananas are the most popular fruit in America and the most exported fruit in the world.) Their idea was simple in theory, yet revolutionary: adopt a "seal of approval" to certify fair treatment of workers and environmentally responsible farming practices as a way to win customers. Thus far, it has worked. Since agreeing to oversight by the Rainforest Alliance Chiquita has moved from bankruptcy to profitability and now the rest of the banana industry is paying attention. As a result of their willingness to comply with self-imposed environmental and social rules (at significant cost, it should be noted), they have been rewarded by consumers, a trend the authors believe can spread to other in! dustries: "When they are reliable informed, consumers can be transformed from passive victims of corporate spin into a legitimate political force focused on making responsible companies serious agents for positive societal change." Further, since such conscientiousness is driven by market forces, there is less need for governmental regulation. The book traces the relationship between Chiquita and the Rainforest Alliance since its inception in the early 1990s, analyzing many sides of the globalization debate along the way. Though the relationship is still young and significant challenges remain, there is much evidence that this story may signal a permanent shift towards what was once an unfathomable concept: that a large corporation can be both profitable and socially responsible. --Shawn Carkonen

    Book Description

    Large and wealthy global companies too often fail to acknowledge environmental responsibility or workers' rights. This book tells the dramatic story of one company-- Chiquita Brands International--that decided to change the negative paradigm. Formerly the notorious United Fruit Company, a paternalistic organization that gave the name "Banana Republic" to tropical countries in Central America, Chiquita defied all expectations in the mid-1990s by forming agreements with the Rainforest Alliance that transformed not only the corporation itself but also an important segment of the banana industry. Gary Taylor and Patricia Scharlin reveal the inside story of how corporate executives, banana workers, local leaders, and conservation advocates learned to work together and trust one another. Over the objections of skeptical critics, Chiquita and the Rainforest Alliance established a Better Banana "seal of approval" to certify genuine efforts to improve soil and water quality, ensure rainforest conservation, and enhance worker health and safety. This chronicle of their collaboration, told objectively and with extensive documentation, presents a promising new model of cooperative behavior-a model that shows how multinational companies can become motivated to solve critical global problems.

    Hit the Ground Running: Winning Secrets for Keeping Your Career on Track and Moving Forward
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      Hit the Ground Running: Winning Secrets for Keeping Your Career on Track and Moving Forward
      Gene Garofalo
      Manufacturer: Prentice Hall Trade
      ProductGroup: Book
      Binding: Paperback

      Motivation & Self-ImprovementMotivation & Self-Improvement | Business Life | Business & Investing | Subjects | Books
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      ASIN: 0132995387
      Keeping Your Corporate Secrets Secret
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        Keeping Your Corporate Secrets Secret
        Edward V. Badolato , and Jennifer McNamara
        Manufacturer: Mastermedia Publishing Company
        ProductGroup: Book
        Binding: Hardcover

        Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
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        ASIN: 0942361695

        Exchange Rates and Corporate Performance
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          Exchange Rates and Corporate Performance
          Richard M. Levich
          Manufacturer: Beard Books
          ProductGroup: Book
          Binding: Paperback

          InternationalInternational | Economics | Business & Investing | Subjects | Books
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          ASIN: 1587981599

          Book Description

          This is a reprint of a previously published book. It consists of a series of papers by experts in the field on how the exchange rate volatility of the 1980s affected the financial policies of international firms.

          The Ideal Entrepreneurial Business for You
          Average customer rating: 3 out of 5 stars
          • good starting place for getting ideas
          The Ideal Entrepreneurial Business for You
          Glenn Desmond , and Monica Faulkner
          Manufacturer: Wiley
          ProductGroup: Book
          Binding: Hardcover

          GeneralGeneral | Business & Investing | Subjects | Books
          Management & LeadershipManagement & Leadership | Business & Investing | Subjects | Books | Business Ethics | Consolidation & Merger | Decision-Making & Problem Solving | Distribution & Warehouse Management | Industrial | Information Management | Leadership | Management | Management Science | Motivational | Negotiating | Operations Research | Planning & Forecasting | Pricing | Production & Operations | Project Management | Quality Control | Risk Assessment | Statistics | Strategy & Competition | Systems & Planning | Systems Analysis | Teams | Total Quality Management | Training
          GeneralGeneral | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
          Home BasedHome Based | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
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          ASIN: 0471118125

          Book Description

          Increase your odds for small-business success.

          Expert advice and guidance on today's best (and worst) entrepreneurial business opportunities and how to choose the one that's right for you.

          Whether you want to start your own business, buy an existing one, or sell your current business and move on to something new, this book is for you. Written by a noted expert with nearly 40 years experience as a professional business appraiser, The Ideal Entrepreneurial Business for You is a gold mine of information every entrepreneur needs to know before taking the leap into a new venture. You'll find clear, detailed, extremely well-informed answers to such crucial questions as: Which types of businesses have the best chance of success today? Which are the safest and which are the riskiest? Why is location so crucial to success, and how do I pick the ideal locale for my new enterprise? What factors make for business success and which ones lead to failure? How do I choose the best business fit for my unique needs, abilities, and style of life?

          You also get a wealth of up-to-the-minute, nuts-and-bolts information on: